How Brands Can Resist The 'Commodification' Of Proximity Marketing Data | - 1 views
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While all major players are promising data that ties together the on-the-go mobile shopping experience with all the touchpoints that influences the purchase path, the proximity-based shopping guide ShopAdvisor has been working on broadening its point of differentiation.
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While the multiple changes might initially seem confusing, the solution its attempting to present to its clients promises to be simple: to make it more efficient to create and deliver targeted, personalized marketing messages in a store environment. Accompanying that is a promise to determine how well those efforts did the job.
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We’re sending people actionable information about specific interests that we gleaned and learned from over time when they’re in a place and a location and when there’s product inventory to support something that’s going to make efficient use of their time.
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This article describes how one company named ShopAdvisor set themselves apart from the others by delivering specific marketing messages and advertisements in a store instead of generic ones.
