Six Technology Trends Revolutionising The Hospitality Industry | By Calum McIndoe - 1 views
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Firstly, upfront investment is lower with the cloud as there are no initial hardware costs or associated expenses such as full time, in-house IT staff to maintain the system. Secondly, hotels like the idea of taking the headache and distractions of IT off their site, leaving them free to focus on the day-to-day business of looking after their guests.
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City Nites accesses its hotel management system on Apple iPads to eliminate old-fashioned, manual registration desk processes. This enables hotel team members to 'meet and greet' their guests at any location, improving the personalisation of the check-in experience and reducing the costs associated with static reception desks and all their technology at each location.
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The online reputation of a property is business critical. It does not however, stand alone as a marketing department concern, but relates directly to daily operations.
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the technology systems in use - especially those in large chains - must account for the global perspective.
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Integrating these systems can provide more comprehensive management information, faster reporting and a truly comprehensive view of profitability.
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Elsewhere, integration offers the possibility of being able to "revenue manage" the guest across all areas of their stay: this requires transaction level interfaces but need not be complex to use. Critically it aligns the marketing -based personalised offering with the financial outcome of the revenue secured.
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However, the savings and improvements that technology can deliver mean that managers and directors really need to keep one eye on these six trends.
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However, the savings and improvements that technology can deliver mean that managers and directors really need to keep one eye on these six trends.
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However, the savings and improvements that technology can deliver mean that managers and directors really need to keep one eye on these six trends.
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All of these trends have already brought about a profound change in the hospitality industry - and they will continue to disrupt and redefine operations. From the back office to front of house, from the hotel to the corporate office, the technology that underpins these changes will deliver a sharp competitive edge at all levels.
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All of these trends have already brought about a profound change in the hospitality industry - and they will continue to disrupt and redefine operations. From the back office to front of house, from the hotel to the corporate office, the technology that underpins these changes will deliver a sharp competitive edge at all levels.
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However, the savings and improvements that technology can deliver mean that managers and directors really need to keep one eye on these six trends.
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However, the savings and improvements that technology can deliver mean that managers and directors really need to keep one eye on these six trends.
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the savings and improvements that technology can deliver mean that managers and directors really need to keep one eye on these six trends.
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All of these trends have already brought about a profound change in the hospitality industry - and they will continue to disrupt and redefine operations. From the back office to front of house, from the hotel to the corporate office, the technology that underpins these changes will deliver a sharp competitive edge at all levels.
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around 85% of the queries we see from hospitality companies and hotels include a serious look at cloud computing.
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The sum total of these drivers is that cloud technology is no passing fad: for the hospitality sector it is the new norm.
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the low capital expenditure investment for mobile hardware and much reduced software costs mean that mobile is a viable option for small independent properties, looking to develop customer service as a competitive edge.
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As such, social media monitoring MUST be interfaced with the hotel management systems so that swift, appropriate action can be taken.
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This article gives us a glance at six different technological trends being used and "revolutionizing" the hospitality industry. The six trends are cloud/software services, mobility, social media, personalized systems, integration, and globalization. The trends are all seen across the board in hospitality nowadays and are making huge changes in the industry. We have been talking about cloud computing and the pros and cons of using a cloud to store information and even with all the controversy, companies are investing and using the cloud. The use of tablets and smartphones has changed the way we interact with technology and the hospitality field is not staying behind. They are developing mobile sites and apps to help customers look at pictures and reviews about a place, check in and check out or make other arrangements. Social media is also revolutionizing hospitality by creating a reputation for businesses whether they be positive or negative. People can freely post about whether they enjoyed their stay at a certain hotel and helps build the online reputation of the company. In addition, more and more companies are looking to become more personalized experience. When I think about this part, I think mostly of the new systems rolling out at Disney World that scream personalization, guests can select their Fastpasses ahead of time, can use MagicBands to purchase things, get into their hotel, get into the park as well as to utilize the Fastpass system and every time a MagicBand is scanned at a touchpoint, the cast members know the person's name and whether they are celebrating something. With integration, customers and staff can access information from different departments all on one system and with globalization companies are trying to use systems that are global and used worldwide.
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As technology continues to grow, it's hard for hotels to keep up. But, there are six trends that could be very beneficial to hotels. The first being the Cloud/Software as a Service. If hotels begin to use a cloud based hotel management system, it would reduce cost of ownership by minimizing property hardware. As well as take the burden of maintaining the system off IT. Another trend that is growing is using mobile devices, such as tablets, to interact. Some hotels have recently decided to use Apple iPad's at the registration desk. This is an idea that needs to grow in the hospitality industry, because it increases the personalization of the check-in experience and reduces costs involving technology at the reception desk. Social media has a huge impact on the hospitality industry. There are reviews, referrals, and other types of communication about hotels on every type of social media. It is crucial that hotel management monitors and addresses every type of social media, in order to respond appropriately and take action. Being able to integrate the operating systems of all the amenities of a hotel (accommodation, event catering, the spa, etc.) is another tool that would be beneficial to the hospitality industry. This would provide better management information, faster reporting, and will allow management to view profitability. Last but not least, the last major trend the hospitality industry needs is globalization. As international travel, trade, and business grows, hotel companies will need to create different management tools in order to survive. International links are important for the hotel industry. Which means technology systems, need to be global.
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Technological developments continue to have a great effect on all aspects of our lives, the hospitality industry not being an exception. Calum McIndoe in his article "Six Technology Trends Revolutionising the hospitality industry" outlines areas of technology that managers within the industry need to take advantage of. Cloud technology, though this concept is fairly new it can provide great financial benefits to companies as it cuts cost greatly due to the fact that it eliminates the heavy hardware requirements traditional technology offered. Mobility, the fact that portable devices can add a competitive edge to the service offered. Think traditional services being provided on the go away from a fixed station. Social; the popularity of social networking sites have changed the face of hospitality and tourism marketing completely. Properties are now forced to monitor social networking sites to learn about customer demands and to also learn about the image their company has out there and how they can improve it. According to Mr. "for any hotel to not at least monitor social medis is tantamount to willingly flying blind." Personalized systems; value for customers within this industry has to do greatly with the personal touch added to the service delivered. These merged systems allows properites to use data to ensure that guest needs are met. Integration; the joining of isolated systems used in all areas of operations on the property. The use of integrated systems allows for the pulling of data from the different departments thus ensuring proper management of services delivered and revenue management. Globalisation; It is important that hospitality companies adapt to changes and trends brought about by globalisation. Whether the current global outlook is taken into consideration when considering how a company operates can greatly impact the final product.
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((NOTE: The author already highlighted the article in yellow when I found it, my personal highlighting is in PINK. Sections 5 and 6 are not highlighted in pink because I agree with the parts that the author highlighted yellow in those sections; Diigo toolbar will not let you highlight over something that has already been highlighted.)) This article mainly focuses on the technological changes in the hotel industry in pertinence with storing hotel information versus the traditional method(s) used by hotels that involved little to no technology at all. The article lists six different points or examples and states that businesses, especially small or upcoming businesses, need to follow by these six trends. The part of the article that stood out to me the most when reflecting on the lectures and power points for this week is the first trend. The first trend speaks about a "cloud" software (which I am not really familiar with so excuse me if my explanation is not 100% sound) and announces that "around 85% of the queries we see from hospitality companies and hotels include a serious look at cloud computing". The author lists a few reasons why such a high percentage of hotels are doing it this way. He basically says that you do not need special staff or special training to maintain the system; the system maintains itself so you can have more time to focus on your guests and trends in their patterns. Also, as far as the cost is concerned, "upfront investment is lower with the cloud as there are no initial hardware costs or associated expense…". Even though I am not very familiar with this service just yet, I like the idea of freeing up employee time to go and interact more with the customers; attending to the customers' needs is the most important thing in my eyes. The article goes on to list mobility, social media, personalized systems, integration, and globalization as all equally important parts to this revolution of technology pertaining to the hospitality industr