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The importance of delivering safety, security, sustainability, and service in the hospitality industry is becoming an important aspect of our society. This article discusses each principle and addresses essential information that can help deliver legendary experiences to guests. As social media and review sites become a way to engage costumers in expressing their overall experiences it is important that you ensure the up most excellent experience in every aspect to create consumer loyalty. * Safety - must be the number one priority in any hospitality business. Any issue that violates the duty of care of any guest should be addressed and taken very seriously to avoid negative affects to the brand. * Service - Excellent and hospitable accommodations is the reason why frequent travelers return to the same establishments. Training your staff to be diligent and welcoming will help promote the brand values. * Sustainability - one of the latest trends is environmental sustainability within the industry. Guests are conscious of the importance of sustainability and want to feel like they are part of the movement by booking hotels that are "Green". * Security - due to the large risks of security breaches any business is susceptible to be a victim of cyber attacks. It is important to promote security by having a proactive and preventive plan in case of a security breach.

This article is about the cybersecurity recruitment. It point out some points to ask the recruiters to pay attention.

This article discusses the liability for a cyber breach at various branded hotels between the franchise owner or the corporation. The Trustwave 2016 Global Security Report stated that the hospitality industry had the second largest amount of data breaches. Additionally, more than half of the breaches are from a corporate/internal network breach. According to a Ponemon study, the average cost of a data breach is $4 million. While this is alarming, it is a surprise since hotels store numerous amounts of personal customer data including guest's credit card information. The article states that cyber hacks are largely due to the gap in not knowing who is responsible for the cyber security. There is an issue of control of data versus franchise network requirements. The hotel brand places individual franchisees in control of their own cyber security. However; they must rely on many centralized corporate owned reservation systems that could be possible access point for cyber attacks. The article suggests that the individual franchisee should make more effort in protecting their customers information as the hotel brand will take most of the blame. This does not help either side. Also, it mentions that in order to protect the hotel franchise it is important to have updated systems and should consider investing in cyber insurance.

Marriott's data breach in 2018 exposed the information of over 500,000 guests including names, addresses, and passport numbers - leading to a class-action lawsuit and falling share values. The California Consumer Privacy Act, taking effect in 2020, gives Californians the right to know what information is collected about them and where this information goes. Amazon, Facebook, Google, Microsoft, Twitter, Uber, AT&T and Verizon are lobbying against the CCPA, but data-security regulations are being enacted regardless to protect customers against these breaches.

This article talks about the increasing cyber threats in hotels and its consequences for the guests. The hotel guests are paying more attention to how their data is being stored, pushing hotels to make some much needed changes in their data security plan. Despite these pressures, many hotels do not have any proper protection measures. "The Hospitality Technology's 2017 Lodging technology Study showed that a surprising 74% of hotels do not have proper protection measures in place". Steps to prevent such breaches and avoid millions of dollars in loss and reputation damages are mentioned in this article. Some practical ways highlighted in this article are: Provide on-going staff training, implement mobile security plan etc.

I was very intrigued with this article, as Braun mentions cyberattacks on hotels in a very straightforward manner. Hotels are in a competition of enhancing their technology everyday, however, with this enhancement comes more of a liability of getting cyber hacked. In addition, our industry deals with a lot of third party companies, making it easier to hack information as well. As Braun mentions, attacks nowadays, are not only for credit card information, but also simple data on guests, such as passwords to loyalty programs, and other credentials. Therefore, as technology grows, the only thing predictable is that hacks will get more dangerous. So, the one true thing our industry must do is prepare ourselves as best as we can. 

This article discuss the idea that cybersecurity has been neglected according to consumers and more emphasis should be placed on protecting their private information. It has been found that point-of-sale systems are the most common victims of these breaches, and most often at restaurants. Attackers are targeting systems with weak points and outdated software, making them at a considerably higher risk for breaches and cybercrime. Companies must start investing more in heightened security measures in order to retain consumer loyalty.

I found with this article that cyber attacks are becoming alarmingly more common than we have prepared ourselves for. Businesses now need to invest in their own cyber security department or, as the article suggests, apply a cyber security budget to each department. With security budgets predicted to increase 14%, money should be collected through the customers over a lifetime of the customer so that the budget is continually there. I found this article to stand out to me because I never thought of cyber security being so crucial, but it easily makes sense. I think a lot of business lack in providing the proper amount of security to prevent cyber attacks. Personally, I never heard of a cyber security department so this was new for me to read about.

This article talks about the type of threats the hospitality industry can face, an explanation of cybersecurity, and how to protect your organization from cyber threats, especially phishing.

Cybersecurity has changed both in nature and velocity during the COVID-10 pandemic. Hackers used COVID-19 to contact hotels under the guise of safety and security suggesting products to sell. There have also been an increase in phishing attacks at the outset of the COVID-19 pandemic. The threats targeted financial instruments such as loyalty points conduct fraud, to credit card information. The good news is both Hyatt and Choice hotels have executives that buy into the importance of cybersecurity.

This article discusses cybersecurity in the hospitality industry. It presents the question of what actions can we take to protect ourselves and our customers which is exactly what we are talking about in this module. It states facts related to security breaches in the hospitality industry in the year 2015.

This paper mainly discusses the importance of network security in tourism and hotel industry. Due to the characteristics of the industry, it is inevitable for hotels to manage and protect their customers' personal data. Therefore, network security is very important for hotels. Then the author analyzes the reasons of the hotel data breach and puts forward solutions. The main approach is conduct network security training for employees and regularly evaluates the system status.

This article is about 10 fastest-growing cybersecurity skills in the future.

Cyber attacks open more and more often and varied since cybercriminals are becoming more cunning and their methods more challenging to detect. This article introduces some types of strategies implemented to protect companies' businesses from cyber threats and cybercriminals. Including using Anti-virus software, firewalls, password managers (very useful while some even free), VPN, patch management program which not only for operating program but also for other applications running on your system, consider the email SPAM/Malware filters and security awareness training for the employee since "humans are the weakest link." An employee who accidentally clicks on the wrong link can put in motion a chain of events that results in a cyber breach. Finally, plan a 24/7/365 network and endpoint monitoring.

This article highlights the importance of announcing a security breach quickly, and explains the argument on whether it needs to be carefully analyzed before releasing the breach. It explains the importance of releasing the understanding of a hack as quickly as possible to maintain people's information (i.e. bank information) safe.

Marriott suffered a massive data breach, affecting approximately 5.2 million customers. "ATO attacks are a major threat to any business." This is the second time Marriott has suffered a massive data breach in the past two years. Marriott has responded accordingly to this incident.

The Cyber-security Market report has predicted worldwide spending on cyber-security will surpass $1 trillion by 2021. This is a result of annual cyber-attacks costing $9.5 million in global damages. The many solutions on the market require cyber-security services to be innovative on how they market. Cyber security companies want to stand out to customers while still remaining credible. Many businesses are also uneducated and/or don't prioritize cyber-security. The use of blogs and downloadable e-books allow marketers to educate while promoting their product. Cyber security marketers have to make sure they have an easy user-interface, use data in messaging, and don't over exaggerate the capabilities of their products.

The National Institute of Standards and Technology created a practical cybersecurity guide to help hotel owners protect their PMS from hackers. Hotel owners can learn to protect the privacy of the data stored in their systems, which is highly vulnerable. The guide also advocates for the zero trust principle, which dictates that access to a system is never fully granted, but must be continually evaluated through authentication and authorization.