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The Hotel Industry and its vendors are acknowledging and taking a keen revenue advantage, because their customers are supporting a green environment focus. This green economic revolution has impacted the $90 billion dollar Hotel industry. The article describes a hotel in Austin Texas profoundly in regards to their property having the "largest solar system in the continental U.S.". The hotel goes as far as creating their motto, which gear guest towards a green environment focus; their motto states "Environmental consciousness in action." The hotel grows its own food and vegetables, in which they serve the guest with, and they also give some of their produce to local food banks. The hotel guest often brag about how well they slept in the night, this might be caused by the toxic free chemical environment they are in. The lodging have refrained from using chemical pesticides 20 years ago, which may have added to the result of guest sleeping well; stated the general manager. The Ritz-Carlton program "Jean-Michel Cousteau's Ambassadors of the Environment program" was originally for the children that were staying on the Kapalua in Hawaii. The children enjoyed it so much, and their parents became very inquisitive; that the program emerged into the entire property focus. This program gives guest the opportunity to have involvement with the native forest; native nature walk and the hotel also harvest a native garden. This is almost the same idea as the hotel located in Austin Texas. There are many valid reasons for the reason why the Hotel Industry should be green conscious. The Green Hotels Association states that "Companies with proactive environmental strategies will make 4 percent higher investment, 9 higher sales growth and 17 percent higher operating income growth than companies with poor environmental practices.". If I was a general manager, this would be one of my main concerns and focus. Going green is cost effective, but the ending

nowadays, more and more hotels attending to join the green army. one of the most important reason is this kind of hotel will have a better market. because of the education level of the guests, their invironmental awareness become stongly. so the guests want to do more to make a contribution the the environment protection. on the other hand, the customers all knows that even the price of the green hotel is higher, but it is more health and safe. it will make them feel better and have a good experience in the hotel. as we know, a good experience is the final goal of hotel. so, the green hotel must have a bright future.

The green economic revolution is impacting the $90 billion U.S. hotel industry. There is an opportunity to increase revenue and market share by "going green". Habitat Suites in Austin, Texas is a leader in this area. The hotel's motto is "Environmental consciousness in action." Habitat Suites has an environment that is free of chemicals, has the largest hotel solar system, and uses their own organic fruit and vegetable garden for food in the hotel. Due to this environmental consciousness, the customers are reacting positively. Commenting on how great they slept, due to the ecologically fresh rooms. Many hotel chains are jumping on the green revolution bandwagon. At the Ritz-Carlton, Kapalua in Hawaii, they started an environment program that was originally designed to provide fun for kids. But after positive feedback from the children, this has grown from just learning about local marine life to educational nature walks. These walks go through Maui's native forests and a garden that grows native foods and has community engagement in order to preserve their island's culture and environment. The food that is grown in the native garden is used in the hotel to provide guests with a healthy dining experience. Because of this, it has increased guests' reason to eat at the hotel and is 15 percent of the hotel guests' revenue stream. This environmentally friendly program increases the possibility of repeat business and attract new travelers who search for these types of experiences. A report published by the Green Hotels Association states, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records." Even non-hotel-industry entrepreneurs are realizing business opportunities in the green vacation industry. Patricia Griffin, president of the Green Hotel Association, started the associatio

FIFA has paid noticeable attention to the environmental impact of the World Cup since the 2006 World Cup and green management has increased with every World Cup since with the biggest plans already staged for years 2018 and 2022. The Green Goal environmental program has been in effect since 2005 when FIFA partnered with Local Organizing Committees (LOCs) in order to champion green initiatives. This program has been adapted for every World Cup since. The program combines the resources of host cities, governmental departments, local environmentalists and international partners. Now, FIFA is implementing green initiatives into the bidding process for 2018 and 2022 by requesting information pertaining to the reduction and control of negative environmental impacts from bidders prior to making a decision on where to host the World Cup. In my opinion, FIFA has adequately worked towards environmental sustainability over the past ten years and has powerful plans to continue and improve green initiatives going forward. Previously, the indoctrination of the Green Goal program in 2005 laid the foundation for green goals and growth. Each subsequent World Cup has relied on a Green Goal program to set and measure environmental initiatives. Also, FIFA has already begun working on the Green Goal for 2018 and 2022 by requiring potential host destinations to incorporate environmental sustainability into the management structure of the mega-event. Management is required to set measurable objectives in six key areas: water, waste, energy, transportation, procurement and climate change. In addition, potential host destinations are required to plan and explain how they will incorporate stakeholders and the community via an Environmental Advisory Board. All of these aspects must be outlined in the bid submitted for consideration by FIFA and will be weighed heavily during the host location decision process.

FIFA's decision to use involved green standards as part of the bidding process for World Cups 2018 and 2022 is ingenious. The rigorous standards and expectations eliminate cities that are unwilling or unable to do the research and prep work required for the environmental concerns associated with such a large and prestigious event. However, these same circumstances caused increased competition between the remaining cities and come with some sort of financial cost. The increased competition between potential host cities and the associated higher costs pertaining to the implementation of green strategies may be seen as negatives to involved commercial/government entities and community conservatives. The following comparison explains how this may be so. Companies often design buildings with minimal closets despite having a large need for storage space. The philosophy behind this is "closets don't make money." On the contrary, entertainments space (i.e. Casinos), larger sales floors (i.e. Car Dealerships) and management offices are all spaces in which money is generate and therefore income is maximized by maximizing the "money-generating space" and minimizing spaces (i.e. closets) that do not do so. Similarly, green initiatives guarantee extra expenses and do not generate a significantly increased income. Some entities may view green initiatives as "closets." In conclusion, FIFA is a powerful force in the green initiative campaign. The organization has worked tirelessly the last 15 years to implement and improve environmental initiatives related to the World Cup. Despite the outside chance that a significant portion of the population will view green initiatives as costly non-necessities, I believe that FIFA's Green Goal program will be a success. It provides an expanding platform for each subsequent Word Cup by requiring environmental initiatives to be implemented at the management level and begin at the earliest point possible: bidding.

This article takes a look at 3 to 5 star hotels in Zimbabwe and South Africa and their environmentally friendly practices. Research shows that the hotel industry has a huge impact on the environment and the use of natural resources. The hotel industry has been negatively impacting the environment by consuming large amount of energy and water, and by producing large amounts of waste. The government has been demanding that hotels implement green practices, these are methods and products that do not negatively impact the environment. The results from the data collected from these two countries showed that none of the hotels had a written green management policy. Even though some of the hotels insisted that there is a green management policy in effect, it was not written down. It is important for policies like this to be written so there is a clear understanding of what is expected.

It seems the main motivation to implement more eco-friendly practices would be legislation/regulation but I wonder how that would be received? Outside the hotel industry,. I wonder how much focus is generally given to environmental concerns? Interesting research.

This article emphasizes the positive and negative aspects of the hospitality industry adopting to sustainable practices. It recognizes that this industry is in the business of making money, while appoints the importance of doing so conscientiously, respecting the environment. It shows the steps that the organizations should take on its journey to action. I believe that sustainability should be a business imperative and not a lifestyle choice, as the sustained interest among consumers in tourism products and services are continuously increasing. That should be beneficial for the organization, positively affecting the operating revenue.

The article discusses the many ways the IT world is finding new ways to be sustainable in the hospitality industry. Changing the way a hotel runs by introducing e-mails to guest and other companies to reduce the paper flow or allowing guest to do mobile check-ins can reduce a lot of paper waste. Also, having guest use their phones as key cards for their rooms can aid in avoiding wasting and needing to create key cards. By hotels having an energy saving system, they reduce electrical waste by having computers on low power consumption mode. One main thing the article mentioned that I personally see a lot of hotels doing is digital advertising. Instead of relying on paper advertisement, hotels rely heavily on ads on social medias, facebook, google, and third party vendors.

This article discusses the IT green movement that has been in action since the rise of technology and ways on how IT can go green. Some opportunities in the green IT movement include the following: - Using IT responsibly and effectively to reduce water, energy, and paper consumption. This gives IT teams to take advantage of a few technical enhancements within their hotels to provide key cards available on smart phones, email to reduce paper, and digital signage. - Deploying effective technology practices such as Energy Star compliance to shut down computers automatically after periods of inactivity and server virtualization. This would mean for everything to be on one common server, and companies can save money on computer hardware and power consumption. - Tackling e-waste and deploying recycling technologies to reduce environmental waste and impacts. This could be implementing by introducing a safe recycling system for used hardware. - Digital marketing practices. This could be like using digital media to save money or using social media to encourage guests about the green practices that the hotel is implementing. - Marketing strategies to report and promote green practices. This could be having the business properly use marketing strategies to target these environmentally conscious market and find ways to promote green practices to this market segment. These are all very effective ways for IT teams to go green within their hospitality businesses. These green IT projects will need approval from top management and investment in time and resources.

This article talks about the efforts computer companies are making to reduce the negative environmental results of traditional technology equipment. There are more than 60 electronic devices from companies like Dell and HP that are becoming apart of the U.S. Environmental Protection Agency. This is a funded project called EPEAT that has the goal of identifying environmentally friendly computer equipment that still outputs the same level of performance for the customer. This new "green" certification system even provides a list online of the products that meet the standards. EPEAT allows customers to rank computer electronics by their environmental. There are 23 required criteria and 28 optional criteria involved in the rankings. The optional criteria determines if the product is EPEAT Bronze, Silver, or Gold. These standards include having lower levels of lead, mercury and cadmium as well as being more energy efficient so they reduce emissions put into the atmosphere to help reduce the levels of greenhouse gases. These products are also more simple to upgrade and have recycled… businesses actually have to provide safe ways to recycle the products they sell when the customer can no longer use them. Manufacturers think having an even playing field for the customer to be able to view their products by environmental aspect is better and are proud to be apart of something so beneficial to the environment. The EPEAT program was expected to reduce 13 million pounds of hazardous waste and 3 million pounds of non hazardous waste.

This article discusses a study performed at various diving locations in the Philippines to determine whether or not measures taken by Green Fin diving guides were effective in reducing contact with coral reef systems. The study also recorded the average number of contacts with the reef during a dive, as well as the equipment or body part which came into contact with the reef most often, and which actions resulted in the most damage. The study finds that adherence to Green Fin standards or other policies may significantly impact diver behaviors and reduce the level of contact with sensitive coral reefs during SCUBA dives.

Green computing, commonly referred to as "green technology," is the study of creating, utilizing, and disposing of computing systems in a way that minimizes their impact on the environment. The ecologically friendly and ethical use of computers and their resources is known as "green computing." A growing trend that has established itself as the preferred method of doing things while preserving the environment is "Going Green." Green computing aims to lessen technology's negative effects on the environment. This entails conserving energy, cutting waste, and fostering sustainability. The goal of "green computing" is to lessen the carbon footprint left by the information technology and systems sector and allied businesses. Green computing mainly uses two methods: e-waste and energy efficiency. Reduced resource use as well as the use of energy-efficient servers, peripherals, and CPUs are all part of energy efficiency. And e-waste is how electronic garbage should be disposed of properly. Even while we may believe that computers are non-polluting and require relatively little energy, their use really contributes significantly to environmental pollution. Only 15% of the estimated $250 billion annually spent on powering computers globally is thought to be used for computation; the remaining energy is lost idling on inactive machines. Since energy consumption is the primary cause of CO2 emissions, any energy saved on computer hardware and computing will result in tons of CO2 emissions being avoided every year. The Energy Star program was established by the U.S. Environmental Protection Agency (EPA) in 1992 as a controlled labeling initiative to promote and reward energy efficiency. More than 75 different product categories, as well as residences, office buildings, and industrial facilities, have already received the Energy Star badge. Consumers of devices have widely embraced sleep mode because of the campaign. The IT industry is working to implement Green Computing across a

This article is about how technology can reduce the cost using sustainability. Although that some people believe that green operation is more expensive and that guests are not interested in hospitality. According to Cornell University for hospitality research, the reverse is true for both. Recent advances in technology related to renewable sources of energy are beneficial and have cut the costs for energy. Not only that investment in environmental technology reduce the costs but also has a positive impact in our guest experience.

This article is about how technology can reduce the cost using sustainability. Although that some people believe that green operation is more expensive and that guests are not interested in hospitality. According to Cornell University for hospitality research, the reverse is true for both. Recent advances in technology related to renewable sources of energy are beneficial and have cut the costs for energy. Not only that investment in environmental technology reduce the costs but also has a positive impact in our guest experience.

This article explains the various sustainability efforts of hoteliers in effort to limit their negative impact on the environment. Although, going green is beneficial to the world around us, hoteliers have also realized its benefits within the industry. One important factor has been its cost savings and economic incentives. Going green also enhances the brand image of hoteliers which in turn creates a market for a specific type of traveller, whom deems it necessary for a hotel to maintain sustainability efforts.

This article talks about one of the negative impacts of the current state of e-commerce: the detrimental impact on the environment. The article discusses how consumers have a need for their goods to be delivered quickly and conveniently. E-commerce ventures such as Amazon, Google Express, and Postmates provide customers with goods and services at the click of a button that can be delivered in as little as 10 minutes. However, these businesses have a heavy environmental cost, with an increasing use of cardboard being used in shipments and an increase in personalized freight services, which can lead to more greenhouse gas emissions. While some argue that these e-commerce services might lead to less consumers going out and shopping in physical stores, research shows that this is not the case, with consumers still going out and shopping even if they also shop online through these e-commerce businesses. Although much of the cardboard that is being used in these services is recyclable, recycling comes with its own downsides, as the process of taking things to the recycling centers uses a lot of water and energy. Overall, the new wave of e-commerce has spurred questions about its environmental impact.

The M/S Viking Grace was launched in January 2013 and is considered the most environmentally friendly large cruise vessel to have been built. The ship travels between Finland and Sweden as a cruise ferry. The ship is powered by a liquefied natural gas (LNG). The shipbuilder says all emissions into the sea have been eliminated and emissions into the air are now lower than any other cruise passenger ship. Besides the lower emission the M/S Viking Grace also has passenger space that minimizes environmental impact and a new machinery configuration, which saves energy. I think this is significant that the M/S Viking Grace has basically eliminated a good percentage of emissions. I believe the cruise industry, from both luxury liners to cruise ferries, has a considerable amount of work to do to become more environmentally friendly. The use of LNG to power a ship is important for other ferries and cruise lines to look at for the future. Cruise vacations are popular worldwide and saving the sea for future generations is incredibly important. Even though this is just one ship that sails in the Baltic Sea, I think the M/S Viking Grace can have a large positive impact on the region.

The hospitality industry is recognizing how imperative it is to run your hotel in a way where it will not only benefit you and your business but for the environment as well. Many hotels are making an effort to making an effort to become certified by means of having a going green business. In addition to certification, businesses in the hospitality industry are contributing to this go green effort by seeking specific goals and priorities. Hotels for example are focusing on how to save energy and water conservation, solid waste management, land use and indoor air quality. Changing basic hotel equipment such as toilets, solar heating, washing machines/dryers, refrigerators to "green products" can create a big difference in hotel energy costs and help save the environment as well. When a hotel owner applies for certification they are carefully inspected to verify compliance on how well the hotel manages their business efficiently by saving energy, water and disposing wastes properly for example. Even something so small as using the right cleaning supplies can have a positive impact on the environment. Not only does going green lower hotel costs but they also receive tax rebates, zoning permits and other incentives to persuade hotels to go green.

In todays world, where ecoturism is the fastest growing market in the hospitality industry, hotel managers and owners realize the importance of running their properties in an environmentally responsible way. These initiatives usually translate in to greater customer recognition and loyalty. Some of the ways they achieve this is thru certifications, such as LEED which focuses on improvements to buildings and structures in order to maximize operations such as energy performance, conservation of water and other resources.

In an effort to become more environmentally conscious, many hotels and resorts have taken major steps, from pre construction to customer requests, to reduce their "carbon footprint". These establishments understand the value of "going green" not just to increase their long term profits but also to cater to a growing demand for more environmentally friendly recreational outlets. Going green is more than just a fad. Therefore, it is imperative, to stakeholders, within the hospitality and tourism industry to make the necessary changes to maintain a competitive edge.

This article expounds how Google is contributing to the future green advancements of the world by implementing them in their every day operations. Although developing next-generation consumer electronics is an extremely lucrative sector of technology, Google has shifted their thinking away from the immediate consumer electronics field, moving towards the development of green technology. The article further mentions Google's wide-range of environmentally-friendly initiatives which includes the development of an application plug-in that would help automobiles determine where the driver is going that in turn reduces energy use, incorporates renewable energy, and offsets carbon emissions. Also, despite the large amount of Google data centers, Google has managed to cut their energy use in half through practical thinking that included purchasing a wind farm in Iowa with plans of running entirely on renewable energy in the near future. The company also made it a point to cut down on greenhouse gases by having goats roam their Google campus to eliminate the need for fertilizer and lawn movers. In conclusion, by adopting unconventional techniques for effectively lowering its environmental impact, the company has become a model example for more companies to think outside of the box and focus on implementing green technology in an efficient and innovative manner.

Green information technology(IT), referred to as green computing, is a term used to describe the application of automated resources in an efficient manner. Green IT originates with system manufacturers producing environmentally friendly products and encouraging users to adopt eco-friendly practices such as reducing paper usage through minimal printing, operating more efficiently with power management,and exercising proper recycling habits.As global information technology environmental standards continue to expand, it is highly likely that guidelines governing product life span, power consumption and recyclable resources will be in the forefront.

I highlighted in blue the sections I was most interested in, I found the passage about reducing faxing and photocopying to be most interesting. There is no reason to be so reliant upon these when you can send attachments through your smart phone. Hotels and other properties can unplug these machines to save money on the electric bill. There are otherways to be paperless, for example.The article I spoke of was about how hotels can limit the need to priint itemized bills and reciepts, all charges can be posted right to the mobile app on the smart phone. The mobile app on the smart phone will even unlock and lock your room doors and allow enterance to the spa and fitness center. There won't be a need for plastic room keys anymore either.

In hospitality industry, IT technology brings many benefits to us, but it is also a source of pollution when disposing of broken technology. There are many advantages of green IT movement such as reducing energy, water, paper, environmental waste and impacts, etc. Although it has many benefits, green IT projects need support from company's top leaders in both time and resources. The ROI of green IT is a little bit longer than other types of projects, but it has upside potential and intangible benefits. Green IT practices are not contrary with making money, so hoteliers should take measures to lead the organization on its journey to green action.

With so much emphasis this week on the negative environmental impact of computers, I found an article that points hoteliers in a direction on how being green can improve your bottom line. The idea is quite simple; you implement energy or resource saving methods, you pay less utilities. Customers recognize that you are being eco-friendly and are more loyal to your brand. Over time your revenue goes up, there are less expenses and thus impacting your net profits in a positive manner. Then you get to repeat the whole process with newer technology again with the increased profits. Sounds easy right...? So what things should you implement? One idea was Portfolio Manager web tool that tracks all of your hotels energy consumption all while taking in consideration of operational and local weather factors. This is one piece of the solution of on going concerns of environmental destruction taking place industry wide. If everyone contributed in some small way, hopefully we can see a large impact.

Hyatt Hotels Corporation has been in the green initiative game for over five years now. Hyatt plans to set higher goals to benefit the environment by 2020. They have set up three focus areas which are done by each sole property. Firstly, they have goals regarding the consumption of less water, less waste and opportunities to recycle. Additionally, corporate sets goals for individual properties to follow. Secondly, Hyatt wants to make sure that they are building environmentally conscious hotels that are efficient. They will start new construction in 2015 and continue with renovations. They hope for every property to reach LEED certification. Thirdly, Hyatt wants to innovate and inspire, they want to create awareness about environmental sustainability and the benefits to society it can have. Hyatt hopes to create waves in the hospitality industry and at the rate they are going they should be seeing success in the future. Hyatt is definitely going in the right direction when it comes to green initiatives. Setting goals and reporting deadlines will help Hyatt and there large number of properties reach the goals they have in place for a more sustainable future.

This article is talking about the Green Key Global which is a company providing eco-rating program for hotels to keep sustainable development announced that this program has established in all 50 United States. The Green Key Eco-rating Program is a rating system intends to recognize lodging industries that are committed to improving their environmental performance. Hoteliers would be awarded a 1-5 Green Key rating based on the results of a comprehensive environmental self assessment and they could learn guidance on how to reduce environmental impacts and operating costs by reducing utility consumption, employee training, and supply chain management. This program is a win-win situation for both hotels and Green Key Global. Hotels are helping Green Key penetrate the U.S market and the Green Key is helping hotels win the business of environmentally conscious consumers because more and more consumers are treating the green part as a decision-making factor in where they stay. In my opinion, I love this program and I hope more hotels would participate in this program to reduce the increasing environmental impacts created by human and our business activities. And I believe green hotel would a trend for the future and one day it may be a regulation issued by government.

I was not aware that travel services/sites were recognizing rankings on green initiatives. Many consumers today are basing their choice in hotels on their environmental programs, it is great to hear that Green Key is now present in all 50 states!

Yes I also love this eco-rating program, which will improve environmental performance. It's a win-win situation as you mentioned in your summarize that both Green Key Global and hotels would get benefits. I did some research of the hospitality trend, and go green is definitely a big trend.

This article emphasizes how imperative it is for hospitality businesses to stay on the cutting edge of technology as a part of their business design and strategy if they want to survive in today's competitive market and remain in it, in the near future. The author expresses that today's hospitality market is being driven by Millennials' "the largest generation in the country's history" who patronize businesses that are socially and environmentally responsible. Armed with this information to capture their targeted market, more and more hotels are now incorporating from inception within their physical blueprint infrastructure that is environmentally sustainable and cost-effective. As well as obtaining Green certifications and implementing sustainable software to reduce waste and minimize leakages. This concept has also been adopted by cruise ship operators to reduce environmental impact through the use of technology.

This article introduces the different initiatives that the hospitality industry is taking with regard to technology in order to align with their target market or a large segment of their market. As being perceived, millennials are sought to be the largest generation in the country's history which leads companies to infer that they have a massive amount of buying power in their hands. Hospitality companies are now making strides to become more environmentally conscious. Some of these initiatives is incorporating LED lights throughout the facilities to reduce energy waste and cut down on costs. Another initiative is incorporating new systems in the guest rooms that enhance the stay while keeping it green like systems that adjust temperatures in the rooms, remotely powered shades, etc. Other companies are even using systems as a tool to help track, measure, and reduce food waste for more sustainable and effective restaurant/bar operations. It is no secret that technology is ever-evolving, and it will continue to develop as new features are discovered.

Article discusses millennials as the largest generation in U.S. history, and the speed at which technology progresses. In addition to paying attention to millennials' purchasing decisions, other industries must also meet their financial expectations. Many brands are taking steps to become more sustainable in the hospitality industry despite its reputation for producing massive amounts of waste.

LEED certification for hotels. "You do not need to be a five start hotel or a large resort before considering an LEED certification. What you need is INITIATIVE!

In this article it talks about the new LEED certificate and what is it and why should hotel consider this certification. Government is starting to react to the environmental problems in the world and are starting to do something to reduce the carbon footprint. They are doing this by starting the LEED certificate for hotel buildings. Hotels right now have the option to stay as they are or to comply by the LEED certificate regulations, but in the future all the hotel buildings will have to comply with the regulations that the LEED certificate demands. Hotels are being pushed to change their ways in doing things from their regular way of electricity to their waste so they can help with our environment. the "LEED certificate is issued by the US Green Building Council, an independent, non-profit, third-party rating system." They have even created four levels of LEED certification: certificate, silver, gold and platinum. The LEED certification has various benefits some of them are: lower operation costs, increased property value and healthier and safer environments for occupants. Furthermore, some of the things hotels can do to be comply with the LEED regulations are: switching from evening to daytime office cleaning, installing motion sensors in all restrooms, telecom and electrical closets and adopting zero garbage or solid waste management.

I enjoyed this article. It would be very impressive to see all hotels complying with the LEED. It's not only about the amenities when your choosing where to stay, it's also about are they conscious of the environment. I definitely expect the five start hotel to be environmental friendly.

I think that it is very important for hotel to go green. Many top hotels are the members of green hotels. That means go green is a trend. Go green could makes the hotel cost savings, competitive advantage, employee retention, customer loyalty, regulatory compliance, decrease risk and it's the right thing to do. When I went to New York, Key West and Boston, I found the hotels where I lived are all green hotels. They use retrofitting light bulbs instead of regular bulbs. But in China, green hotel is not popular. I think that it will be the trend in the future all over the world!