This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.

This article talks about the recent hack of HEI Hotel & Resorts that occurred in June of this year, where 20 HEI-operated hotels were breached via their POS system. The malware had been discovered in June but the company reported that it could have been active since March 1st, 2015 in some systems. The article also talks about how POS systems are common targets for hacking and goes on to mention some of the other recent cybersecurity risks that have occurred in the industry, where their POS systems were the targets of hacking. The American Hotel & Lodging Association met with a group of other associations to discuss the issues of cybersecurity and look for possible solutions. However, the industry has not taken measures to amplify their security, probably due to the history with certain IT standards, the cost of starting over, and potential privacy issues. The article claims that, overall, the industry has not done much to change the inherent security risks with regards to technology.

This article discusses how the traditional vendor RFP (Request for Proposal) model is no longer the ideal way to integrate the right technology marketing that a hotel needs. The traditional vendor RFP model is time-consuming and expensive, and with the way that technology is constantly expanding and changing, hotels need to stay up-to-date with technology more and more frequently, which can mean this process is wasting time and money on an ever-increasing scale. Furthermore, it is not always an accurate indicator of the kinds of technology a hotel might need, especially what a hotel might need in the future, and it is difficult to determine who would best be capable of knowing what the property will need or what exactly to ask for in an RFP. The article talks about three alternatives to the traditional model: the Scorecard model, the Digital Marketing Partner Interview model, and the Trusted Partner model. With the Scorecard model, hotels have a checklist of things they need and can check off each point from each potential vendor. With the Digital Marketing Partner Interview model, which is similar to the traditional vendor RFP process, except that the interview focused on finding a Digital Marketing Partner that aligns with the hotel's management philosophy, values, and culture in order to find the right partnership. With the Trusted Partner model, the hotel works with one particular company with whom they share common goals and objectives, and they work together to solve problems and adapt new technology as the hotel's technological needs are manifested over time.

This article discusses how self-service POS systems are now under fire from the ADA for not being accessible to people with disabilities. Most of the lawsuits have claimed that the problems with these systems are 1) they are mounted too high or at angles that are inaccessible for people in wheelchairs, 2) they do provide captions for those with hearing disabilities, and 3) they do not provide tactile feedback for those with visual disabilities. The ADA provides guidance for different types of technology, such as ATMs and vending machines, but has not provided such guidelines for these new POS systems. Because of this, the courts are having difficulty determining how to better enable these POS devices to work for those with disabilities, having to determine what to do for each individual device. Furthermore, these lawsuits pose a big risk to these companies. Businesses need to better evaluate their POS devices in order to make them more user-friendly for all individuals.

This article talks about one of the negative impacts of the current state of e-commerce: the detrimental impact on the environment. The article discusses how consumers have a need for their goods to be delivered quickly and conveniently. E-commerce ventures such as Amazon, Google Express, and Postmates provide customers with goods and services at the click of a button that can be delivered in as little as 10 minutes. However, these businesses have a heavy environmental cost, with an increasing use of cardboard being used in shipments and an increase in personalized freight services, which can lead to more greenhouse gas emissions. While some argue that these e-commerce services might lead to less consumers going out and shopping in physical stores, research shows that this is not the case, with consumers still going out and shopping even if they also shop online through these e-commerce businesses. Although much of the cardboard that is being used in these services is recyclable, recycling comes with its own downsides, as the process of taking things to the recycling centers uses a lot of water and energy. Overall, the new wave of e-commerce has spurred questions about its environmental impact.

This article talks about a group of New York City hotels that have pledged to become greener. Seventeen hotels have joined the NYC Carbon Challenge, an initiative originally created to get the city's universities to reduce their greenhouse gas emissions. These hotels have pledged to reduce their greenhouse gas emissions by at least 30% in the next ten years, which can significantly reduce the amount of greenhouse gases produced by the city's buildings. This is all in an effort to reduce the city's overall greenhouse gas emissions 80% by the year 2050. The Office of Sustainability worked with the Hotel Association of New York City, a coalition of hotels in the city, to get this first group of hotels involved with this green initiative. The hotels that have already started working towards making their property greener are already on the right track to meeting their goals and these implementations will involve minor construction and little hindrance to guests. The article talks about some of the changes that these hotels are making, such as changing to LED light bulbs, installing more energy-efficient elevators, implementing sensors that turn off bathroom lights after a certain period of inactivity, and using an energy-conserving air-conditioning system. Although these changes will cost the hotels a hefty sum of front, they also know that these changes will save them money in the long run. Most of these changes will not be visible or known to guests, but people who want to stay someplace that is environmentally-conscious can educate themselves about what these hotels are doing.

This article talks about how important software is in the hospitality management industry and the different types of software that particularly businesses may use to best serve their needs. Property Management Systems provide a whole host of functions for hotels, including keeping track of guests checking in and out, monitoring room charges, and supervising the housekeeping of rooms. Because this software is so vital to the hospitality industry, there has been an upsurge by software companies trying to make their mark in the industry, which has led to a market fragmentation due to the numerous options available. This also puts a strain on managers, as there is much confusion about which software is best and the most cost-effective. There is a system to determining which management software best suits any particular company. Two key features in this process are the ROI, Return on Investment, and TCO, Total Cost of Ownership. ROI provides a cost-benefit analysis of a particular software with regards to the speed with which a company will make the money back that they invested in it, as well as the numerous features that a company would need from the software. TCO is an analysis that companies use to accurately ascertain the costs of the software. Companies should seek a lower TCO and a higher ROI when making any software purchase decisions. Because the technology market is ever changing, companies must stay up-to-date with the newest software in order to provide the best service for, and to keep up with the demands of, their guests. This can be exemplified with the recent trend in cloud-based PMS.