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Alyssa Westmeyer

Hotel technology trends that are changing how hotels do business - 1 views

  • Choice created the software in 2003 as an inexpensive solution for franchisees of its economy brands.
  • The PMS had a lot of growing pains at first, but eventually it became more and more cloud enabled and was adopted across the company.
  • “A lot of companies had outsourced their IT and now they’re bringing it back in house because they can do almost everything they need on the cloud or through software as a service.
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  • pects of a franchisee’s business, from guest check-ins and housekeeping services to billing and finances. Over time new features have been rolled into the software platform making it more robust and useful for hotel owners—it’s currently distributed in eight countries and available in four languages. And while plenty of cloud-based PMS packages are now available from third-party vendors like Micros, Maestro, and RoomKey, Choice’s internal solution has garnered its fair share of attention. “We had been getting knocks on the door from IT vendors at other hotel companies and individual Choice franchisees that own other brands, saying they were interested in our product,” says Pacious, “So we set up a new division so we could take a look at other opportunities we could develop.” This led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system. Pages: 1 2 3 4 2013-06-18 Sean Downey !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); (function() { var li = document.createElement('script'); li.type = 'text/javascript'; li.async = true; li.src = ('https:' == document.location.protocol ? 'https:' : 'http:') + '//platform.stumbleupon.com/1/widgets.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(li, s); })(); inShare0 Related Articles attachment-3
  • Switching to the cloud from a client server platform pays off with a big drop in both the initial capital outlay and the ongoing operating costs for the property management and other systems.
  • his led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system. Pages: 1 2 3 4 2013-06-18 Sean Downey !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); (function() { var li = document.createElement('script'); li.type = 'text/javascript'; li.async = true; li.src = ('https:' == document.location.protocol ? 'https:' : 'http:') + '//platform.stumbleupon.com/1/widgets.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(li, s); })(); inShare0 Related Articles Hotel Market Insight: Cleveland a
  • This led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system.
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    Choice Hotels has been a industry leader in the cloud PMS movement. They identified the opportunity to create their own platform 10 years ago when cloud was barely on the radar and have now successfully distributed it to 5,500 of their properties. Unique functionality built into the system is internet redundancy via cellular data plan, company-wide campaign pop-up messages to staff, interface to Pegasus and revenue management through predictive analytics. The platform has been so successful that, in response to inquiries from other companies who wanted to use Choice's proprietary system themselves, they created an additional revenue stream by establishing a separate company that sells and creates custom cloud PMS systems. One advantage pointed out is that managers no longer need to be on property to access and make changes to their PMS. While this is hugely beneficial to the majority of the industry (who already work long hours and visit the property on their day off), there may be some who take advantage of the situation. If this becomes the case, less oversight at the property means that operations has the potential to slip. It doesn't seem that this is a concern for Choice Hotels but it should be considered.
ldevaul

Wyndham Hotels & Resorts Selects AWS as Its Preferred Cloud Provider to Enhance Guest E... - 0 views

  • Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced a global collaboration with Wyndham Hotels & Resorts, Inc., a hotel franchising company, to upgrade its technology infrastructure and develop and deliver new guest services across its 21 hotel brands — including Days Inn, La Quinta, Microtel, Ramada, Super 8, and Wyndham.
  • Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced a global collaboration with Wyndham Hotels & Resorts, Inc., a hotel franchising company, to upgrade its technology infrastructure and develop and deliver new guest services across its 21 hotel brands — including Days Inn, La Quinta, Microtel, Ramada, Super 8, and Wyndham.
    • ldevaul
       
      This is HUGE!
  • putting it on track to achieve its goal of running 90% of its infrastructure in the cloud.
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  • For example, Wyndham will use AWS machine learning to help optimize over 90,000 daily rate changes across its approximately 9,000 hotels to help maximize occupancy rates that vary according to factors such as location, weather, and time of year.
  • xpanding its presence in the cloud will enable Wyndham to focus on growing its core hotel franchise business—seamlessly integrating new properties into its network—while leveraging AWS’s proven global infrastructure to help meet demand where it arises post-pandemic during the peak summer travel season. 
  • In addition, Wyndham will use AWS to develop new digital services for guests to automate check-in and leverage AWS partners to deliver customized offers during hotel stays, such as recommendations on local attractions, restaurants, and entertainment. 
  • Looking ahead, Wyndham will use AWS to remain agile and adapt to rapidly changing guest and market needs with plans to use AWS machine learning to drive demand with greater personalization and more timely and relevant guest offers.
  • “By moving the majority of our workloads to the cloud, Wyndham was able to rapidly respond to the changing business conditions brought on by COVID-19, and now we’re positioned to scale our operations as different parts of the world begin to reopen.
  • “The hotel industry has faced a series of rapid changes recently, yet by running on AWS Wyndham gains the insights and agility it needs to support its franchisees, transform its customer engagement, service, and business models, and remain an industry leader,”
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    This article announces the global collaboration between Amazon Web Services (AWS) and Wyndham Hotels & Resorts Inc. This collaboration is going to allow the Wyndham to upgrade their infrastructure tech and deliver an entirely new way to experience customer service. What I found to be very interesting, besides Wyndham being 90% cloud based, was that AWS is going to help the hotelier develop a new way for guest to automate check-in and leverage AWS partner to deliver customized offers. It will be able to recommend local attractions, restaurants, and entertainment.
Ted Rood

FTC Sues Wyndham Hotels Over Data Security Failures - Security - Privacy - Informationweek - 0 views

  • The Federal Trade Commission Tuesday announced that it had filed a suit against global hospitality company Wyndham Worldwide Corporation, as well as three of its subsidiaries
  • failing to institute a robust information security program, even in the wake of a major exploit.
  • exposure of over 600,000 credit card accounts and $10.6 million in fraudulent credit card charges, the FTC alleged.
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  • More Security Insights Webcasts Malware from B to Z: Inside the threat from Blackhole to ZeroAccess Remove Administrator Rights Without Disrupting End User Productivity More >>White Papers
  • Valentino said the company overhauled its information security practices in the wake of the attacks, and also dismissed claims that anyone had been harmed by the breaches. "At the time of these incidents, we made prompt efforts to notify the hotel customers whose information may have been compromised, and offered them credit monitoring services," he said. "To date, we have not received any indication that any hotel customer experienced a financial loss as a result of these attacks."
  • "unfair and deceptive
  • The FTC accused Wyndham of failing to address the security vulnerabilities highlighted by the first breach, as well as failing to implement technology that could have detected unauthorized access to its networks. As a result, the agency said, in March 2009 attackers--"using similar techniques as in the first breach"--again
  • gained access to the Wyndham Hotels and Resorts network.
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    This article describes one of the worst situations that could occur when operating a hotel. According to the text, Wyndham Hotel Group failed to implement a strong enough security system, resulting in hackers breaching the network and stealing over 600,000 credit card numbers and over 10 million dollars in fraudulent charges. The FTC is suing Wyndham Corporation for failing to take the proper security measures to guarantee the security of the most important customer information. The FTC also states that Wyndham used improper software configurations that presented credit card information in a manner that was clear and easy to read. Michael Valentino, spokesman for Wyndham Worldwide, the company made prompt efforts to notify those whose information had been compromised and according to Valentino, no hotel customer had experienced a financial loss as a result of the attacks.  Despite Valentino's claims, the FTC is suing Wyndham for unfair and deceptive practices in failing to protect the privacy and personally identifiable information about guests. The FTC claims that Wyndham failed to address the security failures that occurred after the first breach in 2008 and did not implement technology that could have detected unauthorized access to networks. In 2009, hackers used similar techniques to break into the network again as steal as much personal information as they could. 
Scott Kane

FTC Files Complaint Against Wyndham Hotels For Failure to Protect Consumers' Personal I... - 0 views

  • The FTC alleges that these failures led to fraudulent charges on consumers’ accounts, millions of dollars in fraud loss, and the export of hundreds of thousands of consumers’ payment card account information to an Internet domain address registered in Russia.
  • According to the FTC, in the first breach in April 2008, intruders gained access to a Phoenix, Arizona Wyndham-branded hotel's local computer network that was connected to the Internet and the corporate network of Wyndham Hotels and Resorts.
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    The FTC filed suit against Wyndham Hotels for millions of dollars worth of fraud in June of this year. Wyndham hotels manages over 7,00 hotels worldwide. Incidents occurred a numerous amount of times over the past three years. The company was hacked into and stole credit card numbers from over 500,000 clients. In the first occurrence the money was wired into an account in Russia. Even after the first incident Wyndham hotels did not fix the security breach allowing the hackers to get in.
svail001

Wyndham Signs on for Next-Gen Technology From Oracle Hospitality - Skift - 1 views

  • Wyndham is tapping Oracle Hospitality for its full-service brands and Sabre for its select-service
  • Wyndham is the first hotel chain to adopt Oracle’s next-generation cloud-based version of its Opera property management system.
  • Four and a half years ago, Wyndham moved to its first-generation hosted systems — meaning, moved away from having computers sitting under the desk or in the hotel closet.
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  • Between 15 and 30 percent of Wyndham’s portfolio of more than 8,900 hotels will move to Oracle Opera Cloud through 2024
  • Every place outside of North America, regardless of where a property is on the chain scale, Oracle Opera Cloud is now Wyndham’s preferred solution
  • Cost efficiencies drove the decision in the case of Oracle Opera Cloud.
  • “Your cost of entry on Opera in a traditional on-premise model could approach six figures for a full-service hotel, with an upfront commitment that used to be in the five-figures for capital expenditure,” said Scott Strickland, Wyndham’s chief information officer. “We can’t quote specific costs, but this deal offers the cloud-based version at a really accessible price-point for our partners.”
  • “With all of our cloud-based offerings, it’s a subscription model tied to a number of rooms in the hotel on what’s kind of a per-room per-month basis
  • “No upfront costs or licenses or maintenance and upgrade fees. We have packages, commensurate with a property’s needs. Costs can flex up and down in cost with demand shifts, like we saw in the pandemic.”
  • A second motivation for adopting the cloud is the product’s simplicity
  • Staff no longer need to use desktop computers and can instead log in remotely with mobile devices,
  • Another factor driving the hotel’s chain’s decision is the system’s scope. For example, Oracle Opera Cloud includes a housekeeping module
  • Their tablets and phones can connect to the cloud and see their arrival list of guests and judge how they want to adjust their staffing or last-minute rate promotions.
  • Wyndham, one of the first hotel chains to return to profitability in the pandemic, sees this move as the latest step in a four-year digital acceleration.
  • It’s a lot harder to innovate when you have four central reservation systems and three digital systems. We now have one of each globally.”
  • It’s faster when it has only one mobile app platform and only two property management systems, compared with a brand running, say, a dozen different property management systems and four versions of a mobile app.
  • Most security incidents result from one of two things. The first is not keeping up with patching of software or system vulnerabilities
  • The second major driver of security incidents comes from the interaction between systems, such as application, infrastructure, and database
  • “With Oracle Cloud technology, we frequently deploy patches in all of our environments across various applications and systems in our cloud
  • API stands for “application programming interface,” which has been described as “the set of functions and subroutines that an outside party can run to build its third-party services on top of a company’s service.”
  • “We have completely removed all the integration friction of the past, with no compromise on the security or performance of the core system,
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    This article discusses Wyndham's decision to transition its property management into the cloud based services through Oracle Hospitality. Their decision was based on the several advantages offered by Oracle's cloud based system such as cost savings, the simplified application and use of only one central system and the protection from cyber attacks. Wyndham is the first hotel chain to adopt Oracle's new cloud based version of their management system.
nbrac002

Investing in the Guest Experience: Wyndham Becomes First Major Hotel Company to Begin R... - 0 views

  • Wyndham Hotels & Resorts, the world’s largest hotel franchising company with over 8,900 hotels across nearly 95 countries, today announced the roll out of the next-gen Oracle Hospitality OPERA Cloud Property Management (PMS) to its full-service hotels, making it the first major hotel company to adopt the system globally.
  • The Company anticipates approximately 20 percent of its full-service portfolio will adopt the new PMS in the next 12 months with the majority migrating to the system over the next several years.
  • a fully reimagined mobile app, making it the first to bring mobile check-in and checkout to more than 6,000 economy and midscale hotels.
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  • Not only does the system help our hotel owners deliver a better guest experience through a host of operational enhancements and efficiencies, it’s designed to lower their overall costs by eliminating the need for costly and difficult-to-maintain on-site hardware
  • Designed to meet fiscal requirements across more than 200 countries, operators can customize the system to operate in 20 languages.
  • Operators can run their hotel from anywhere while team members can untether from the front desk to serve guests anywhere on property.
  • Easy integration with thousands of key partner interfaces means a smoother, more streamlined guest experience
  • Built specifically to run hotel operations, the PMS is flexible and can scale to meet the needs of each hotel without requiring installation and maintenance of on-site hardware.
  • to help drive more business to its franchisees—particularly from everyday business travelers, such as construction workers, utility workers, truckers and more.
  •  Wyndham Direct, a total booking, billing and payment solution for corporate customers that streamlines travel management with no minimum spend or stay requirements and Wyndham Business, a one-stop-shop for anyone looking to do business with Wyndham and its hotels.
  • Wyndham first began its digital transformation journey in 2016, which has since resulted in a shift to best-in-class, cloud-based property management systems, a single central reservation system for all 20 brands, and a flexible cloud service and sales platform.
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    Wyndam has shifted to a cloud- based PMS system, being the first major hotel company to do so. This system will allow the hotel to deliver a better guest experience, enhance operational efficiency, and lower costs while making the hotel more competitive in the market.
Paige Wuensch

Hotel chain lawsuit MUST BE a security wake-up call for the travel industry | Tnooz - 0 views

  •  authorities in the US filed a lawsuit against Wyndham Worldwide, claiming the company and three subsidiaries failed to protect sensitive customer credit card data.
  • almost 600,000 credit card numbers including expiry and security codes, were stolen over a three year period in three separate data breaches, resulting in over $10 million in fraudulent losses to cardholders, banks, and credit card companies.
  • Weak passwords and a laissez faire attitude towards property management system usernames and passwords should never be an excuse for a compromise.
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    Last year a law suit was filed against Wyndham Worldwide because the company did not protect their customer credit card data efficiently on their PMS. The company caused over $10 million in fraudulent losses. In this case, Wyndham had be allegedly using weak login credentials in their property management systems. This is the key vector for data breaches. "According to the FTC, Wyndham Worldwide had many points of weakness in their security chain including; storing credit card information in plain text, storing sensitive security codes (aka CVV/CVS/CVC data), not using firewalls, not enforcing strong passwords, not using updated operating systems, and not having adequate logging.'
mcont036

Investing in the Guest Experience: Wyndham Becomes First Major Hotel Company to Begin R... - 2 views

  • Mobile-enabled platform allows for quicker innovation while helping hotels enhance guest personalization, lower costs and boost operational efficiencies
  • Wyndham's selection of OPERA Cloud for its full-service hotels represents the latest in a growing list of newly launched technology initiatives by the Company, all of which center on giving franchisees tools to help provide a competitive advantage amid the ongoing pandemic
  • "Having OPERA Cloud in place allows franchisees to quickly and remotely enhance features for guests as the industry continues to evolve, which is going to be critical in maintaining a competitive edge."
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  • Wyndham first began its digital transformation journey in 2016, which has since resulted in a shift to best-in-class, cloud-based property management systems, a single central reservation system for all 20 brands, and a flexible cloud service and sales platform.
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    Wyndham Hotels & Resorts announced the roll out of the Oracle Hospitality OPERA Cloud Property Management (PMS), which will reduce the need for onsite hardware with special installation and provide operational enhancements that will be beneficial for guests, such as higher performance, security and reliability. One of the key features described is the mobile computing aspect of it, which gives operators the ability to run the hotel from anywhere, meaning team members do not need to be stationed at a desk to serve guests. The cloud-based system is designed to operate in more than 200 countries and can integrate with thousands of partners to create personalized opportunities for guests. This follows a series of shifts to other cloud-based systems which started in 2016 in an effort to demonstrate a progressive approach to digital transformation to give their hotel owners a strategic advantage over the competition.
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    I was shocked to read this article. I have worked with Wyndham and with Opera for many years and I was not expecting them to change to a different PMS system. I believe this might be a good move from Wyndham because private owners could reduce expenses by not having to pay royalties to Opera but at the same time, this is a new system that is somewhat new to the franchise. Great post I really enjoyed this article.
anonymous

Wyndham recognised as trailblazers for sustainability in hotel groups | Green Hotelier - 1 views

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    Wyndham Hotel (and its affiliates) has worked diligently to go green. They have taken measures to reduce their "carbon footprint" in all aspects of their company. Wyndham understands the value of going green not just to increase their long term profits but also to cater to a growing demand for more environmentally friendly hotels.
lumduan roth

Wyndham Hotels & Resorts Shaken by Data Breach | News | Hospitality Magazine (HT) - 1 views

  • Wyndham Hotels & Resorts (WHR) issued an open letter to its customers in February informing guests that certain Wyndham brand-franchised and managed hotel computer systems had been compromised by a hacker, resulting in the unauthorized acquisition of customer names and credit card information. According to the letter, the hacker was able to infiltrate central network connections to move information to an off-site URL before the hotel company discovered the intrusion in late January 2010. The breach is believed to have occurred between late October 2009 and January 2010. The incident did not affect other branded hotels in the Wyndham Hotel Group system.
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    What a nightmare! One of the marketing strategies to attract new guests is data mining, the process of drilling through information contained in the data warehouse and analyzing this information, such as; back ground, preferences, and demographics. Unfortunately, hackers also mine this data for customer's credit card information.
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    This incident has happened more likely in Asia now, especially in my country, Viet Nam. Because Viet Nam is a new development country and we did not have the system like credit score and many banks try to get customers through processing of credit cards; therefore, many information of guests has been collected into server of the bank recently. And the problem associate with that is that the security of the banking system in Viet Nam is not up to date or very loose making many data breach has been reported. I believe this is not just stop at banking industry but other industries as well as Hotel because many information has been saved there. This incident proves that technology played a very important role for all industries not just some technical related industries.
Donald Wojciechowski

Hotel Cyber-Security | Past Issues | Past Issues - 0 views

  • Hotel cyber-security is facing increasing scrutiny from federal regulators.
  • last June the Federal Trade Commission sued Wyndham Worldwide hotels after apparently unsophisticated hackers allegedly stole the credit card information of more than 600,000 customers leading to a more than $10.6 million fraud loss
  • The FTC has claimed that Wyndham did not maintain appropriate firewalls, did not configure security software to protect credit card information, did not remedy known security vulnerabilities, and failed to use complex passwords allowing hackers to infiltrate through “brute force” – essentially by guessing the password of the administrator.
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    This article discusses the Federal Trade commission's actions against Wyndham Worldwide Hotels. Unsophisticated hackers breached the hotels system and obtained the credit card records of 600,000 guests, causing the FTC to claim that the hotel group did not maintain proper system security. However, several groups file a Amicus Brief that the FTC is not clear as to what security standards they require. Currently the FTC requirements "will depend on the size and complexity of the business, the nature and scope of its activities, and the sensitivity of the information at issue". This means to many in the industry that company does not know if they are maintain proper security in the eyes of the FTC until they are sued by the FTC. The article goes on to say that a company should "Review your privacy policy immediately to insure it is compliant with the most recent standards and that the data security systems in place are actually consistent with the stated policy".
Cindy Saunders

Hotel Cyber-Security | Past Issues | Lodging Magazine - 0 views

  • Hotel cyber-security is facing increasing scrutiny from federal regulators. Case in point, last June the Federal Trade Commission sued Wyndham Worldwide hotels after apparently unsophisticated hackers allegedly stole the credit card information of more than 600,000 customers leading to a more than $10.6 million fraud loss.
  • So what are reasonable data security measures? The FTC itself has stated that the data security measures it considers reasonable “will depend on the size and complexity of the business, the nature and scope of its activities, and the sensitivity of the information at issue.” In other words, it is nearly impossible to know if your data security is adequate until the FTC tells you it is inadequate. While data security has been a hallmark of compliance for healthcare providers and banks for more than a decade, the hospitality industry has not been subjected to the same regulatory framework.
  • Review your privacy policy immediately
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  • Stay one step ahead.
  • Data security work is often outsourced
  • If there is a breach, act quickly and decisively
  • Ask your attorney and IT professional to work together
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    This article discusses how banking and healthcare have been held to a historically high level of cyber security, but only recently has the hospitality industry. It highlights a cyber attack on Wyndham Hotels and their reluctant response to take corrective action. The article offers steps that a hospitality company should take to protect themselves as they launch and work to protect their guests, their information and their company.
Thomas Sharpe

Global Green - 1 views

Working with Wyndham Worldwide we have achieved the Global Green Initiative Certification. You can follow this link to read more of how Wyndham respects our environment and the people and communiti...

started by Thomas Sharpe on 07 Sep 13 no follow-up yet
Hanqing Yang

Data Security and Your Next Hotel Stay: How the FTC Encourages Strong Security Practices - 0 views

  •  
    Summer's just around the corner, so imagine you're setting off on vacation. When you give your name and credit card to a hotel front desk clerk, you probably expect them to keep that sensitive information about you under lock and key. You probably don't imagine that this personal information would be easily available to malicious hackers.
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    But unfortunately for customers of the Wyndham Hotel chain and its affiliates, that hasn't always been the case. Between 2008 and 2010, the risk of data breaches was unacceptably high. On three separate occasions, third parties attackers circumvented Wyndham's security systems and accessed credit card information. The FTC filed a complaint against Wyndham in 2012 alleging that the company's security practices - including failing to encrypt payment data and the use of default logins and passwords - constituted unfair and deceptive practices under the FTC Act. It is precisely for this reason that we have consistently argued for a flexible approach in understanding the unfairness and deceptive regulation prongs of the FTC Act; a cramped interpretation of the authorizing statute would preclude the agency from protecting consumers in our current era of computerized and network technologies absent further Congressional grants of authority, which could take years.
Dalton Draper

Integrating e-commerce into a hotel's overall business strategy - 0 views

  • commerce should be a compliment to every part of a hotel's operations. All staff members need to be briefed on the advantages of taking a collaborative approach to e-commerce
  • needs to understand the correlation of stellar customer service on online guest reviews and the ability of a hotel to sell its products online.
  • sales departments
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  • understand the advantages of using e-distribution channels to aid travel agents and offline sales and get involved in the process
  • But hotels are trying to use e-marketing more effectively as well as focusing on social media outlets to lure prospective customers to their direct channels
  • At the end of the day, the channels that provide the most conducive environments to consumers (i.e. price, ease of use, accessibility) will win the business.
  • What do you think is the most critical aspect of integrating e-commerce into a hotel's overall business strategy?
  • Maximising direct business is most critical as it is the most profitable strategy for a hotel.
  • Ratings and reviews are a trend that is becoming more and more important. I've read that nearly 50% of consumers won't choose a hotel until they read a review. Hotels and brands need to consider this.
  • Earlier this year, an e-commerce professional mentioned that customers do not like pre-made packages, they love to package themselves by cherry picking on different sites.
  • The packaging site of tomorrow could just be a travel shopping cart that lets you add different components from different sites then price it for you when you are ready and even finding the lowest price and you are ready to book.
  • Price and quality are now more transparent than ever and sites that are more transparent will enjoy more conversions
  • Online travel shopping is still in its infancy. What we need to do is facilitate what consumers really want.
  • As an industry, we are not very sophisticated regarding our need for and requirement of intermediaries. In dire times, we are very aggressive with them
  • we must understand the true cost of bookings through each channel.
  • We need to understand when we need them and when we don't so we can minimise cannibalisation.
  • We need balance. There should be a partnership. It's unfortunate that intermediaries feel they need to cannibalise. Margin and share of business needs to be fair for both entities.
  • Which according to you is going to be biggest development in the travel distribution space this year?
  • Mobile. There has been quite a bit of traction, and we have plans of our own for this space.
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    This interview talks to Gareth Gaston, senior VP of Global E-comerse in the Wyndham Hotel Group, about recent trends in E-comerse.He believes that E-comerse should be apart of every department in the hotel, Front Office, Sales, Marketing, and the departments should help the Online Travel Agencies to draw more guest. Mr. Gaston believes that hotels need to start to create a partnership with online travel agencys(OTA) and begin to create a better system for price consolidations online rather than fight them at every turn for overbooking or under-pricing.
Jeremy Fairley

Hotel CEOs talk about Wi-Fi and other tech issues - USATODAY.com - 0 views

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    USA TODAY assembled five of the industry's top executives last month at the Americas Lodging Investment Summit in Los Angeles in the LA Live JW Marriott hotel for a discussion of the industry's latest developments. They were: Marriott International CEO J.W. "Bill" Marriott Jr.; InterContinental Hotels Group (IHG) CEO Richard Solomons; Carlson CEO Hubert Joly; Choice Hotels CEO Steve Joyce; and Eric Danziger, CEO Wyndham Hotel Group. The discussion ranged from hotel Internet fees to iPad apps, new lobbies and chainwide hotel renovations. The hour-long event was moderated by USA TODAY's Barbara De Lollis . The text has been edited for clarity and length.
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    Thought this was a great article from the perspective of five of the top industry executives. Of particular note was about the issues of catering to the newer wireless data hungry traveler. Interesting to see all of their comments and concerns. Seems like this is an issue that is across the board and there is no consensus at the point about how to tackle.
Jennifer Koren

Investment in Hotel Technology Pays Off with Increased Group Revenue - Charmed by Hospi... - 5 views

  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers?
  • Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue’s departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, “Insert IACC blog post title URL” we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel’s lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT services in the white paper “What Do Planners and Trainers Really Want in Their Meeting Service?” All IACC-certified conference centers are required to have an on-site IT team to ensure technology functions properly. Now, the need for a knowledgeable IT team that really understands technology and can cater to individuals and group business is spreading to other hotel markets.   These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests. Want to learn about other ways hotels are using technology to build relationships? Check out Enhancing Your Social Networking Site with a Social Concierge! to maximize social media and connect with guests, attendees and planners!
  • Service requests like housekeeping and in-room dining are instantly sent through the system,
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  • More efficient billing
  • ensure technology functions properly.
  • Virtual business centers
  • On-staff IT team
  • Virtual concierge service on guest room TVs
  • To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience.
  • Virtual concierge service on guest room TVs
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B.
  • On-staff IT team
  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • Virtual concierge service on guest room TVs
  • More efficient billing
  • As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • On-staff IT team
  • Virtual business centers
  • To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties.
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    Hotels developing High IT technology have taken a great deal of advantages from it which makes prosperous business and better customer service with high efficiency and goal-achieving process. In this article, it proclaims some prevailing high-techs used in hotels. Such as the In-room HD TV in Hyatt properties. It provide almost all the online computerized services accommodating customers with document-printing service, in-room dining service, restaurant reservation service, and even the email-checking, weather checking service. The on-staff IT team would oversee the IT application over the whole property, including upgrading, maintaining, and functioning. the impressive technology tools would be inevitable trend developing hotel industry.
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    "Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn't just a hotel app. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue's departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, "Insert IACC blog post title URL" we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel's lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT serv
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    ARTICLE SUMMARY Hospitality industry is not only using technology to improve customers' experience but also to improve the bottom line as well as increase group use of the property. Hotels operators and owners are increasingly using conference centers and other meeting venues to attract business groups, seminars and conferences with new technology, and it isn't just a hotel app. Many of the branded hotels such as Hyatt Hotels with in-room HD TVs by Roomlinx Inc. are using the technology to allow guests to make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Hotels are investing in technology to provide these services and to compete effectively.
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    Due to the market segment of the Groups, hospitality industry has focused on the IT investment on Groups. And there are some technologies for leisure and business travelers like virtual concierge service on guest room TVs, more efficient billing, virtual business centers, and on-staff IT team.  All these implements can benefit hotels and customers with a convenient, reliable, and profitable outcome. Besides that, it is super cool. 
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    Nowadays, technology becomes one of the most important issue in hospitality industry. More and more hotels are going to pay more attention to their technologies such as APP application. Besides those technologies benefiting leisure travelers, investment in hotel technology also pays off with increased group revenue. Conference and convention become important parts in hotels, which means lots of meetings or events are choose to be held in hotels and lots of hotels decided to target their markets as convention directly. As in this article, it is talking about creating cool technology to increase the revenue based on group business. It stated Hyatt Hotel as an example to put virtual concierge service on guest room TVs, which is object to attract new markets as well as group business. What's more, an on - site IT team are going to be required in order to ensure hotels' technology functions properly. Having this kind of IT team, any questions can be responded fast. Therefore, investment fo those kinds of technology not only can bring more new markets or customers but also lead to quick return on hotels' investments, especially in F&B. 
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    I don't understand where this document will print if you don't have a printer with you? Will it print at the front desk somwhere? What if it's confidential information and how secure is this system? If you put more technology and have it be so accesible even when your having a meal you would have to hope that dinners continue to order otherwise you'll never be able to turn the table. Also, some dinners must not be as savy as others and won't like this idea of being able to do everything from the TV in your Hotel room. I know I wont even use the feature at the end of the day I dont feel like playing with tech. Others may want to escape tech because they have been around all through the work day, it may feel like you never stop working.
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    This article talks about the benefit of investing hotel technology. As it mentioned, technology is another way of gaining group business and marketing the hotel and meeting center. Here are four of these new popular tools for travelers. They are Virtual conceirge service on guest room TVs; More efficient billing; Virtual business centers; and On-staff IT team. For the Virtual conceirge service on TV, guests can do many things and request services through this system immediately. It can improve not only the departmental efficiency, but customer satisfaction as well. By using the virtual business center, cutomers can enjoy a dining experience. These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. To increase group business, hoteliers are comfortable with this investment and they know that there's a return on investment with generated buzz/venue marketing and satisfied guests
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    This is an interesting and useful article that reminds me of the importance of new technology investment in hotels' conference centers and other meeting venues. Technology has become an efficient method in winning group business and marketing a hotel. There are several new hot tools for leisure and business travelers. For instance the virtual concierge service on guest room TVs, efficient billing, and virtual business centers. If a guest is able to make service requests, check email, use the Business Center, print documents and receive customized messages from meeting planners through an in-room HD TV by Roomlinx, the whole departmental efficiency can be improved and the guests' satisfaction can be enhanced to a higher level. This is useful to attract business travelers who care about these areas of service and it also leads to a quick return on investment too. When the discussion of hotel Wi-Fi services has been outdated, the topic of investment in technology amenities that provide the same comforts of home or the office is becoming another focus in hotel industry.
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    This article introduces some new technology applied in the hotel. Nowadays, the hotel will adopt some new technology to attract more and more guest. Like the article said, "technology is just another way hotels are winning group business and marketing a hotel or conference center". The article introduce the Hyatt Hotels adopt the virtual concierge service on guest room TVs that offer a good service for guest and try to appeal to new markets and drive group business. The article also involves the revenue management system that the hotels are investment can help the hotel deal with data effective and increase revenue for properties. The new technology that the hotel applied will not only improve the guest experience but also can increase the revenue of the hotel.
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    Further analyses of our data suggest that as industries become more competitive, the effect of IT on profitability increases. IT investments also had a greater effect on profitability in the service sector than in the manufacturing sector. A possible explanation for this finding is that services allow greater IT-enabled customization and professionalization. One key takeaway from our research: All other things being equal, executives should accord higher priority to IT projects that have the potential for revenue growth over those that focus mainly on cost savings.
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    Hotels, conference centers and other meeting venues are increasing group business with new technology. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. There are some of these new hot tools for leisure and business travelers. 1. Virtual concierge service on guest room TVs 2. More efficient billing: Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. 3. Virtual business centers: Socialization through technology and food and beverage outlets is increasing revenue for hotel.
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    This article examines the new technology that hotels are investing in. In room concierge, billing ease, on- staff IT team, and virtual business center all make the hotel guests experience more comfortable and easy. Whether traveling for business or pleasure, the new technology is worth investing in for these hotels.
Kai Zhang

What are the best property management systems for small hotels? - Quora - 0 views

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    Choice Hotels, for example, uses proprietary systems. Their current system, Choice Advantage, is cloud-based (just one thing I don't like about it, other than it's a proprietary system - I don't trust the cloud). Micros/Opera is the one most commonly specified by franchise organizations (Wyndham, Carlson, Intercontinental and others). I look at value for the investment, reliability, easy to use, and short learning curve for new employees. With those things in mind, there are two I particularly like.
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    This article introduced some property management systems, such as FOSSE, Choice Advantage, Micros/Operas, and so on. The author mentioned two in detail. One is Visual Matrix, used by most Best Westerns. It is easy to use and can save a lot of time on training. The other one is Check-Inn. It is a good choice for small business, which isn't very sales and marketing intensive. I think each hotel group should choose their property management system based on its size and strategies.
Manali Rabari

Hersha Hospitality Expands and Thrives with a Multi-Faceted and Flexible Tech Plan | To... - 0 views

  • A thousand points of social data With guest feedback rapidly shifting from traditional, solicited surveys to spontaneous web dialogue, HHM began researching different methodologies for understanding its own social presence.
  • HHM runs a diverse profile of widespread properties, including independent boutiques plus brands such as Marriott, Hyatt, Hilton, Starwood, Intercontinental Hotels, Choice, Wyndham and Carlson. Starting out in the 1980s in the select-service business, HHM has steadily scaled the organization to include 20 hotels in a full-service division as well. Despite this diversity, HHM prides itself on maintaining open lines of communication between properties and brands in order to allow owners to choose the solutions and strategies that make the most sense for their unique needs, while investing capital dollars intelligently across its network. In addition to guest feedback, three other areas drive HHM’s IT effort: identifying must-have technology, investing in multi-purpose when possible, and ensuring rock-solid execution.
  • “The beauty of harnessing all of this data is it’s more of a conversation that we are getting back from guests now,” Murray insists. “It’s an instantaneous check about what they feel about a product. Get into any customer’s head or heart at the moment they are feeling it and you can move that customer much faster and certainly turn them around much quicker. If they get the feeling that you found out about a problem and reacted to it before they even thought to tell you about it because they put it on some Twitter feed, and they come back to their room and it’s already been fixed — that’s real serious stuff.”  
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  • The newBrandAnalytics solution not only aggregates reviews online, but it also reads and processes all the unstructured feedback to derive actionable opportunities on a per-property basis
  • Falling solidly into the must-have bucket, HHM focuses significant investment in providing guests with the bandwidth and connectivity they need for work and play. “Where I believe our industry is struggling, is trying to identify where we are allowing complimentary Internet or having basic usage be free, but other services have a fee attached,” Kakarla
  • By increasing wireless bandwidth throughout hotels’ public spaces, Murray sees the potential to offer guests comfortable, welcoming — and most importantly functional — spaces where they can perform work-related activities. HHM hotels have been able to create public spaces that resemble living rooms. “It’s a more civilized environment as opposed to being stuck in a faraway corner with bad lighting,” Murray enthuses. “Now public spaces can be used for what hoteliers had always intended them to be — a social business place where people can live, work, play and feel like they are at home in their own den.”
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    IT investment is one of the most necessary cost for most hospitality properties and play more and more important role in today's hotel or restaurant operation. For this reason, some of the large hotel groups have started to invest in this field and achieved a favorable result sine the increasing of profit and brand value. On the other hand those small properties can work together to develop and share resources in their operation. I believe a hotel without IT investment may rapidly lose the position in the market.
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    A property management company is investing in diversifying their technology portfolio to tailor specific brands and to it's market, while maintaining standards. One of their main focuses is on guest feedback on hotel stays, and ways to improve in real time solutions. By collecting data from social sites properties are able to provide actionable responses to guests concerns. For instance taking care of a problem after reading a posting on Twitter and the issue being resolved by the time the guest returns to their room. Instantaneous info and reacting to that info creates a satisfied guest and a well a maintained brand and image of the property.
Linlin Mo

Hotel guest-only social networking app launched in NYC - USATODAY.com - 0 views

shared by Linlin Mo on 07 Sep 12 - No Cached
  • NEW YORK - Wyndham's first, Euro-style Tryp hotel in the USA wants to make sure you feel connected - whether to other guests in your group, helpful hotel staffers or other guests you've never met.
  • LobbyFriend - an app designed specifically for registered hotel guests - creates a network that you can tap into on your smartphone. You can also see it in action on prominently displayed, lobby TV screens.
  • Some of the screens play live TV news, but two of them show content that looked vaguely familiar in a Facebook-sort of way. They contained the Tryp logo and a logo for "LobbyFriend," with the headline, "Join the conversation."
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  • The app has many uses, she told me. For instance, if I was exploring the city and couldn't find a specific shoe store I was looking for, I could post a message and one of the hotel staffers would reply with an answer.
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    The article introduce a social networking app that used in the hotels. Guests can connect to the networking and know any other guests in the lobby. It's a Facebook-like networking app for the hotels. Users can make new friends and it's also a good way of knowing nearby restaurants and shops. However, the app mainly has employees on it so it crushes the chances of social networking with other guests.
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