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Contents contributed and discussions participated by tricc003

tricc003

How Wearable Technology Is Transforming Event Management - 0 views

  • Many event planners continue to rely on older methods such as in-person registration and surveys to monitor attendance and gather feedback from guests, limiting their insight into the real-time status of events.
  • According to IDC’s latest forecast, the wearables market is expected to grow by 8.2 percent throughout 2018, escalating to double-digit growth in 2019 and beyond — and smartwatches are leading the charge.
  • Wearables offer an unprecedented balance of digital access and personal contact, because they can deliver quick nuggets of must-have info in a controlled environment, instead of sending guests to their phones — which incur all sorts of distractions from the event.
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  • Secure access: Wearables can also be programmed to act as electronic door locks for more secure access to hotel rooms. Guests no longer have to dig through their pockets to locate a key card.
  • Attendance: Event organizers can gain precise info not only on the number of people attending sessions and activities at an event, but who they are: VPs, women aged 18-35, or any other demographic collected at registration.
  • Concierge/VIP: Event organizers can deliver enhanced VIP treatment by tracking honored guests’ movements and greeting them with everything they need, wherever they go in the event space.
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    Events and event planners can use wearable technology like smart watches to maximize the experience of the attendees as well as gather data. One use for wearable technology at events would be secure transactions. This would allow guests to update their payment credentials and use their band for easy payment. Hilton used a wearable device at their Hilton America' Leadership Conference and saw great success.
tricc003

Will Marriott data breach herald the death of personalization? | By Greg Abbott - Hospi... - 0 views

  • This analysis could be titled in a number of ways, each with a lean towards what was disclosed by Marriott last week when it emerged some 500 million guest accounts had been hacked.
  • Or, perhaps, it's more of a rallying cry for stronger legislation - at least in the U.S. - which will ensure that brands across the travel spectrum take security (more) seriously.
  • In short: despite the growing number and scale of security breaches, hospitality companies are still slow to invest in security.
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  • First of all, there is no upside to security. It doesn't drive new revenue or customer acquisition, making the "cost" of increased security measures difficult to justify (until now, anyway).
  • A sensible approach for handling PII is data "pseudonymization" whereby personal information is transferred to a separate database with adequate security controls (encryption, access control, audit, etc.) and each person is assigned a unique ID.
  • Hotels need subscribe to regular audits and penetration testing of their infrastructure, both internal and external.
  • A recent trend among advanced organizations is to employ "red teams," which are independent groups that take the adversarial point of view and challenge the effectiveness of a security program.
  • Finally, I submit that it is time for the U.S. - home to some of the largest and most advanced technology companies in the world - to introduce legislative data security measures and force the travel industry to take data protection seriously.
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    Marriott's data breach which affected more then 500 million accounts raises questions about cyber security in the hospitality industry. Hotels are in the business of maximizing revenue and unfortunately cyber security is a cost rather than a profit therefore it is sometimes overlooked. However, companies in the hospitality can take steps the strengthen their cyber security and ultimately protect the data of their customers.
tricc003

2019 Hotel Accounting Trends Are All About the As | Hospitality Technology - 1 views

  • From an industry perspective, the next chapter of hospitality accounting will be all about the three “A’s”: apps, automation and analytics. Faced with greater demands in 2019, hoteliers will be forced to find new forms of automation to speed up financial processes and improve visibility on the backend, while enticing guests to utilize mobile apps through enhanced personalization on the frontend.
  • Mobile app reporting not only streamlines efficiencies and allows easier access to data, it also allows today’s hotelier to be more agile. GMs and other personnel can be on the go and still have KPIs, productivity data and real-time stats in the palm of their hand.
  • Good data supports good management. As more guests tap into hotel apps on the front end, hoteliers can track, analyze and adjust their offerings on the backend to meet guests’ needs, all while supporting a business synergy and strategy that makes sense.
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  • Increased automation will remove manual workloads and streamline processes. Putting the right industry-specific accounting software in place will be a game-changer for hotels looking to pinpoint inefficiencies and significantly reduce expenses across property lines.
  • As we continue to live in an increasingly customized world, hoteliers will seek targeted accounting tech partners to replace one-size-fits-all solutions.
  • Hotels have already begun replacing front-desk employees with apps, robots and automated kiosks. As a result, finding high-quality labor (at a reasonable cost) is no easy task.
  • During the next wave of hospitality technology, more and more hoteliers will recognize the power of analytics and adapt their strategy accordingly. Smart operators will seek out the most versatile technology on the market to collect and store information through data warehousing, which enhances data mining, analytics reporting, decision support and business forecasting.
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    Accounting trends in the hospitality industry are always evolving with technology. Hotels are looking for technology that will catch their data and analyze it all while delivering it in a more user friendly app. Apps, Automation & Analytics are the A's of hotel accounting and technology.
tricc003

Love the one you're with: how hotels can use technology to keep their best staff | By M... - 0 views

  • The turnover rate in hotels is an astounding 73.8%; it should be in the 10-15% range (DailyPay). Three quarters of staff will leave this year. It's an expensive problem to have.
  • In other words, what does your PMS have to do with staffing? It's a two-fold issue, which is a bonus because it means you can have double the impact. The first impact is in retention. The second is in training and usability.
  • Especially for front-of-house staff, an easy-to-use PMS can make or break their ability to do their jobs successfully, and for everyone else, the PMS must integrate fully with all other core systems to reduce time toggling between systems and/or manually handling data transfers.
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  • While technology alone won't keep an employee, good technology will contribute to an overall more productive and more satisfied employee, who will hopefully be paid accordingly and incentivized.
  • Solid technology can't make up for lower-than-average wages or a bad manager, but it can make the difference of keeping several employees on board longer simply because they are both less frustrated and better able to do their jobs.
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    It is not possible to hold onto every staff member for forever, however, good technology can help decrease at hotels employee turnover rate. PMS systems that are easy-to-use allow staff to do their jobs better which can add to their satisfaction level. Higher staff satisfaction will have a direct correlation to lower turnover rates.
tricc003

The GDS=Good, Darn Sense | By Mark Lewis-Brown - Hospitality Net - 0 views

  • Today, hoteliers spend most of their time trying to 'beat the OTAs' by focusing primarily on increasing their direct bookings; that's a fantastic tactic BUT it's not the only one that you should be using to boost your property's occupancy, ADR and RevPAR, while cutting the cost of acquisition
  • While it has been overlooked by many hoteliers, the GDS is still a very viable booking channel - and one that you should reintegrate into your revenue management strategy today!
  • he use of travel agents is, once again, on the rise - in fact, 2018 was actually nicknamed the "Year of the Travel Agent" by some - as they are now highly valued for their expertise and prized on their ability to build complex, multi-stop itineraries quickly, affordably and with little fuss.
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  • "hotels' direct bookings increased by 0.8%, whereas the GDS channel increased by 1.3 % during the same period, a rate that is 60% greater."
  • hotels pay a fee of about 20 percent on a booking when they sell a room on a global distribution platform,"
  • With the GDS, you have the opportunity to sell your rooms in bulk (hello, corporate bookings!) and, via travel agents, your property will have visibility to even more potential guests. Win/win!
  • The cost of acquisition of a booking from the GDS/travel agents is lower (than the OTAs) AND it gives your property visibility to a whole new segment of travelers: corporate and/or luxury travelers.
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    Currently Hotels are trying to maximize their direct bookings and minimize the use of GDS & travel agents. However, this may not be beneficial in the long run because the use of travel agents is on the rise again. Travel agents are not only valued for their expertise, but appeal to the luxury segment of travelers who will bring high rates.
tricc003

Hyatt launches bug bounty program | Hotel Management - 0 views

  • The new initiative is designed to allow Hyatt to “tap into the vast expertise of the security research community to accelerate identifying and fixing potential vulnerabilities.”
  • Hyatt Hotels has launched a bug bounty program via HackerOne, seeking to reward researchers who find vulnerabilities in its sites and apps.
  • The ethical hackers can use the platform, as well as rival services such as Bugcrowd, to report vulnerabilities, security flaws, leaky servers and more before less well-intentioned individuals stumble across them, potentially leading to cyberattacks or data theft,
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  • Back in 2015, 250 properties managed by Hyatt across a number of countries, including the U.S., UK, China, Germany, Japan, Italy, France, Russia and Canada, were subject to a cyberattack.
  • Researchers who report valid, high-severity flaws can expect rewards of up to $4,000; important bugs will earn them $1,200 and less severe vulnerabilities are worth between $300 and $600.
  • A second data breach, in which 41 locations were affected and unauthorized access to payment card information was detected, occurred in 2017.
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    Several different hotel chains have fallen victim to hackers who have stolen the personal information of their guests therefore Hyatt is taking matters into their own hands. The hotel chain is offering a bug bounty program via HackerOne which will reward ethical hackers with monetary compensation for reporting flaws in their network and programs. They will then take the information that these hackers provide them with & work to strengthen the weaknesses in their cyber security.
tricc003

Evolution of the Hotel CRM | By Terri Miller - Hospitality Net - 2 views

  • CRM platforms integrate into a hotel's operational structure to build a comprehensive database of guest information, playing a critical role in the cultivation of loyal, satisfied customer bases.
  • In these industries, it's never just about the product or service; much of the consumer's impression of that brand or business will be derived from experience and relationships.
  • The ecosystem has evolved from single sources of guest history information to secondary data available on multiple channels that can be leveraged for guest scoring, profiling, personalization, revenue management and forecasting.
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  • With the seamless integration of an advanced CRM software that is not only rife with competitive insights but is also visual and user-friendly in nature, ensures that the value of the modern CRM is never lost amongst frequent staff turnover.
  • With innovation, easier implementations, and lower prices, the next-generation of CRM systems is moving from sales, marketing, and service to enabling frictionless, customizable guest experiences, and can facilitate a unique advantage.
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    CRM (Customer Relationship Management) Software must change and adapt to fit the needs of hotels & guests alike. If these systems do not change it is likely that they will no longer be useful therefore making them obsolete. New systems must not focus on the sales & marketing potion, but allowing for smooth customer experiences.
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