Group items tagged

Bluetooth proximity marketing was the new and upcoming marketing technique back in 2014. As learned this week in class this kind of marketing is used to connect with potential and existing consumers. There are four different types of proximity marketing that should be considered:  Internet enabled device (cell phone, tablet, etc) with GPS.  WiFi device (cell phone, tablet, etc) within range of a transmitter  Bluetooth device (cell phone, tablet, etc) being within range of a transmitter  NFC enabled phone that can read a RFID chip on a product or media. The main one described in this article is Bluetooth. An example of Bluetooth proximity marketing would be a retailer adds a transmitter to a specific promotional spot, and the person with a Bluetooth enabled phone may receive a coupon for the products found at that promotional spot or a complimentary product. The target is to directly market the consumer, you can send coupons, engage the costumer, send relevant information, etc.

The importance of delivering safety, security, sustainability, and service in the hospitality industry is becoming an important aspect of our society. This article discusses each principle and addresses essential information that can help deliver legendary experiences to guests. As social media and review sites become a way to engage costumers in expressing their overall experiences it is important that you ensure the up most excellent experience in every aspect to create consumer loyalty. * Safety - must be the number one priority in any hospitality business. Any issue that violates the duty of care of any guest should be addressed and taken very seriously to avoid negative affects to the brand. * Service - Excellent and hospitable accommodations is the reason why frequent travelers return to the same establishments. Training your staff to be diligent and welcoming will help promote the brand values. * Sustainability - one of the latest trends is environmental sustainability within the industry. Guests are conscious of the importance of sustainability and want to feel like they are part of the movement by booking hotels that are "Green". * Security - due to the large risks of security breaches any business is susceptible to be a victim of cyber attacks. It is important to promote security by having a proactive and preventive plan in case of a security breach.

Sustainability in the hospitality industry was introduced back in the late 80's. Ever since then it has been a growing movement, seeking the best and most efficient strategies for hotels and tourism. In 1992, The United Nations Conference on Environmental Development (UNCED) recognized that travel and tourism would be one of the most benefitted by sustainability trends. In 1996 three organizations (World Travel & Tourism Council, World Tourism Organization, and the Earth Council) met to create a global environmental certification program called "Agenda 21". Consequently, Green Globe was created after to set targets and functioning standards based on environmental development. Hotels receiving the "Green Globe" address issues within their hotel that include: * Greenhouse emissions * Energy efficiency * Management of freshwater resources * Ecosystem conservation * Waste water and solid waste management Hospitality is the fastest growing global industry. In 2014 it was stated that it contributes $7 trillion annually to the total world gross domestic product. There is a huge incentive for sustainability due to customers being conscious of the impact their actions have on the planet. Soon green and sustainability will become the standard rather than an option.

To summarize this article discusses a great management goals to help effective hotel maintenance plan. EAM CMMS is a system that will most likely help hotels maintain operational costs as well as manage the lifecycle of assets. Having this system doesn't automatically help accomplish these goals. It is important to know how to properly use the system in order for it to be efficient. Maintenance planning for a hotel is more than just creating a schedule and hoping the staff may get to it as quickly as possible. Costs for maintenance can increase if things are not properly handled and maintained. Thus, it is important to attain hotel maintenance management goals. Some of these goals are as follows: * Meeting capital budget expectations * Establish standard operating procedures. * Eliminate overtime * Reduce energy consumption by 15%. * Reduce customer complaints (maintenance related) by 30%

Human Resource manager roles in the hospitality industry are very important. Staff within the industry are one of the biggest assets to the company, thus managing the staff properly should be a priority. An HR manager should be someone that the staff can talk to and trust. They also need to cover creating HR policies and procedures, recruitment, conducting staff inductions, assessing staff in their job roles, monitoring and implementing personal development plans for staff, and mediating dispute. It is a hands on job that requires staff training and development.