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ryanrodgers2014

E-marketing in the hospitality industry - Digital Doughnut - 1 views

www.digitaldoughnut.com/...ng-in-the-hospitality-industry

shared by ryanrodgers2014 on 07 Nov 16 - No Cached
  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
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  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
      ryanrodgers2014 on 05 Oct 20
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
  • amichellemagluta on 07 Nov 16
     
    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
  • ...9 more comments...
  • anonymous on 12 Nov 16
     
    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  • iancochran on 09 Apr 17
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  • mtorres619 on 10 Apr 17
     
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  • agarc521 on 04 Oct 17
     
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  • Rachel Rodriguez on 19 Nov 17
     
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  • Rachel Rodriguez on 19 Nov 17
     
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  • bdolman on 09 Apr 18
     
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
  • aycasa on 19 Jul 18
     
    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
  • zport003 on 26 Sep 18
     
    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
  • gaston326 on 14 Nov 19
     
    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
  • pvega018 on 16 Nov 19
     
    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
ivonneyee

Modern Management Technologies in the Hospitality Industry - 2 views

The article talks about how it's worth investing in proximity marketing to increase the speed of a customer's decision, increase engagement, and eloyalty. The article states that marketers who know...

started by ivonneyee on 22 Nov 21 1 follow-up, last by ivonneyee on 22 Nov 21
djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

forbytes.com/...y-marketing-can-increase-sales

shared by djohn304 on 25 Jul 22 - No Cached
amdelgad liked it
  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
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  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
      joshli2022 on 25 Jul 22
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  • joshli2022 on 25 Jul 22
     
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  • henderson_goh on 28 Jul 22
     
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  • djohn304 on 25 Sep 22
     
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
anonymous

7 Advantages of Digital Marketing in Hospitality Industry - Wikhotel - 0 views

blog.wikhotel360.com/keting-in-hospitality-industry

shared by anonymous on 08 Nov 18 - No Cached
  • Of all the sectors in the economy, none is affected by digital trends as much as the hospitality industry.
  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in.
  • digital marketing has become the most viable way of getting to potential customers, establishing a brand, and developing a group of loyal customers.
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  • creating content such as photos, videos, articles, and social media posts that do not boldly promote the business but generates an interest in it.
  • good for customer retention as it engages customers and keeps them in the loop about your services.
  • search engine optimization, is a marketing strategy that aims at improving your rankings on search engine results pages.
  • if a potential client searches for “affordable hotels in town A”, chances are he/she will click on some of the results appearing in the first results page
  • Currently, customers often look up online opinions, ratings, and reviews of your business before making a purchase.
  • Paid searches involve making payments to search engines such as Google, so that your site’s results may appear first whenever someone searches for a certain keyword.
  • Search Engine Advertising also requires a lot of technical input. First, you need to identify the right key search words used by potential customers, such as “best spas in town B”. Secondly, getting advertising space on search engines involves a bidding war.
  • social media is the go-to platform for most internet users
  • Averagely, internet users spend 30% of their online time on social networking sites. It is, therefore, a great place for advertising your service
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn
  • SEA (Search engine advertising), on the other hand, enables you to achieve this almost instantly.
  • A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants.
  • Good user experience is determined by several factors. For starters, your web design and layout should be captivating, and easy to use. At the same time, the platform should work well on computers as well as mobile devices and tablets. All these are tasks that are handled by digital marketing agencies.
  • The key issue in this strategy is to get the content right. It needs to be engaging and captivating so as to draw an audience
  • linanzhang on 08 Nov 18
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.
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  • alexaperez14 on 01 Oct 19
     
    This article talks about the different marketing strategies that have been the most effective to businesses in the hospitality sector. While digital marketing is the future of marketing strategies, it has become the most popular in the hospitality industry. Many customers go to the web to discover things such as places to stay, places to eat, and other recreational services. With a great digital marketing strategy, whether it be through social media, search engine advertising, search engine optimization, or proximity marketing, you can build up a loyal client base for your business.
  • gabybilk on 13 Nov 19
     
    Technology has a huge impact in the hospitality industry, especially over the years that social media and research engines have become such a big part of our every day lives. Digital marketing has become one of the most reliable ways to promote and establish brands. One of the most effective method is content marketing which involves sharing or posting photos, videos, and articles on social media to promote the business. SEO is another strategy which involves having the marketing team use key words for the businesses main page to help the business pop up on the main page of search engines. Search engine advertisment is used to promote the business through search engines like google, for example. Being one of the business in the top of the first page makes it more likely for your business to receive recognition.Sociall media marketing and internet presence is the key to e-marketing.
  • edagt001 on 27 Mar 20
     
    This article talks about the ways digital marketing can help the hospitality industry use to improve in the long term.
  • Taj Buckley on 02 Apr 20
     
    In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.
  • anonymous on 24 Apr 20
     
    This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.
Le Chai

Event Planning - Technology Solutions - 5 Technologies Event Planners Can't Live Withou... - 5 views

www.successfulmeetings.com/...nt-Planners-Can-t-Live-Without

event hospitality technology

shared by Le Chai on 03 Oct 12 - No Cached
  • 5 Technologies Event Planners Can't Live Without
  • our top five technologies for event planners are no surprise
  • 1. Smartphones
  • ...54 more annotations...
  • This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day.
  • Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones
  • How did we ever find time to accomplish everything before smartphones came into existence?
  • your event management system with a customer relationship management (CRM) system such as Salesforce,
  • the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent.
  • These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device—be it a computer, smartphone, or iPad
  • With SaaS cloud apps, just provide end-users with reports-only access to what they need and nothing more. 
  • integration options available to planners, you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system such as Salesforce,
  • 2. SaaS Cloud Apps
  • With all of the information you  could ever need to access right at your fingertips through event management applications, you can ditch the millions of pieces of paper and now access contracts, registrations, room blocks,
  • Live and virtual events are about giving the attendee a choice as to how they spend their time
  • “webinars on steroids.” Live and virtual events are about giving the attendee a choice as to how they spend their time.
  • virtual events save the planner and attendee time, money, and resources.
  • virtual events save the planner and attendee time, money, and resources.
  • Virtual events are a great way for planners to fill seats at a cost that won’t make anyone wince.
  • This is the best tool in the box for improving future events.
  • 4. Social Media and Viral Marketing
  • Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook
  • Some of the best traction you will get is from people sharing interesting tidbits they may have learned and enticing others to learn more
  • Today is the day of the iPad and the tablet, and a more simplified life.
  • 3. Virtual Events
  • In a world where everyone is always on the run, our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • Smartphones
  • Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones. 
  • Whether the ubiquity of these devices is a blessing or a curse, the fact is, event professionals and participants alike would be lost without them.
  • SaaS Cloud Apps
  • SaaS (software as a service) delivery model
  • These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device
  • Additionally, with all of the integration options available to planners, you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system
  • Virtual Events
  • Virtual events are a great way for planners to fill seats at a cost that won’t make anyone wince.
  • Often complementing physical events, virtual events save the planner and attendee time, money, and resources.
  • There is word that the economy is making a recovery, but many of us have yet to see it.
  • Social Media and Viral Marketing
  • Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook. 
  • So this should be a no-brainer
  • This marketing can come from either you or your attendees. Allowing attendees to share things that they like and getting them involved in hyping your event is a great way to spread the word. 
  • iPads and Tablets
  • Today is the day of the iPad and the tablet, and a more simplified life. 
  • When combining tablets with mobile event applications, planners can also communicate in real-time with participants and share or update information in seconds. Never leave home without one! 
  • 1. Smartphones
  • This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day. We get nervous when we can’t find the phone, and we feel phantom vibration rings. Chances are, if you walk around a convention center or   hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones
  • Virtual Events
  • SaaS Cloud Apps
  • Social Media and Viral Marketing
  • iPads and Tablets
  • . Smartphones
  • Matt Turner on 03 Oct 12
     
    The author of this article, Tara Thomas, summarizes the top five technologies for event planners. The first technology that she mentions is smart phones. She writes that this is the most obvious technology that event planners can't live without. Planners can do things like set alarms, look up information, communicate instantly, and use social media to promote the event. The second technology that Thomas mentions is SaaS cloud applications. Software as a service allows planners to access all details and execution aspects of an event from any web enabled device, eliminating printed or emailed reports. Thirdly, Thomas talks about virtual events. Virtual events save the planner and the attendee valuable time, money, and resources. Thomas next talks about social media and viral marketing. Using sites like Facebook, Twitter, and LinkedIn to share event details is a great way to communicate to a very large group of people. The fifth and last technology that Thomas speaks of is Ipads and tablets. Through event management applications, planners have all of the information they could possibly need right at their fingertips. Ipads and tablets also make it possible to communicate in real time if needed.
  • ...11 more comments...
  • Jenna Rashbaum on 03 Oct 12
     
    I think this is a great article. I am a Marketing Manager but do events at my restaurant as well and even for me I need my smart phone at all times to look up stuff in emails or even have a remote log-in to my computer to check a contract if needed. Event planners really do need all of these technologies at all times and people may view it as rude to be on your phone at all times but in reality they are just doing their jobs to make your life easier and less complex.
  • Theodore Moore on 04 Oct 12
     
    "5 technologies event planners can't live without" was a unique read. The article begins with the number one technology the author designates as not being able to live without which are smartphones. Event planners are constantly in need to update their events, use the latest applications, set alarms for all events , look up phones number instantly by vendor and so on. What is then questioned is the systems in place before smartphones were introduced. Number two on the list is SaaS cloudapps better known as software as a service applications that are vastly on the rise. SaaS cloudapps enable meeting planners to access details and other aspects of events from any web device such as a smart phone or ipad. This is also valid with the ability to link event management systems to customer relationship management systems (CRM).Number three is Virtual events. The article presents many positives in hosting "webinars or live events" that include saving time, money and available resources. The meeting planner can fill "seats" easier and measure improvement for future events. Number four is social media and viral marketing. This is a major deal for event planners because not only they have the ability to market their events but attendees market for them: before, during and after. The article presents statistics about twitter, facebook and linkedin which support why social media and viral marketing are keys to success for event planners. Last but not least, listed as number five are Ipads and tablets. These devices simply allow event planners to have a bundle of information at their fingertips. In summary, event planners are constantly on the go and will always strive for perfection even during crunch time. Technology enhancements have allowed event planners to become more efficient and better resources for their clients.
  • Xu Wang on 08 Nov 12
     
    This article list five technologies event planners cannot live without, including the smartphones, SaaS Cloud Apps, virtual events, social media and viral marketing, and iPads and tablets. With more and more people adopting smartphones, ipads and tablets, event planners should look into purchasing a mobile event app for their attendees to use at their event. This not only reduces paper waste, it also reduces the high costs involved in printing event guides and brochures for the event. It is essentially a virtual event guide that's available in the palm of the attendee's hands.
  • haojingting on 12 Nov 12
     
    In a world where everyone is always on the run, our top five technologies for event planners are no surprise-but what these tools can accomplish might impress you. 1. Smartphones This is the most obvious technology we can't live without. Let's be honest--most of us are glued to our smartphones and our favorite apps 24 hours a day. 2. SaaS Cloud Apps In today's quick and chaotic world, the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent.With SaaS cloud apps, just provide end-users with reports-only access to what they need and nothing more. 3. Virtual Events There is word that the economy is making a recovery, but many of us have yet to see it. People are quickly catching on to the benefits of virtual events, or as we like to call them, "webinars on steroids." Live and virtual events are about giving the attendee a choice as to how they spend their time. 4. Social Media and Viral Marketing Sharing event details on Twitter, LinkedIn, and Facebook is hugely beneficial because of the range of attention you can garner. People show up at events they've heard about, think good things about, and understand the value of. 5. 5.iPads and Tablets Tablet computers are revolutionizing the event-planning industry. The day of the binder stuffed with event details and spreadsheets is coming to an end. Today is the day of the iPad and the tablet, and a more simplified life.
  • Jianyi Wang on 13 Nov 12
     
    This article provides readers with basic information about the advanced five technologies event planners can not live without.Including smartphones,Cloud apples,Virtual Events, Social media and ipads.
  • anonymous on 15 Nov 12
     
    Here are the 5 espects for event planers development. In my opinion, the most important one in next several years is the smartphones. This is the smartphoe time. It make our life easy and convenient. If we do have an apps for event planning for smartphones, and make a good market planning, it will help the company find lots of potential customers and expanding the business not only on the computer internet.
  • Mikaela Vourtsis on 25 Mar 13
     
    This article discusses how technology can assist in event planning. It lists the five technologies that can sincerely facilitate event planners with their day to day tasks and responsibilities. The five technologies include smart phones which are life savers when it comes to trying to find phone numbers, respond to email inquiries, and keeping a clear and adequate schedule. The Saa S Clould App lends a hand to event planners so they can link up their systems for customers using software as a service tool. Third, they discuss virtual events, which give key data and facts about events and help the planner and client save time, money, and resources. The forth technology is social media and viral marketing which is enormously helpful and saves money. As a final point, ipads and tablets save paper and are of assistance to event planners to be more structured.
  • Adam Herrmann on 27 Mar 13
     
    This article highlights the 5 technologies that are vital to the success of event planners. The first piece of technology that event planners cannot live without are smartphones. With the introduction of the smartphone, event planners can now do mutliple things at once while on-the-go. While moving from event to event, event planners can check their emails so they are not overwhelmed, review and add postings to social media pages, and check their to-do lists for the day. The second piece of technology that are key for all event planners are SaaS Cloud Apps. With these new cloud systems, event planners can now access any information and details about an event from any web-based product making life a whole lot easier. The third piece of technology are virtual meetings. With the cost of travel increasing everyday virtual meetings gives event planners the opportunity to hold events online saving them time, money, and resources, as well as getting immediate feedback from attendees. The fourth piece of technology is social media marketing. With the popularity of Facebook, Twiiter, Instagram, etc going through the roof, event planners are taking advantage of this by being able to have access to a wide variety of potential clients. The last piece of technology that is vital to the success of events planners is IPads and Tablets. No longer will event planners have to deal with file cabinets and binders filled with contracts and invoices. Now, event planners can do everything through a tablet and keep their business more organized. http://www.successfulmeetings.com/Event-Planning/Technology-Solutions/Articles/5-Technologies-Event-Planners-Can-t-Live-Without/
  • Panpan Xie on 29 Mar 13
     
    Nowadays, there are 5 technologies that event planners cannot live without. They are smartphones, saas cloud apps, virtual events, social media and viral marketing, as well as ipads. With a smartphone, the event planner can respond to emails in time, add new postings on the event page, etc. Saas cloud apps allow the event planners or guests get the event details from any web-enabled device. Virtual events is an effective way for organizers to get the data for future events. With social media, event planners can share their experience through twitter or facebook, which is a great way to spread the market. With ipads and tablets, one can make contracts, register or other things online.
  • danielle caskie on 04 Apr 13
     
    This article discuses how these 5 technologies help to make planning events easier. 
  • Kai Zhang on 05 Apr 13
     
    This article picked five technologies that event planners must have, and they are smartphones, SaaS Cloud Apps, virtual events, social media and viral marketing, and iPads and tablets. In detail, the arthor mentioned event planners should link up the event management system with a customer relationship management system such as Salesforce. Also, when talked about the virtual event, the author mentioned it can help to save time, money and resources, and it is a high recommonded tool for improving future events.
  • Katie Gallagher on 30 Jun 13
     
    This article was about the 5 technologies event planners can't live without. These technologies are: smart phones, SaaS cloud apps, virtual events, social media and viral marketing, and finally iPads and tablets. Smart phones are important to the daily activities of an event planner because they are able to look up phone numbers, response to emails, update a status on a social media site, review or add to lists for events, and so much more all on the go. SaaS cloud apps let planner take advantage of accessing all devices and execute aspects of an event for any web enabled device. With SaaS cloud apps you are also able to link up your event management system with a customer relationship management system. Virtual events allow planners to fill seats at a cost that won't cost a burden. Social media and viral marketing allows event planners to market themselves and get event details to different consumers. iPads and tablets get rid of the need for a large heavy binder stuffed with event details. Now event planner can carry a tablet that allows you to access anything you need. In conjunction with the SaaS cloud apps you can also access contracts, registrations, and room blocks and also link up a CRM system as mentioned before. The technology advances we have now let event planners do even more on the day to day, but also make it easier for them to do so.
  • Le Chai on 08 Nov 13
     
    The article lists five technological necessities that used by the event planners. They are smartphones, SaaS cloud apps, virtual events, social medial and viral marketing, ipads and tablets. All of these technologies can save time and costs for the event planners. What`s more, they provide a more simplified life for the human beings. 
Jennifer Koren

Investment in Hotel Technology Pays Off with Increased Group Revenue - Charmed by Hospi... - 5 views

hospitality.cvent.com/...f-with-increased-group-revenue

IT Technology Hotels Hospitality

shared by Jennifer Koren on 18 Jul 12 - No Cached
  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers?
  • Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue’s departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, “Insert IACC blog post title URL” we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel’s lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT services in the white paper “What Do Planners and Trainers Really Want in Their Meeting Service?” All IACC-certified conference centers are required to have an on-site IT team to ensure technology functions properly. Now, the need for a knowledgeable IT team that really understands technology and can cater to individuals and group business is spreading to other hotel markets.   These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests. Want to learn about other ways hotels are using technology to build relationships? Check out Enhancing Your Social Networking Site with a Social Concierge! to maximize social media and connect with guests, attendees and planners!
  • More efficient billing
  • ...19 more annotations...
  • Service requests like housekeeping and in-room dining are instantly sent through the system,
  • ensure technology functions properly.
  • Virtual concierge service on guest room TVs
  • On-staff IT team
  • Virtual business centers
  • To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience.
  • Virtual concierge service on guest room TVs
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B.
  • On-staff IT team
  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • Virtual concierge service on guest room TVs
  • More efficient billing
  • As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • On-staff IT team
  • Virtual business centers
  • To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties.
  • Mengchao Li on 18 Jul 12
     
    Hotels developing High IT technology have taken a great deal of advantages from it which makes prosperous business and better customer service with high efficiency and goal-achieving process. In this article, it proclaims some prevailing high-techs used in hotels. Such as the In-room HD TV in Hyatt properties. It provide almost all the online computerized services accommodating customers with document-printing service, in-room dining service, restaurant reservation service, and even the email-checking, weather checking service. The on-staff IT team would oversee the IT application over the whole property, including upgrading, maintaining, and functioning. the impressive technology tools would be inevitable trend developing hotel industry.
  • ...9 more comments...
  • Irine Wallace on 17 Sep 12
     
    "Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn't just a hotel app. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue's departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, "Insert IACC blog post title URL" we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel's lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT serv
  • Irine Wallace on 17 Sep 12
     
    ARTICLE SUMMARY Hospitality industry is not only using technology to improve customers' experience but also to improve the bottom line as well as increase group use of the property. Hotels operators and owners are increasingly using conference centers and other meeting venues to attract business groups, seminars and conferences with new technology, and it isn't just a hotel app. Many of the branded hotels such as Hyatt Hotels with in-room HD TVs by Roomlinx Inc. are using the technology to allow guests to make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Hotels are investing in technology to provide these services and to compete effectively.
  • yuzhu li on 24 Oct 12
     
    Due to the market segment of the Groups, hospitality industry has focused on the IT investment on Groups. And there are some technologies for leisure and business travelers like virtual concierge service on guest room TVs, more efficient billing, virtual business centers, and on-staff IT team.  All these implements can benefit hotels and customers with a convenient, reliable, and profitable outcome. Besides that, it is super cool. 
  • Qike Chu on 25 Oct 12
     
    Nowadays, technology becomes one of the most important issue in hospitality industry. More and more hotels are going to pay more attention to their technologies such as APP application. Besides those technologies benefiting leisure travelers, investment in hotel technology also pays off with increased group revenue. Conference and convention become important parts in hotels, which means lots of meetings or events are choose to be held in hotels and lots of hotels decided to target their markets as convention directly. As in this article, it is talking about creating cool technology to increase the revenue based on group business. It stated Hyatt Hotel as an example to put virtual concierge service on guest room TVs, which is object to attract new markets as well as group business. What's more, an on - site IT team are going to be required in order to ensure hotels' technology functions properly. Having this kind of IT team, any questions can be responded fast. Therefore, investment fo those kinds of technology not only can bring more new markets or customers but also lead to quick return on hotels' investments, especially in F&B. 
  • Michael Anthony on 26 Oct 12
     
    I don't understand where this document will print if you don't have a printer with you? Will it print at the front desk somwhere? What if it's confidential information and how secure is this system? If you put more technology and have it be so accesible even when your having a meal you would have to hope that dinners continue to order otherwise you'll never be able to turn the table. Also, some dinners must not be as savy as others and won't like this idea of being able to do everything from the TV in your Hotel room. I know I wont even use the feature at the end of the day I dont feel like playing with tech. Others may want to escape tech because they have been around all through the work day, it may feel like you never stop working.
  • Ting Li on 26 Oct 12
     
    This article talks about the benefit of investing hotel technology. As it mentioned, technology is another way of gaining group business and marketing the hotel and meeting center. Here are four of these new popular tools for travelers. They are Virtual conceirge service on guest room TVs; More efficient billing; Virtual business centers; and On-staff IT team. For the Virtual conceirge service on TV, guests can do many things and request services through this system immediately. It can improve not only the departmental efficiency, but customer satisfaction as well. By using the virtual business center, cutomers can enjoy a dining experience. These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. To increase group business, hoteliers are comfortable with this investment and they know that there's a return on investment with generated buzz/venue marketing and satisfied guests
  • LU DENG on 26 Oct 12
     
    This is an interesting and useful article that reminds me of the importance of new technology investment in hotels' conference centers and other meeting venues. Technology has become an efficient method in winning group business and marketing a hotel. There are several new hot tools for leisure and business travelers. For instance the virtual concierge service on guest room TVs, efficient billing, and virtual business centers. If a guest is able to make service requests, check email, use the Business Center, print documents and receive customized messages from meeting planners through an in-room HD TV by Roomlinx, the whole departmental efficiency can be improved and the guests' satisfaction can be enhanced to a higher level. This is useful to attract business travelers who care about these areas of service and it also leads to a quick return on investment too. When the discussion of hotel Wi-Fi services has been outdated, the topic of investment in technology amenities that provide the same comforts of home or the office is becoming another focus in hotel industry.
  • Yaping Li on 27 Oct 12
     
    This article introduces some new technology applied in the hotel. Nowadays, the hotel will adopt some new technology to attract more and more guest. Like the article said, "technology is just another way hotels are winning group business and marketing a hotel or conference center". The article introduce the Hyatt Hotels adopt the virtual concierge service on guest room TVs that offer a good service for guest and try to appeal to new markets and drive group business. The article also involves the revenue management system that the hotels are investment can help the hotel deal with data effective and increase revenue for properties. The new technology that the hotel applied will not only improve the guest experience but also can increase the revenue of the hotel.
  • TIAN LIU on 06 Mar 13
     
    Further analyses of our data suggest that as industries become more competitive, the effect of IT on profitability increases. IT investments also had a greater effect on profitability in the service sector than in the manufacturing sector. A possible explanation for this finding is that services allow greater IT-enabled customization and professionalization. One key takeaway from our research: All other things being equal, executives should accord higher priority to IT projects that have the potential for revenue growth over those that focus mainly on cost savings.
  • Xueling Wang on 07 Mar 13
     
    Hotels, conference centers and other meeting venues are increasing group business with new technology. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. There are some of these new hot tools for leisure and business travelers. 1. Virtual concierge service on guest room TVs 2. More efficient billing: Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. 3. Virtual business centers: Socialization through technology and food and beverage outlets is increasing revenue for hotel.
  • Jennifer Koren on 24 Oct 13
     
    This article examines the new technology that hotels are investing in. In room concierge, billing ease, on- staff IT team, and virtual business center all make the hotel guests experience more comfortable and easy. Whether traveling for business or pleasure, the new technology is worth investing in for these hotels.
sherylehlers

12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

www.cloudbeds.com/...tel-marketing-and-social-media

social social media social media marketing media marketing technology hospitality hotel

shared by sherylehlers on 13 Jun 23 - No Cached
  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
  • ...30 more annotations...
  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • TikTok
  • Facebook
  • YouTube
  • Instagram
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • 5 most popular social channels in 2023
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
  • sherylehlers on 13 Jun 23
     
    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
ecast038

Top 15 Advantages and Disadvantages of Social Media Marketing - 0 views

www.techprevue.com/ages-of-social-media-marketing

social media marketing advantages disadvantages social social media marketing hospitality travel Tech

shared by ecast038 on 26 Nov 21 - No Cached
  • But just like the two sides of coins, social media also has its two sides; positive and negative. Every marketing strategy to be applied needs proper research and planning to make it effective and worthwhile in social media. Social media marketing has become a core element of success in marketing. It will only prove successful when used properly and efficiently.
  • 1. Reach Your Target Audience Many businesses are using social media as a marketing platform for their business to reach a large number of audiences to increase the demand for the products and expand the range of services.
  • By keeping an eye on the engagement on the posts, customer reviews, and followers, you get a better idea about the customer
  • ...12 more annotations...
  • 2. Directly Connect With Your Audience A direct connection with your audience is possible with the help of social media. You can grow followers of your social media accounts, and finally, you can collect the data about user behavior, their likes, and dislikes, etc
  • It helps to know about your customers so that you can provide them better services.
  • 3. Create Organic Content One of the major advantages of social media is businesses can post organic content without paying a penny. It is very helpful for your company to build connections with people.
  • Build Your Brand
  • When people start knowing your brand, it helps in the creation of brand loyalty and recognition. Social media helps in building brand loyalty, which in turn provokes customers to buy the brand which they are familiar with.
  • 1. Negative Reviews Social media is used as a platform to share the content and experience they have gone through, be it a positive experience or negative experience. If someone is not satisfied with your business, then it gives them a chance to share the negative experience with others, which can definitely become a hindrance in the path of success of your business.
  • 2. Embarrassment Social media is a medium where it takes only a few seconds for your posts to become viral. You should always be careful before posting your content on social media. Check many times before posting it so that you don’t have to face any sort of embarrassment.
  • 3. Time Consuming Campaigns Social media is one of the most exciting and interesting platforms to create and recreate the content, to post photos, videos, and to engage the audience with it. But, the main disadvantage is that creating and running social media campaigns is a time-consuming process.
  • If you don’t spend enough time on this because you lack resources, capital, and people, then definitely, you will end up leading to a problem where your social media marketing campaign will suffer losses.
  • . Results Come Late
  • You have to continuously post new content related to your campaign to achieve success. The result of social media marketing campaigns will take time to determine results. Never expect immediate results, and you have to wait for it patiently for a few weeks or even months to get success.
  • . Need to Stay Engaged and Active It is also one of the disadvantages of social media that you need to stay engaged and active every time you monitor your marketing campaign. Social media is constantly changing, so you need to be up-to-date else you will lack behind.
  • ecast038 on 26 Nov 21
     
    Social media can both positively and negatively affect companies. Companies need to dedicate time and resources into creating content to help build brand recognition and fan loyalty. Content needs to feel organic, to help drive more traffic and brand loyal and awareness. With the many upsides to social media marketing, comes some disadvantages. Posting content allows for negative feedback from consumers. Companies should work on replying back with positive solutions to customers as other potential clients will also see these and reconsider using your brand.
vincentsalazar

Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015 - eMarketer - 0 views

www.emarketer.com/...1012357

technology e marketing

shared by vincentsalazar on 01 Oct 16 - No Cached
  • vincentsalazar on 01 Oct 16
     
    "In Western Europe, we see a similar trend, and social network ad spending per user will remain about half the amount spent in North America throughout our forecast. By contrast, Asia-Pacific social networkers will command only $8.04 each from advertisers trying to reach them this year, and that figure will increase to just $10.54 by 2017. In that region, user bases are still growing significantly while spending still lags. Social Network Ad Spending per Social Network User Worldwide, by Region, 2013-2017 The US and China will be the leading individual countries in social network ad spending for the foreseeable future, collectively commanding more than half the worldwide market throughout our forecast period. This year, advertisers in the US will spend $9.59 billion on social ads, up 31.0% from 2014 and more than double the amount they spent in 2013. By the end of our forecast period, social network advertising in the US will total $14.40 billion-just shy of 20% of all digital ad spending countrywide. In China, ad spending on social networks will reach $3.41 billion this year and is expected to increase to $6.11 billion in 2017, or 12.5% of all digital ad dollars in the country. At a company level, unsurprisingly, Facebook is dominating the paid social advertising landscape globally. eMarketer estimates that in 2015, the company will make $15.50 billion in ad revenues, or 65.5% of all social network ad spending worldwide. That portion is up from 2014, when Facebook owned 64.5% of the social ad market. Twitter is also gaining share, expected to take 8.8% of global social network ad spending, or $2.09 billion, up from 7.1% share in 2014. LinkedIn, the other major US-based social ad seller for which eMarketer forecasts ad revenues, will make $900 million in advertising this year, but its share of global social ad spend will dip to 3.8%, down from 4.2% last year." This article states the increase in e-marketing expenses companies are willing to pay in order for th
lvela051

Digital Marketing Strategies for the Hospitality Industry in Hyderabad - Digital Market... - 11 views

www.emblixsolutions.com/...pitality-industry-in-hyderabad

technology Hospitality marketing digital

shared by lvela051 on 27 Jul 18 - No Cached
  • It has also been observed that those who embraced digitalization are enjoying profits now.
    • lvela051
      lvela051 on 27 Jul 18
       
      The biggest on going trend.
  • Today, if you are in the hospitality industry, there is no way out but embrace the digitalization that has become a part of it.
  • Trend #1: Video marketing
  • ...21 more annotations...
  • ranslate into longer visits to the websites, lower bounce rates, and better conversation and engagement.
  • Trend #2: Social marketing
  • important to promote social marketing to get the company’s reputation up.
    • lvela051
      lvela051 on 27 Jul 18
       
      creates brand loyalty.
  • Trend #3: Social Media Marketing
  • immense potential to reveal characteristics about demographic buying behavior and also helps to segment your customers.
  • social media platforms such as Facebook, Tumbler, LinkedIn, and Twitter for research.
    • lvela051
      lvela051 on 27 Jul 18
       
      Biggest platforms to advertise.
  • Trend #4: Wearable Technology
  • latest marketing strategy for the hospitality industry.
  • Disney magic band can be used as the key for the hotel rooms, in place of tickets and probably to plan their entire Disney holidays.
    • lvela051
      lvela051 on 27 Jul 18
       
      I have tried this and its very convenient.
    • lvela051
      lvela051 on 27 Jul 18
       
      Creating reports help to target audience and other aspects of the business.
  • Trend #5: Data Analytics
  • 60 percent on data analytics
  • analysed deeply to reveal customer behavior.
  • better services and stunning performances.
  • Trend #6: Mobile Marketing
  • A majority of the world’s population is constantly browsing on their mobile phones.
    • lvela051
      lvela051 on 27 Jul 18
       
      Smart phones and laptops are constantly marketing.
    • lvela051
      lvela051 on 27 Jul 18
       
      Standards that can affect and change based on success of the e-marketing.
  • Diversity
  • Safety and Security
  • Legal Issues
  • Demographics
  • lvela051 on 27 Jul 18
     
    The article is highlighting the digital marketing trends in the Hospitality Industry today. Since technology has such a strong presence, in the world we live in, e marketing such as social media, video and social marketing are becoming more important in building brand loyalty. The 6 trends mentioned in the article, are stating how these types of marketing skills have the ability to reach a broader audience and also helps to provide real-time data on how the company is performing. The use of this marketing strategy is creating higher profits and increasing the standards within the hospitality industry. Hoteliers have a bigger focus on legal issues, safety and security, diversity and demographics and the value that such technology brings or adds to the business. A great example used within the article is the use of social media, i think this is the most effective and cost effective tactic. It doesn't take much to have the marketing department create a social media platform(s) and try to advertise via e-flyer, e-menus and even videos that help to increase sales. The use of e-marketing allows a company to reach a bigger audience then just locally. There are plenty of shops that start off small but gain massive success with advertising online. Best example would be Salty Donuts, main source of advertising being social media.
sbarr011

6 reasons why digital marketing is essential for restaurants - Different Perspective - 0 views

dppad.com/aurants-need-digital-marketing

#emarketing #restaurantemarketing #digitalmarketing ##hoteltechnology

shared by sbarr011 on 22 Jul 18 - No Cached
  • It’s time to take advantage of the immediacy, huge reach and visual appeal of digital media. Watch your audience grow, your reservation rates soar, and the positive reviews flood in when you invest in digital marketing for your restaurant.
  • By claiming your business listing on Yelp and Google and establishing a Facebook Page for your restaurant, you can monitor reviews and publicly (or privately) respond to customer complaints and queries.
  • Does your restaurant regularly offer promotions? Do you often have featured menu specials? Use your digital marketing to spread the word! Your website and social media are great avenues to promote them, which will help to build your audience and encourage repeat business.
  • ...7 more annotations...
  • There’s nothing more frustrating than out of date information online. Use digital marketing to give your customers the information they need: use your website, business listings and social media channels to share your location, opening hours, menu and contact details.
  • Use your social media platforms to share delicious, enticing visuals and fresh, interesting content — try sharing recipes, behind the scenes photos, and limited-time menu items.
  • More than half of social media users in the U.S. agree that social media is the best way for consumers to communicate with companies [2].
  • Digital marketing helps you to share your story with your customers online. Before you begin, make sure you have developed your restaurant’s brand identity.
  • good digital marketing strategy for restaurants should include a website, email marketing and social media.
  • Digital marketing is the promotion of products and services using any kind of digital medium.
  • 75% of smartphone users access restaurant information on the go [1], so having an online presence is essential for your business. The decision of where to eat is most influenced by location, price, and the number of good reviews. So where do you start with promoting your restaurant? Digital marketing may be the answer
  • sbarr011 on 22 Jul 18
     
    E-Marketing/ digital marketing help businesses in the hospitality and tourism industry grow and succeed. This article focuses on the importance of e-marketing/digital marketing for the restaurant industry. The article mentions that over 70% of smartphone users access restaurant information on their phone, therefore promoting the restaurant online through a website, social media or e-mail marketing can help drive business. The first way digital marketing can help restaurants would be to develop the brand's story and identity. Secondly, having the restaurant be active and engaging on social media will help build customer loyalty and interaction. Another advantage to digital marketing is sharing menu items, pictures of the restaurants and showing guests having fun online develops visual content and can entice and attract customers. Another point made in the article was to keep the restaurant information such as hours, promotions and restaurant contact info up to date. Incorrect information can lead to customer frustration and loss of business and profit. Another benefit of e-marketing is the ability to offer incentives to the customers and bring them in the door. It is especially important to reward loyal customers. Another benefit listed is to review and interact with customers on platforms such as Yelp and Facebook. All in all, digital marketing is beneficial for business growth not only restaurants, but any business in the hospitality and tourism sector.
anonymous

Emarketing vs. Digital Marketing: What's the Difference? - 0 views

www.disruptiveadvertising.com/...marketing-vs-digital-marketing

technology hospitality marketing

shared by anonymous on 12 Nov 19 - No Cached
  • Online marketing and internet marketing are similar enough, but digital marketing and emarketing are two really different sectors of marketing.
  • Internet marketing is the practice of using the internet to connect with new customers.
    • anonymous
      anonymous on 12 Nov 19
       
      Internet Marketing This is anything you can search on the internet and leads you to a website promoting a product, an event, etc.
  • Digital marketing is perhaps the most all-encompassing term of the three. It includes both internet marketing and emarketing.
    • anonymous
      anonymous on 12 Nov 19
       
      Digital Marketing Is like a mixture of both Internet Marketing and E-Marketing.
  • ...7 more annotations...
  • In addition to including the internet marketing strategies of SEO and PPC, it’s also focused on more on relationship building with customers.
    • anonymous
      anonymous on 12 Nov 19
       
      E-marketing Is not only online or something you can search for, it also includes more personal contact with their customers.
  • email marketing, gaining online reviews, referral programs and social media marketing
  • Internet marketing focuses almost exclusively on how to capture and direct online traffic in order to better drive sales.
  • Some aspects of digital marketing are extremely modern and forward-thinking, like push notifications.
  • If you’re talking to a friend about how you want to run an email campaign and use the term “online marketing” instead of “emarketing,”
  • “Internet marketer” is a term that can be restrictive if you’re looking for a more all-encompassing agency.
  • Emarketing, digital marketing, and internet marketing all share some overlap, but each also use slightly different approaches. Emarketing is much more relationship-oriented than internet marketing, which focuses exclusively on directing site traffic for maximum potential profit. Meanwhile, digital marketing has the widest scope with a lot of tactics, platforms and mediums falling under its large umbrella.
    • anonymous
      anonymous on 12 Nov 19
       
      Although very similar terms, they don't exactly mean or refer to the same thing. They have slight different meanings and qualities.
  • anonymous on 12 Nov 19
     
    The articles addresses the differences between Internet Marketing, E-Marketing and Digital Marketing.
Xue Yan

Why Internet Marketing Is So Important for Hotel Businesses? - 0 views

ezinearticles.com/?Why-Internet-Marketing-Is-So-Important-for-Hotel-Businesses?&id=7366900

shared by Xue Yan on 09 Nov 12 - No Cached
  • the Internet has changed the very way communication and marketing is perceived
  • Internet marketing is an umbrella term to classify a range of practices, that may involve Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay Per Click (PPC) campaigns, Content Marketing, E-mailers, Article and Blog distribution with a backlink to your hotel website, Online Booking Engines, OTA management, website analytics and campaign tracking, and many more.
  • Internet marketing also have some special benefits for hotel properties
  • ...2 more annotations...
    • TIANJIAN ZHANG
      TIANJIAN ZHANG on 10 Nov 12
       
      Internet marketing is a very important component of overall hotel business, and hoteliers can ignore it only at their own peril. An effective online hotel marketing strategy involves piling up of vast mental and material resources, and channeling them where it matters most i.e. to the right audiences. As hoteliers are trained into different enterprises, most of them have neither the time or the skills required for online marketing, and the majority of them outsource this work to companies specializing in online marketing.
  • A successful internet marketing campaign is one, that can strike a perfect balance between all these various practices associated with E-marketing.
  • Long Jin on 09 Nov 12
     
    This article introduces the reason that the hotel needs develop its e-marketing. The author pointed that a successful internet marketing campaign is one that can strike a perfect balance between all these various practices associated with E-marketing. Here are the key reasons why it is important for the hotel. Firstly, advertising on the internet is much cheaper than advertising on TV, radio, or even newspaper. Secondly, e-marketing make it easier to find hotel's target audience. Thirdly, the success and failure of any marketing campaign on the internet can be tracked and analyzed very easily by using Google analytics, and various other means. Through internet marketing brands can establish a regular committed community of their fans and followers, and engage with them in a two way communication. A carefully, and strategically designed hotel website can provide its prospective clients a lot information. In addition, as most of the prospective travelers use the internet to gather information about their destinations, and hotels, hotel properties can ignore internet marketing only at their own peril. Also, the hotel can make use of Internet to show its property to the guests. A good designed web page can attract more customers for the hotel.
  • Xue Yan on 18 Nov 12
     
    The article demonstrates the reasons that Internet marketing is important in recent days. To begin with, the author provides several ways of Internet marketing, such as SEO, SMO, PPC and so on. In order to see the effectiveness of each Internet marketing method, marketing campaign is one good choice. The author then tells us how the Internet marketing is superior among traditional media. The Internet marketing is cheaper, easy to target audiences, easy to track data and it also can establish a regular committed community, which attracts lcustomers. Moreover, Internet marketing benefits the hotel properties. For example, the hotel website can help customers better know the hotel. So we see that Internet marketing is crucial to hotels.
  • Gaby Belardo on 19 Nov 12
     
    Internet market is super important in the hospitality world. It helps customers answer questions such as charges, tariffs, location, and etc. and they are able to get answers they need fast, and from a reliable source. Another great use for internet marketing is the ability to draw in customers by showing what their property has to offer through pictures and videos.
sherylehlers

Hospitality Marketing: The Complete Guide in 2023 [Updated] - 0 views

peertopeermarketing.co/hospitality-marketing

marketing hospitality tech

shared by sherylehlers on 06 Jun 23 - No Cached
  • Hospitality marketing is the process of promoting your hospitality business with the intent of drawing in more customers
  • Hotels, motels, restaurants, resorts, and theme parks need customer loyalty and social proof to be successful. In addition, with the drop in market size between 2019-2022, you’ll need to work even harder to be profitable in the hospitality industry. Therefore hospitality marketing is vital.
  • hatbots can be used to add an extra layer of interaction between you and your customers, helping them to make a booking or reservation and answering their questions
  • ...15 more annotations...
  • Augmented reality
  • User-generated content is content created by online users that they then share and can take the form of endorsements, comments, forums, blog entries, social publishing, etc.
  • voice activation among the younger generation of Web users represents a significant opportunity for the hospitality industry.
  • influencer marketing, a digital take on traditional word-of-mouth advertising, assists hotels in building their brands and attracting direct bookings.
  • One way to get strong returns and a steady stream of repeat customers is to collect analytics from online customer testimonials on review websites. This will give you a lot of information about your customers’ preferences, ideas for how to improve your business, and signs of future sales.
  • Personalized marketing allows businesses to send tailored content to their target clients by utilizing automated technologies and data collection
  • computer technology, alters a person’s perception of their immediate surroundings.
  • Hospitality companies in the travel industry can use video marketing to interact with their target market by posting videos on Facebook Live, Instagram, Snapchat, Discord, Reddit, and YouTube.
  • Content marketing aims to draw in customers by providing them with useful, almost always free, resources to provide them with value and sway their decision-making in your favor.
  • Remarketing, a powerful marketing strategy, includes targeting potential customers who have previously visited your website or expressed interest in your services.
  • Video marketing has evolved into an important component of many advertising campaigns
  • you can showcase many incredible experiences through video.
  • Marriott was able to demonstrate what guests could expect from their hotel stays while also highlighting the distinctive aspects of its brand personality
  • content doesn’t have to be text-based to be effective. As such, podcasts have grown in popularity in recent years, particularly among consumers who do not have the time to watch a video or read an article.
  • hospitality marketing is a very challenging thing to get right, and it can be time-consuming
  • sherylehlers on 06 Jun 23
     
    Hospitality Marketing is a vital part of promoting your hotel, restaurant, theme park, resort, etc. To continue to gain more customers or keep the ones you currently have you will need to consider implementing some of these marketing strategies. There are six hospitality marketing strategies outlined in this article so look and see which one is right for your business. They include experiential marketing, personalization marketing, influencer marketing, video marketing, content marketing, and remarketing.
yimengliu

Why Social Media Marketing Is Important For Any Business - 0 views

www.contentfac.com/ing-should-top-your-to-do-list

social media media

shared by yimengliu on 16 Nov 17 - No Cached
  • Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
  • Social Media Is THE BEST Tool to Connect with (and Learn from!) Consumers & Industry Leaders
  • The Importance of Social Media Marketing for Brand Image
  • ...1 more annotation...
  • The Right Social Media Marketing Strategy Can Help You Slay the Competition
  • yimengliu on 16 Nov 17
     
    16 Reasons Why Your Business NEEDS Social Media Marketing
  • yimengliu on 16 Nov 17
     
    This article is described reasons that business need social media marketing. Currently, social media influence of the enterprise's finance and reputations. Most of the company would like to choose social media as of Advertising used, which can help the company save the expense and attract more customers. For every business, the most expensive cost is advertisement. The fast and easy way to introduce the business is using the advertisement. Social media may improve the marketing abilities at a lower cost than the traditional advertising. Furthermore, the importance of social media marketing is brand image.
tjcamino

IT class | Diigo - 0 views

www.diigo.com/...IT%20class

emarketing hospitality hotel search advertising

shared by tjcamino on 14 Feb 20 - No Cached
  • tjcamino on 14 Feb 20
     
    E-Marketing in the hospitality industry I found this article very informative and helpful. E-marketing could also be called Internet marketing, web marketing, online marketing and even digital marketing. In the hospitality industry, these marketing strategies are growing at a dramatic pace. Because this is making such a significantly impact behaviors by driving more revenues. The article explains the five main sections of e-marketing. 1) Search Engines Marketing * This is the largest majority of internet surfing allowing the hotel to drive targeted traffic to the company's website. 2) Sponsored Search * This type of marketing, is sponsored search corresponds to search ads through a bidding process on keywords. 3) Social Media Marketing * This allow companies to use websites like Facebook, Twitter, and YouTube allowing to take advantage of spreading any information or updates posted repeatedly whenever they want. It also targets a wide audience. In other words, it's the new word of mouth. 4) Mobil Advertising * This is one of the fastest growing e-marketing advertising. With almost everyone nowadays carrying a smart phone, this type of advertising could be critical to bring in new business for the hotel. 5) Email Advertising. * This is the most powerful e-marketing tool for hoteliers to use. It gives you direct revenue opportunities for past, present and future guests. Nowadays, online marketing is the most powerful advertising methods. All companies in the Tourism and Hospitality industry are competing to lead the online marketing techniques to order to shift the market to increase their online traffic and generate more revenues.
bdolman

3 Reasons Why Hotel Email Marketing is Essential - 0 views

hotelmanager-blog.trivago.com/efits-of-hotel-email-marketing

shared by bdolman on 08 Apr 18 - No Cached
  • Generating an estimated £30 for every £1 spent and conversion rates three times higher than social media, email marketing is the channel that delivers the highest ROI—whatever industry you’re in.
  • Email marketing offers you the unique opportunity to personalise your guest service and extend your brand through one-to-one marketing campaigns. Effective hotel email marketing starts the minute a guest has booked and nurtures your relationship with them long after their stay. It’s a chance for you to build rapport with your guests—which translates into positive reviews and repeat customers.
  • You can start with the pre-arrival email. Ask guests to follow you and give you a “Like” on Facebook in exchange for a special offer from your hotel. It’s a simple and cost-effective way to use email marketing to grow your hotel’s audience online. And not only does your social media reach now include this person and their followers, you’ve also given your guest another reason to look forward to their stay.
  • ...5 more annotations...
  • Every email you send is an opportunity to promote your social media channels and encourage guests to interact with them
  • Pre-arrival emails also present another opportunity: to increase your incremental revenue through upselling and cross-selling.
  • An estimated 77% of consumers prefer to receive marketing messages through email campaigns. So there’s your chance to collect valuable feedback for your hotel—with post-stay email marketing.
  • Sending emails to your customers after they’ve checked out does more than help you discover what they thought about their experience. These emails are also a chance for you to thank your guests for staying with you and invite them to subscribe to your loyalty programs. They’re a chance for you to build on the guest-hotelier rapport you established with your pre-arrival email. And when guests subscribe to your mailing list, you can reach out to them in the future with special deals and exclusive offers.
  • If guests enjoyed their stay, you can also use this email to remind them about your social media channels and encourage them to share their experience online. If, on the other hand, they had a bad stay, sending them an email opens the door for you to mend the relationship and offer a win-back incentive. Both types of exchanges create loyal guests, which can lead to repeat business and referrals.
  • galca008 on 08 Apr 18
     
    This blog post talks about how you can effectively reach your customer base through the use of email marketing, pre and post arrival. One of the benefits is being able to build guest rapport by creating a relationship through this channel. Sending them a few offers prior to arrival or a unique message to follow your twitter page creates this positive relationship and vibe about your brand. This leads to getting a farther reach on your online presence via social media and what not. This is a cost effective marketing channel that leads to more followers, more likes, and more brand awareness. Lastly, you can discover great guest feedback by sending post stay e-mail marketing. It has been reported that the majority prefer to receive a guest feedback e-mail rather than being stopped while they are checking out. This also opens the doors to opportunities, by keeping the relationship, creating customer loyalty, and reaching them through email marketing for special deals. The use of email marketing is one of the most cost effective and leads to the greatest ROI. It creates customer loyalty and leads to repeat business.
  • bdolman on 09 Apr 18
     
    The article titled "3 Reasons Why Email Marketing is Essential for your Hotel" provides interesting points in terms of the impact of email marketing. Building guest rapport, specifically a personalized point of contact, is crucial for the guest to feel that there is a connection, and in turn will become loyal. According to the article, "Effective hotel email marketing starts the minute a guest has booked and nurtures your relationship with them long after their stay. It's a chance for you to build rapport with your guests-which translates into positive reviews and repeat customers". Therefore, how can hotels create a positive guest experience and environment? Email marketing, when used efficiently, such as through pre-arrival emails, will allow guests to feel appreciated and taken care of. In addition to this, email marketing is an excellent opportunity to extend the brand's online presence and receive guest feedback. Thus, email marketing should not be seen only as communication from the hotel to the guest, but a great start to a conversation.
Hanlu Hu

E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

www.themoscowtimes.com/...449373.html

technology

shared by Hanlu Hu on 30 May 12 - No Cached
  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
  • ...9 more annotations...
  • Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
  • Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
  • We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
    • yan xie
      yan xie on 03 Jun 12
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
    • yan xie
      yan xie on 03 Jun 12
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
    • yan xie
      yan xie on 03 Jun 12
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the first to capitalize on new technologies
  • Gerardo Collado on 30 May 12
     
    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
  • ...7 more comments...
  • Avril Emmanuel on 01 Jun 12
     
    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
  • yan xie on 03 Jun 12
     
    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
  • xiyu wang on 16 Sep 12
     
    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
  • Gaby Belardo on 16 Sep 12
     
    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
  • Xiameng Zheng on 30 Jan 13
     
    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
  • Marcos Oliveira on 31 Jan 13
     
    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
  • Ling Xiang on 31 Jan 13
     
    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
  • Panpan Xie on 31 Jan 13
     
    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
  • Hanlu Hu on 02 Feb 13
     
        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
Ruoxi Wang

Hospitality Biz India :: Importance of e-marketing - Sudhanshu Kumar Singh, Group Gener... - 0 views

www.hospitalitybizindia.com/detailNews.aspx

hospitality e-marketing

shared by Ruoxi Wang on 14 Nov 13 - No Cached
  • E-Marketing, also called Online Marketing, Internet marketing, I-marketing, web marketing, etc., plays an important role in maintaining hotel revenue as well as occupancy. Several aspects like Search Engine Optimisation (SEO), Social Media Optimisation (SMO), Search Engine Marketing (SEM), Email Marketing , Portal Marketing, Mobile App, Mobile Website, Website Maintenance, Future E-Marketing v/s Offline Marketing have been touched upon in this article in order to give an insight into the strategic importance and role E-marketing can play.  
  • Future of Online Marketing v/s Offline MarketingGrowth of online marketing was low in the initial years due to inhibitions, but it is now growing with extraordinary pace as the confidence of Indian buyers is increasing gradually. Seeing the current behaviour of Indian buyers, online experts estimated that the trend of online marketing will become a basic phenomenon among buyers in coming years. The present and future e-marketers are keeping their eyes on the Indian market trends and studying the consumer behaviour for creating best and attractive deals potential clients.
  • Portal Marketing: Another form of online revenue sharing consists in people working together and registering online in a way similar to that of a corporation and sharing the proceeds. A third form of revenue sharing on the Internet consists of enticing Internet users to sign up and create content by offering a share of advertising revenue.
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  • Mobile App: It is mobile application software designed to run on smartphones, tablet computers and other mobile devices. It is usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and Blackberry App World. Some apps are free, while others must be purchased.
  • Mobile Website: It helps access the world wide web, i.e. the use of browser-based Internet services, from a hand held mobile device, such as a smartphone, a feature phone or a tablet computer, connected to a mobile network or other wireless network.
  • Website Monitoring: This is often used by businesses to ensure that their sites are live and responding. Website monitoring companies that offer website performance monitoring allow businesses to simulate the actions of thousands of visitors to a website and observe how it responds. They also simulate visitors across multiple geographies and servers Internet connections, some monitoring companies can test and display performance data globally in a single view. Performance monitoring tools send out alerts when pages or parts of a website malfunction, which allows the webmaster to correct issues faster.
  • Channel Manager: It helps hoteliers practise a sophisticated pricing strategy with relative ease. It will ensure appropriate responses to the changing market conditions and improve revenue through early identification of sales and promotional needs. In simple words, you will be able to sell rooms to the right guests at the right time at a right price. This will significantly increase the revenue generation capability of a hotel and increase efficiency. Stop overbooking with automatic update rates and inventory across all your multiple channels/travel websites.
  • Ruoxi Wang on 14 Nov 13
     
    This article introduced the importance of e-marketing in today's internet time and in the future. This kind of marketing is growing rapidly. Including the use of portal marketing, mobile app, mobile websites, and so on. The author was from India. He said online marketing will grow dynamically in India, especially in hospitality industry. I think it's not only for India, for the developed countries, a media plan for any service industry product has online e-marketing as the first channel to reach the target audience.
mrive258

2016 Digital Marketing Trends to Implement into Your Hotel Marketing Strategy - E-Marke... - 0 views

www.e-marketingassociates.com/-your-hotel-marketing-strategy

shared by mrive258 on 20 Jun 16 - No Cached
  • The success of your search engine optimization efforts is heavily dependent on your hotel’s activity on social media. Google tends to favor social media accounts that frequently post and interact on different channels.
  • In 2016, we can expect more hotels using social media advertising to receive more engagement and interaction. Therefore, be sure your hotel is allotting a marketing budget for social media advertising.
  • It is important that in 2016 more than ever before, your hotel integrates a mobile strategy which must include a responsive website and a mobile compatible booking engine.
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  • Videos again will continue to dominate in 2016 especially YouTube
  • ahand019 on 20 Jun 16
     
    This article talks about some of the key digital marketing trends that hotels should implement in order to stay relevant. OTAs continue to dominate the market offering competitive pricing. Hotels need to ensure rate parity is in play and that they are setting themselves apart from the OTAs. Social search optimization and social media marketing are becoming more important in today's society. Hotels need to ensure their posts are social search optimized in order to have better placement in Google searches. They can also choose to advertise through social media platforms. This article also states that mobile optimization is more than just a trend. Travelers are increasingly using their mobile devices to play trips including booking hotels. Hotels need to make sure their websites are optimized so guests can easily make reservations. This article also recommends that hotels feature special offers for those guests who book using a mobile device. This is key for setting themselves apart from OTAs. Video marketing is the final trend discussed in this article. Creating videos is a great way to stay relevant and also connect with guests. Having videos on your website also helps your social search optimization because guests will typically spend more time on the site, which ultimately improves your ratings.
  • mrive258 on 29 Sep 16
     
    In 2016, hospitality marketing MUST include e-marketing in order to stay relevant. E-marketing methods should take into account social media marketing, as well as mobile compatibility and videography to increase traffic to your sites.
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