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sbarr011

6 reasons why digital marketing is essential for restaurants - Different Perspective - 0 views

dppad.com/aurants-need-digital-marketing

#emarketing #restaurantemarketing #digitalmarketing ##hoteltechnology

shared by sbarr011 on 22 Jul 18 - No Cached
  • It’s time to take advantage of the immediacy, huge reach and visual appeal of digital media. Watch your audience grow, your reservation rates soar, and the positive reviews flood in when you invest in digital marketing for your restaurant.
  • By claiming your business listing on Yelp and Google and establishing a Facebook Page for your restaurant, you can monitor reviews and publicly (or privately) respond to customer complaints and queries.
  • Does your restaurant regularly offer promotions? Do you often have featured menu specials? Use your digital marketing to spread the word! Your website and social media are great avenues to promote them, which will help to build your audience and encourage repeat business.
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  • There’s nothing more frustrating than out of date information online. Use digital marketing to give your customers the information they need: use your website, business listings and social media channels to share your location, opening hours, menu and contact details.
  • Use your social media platforms to share delicious, enticing visuals and fresh, interesting content — try sharing recipes, behind the scenes photos, and limited-time menu items.
  • More than half of social media users in the U.S. agree that social media is the best way for consumers to communicate with companies [2].
  • Digital marketing helps you to share your story with your customers online. Before you begin, make sure you have developed your restaurant’s brand identity.
  • good digital marketing strategy for restaurants should include a website, email marketing and social media.
  • Digital marketing is the promotion of products and services using any kind of digital medium.
  • 75% of smartphone users access restaurant information on the go [1], so having an online presence is essential for your business. The decision of where to eat is most influenced by location, price, and the number of good reviews. So where do you start with promoting your restaurant? Digital marketing may be the answer
  • sbarr011 on 22 Jul 18
     
    E-Marketing/ digital marketing help businesses in the hospitality and tourism industry grow and succeed. This article focuses on the importance of e-marketing/digital marketing for the restaurant industry. The article mentions that over 70% of smartphone users access restaurant information on their phone, therefore promoting the restaurant online through a website, social media or e-mail marketing can help drive business. The first way digital marketing can help restaurants would be to develop the brand's story and identity. Secondly, having the restaurant be active and engaging on social media will help build customer loyalty and interaction. Another advantage to digital marketing is sharing menu items, pictures of the restaurants and showing guests having fun online develops visual content and can entice and attract customers. Another point made in the article was to keep the restaurant information such as hours, promotions and restaurant contact info up to date. Incorrect information can lead to customer frustration and loss of business and profit. Another benefit of e-marketing is the ability to offer incentives to the customers and bring them in the door. It is especially important to reward loyal customers. Another benefit listed is to review and interact with customers on platforms such as Yelp and Facebook. All in all, digital marketing is beneficial for business growth not only restaurants, but any business in the hospitality and tourism sector.
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