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This article is about technology trends in the event industry. It talks about what event planners are doing to implement more technology in their events; it gives examples such as audience using smartphones to interact during the meeting, events, conference, etc. Now event planners use technology to collect information in real time, which helps them to adjust their event at the moment, this is a very smart strategy.

This article contains information about the expected event trends this year that will possibly increase ROI. The list of expected trends all surrounded the technological advancements that are enhancing event planning. The advancements include the increased use of smartphones to conduct business. This technological increase will also reduce company costs. It is also expected to improve company value. I agree with technology improving company value. Technology is advancing majorly throughout the world. It is also making it easier for companies and consumers to interact. Smartphones, alone, are very popular in today's economy and are a great example of technological advancement. Being that people already use their smartphones to check emails, save event dates and contact other people (whether over the phone or by video), conducting business will be somewhat simple to adapt to. Increasing company technology to reduce costs is a good move. However, the companies should keep in mind that losing one cost will only open the door for another one. When dealing with technology, there are always risks (usually malfunction risks). So, companies should keep in mind that there is a possibility that expenses will incur for the technological maintenance that will be needed to keep the technology operating.

The Great Recession has been come to end point; therefore, expected corporate and event spend will begin to rise from 9 to 20 percents in next two years. The author has scooped out 5 major trends that will rapidly increase Return on Investment (ROI) for 2013 and future. 1. Smart Events will take center stage: in 2011, 205 million people attended 1.8 million events cost more than $263 billion in direct spending in the U.S alone. But only 25 percent of organizations see its effective, in 2013 organizations will choose smart event technology to help them operate more effectively 2. Automation will help event planners reduce expenses: Strategic meeting management ( SMM) technology can help event planners adapt to new methods to identify event-related functions and reduce costs. 3. Planners will achieve greater efficiency through solution consolidation: In the future, organizers will lay out their workloads by choosing consolidated solution, saving time and freeing up event planners to focus on making event better and well organized. 4. Event  organizers will engage audiences with smartphones: New all-in one apps will help organizer to provide all the information needed for attendee about the event. 5. Meeting planners will leverage technology to gather in-dept attendee information: focusing on the need of attendee is a crucial part of event planner, to be able to get requirement of attendee in real time will help organizer to adjust their plan, strategies on the fly and increase ROI. Increasing the need for events in 2013 and future requires event planner to be able to get familiarize with new event trend and technology to minimize the cost and maximize the ROI for an organization.

Consumers behaviors have changed due to Covid-19. They demand more sanitary practices on places. One of the things of the 'new normal' lifestile is e-menus. The Interactive Firm has launched MyMenusOnline which is a touchless digital restaurant menu. With MyMenusOnline consumers simply scan with their phones a QR Code to view the restaurant's menu. Besides the digital menu presented by the professor in the discussion, this could be the future of menus in restaurants.

By 2026, the investment in cybersecurity will increase to $270 billion globally. After the COVID-19 pandemic companies will need to reevaluate their cybersecurity systems to adapt to telecommuting as many companies will have some of their employees working from home. Biometric security such as a fingerprint or iris scan will become more common as the typical password will no longer be as secure as it once was.

Going green is one of the hottest trends in the hospitality industry, but why? General speaking, there are two reasons: Benefit hospitality industry. Through increased efficiency, hospitality facilities can reduce costs, achieve environmental results, gain recognition, win new business, and be more attractive to employees. Protect the environment. Help to conserve natural resources by preventing pollution in regions with a large concentration of hospitality facilities and high resource use. To be specific, there are below several benefits: 1. Cost savings. Going green can maximize energy efficiency and reduce waste. A hotel can reduce its energy consumption by 20-40%. Substantial cost savings can makes hotel more profitable. 2. Competitive advantage. Over time, green practices will be more treasured in the hospitality industry, particularly as the continually rise of non-renewable energy cost. Green programs can also provide a competitive advantage by being recognized for green efforts. 3. Employee retention Environmental programs have proved to be an effective ways of generating enthusiasm and motivating staff to work as a team to achieve a common purpose. The high level of staff enthusiasm and motivation reduces employee turnover rate, in this way, business could save money in training of new staff. 4. Customer loyalty Business which has green practices makes customers feel responsible and reliable. Customer loyalty will increase once they have experienced hotels which have show their environmental commitment. 5. Regulatory compliance Being aware of green and take green practice will avoid potentially higher future costs which may be associated with compliance. 6. Risk management Going green helps companies reduce their environmental risk and potential liabilities. It also can secure investment and reduce their financial and reputational market exposure

7.Cause it's the right thing to do! Business should pay more attention on protecting environment as business growth. Going green is a reflection of business take social responsibility. Larger businesses have been criticized as being the main culprit in releasing excess greenhouse emissions, climate change, environmental devastation, and unfair treatment of employees. The planet is unique, so lager businesses need to increase focus on protect environment.

Going green is definetely a smart move for the above reasons, but it is also a good idea because it is trendy. People want to stay in forward thinking hotels and feel like they are on the edge of technology. Green hotels will get more attention and ultimately more business simply because it is popular. Investors want to put their money towards the wave of the future. As an Oregonian (tree loving hippies, wink) I embrace the attention being given to a greener way of doing business. It is really the best move for all of us, business and society as a whole.

This article was able to summarize all the different event registration softwares that are available currently and their pros and cons. It gives you a good idea on what software you would prefer for your company depending on what they have to offer.

This crisis will not just end and the industry needs to stay on top of this situation by making new standards. In the article it explains how you can use your systems to communicate with guests the cleanliness procedures of your establishment. You can use your CRM's or service optimizers to communicate thoughtful in- room offerings for a safe and meaningful hands-off experience. 

This article is about how restaurants can use new and creative ways to minimize the impact of COVID-19. Specifically it gives some great ideas and context around cleanliness, flexibility in reservation policies, identifying cost saving opportunities, and unique ways of driving revenue.

I chose this article because my paper will be on POS systems in restaurants and this article outlines a bit about Cloud-Based POS systems. It explains how the data storage works remotely through the vendors servers. It also outlines a list of reasons why Cloud-Based storage could potentially be more secure than local storage. I think that if I were opening a restaurant I would definitely use a cloud-based SAAS POS.

This article discusses the 4 advantages of using facial recognition technology in the hospitality industry. These are security and access improvement, customer service improvement, payment authorization, and collecting data. This article also talks about the disadvantage which is the privacy concern from the customers. As technology advances, and consumers are more accustomed to using facial recognition technology in their daily lives such as Apple Face ID login and payments, and facial recognition social media apps, I believe that it is a matter of time until facial recognition technology becomes a norm in the hotel industry.

This article from "Revfine" details the innovation and implementation of facial recognition into operations within the Hospitality industry. The article not only talks about how it is used to optimize the check-in and check-out process but also how it can be used for security purposes and payment authorization. This article also presented an interesting issue in terms of privacy as hotels also use facial recognition for data collection.

While Covid-19 has caused some major challenges to the hospitality industry, the industry is particulairy known for changing and adapting to an ever evolving world around it. Covid created a big push for hotels and large properties to begin to assess their technology stratagies moving forward and the industry is expected to continue to see a large push for new advances in technology that not only will help to create more sustainable properties but an overall better and more enjoyable guest experience. While this does potentially create an overall more enjoyable guest experience, the upfront capital expenditures for properties could cause potential impacts to the bottom line as well as disrupt the guest experience during renovation times.