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Hanlu Hu

E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

www.themoscowtimes.com/...449373.html

technology

shared by Hanlu Hu on 30 May 12 - No Cached
  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
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  • Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
  • Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
  • We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
    • yan xie
      yan xie on 03 Jun 12
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
    • yan xie
      yan xie on 03 Jun 12
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
    • yan xie
      yan xie on 03 Jun 12
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the first to capitalize on new technologies
  • Gerardo Collado on 30 May 12
     
    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
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  • Avril Emmanuel on 01 Jun 12
     
    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
  • yan xie on 03 Jun 12
     
    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
  • xiyu wang on 16 Sep 12
     
    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
  • Gaby Belardo on 16 Sep 12
     
    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
  • Xiameng Zheng on 30 Jan 13
     
    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
  • Marcos Oliveira on 31 Jan 13
     
    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
  • Ling Xiang on 31 Jan 13
     
    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
  • Panpan Xie on 31 Jan 13
     
    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
  • Hanlu Hu on 02 Feb 13
     
        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
ryanrodgers2014

E-marketing in the hospitality industry - Digital Doughnut - 1 views

www.digitaldoughnut.com/...ng-in-the-hospitality-industry

shared by ryanrodgers2014 on 07 Nov 16 - No Cached
  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
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  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
      ryanrodgers2014 on 05 Oct 20
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
  • amichellemagluta on 07 Nov 16
     
    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
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  • anonymous on 12 Nov 16
     
    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  • iancochran on 09 Apr 17
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  • mtorres619 on 10 Apr 17
     
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  • agarc521 on 04 Oct 17
     
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  • Rachel Rodriguez on 19 Nov 17
     
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  • Rachel Rodriguez on 19 Nov 17
     
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  • bdolman on 09 Apr 18
     
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
  • aycasa on 19 Jul 18
     
    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
  • zport003 on 26 Sep 18
     
    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
  • gaston326 on 14 Nov 19
     
    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
  • pvega018 on 16 Nov 19
     
    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
garz14

What Can We Do About the Growing E-waste Problem? - 3 views

blogs.ei.columbia.edu/...growing-e-waste-problem

technology tech Software business

shared by garz14 on 19 May 20 - No Cached
    • tcale003
      tcale003 on 19 May 20
       
      China recently banned other countries from sending e-waste to them. E-Waste is comprised of many toxic materials such as lead, mercury, cadmium and beryllium which are very harmful to people and the environment. Many new technologies for biodegradable electronics are being looked at and there is even an EcoAtm in some U.S. states for people to recycle their small electronic devices.
  • When China banned 24 kinds of solid waste last September, countries such as the U.S., the United Kingdom, Australia, and Japan realized they had a big problem. Until last year, China accepted 70 percent of the world’s electronic waste—discarded computers, cell phones, printers, televisions, microwaves, smoke alarms, and other electronic equipment and parts.
  • After China stopped accepting this e-waste out of concern for its environment, Europe and North America began shipping more of it to Southeast Asia—but now Vietnam and Thailand, whose ports have been overwhelmed, are curbing imported e-waste as well.
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  • In 2016, the world’s population discarded 49 million tons of e-waste
  • It’s estimated that by 2021, that number will grow to more than 60 million tons.
  • Electronic devices are made of a complex mix of materials that include gold, silver, copper, platinum, palladium, lithium, cobalt and other valuable elements.
  • But electronic devices also comprise toxic heavy metals like lead, mercury, cadmium and beryllium, polluting PVC plastic, and hazardous chemicals, such as brominated flame retardants, which can harm human health and the environment.
  • A recent study in China found that mining copper, gold and aluminum from ore costs 13 times more than recovering the metals through the urban mining of e-waste. The state of e-waste recycling Recycling e-waste is practiced both formally and informally.
  • mally.
  • As a result, many companies and countries illegally export their e-waste to developing countries where recycling is cheap
  • Research has found that inhaling toxic chemicals and direct contact with hazardous e-waste materials (even in some formal e-waste recycling settings) result in increases in spontaneous abortions, stillbirths, premature births, reduced birth weights, mutations, congenital malformations, abnormal thyroid function, increased lead levels in blood, decreased lung function, and neurobehavioral disturbances. Moreover, e-waste toxins contaminate the air, soil and groundwater. In the face of these health and envir
  • n the face of these health and en
  • onmental hazards, however, many people in developing countries earn a living by dismantling, refurbishing, repairing and reselling used electronic devices.
  • In addition to its health hazards, informal recycling can pose security risks, because while formal recyclers in the U.S. usually require wiping devices clean of data, informal recycling does not.
  • Criminals search e-waste for credit card numbers and other financial information.
  • In order to reduce e-waste, manufacturers need to design electronics that are safer, and more durable, repairable and recyclable. Most importantly, this means using less toxic materials.
  • anonymous on 10 Jun 20
     
    This article introduces what is e-waste and the main reason for the surge in e-waste. It also introduced the current recycling status of e-waste and the harm caused by the informal recycling of e-waste, such as heavy metal poisoning and financial information leakage. In addition, measures to address the proliferation of e-waste were also discussed.
  • garz14 on 12 Apr 21
     
    It has become necessary for more proper and formal recycling of e-waste as it is economical and environmentally beneficial for companies. China decided to accept less e-waste from other counties and as a result there is more e waste going to other countries in south east Asia damaging their environments.
anaferia

How E-Waste Affects the Environment - Human-I-T - 1 views

www.human-i-t.org/-waste-affects-the-environment

shared by anaferia on 28 Sep 22 - No Cached
amdelgad liked it
  • As the world’s fastest-growing waste stream for almost a decade now, e-waste affects the environment in truly detrimental ways. And it’s not slowing down
  • e-waste generated annually has grown by over 7% since 2020
  • 59.4 million metric tons projected by the end of 2022
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  • expected to grow 26% by 2030 and double by 2050
  • two big factors contributing to its current acceleration.
  • first is growing incomes in low- and middle-income countries which allow more people than ever to access consumer electronics
  • second is the increasing availability of previously unthought-of electronic products to consumers in middle- and high-income countries
  • Products like e-cigarettes and electric vehicles are just two examples of products that, due to their increased popularity, have begun contributing more e-waste to landfills over the past decade.
  • electronics which power our lives are composed of substances which are harmful to the environment and our health.
  • e-waste negatively impacts the environment: air, water, and soil.
  • E-waste pollutes the air primarily as a consequence of improper recycling processes that are typical at informal e-waste processing plants located in developing economies
  • E-waste workers dismantle and shred electronics at these plants, which flings large amounts of dust and other particulates into the air.
  • e-waste workers use acids, desoldering materials, and other chemicals to dissolve e-waste with high-value materials like gold and silver . These techniques then release additional damaging fumes into local communities.
  • Recyclers dispose of acids and other chemicals they rely on to strip precious metals from e-waste into streams, ponds, and rivers. Then, the heavy metals inside of e-waste – like lead, arsenic, and cadmium – then compound this damage by seeping into water tables from landfills and e-waste dumps.
  • Increased acidification of waterways leads to more marine life and fish dying.
  • The heavy metals that are present then leach into those same waterways where they damage fishes’ tissues and gills.
  • two contaminants – acid and heavy metals – decimate biodiversity. This creates a domino effect where some organisms – previously constrained by predators – are then able to flourish and dominate the area
  • increased exposure to e-waste leads to ecosystem collapse in and around our waterways.
  • the dismantling, shredding, or burning of e-waste can also release large, coarse particles into the air.
  • due to their size and weight, these particles then quickly fall back to Earth where they subsequently contaminate soil. Shredding and burning of e-waste also produces toxic ash containing heavy metals and flame retardants which then leach into soil.
  • If we want to protect our planet from scourge e-waste, we’re going to have to start prioritizing reuse above all. By embracing this central principle of the circular economy, we can begin diverting valuable electronics away from landfills and back into the hands of people who need them
  • anaferia on 28 Sep 22
     
    To summarize, E-waste has been the fastest-growing waste stream in the world for nearly a decade, and it has a really negative impact on the environment. And the pace is not decreasing. E-waste is made of the materials that make up the electronics that run our life which are bad for the environment and for our health. Additionally, the three primary impacts are air, water, and soil that negatively affects the environment. Finally, to protect our planet from e-waste is prioritizing reuse of products.
Gyujin Chae

Hard Rock Las Vegas taps Vast eMarketing Potential with eSignature Solution | Hospitali... - 2 views

hospitalitytechnology.edgl.com/...-with-eSignature-Solution77305

eMarketing casino hotel

shared by Gyujin Chae on 16 Feb 12 - No Cached
  • Policy Patrol Disclaimers is very easy to operate and we have to do very little to maintain it,”
  • consistently brand their e-mails and customize them with information from the marketing department quickly and easily
  • We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information
  • ...8 more annotations...
  • consistently brand their e-mails and customize them with information from the marketing department quickly and easily.
  • “We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information,
  • “Policy Patrol immediately applies updates to Active Directory contact information in the users’ e-mail signatures, which makes it very easy to maintain
  • We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information
  • “We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information,”
  • makes it very easy
  • very
  • In today's e-mail era, the Hard Rock Hotel & Casino in Las Vegas had two goals in mind; first to standardize the signature on all outgoing e-mail, to give them a more corporate and consistent feel
  • Yue Zhang on 16 Feb 12
     
    The IT staff in the Hard Rock Hotel and Casino prefer to use the Policy Patrol Disclaimers from Red Earth Software in order to solve too goals: to standardize the signature on all outgoing e-mail with a more corporate and consistent feel, and the em-mail signatures had to be flexible enough to accommodate marketing promotions. E-mail is an important tool for team member to communicate with other parts as an entertainment marketing tools to streamline their brand and publicize the events. The reasons for choosing the Policy Patrol are, its close integration with exchange server and active directory. It can immediately applies updates to active directory contact information in the users' e-mail signature to make easy to maintain. Also, the Policy Patrol Disclaimers is very easy to operate and need little to maintain. It is consistent, reliable, and easy to use.
  • YONGHE FAN on 17 Feb 12
     
    The article is talking about that the Hard Rock Hotel and Casino communicates with vendors, partners, legal teams, and hotel and casino patrons via e-mail. Hard Rock had two goals for the e-mail signature to improve their e-marketing. One is to standardize the signature and the second is to be flexible enough to accommodate marketing promotions. The Hard Rock Hotel and Casino chose the Policy Patrol Disclaimers to help them achieve goals. The Policy Patrol has a close integration with Exchange Server and Active Directory. It allows the hotel to configure one template that is automatically personalized with the sender's contact information. The Policy Patrol also allows to easily updating e-mail marketing information for all e-mail signatures by configuring e-mail signatures from one central template.
  • Gyujin Chae on 07 Apr 12
     
    This article mentions a marketing tool through e-mails and a specific solution, eSignature Solution, implemented by Hard Rock Hotel and Casino in Las Vegas. The employees at the Hard Rock increasingly communicate with co-workers, partners, vendors, and customers via e-mails. The company realized that e-mails could be an important marketing tool which costs less than other tools, such as TV commercials. Thus, the Hard Rock implemented eSignature Solution which allows them to send out e-mails to customers, vendors, and partners with upcoming events, special deals, and so on. In addition, this centralized e-mail signatures program enables the company to configure one template that is automatically personalized with the sender's contact information, and to customize e-mails and its contents (events or special offers) based on customer information. According to Mike Essig, the director at the Hard Rock Hotel and Casino, the new solution is very easy to operate, update and mostly cost effective. Along with social media marketing, marketing through e-mail could be very effective and potential as the number of use of e-mail is significantly growing and e-mail is widely used in our lives.
anonymous

article_32_vol_5__1_.pdf - 1 views

shared by anonymous on 05 Jun 20 - No Cached
  • Much has changed in the business world since the birth of technology and the subsequent discovery of the world wide web (www) in 1989.
  • Much has changed in the business world since the birth of technology and the subsequent discovery of the world wide web (www) in 1989.
  • According to South African Tourism (2015), more than 180 million bed nights were sold in 2015, making the hotel industry an attractive client of e-commerce.
  • ...58 more annotations...
  • suppliers and customers meet in a virtual space to perform transactions using Internet technology as it has the potential to add substantial value to business operations and competitiveness of a business.
  • scene of the famous lion-buffalo-crocodile battle watched more than 75 million times on YouTube)
  • e-commerce has not only
  • changed the way business is conducted, but has increased the revenue of organisations tremendously, in particular that of the travel and tourism industry.
  • The top three visited travel sites include Booking.com, Expedia.com and Hotels.com.
  • online travel booking is the specific business-to-consumer (B2C) transaction in the context of online tourism
  • right: © 2016 A
  • understand how the various online sales platforms interconnect.
  • the internet consumer of today assumes all businesses worthy of trade have a website;
  • it is not enough for hotels to rely on their web pages alone for room sales.
  • An aspect of e-commerce revolves around how social media affects a hotel’s online presence, and how it is used as a tool for gaining a notable share in the e-commerce market for hotel room sales.
  • In an increasingly competitive market place, tourism products require an effective distribution strategy for a firm to reach its target tourists and local markets
  • Although the statistic does not identify the specific modes used to make room reservations, it can be presumed that electronic sales made up a considerable percentage as sales method.
  • The Internet is an ideal platform for the tourism industry
  • 1) they are intangible, 2) their production and consumption cannot be separated, 3) they are perishable, and 4) they are seasonal
  • survey conducted in Hong Kong of 249 leisure travellers, 80% searched for hotel information using Web tools, with more than half making their bookings through hotel host websites or third-party websites
    • anonymous
      anonymous on 05 Jun 20
       
      They wouldn't be able to gather this information on technology unless they had the proper technology to do so.
  • Social commerce should be considered broader than the act of sharing shopping experiences with others, as it has challenged and redefined traditional vendor-push business models and marketing strategies (Gonçalves Curty & Zhang, 2013:260-261).
  • E-commerce allows the tourism consumer to purchase tourism products and packages online and act as his or her own travel agent by building personalised travel packages and eliminitaing the need for traditional processes
  • From a hotel business perspective, e-Procurement is a good example of the innovative use of technology in the lodging industry
  • 2B
  • E-procurement can be defined as a business-to-business (B2B) tool that supports the buying process
  • implementing e-procurement has become an important enabler for achieving a flexible and responsive supply chain.
  • An example of e-procurement or a business-to-business transaction would be a hotel selling its rooms to OTAs on a wholesale or commission basis.
  • e-commerce in the modern tourism and hospitality industry is important because the Internet is the lowest cost hotel-booking channel, most travellers research hotel reservations on the Internet, and social media and online hotel reviews are an increasingly important decision factor.
  • there are three most common retail sales channels – brick-and-mortar, catalogue and the Web – across the elements that characterise the shopping and business ownership experience
  • Travel services are categorised into Accommodation and Airlines, as these two components constitute a large part of the hospitality industry.
  • This research study is focused on room sales, therefore the distribution channels used for this purpose will be explained, namely, Online Travel Agents (OTAs) and merchant sites.
  • Today, e-commerce focuses on profitability.
  • challenge for retailers is to attract the attention of the digital natives (consumers who have grown up in the digital world) and persuade them to spend more, as well as to attract digital immigrants (consumers who are presumed to resist new technology or at least have trouble accepting it) to this way of shopping.
  • Social media can increase communication for a website and create brand awareness.
  • a social network is a virtual community, profile site or website on the Internet that brings people together in a central location, to talk, share ideas and interests or make new friends.
  • platforms such as social network services (
  • is one of the main reasons for advancement in Web 2.0 technologies and developments in e-commerce.
  • social commerce providers started their businesses by combining group-buying with selling discount coupons offered from their partners over the Internet.
  • E-commerce mainly helps in the generation of leads, presenting information about the tourism product to the customers, and facilitating the transaction process electronically
  • consumers have become the storytellers and are the new brand ambassadors.
  • social media is driven by word-of-mouth and if done properly can improve positioning in the market
  • e-commerce is still new. Getting (2007), maintain that most online communities are free and are growing at a rapid rate.
  • An online rating site is a system of ranking places, products and services via customer reviews based on past experiences.
  • TripAdvisor is classified as a meta-search engine, which is defined by Webopedia (2015) as a search engine that queries other search engines and then combines the results.
  • the prevalence of traveller reviews had a significant impact on the online sales of hotel rooms and that hotel managers should seriously consider the impact that online reviews of their hotels on these websites have on the consumer.
  • Online channels allow the potential customer to see the location details and compare hotel prices easily, as well as read online reviews which have a wider reach and are less ephemeral than traditional word-of-mouth reviews.
  • Figure 1 further illustrates the direct booking channel guests have to hotels via the Internet.
  • Reservation System (CRS) in the 1960s to the Global Distribution System (GDS) in the 1980s and the advent of the Internet in the early 1990s, the tourism industry has always been confronted with the rise of new technological developments
  • rapid growth of online travel agencies caused traditional indirect distribution channels through tourism intermediaries to decline
  • The Internet has become an integral part of everyday life. In order for businesses to be sustainable, they need to have an e-commerce presence
  • it is a service that can be readily offered to global markets and it can become a trade platform joining suppliers and buyers from around the world
  • with technological advancements, firms are increasingly reaching out to their customers through a variety of channels such as e-commerce, m-commerce and brick-and-mortar establishments. Heinemann and Schwarzl (2010:1) contend online retail today is taking place at a higher level of evolution than in the initial years of e-commerce.
  • there are technical and non-technical aspects associated with e-commerce
  • How can hotels compete in a digital world and what will their future business models look like?
  • an intranet as a private network, operated by a large company or organisation, which uses internet technologies, but is insulated from the global Internet by a firewall (a system designed to prevent unauthorised access). An extranet, however, is an intranet that is accessible to some people from outside the company
  • studies in the tourism and hospitality arena have indicated that ICT is a tool particularly suited to this industry for a variety of reasons.
  • The Internet has become an integral part of everyday life. In order for businesses to be sustainable, they need to have an e-commerce presence
  • The hospitality industry is an ideal trade for making use of e-commerce and the social web.
  • Reputable booking sites such as Booking.com, Expedia.com and Tripadvisor are visited by over 300 million online visitors each month.
  • Internet users have become demanding in their expectations of company presence online.
  • “if I can’t find enough information on your hotel it’s probably not a good choice.”
    • anonymous
      anonymous on 05 Jun 20
       
      BOTTOM LINE
  • E-commerce is expected to reach global sales of $1.5 trillion by 2018 (Statista, 2016), and therefore hotels in CT will need to increase their presence on the internet, not only on booking sites, but also on the social web in order to receive a sizable share of electronic sales.
  • anonymous on 05 Jun 20
     
    This article talks about where the internet has brought us in the business world and where it is taking us. There are other articles included to support the idea that hospitality businesses need the internet inorder to successfully reach out to and market toward customers. Along with the idea that if a business does not have an online presence,that, is an untapped stream of revenue. As well as the combined business efforts that go into delivering a flawless product to its customers via the web. There were two case studies that took place in order to understand the role e-commerce has played and will potentially play in the hospitality industry.
jiayi017

Can we fix our way out of the growing e-waste problem? - BBC News - 0 views

www.bbc.com/...business-51385344

E-waste

shared by jiayi017 on 15 Jun 20 - No Cached
  • Can we fix our way out of the growing e-waste problem?
  • he 50 million tonnes of e-waste generated every year will more than double to 110 million tonnes by 2050, making it the fastest growing waste stream in the world, according to the author of a UN report.
  • The rare earth elements being mined are currently crucial components in high-tech electronics, but they are hazardous to extract.
  • ...10 more annotations...
  • "The issue of electronic waste is overlooked, as electronic items that could be fixed easily go to waste instead, contributing to pollution and increasing the demand for components like rare earth elements, which can have a damaging impact on the environment when sourced."
  • But e-waste from discarded electrical and electronic products is only part of the problem. A significant contributor to e-waste is the release of toxins from mining and manufacturing.
  • "But the truth is that one in five people - at best - are going to be motivated to do that, so for the remaining four out of five, we need to put systems in place that are convenient, that match their lifestyles and enable us to get the electronic equipment back... into the next item."
  • "This project allows you to reduce waste, extend the life of objects, and it helps people who cannot afford to get rid of items that have developed a fault," he says.
  • By far the biggest contributors to the level of e-waste are household appliances such as irons, vacuum cleaners, washing machines and fridges.
  • There are rules on the management of e-waste. Sellers of electrical and electronic equipment (EEE) within the European Union must provide ways for customers to dispose of their old household device when they sell them a new version of the same product.
  • "There is the high risk that the pollutants are not taken care of properly, or they are taken care of by an informal sector and recycled without properly protecting the workers, while emitting the toxins contained in e-waste," Prof Williams says.
  • world-wide collections are stagnating or even decreasing
  • In countries where there is no national e-waste legislation in place, e-waste is likely treated as other or general waste. This is either land-filled or recycled, along with other metal or plastic wastes
  • the rapidly-growing "Internet of things" - internet-connected gadgets - is expected to generate e-waste at a faster rate, as connectivity becomes embedded into everyday items
  • obena010 on 15 Jun 20
     
    How e-waste is being manage in some countries and what people are doing to reduce their impact on e-waste.
  • jiayi017 on 11 Apr 21
     
    This article mainly introduces the problems caused by e-waste and related solutions. E-waste not only affects environmental issues such as rare earth elements when it is landfilled or incinerated, but also the mining of its equipment manufacturing also affects the social environment, because a certain amount of emissions may be released in the process. Toxins are a great harm to the environment and the human body. Therefore, with the continuous emergence of e-waste disposal problems, some companies such as Apple and Sony have begun to extend the life of their equipment in recent years, and encourage customers to trade-in for recycling, making a certain effective contribution to the growing e-waste.
kmill139

Why the U.S. is Terrible at Recycling Electronics | Digital Trends - 0 views

www.digitaltrends.com/...-waste-recycling-united-states

technology hospitality business tech

shared by kmill139 on 17 Jun 21 - No Cached
  • E-waste in the United States is out of control.
  • You may assume America has to at least be on par with the rest of the first world when finding a forever home for computers, phones, and printers, but you’d be wrong.
  • Those millions of old motherboards and TVs consoles rotting in landfills and warehouses aren’t just eyesores. They amount to a massive health hazard. While electronics waste comprises only 2-3 percent of America’s solid waste stream, the lead, cadmium, chromium, and other materials in aging circuitry account for 70 percent of the hazardous material in landfills, according to an EPA report.
  • ...31 more annotations...
  • Others go belly up, leaving behind millions of pounds of old gadgets piled in mountainous heaps atop land which has lead levels many times normal.
  • You’re probably not screaming into a paper bag about the $20 billion or so of gold that’s trashed in electronics every year worldwide. Precious metals come and go. But if you care about the soil that comprises the land of the brave, you should start thinking about what happened to last year’s smartphone (even if it’s just sitting in the garage).
  • This list of reasons isn’t exhaustive, but serves as a solid starting point for understanding the United States’ e-waste dilemma and what can be done.
  • U.S. e-waste recycling laws are often outdated or nonexistent
  • Only 25 states (plus Washington, D.C.) have legislation that addresses e-waste recycling. The other 25 don’t have comprehensive programs, and don’t report what happens to the electronics beyond occasional voluntary numbers, says Jason Linnell, head of the National Center for Electronics Recycling (NCER). Federal laws don’t explicitly address e-waste recycling.
  • The U.S. isn’t good at recycling
  • The current level and effectiveness of e-waste recycling depends on which state you live in and whether or not you trust locals to “do the right thing.” The hope for improvement sits with congressional reps, state lawmakers, manufacturers, and gadget freaks (yes, you).
  • Single-stream recycling hasn’t helped
  • Between 2005 and 2014, single stream recycling programs increased from 29 to 80 percent in American towns and cities. During that same time period, material contamination rates increased from 7 to 25 percent.
  • E-waste legislation regularly disappears in Congress
  • This is not the first Congressional session in which similar bills have been introduced and allowed to die like a first grade classroom goldfish on summer break. SEERA currently sits with the house’s Foreign Affairs Committee. Why is it so tough to pass e-waste legislation?
  • The U.S. is an environmental rogue
  • As of late 2018, 186 states and the European Union have ratified it and follow its legal framework. The United States has signed the Basel Convention, indicating an intent to ratify, but is the only developed nation that hasn’t actually done so, which
  • After the initial Basel Convention was adopted in 1989, many organizations said the treaty didn’t do enough to address the disposal of waste from first world countries into the developing world, and pressed for an update, which eventually became 1995’s Basel Ban Amendment. The tweak — which was attacked by many industrial powers, including the U.S., Canada, and Japan — needed three decades before it was accepted by enough countries to go into effect. In August 2019, Croatia became the 97th country to ratify it, which transformed the updated stipulations into international law in December 2019.
  • EPA regulations are incomplete
  • Federal attempts at regulation have stalled, been killed
  • U.S. pushes back against international efforts
  • As a part of the 2003 Waste Electrical and Electronic Equipment Directive (WEEE Directive), the public was guaranteed free recycling services, and conveniently located collection centers. Around the same time, the EU also passed the Restriction of Hazardous Substances Directive (RoHS), aka the “lead-free directive,” which restricts the use of several toxic materials in the manufacture of circuitry and electronic products.
  • In Japan, the Association for Electric Home Appliances requires consumers to help pay for the processing of their goods and manufacturers to set up recycling programs. Electronics recycling has been promoted as such a point of national pride — because Japan is both a huge consumer of gadgets and the country has few indigenous precious metals — that there’s serious talk of making the 2020 Tokyo Olympic metals out of recycled materials. An estimated 80,000 cell phones need to be pulled apart and picked over to complete the plan.
  • State-level e-cycling programs are uneven
  • Certified e-cycling programs are important, but also confusing
  • If you’re the compliance officer who has to make sure the company’s used servers don’t wind up getting tossed in an Indonesian landfill, and you won’t have to nervously answer questions in a “60 Minutes” exposé, you probably want to get that e-waste removed by a disposal team with one of these
  • That all sounds great until you listen to Puckett, who helped create the e-Stewards protocols. He’s one of several people who took part in the development of R2 for over two years and then refused to continue when the proposed guidelines seemed to be too tainted by lobbyists, including ones at the Institute of Scrap Recycling (ISRI), an organization that favors a free market approach over regulation. Puckett and 13 recyclers created e-Stewards, which describes itself as the “the cleanest, most globally responsible standard for e-waste recycling.” He points out that the R2 certification still allows recyclers to export to developing countries. E-Stewards’ doesn’t. R2 recyclers can drop toxic e-waste in landfills or incinerators in the event of “circumstances beyond their
  • Scrap recycling lobby doesn’t like regulations
  • The announcer proudly explains e-cycling is a vibrant industry that adds 20.6 billion to the U.S. economy and supports 45,000 jobs domestically, “safeguarding our environment,” along the way.
  • Can anything be done? Possibly
  • Recycling isn’t the only answer for fewer landfills filled with decaying circuits. Chris Wellise, Chief Sustainability Officer for Hewlett Packard Enterprise (HPE), which installs and recovers tech, emphasizes the importance of designing products for longevity, disassembly, and reuse.
  • “On average, 85 percent of the environmental impacts can be addressed in the design phase,” estimates Wellise.
  • Similar challenges exist for smartphones. Review IFixit’s guide for repairability and you can expect the phones that are easy to disassemble are also easier to refurbish or scrap. In an unusual display of transparency, eco-minded electronics company Fairphone sells spare parts on its site and has visual cues printed on the pieces to help novices figure out where everything goes. In case you’re wondering, it’s possible to make a Fairphone work in America, but most of the company’s sales are in Europe.
  • In 2018, Apple gave birth to Daisy, a robot that can disassemble 200 of the company’s phones in an hour — 1.2 million a year. The company has an installation of the machine in Austin, Texas, and another in the Netherlands. Daisy’s supply chain of used products comes from the company’s in-store trade-in program and a partnership with Best Buy.
  • Pretty awe-inspiring, right? Keep in mind that Apple sold over 217 million phones just in 2018 and has moved 2.2 billion iPhone units since the product line launched in 2007. The two Daisy divisions aren’t even working at capacity. Apple is willing to license the robot technology so any company can use it to disassemble phones, but none have approached them yet.
  • carlatj on 17 Jun 21
     
    "Maybe it's easy to ignore the huge percentage of vintage gadgets that wind up torched in dicey scrap heaps in developing countries". This article was written on Feb-27-2020. The problem we saw on the old video is still very much a problem now, only bigger.
  • kmill139 on 29 Sep 21
     
    This article was super informative in the realm of E-waste. It covered every aspect of the issue and most definitely is relevant in today's world.
Yaping Li

E Business Strategy -e commerce business strategies | Economy Watch - 1 views

www.economywatch.com/...e-business-strategy.html

shared by Yaping Li on 31 Jan 12 - No Cached
  • E Business Strategy can be summarized as the strategies governing E Businesses through calculated information dissemination.
  • E-business diverges from the traditional sphere of business by speeding up the business activities and giving a totally new dimension and definition to businesses worldwide be it whether partnerships, joint ventures or large corporations.
  • YUCHEN TI on 31 Jan 12
     
    This article gave us a highlight information of e-business strategy, E business has been added as the latest domain in business and has become a must-have in the highly competitive technology driven open market. E Business Strategy can be summarized as the strategies governing E Businesses through calculated information dissemination. E-business can help company reach to the international market and use minimal cost. There have some E-business models, such as MRP (Material Requirements Planning), EDI (Electronic Data Interchange) or ERP (Enterprise Resource Planning). And e-business strategy would general included : supply chain management, customer service and customer relationship management, inventory and service management integration and tactical operations alignment.
  • Yaping Li on 15 Sep 12
     
    From this article, the-business plays an important role in today's world. By the e-business, the trade can be made on the internet. It is very convenience for the global businessman who can reduce the cost and make more profit. The supply chain management and email marketing are the essential features of the e-business. With the help of the e-business strategies, the wholesalers and retailers can handle with different products. They can discuss the price, quantity and other detail information on the internet. Else, the trade can be observed by the internet that will offer a good environment for the businessman. In addition, the effective e-business can make sure the customers will have a good service. And it also can avoid the unnecessary purchase steps and expenditures.
mtedd003

UN report: Time to seize opportunity, tackle challenge of e-waste | UNEP - UN Environme... - 0 views

www.unenvironment.org/...unity-tackle-challenge-e-waste

e-waste technology Hospitality solution green

shared by mtedd003 on 01 Sep 20 - No Cached
  • The world produces as much as 50 million tonnes of electronic and electrical waste (e-waste) a year, weighing more than all of the commercial airliners ever made. Only 20% of this is formally recycled.
  • worth over $62.5 billion
  • Global e-waste production is on track to reach 120 million tonnes per year by 2050 if current trends continue,
  • ...8 more annotations...
  • $62.5 billion, more than the GDP of most countries.
  • Less than 20% of e-waste is formally recycled, with 80% either ending up in landfill or being informally recycled – much of it by hand in developing countries, exposing workers to hazardous and carcinogenic substances such as mercury, lead and cadmium.
  • improper management of e-waste is resulting in a significant loss of scarce and valuable raw materials, such as gold, platinum, cobalt and rare earth elements.
    • mtedd003
      mtedd003 on 01 Sep 20
       
      The resources not consumed but still existing in landfills.
  • circular economy in which resources are not extracted, used and discarded, but valued and reused
  • Nigerian Government, the Global Environment Facility and UN Environment announced a $2-million investment to kick off the formal e-waste recycling industry in Nigeria.
  • 100,000 people work in the informal e-waste sector in Nigeria.
  • PACE is a public-private collaboration mechanism and project accelerator dedicated to bringing about the circular economy at speed and scale.
  • The UN E-waste coalition is a group of seven UN agencies who have come together to increase collaboration, build partnerships and more efficiently provide support to Member States to address the e-waste challenge.
  • mtedd003 on 01 Sep 20
     
    The Platform for Accelerating the Circular Economy (PACE) is a public-private group consisting of more than 50 heads from various internal and external organizations. The group intends to fight the route cause of e-waste by repairing the method for which technology is recycled. The plan of action is to establish a circular economy. Materials are consumed, trashed, and eventually sent to landfills or sent for workers in toxic unsafe conditions to extract the precious materials. The world produces 50 million tons of e-waste annually, accumulating a worth of almost $62 billion. 80% of e-waste is improperly recycled in dangerous polluted conditions, creating an environmental hazard and unethical work conditions. Valuable resources such as gold, are also lost due to this poor method of recycling.Nigeria is one of the many countries that has exploited thousands of workers in the recycling of e-waste. In an effort to reform this issue, the Nigerian government has invested $15 million to employ PACE's circular economy. The design of a circular economy allows for products to be either made for longer use or recycled in a sustainable way. The circular economy will allow for a more efficient and environmentally friendly method of harvesting these resources while providing sustainable job opportunities.
fischerc014

What Can We Do About the Growing E-waste Problem? - 0 views

news.climate.columbia.edu/...growing-e-waste-problem

technology Hospitality e-waste circular-economy

shared by fischerc014 on 17 Apr 22 - No Cached
  • Why the upsurge in e-waste? Technology is becoming more and more integrated into every aspect of our lives.
  • Companies intentionally plan the obsolescence of their goods by updating the design or software and discontinuing support for older models, so that now it is usually cheaper and easier to buy a new product than to repair an old one.
  • The U.S., the second largest producer of e-waste after China, produced 10 million tons of e-waste in 2012
  • ...5 more annotations...
  • 40 percent of the e-waste supposedly recycled in the U.S. was actually exported. Most of it ended up in developing countries—usually in Asia
  • only 29 percent of this was recycled—the rest is usually landfilled, incinerated or stuck in a closet.
  • With the flood of e-waste growing around the world, recycling alone will not be enough.
  • A circular economy is one that aims to keep products and all their materials in circulation at their highest value at all times or for as long as possible.
  • imagine a system where the provider or manufacturer retained ownership of the device through the contract so customers would pay a lower monthly fee and be expected to return the device for an upgrade. The value could be recaptured in the form of parts for remanufacture or materials for recycling, and customers would still get their upgrades.”
  • fischerc014 on 17 Apr 22
     
    E-waste (electronic waste) has continually risen due to technology being part of our everyday lives. Upgrades for technology happen e very year and so the life span of devices becomes shorter due to new technology being available. Only 29% of e-waste is recycled in the U.S. There has to be better solutions to combat e-waste. The concept of circular economy can help with the e-waste problem.
xwang023

Future trends in hotel e-business - 0 views

www.thesignaturecollection.com/news_540.html

shared by xwang023 on 30 Jan 13 - No Cached
  • One of the top strategies for hotel e-business is evolving from selling to engaging the customer
  • To succeed, hoteliers need to fulfill the experience expected by customers, not just think of them as heads in a bed
  • Another strategy is engaging the customer through social computing, which Harteveldt calls the fifth generation of electronic distribution.
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  • in Europe, online travelers are “more likely to consume than create social computing content
  • Tomorrow will look very different from today
  • e-business succeed
  • To truly engage digital travelers, hotel e-business must evolve from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling
  • “Travelers are an ideal group for mobile-based services and activities
  • more demanding consumers
  • more complex distribution channels
  • changing business models where companies must give more but expect less in return
  • an emphasis on technology and richer content
  • a change in the structure of hotel e-business
  • strive to simplify; put distribution at the heart of your planning process; recognize the need for capital expenditures on new technology; and add the social agenda to your agenda, before the environmentalists and regulators do it for you.
  • globalization and localization
  • Any business needs to think about both
  • A globalization strategy needs careful planning
  • Shaping customers expectations is becoming crucial as customers look for an ‘experience’ rather than just a room
  • The traveler’s experience was very much the focus of the Web 2.0 panel. Consumer generated conten
  • xwang023 on 30 Jan 13
     
    This artical is takling about future trends in hotel e-buinsee. In the artical one of the top strategies for hotel e-buiness is evolving from selling to engaging the customer, the way is hoteliers need to fulfill the experience expected by customers. What's more, they can engage the customer through social computing. Then this artical is talking about how to get succeed in hotel e-business, to truly engage digital travelers,hotel e-business must evovle from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling. What's more, this artical show five important trends affecting hotel e-business. They are more demanding consumers; more comples distribution channels; changing business models; emphasis on technology and richer contemt; change in the structure of hotel e-business. Last this artical is talking about we need to think about both globalization and localization in any business.
krehman

Impact of E-commerce on the Hospitality Industry - 0 views

www.ukessays.com/...merce-hospitality-industry.php

hospitality technology business travel

shared by krehman on 31 Jan 13 - No Cached
  • E-commerce solutions are varied, and seller, buyer compatibility with it is necessary to work with a chosen one.
  • It facilitates local community access to tourism market and minimises the financial information leakage. It links local communities and hospitality industry directly with the tourists. It could help building up local finance along with the national foreign exchange. It increases small enterprises by directly marketing the local products and industries anywhere in the world.
  • t monitors, evaluates, creates faster transactions, empowers the participating communities, makes information interchangeable through organised and flexible web services. It
  • ...16 more annotations...
  • he hospitality industry and leisure industries are widely regarded as being extremely competitive and fast moving.
  • It facilitates local community access to tourism market and minimises the financial information leakage.
  • E-Commerce has brought revolutionary changes in tourism and hospitality industry.
  • Local communities get a direct share in the income while traditional cultures, social structures of the hosts get appreciated and extraordinary skills make a come back.
  • More information leads to more influx of tourists that might result in environmental imbalance and deprivation of local livelihood, creating a long-term crisis for locals.
  • Hospitality is a booming industry all over the world today and through Internet, selling their hotels, facilities offered, picturesque backgrounds, food, comforts, cultural attractions, social functions, religious peculiarities are showcased without much expense or difficulty.
  • ation details, with other much needed competitive and quality information. Through Hospitality industry, it develops economies, improves trade competitiveness, expands scope and arena, and facilitates people to have direct access to the marketing destinations.
  • It monitors, evaluates, creates faster transactions, empowers the participating communities, makes information interchangeable through organised and flexible web services.
  • Yes, there are many. It gives unnecessary and complete personal information of the tourist, which might not be appreciated in an underdeveloped part of the world.
  • Hospitality industry has to be thoroughly aware of its own labour market and its problems.
  • Economic, social and technological factors have created a highly competitive business environment in which customers are becoming more powerful, Turban and King (2003, p.25). The highly professional search machines make this possible for them.
  • becoming a steadily bigger part of life without our realising it.
  • E-commerce website should offer a stimulating experience with reliable information that could motivate the customer. Easy Channelling and navigating the customers to full portfolio of all necessary and essentially correct information is very important.
  • It is essential to keep in mind the local environmental sensibilities. Applying the concept of e-commerce for tourism and hospitality has become the most natural outcome in recent years.
  • They could directly talk, write, book and pay for their stay much in advance, with all information about reaching, being welcomed, how and where, meeting points, weather, forecasts, dangers, attractions and day-today itineraries intact with them months in advance.
  • Internet can offer buyer-seller information, eliminate expenses, improve business, and can give clear loc
  • yongwei hao on 31 Jan 13
     
    Face of consumerism through e-commerce has radically changed in the last few years. Buying or selling through Internet and online shops depending on websites, has become an ordinary part of consumer life today. Higher expectations, less tolerance, more demanding and choosy customers are becoming more common. 
  • lin liu on 31 Jan 13
     
    With the development of society, economy as well as technology, customers are becoming more powerful, they have higher expectations, less tolerance, more demanding. In this situation, high quality and professional E-Commerce is needed in more fields. E-commerce solutions are varied, which provide the buyers, sellers, providers more opportunities to run business activities efficient. Revolutionary changes have occurred in tourism and hospitality industry by E-Commerce. In recently years, more agents and organization make the applying of E-Commerce as one important choice to be outstanding. It owns many valuable advantages. It facilitates agent access to market and minimizes the financial information leakage. It provides any agents chances to connect market all over the world. When travelers arrival the destinations, they need huge information, service, facilities, market cash and so on, which all can be obtained by internet. And also, for Hospitality industry, it develops economies, improves trade competitiveness, expands scope and arena, and facilitates people to have direct access to the marketing destinations. What is more, it monitors, evaluates, creates faster transactions by the flexible web services. Thus all the process can be created, facilitated, and monitored by E-Commerce. Absolutely, there are also many disadvantages in E-Commerce. Some information in it may be incorrect or unnecessary. People give important information via internet, so the security problems can't be avoided at any time. If over population come to the destinations, customers may not satisfy the service or the local nature may be damaged. Hospitality industry has to be thoroughly aware of its problems.
  • krehman on 25 Jan 19
     
    This article tackles what E-commerce is in relation to businesses all of the world in the modern day but especially what is occurring in the hospitality industry. How now a days many people are looking to book travels online and the specificity's they are looking for can be featured through the internet. Through these websites provided by companies bookings could be made directly without a third party making the plans or making payments from customers. What's most interesting about this article is about is how it is self realizing and it also highlights the negatives e-commerce can have with the consumer (i.e. too much information given about a destination). But, it does tie in the end how it is a very positive step forward for all business alike and can create more revenue than before e-commerce existence.
jireh93

The Advantages of E-Business | Chron.com - 0 views

smallbusiness.chron.com/dvantages-e-business-2252.html

technology hospitality business travel tech

shared by jireh93 on 09 Sep 15 - No Cached
  • Cost-Effective MarketingWith an e-business, all of your marketing efforts end with one goal—to drive target traffic to your business website.
  • Most of these online marketing efforts are very low cost or free, so an e-business allows for highly cost-effective marketing strategies.
  • Flexible Business HoursE-business breaks down the time barriers that location-based businesses encounter, according to eCommerce Education. Because the Internet is available 24 hours a day, seven days a week, your business never closes. An e-business can literally be making money while you are fast asleep.
  • ...4 more annotations...
  • Eliminates Geographic BoundariesAn e-business also allows you to broaden your reach. An online business can reach customers in the four corners of the Earth. As long as someone has an Internet connection, you may be able to reach and sell your product or service to these visitors to your business website.
  • Reduces Transaction CostRunning an online business reduces the cost per transaction because it takes less manpower to complete an online transaction.
  • Low Overhead CostsRunning an e-business cut back or out most of the costs involved in running a physical location. E-businesses have less expensive phone, rent and utility bills than businesses with physical locations
  • Some e-businesses do not require any additional space and can be run out of your home, which you are already paying rent for or your mortgage payment.
  • mayr0604 on 09 Sep 15
     
    The article written by Kristine Loretta, details five key benefits of why business owners should launch themselves into the e-business market. 
  • jireh93 on 30 May 18
     
    Due to the growth and advancement of technology, businesses have been able to grow in ways bigger than ever before. As we all know, e-commerce has become more popular today and is taking over many industries now. In this article, it discusses how this trend of e-commerce is extremely innovative and is proven to be a good alternative to the normal ways of business is usually conducted. Just to name a few things, conducting business via the internet saves tons of money. Customers are now able to shop and add items directly into a virtual cart instead of it been a paper trail of the items that are attempted to be purchased. Also, in addition what was mentioned above, e-commerce has opened up new and better channels for communication that can occur faster. Convenience is another key role that e-commerce plays in this. "No longer do people have to wait for stores to open". Patrons can now shop whenever they want to due to online shopping and have the items shipped directly to their home. Which leads me to say that this also is way that reduces cost and save money, especially for small businesses.Last but not least, without a doubt, it is pretty evident that e-commerce create different and many avenues of ways for money to be made. All in all, e-commerce is relevant in today's industry and many other businesses and these are the advantages that allow for it to thrive as it does.
leahesper

(PDF) THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: THE CASE OF ISTRIA COUNTY - 0 views

www.researchgate.net/...STRY_THE_CASE_OF_ISTRIA_COUNTY

implementation hotel industry case emarketing restaurant travel tourism hospitality marketing proximity mobile tech technology business solution

shared by leahesper on 13 Nov 19 - No Cached
  • e research was conducted using a survey method. e research results show that hotel companies in Istria County have achieved a medium or even high level of implementation of e-marketing practice. e companies with a higher level of e-marketing practice also achieve better business performance. However, the survey also revealed the constraints to the widespread application of e-marketing in the hotel industry.
  • e increasing presence of the Internet in daily lives has resulted in the Internet an essential media in marketing communication.
  • To gain competitive advantage in the demanding tourist market, it is important nowadays for a hotel company to have its own website, promote its products through social networks and mobile applications, use e-mail as a channel of communication with its business partners and customers, and apply all available information-communication technology (ICT).
  • ...5 more annotations...
  • Some authors emphasize the role of the Internet in the application of e-marketing, while others perceive that term broadly, including the application of other ICT solutions.
  • consider the concept of e-marketing as a means of moving products or services from producers to tourists, and using the Internet as a means of promotion and a sales channel.
  • the use of electronic data and applications for planning and executing the conception, distribution and pricing of ideas, goods and services to create exchanges that satisfy individual and organizational goal
  • Internet marketing, e-mail marketing, mobile marketing, intranet marketing and extranet
  • marketing, as well as dierent e-marketing forms
  • leahesper on 13 Nov 19
     
    This article is actually based on a case study on the implementation of e-marketing in the hotel industry. This article examines the level of implementation of e-marketing practice in the hotel industry. It is an empirical research article conducted in Istria County, the most developed tourist county in Croatia.
Yuting Peng

Hospitality Marketing Services | Sabre Hospitality - Tools & Technologies | E-Marketing... - 0 views

www.sabrehospitality.com/online-marketing-tools.php

e-Marketing technology hospitality

shared by Yuting Peng on 06 Nov 12 - No Cached
  • Sabre Hospitality Solutions has designed essential applications and products that will push your Internet Marketing program to a higher level of performance .
  • Sabre Hospitality Solutions has designed essential applications and products that will push your Internet Marketing program to a higher level of performance
  • Sabre Hospitality Solutions has designed essential applications and products that will push your Internet Marketing program to a higher level of performance.
  • ...9 more annotations...
  • offer a wide range of cutting-edge and user-friendly Internet Marketing tools that enable direct online sales transactions, track and analyze Website traffic data and conversions, integrate emerging technology, and facilitate cost-effective Customer Relationship Marketing (CRM).
  • The CMT uses a text editor that is similar in functionality to Microsoft Word, allowing a non-programmer to manage and edit content on their Website in real time. Clients are able to edit basic body text and insert interior images throughout their Website, thereby virtually eliminating Website maintenance costs.
  • Sabre Hospitality Solutions provides a full e-commerce solution that enables you to build and manage an E-store that generates significant incremental revenue.
  • Our behavioral targeting engine serves potential guests content based on how they are navigating through the Website; and profiles their keyword search that has led them to the Website.
  • Our Flash map solution integrates standard interactive components for any set of floor plans.
  • Sabre Hospitality Solutions' Interactive Proposal Service (IPS) is a proprietary system that allows a property to respond to RFP's in a highly customized fashion.
  • Sabre Hospitality Solutions developed a proprietary Content Management Tool (CMT) based on the needs of our clients.
  • The CMT is developed in a secure environment and is extremely user friendly, empowering our clients to confidently and efficiently manage copy on their Websites. Sabre Hospitality Solutions designed and developed this application in-house, and the application is used in multiple hospitality Websites.
  • Our E-store solution includes a flexible, easy-to-use product catalog, pre-programmed shopping cart utility, secure checkouts, and automated order management and processing functionality.
  • Chenchen zheng on 06 Nov 12
     
    This article talked about Sabre Hospitality Solution which is the user-friendly e-marketing tool. The Sabre Hospitality Solution will push your internet marketing program to a higher level of performance through the following five essential elements. First, Sabre Hospitality Solutions developed a proprietary Content Management Tool (CMT) based on the needs of the clients. Second, Sabre Hospitality Solutions provides a full e-commerce solution that enables you to build and manage an E-store that generates significant incremental revenue. Third, behavioral targeting engine of Sabre Hospitality Solutions serves potential guests content based on how they are navigating through the Website; and profiles their keyword search that has led them to the Website. Fourth, flash map solution integrates standard interactive components for any set of floor plans. Fifth, Sabre Hospitality Solutions' Interactive Proposal Service (IPS) is a proprietary system that allows a property to respond to RFP's in a highly customized fashion.
  • Yuting Peng on 04 Apr 13
     
    Sabre Hospitality Solutions has designed applications and products to push the e-marketing program to a higher level. It offers a wide range of e-marketing tools. Sabre Hospitality Solutions developed a proprietary CMT based on the needs of the clients. This friendly empowering the clients and is widely used in multiple hospitality websites. It also provides a full e-commerce solution that enables you to build and manage and e-store that generates significant incremental revenue. In addition, the behavioral targeting engine serves potential guests content and the flash map solution integrates standard interactive components for any set of floor plans. Finally, it is a interactive proposal service. This unique online presentation of your proposal will ensure your product stands apart form other competitors.
Xuan Huang

Introduction to a Hotel eMarketing Plan. Part II | Blog TRW - 0 views

www.blogtrw.com/...-hotel-emarketing-plan-part-ii

shared by Xuan Huang on 29 Mar 13 - No Cached
  • The concept of eMarketing has gone beyond the traditional 4 “P’s” of marketing
  • Therefore there are 10 areas around which we are going to build our strategy,
  • Before getting started we have to know our clients and market well.
  • ...4 more annotations...
  • in our web we can personalize an offer for our client segment, transmitting brand values and our story in a way that no other place can.
  • We need to be sure that our main product (lodging) y all the sub-products (various extras during the stay) are properly presented and within reach of the client, both on the website and through other online channels
  • In the first place, we must be sure that our web has a good and reliable reservation system that can adjust to our needs.
  • , one of the great advantages of online marketing is that we can determine quickly and precisely the ROI (Return on Investment).
  • Xuan Huang on 29 Mar 13
     
    It is all about tourism revolution. This article introduces how a hotel emarketing plan works. As the author mentions, the concept of emarketing has gone beyond the traditional 4 "P"s of marketing, but with an eye towards greater homogenization. And he concludes 10 key areas of the actions: e-research, e-branding, e-marketing, e-prcing, e-communication, e-promotion, content management, e=commerce, customer loyalty and marketing e-audit.
natyangel

Is Your E-Commerce Platform Ready for the Next Disruption? | E-Commerce | E-Commerce Times - 0 views

www.ecommercetimes.com/...the-Next-Disruption-86231.html

shared by natyangel on 23 Sep 19 - No Cached
  • natyangel on 23 Sep 19
     
    This article discusses how it is difficult for many businesses to get into the e-commerce world the same way Amazon is. It also explains how to develop a successful e-commerce strategy. Every business is trying to achieve the same success that Amazon has, but businesses are struggling. In the article it states, "the e-commerce strategies most retailers employ don't address the root causes of their problems. Their strategies don't address customers' needs, so their customers go elsewhere." This simply means that businesses are trying to fix their issues with different solutions. They are not going into the e-commerce industry with all the right reasons. Some fashion businesses are addressing the customer need for affordable fashion better than other businesses. In order for businesses to tackle the e-commerce world, they must follow the steps stated in the article. Step 1: Identify the targeted customer segment - Businesses need to have the ability to target each customer segment differently based on interests. Step 2: Identify customer needs of the targeted segment - understanding customer needs is one of the most important steps. Step 3: Develop strategies to meet those needs - strategies need to be put into action to be able to satisfy customer needs. Step 4: Enable with technology - It is highly recommended that companies use the right technology when starting their online business. They could either partner with other sites such as Amazon, or use different technology (software) to create it themselves. In the end, businesses need to solely understand the customer needs above all else. Understanding needs will lead the business to know how to sell their products/services online. Businesses will be able to take over the e-commerce world when they apply these simple steps to conduct strategies.
irinatroitskaya

How to Use Guest Data to Personalise Your Hotel Email Marketing - 0 views

www.hotelspeak.com/...sonalise-hotel-email-marketing

shared by irinatroitskaya on 17 Nov 17 - No Cached
  • New research from Software Advice suggests that email marketing continues to be an important channel for hoteliers.
  • People are much more likely to provide their email addresses.
  • Email serves as a strong engagement channel, especially for return customers.
  • ...2 more annotations...
  • Email marketing takes a significant amount of scheduling to most effectively drive direct bookings and boost customer loyalty.
  • Technology paired with a data-driven, personalised email marketing strategy is a must have combination for any hotel.
  • irinatroitskaya on 17 Nov 17
     
    The aspects of email marketing for the hotels are discussed in the article. It is stated that e-mail remains a very important e-marketing channel. Although smartphones are considered to be the most effective way to reach the customers nowadays, there are as many e-mail users as smartphone users worldwide (3.7 billion). There are two main reasons why e-mails are still relevant for marketing purposes. First, people are more likely to provide their e-mail addresses rather than phone numbers. E-mails are less invasive. Second, personalized e-mails are strong engagement channel. It is very important to tailor the e-mails according to the demographics and behavioral data that can be obtained from the transaction information and hotel management systems. I suppose, that technology is very important in marketing efforts, but the personal touch is a key to success.
marble_bird

ContentServer.pdf - 0 views

shared by marble_bird on 07 Jul 20 - No Cached
  • The development of technology has made it easier for the traveller to book hotel rooms by the website. The number of online websites that provide services for the hospitality industry is on the rise.
  • According to Quinby and Jain (2012) (which research the OTA market in Australia, China, Japan, India, Indonesia, Malaysia, New Zealand, Singapore and Thailand), the Asia Pacific’s online travel booking on 2011 is estimated to be US$ 1,6 billion/year and predicted to rise 30% to 40% on the next periods
  • In the hotel industry, the internet has had a big impact on the evaluation of the distribution channel, which pushed the industry from a traditional operation (offline) to an online operation system
  • ...22 more annotations...
  • The use of the internet has changed the hospitality industry by helping organize, promote and market tourism products and services, as well as helping communication, online transaction, and distribution systems for hoteliers and consumers
  • With the growing number of hotels in Indonesia, the number of online websites which offer hotel rooms also increases.
  • this study examines the process of online hotel decision making by focusing on the effect of website quality on the customers’ e-Trust.
  • The two key issues we wish to examine are: (1) whether customer’s perception of the website’s usability influenced e-Trust; and (2) whether customer’s perception of the website’s ease of use influenced their e-Trust.
  • Nowadays there are more travellers than ever that search the internet medium for information of the tourist destination and the process of booking the trip, as evidenced by the increase of information access through the search engine and social media and also online hotel booking
  • A hotel’s website is not only an information channel but also a trading form, where it not only provides news and data, creates a brand image but also works
  • as a sale tool. But this ease does not come without a weakness. Communication by the internet creates uncertainty and risks have become an intrinsic attribute of e-commerce from them complexity and anonymity of online purchase.
  • A good website must be easy to use, understandable, and navigate well (Aziz, 2014). The easiness of using the website’s features can influence the customer’s interest in using the online service and push their booking intention
  • Because OTAs are such an important channel for hotel distribution, the industry should pay close attention to the way hotels are presented on OTA web pages.
  • The level of usability of a website will determine whether a user will stay or leave to find another website
  • website quality becomes the main factor in e-commerce because the perception of the website quality will trigger the customers’ purchase intention directly.
  • The ZEN Rooms website effectively delivers information and adopted a good interaction design to make sure consumers can easily navigate the website and find useful information.
  • Usability refers to whether a hotel’ s website can provide sufficient information about the product and the service, while ease of use showed the level of which a hotel’s website is easy to navigate and customer-friendly.
  • e-Trust is the consumer’s trust or confidence that the seller will not abuse the consumer’s vulnerability .
  • Sparks and Browning (2011) found that consumers depended on the easiness of information processing while evaluating a hotel based on online reviews.
  • risk-taking behaviour based on consumer’s positive expectations of a hotel’s website was called e-Trust. E-Trust plays an important role in online booking because of the risk that comes with online service
  • A hotel’s website that has good usability has a significant result on the consumer’s e-Trust. This finding is in line with previous study from Bai et al. (2008) and Wang et al. (2015) which also stated the significant impact between the usability variable towards online booking intention, where the higher a website’s usability was, it automatically affected customer’s e-Trust and willingness to make an online hotel booking.
  • The effect of usability of the website and ease of use of the website on e-Trust among participants of this research is elaborated upon in Table 1. The data in this table display the outcomes of a multiple linear regression analysis.
  • The other variable in this study, which is the ease of use, did not have any significant result on consumer’s e-Trust. This finding is different from previous studies conducted by Shen and Chiou (2010) and Venkatesh and Agarwal (2006) which stated that a website’s ease of use could help consumer’s online booking intention.
  • There is no significant impact between genders and e-Trust. The findings of this research propose that gender does not play a significant role in the attention of guests toward e-Trust and both genders are highly confident of having online booking purchase of hotel rooms.
  • The current study is not without limitation, such as the scope of the research. Future studies could conduct similar research but through a mobile application instead of the website. The internet keeps developing and there are changing platforms from website to mobile application so the use of mobile in the hotel industry is unsurprising and expected
  • The importance of having information towards the relationship between a website’s usability and consumer’s e-Trust is essential to help maintain the attributes of a website’s quality to keep consumer’s e-Trust of the hotel.
  • marble_bird on 07 Jul 20
     
    This article covers an Indonesian study performed to study factors that influence online bookings of consumers. The main factors considered in the study were the perceived usability of the website and the ease of use. The study found that perceived usability influenced the decisions of the consumer, while the actual ease of use did not.
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