This article focused on cybersecurity in hotel casinos. They mention how casinos seem to be a target for a lot of cyber attackers because they tend to not invest as they should on protecting themselves. Casinos hold a TON of financial data; customer info., bank info., and credit card info. I enjoyed the article because they even went as far as giving a few casinos a "security score" in how well/bad they are in staying secure.

Baha Mar was recently built to compete with the long time staple in Nassau; Atlantis. In order to overcome the already popular destination, Baha Mar knew they needed to knock the marketing and advertising out of the park. This article talks about how the marketing campaign aimed to highlight all the perks of the 4.2 billion dollar destination. I have personally received a ton of social media ads for Baha Mar, and the sell is that they have 3 different properties for each type of person on vacation. Whether for kids, a romantic getaway, or adults only, they covered all bases with their ads.

This article goes over proximity marketing in a more general sense for those who are new to it. I enjoyed that it really gets into what are the different types, as well as how each of those are used today. When talking about proximity marketing, it gives the business a closer range when they are marketing to their audience. Here are the different types the article listed: - sending advertisements to mobile devices over the Bluetooth network, - Wi-Fi or SMS messages, - distribution of special offers, - digital coupons or promotional codes, - interactive digital scoreboards, - QR or barcodes.

AI in the casino industry is already running rampant. They are usually ahead of the curve when it comes to testing out new tech and AI was not left off the list. The article mentions a few ways AI is making gambling safer, yet also states the downsides of it which I enjoy as a reader. AI gives you customized experiences for the players, white-glove level customer service, and can even assist in the early detection of cheaters.

This article goes into details about the types of hotel POS systems, features, and the possible integrations. One of the things we have heard about a few times this week is "how POS systems allow for collecting guests' orders and purchases from different points of sale and charging them directly to their room". I highlighted and used this point because this is the main purpose and takeaway of a POS system within a hotel. Another good point in this article is how they touched upon the integration with a CRM to collect data on your customer. This is how hotels and other businesses target their customers.

This case study talks about how an innovative hospitality company needed a solution that could bring in better customer analysis and have a one-stop-shop that could integrate all their current data sources. These are the types of problems cloud computing solves in today's world. Companies and businesses are getting innovative and they need innovative solutions.