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Contents contributed and discussions participated by sherylehlers

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sherylehlers

Navigating today's hotel security challenges | Security Magazine - 1 views

www.securitymagazine.com/...days-hotel-security-challenges

security hotel challenges technology hospitality

shared by sherylehlers on 20 Jun 23 - No Cached
  • Priorities for hospitality security in 2023
  • Surveillance Technology Loss Prevention Communication Executive Protection Event Planning
  • Surveillance, loss prevention efforts and communication have remained critical over the past years.
  • ...9 more annotations...
  •  The careful balance of overt and covert security plays an important role in hospitality security
  • surveillance is a key tool for hotel security leaders to extend the reach of their teams and ensure safety at their facilities. “The most important technology you can have in a hotel is your audio and video systems,”
  • importance of communication with internal and external stakeholders to maintain a safe hotel environment.
  • ecurity knowledge across departments such that they can act as the extended arm for the security department
  • uniforms play a part in maintaining the balance of overt vs. covert security in hospitality spaces.
  • hotel security departments, which may face workforce shortages and retention issues
  • risk assessment and communication techniques to further bolster their security posture.
  • security leaders can look to
  • The biggest thing is communication with your administration, as well as with your staff, guests and other security professionals,”
  • sherylehlers on 20 Jun 23
     
    The new challenges that the hospitality industry will face with security will encompass the need for the very best surveillance technology. Surveillance is a key element to security especially when so many hospitality businesses are experiencing labor shortages. In addition, a hotel will need to develop a strong communication link between all departments and have a well thought out risk management plan. If you have all of these items in place you are ensuring the safety of your guests and staff.
sherylehlers

12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

www.cloudbeds.com/...tel-marketing-and-social-media

social social media social media marketing media marketing technology hospitality hotel

shared by sherylehlers on 13 Jun 23 - No Cached
  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
  • ...30 more annotations...
  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • TikTok
  • Facebook
  • YouTube
  • Instagram
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • 5 most popular social channels in 2023
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
  • sherylehlers on 13 Jun 23
     
    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
sherylehlers

Hospitality Marketing: The Complete Guide in 2023 [Updated] - 0 views

peertopeermarketing.co/hospitality-marketing

marketing hospitality tech

shared by sherylehlers on 06 Jun 23 - No Cached
  • Hospitality marketing is the process of promoting your hospitality business with the intent of drawing in more customers
  • Hotels, motels, restaurants, resorts, and theme parks need customer loyalty and social proof to be successful. In addition, with the drop in market size between 2019-2022, you’ll need to work even harder to be profitable in the hospitality industry. Therefore hospitality marketing is vital.
  • hatbots can be used to add an extra layer of interaction between you and your customers, helping them to make a booking or reservation and answering their questions
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  • Augmented reality
  • User-generated content is content created by online users that they then share and can take the form of endorsements, comments, forums, blog entries, social publishing, etc.
  • voice activation among the younger generation of Web users represents a significant opportunity for the hospitality industry.
  • influencer marketing, a digital take on traditional word-of-mouth advertising, assists hotels in building their brands and attracting direct bookings.
  • One way to get strong returns and a steady stream of repeat customers is to collect analytics from online customer testimonials on review websites. This will give you a lot of information about your customers’ preferences, ideas for how to improve your business, and signs of future sales.
  • Personalized marketing allows businesses to send tailored content to their target clients by utilizing automated technologies and data collection
  • computer technology, alters a person’s perception of their immediate surroundings.
  • Hospitality companies in the travel industry can use video marketing to interact with their target market by posting videos on Facebook Live, Instagram, Snapchat, Discord, Reddit, and YouTube.
  • Content marketing aims to draw in customers by providing them with useful, almost always free, resources to provide them with value and sway their decision-making in your favor.
  • Remarketing, a powerful marketing strategy, includes targeting potential customers who have previously visited your website or expressed interest in your services.
  • Video marketing has evolved into an important component of many advertising campaigns
  • you can showcase many incredible experiences through video.
  • Marriott was able to demonstrate what guests could expect from their hotel stays while also highlighting the distinctive aspects of its brand personality
  • content doesn’t have to be text-based to be effective. As such, podcasts have grown in popularity in recent years, particularly among consumers who do not have the time to watch a video or read an article.
  • hospitality marketing is a very challenging thing to get right, and it can be time-consuming
  • sherylehlers on 06 Jun 23
     
    Hospitality Marketing is a vital part of promoting your hotel, restaurant, theme park, resort, etc. To continue to gain more customers or keep the ones you currently have you will need to consider implementing some of these marketing strategies. There are six hospitality marketing strategies outlined in this article so look and see which one is right for your business. They include experiential marketing, personalization marketing, influencer marketing, video marketing, content marketing, and remarketing.
sherylehlers

AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry - 1 views

hoteltechreport.com/...ai-in-hospitality

intelligence hospitality technology

shared by sherylehlers on 01 Feb 23 - No Cached
  • AI could potentially double annual economic growth rates by 2035
  • 800 million jobs could be displaced by automation by 2030,
  • AI can automate repetitive tasks, allowing hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests
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  • Hoteliers who understand how to leverage AI tools to become more efficient and effective will become more valuable than ever
  • AI can identify opportunities for upselling and cross-selling to guests
  • AI-powered chatbots and virtual assistants will allow hotel staff to interact with guests in real-time and provide personalized recommendations and assistance
  • bring in more business travelers by leveraging predictive analytics to forecast future demand for group sales
  • AI can assist in real-time analytics to track the performance of group sales and identify areas for improvement, and in optimization by making real-time decisions based on market conditions, guest behavior, and other factors, and identify new revenue opportunities
  • AI can be used to enhance the safety and security of employees, by monitoring for potential threats and alerting hotel management in case of emergency
  • develop more effective marketing strategies and make data-driven decisions
  • Personalization
  • Smart room technology will be integrated with AI
  • Predictive maintenance
  • Inventory management
  • Automation will be one of the key areas where AI will be implemented, as it can automate repetitive tasks such as data entry, inventory management, and customer service, freeing up hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests
  • optimize energy efficiency by managing lighting, heating, and cooling systems, resulting in reduced energy consumption and costs
  • increased profitability, improved guest experience, and a competitive advantage over other hotels
  • sherylehlers on 29 May 23
     
    The capabilities of AI in the hotel industry are significant in both large hotel chains and small independent ones. If your hotel is not thinking about how to use AI in the near future for revenue management, marketing, personalization, and automation of repetitive tasks then it's going to get left behind. The studies show that AI is going to play a significant role in the economic growth of the global economy with potentially adding $15.7 trillion by 2030.
sherylehlers

Spring Cleaning: Why Hotels Are Investing in New PMS Systems in 2023 - Hotel-Online - 0 views

www.hotel-online.com/...ing-in-new-pms-systems-in-2023

technology systems investing pms mobile solution

shared by sherylehlers on 23 May 23 - No Cached
  • PMS that can communicate with multiple departments and be mobile-friendly so to be accessed remotely
  • The hardest part of upgrading a hotel’s tech stack is often dedicating the funding towards it
  • IT professionals in hospitality continue to struggle with implementing new mobile solutions and partnered integrations using legacy systems. This issue remains a top challenge for operators across every chain scale, and it is something many hoteliers have chosen to tackle head-on by updating their PMS for improved capabilities and vendor services.
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  • modern PMS can provide guests with an expanded mobile reservation system supported by online pre-check-in services and a reliable pre-payment portal. These capabilities have improved the room reservation experience on both sides of the front desk, with operators benefitting from more accurate pre-check-in data. At the same time, guests gain the freedom to book and manage their rooms on their own terms.
  • Mobile check-in was popular before the pandemic, and while it is no longer a necessity for operations, it has nonetheless remained a draw for guests that want to self-serve or at least have the option
  • PMS will be able to maintain communications between multiple departments and more effectively store past conversations for clarification and training purposes.
  • PMS companies are teaming with access control solution and kiosk providers to offer not only online check-in and check-out, but keyless entry.
  • contactless technology movement that has cemented its place in consumer behavior is contactless payments
  • Hotels are becoming more competitive thanks to technology, and the PMS is the bedrock upon which these improvements are being made
  • sherylehlers on 23 May 23
     
    Hotels are investing in new PMS systems to gain a competitive edge with improving guest service, staff and property efficiency and profitability. The new PMS can provide lots of benefits including mobile reservations, online check-in and check-out, keyless entry, contactless payment and mobile two-way messaging. All of these benefits of the new modern PMS will help hotels meet their future goals.
sherylehlers

Open Hospitality: Transitioning The Hotel Industry To A Cloud Ecosystem With Open Integ... - 0 views

www.forbes.com/...cosystem-with-open-integration

shared by sherylehlers on 16 May 23 - No Cached
  • The hospitality industry is witnessing a revolution as several hotel chains and brands embrace modern cloud systems to reduce hardware footprints, enhance customer experience and maintain data safety
  • With the rise in demand for technology to unlock better guest hospitality experiences, hospitality-focused technology innovation is also gaining momentum
  • hotel owners can invest additional cash in innovating hospitality technology to develop and improve core competencies and strengthen the management of hotels and franchise brands.
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  • Cloud computing plays an integral role in the evolution of the hotel industry by offering prompt and easy implementation solutions
  • The transition to cloud technology is mainly driven by the opportunity to scale business operations and revenue growth while providing a seamless guest experience
  • Cloud-based PMS for hotels comes with prompt and economical implementation, effective data security, reduced overhead costs, improved efficiency, user-friendly features, immediate customer support, universal access and better connectivity
  • Open API ensures better data-sharing capabilities between hotel management applications by streamlining hotel operations and user experience
  • Cloud computing plays an instrumental role in ingesting, processing and protecting customer data to power a seamless customer experience driven by data
  • Cloud-based solutions can be integrated to provide customized services to guests, ranging from intelligent keyless experiences to self-check-in and checkout.
  • global hotel industry is moving to an experience-driven paradigm, with technology-led initiatives
  • sherylehlers on 16 May 23
     
    The hospitality industry is finally realizing the advantages of Cloud Computing and are transitioning to it. Hotels want to deliver better guest experiences by providing contactless experiences from checking in to checking out. The on-premises PMS system is moving to the Cloud. This offers better security, reduced costs, universal access and much more.
sherylehlers

IRIS Launches New F&B Solutions to Personalise the Digital Ordering Experience and Leve... - 0 views

hoteltechreport.com/...iris-launches-new-fb

solutions experience

shared by sherylehlers on 09 May 23 - No Cached
  • According to the findings of the 2022 report by Oracle and Skift, “Hospitality in 2025: Automated, Intelligent…and More Personal” the majority of hoteliers (81%) expect to see a strong shift in the service model. In reality this means an increase in guest demand for operators to adopt mobile-first technology that offers choice and convenience.
  • Now operators have the option to build and manage their own digital wine lists which can also be used with the IRIS Flat Menu layout, removing the need for a physical menu.
  • Guests will also be able to see how much has been paid by each person in the Order History, making it easy to split amongst large groups.
  • ...1 more annotation...
  • ”These features focus specifically on improving staff efficiencies and personalising the guest experience. Whether that's reducing the need for physical staff presence, providing guests with clear answers to common questions, or making it easier to manage bills and payments, our goal is to provide F&B ordering solutions that satisfy the guest’s needs and add value to their stay.
  • sherylehlers on 09 May 23
     
    The enhancements of ordering food & beverage by this improved app will help to reduce the need for staff and provide a more personalized experience for guests. It offers the ability to manage new revenue streams for example wine sells can be sold as a glass that were not a previous option unless ordered with a staff member. There are endless possibilities of using this app with other hotel departments as well.
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