Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST).

Thursday and Friday have 18% more engagement than other days of the week

Retail: Sunday is a big day for engagement on the shopping and retail front, but only 5% of entertainment posts go up on Sunday. The industry’s posts lean heavily toward Friday, which has below-average engagement.

Daily Story Feedback

Klout

PostRank

37% of the survey respondents provide a solution (mobile website, accessible website, native mobile device applications etc.) targeting and serving owners of mobile devices. They have implemented this solution within the last year in 68% of the cases. 57% of the survey respondents plan to implement a solution in the future, in less than a year in 69% of the cases.

89% of the survey respondents identify current students as a target audience for the mobile solution. 86% of the survey respondents planning a solution will target prospective students. 76% of the survey respondents with an existing solution want to serve faculty and staff.

81% of the existing or planned mobile solutions have the goal of supporting campus life by providing a calendar of events, bus schedules or maps among others. More than half of the surveyed institutions identify marketing and branding as a goal for their mobile web solution.

C.O.R.E., which stands for customize, optimize, respond and empower -- a proprietary mission and framework.

"'R' is really that the interactive marketing organization needs to be actually responsive to address consumers' concerns in real time with people and technology," she said. "And it goes beyond customer service at this point. It's about the brand promise. If they like the spokesperson in your campaign, why can't they talk to them [just like the Man Your Man Could Smell Like in the Old Spice ads]?" Finally, she said, "'E' is the empower part for the interactive marketing team: Allow them to test new things."

78% of Internet users conduct product research online.

In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds

78% of business people use their mobile device to check email. So that means pretty much everybody that can check email on a mobile device, does.

The Profile Picture—The Most Important Visual Element

The Profile Picture and the Photostrip Should Work Together

The Photostrip—Roll with the Randomness!

While 89.7 percent of the U.S. population aged 18 to 64 have mobile phones, only 49.1 percent are using their phones to shop.

What really surprised me is how low “looking for coupons” fell in the activity hierarchy.  So many surveys preach that people use mobile for deals, deals, deals, but it looks like solid information is more important.

51% of shoppers are more likely to buy from a mobile-specific site but only 4.8% of retailers have them.

1. Define a voice and persona representative of the brand’s purpose, mission, and characteristics 2. People expect to interact with people, be personable, consistent, and helpful 3. Keep things conversational as it applies to portraying and reinforcing the personality and value of your brand and the brand you represent 4. Add value to each engagement — contribute to the stature and legacy of the brand 5. Respect those whom you’re engaging and also respect the forum in which you participate

6. Ensure that you honor copyrights and practice and promote fair use of applicable content 7. Protect confidential and proprietary information 8. Business accounts are no place to share personal views unless they reinforce the brand values and are done according to the guidelines and code of conduct 9. Be transparent and be human yes, but also do so based on true value propositions and solutions 10. Represent what you should represent and do not overstep your bounds without prior approval 11. Know and operate within the boundaries defined, doing so protects you, the company, and the people with whom you’re hoping to connect 12. Know when to walk away. Don’t engage trolls or fall into conversational traps 13. Stay on message, on point and on track with the goals of your role and its impact to the real world business in which you contribute 14. Don’t trash competition, spotlight points of differentiation and value 15. Apologize where applicable and according to the established code of conduct. Seek approval by legal or management where such action is not pre-defined

16. Take accountability for your actions and offer no excuses 17. Know whom you’re taking to and what they’re seeking 18. Disclose relationships, representation, affiliation and intentions 19. Refer open issues or questions to those most qualified to answer 20. Practice self-restraint, some things are not worth sharing 21. Empower qualified spokespersons to offer solutions and resolutions 22. Seek the approval of customers and partners before spotlighting their case studies 23. Take the time to interpret the context of a situation before jumping in with a response 24. What you share can and will be used against you – The internet as a long memory 25. When in doubt, ask for guidance

Macy's is behind the most visible QR-education effort, with a 30-second spot now running nationally. The spot, which was cut down from a demo posted to Facebook, YouTube and Macy's own site, shows shoppers how to use the codes and explains what they'll get access to when they scan one with their phone.

There are abundant in-store signs and employees are armed with more than 100,000 lanyards containing instructions on how to use the codes.

The Backstage Pass videos have attracted anywhere from a few hundred to a few thousand views on YouTube, with a video featuring Kelly Osbourne grabbing just shy of 3,500 views; the video demo of QR codes has snared 2,200 views.

he vast majority of respondents have created a customized experience for their social channels. (Only 9% admitted to not customizing any of their channels.)

A vast majority of marketers (7 out of 10) say they have little understanding of social media conversations surrounding their brand.

About half of the marketers surveyed claim their budget will increase slightly, while about 9% see their budgets greatly increasing.