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Contents contributed and discussions participated by James Hodgins

James Hodgins

Pharma and Healthcare Social Media Wiki | Dose of Digital - 1 views

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    1 Brand Sponsored Patient Communities 2 Patient Communities (Non-Brand Controlled) 3 Healthcare Professional Communities 4 Facebook 5 YouTube 6 Twitter (Pharma & Healthcare Companies) 7 Blogs (Pharma & Healthcare Companies) 8 MySpace 9 Miscellaneous 10 Wikis 11 Non-English Based Programs 12 Blogs (Patients and Caregivers) 13 Blogs (Industry Observers) 14 Twitter (Industry Observers) 15 Marketing Professional Communities 16 Additional Resources
James Hodgins

4 Innovative Ways to Use Web Video for Small Business - 0 views

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    Cool ideas on how smaller and unconventional businesses are using video.
James Hodgins

Facebook Brand Pages: "Marketers are missing an opportunity here." - 0 views

  • 84 have corporate-run Facebook pages
  • Most brand pages offered new content or comments nearly every day (average of 24 posts per month) and actively responded to consumer questions (66 percent). They also actively solicited fan comments (82 percent). Additionally, many posted branded video content (not user generated) to their pages (88 percent).
  • only 39 percent soliciting photo submissions, 33 percent promoting contests, 39 percent posting polls and quizzes for fun, and an additional 32 percent posting surveys to gain consumer feedback.
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  • need to create experiences
  • The 84 official Facebook pages boasted an average of 1.8 million fans. In a single month, fans contributed on average 857 fan posts to each corporate wall, and each corporate wall post averaged 1,456 Likes and 157 comments.
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    Even among the biggest and best brands on Facebook, there is only a .09% feedback from fans.
James Hodgins

Questions to Ask Before Starting in Social Media | Danny Brown - 1 views

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    Good basic questions to keep in mind anytime we talk with a client about social media.
James Hodgins

HOW TO: Use QR Codes for Event Marketing - 0 views

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    Great list of strategies for using QR Codes.
James Hodgins

When the readers become writers what do the writers become? | Creativity_Unbound - 0 views

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    Fantastic presentation that includes many strong social media strategies
James Hodgins

Facebook Now Has 149M Active Users In The U.S.; 70 Percent Log On Daily - 0 views

  • 149 million Americans now actively use the social network (as of 2009, the network had 100 million active users in the U.S.). And 70 percent of these active users in the U.S. log on to the social network daily.
James Hodgins

HOW TO: Design & Program a Facebook Landing Page for Your Business - 0 views

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    MUST READ!
James Hodgins

Buffalo Wild Wings Gets Interactive With SCVNGR Promo - 0 views

  • ike snapping a photo with a fan of an opposing team, earn fans points that go toward winning the grand prize of a trip to see the NBA finals with Scottie Pippen, formerly of the Chicago Bulls.
James Hodgins

Social Media Has Scorching Impact On Small Biz - Forbes.com - 0 views

  • Fifty-four percent of small and midsize businesses (SMBs) are using social media to promote their businesses, double the number using these sites in December 2009, with 35% posting daily updates to sites such as LinkedIn, Facebook, and Twitter, a new study found.
  • although only 17% of SMBs surveyed used incentives to attract online followers, friends and fans, 60% credit social media with positively impacting their businesses
  • 46% said their company's brand awareness has increased and 36% have attracted new business as a result of their social media efforts
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  • 60% have reported a positive impact on their businesses shows [SMBs] are becoming increasingly receptive to the benefits.
  • The majority of small businesses--68%--use social media for networking, 63% tap these sites to attract new customers and 61% leverage social media to increase brand awareness
James Hodgins

Foursquare's Rise to 6 Million Users [INFOGRAPHIC] - 1 views

  • 381,576,30 checkins were made in 2010. A checkin has been made in every single country in the world, plus space. North Korea was the last country to check in. The Rally to Restore Sanity on October 30 was the biggest event of the year, with 30,525 checkins made in Washington, D.C. that day. Food venues were the most popular checkin category in 2010; campuses were the least. MTV, Bravo, the History Channel, Zagat and VH1 were the most popular brand pages.
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