The CMO Site - Kelly Griffin - Inbound Marketing: The Web's First Business Model - 0 views
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"Inbound marketing-dominated organizations experience a cost per lead 62% lower than outbound marketing-dominated organizations.""Fifty-seven percent of companies using blogs reported that they acquired customers from leads generated directly from their blog," according to the report. Blogs were reported as being written daily by 10 percent of respondents, 61 percent weekly, and 29 percent monthly or less often.
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"Eighty-five percent of businesses rated their company blogs as 'useful, important or critical,' and a whopping 27% rated their company blog as 'critical' to their business."Blogs, social media, and organic search (SEO) receive top billing in the report as the least expensive lead-generation categories."Marketers are allocating more of their lead generation budgets to social media and company blogs (9% in 2009 to 17% in 2011)."the smallest companies (1 to 5 employees) are spending even more of their lead-generation marketing budgets on inbound marketing, with 49 percent allocated. Medium to large businesses plan to spend 36 percent.Real-estate brokers expand beyond Web listings to blogs, social media - KansasCity.com - 0 views
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Within three months, his blog made it to the first page of Google when the phrase "Malibu real estate" was searched. Daily page views started to rise until he was averaging 300 a day. On days when a news aggregator picked up one of his posts, page views soared to as many as 8,000. But clicks aren't commission checks. The first phone call from someone reading the blog arrived within a year, and business soon followed. His most expensive listing or sale came last year from a Malibu resident. "She enjoyed reading my blog and wanted me to list her house at $14 million," Gardner said. The 14,000-square-foot Italian villa sits on 20 ocean-view acres. A Seattle-based blog reader recently gave Gardner the listing on her $8.5 million Malibu house. Another, Mark DiPaola, found an ocean-view home site in Malibu last year through Gardner. "When I started looking for an agent I went to Google and typed in 'Malibu Realtor,'" said DiPaola, the chief executive of CheckPoints, a mobile app that rewards shoppers. "The first or second time I saw the blog it was clear he knew the market."
Pharma and Healthcare Social Media Wiki | Dose of Digital - 1 views
shared by James Hodgins on 09 Mar 11 - No Cached
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1 Brand Sponsored Patient Communities 2 Patient Communities (Non-Brand Controlled) 3 Healthcare Professional Communities 4 Facebook 5 YouTube 6 Twitter (Pharma & Healthcare Companies) 7 Blogs (Pharma & Healthcare Companies) 8 MySpace 9 Miscellaneous 10 Wikis 11 Non-English Based Programs 12 Blogs (Patients and Caregivers) 13 Blogs (Industry Observers) 14 Twitter (Industry Observers) 15 Marketing Professional Communities 16 Additional Resources
Ultimate Blogger's Guide to Search Engine Optimization | Social Media Examiner - 0 views
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WordPress. It’s powerful, easy to learn and has plenty of SEO plugins that increase your chances of topping the search engine results.
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Keyword Questions: Struggling with blogger’s block? This tool from WordTracker returns popular search engine queries based on your keywords.
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This plugin allows you to easily add unique meta-descriptions, meta-tags and titles to each post, improve the page title format and reduce the chances that the search engines will get confused by duplicate content on your blog.
Top 5 Mistakes to Avoid on Your Company Blog - 0 views
12 Mind-Blowing Statistics Every Marketer Should Know - 0 views
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78% of business people use their mobile device to check email. So that means pretty much everybody that can check email on a mobile device, does.
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40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
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200 Million Americans have registered on the FTC's "Do Not Call" list. That's 2/3 of the country's citizens. The other 1/3, I'm guessing, probably don't have a home phone anymore.
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The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
60% of Social Media Messages are Links to Published Content [Data] - 0 views
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of all shares, 60% were of links to published content. Additionally, 36% of shares were of embedded content.
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while email still leads the pack as the top sharing vehicle for content with 93% of internet users using it, it's not ahead in the race by much. Social networks trail slightly behind at 89%, and sharing through blogs is a close third at 82%.
Social Media Important to 90% of Marketers [New Data] - 0 views
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90% of Marketers indicated that social media is important for their business. 2. Only one-third of social media marketers want to know how to monitor and measure the return of investment of social media. 3. 58% of marketers use social media for 6 hours or more each week. 4. 77% of marketers plan on increasing their use of YouTube and video marketing in 2011. 5. 70% of marketers want to learn more about Facebook. 6. 69% of marketers want to learn more about blogging. 7. The number-one advantage of social media marketing is generating more business exposure, as indicated by 88% of marketers.
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Only 28% of businesses are outsourcing some portion of their social media marketing.9. 32% of the surveyed marketers said they have less than one year of experience with social media.
Top 10 Business Blogs and Why They Are Successful | Social Media Examiner - 0 views
shared by James Hodgins on 25 Jan 11 - No Cached
9 Ways to Transform Your Website Into a Social Media Hub | Social Media Examiner - 0 views
shared by James Hodgins on 11 Mar 11 - No Cached
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#1: Add social media buttons to your home page #2: Connect your blog with your website #3: Embed videos on your website #4: Make your website shareable #5: Add your presentations to your website #6: Socially bookmark new content #7: Add a Facebook Like box to your website #8: Feed your website #9: Use QR codes to drive traffic
Where Are Social Media Marketers Seeing the Most Success? - 0 views
Study: Google Trumps Facebook (By A Lot) in First Stop for Online Purchases - 0 views
shared by James Hodgins on 02 Jun 11 - No Cached
Email Marketing - Small Business Marketing: Social Surging, Email Still Most Effective ... - 0 views
www.marketingprofs.com/...ing-email-still-most-effectivesocialmedia stats email blog online advertising facebook twitter media linkedin youtube small_business
shared by James Hodgins on 19 May 11 - No Cached
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Email: 91% use email marketing; among them 78% say such efforts are moderately (46%) or very (32%) effective. Websites: 95% have websites; among them 75% say their sites are moderately (38%) or very (37%) effective. Online advertising: 69% use digital ads; among them 60% say those efforts are moderately (39%) or very (21%) effective. Social media: 73% use at least one social channel for business; among them 54% say such efforts are moderately (37%) or very (17%) effective. Blogs: 43% have a blog; among them 47% say their efforts are moderately (33%) or very (14%) effective.
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80% have increased slightly or substantially their use of social tools in the previous 12 months.
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Moreover, 81% of those currently using social media expect to increase their efforts in the coming year.
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95% of small business owners say they use Facebook for business; among them, 82% say their efforts are moderately (52%) or very (30%) effective.
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60% use Twitter; among them 33% say Twitter is moderately effective and 14% say it's very effective. 58% use LinkedIn; among them 35% say LinkedIn is moderately effective and 12% say it's very effective.
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Just 45% of small business owners use video sharing (e.g., YouTube, Vimeo, Blip), but nearly three-quarters say such tools are moderately (46%) or very effective (27%).
7 Tips to Increase Your Blog Comments | Social Media Examiner - 0 views
Who's Using Twitter And How They're Using It / Flowtown (@flowtown) - 0 views
20 Examples of Great Facebook Pages - 0 views
How to Set up a Facebook Custom iFrame Landing Page Application - 1 views
46 Million Americans Check Social Media Sites Multiple Times Per Day [New Data] - 0 views
12 Essential Facebook Stats [Data] - 0 views
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1. 93% of adult US Internet users are on Facebook. (source: BlogHer, April 2011) 2. One out of every eight minutes online is spent on Facebook. (source: ComScore, February 2011) 3. The average Facebook user spends more than 11 hours per month on Facebook. (sources: Bureau of Labor Statistics, June 2010 & Facebook Press Room, 2011) 4. Facebook is overtaking Google and Yahoo in total time spent online. (source: ComScore, August 2011) 5. Facebook has become the top choice for social sign-in. (source: Janrain, April 2011) 6. Facebook has become the preferred way to share content online, second only to email—for now. (source: Chadwick Martin Bailey, September 2010) 7. The average number of "likes" per post on a brand's Facebook page is 54. The average number of comments per post is 9. (source: Visibli, April 2011) 8. More than half of B2B marketers agree that Facebook is an effective marketing tool. (source: Outsell, December 2009) 9. More than half of small businesses agree that Facebook is beneficial to their business. (source: Ad-ology, November 2010) 10. More than 1/3 of marketers say Facebook is "critical" or "important" to their business. (source: HubSpot State of Inbound Marketing Report 2011) 11. The number of marketers who say Facebook is critical or important to their business has increased 83% in two years. (source: HubSpot State of Inbound Marketing Report 2011) 12. 67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel. (source: HubSpot State of Inbound Marketing Report 2011)
33% of Companies Have a Mobile Marketing Strategy [New Data] - 0 views
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