Travel Agents Are Increasingly Using Global Distribution Systems to Book Hotels - Skift - 0 views
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shifting in a dynamic marketplace, they remain useful for travel agents around the world.
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cleon087 on 08 Jun 20I really like how this line pertains to the discussion that we had this week. It proves that GDS still has a role only that its role is shifting.
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Hotels pay a fee of about 20 percent on a booking when they sell a room on a global distribution platform, leading many to look for other distribution solutions like encouraging travelers to book direct online or using online booking sites
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ely on the GDS as an essential operating system for conducting hotel research and booking reservations,
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o generate incremental revenue and maximize revenue per available room through the power of the GDS.”
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63 percent of those polled indicated they tend to book away from hotels that don’t offer the best rate on global distribution system
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said they will book the best deal they find regardless of the advertising content the systems push them.
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It could also be that agents don’t make any commission on sites like Airbnb and Homeaway, so don’t have the incentive to book them for clients.
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This article discusses how travel agents are starting to increasingly use GDS to book for their clients. The article also talks about how people are looking for the best price and care more about that than the advertisement. Hotels want their guest to direct book through their website in order to not have to share profits with others. Hotels pay fees to be on these websites and travel agents are starting to use it more. The article emphasizes the role that GDS has come to evolve to.