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Travel Agents Are Increasingly Using Global Distribution Systems to Book Hotels - Skift - 0 views

  • shifting in a dynamic marketplace, they remain useful for travel agents around the world.
    • cleon087
       
      I really like how this line pertains to the discussion that we had this week. It proves that GDS still has a role only that its role is shifting.
  • using a global distribution system more than they did two years ago, le
  • Hotels pay a fee of about 20 percent on a booking when they sell a room on a global distribution platform, leading many to look for other distribution solutions like encouraging travelers to book direct online or using online booking sites
    • cleon087
       
      The hotel prefers getting all the profit thats whys they encourage the use of their websites and offer rewards to guest that do. My mom is a member of Marriott rewards program and most of the time can get a better deal from direct booking and save hours of searching.
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  • it helps hotels manage their presence on a variety of distribution platforms.
  • ely on the GDS as an essential operating system for conducting hotel research and booking reservations,
  • o generate incremental revenue and maximize revenue per available room through the power of the GDS.”
  • 63 percent of those polled indicated they tend to book away from hotels that don’t offer the best rate on global distribution system
  • said they will book the best deal they find regardless of the advertising content the systems push them.
    • cleon087
       
      This shows peoples motives and how they will spend their time looking just to save money even if it is just a few bucks.
  • It could also be that agents don’t make any commission on sites like Airbnb and Homeaway, so don’t have the incentive to book them for clients.
  •  
    This article discusses how travel agents are starting to increasingly use GDS to book for their clients. The article also talks about how people are looking for the best price and care more about that than the advertisement. Hotels want their guest to direct book through their website in order to not have to share profits with others. Hotels pay fees to be on these websites and travel agents are starting to use it more. The article emphasizes the role that GDS has come to evolve to.
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Marriott International Commits to Continued Innovation in Hotel Guest-facing Technologi... - 1 views

  • The Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest were replaced in February with the launch of the Marriott Bonvoy app. The app was designed to make it even easier for people to search and book hotels across Marriott’s portfolio of 6,700 participating hotels across 30 brands in 130 countries, engage in mobile check-in (with an alert sent when the room is ready), use mobile key (in select hotels) to enter the room, submit mobile requests for service and amenities, and chat with representatives before, during, and after their stay.
  • The app also uses chatbots, enabling guests to ask questions, make simple requests, and receive instant responses.
  • Sorenson makes it clear that Marriott remains committed to adopted innovative technologies and digital capabilities that enhance the guest experience.
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  • The company also seems to understand, as discussed here, that technological advancements will never replace face-to-face human interaction. Rather, technology can help free up hotel staff to better serve its guests through more relevant and personalized experiences.
  • Given all this, it’s no surprise that Marriott International has received widespread accolades for its technology innovation and, in fact, was ranked as the only hotel company in the top-25 list for the past two years on Forbes World’s Most Innovative Companies
  •  
    Marriott International has become successful in using technology to improve the guest experience. They have launched a considerable number of high-profile technology-enabled initiatives including the Marriott Bonvoy app, ChatBotlr, Alexa for Hospitality, and Realy robots. Marriott, however, emphasizes that technological advancements should not replace face-to-face interaction. Although these technological advancements were able to replace members of their hotel staff, the staff's duties were altered to provide personalized experiences with the guests instead.
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How Hotels Can Use Proximity Marketing - Hotspot RevenueHotspot Revenue - 1 views

  • When hotel guests access the internet, Hotspot Revenue grabs their attention with thank you messages, upsell messages, promotional messages, loyalty reward offers or social media messages.
  • Hotspot Revenue’s smartphone heat maps provide real time analytics on your guests’ walking paths and dwell times
  • The tools include Beacons, Near Field Communications, WiFi, Geo-Locational Targeting and others.
  •  
    A new method on how to gather consumer data in hotels or long-term traveling sites in order to capitalize on the amount of consumer spending. There are new loyalty reward offers that are being displayed to those consumers with "specials" and discounts, so that the hotel and store can benefit together off a collaborative marketing effort. This reminds me of the way Uber is able to use VISA in the offers portion to give cash back in Uber credits if its customers were to spend money with the same credit card that is linked to the account. The best of both worlds.
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Proximity-Based Marketing: Why Marketers Need to Use It | TUNE - 0 views

    • apere870
       
      This article talks about the benefits of proximity-based marketing when combined with mobile apps. It explains how proximity technology works and the different types.
  • Proximity-based marketing is having a (mobile) moment. Big brands that are eager to trace advertising and their mobile app investments back to in-store sales are looking at ways to emulate Starbuck’s admirable success with their Rewards program.
  • Understanding and segmenting your customers based on where they spend their time. Engaging customers based on location & time context. Bridged attribution to prove your marketing dollars in the physical side are positively affecting the digital side, and vice versa.
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  • Marketers can detect if a customer with their app is near their store or facility. Those customers can then be sent offers tailored to their specific location and context.
  • Essentially a collection of different sensor technologies, proximity enables awareness of both place and time for mobile apps:
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6 Technology Trends Redefining the Hospitality Industry - 2 views

  • Travelers now prefer self-service over waiting to be served
  • online planning and booking
  • ontactless check-in and
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  • Incorporating technology into day-to-day operations is essential to minimize human error, maximize service efficiency and improve the guest experience.
    • aquin206
       
      Companies must evolve in the world of technology in order to meet customer demands. In effect of the Covid-19 pandemic, travelers now prefer self-service such as contactless check in. The incorporation of this technology, minimizes huma error and maximizes efficiency.
  • Companies must move quickly to meet evolving demands or risk missing the boat.
  • 24/7 digital concierge.
  • Gamification of travel planning
    • aquin206
       
      By using game like templates in their websites, travel companies are able to capitalize on human motivation. When customers able to get rewards, brand awareness, customer loyalty, and revenue are improved
  • As people contemplate their next getaway, hospitality companies can leverage gamification — using game design elements in non-game contexts — to turn travel planning from a chore into a guilty pleasure.
  • companies can capitalize on human motivation.
  • Beyond novelty, using gamification for online advertising is proven to boost data driving, customer loyalty, brand awareness, user-generated content, online engagement and revenue.
  • Virtual reality tours
    • aquin206
       
      Virtual reality tours help travelers to enjoy their future destination before they arrive. They also help with brand experience as they create mental imagery and presence.
  • Through the use of VR (virtual reality), companies can now give first-person digital tours of their space to future guests.
  • VR increases the elaboration of mental imagery and presence, leading to better brand experience,
  • Going contactless
    • aquin206
       
      Contactless check in, mobile keys, and digital payments all increased by 66 percent due to the pandemic. This however, is here to stay as this decreases staff dependency.
  • The adoption of contactless technology like self-check-in, in-room technology, mobile keys and digital payments, increased by 66 percent during the pandemic
  • many hospitality companies transitioned to contactless check-in/out to reduce staff dependency.
  • Chatbot as a digital concierge
    • aquin206
       
      Chatbot is a simple way to meet guest demands 24/7. With FAQ, guests can get an answer to their question in a matter of seconds at any time of the day without needing to leave their room.
  • Hoteliers are scrambling to meet 24/7 guest demands. With fewer staff, chatbots are shifting from luxury to necessity.
  • This means a 24/7 ability to engage users, answer their questions and fulfill their requests.
  • IoT for room control and customization
    • aquin206
       
      IoT allows guests to have a home away from home by personalizing their rooms by changing the color of the lights, temperature, etc.
  • Location-based services
    • aquin206
       
      With location based services, travelers are able to find activities and amenities wherever they are staying. This can offer more intuitive local recommendations without needing staff assistance.
  • IoT technology allows guests to personalize room settings like room temperature and lighting.
  • By seeing a guest's location via their smartphone, hospitality companies can offer more intuitive local recommendations. Without needing staff assistance, guests can instantly access local information, such as the nearest grocery store or the best pub in town.
  • Hospitality tech revolution predictions
  • he hospitality industry cannot expect a return to normal.
  •  
    This article focuses on six trends that are redefining the hospitality industry. These trends are; gamification of travel planning, virtual reality tours, going contactless, chatbot as digital concierge, IoT for room control, and location-based services. Companies must evolve in the world of technology in order to meet customer demands. In effect of the Covid-19 pandemic, travelers now prefer self-service such as contactless check in. The incorporation of this technology, minimizes huma error and maximizes efficiency. Gamification of travel planning: By using game like templates in their websites, travel companies are able to capitalize on human motivation. When customers able to get rewards, brand awareness, customer loyalty, and revenue are improved. Virtual Reality Tours: Virtual reality tours help travelers to enjoy their future destination before they arrive. They also help with brand experience as they create mental imagery and presence. Going Contactless: Contactless check in, mobile keys, and digital payments all increased by 66 percent due to the pandemic. This however, is here to stay as this decreases staff dependency. Chatbot as a Digital Concierge: Chatbot is a simple way to meet guest demands 24/7. With FAQ, guests can get an answer to their question in a matter of seconds at any time of the day without needing to leave their room. IoT for Room Control and Customization: IoT allows guests to have a home away from home by personalizing their rooms by changing the color of the lights, temperature, etc. Location-Based Services: With location based services, travelers are able to find activities and amenities wherever they are staying. This can offer more intuitive local recommendations without needing staff assistance.
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    Hello Alejandra. I really enjoyed reading this article, thank you for sharing! Although I am a germaphobe, and number three (Going contactless) appealed to me on a certain level, the points that stood out to me the most were; number two (Virtual reality tours) and number four (Chatbot as a digital concierge). I am one of the individuals who check reviews of places before I make a reservation but taking the virtual reality tour would give me more assurance of the property because individuals have different expectations and standards so what may be appropriate for them, may not be for me. The Chatbot as a digital concierge is quite convenient for both guests and hotels, hence it will ensure a more comfortable and relaxing stay.
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Leading Through Disruption in Hospitality - 2 views

  • Ninety per cent of all the data created by mankind … has been created in the last two years
  • Virtual reality (VR) also allows users to get 360-degree views of a hotel’s facilities
  • HotelTonight. This platform targets people seeking to make last-minute hotel bookings and helps participating hotels maximize their occupancy rates
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  • Advanced technology can make life easier, but it cannot replace human beings
  • All in all, disruptive innovation is undoubtedly resulting in challenges for the hotel industry. At the same time, it is also a ‘wake-up’ call for hoteliers to turn these challenges into opportunities and competitive advantages
  • New business models such as alternative accommodation (Airbnb, HouseTrip, etc.) and ride-sharing platforms (Uber) are also changing the public’s perceptions to traditional hospitality businesses
  • Technology helps make the world connected and transparent.
  • In short, it’s all about the amount of effort hoteliers are prepared to make to keep their service commitments to their guests. 
  • Disruption brings with it uncertainty through unexpected consequences. People are nowadays more prepared to check themselves in at the airport, use self-service cashier lines at the supermarket, or order food via a mobile app.
  • In hospitality, people’s expectations are also changing. Long queues to check in at the hotel become unacceptable; unresponsive or slow room service lead to negative hotel comments on TripAdvisor; and some expect 24 hours’ housekeeping even in a budget hotel
  • Technological disruption in the hotel industry is therefore challenging but it also brings with it significant opportunities. Due to the large numbers of internet users, including mobile, online review platforms, attract lots of traffic which, in turn, means plenty of business potential for the online travel agencies (OTAs) in particular.
  • Like it or not, technology will always keep progressing and hotel brands could turn such tech challenges into their competitive advantages.
  • No matter how much technology has impacted the hotel industry, hospitality – and the human touch – will always exist and should never be replaced by artificial intelligence (AI).
  • A machine can cook dishes exactly to order, but it cannot experience how the guest feels; a robot might be able to deliver a pot of hot water to a hotel room, but it is unable to tell whether the guest is feeling unwell; an advanced voice control system could make it easier to order room service, but it cannot tell whether the guest enjoys the meal.
  • Many hotels have hired a designated team to respond to selected online reviews with personalized messages because they know the reviews represent ‘real feedback’, not the type of comments which effectively ‘threaten’ hotels with a bad review in a bid to get something for nothing. However, many hotel managers are afraid of getting bad reviews and either choose to ignore them or give a refund. There are many ways to handle this ‘disruption’ and run the business; the key is to find the right way.
  • Hoteliers should be prepared to seize those opportunities, while looking to improve their services and enhance their hospitality offerings.
  •  
    This article dives into the ways that technological innovation is disrupting the hotel industry. Hoteliers are struggling to keep up with guest needs and demands. Technological innovations, while a necessity, can never replace human touch. This rapid change represents a challenge and opportunity for the industry to overcome.
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    Technology advances at a rapid pace. While automation is occurring, it will not replace the element of the human touch. Managers should decide what will provide the best service to their guests.
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    This article explains the technological advances in the hospitality industry and how this has been attributed to being a crutch for the industry and/or a burden. With the utilization of technological software such as kiosks, automated checks in's, and mobile ordering, the hospitality industry has had a disruption in the product that they are offering. The article also undergoes the understanding of taking the implementation of technology and the human interaction and combining them to work cohesively in the hospitality industry. Understanding that it is a balance that both must intertwine in order to find success in hospitality.
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    In this article, all the incredible sides of innovative technology within the hospitality and tourism industry are highlighted and discussed. Along with the discussion of what some of the newest technology is, it touches on how it positively and negatively affects the industry. For example, the article talks about how the average person is so much more willing to go about self-service check-ins and hotels and airports, as well as ordering from a kiosk at a restaurant. From this, while it can be super convenient for the customer, it can also cause extreme damage to the business. Because so much of the industry has transformed to just being at the will of your fingertips, it leaves customers forgetting that not everything comes with instant gratification. "Long queues to check in at the hotel become unacceptable; unresponsive or slow room service lead to negative hotel comments on TripAdvisor; and some expect 24 hours' housekeeping even in a budget hotel", a quote from the article reads. The article also talks about how while there can be many negatives, there are equally as many rewarding positives. For example, "Due to the large numbers of internet users, including mobile, online review platforms, attract lots of traffic which, in turn, means plenty of business potential for the online travel agencies (OTAs) in particular". One of the main points in the article talks about how even though many hospitality jobs are being taken over by computers and AI, the one thing a robot will never be able to grasp and give is human interaction. "A machine can cook dishes exactly to order, but it cannot experience how the guest feels; a robot might be able to deliver a pot of hot water to a hotel room, but it is unable to tell whether the guest is feeling unwell; an advanced voice control system could make it easier to order room service, but it cannot tell whether the guest enjoys the meal". In conclusion, while there are indeed many disruptive changes that have bee
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Why and How to Use Proximity Marketing for Restaurants? - 0 views

  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
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  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
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    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
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    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
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Property Management Predictions | Top Stories | | Hospitality Magazine (HT) - 0 views

  • “Expectations and technology change. Today the critical point we are focusing on with our PMS is overall improvements to the guest experience. The whole concept of understanding your guest and understanding their preferences and behaviors to enhance the experience goes along with a hotel’s ability to market to the guest in a better way.”
  • “Going interactive with the guest experience is going to have an impact in the sense that every guest can be a user on your PMS,”
  • “This will include functionalities such as: updating profiles, tracking rewards, making requests from the room, and interacting with other guests.
  •  
    This article introduces the next generation PMS systems: 1. Mobility is about taking customer transaction and activity away from a counter or a tethered device. 2. PMS will be integrated with social site's information and capabilities because online/social branding and interaction will be a requirement to compete. For example, PMS will enable hotels to stay on top of ratings and respond guest comments on sites such as Facebook, Twitter, TripAdvisor, Yelp and more. 3. Integrated data- PMS systems will have to adapt to allow the guest to specify their preferences and requirements while the PMS tracks spending patterns to match guests' preferences and choices.   4. PMS providers are focusing more on creating products that can transcend to the global market place by adding mapping tools that display locations of goods, inventories, assets, and supply chain networks as well as currency and time conversion. 5. PMS providers will focus on expanding and improving their cloud-based technology by increasing security, reducing of costs of system adoption, and interoperability with all hotel departments. 6. Personalizing the PMS- There isn't one size fits all. With all of the functions that modern property management systems are expected to perform, further customization is always a desire for hotels.  
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Top 2012 PMS Trends: NORTHWIND Showcases Guest Loyalty for Independents, Maestro Cloud ... - 0 views

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    This article introduced the top PMS trend of 2012. They are Mobile Booking reservation software tools; hosted solution options for reduced IT investment; and guest loyalty systems. NORTHWIND Maestro is the leader who leads all these trends and innovations. They conclude that the technology is for greater staff productivity, greater communications and profitable business process. The company also develops and implements cloud system to allow the customer to manage several hotels on just one central site. The purpose of that is to centralize audits and maximize revenue. The company also provides maintaining to their PMS network for free. The other one is the Travelers and Operators Go Mobile. From this PMS technology, the mobile usage is already having a huge impact on reservation booking and property operations. The customers are always able to book the hotel from their wireless devices like iPad. The company enables operators to wirelessly connect to their Maestro centralized system. The operators can receive management reports, real-time activity and other features from Marstro. Guest loyalty levels is using by operator to recognize, reward and retain guests. The new system is based on a single-image database and gives independent operators robust functionality. The system will check the errors and considerable cost for operators. Also it is mobile and social media optimized.
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Majority of Diners Expect Tech to Place Orders | News | Hospitality Magazine (HT) - 1 views

  • A majority of consumers expect to use technology to order food at restaurants more often in the coming year, and very few (just 3 percent) expect to use it less than they currently do, signaling opportunity for operators who haven’t already integrated the latest technologies into their business.
  • consumers express the most interest in tableside touchscreen devices that enable them to self-order and pay, iPad/tablet menus and digital rewards tied to loyalty programs.  
  • but also receptive to trying an array of new technologies at their favorite restaurants,
  •  
    according to the survey, the trend of using the new technology to order food is accepted by most of consumers. they are curious and want to try it. It is a good news for the restauran to renovate and upgrade. Such technology can attract more young guests who follow the fashion.  
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HRIS | HR Software for Hotels | Hospitality IT | Software for Hospitality| Immerauf - 1 views

  • HRIS has emerged as among the most crucial aspects of hospitality IT. No hos
  • . No hospitality management system can be considered complete without an effective HRIS system.
  • Greytip Software is a focused HR & Payroll software solutions company.
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  • An efficient HRIS system manages the recruitment, staff-shifts, time & attendance, and many other aspects of your hospitality HR requirements. It should be able to drill down to history files and provide e-leave application & training management.
  • Developing a product that caters to small and big customers, across industry verticals, needs a lot more experience, mature processes, and superior engineering.
  • Folklore HCM
  • Folklore Payroll
  • Folklore Attendance Software
  • Folklore Training
  • Benefits
  • Benefits
  •  
        This website is a homepage of the company called Immerauf. This company is to provide network service and sell the technology products that are related to the hotels. Human Resources Information System is also a product of theirs.     As everybody know, without an effective HRIS, the hospitality management system could not be considered completely. The functions of the HRIS are managing the recruitment, shift, attendance, requirement and so on. They highly recommend their HRIS technology product. And they mentioned their partner Greytip Software. The partner is a focused HR & Payroll software solutions company.     They introduced a few basic own and partner's history and stated they had groups of customers, more experience, and superior engineering.     They list some products overview, such as Folklore HCM, Payroll, Attendance Software and Training. All of the products could help hotels to reduce the transaction costs, improve employee morale, communicate better, eliminate the fussy processing, increase productivity, save time and effort.
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    HRIS has emerged as among the most crucial aspects of hospitality IT. No hospitality management system can be considered complete without an effective HRIS system.An efficient HRIS system manages the recruitment, staff-shifts, time & attendance, and many other aspects of your hospitality HR requirements. It should be able to drill down to history files and provide e-leave application & training management. And this article introduce us a HRIS product that is a software solutions for HR and Payroll departments that that span the entire spectrum of HR & payroll functions covering employee information management, training management, compensation, benefits, attendance management, etc.
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    The Hospitality industry is known to have very high attrition rates. This makes it all the more critical to have a robust HR information system (HRIS) in place. HRIS has emerged as among the most crucial aspects of hospitality IT. No hospitality management system can be considered complete without an effective HRIS system. The products are backed up with high quality customer support and service. Our support is timely and relevant, ensuring a high degree of usability for our products. It can track record which is caters to small and big customers, across industry verticals, needs a lot more experience, mature processes, and superior engineering. The benefit are: * Lets you focus on strategic HR instead of routine admin tasks * Reduce transaction costs * Improve employee morale * Communicate better * Get business intelligence with MIS reports * Modular design that lets you pick and choose
  •  
    As hospitality industry has a high attrition rates, a HRIS software is important for hospitality management system. A good HRIS system usually has the functions of recruitment, staff-shifts, time & attendance, etc. Folklore HCM is a web-based software with the employee self service. It is usually used with other products such as Folklore Payroll, Folklore Training, and Folklore Attendance. Folklore HCM lets the HR manager pay attention to strategic issue instead of routine tasks. It also decrease costs and increase employee morale. Folklore Payroll software makes the payroll accurate, increases the productivity and reduce transaction costs. It can also motivates employees and examines different aspects of income tax. Besides, Folklore Attendance Software Folklore Training are all web based software and have many benefits.
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    HRIS technology plays a very important role in hospitality industry. There is no hospitality management system can be considered complete without an effective HRIS system. This technology manages the recruitment, staff-shifts, time&attendance, and many other aspects of the HR requirements in hotel. It is very useful especially for Human Resources. This tech is also backed up with high quality customer support and service. Some of the support is timely and relevant, ensuring a high degree of usability for our products. It can help us do track record, products overview, folklore attendance software and so on. It can not only drill down to history files, but also provide e-leave application& training management.
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    this article is talking about the Greytip Software. this software has many solutions. it can help the manager monitor the HR activities and payroll activity. using this system, the managers can analyse their hotel attrition rate and make measures in time.managers can easily promote the employee information management, develop training management, create compensation,share benefits, supervise attendance management. this way can save money and time. managers do not need to set up sheets of attendance, employee behavior, punishment or rewards,etc. depended on the computer, the process of management goes more smoothly.
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Advantages & Disadvantages of Human Resource Information System | Chron.com - 1 views

  • When the decision to build a human resources information systems department is made, examine the options carefully and be aware of technology and human resources trends for a small business. Small businesses have unique needs based on company goals for growth, or a plan to remain small with access to technology without the hefty costs. The term "human resources information systems" (HRIS) often is used interchangeably with human resources management system (HRMS) and human resources information technology (HRIT). Any of these terms is used to describe the computer and information technology a company utilizes to automate human resources functions and employment actions.
  • A very popular use of HRIS is employee self-service. Many employers are utilizing their HRIS to supplement the human resources department staff by enabling employees for find answers to common questions they would have asked a human resources representative.
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    This article summarized the advantages and disadvantages of using human resource information system. An HRIS is used for employment actions such as applicant tracking, performance management, attendance, compensation and benefits management, work force analyses, and scheduling. A very popular use of HRIS is employee self-service. There are a lot of advantages of HRIS, such as it is monitored by qualified specialists who know technology and HR functional and tactical processes can manage compliance with federal and state laws, streamline processes for recruitment and selection, and produce analyses, data and reports for internal and external use. What's more, it is easy to use for qualification computer technology specialists, accuracy of information and the ability to perform HR audits using any combination of parameters. It saves a lot of time. The disadvantages included that HRIS may involve human error during information input, costly technology to update the system and malfunctions or insufficient applications to support the human resources needs. There should be a qualified specialist with human resources functional area knowledge to manage this system. The cost to hire an HRIS specialist may be far above the average salary for a computer technology specialist.
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    The article highlighted describes some advantages and disadvantages of a Human Reources Information System for small business, that would include restaurants. The decision maker would have to take in consideration what type of information the system will need to handle in order to select the system to be used. This systems can do applicant tracking, perfomance management, attendance, compensatio, benefitios, paid time off and etc. A type of disadvantage for small businesses would be to be able to get support from somebody to manage the system. This could have high costs involved.
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    This article discusses Human Resource Information Systems and the benefits and disadvantages to investing in such a program. Some of the advantages that the article addresses are: "manage compliance with federal and state laws, streamline processes for recruitment and selection, and produce analyses, data and reports for internal and external use." The technology allows employees and managers to "locate answers and information quickly without the need to consult an HR representative every time." I feel that this advantage outweighs any of the disadvantages that there may be. The benefits of a business/hotel running more smoothly are infinitely rewarding to profits and many other aspects of convenience. Some of the disadvantages that the article addresses are insufficient applications to support the human resource department, as well as it being costly.
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    This article describes Human Resource Information systems and the benefits and disadvantages to investing in this type of technology. The article states that the advantages to investing are: "being able to manage compliance with federal and state laws, streamline processes for recruitment and selection, and produce analyses, data and reports for internal and external use." Most importantly though, the article states, "The employee and manager self-service features are excellent ways to free up the time of your human resources staff members for project work and other duties. Employees and managers can locate answers and information quickly without the need to consult an HR representative every time." This, to me, outweighs any disadvantage that may come from investing in HRIS technology because the convenience that this technology provides could really benefit profits for a business. HRIS is about coordinating communication among different departments. Businesses should really invest in this technology, even though it is costly, because ultimately it will increase profits by getting things done faster and more efficiently, as well as preventing problems from happening before they happen.
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    With the development of high-tech management system, HRIS is no long strange for us. The HRIS is a software or online solution to data tracking, data management, or all of the data needs of the company within the human resources department. The reason why HRIS is becoming  more popular is that it has some useful functions such as the employee self-service through which employees can find answers to common questions by themselves while not ask a human resources representative. This system can help to save time and money for the company in certain aspects. But in this article, the author compares the advantages and disadvantages that HRIS brings to the company.The disadvantages can be that it may involve human errors during information input, costly technology update and so on. So if a company wants to apply this system, it should also look at these disadvantages, compare them with the advantages and then make a final decision in order to avoid suffering from the bad sides of the system. 
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    The HRIS is used for applicant tracking, performance management, attendance, compensation and benefits management, work force analyses, and scheduling. HRIS can be also used for employee self-service. The human resources department staff can find answers to common questions they would have asked a human resources representative from the HRIS. HRIS has many advantages. It can help organization manage compliance with laws, streamline processes for recruitment and selection, and produce analyses, data and reports. The ease of use for qualified specialists, accuracy of information and the ability to perform HR audits using any combination of parameters. However, there are still some disadvantages, such as human error during information input, costly technology to update your system and malfunctions or insufficient applications to support human resources needs. In addition, the cost of hiring an HRIS specialist is also a problem for the small business.
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Emerald | Have human resource information systems evolved into internal e-commerce? - 0 views

  • Human resources (HR) have been a well-established function in organizations for decades,
  • the department was typically perceived by many organizations as a “necessary evil,” that is to say, as an essential but in no way profitable or advantageous element,
  • even at the current time HRIS is not limited to technological elements alone, such as computer hardware and software applications, but also includes the people, policies, procedures, and data required to manage the HR function.
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  • Nevertheless, these well-accepted attributes of HR have been challenged in the past few years, as several indicators reflect fundamental changes within the HR function,
  • although little has changed in this function over the past decades, there are growing expectations that HR will improve corporate competitive advantages by adding real measurable value to the organization.
  • The apparent difficulties in upgrading HR to a strategic position in organizations result in missed opportunities especially in hospitality and tourism, where the human capital has substantive potential to improve the competitive advantage of enterprises, particularly due to the growing competitiveness of the industry, as well as the centrality of the human element in the delivery of hospitality products and services
  • The second change in contemporary HR which, interestingly, is closely related to the previous one, is the growing trend of incorporating advanced information technology (IT) in HR practices.
  • There is extensive evidence to the growing transfer of HR functions to digital formats, as can be seen in the growing popularity of human resource information systems (HRIS) among organizations. HRIS is currently perceived as one of the important factors influencing the role of the HR function, as well as the workplace as a whole. Although in many aspects, technology remains under-utilized in HR functions (Jones and Hoell, 2005), recently its effects have begun to be evident in many organizational aspects,
  • Furthermore, it is widely argued that the adoption of HRIS is likely to promote HR to the awaited position of strategic partner in the organization. The main reason for this is that by using HRIS, HR professionals can improve their performance by gaining better knowledge of the organization and its employees, thus facilitate participation in strategic planning and implementation. In addition, by improving the efficiency and effectiveness of the HR day-to-day administrative tasks, HRIS allows the HR staff to dedicate more time to strategic decision making and planning, which consequently provides more value to the organization to enhance its position within it
  • modern HRIS make optimal use of internet and web capabilities for performing their tasks
  • successful HRIS support the planning and implementation of managerial key processes in the organization, such as executive decision making, technology selection, interdepartmental integration, and organizational reporting structures.
  • Intranet-based employee self-service (ESS) provides employees direct access, mainly through a web browser but also through a centralized kiosk, to personal HR-related information. Thus, the employees can individually handle transactions that used to be carried out by HR personnel,
  • Both MSS and ESS create a trend of delegation of responsibilities and activities that were once considered to be the domain of HR professionals and administrative personnel, directly to employees and managers
  • HRIS was seen mostly as a special form of office automation systems, the emphasis being on reducing costs and staff while making the standard HR tasks more efficient
  • In addition, in today's workplace the HR tasks have become more complex, along with organizational trends such as globalization, consolidations, strategic partnerships, and greater than ever governmental and regulatory reporting requirements for employees.
  • Therefore, from the administrative perspective, by providing powerful computing capabilities, HRIS are changing and improving procedures and processes that were carried out less efficiently before,
  • the automation of routine transactions provides HR professionals with time to perform strategic functions related to the human capital
  • HRIS allow the firm to be proactive in HR planning, by giving managers a constant flow of employee information
  • since HRIS can significantly improve the way employees and managers communicate with each other through various communication channels, this improves the flow of information and expertise throughout the organization, thereby enhancing the firms' strategic capabilities
  • Another prominent perceived characteristic of the HR function has been its reliance on relatively low-tech methods in implementing its tasks
  • Although HRIS can provide both administrative and strategic advantages, it should be noted from the onset that they are usually expensive systems to purchase and implement. Designing and implementing customized HRIS, adapted to the specific needs of the organization, will significantly enhance its functionality, but will result in increased software and hardware costs, as well as time-to-deployment
  • the initial costs of developing such HRIS are high,
  • In order to reduce the costs of HRIS, an organization can purchase off-the-shelf applications composed of HR database programs, aimed at meeting the general needs of HR functions
  • These findings point to the vital need of the HR function to provide evidence of the effectiveness of HRIS, for the purpose of attaining the executive management support for the change.
  • for a successful implementation of HRIS, it is no less important to obtain the support of managers and employees in the organization. Although modern HRIS offer clear advantages to managers, through the use of MSS, for better management of their staff, the implementation of such systems is likely to be followed by a certain level of resentment on the part of the managers. Since MSS transfer the responsibility of performing employee HR-related transactions from the HR staff to the direct managers, many of them are frustrated since they feel that additional administrative tasks are being imposed on them
  • Another relatively common problem, concerning both the implementation and the flowing management of HRIS, is the question of who is in charge of the system. Since the successful development of HRIS requires the input of both the IT and the HR departments, it is not uncommon for disputes over areas of responsibility to break out between these departments.
  • Other territorial conflicts around HRIS may arise when departments feel that the system expropriates some of its authorities; for example, the payroll department might resist HRIS that combines payroll functions. A possible solution to such a problem can be the establishment of cross-functional teams that run HRIS projects
  • the implementation of HRIS raises both ethical and legal issues that need to be addressed by the organization. First, the use of relational database technology provides access to more detailed employee information than ever before.
  • Second, HRIS usually contain private information on the employees, while the access to this information is often allowed to employees outside HR, as well. As a result, some employees feel that their private lives are not protected adequately.
  • The hospitality industry is characterized by a higher turnover rate than other sectors of the economy
  • Traditionally, HR in organizations has utilized low-tech methods in recruitment.
  • Internet recruiting benefits both the organization and the job seeker's perspectives (Pearce and Tuten, 2001; Singh and Finn, 2003). The benefits to the recruiters include: Cost savings, as it is significantly cheaper to advertise on the internet than in a newspaper. Compared to the use of professional search firms (also known as headhunters) the amounts saved are even higher. Recruiters generally receive more applications, which results in a greater pool of candidates from which to choose. Recruiters may receive applications faster, often even on the same day a position is announced. Improved ability to target a specific audience, thereby decreasing future turnover. Time saving, as more unqualified or unfit applicants can be eliminated, through online contact, in the initial phases of the recruitment process.
  • On the other hand, internet recruitment is not without limitations.
  • Once the recruitment process has ensured a large pool of applicants to choose from, the next phase is to select the most suitable candidates.
  • Traditionally, these selection methods involve the visit of the candidate to the organization or, to a lesser degree, to an assessment center, for interviewing, pen-and-paper testing, or situational testing, including group dynamics.
  • The use of advanced technology allows the selection process to complete the widespread online recruitment methods.
  • Nevertheless, the main impact of technology in selection procedures is in relation to employee interviewing and testing.
  • Anderson (2003) broadly described the prominent technology-based selection procedures, along with an assessment of their acceptance and effectiveness.
  • Adequate training is essential in providing quality services, yet traditionally hospitality organizations have not invested adequate resources in training their employees (Conrade et al., 1994). Most of the knowledge and skills of hospitality employees is transferred through on-the-job training,
  • However, as noted by Collins (2004), delivery of organized and structured training programs in the hospitality industry is a constant challenge, mainly because of the size and geographical dispersion of the workforce, as well as the extensive resources – financial, work, and time – needed to establish in-house training programs.
  • Although technology-based training methods have been available for a long time, the hospitality industry has usually lagged behind other sectors in adopting them.
  • Web-based training (WBT) can deliver courses nationwide or worldwide at all time zones to any connected computer, and is easy to update and monitor.
  • Effective performance evaluation plays a critical role in the successful implementation of organizational strategy and in gaining a competitive advantage. Therefore, in addition to important HR decisions that greatly rely on performance evaluation, such as promotions, outplacements, dismissals, many organizations link performance to compensations and rewards. As noted by Bowley and Link (2005), a performance-based compensation plan, often known as “pay-per-performance,” should reflect the organization's goals.
  • the traditional methods, based on a disconnected blend of discrete applications, spreadsheet programs and paper-based systems, to communicate goals, track employee performance and manage compensation, are insufficient in the contemporary challenges of linking performance evaluation to organizational strategy (Bowley and Link, 2005). Yet, although sophisticated HRIS were developed to meet these contemporary challenges, Ensher et al. (2002) found little effect of HRIS on the process of performance management among HR executives, who still rely on paper-and-pencil administration and hard copy documentation of employee evaluation.
  • Nevertheless, CPM has drawbacks that are highly relevant to a service industry such as the hospitality industry (Miller, 2003). The main concern that CPM raises is that reliance only on quantitative criteria is likely to lead to the neglect of more qualitative aspects of performance.
  • Consequently, an effective CPM must be followed by the establishment of an employee development plan, designed in collaboration with his/her supervisor. The second application of technology in appraisal management is online evaluation and appraisal software (Miller, 2003). In contrast to the aforementioned CPM, in these cases technology facilitates delivering performance feedback, rather than generating the actual evaluation outcome.
  • 360° feedback,
  • In addition, evaluation software packages can be used as stand-alone applications or as an integral part of the organization's HRIS, which offers computerized standard evaluation forms. The use of user-friendly software in evaluating employees allows managers to focus more on the contents of the evaluation, rather than on the forms.
  • Therefore, the use of computer software programs allows better coping with these challenges, while saving time and money.
  • While the organization enjoys the reduced need for complex bureaucracy, the employees enjoy better control and enhanced anonymity, as there is no need for dealing directly with HR staff on personal financial matters.
  • The use of HRIS has significant impact on the current affairs between the management and the employees, as well as the characteristics and the environment of the contemporary workplace. From the administrative perspective, through the HRIS the managers and the employees have access to relevant information on employee work rules, policies, and regulations on issues like privacy, illegal discrimination, and work diversity. In addition, the HRIS can assist discharged or displaced employees in finding alternative employment, by providing links to career counselors, training programs, and information, all of which are required for a successful and effective job search
  • technology has changed the nature of the workplace and employer-employee relations more fundamentally than just providing more accessible information.
  • Traditional e-commerce technology provides product/service, promotion, placement, and pricing strategic initiatives to external constituents through the use of extranet platforms merged with intranets (for instance, customer relationship management). HRIS technology provides the same initiatives through the use of intranets merged with extranet platforms (for example, recruitment). Thus, HRIS technology may be considered to represent internal e-commerce systems, which are crucial to the alignment of HR functions within strategic initiatives aimed at sustainable competitive advantages.
  • The evolution of HRIS platforms provides a range of tools for use by enhancing employee-employer relationships. The full service range of HRIS functions brings human capital closer to the strategic direction of the organization.
  • However, the technology is merely a tool that may enhance strategic alignment.
  • There is also evidence from the literature that a disengagement of the HR function from strategic initiatives exist in many hospitality enterprises.
  • It is common knowledge that the hospitality industry is labor intensive with many points of intimate service interactions of long duration. HR will produce sustainable competitive advantages for those firms that include the HR function in a united strategic direction.
  • The literature identifies the advantages of aligned human capital as a means to accomplishing sustainable competitive advantage for enterprises.
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    This article is a research paper did by Amir and Beer-Sheva. The purpose of this paper is to discuss the impact of technology on the human resources function in organizations, in general, and in hospitality firms, in particular. At the beginning, it introduced the role of human resources department in organizations for decades. And the trend or changes in contemporary human resources. Then it came out that we cannot skipped the effect of technology on the HR function, especially in tourism and hospitality industry. So, next it gave the definitions of HRIS by introducing technology. And list some advantages and challenges of using HRIS. In the end, it listed how technology put infusion across HR function, including recruitment, selection, training, performance evaluation and compensation, payroll, benefits and pension administration, labor relations and outplacement.
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Next Generation Restaurants Use Technology to Streamline the Dining Experience | Busine... - 0 views

  • Dining establishments have begun exploring technological solutions at every stage of the dining experience in order to make eating out cheaper, easier, and faster.
  • technology is able to streamline the seating process. Computers can calculate wait times efficiently and allow hosts to easily keep track of seats that are available.
  • Digital menu displays allow restaurants flexibility in presenting dining options to their patrons. Computerized menus can be changed throughout the day to reflect specials or items that have run out and offer a cost effective option for restaurants.
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  • This eliminates human error and speeds the ordering process
  • applications allow customers to partake in and track customer rewards programs, engaging patrons in their relationships with their favorite restaurants and building customer loyalty.
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Hotel Security Demands More Investment In Latest Integrated Systems - 0 views

  • However, most hotel chains and investors have little interest in anything more. Highly intelligent security systems that give staff electronic instructions and control all relevant building automation systems in an emergency, such as turning off the air conditioning systems, opening fire doors, opening smoke extraction vents for smoke-free stairwells, activating emergency lighting, activating CCTV systems for locating the sources of danger, individual and logged evacuation announcements, detailed information for rescue services on action already taken etc., are rejected for cost reasons - even in VIP hotels
    • Grant Beck
       
      This reminds me of all the discussions in class about smart rooms.
  • contribution to profit, or the perceived lack of it,
  • Because security is not profitable, investors and hotel operators are reluctant to invest in safety and security
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  • serious security breach can significantly damage a hotel operator's brand name
  • only asset owned by many hotel operators today is their brand
  • people have a false sense of security.
  • Interest in security has always been event-driven.
  • Any reductions in policy premiums are based only on passive systems and do not reward commitment to active systems
  • such systems can dramatically reduce the financial repercussions of a claim following a serious incident.
  • even though
  • Hotels may be concerned about the costs of higher-level security systems but criminal activity could cost a hotel its reputation and not to mention, a person his or her life.
  • Hotels may be concerned about the costs of higher-level security systems but
  •  
    Hoteliers don't give security a high enough priority Security is not as high on the hotel agenda as it should be according to Michael Hartmann, Senior Vice President for Hospitality Solutions with Siemens Building Technologies . Here he looks at the reluctance to invest in the latest security systems, the different levels of security typically employed and the benefits of an integrated approach.
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Advantage & Disadvantages of E-marketing - Marketing - 0 views

shared by xwang023 on 27 Mar 13 - No Cached
  • nternet marketing
  • In e-marketing, automated tools and/or software does the whole thing.
  • Therefore, it is very important that you are aware of the reward and inconveniences of internet marketing before you really strategize to optimize your revenue on the advantages and nullify the disadvantageous effects of virtual e-marketing.
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  • Internet marketing
  • An e marketing effort supports the customer base almost round the clock.
  • In e-marketing, the cost of establishing your presence and networking with identical bloggers is nothing compared to offline business.
  • disadvantages of Internet marketing
  • Hardware safety and quality assurance, software that facilitates the unique business requirements, setting up or tagging with online payment channels, online distribution costs, maintenance of site and upgrading are all the requirements for a successful sustaining business on the net.
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    Actually, an offline business could be very resource consuming in terms of cost of advertising and promotion through postal mails and networking similar business partners through tele-calling and organizing physical interactive sessions. In e-marketing, the cost of establishing your presence and networking with identical bloggers is nothing compared to offline business. The E-business through the internet obviously has huge benefit for the business nowadays.
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    Most of the marketing efforts that cater to the organized sector are open 24 hours and 7 days a week. Moreover, the reach is global and customers feel convenient to shop/communicate anytime they want to. The clients are updated immediately about any new modifications and alternations in information through RSS feeds.
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Are "Green Initiatives" in Hotels Bogus? Hotel Workers Think So : TreeHugger - 0 views

  • The hotel users get a few bucks back because they are not paying for services that they don't feel they need; the hotel saves a few bucks and a lot of water and electricity; everybody wins except the guys at the bottom who do the dirty work.
  •  
    This article contains the belief that the "green initiatives" of the hotels are more for saving the company money than saving our planet. The article continues to tell how some hotels give their customers rewards for not requiring housekeeping assistance. This leaves the question of whether this initiative is actually saving the company money or harming the employment of the housekeeping staff. I believe that going green is a proper step to take, especially looking at today's economy. Going green could improve our environment. However, this is not what I am seeing in today's companies. The companies are too reliant on profit. So, they use the green initiative as a way to actually cut costs, without actually going green. Companies should focus more on how the green initiative will affect the world as a whole in the future instead of completely focusing on profiting for now. Focusing on profit and covering it with the supposed green initiative will only drive up unemployment and create more problems with today's economy.
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POS Software Trends 2013 | Top Stories | | Hospitality Magazine (HT) - 0 views

  • Any technology investment is a balancing act. Roll out a new technology and run the risk that something better (more affordable, durable, simplified, etc.) will soon be developed. Or wait for “something better” to come along at the risk of being a bit too far behind the competitive curve.
  • On the supplier side, many vendors have already rolled out or will release some form of mobile-ready solution in 2013. Mobile advancements cover both consumer-facing and employee facing. Vendors’ R&D in cloud-based POS should start to come to market in 2013.
  • Online ordering is the number-one choice for the second year running, and in fact slightly more than half (51.2%) of all restaurant operators in our survey named it the POS feature they’d most like to invest in for 2013. Interest in mobile phones for ordering and payment is spiking, too, with 48.4% of restaurant operators adding it to POS shopping lists. Cloud computing saw the biggest jump, and is desired by 36.2% of restaurants in our survey (a jump of 17 percentage points over 2012).
  •  
    With cloud computing such a big hit in all levels and industries, restaurants are also shifting their approach from more customer service, less techonology investment to vice versa. This article summarized the upcoming trends, features in demand and purchsing plans for POS in 2013.
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  •  
    This article discusses some of the POS trends that restaurants will be making in 2013. Restaurants have been more dedicated to customer service than technology investment, but that has started to change. Technology advancements over the years have motivated restaurants to into looking into changing their current models of operations. In the case of POS systems, suppliers have made many advancements to positively impact the customer experience. Mobile POS, social media, and tablet hardware are only a few of the advancements suppliers have made to create interest within the restaurant operator community. Restaurant operators were asked what they were looking for in innovations. Online ordering was the number one choice, and mobile phone features were on the list. Cloud computing continues to rise in the interest of restaurant operators as well. Out of all of the operators surveyed, only 19% said that they had no plans to make any changes to their POS systems. Some of the restaurants said that they would be moving on the a new POS vendor while other said that they plan to stay with their current vendor. No matter the choice investment in new POS technology is not going to slow down. More restaurants are taking risks and diving into new technology and "testing" the new product. There is a strong desire within the restaurant community to have new POS technologies.
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    Hotel operators are looking to better POS system which can positively impact the customer experience, increasing hotels innovation and investment. There are two trends of 2013 POS: more platform innovations, and overall purchasing plans. For the suppliers, they will make some forms of mobile-ready solution of POS. The new technology of cloud-based POS is also being brought to market. What is more, tablet hardware, social media will be integrated into the POS. POS Features in Demand In HT's survey, we know that most restaurants desire for more advanced POS technology. And online ordering is the number-one to be upgraded in the next year for them. They also Interest in mobile phones for ordering and payment. Cloud computing has a biggest jump, which is desired by 36.2% of restaurants. For the POS Purchasing Plans, most operators need add new functionality, features or modules to current POS software. More restaurants are investing in POS technology. A third of all restaurants are in a "testing and research" phase for POS upgrades. There are many specific Predictions and Plans in different companies, for example, integrating mobile applications into POS, more interactive options, simpler points of contacts, online ordering for mobile devices, Apps accessible from any phone at any time, personalization, recognition, rewards and outstanding, etc.
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    This article analyzed what POS can bring to nowadays' hospitality industry and forecast the future trend. Any technology investment should be a balancing act. All the hotels should make specific forecast and plans about their designing about their POS.
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5 Profit Boosters Hidden in your Restaurant Point-of-Sale System | RestaurantNews.com - 0 views

  • Your POS software may have a customer database, that lets you find customers who haven’t visited recently or who love your Chicken Parmesan.  Your POS software may even have a built-in loyalty program, that encourages customers to identify themselves and lets you reward customers for purchases.
  • It may tie in to a marketing automation system, that helps you keep in touch with customers via e-mail, text message and social media.
  • Just pick 5 to start, set them up in your point-of-sale software, and count them on a weekly basis.  You’ll learn valuable information about your operation, and send an important signal that you are paying attention to food costs
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  • On-the-spot reports, graphs and alerts will let you know if your labor costs are meeting your goals.
  • Take some time on a quarterly basis to review your menu performance reports, update your food cost comparisons, and evaluate your couponing. Use the information your POS system has been gathering to help make informed decisions to improve your bottom line!
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    POS is quite widely used in the field, at least in some restaurant chains. But this article points it out that although many restaurants are using POS, they still underestimate how useful this system can be. So this article introduces five features that POS can have if managers integrate these into POS. All of these features introduced in this article can be summarized into one word, that is tracking!POS can help to keep a track customer information and their preference to build a customer loyalty; POS can track inventory without counting every item in storage; POS can track employee's working hours and give managers alarm; POS can even track the menu information to help managers to make judgements if the menu item are profitable.  It is an investment to have a POS and it is also a waste of using only part of POS features. 
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Cloud-Based POS Rolls out Smartphone App and Mobile Ordering - 0 views

  •  
    This article mainly introduce a mobile app-Brink software, it's a cloud-based POS app, the new technology can replace the order, process payments, manage their loyalty account, and redeem rewards based cloud. cloud-based will be an important technology in the future, last week, we talked about cloud-based PMS, and this article talks about cloud-based POS. I think more and more service will be served more convenience.
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