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Contents contributed and discussions participated by tvill22

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tvill22

Cybersecurity risks shaping hospitality in 2022 | Wipfli - 0 views

www.wipfli.com/...ks-shaping-hospitality-in-2022

cybersecurity

shared by tvill22 on 08 Jul 22 - No Cached
  • A breach could have enormous impact on consumer confidence and bookings. Hackers can takeover mechanical systems and shut down facilities.
  • The average cost of a data breach is $4 million on top of revenue losses due to long-term damage reputations.
  • Hotels also face risk from inaction; guests may perceive low-tech processes as a lack of amenities or as less safe.
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  • Outsourcing can speed up development and deployment – but has huge security implications so vendor evaluations need to be thorough.  
  • Data compliance and cybersecurity training should occur annually, at least. “Secret shopper”-style testing can happen year-round.
  • Create a standard interrogation procedure to evaluate and measure the stability of each potential partner and solution
  • Nearly 90% of hacking incidents involved some sort of credential abuse. Hotels can activate multifactor authentication to improve security instantly.
  • For example, is the vendor in a secure financial situation? Does its geography or location create vulnerabilities? How does it secure its data and property?
  • Being prepared can minimize the impact of an attack or data breach.
  • As cyber threats increase, large groups and conventions may require cyber insurance as part of their booking contract.
  • A consistent and thorough evaluation process can lead hotels toward a solution that works for everyone – creating a secure and efficient work environment and a safe and inviting guest experience. 
  • tvill22 on 08 Jul 22
     
    This article addresses the cybersecurity trends in hospitality for 2022. They talked about the risks for the hospitality industry and how much it can cost the company if there is a breach. It also talks about how bringing third party vendors in can be a risk to your company. It ends by talking about how to protect todays infrastructure by locking down logins, empowering staff, making a plan, and getting insured.
tvill22

US E-Waste and Planned Obsolescence by Elizabeth Lamb - US Environmental Policy - 0 views

blogs.nicholas.duke.edu/...obsolescence-by-elizabeth-lamb

obsolescence environmental policy

shared by tvill22 on 08 Jul 22 - No Cached
  • In order to increase sales, companies like Apple, Samsung, and Microsoft engage “planned obsolescence” to encourage per capita turnover of cell phones, tablets, computers, increasing electronic consumption and waste in the process.
  • For example, a company might manufacture a phone’s battery so that it breaks down earlier, a new software update might rely extensively on a new kind of hardware, or the manufacturer might make repairing the product so difficult or expensive that it makes more sense to buy a new product altogether.
  • Although e-waste only composed 2% of US landfills in 2019, it is responsible for over 70% of waste toxicity, and it is America’s fastest growing category of municipal waste.
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  • Even worse, the US currently has no formal federal legislation regulating e-waste
  • exported up to 40% of its e-waste to other countries.[5] However, the waste landscape is changing quickly: China, a major waste importer, banned foreign waste shipments as of January 2018.[6] As the US must begin processing more waste domestically, it is increasingly important that proper regulations are set in place
  • 25 out of 50 states have independent e-waste recycling policies, but a federal policy has yet to come to fruition
  • Consumer Product Safety Commission possesses the ability to enforce durability standards.
  • Congress should pass an act
  • mandating a warranty on all electronic devices
  • Congress should officially instate a minimum warranty length of 2 years for all electronic devices.
  • By simply extending product lifetimes by even just a quarter through the measures mentioned above, the US can massively reduce the amount of e-waste that pollutes the US.
  • tvill22 on 08 Jul 22
     
    This article talks about planned obsolescence and US e-waste. This article talks about how tech companies engage in planned obsolescence to encourage technology turnover. They talk about ways that the US can stop this planned obsolescence. One way would be to enforce durability standard for products creating a longer life time. This could be partnered with an enforced longer warranty on electronic devices.
tvill22

Why and How to Use Proximity Marketing for Restaurants? - 0 views

www.ezeeoptimus.com/...mity-marketing-for-restaurants

restaurants proximity hospitality

shared by tvill22 on 08 Jul 22 - No Cached
  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
  • ...17 more annotations...
  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • tvill22 on 08 Jul 22
     
    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
tvill22

Future of Hospitality with Artificial Intelligence. - Artificial Intelligence + - 0 views

www.aiplusinfo.com/...y-with-artificial-intelligence

hospitality future hotel intelligence

shared by tvill22 on 08 Jul 22 - No Cached
  • hospitality industry has been among the industry’s hit hardest by the coronavirus pandemic over the past two years
  • AI is the future of hospitality
  • The researchers foresee a 10% compound annual growth rate (CAGR) over the course of their forecast period from 2021 to 2026. 
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  • As customers prefer limited human interaction to minimize transmission of the coronavirus, AI is the best alternative.
  • Personalization  Occupancy and Room Optimization  Booking and Staff Interaction  Updates and Maintenance  Reputation Management
  • But as the concierge retired or moved on to another job, the information required to deliver this personal touch would often be lost. 
  • No matter how friendly the staff is, waiting is annoying.
  • AI-driven check-in counters that use facial recognition to greet you by name and take you through the check-in process faster. 
  • It may not seem obvious, but according to UCLA housekeeping staff has one of the highest injury rates not only in the hospitality industry but in the entire private sector.
  • AI-driven software not only produces numbers but also shows trends.
  • That means, as a manager you receive an accurate prediction of when occupancy is likely to drop.
  • Chatbots are the ideal tool to deliver a personalized answer in a timely manner.
  • Combine that with AI’s language translation capability, and you will also avoid misunderstandings which t
  • hen lead to awkward situations later on
  • Hotels dealing with international guests no longer need to struggle with translations. Instead,
  • , but AI can also analyze the tone of the conversation. As a result, it can function as a type of early warning system, letting you know when there are critical comments you need to address.
  • At the same time, when your bots find positive comments, they can reply by thanking the customer for those comments whilst at the same time referencing those in your database
  • tvill22 on 08 Jul 22
     
    This article addresses the future of AI in hospitality. It starts by addressing COVID 19 and how this affected AI in the hotel industry. They then go on to talk about all the benefits that AI can bring. One thing I learned form this article that i didn't know was that housekeeping has the highest rate of injury in the hospitality industry. I was shocked to learn this.
tvill22

What is a hotel global distribution system (GDS)? (+3 types) - 0 views

www.cloudbeds.com/...hotel-gds

hotel hospitality tech travel mobile business software technology

shared by tvill22 on 08 Jul 22 - No Cached
  • A hotel GDS gives your hotel access and visibility to thousands of travel agents and corporate bookers
  • A global distribution system can integrate with your Property Management System (PMS)
  • As part of a GDS hotel booking system, your hotel will be exposed to a more targeted, professional travel community that alternative property types don’t have access to.
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  • First, you should know that GDS services are only available for authorized users who are licensed and registered and not accessible for use by the general public.
  • For the widest visibility and revenue-earning potential, consider connecting your PMS to a GDS distribution platform that will allow you to connect to several big-name hotel GDS providers and manage your account on one system.
  • In terms of hotel GDS providers, there are three main giants that dominate the market:
  • Cloudbeds’ simple solution connects you to a system that connects to the big three GDSs mentioned above, allowing you to manage all your GDS accounts from one platform.
  • Still, GDSs also have the power and functionality to send their inventory to OTAs.
  • tvill22 on 08 Jul 22
     
    This article talks about the GDS and how it can help attract clients in particular business clients. It starts by giving all the benefits of the GDS. It then goes on to explain how the GDS works and who can access it. It ends by talking about the types of GDS systems and how they will evolve and stay relevant in the future.
tvill22

Benefits of cloud computing for the hospitality industry - Channel Drive - 0 views

channeldrive.in/...g-for-the-hospitality-industry

shared by tvill22 on 08 Jul 22 - No Cached
  • Cloud computing offers hospitality properties a rapid return on investment (ROI)
  • Since the risk is low, cloud solutions allow hotels to achieve better information technology despite reduced capital costs.
  • support provided by Cloud solutions are performance tuning, patches, and upgrades, and systems can be rapidly integrated with ready-to-use services for administrators and end users
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  • Even if a localized computer network crashes there is no fear of losing information because it is accessible from anywhere in the world with an Internet connection.
  • makes it faster and easier to integrate and extend legacy environments
  • tvill22 on 08 Jul 22
     
    This article outlines some of the benefits of cloud computing. I would have liked this article more if they touched on some of the downsides of cloud computing as well. This article talked about the low investment costs and rapid ROI. It also brought up the high level of security, the ability to access info from anywhere in the world with internet connection and minimum operating costs.
tvill22

Reduce CAPEX at your hotel chain with a cloud solution - 0 views

www.hotelogix.com/...uce-it-capex-hotel-chains-hlxe

hotel

shared by tvill22 on 08 Jul 22 - No Cached
  • tvill22 on 08 Jul 22
     
    In this part of the class we talked about spending capital expenditures on technology. This article talks about how to save money in the IT are in hotel chains by investing in cloud computing. This can save you a ton of money because you do not have to buy new hardware every time the technology improves. Instead you just pay a monthly subscription.
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