How Proximity Marketing Can Help a Business Attract Customers: Study Breaks College Med... - 1 views
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yessica henriquez on 15 Nov 13It's no secret that mobile marketing is the future of the marketing field. Smartphones, tablets, and (on rarer occasions) lightweight laptops are transitioning the marketing objective from fighting for space directly in front of the target to competing for real estate in locations that the target might visit. For many businesses, mobile social media strategies have surpassed all other avenues as the go-to marketing forum. (Facebook's mobile advertising accounted for almost half of its total advertising revenue last quarter.) And although sharing social media content is certainly useful, the verdict is still out on what the next level of mobile interaction could entail.