It's no secret that mobile marketing is the future of the marketing field. Smartphones, tablets, and (on rarer occasions) lightweight laptops are transitioning the marketing objective from fighting for space directly in front of the target to competing for real estate in locations that the target might visit. For many businesses, mobile social media strategies have surpassed all other avenues as the go-to marketing forum. (Facebook's mobile advertising accounted for almost half of its total advertising revenue last quarter.) And although sharing social media content is certainly useful, the verdict is still out on what the next level of mobile interaction could entail.

It's a fact that consumers are doing more and more of their business and purchasing products on their mobile phones. Mobile ads are proving to be a valuable asset to marketing plan. this article gives us tools to best combine apps and loyalty program to suscefully create new marketing plans.

Hoteliers don't give security a high enough priority Security is not as high on the hotel agenda as it should be according to Michael Hartmann, Senior Vice President for Hospitality Solutions with Siemens Building Technologies . Here he looks at the reluctance to invest in the latest security systems, the different levels of security typically employed and the benefits of an integrated approach.

PayPal is making its debut in restaurants and bars with a new partnership with Tabbedout, which lets people pay their tabs using an app. Tabbedout users will able to add PayPal as a payment option alongside existing options for credit and debit cards.

They advertise the cloud to businesses as the solution to all IT data storage needs with significant savings to the bottom line. Although IT departments are concerned with the security and reliability issues that the cloud brings, business executives are adopting the cloud without necessarily understanding the risks involved in cloud computing.The cloud still has reliability issues to overcome before companies adopt it.

The more savvy restaurants are incorporating video into their menu boards, taking their marketing efforts to a whole new level. Integrating dynamic content alongside the core menu information not only creates visual impact, it increases customer engagement with the menu itself and gives restaurateurs the ability entice hungry diners with more than just static text and imagery.

The renovations include an outdoor patio, large glass windows, and a contemporary exterior design. Inside, there will be booth, table, bar, and lounge seating, the latter with leather chairs. It will have Wi-fi, a television, and a fireplace. Part of the changes include new uniforms for employees and digital menus Read more at http://www.toledoblade.com/business/2013/10/07/Wendy-s-makeover-in-Perrysburg-includes-new-look-digital-menus.html#mL60M2aulWC9PuTp.99

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The American Hotel & Lodging Association and TripAdvisor, the world's largest travel site, have joined forces on their sustainability initiatives to encourage the hospitality industry to adopt more eco-friendly practices. this partnership will effectively educate consumers about green practices incorporated by the lodging industry in their operations, and it aligns these two important industry programs.

this article is a perfect example of how Travel Agents will never retired, they just keep on reinventing themselves, growing and changing with their costumers needs. RadiusGo in conjunction with Tourico Holidays is a great idea, this partnership provides significant price advantages at the nearly 800 ExclusiveDeal properties worldwide at which Tourico Holidays has exclusive terms and prepaid room blocks.

Enhance guest service, improve efficiency, and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible resort software and boutique hotel software solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums, and timeshare properties

this is another example of hard/soft ware application in the hospitality industry. the technology application explained in this article will improve employee communication thus, will enhance guest satisfaction and and most importantly will maximize revenue on the long run .