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Contents contributed and discussions participated by apere870

apere870

The new ways cybercriminals are attacking travel companies | PhocusWire - 0 views

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      This article discusses the new way cybercriminals are attacking travel companies. It seems that cyber breaches are more common now with businesses in the hospitality sector. The main target for hackers is small hotel chains that don't have adequate infrastructure.
apere870

Obsolescence In Tech Is Jeopardizing Brand Loyalty - 0 views

    • apere870
       
      This article by Forbes talks about how obsolesce in tech is jeopardizing brand loyalty. It mentions how consumers' loyalty now depends on how satisfied they are after purchasing the product.
apere870

Proximity-Based Marketing: Why Marketers Need to Use It | TUNE - 0 views

    • apere870
       
      This article talks about the benefits of proximity-based marketing when combined with mobile apps. It explains how proximity technology works and the different types.
  • Proximity-based marketing is having a (mobile) moment. Big brands that are eager to trace advertising and their mobile app investments back to in-store sales are looking at ways to emulate Starbuck’s admirable success with their Rewards program.
  • Understanding and segmenting your customers based on where they spend their time. Engaging customers based on location & time context. Bridged attribution to prove your marketing dollars in the physical side are positively affecting the digital side, and vice versa.
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  • Marketers can detect if a customer with their app is near their store or facility. Those customers can then be sent offers tailored to their specific location and context.
  • Essentially a collection of different sensor technologies, proximity enables awareness of both place and time for mobile apps:
apere870

The Hotel Industry Enters the Metaverse | Hospitality Design - 0 views

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      This article discusses how the hotel industry is implementing a new frontier of design that happens in cyberspace. It gives companies the freedom to work with AR technologies.
apere870

Wendy's Unveils a Technology-Enabled Initiative Focused on Restaurant Design and Digita... - 0 views

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      This article details how Wendy's fast food chain innovates its restaurants with new technology. They are calling the campaign Global Next Gen, which focuses on enhancing the quality of digital experiences for employees and customers.
apere870

The tech challenges facing hoteliers | Hotel Management - 1 views

    • apere870
       
      This article talks about Tech challenges hoteliers are facing, it explains in detail how software integration is extremely important for Hotels, to make sure all systems are working properly and accurately communicating with each other. It also mentions how big players in the industry are holding back on innovation, and how technology will transform the industry.
apere870

Independent hotels and resorts are discovering opportunity in a balanced approach - hot... - 1 views

  • The industry is beginning to embrace the digital mindset and many properties have implemented the low-touch and highly efficient innovations many guests have become accustomed to.
    • apere870
       
      This article explains how the Covid 19 pandemic pushed independent hotels and resorts to implement more technology in order to satisfy customer expectations. Some examples are hotel apps, online check-ins, and even requesting housekeeping through your phone. It also describes the importance of a good balance between technology and the high-touch luxury experience that guests still search for, doormen and bellmen are still a very crucial part of guest experiences.
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