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Contents contributed and discussions participated by Yunfan Wu

Yunfan Wu

Hotel chain rolls out global performance management system - People Management Magazine... - 0 views

  • Plans to double the size of the Mandarin Oriental Hotel Group in four years have led the company to implement a performance management system for its 400 senior managers around the world.
  • The performance management system, launched last November, is based on competencies including customer focus, managing vision and purpose, and integrity and humility. Moyse and her HR team spent several months working with general managers globally to develop these.
  • “We asked every manager to rank the competencies so that we could identify which are important to our organisation and which are mission-critical to specific roles,” she said. “This is how we identified the competency sets for each of our leadership positions.”
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  • The competencies were then built into the performance management system. One of the key challenges in implementing the performance management module was the number of different HR systems used by the 23 hotels in the group.
  • General managers, executive teams and department heads have already been trained in using the system. Next, about 3,000 junior department heads, managers and supervisors will be trained.
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    The Mandarin Oriental Hotel Group intended to double its size in four years. So they plan to implement a performance management system. The system is base on competencies including customer focus, managing vision and purpose, and integrity and humility. It can measure and identify the positions of all the chain's hotel around the world. It was not a easy job. But if they really could put it into use, not just for managers, but also for every employees, it would bring them with great benefits. They can easily find the right people in the right position.
Yunfan Wu

Reduce Energy Costs and Drive Up Profits at Your Hotel With an Energy Management Solution - 0 views

  • Energy cost is witnessing a sharp rise year-on-year in India. Like every other industry, the hotel industry is also deeply concerned and taking measures to introduce energy management solutions to keep energy cost under control.
  • :Like every business establishment, hotel properties also need to keep a check on all expenses so that they can minimize costs and maximize profits. In a hotel, the energy cost can be high enough to be the second highest expense and heating ventilation and air-conditioning (HVAC) can make up to 50% of the total energy consumption. So, this is where the hotel needs to look in order to minimize energy consumption which would ultimately help them reduce energy bills. In simple words, when a hotel is able to control energy costs, they actually add to their bottom line. 
  • the Energex system is based on passive infra-red technology. Once installed, the sensor in the solution detects the presence of the guest in the room as it captures the thermo radiation emitted by the human body. When our system determines that there is a guest in the room, it gives him/herfull control over the HVAC system. This means, they can set the temperature as per their requirements. But, once the guest steps out of the room, our smart sensor detects the room as unoccupied and automatically sets-back the temperature in the room to a preset energy efficient mode. The solution also has a quick recovery method where-in the temperature returns to that set by the guest when they return to the room and this ensures guest comfort. 
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  • When they enter their room, guests need a comfortable room. Our sensor is capable of detecting the presence of the guest in the room and automatically switching on. The sensor is also able to detect a guest sleeping and stays on. When the guest is not in the room the air conditioning comes on intermittently to ensure the temperature in the rooms stays pleasant when the guest returns. Energex also offers a web based interface which allows hotels to control the temperature in a room.
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    Energy management is a important part of physical plant of hospitality management. The most significant meaning of energy management is to reduce costs and drive up profits. Energex system is a kind of energy management software introduced in this article. It can adjust the using of the HVAC system automatically and save energy costs. It also can ensure the guests' comforts. The system can be used in both old and upcoming hotels. What the hotel need to do is to install a sensor along side the thermostat. I believe this is a good technology for this industry because it can not only benefit the hotels but also be environment-friendly.
Yunfan Wu

Get a Grasp on Guests with Hospitality Industry Marketing Analytics | MaassMedia | E-Ma... - 0 views

  • 55% of all leisure and business reservations are expected to be made online for 2013 (PhoCusWright), which means measuring and optimizing a hotel’s digital marketing is more important than ever before.
  • The average conversion rate for hotel websites is about 2%. In other words, approximately 98% of visitors to a hotel’s website leave without making a reservation. This suggests that the hotel industry could be doing significantly more to capitalize on visitors’ interest. It is imperative that hotels utilize the right data in the right way to paint a clearer picture of how their audience interacts with their marketing.
  • Hotel franchisors can also capitalize on trends in their data. For example, if there is a substantial increase in searches for a particular destination, brands can recommend that their franchisees in that location raise their rates because of the spike in demand. This could substantially improve the revenue that the franchise’s website generates.
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  • Many independent hotels haven’t implemented any data analytics on their websites. Without even a basic implementation, hotel owners are missing out on important insights about their clientele. For example, most hotels offer some assortment of packages to their guests, but if hotels aren’t using analytics, they can’t know which packages are most and least popular with certain types of visitors. By tracking purchases only, they miss out on seeing how many guests viewed the package but chose not to purchase it.
  • Similarly, if the hotel offers services like banquet halls or catering, web analytics can shed light onto visitors’ level of interest and the best ways to market those services online. Are guests searching to sign up for loyalty membership? Do they want to book meetings or events in a particular city or region? Are they more or less price sensitive? Analytics enables hotel brands to gather data that can answer these questions. If utilized correctly, it can be a tremendous asset to improving a revenue management and building a customer relationship management (CRM) system.
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    The article give a specific description of the importance of marketing analytics in hospitality industry. It can provide a ways to better understand guests' purchasing and staying behavior, as well as audience engagement across a variety of marketing channels.
Yunfan Wu

How Meetings Benefit From Today's Technology: Meetings & Conventions - 1 views

  • Mobile Apps Mobile technology is one of the hottest areas of development in any industry. Mobile applications will continue to change the way we meet and travel, and their influence will continue to grow. Global smartphone wholesale revenues were expected to hit $97.3 billion in 2010, according to New York City-based ABI Research -- a year-over-year jump of nearly 57 percent. ABI expects revenues to climb to more than $175 billion by 2015. As a fast-growing majority of planners and attendees have smartphones in hand, the opportunities for mobile meetings management and mobile event engagement will skyrocket.
  • How they are being used. App development is occurring at breakneck speed, and potentially thousands could be of use to planners. MeetingApps.com is making efforts to list them all; as of press time, the site had catalogued nearly 1,000 different meeting apps, across 26 different categories, for the iOS alone. Also listed are a steadily growing number of meeting apps for the BlackBerry, and the site has plans to catalog Android apps as well.
  • Meetings management apps. These often are free and provide planners the ability to tap into web-based meeting platforms from their mobile devices while on-site or in transit. In many cases, the apps provide mobile access to a platform for which users already pay. In theory, a dedicated app might not be necessary for that, as long as planners have access to the Internet; but an app that provides a phone-friendly interface and optimizes the display for mobile-device viewing can make the difference between incredibly useful and utterly useless access while away from one's desk.
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  • Meeting apps for attendees. Think of these as "electronic event programs plus." These event-specific apps may be downloaded by attendees, nearly always for free, and can include all of the speaker, scheduling, seminar, keynote and attendee information, along with exhibit floor maps, that might be found in a printed program. Additional features could include everything from social-media platform links to attendee messaging or local restaurant listings.
  • Toronto-based 5Touch Solutions, which makes the EventMobi app, has seen 70 percent of attendees download the app at some tech shows, according to president and founder Bob Vaez, and an average 40 to 60 percent download rate overall. Those numbers have grown quickly, says Vaez; as they continue to grow, so too will opportunities to generate revenue from the apps through sponsorships and advertising.
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    There are kinds of meeting technologies in nowadays. This article mainly introduced how Mobile Apps affect this industry. It gave a description of two categories of mobile apps which are particularly relevant to meetings. They are meeting management apps and meeting apps for attendees. App use is gaining traction among attendees, particularly when event producers market it well.
Yunfan Wu

Hospitality Industry Guest Security: Hotels Launch "Radio Frequency Identification Tech... - 0 views

  • One of the latest innovations to be launched in the customer security market within the hospitality industry is non-contact Radio Frequency Identification (RFID) technology. This allows guests to access the hotel and their rooms simply by waving their room card, rather than having to insert it into a lock.
  • The RFID cards can also be extended to lift-systems with cards encoded to allow guest’s access to only the floors that they are entitled.
  • This means that visitors can be rest assured that from the front door to their rooms, their safety is of the utmost concern, which will only enhance the customer experience.
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    Actually, I don't think RFID is a quite high-end technology in hospitality industry. But using this technology in lifts to limit customers access to certain floors in a new idea. This method can not only enhance the security of the hotel, but also can enhance customers' experience. Because customers may get a sense of safety. But the staffs should be trained to know how to explain to customers and make them get a positive experience.
Yunfan Wu

Why Investing in Hospitality Technology is Investing in Good Business, by Paul van Meer... - 3 views

  • In consideration of how investment in hospitality technology can support business growth, rather than being an added cost, or unnecessary financial burden, to a hotel – it is important to look at what operational efficiencies the technology can bring, including any improvements in staff activities and morale that can be delivered and how the technology will ultimately benefit the hotels revenue performance.
  • There are many technologies that tick all of the above boxes, including: Energy Management Systems Revenue Management Systems Property Management Systems In-Room Technology Sophisticated Telco System
  • Equally as important, when considering whether to invest in new technology within the hospitality sector, is the need to recognize that technology is constantly changing and improving. Decision time frames are shortening. International hoteliers that have a good view on the future, realize that the technology decision they make today will only be relevant for the next 3-5 years at the most and are already planning next generation migrations. There is an onus on the vendors to also re-invent themselves and re-invent their technologies. The concept in 2009 – 2010 of having something ‘future proof’ is both outdated and naïve.
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  • Hotels that haven’t properly invested in updated technologies can find themselves under-prepared for the increased workload that comes with having to manually update rates according to information being received from multiple channels. In light of an increasingly technologically dependant operating environment, hotels that still manually alter room rates and various revenue strategies rather than having the right technology in place to do this for the, can find themselves lagging behind the competition - both in terms of meeting their revenue potential but also in their ability to deal with different periods of patronage.
  • Importantly, hoteliers also need to realize that the hospitality industry is constantly changing and a lack of up-to-date technology and older strategies will not always be applicable to new, unique situations.
  • As the hotel industry continues to move towards a more dynamic and inter-connected environment it is vital that the correct technology infrastructure is in place to meet this challenge. Technology must enable a seamless flow of process and procedure and decisions through all aspects of the business, thereby enabling a philosophy of managing by exception rather than on a day to day tactical basis.
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    The article described the importance of investing in technology for hotels in details. It can help improve the operational efficiency and support business growth from many aspects. And there is no technology that suitable forever because the circumstance of the industry and the technology is always changing. So if a hotel want to survive in the fierce competition, it needs to do the right technology investment and adjustment according to the specific necessary timely.
Yunfan Wu

The hospitality industry and call accounting - Business Intelligence Middle East - bi-m... - 0 views

  • Call accounting, the ability to track and analyze phone calls, was originally invented in the 1970s as a way for businesses to manage phone usage within their organizations. By the early 1980s it had been adapted to the hospitality industry, allowing hotels and resorts to more easily track guest phone usage, recover telephone costs, and generate extra revenue through the resale of phone calls.
  • During the 1980s and 1990s call accounting systems were in high demand due to the fact that hotels could often generate thousands of dollars each month by marking up long distance calls.
  • In today’s world, major business and hospitality organisations strongly suggest that their properties use call accounting systems, and many require that their systems are up-to-date and accurate. They do this for four main reasons: (1) to recover the cost of long-distance calls, (2) to properly allocate, account for, and charge customers for phone usage, (3) to generate revenue through the resale of phone calls, and (4) to track phone calls made to and from their property for marketing, planning, and other purposes, and especially for handling and tracking emergency calls.
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  • When buying a call accounting system, hotel managers have three system choices: software, hardware, or web-based products. Web-based products tend to get quite expensive due to the monthly subscription fees which are based on the number of extensions and users. Software products are more flexible than hardware-based systems due to the added capabilities of the PC, but often require large amounts of memory to store and retrieve call data efficiently. Hardware or stand-alone systems appear to be the most popular form of call accounting systems in the hospitality industry due to the fact that the systems are quite small and can be stored in a closet or drawer. Stand-alone systems, like software and web-based products, will automatically post call records directly to the Property Management System for future retrieval.
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    This article introduced what the call accounting system is and the development of this system in hospitality industry. It can help the hotels track the calls and generate revenue. There are three kinds of call accounting systems, which are software, hardware and web-based products. Each one has its own advantages. Hotels should make choice according to its necessary and budget.
Yunfan Wu

POS Software Trends 2013 | Top Stories | | Hospitality Magazine (HT) - 0 views

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    This article analyzed what POS can bring to nowadays' hospitality industry and forecast the future trend. Any technology investment should be a balancing act. All the hotels should make specific forecast and plans about their designing about their POS.
Yunfan Wu

How Much PMS Do You Really Need? - 1 views

  • Several vendors are developing new systems, though none have yet approached the rich functionality of older products with years of enhancements built into them.  At the same time, many multiproperty brands are looking to replace their existing standard property management systems, but as their strategic emphasis has shifted from central reservations (CRS) to customer relationship management (CRM) they’ve been wondering whether the new PMS really needs to have as much functionality as the old one.
  • Some brands developed their own PMSs, such as Marriott’s FSPMS and FOSSE, Starwood’s Galaxy and Hilton’s OnQ; others standardized on third-party systems. However, in all cases they mandated only the PMS and left it up to the individual properties to decide what to use for their other operational areas.  As a result, several vendors who concentrated on chain-hotel business focused on producing pure PMSs, with functionality covering the traditional core of individual and group reservations, check-in/checkout, folio charges, housekeeping/rooms management and the all-important CRS interface. MSI, RoomKey, Galaxy, SkyTouch and Infor’s epitome and HMS are examples.
  • Other vendors looking more to the independent and resort market expanded their PMSs to include sales and catering, spa/golf/activity management, CRM and sometimes even POS, both retail and food and beverage. For this segment of the market these integrated PMS applications (from vendors such as Agilysys, IQware, NORTHWIND and PAR Springer-Miller Systems) became their most strategic system. A few companies (including Cenium, IDS, Indra and Prologic First) have taken it even further, extending out into full ERPs that cover every operational area including financial and supply chain operations. MICROS falls between the two camps, offering a well-integrated PMS/S&C/CRS suite but relying on third parties for guest activity management and financial systems.
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  • If you’re an owner/manager of a new-build property, there’s a great deal in favor of having as comprehensive a system as you can get, even up to the ERP level of one system managing the complete operation.  If you’re the owner or manager of a franchised brand property you have no say in which PMS to use anyway, though you’ll get the best results if all your other management systems are as well-integrated as they can be amongst themselves as well as interfacing with the PMS.
  • The real world being what it is, properties seldom fall into one segment or the other. Commercial city center hotels often need sales and catering systems, and many have added spas or other guest activities. Pure PMS vendors therefore developed good interfaces to link up with the third-party vendors’ systems typically used to manage these areas. Conversely, properties in the independent and resort world often already had existing point solutions in specific areas, and so vendors typically made their systems very modular and developed interfaces to link to the other vendors’ products until such time as they could, perhaps, replace them with their own modules. 
  • Given the varied demands of the different market segments, there will always need to be a mix of vendor approaches, but whatever else it’s attached to, a well-designed, intuitive and well-interfaced PMS module is still the core of operational success at every property.
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    It gives a discription of how nowadays'  hotels develop and use of their PMS. Some brands develop their own PMS such as Marriott and Starwood; some look more to the independent and resort market expanded their PMS. It seems that we don't need so much kinds of PMS and so many function. According to the analysis of the market and demand, it comes the conclusion that a well- designed, intuitive and well-interfaced PMS module is still the core of operational success at every property.
Yunfan Wu

Staying Green: Hotels Step Up Their Sustainability Initiatives: Scientific American - 0 views

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    We all know that a lot of hotels leave little cards in the room claiming that they are environmental-friendly and initiate protection of the environment or reducing waste. They encourage customers reuse towels and linens, and so on. This article use Marriot and Four Seasons as examples to describe that this kind of behavior is indeed helpful. Water, waste and cost reduction is resulted. So hotels should keeping doing this and lead to green life-style and reduce waste.
Yunfan Wu

Was hotel marketing always this complicated? Part Two of Three - GDS consolidation and ... - 0 views

  • These four GDS vendors controlled the marketing and distribution channel for the entire industry. They had market power and could impose higher fees at a whim on both the agent and airline. At the same time airlines sought ways to lower their distribution costs.
  • For the most part the hotel industry did not have the coordination or the moxie to fight like the airlines and simply paid the higher distribution fees and travel agent commissions.
  • But the larger effect was that the travel agency industry was shrinking; in a short period of time hotels saw their traditional distribution channels dry up. No longer were agents sending customers to the hotels.
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  • The arrival of the internet as a commercial device only accelerated the demise of the travel agency business. Of the nearly 40,000 independent travel agencies in existence, less than a third still exist today.
  • In 2001, the early years of our hospitality consultancy, general managers walked through our doors describing their online marketing strategy as “having a static online hotel brochure, email, and Expedia“.
  • The catchphrase “direct online distribution strategy” described the new world order in hospitality. Yet hotel managers were slow to embrace the idea that they would soon be entirely responsible for the marketing, sales, and distribution of their hotel inventory.
  • hotels locked themselves into OTA contracts that required steep discounts, ever-increasing inventory, and multi-year agreements. To this day OTAs resemble GDS-like oligopolistic behavior.
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    This article introduced how GDS controlled the whole industry in the last decades. Most airline companies and hotels use GDS and the traditional distribution channels and travel agencies dry up. But after 2001, things become different. Hotels need to do marketing and distribution by themselves to survive. But many of them are not professional, so they lock themselves into OTA contracts. They need reinvented hotel marketer by themselves. 
Yunfan Wu

TECHNOLOGY, MEDIA & TELECOMMUNICATIONS ISSUES IN THE HOSPITALITY SECTOR - Al Tamimi & C... - 0 views

  • Using hotels as a basic reference, one key area where specialist TMT legal support is essential is in respect of technology. 
  • Most hotels employ a combination of ‘off-the-shelf” and customized software applications in order to manage a variety of functions, such as reservations and F&B inventory. Such software applications must be appropriately licensed to the hotel by the software provider, and suitably maintained (eg. by an annual maintenance agreement with a service provider), so as to ensure that updates are applied and any errors in respect of such applications do not adversely affect operations.  Another example of the type of Technology work we handle is in advising some of the well-known international on-line travel or accommodation booking service providers about the extent to which their on-line activities may need to be licensed in the Middle East region.
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    This is an interview between and head of hospitality practice and a technical specialist. They talk about the benefits the telecommunication skill brings to the industry, including to the hotels and  the customers.They also discussed some of the problems, such as the respetive practices overlap. The TMT team provide some legal support in this area.
Yunfan Wu

Hotel Procurement Software improves choice, negotiability. - 0 views

  • Travel buyers and hotel suppliers can connect to solicit, negotiate, and audit hotel room rates and amenities for corporate hotel programs.
  • Sabre Adds New Hotel RFP Tools to Reduce Corporations' Costs and Increase Travelers' Choices
  • Sabre Hotel RFP is an intelligent online solution for hotel procurement, uniting travel buyers with hotels to efficiently solicit, negotiate and audit hotel room rates and amenities for their corporate hotel programs.
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  • Identifying these squatters helps bring greater value to the company's managed program and increases share to their preferred properties
  • It operates one of the industry's largest Software-as-a-Service businesses, with its reservations and property management system, marketing and distribution software, and Internet marketing and e-business solutions used by more than 18,000 hotel properties around the world. Each year, it generates more than $5.85 billion in revenue for its customers.
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    This kind of new tools can really make a great contribution to the whole tourism and hospitality industry. The software provide a way for corporate travel managers and agencies a way to detect the hotels which dispaly higher room rates to corporate travelers. There hotels will be removed from choices. As a result, it provides the travelers with more choice and reduce corporations' costs. And the competition in this industry will be more fair.
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