Travel Agents Increase Use of GDS to Book Hotel Rooms - 3 views
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Advanced Search Search Products & Services News Releases Close Send a release Member sign in Become a member For bloggers For journalists Global sites Products & Services Knowledge Center Browse News Releases Contact PR Newswire
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he leading global provider of revenue generating solutions for hoteliers, clearly demonstrates how crucial Global Distribution System (GDS) platforms and GDS Shopping Displays are to travel agents:
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84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more.
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The New Google Venice Update - Is Your Hotel Website Optimized for Hyper-Local SEO? - B... - 0 views
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This new Google Venice Update enable customers to receive more relevant and precise hotel information than before when they searching. The information including the nearest hotel around them, price, up-coming events, restaurant hours and so on. While many hoteliers already have a geo-targeted SEO strategy targeting long-tail keywords addressing the location, nearby attractions, etc., it is important to cover all your other SEO bases to ensure the best results. Further, developing an APP applied on iPhone or iPad which will increase convenience for customers and improve productivity for lodging industry.
5 Hotel Digital Marketing Trends That You Need To Know - 0 views
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remain competitive means constantly being up to date with the latest digital marketing trends
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Maximise local SEO
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maximise your customer base
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Technology is always expanding. Products that we are using today- can be obsolete in a few months. For businesses to be successful, they need to be willing to adapt to change- as technology is always evolving. This article recommends "maximizing local search engine optimization" which can assist a person searching for something online- and could possibly increase sales and "customer base." SEO (Search Engine Optimization) reminds me of GDS's, as it brings more "brand awareness." Travel agents can also assist with "local SEO opportunities." The article also suggests have a "mobile-friendly website." With billions of people using smart phones on a daily basis- having an accessible, and available website is important. Furthermore, the article states that bookings made on the phone have increased in the past year 7%. Content marketing plays a key role in hotel's marketing. Replying to feedback, or having a strong online presence on social media can increase brand awareness. It is important to stay up to date with digital trends, as this can help build relationships with guests too. Video marketing, which is showing the costumer's what they should be expecting at the hotel- is a practical virtual experience. These current eMarketing trends are transforming the hospitality industry.
The Importance Of Proximity In Hospitality SEO - Wpromote - 0 views
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Domain clustering can be a factor in why your hotel is not ranking in organic search results for “hotels near Times Square NY,” especially if there are multiple hotels in your area. Google wants to make sure users are receiving diverse and relevant search results for their queries. That means that sharing a domain name can sometimes work against you because Google is unlikely to serve a user several hotels that are on the same domain.
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It’s important to put yourself in a customer or potential customer’s shoes and approach your keyword strategy from that point of view while also considering algorithms, domain crowding, competition, and user intent.
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Closeness to area attractions and venues is important to SEO, and proximity of your address to a point of interest has become the top-ranking factor in Google. This makes it much harder for your hotel to rank for attractions and points of interest if they truly are not “near” your hotel.
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Proximity marketing is and has become the new method of advertising on a device which virtually anyone has; the cell phone. However, due to its popularity it has turned into something more complex due to the amount of organizations using this feature and the somewhat tight geographic locations. A city like New York is a prime example to how many businesses fight for a glimpse of spotlight regarding proximity marketing. Although, Google plays a huge role in helping locate a business, it does not seem to be an equal opportunist for all hotels, for instance.
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proximity accurately represent your location in relation to major points of interest in your area becomes even more important for the guest experience. Imagine that same hotel really tries to drive home the point that is it near Times Square on its website, only to have visitors disappointed that the attraction is really much further than expected and that other hotels are much closer.
Why Internet Marketing Is So Important for Hotel Businesses? - 0 views
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the Internet has changed the very way communication and marketing is perceived
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Internet marketing is an umbrella term to classify a range of practices, that may involve Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay Per Click (PPC) campaigns, Content Marketing, E-mailers, Article and Blog distribution with a backlink to your hotel website, Online Booking Engines, OTA management, website analytics and campaign tracking, and many more.
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Internet marketing also have some special benefits for hotel properties
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This article introduces the reason that the hotel needs develop its e-marketing. The author pointed that a successful internet marketing campaign is one that can strike a perfect balance between all these various practices associated with E-marketing. Here are the key reasons why it is important for the hotel. Firstly, advertising on the internet is much cheaper than advertising on TV, radio, or even newspaper. Secondly, e-marketing make it easier to find hotel's target audience. Thirdly, the success and failure of any marketing campaign on the internet can be tracked and analyzed very easily by using Google analytics, and various other means. Through internet marketing brands can establish a regular committed community of their fans and followers, and engage with them in a two way communication. A carefully, and strategically designed hotel website can provide its prospective clients a lot information. In addition, as most of the prospective travelers use the internet to gather information about their destinations, and hotels, hotel properties can ignore internet marketing only at their own peril. Also, the hotel can make use of Internet to show its property to the guests. A good designed web page can attract more customers for the hotel.
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The article demonstrates the reasons that Internet marketing is important in recent days. To begin with, the author provides several ways of Internet marketing, such as SEO, SMO, PPC and so on. In order to see the effectiveness of each Internet marketing method, marketing campaign is one good choice. The author then tells us how the Internet marketing is superior among traditional media. The Internet marketing is cheaper, easy to target audiences, easy to track data and it also can establish a regular committed community, which attracts lcustomers. Moreover, Internet marketing benefits the hotel properties. For example, the hotel website can help customers better know the hotel. So we see that Internet marketing is crucial to hotels.
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Internet market is super important in the hospitality world. It helps customers answer questions such as charges, tariffs, location, and etc. and they are able to get answers they need fast, and from a reliable source. Another great use for internet marketing is the ability to draw in customers by showing what their property has to offer through pictures and videos.
Hotel Internet Marketing by Vizergy - 0 views
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Cornell Hospitality Research reports more than 80% of travelers do at least one travel related search when planning. But the most beautiful hotel website design is essentially useless if it cannot be found. Professional, recurring SEO is a key component of hotel Internet marketing and allows you to rank prominently on Google and Bing.
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Pay-per-click (PPC) advertising
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display remarketing
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Top 10 eCommerce Initiatives For Hoteliers in 2011 - 1 views
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Good website architecture and organized content improves site usability and crawlability for search engines. Conversion optimization includes eye tracking studies, analyzing SEO and SEM strategy and finding out top queries, top site pages and top sites producing traffic. All these data points help in developing a step-by-step strategy to improve conversion and usability. Developing a strong architecture helps keep your site organized.
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It is also important to optimize all aspects of your campaign to maximize conversion. Here are some tips: Ad Copy – make sure your ad has a call to action and offers value to customers Ad Groups – make sure your ad groups are made up of tightly knit keyword themes, and that those keywords are reflected in your ad copy Landing Pages – ensure your landing pages clearly reflect the offer which is promoted in the ad copy and includes clear calls to action and conversion factors
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Online Video – People are spending more time watching online videos. According to recent studies by Nielson (August 2010), approximately 70% of global online consumers watch online videos. (http://blog.nielsen.com/nielsenwire/global/report-how-we-watch-the-global-state-of-video-consumption/) In June of 2010, more than 10 billion videos were streamed in the US alone. YouTube continues to be one of the main players in the market along with Google Video and several others. Videos draw more visitors to your site and gain greater visibility as search engines move towards displaying universal search results. Video search is still less competitive in nature and can be super effective.
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Internet marketing is an essential part of the overall marketing portfolio of hotels. These top ten ecommerce promotion ideas, channels, and strategies can drive maximum Return on Investment. 1. Search friendly website design has new meaning - fast and integrated. Hoteliers should consider which channels their target customers are utilizing, and develop integrated promotion plans across all channels. 2. Hoteliers should focus on improve conversion and usability when they provide an increasing volume of information. 3. Search is becoming more local in nature. 4. Expand paid search beyond traditional channel. 5. Real time search - Natural Ranking (SEO) becomes more real, local and social. 6. Image and Video search is an effective way to capitalize on different search traffic. 7. Mobile search continues to be local in nature. 8. Embracing social media - it's here to stay! 9. Hyperlocal is really an extension of your local social search marketing. 10. Utilizing Blogs to connect and promote time sensitive information.
Red Lion Hotels Partners with TravelClick to Create Hyper-Local Web and Mobile Platform... - 0 views
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TravelClick is renowned as an industry leader in designing and producing award-winning hotel websites.
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Red Lion Hotels will leverage TravelClick's website design services to showcase each individual property's local personality through its own unique hyper-local online storefront. The resulting online experience will fuse mobile, social media and interactive map technologies.
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"TravelClick is excited to partner with a hotel company that wants to differentiate itself as Red Lion is doing with this investment.
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This article is about how network works for the hotel. TravelClick is a leading provider that designs and produces websites for hotels. Each hotel can have its own unique hyper-local online storefront with information. The Red Lion Hotel is one of the cooperators with the TravelClick. TravelClick designed a special web and mobile platform for the hotel. The guests of the hotel can find the information such as where to have the best breakfast and where is the good place to go. The hotel will excite them to go out and enjoy and encounter. This can give the guests special experience and let them have much fun. The hotel aims to use this way to make a differentiation from other hotels. In my opinion, the competition of the hotels likes the battle, the hotel must differentiates itself from others and let the customers to remember it. The network can help the hotel a lot. It not only has the traditional function of making introduction and reservation, it also can be used for marketing. For instance, TravelClick will serve as Red Lion's agency of record in all matters impacting search engine optimization (SEO), pay-per-click (PPC) and display marketing. The resulting online experience will fuse mobile, social media and interactive map technologies. Make a good use of network can help the hotel manage itself well and attract more guests.
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This article is about how network works for the hotel. TravelClick is a leading provider that designs and produces websites for hotels. Each hotel can have its own unique hyper-local online storefront with information. The Red Lion Hotel is one of the cooperators with the TravelClick. TravelClick designed a special web and mobile platform for the hotel. The guests of the hotel can find the information such as where to have the best breakfast and where is the good place to go. The hotel will excite them to go out and enjoy and encounter. This can give the guests special experience and let them have much fun. The hotel aims to use this way to make a differentiation from other hotels. In my opinion, the competition of the hotels likes the battle, the hotel must differentiates itself from others and let the customers to remember it. The network can help the hotel a lot. It not only has the traditional function of making introduction and reservation, it also can be used for marketing. For instance, TravelClick will serve as Red Lion's agency of record in all matters impacting search engine optimization (SEO), pay-per-click (PPC) and display marketing. The resulting online experience will fuse mobile, social media and interactive map technologies. Make a good use of network can help the hotel manage itself well and attract more guests.
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I agree with you. Hotels need to differentiate themselves among competitiors in order to attract more business. This online experience made by TravelClick could work as a competitive advantage for some hotels that need to make their name known in new markets.
7 Advantages of Digital Marketing in Hospitality Industry - Wikhotel - 0 views
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Of all the sectors in the economy, none is affected by digital trends as much as the hospitality industry.
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Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in.
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digital marketing has become the most viable way of getting to potential customers, establishing a brand, and developing a group of loyal customers.
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E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.
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In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.
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This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.
5 Profitable Internet Marketing Strategies for Hotels - 0 views
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If you're a hotel owner, chances are you are always looking to attract new guests to your location
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Hospitality marketing is not always easy
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Optimize your website for search engines
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This article was very interesting because it provided us with 5 different strategies to effectively use e-marketing for hotels. The five strategies they come up with are: Optimize your website for search engines, Strengthen your local SEO, Encourage interaction on social media, Educate guests with content marketing, and Dominate your competitors with PPC. All of these are very helpful hints that we might have heard of before, but it is crucial to go more in depth. I found very interesting that all of them are free except for the last one that requires a bit of an investment.
Top 10 Event-Tech Trends for 2019 - Hubilo Official Blog - Medium - 2 views
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Top 10 Event-Tech Trends for 2019
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1. Facial RecognitionFacial recognition is definitely an aspect of event-tech that is on its way up.
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Facial recognition tech can be great in attendee management, behaviour mapping, attendee engagement and most of all, event security which is indeed a major concern, especially in high profile events.
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This article talks about new technology advancements that will greatly help the event management industry elevate the guest experience and efficiency. Sensory experiences are a big trend and with some of these technological advancements, it will allow for event planners to create unique offerings such as video mapping, virtual reality, augmented technology, etc. Facial recognition and drone technology will aide in improving security measures. Mobile Apps can create customized apps for events with all the information in one place. The planning and execution of large scale events will become more effective with the aid of these and other new technology, which will benefit the planners and attendees alike.
Increase Hotel Bookings With These PPC Strategies | Hotel Marketing - 0 views
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PPC is a way to quickly get your marketing message in front of the people who are likely to have an interest in your offers.
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Some keywords are tough to rank for, even with the most rigorous SEO program. An example would be if your city holds an annual event. It would be great to gain bookings from people who search for information on the event. But gaining quality placements in the organic search results for event-related phrases may not be feasible as a quality Search Engine Optimization program can take time. That’s when bidding and gaining exposure through PPC advertising on event related phrases could be done for a short amount of time proceeding and during the event.
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Promote last minute bookings with a sense of urgency (book for tonight for only $79).
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E-marketing in the hospitality industry - Digital Doughnut - 1 views
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The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
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Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
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Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
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This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
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E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
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Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
Online marketing solutions, Digital Marketing, online booking engines, social media mar... - 0 views
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With all clients a comprehensive E-marketing workshop is held to understand the client’s business, marketing strategy and business objectives. Once we have a thorough knowledge of our client we provide a comprehensive E-marketing strategy with concept, strategy and design. At this stage please refer below to some ideas on how E-marketing could positively impact your business.
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Digital marketing is a term that has been around for quite awhile but hasn't been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Because it is digital, a reporting engine can be layered within a campaign allowing the organization see in real-time how that campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as responses rates and purchases made.
Online Marketing - Fancy a career in Hotel Internet Marketing? | The Hotel Internet Mar... - 0 views
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The future promises to be bright for this growing niche in the hotel industry…so if you’re among the rare breed of hospitality professionals that gets a glint in your eye every time the Internet is mentioned…you may just want to consider hopping on to the online marketing bandwagon!
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The future of e-commerce in the hospitality industry is guaranteed to be a bright one. And the savvy hotel emarketer has a lot to gain, including room to grow, experiment and "wow" (from SEO to SEM, blogging to social networking, there's plenty to keep the eager hotel eMarketer busy experimenting). But what about those in the industry just climbing on-board, especially employees in hotel operations and those struggling to make sense of the opportunities and challenges presented by the Internet? What can hotel eMarketers do to ensure interest and support at hotels? How do you create a culture of understanding and mutual growth? The answer is simple…create interest, excitement and buy-in at your hotels.
Hotel Internet Marketing For The Hospitality Industry | Mannix Marketing, Inc. - 0 views
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Who knew blogging and social media sites like Facebookand Twitter, would be such a great outlet to generate interest and connect with potential guests! A blog is another inexpensive hotel internet marketing tool that can be added to your marketing mix! Talk about new events and exciting news going on at your lodging property, as well as sharing tips (maybe your favorite breakfast recipe?!) and talking about what is going on in your area. There is nothing more appealing than staying in an establishment that knows the ins and outs of what’s happening in your location!
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Thought that this was very interesting. It shares the fact that blogging in Facebook and Twitter would generate loyal guests and guests that are in tune with the product. As a traveler myself, it would be nice if a hotel is hosting a special event or if there is an activity that the hotel would suggest.
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E-Tourism is Here: Hotel Business Pages on Google Plus: First Look - 0 views
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However, it is clear that Google will include your Google+ business page/s in the search engine results, which means a big SEO factor to consider. Kingpin's excellent blog post explains it best: "Due to the nature of their primary business, Google is able to use its leverage to make businesses that create and maintain a Page on its own social network easier to search on Google than pages or accounts on their competitors’ sites."
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Google+ launched the business pages platform, which is similar as the platform of Facebook. The advantages of Google business pages is not obviously, but one thing very clearly is that if a hotel joins in Google+ platfrom, it could be more easier to search on Google and show on the top than pages or accounts on their competitors' sites.
Hotel Internet Marketing; SEO for Hotels and the Leisure Industry - 0 views
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In this webpage, you will be able to learn a couple of key concepts in order to keep the business on track and to make sure that you are able to implement an internet marketing campaign in order to begin driving people to your website. It recommends that you use 3 different methods of online marketing; PPC ( Pay Per Click), Social Media, and Geographical search engine optimization. Marketing your hotel online via a website, you will be able to have a successful website with a modified Marketing Strategy or Plan.
5 Tips to Activate Your Ecommerce - 1 views
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Keep Communicating With Your Guests
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consistent social media updates
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establish a connection
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This article discusses five ways to stimulate Ecommerce which includes corresponding with guests, remaining active on social media, not letting your SEO go on leave, devising media budgets and targeting, as well as employing the help of an expert. The author emphasized staying in contact with your customers whether it be through your website, social media, or email. The intention is to stay connected with your guest so that when it is time for them to choose a hotel, they will choose yours. Social media can be used as a tool to entice your future guest and keep them interested in your property. Keeping search traffic up for your website will also ensure people continue to look at your property. Keep in mind the kind of travelers that will come to your property, and tailor your advertisements, messaging, and offers to meet the needs of those travelers. And lastly, if needed, do not be afraid to enlist the help of an expert. This article is meant as a guide for getting one's Ecommerce back on track during these hard pandemic times.
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My opinion on this article is that E-commerce has been a huge hit as of lately and it is time for this type of trend to follow in the hospitality world. There is a huge shift from walk-in business to online bookings and the best way to show guests the improvements to the property would be through email and social media presence. This would give properties a competitive advantage when it comes to OTA bookings.
25 Eco-Friendly Hotel Ideas for Sustainable Properties | Cvent Blog - 0 views
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Hotels around the world are rolling out a plethora of green initiatives like smart showers, solar power installations, and waste diversion.
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Sustainable hotels are businesses that significantly reduce their environmental impact through green best-practices in maintenance, services, logistics, products, and supplies. The core elements revolve around reducing waste, saving energy, and cutting down on water usage.
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Utilizing Internet of Things (IoT) technology, these same room amenities can be connected to apps so guests can change settings remotely.
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The focus on sustainability or "going green" is quickly becoming a major trend. This article introduce 25 ways that hotels can use to develop sustainable economic. Supporting sustainable initiatives is important to the lodging industry as a whole. hotels need to continue to innovate and the future of technology in hospitality has to be green, or those brands that do not adopt to these emerging standards face being left behind.