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Contents contributed and discussions participated by shanegmark

shanegmark

Protecting privacy in tourism - a perspective article | Emerald Insight - 0 views

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    A scholarly review of journal articles related to the international hospitality industry's approach to managing privacy data. (unfortunately unable to add highlights due to it being on the Emerald website). It includes a review of privacy definitions, summarizes existing research on this area, and concludes that for an industry so much targeted by those looking to violate individual's privacy, there is a surprising lack of research on the topic.
shanegmark

The Right to Privacy in Tourism | Tourism Watch - Information Service Tourism and Devel... - 0 views

  • We have a right to be left alone. The state must not know everything about us. It must not penetrate our private affairs. The right to privacy is a human right. It can be interpreted differently in different countries.
  • no-fly-registers of people who are denied to board an aircraft. The data of air passengers are accumulated and retained, including even their food preferences. When entering a country, fingerprints may be taken or the iris may be scanned. There are data bases for visa information. We have security cameras at airports, railway stations and public places.
  • We are talking about the effects of globalisation here. Travelling has become very cheap. This has changed tourism, and it has changed the situation of the locals. The global village has become a reality not only online, but also offline. Surely this affects the right to privacy. Let’s keep talking about the Berlin staircase: Some tourist might find it so attractive that he takes a video of it, maybe even capturing someone who actually lives in the house and does not like to see strangers there. Afterwards the video goes viral. Offline becomes online. And the side effect: The video might have contributed to data profiles that make it easy to draw conclusions about the people concerned.
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  • First of all, each one of us has to respect the laws of the country where we stay. This includes the laws concerning privacy. In Germany, for example, there is the right to control what happens to your image as an aspect of criminal law.
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    This is an interesting article that is written by a Data Privacy Lawyer. He outlines the complexity of data privacy in travel given that there are so many different interpretations of what it means in different countries. He also highlights that when privacy might be violated by another individual, there is almost no recourse.
shanegmark

Do job seekers' social media profiles affect hospitality managers' hiring decisions? A ... - 0 views

  • Social media plays an ever-increasing role in recruitment and selection
  • Likewise, many hospitality businesses are now using social media as a powerful recruitment tool, which is believed to be cost-effective and can quickly generate candidates for vacancies
  • Although SMPs could provide additional valuable information to hiring managers, they found that Facebook ratings actually did not do a better job in predicting job candidates' future performance, such as supervisor ratings of job performance, turnover intentions, and their actual turnover than the more traditional predictors, including personality, cognitive ability, and self-efficacy.
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  • Moreover, they disclosed that recruiters using Facebook ratings tended to favour female and white applications, raising cautions of whether organizations can legally justify using SMPs in screening candidates.
  • According to their findings, job candidates' SMPs can also reveal personal information prohibited by the U.S. employment law.
  • Contradicting other studies that suggest social media has been widely used in employee screening (e.g., Kluemper et al., 2012; Sameen & Cornelius, 2015), the informants in this study hold reservations of such practices due to privacy concerns
  • LinkedIn was used by 45% of the informants (M2, M3, M5, M6, & M9) in screening candidates, but nearly all (10 out of 11) of the informants said they did not screen candidates' profiles on other social media networks than LinkedIn.
  • While most informants did not admit they screen candidates based on their SMPs, they showed favour to the following posts shared by the candidates: pictures about food, catering, and events (M1, M2, M3, M9, & M11), news articles (M4, M6, M7, & M10), organizational social activities (M3, M6, M7, M8).
  • Specifically, the informants looked for extroversion (M1, M3, M6, & M10), professionalism (M2, M5, & M6), good match (M6, M8, & M10), conscientiousness (M5 & M7), and agreeableness (M1 & M8), supporting the hospitality literature about the Big Five personality traits
  • Contrary to the business reports that suggests social media plays an increasingly important role in recruitment and selection (e.g., Becton et al., 2019; Evuleocha & Ugbah, 2018; Kwok, 2011; Ladkin & Buhalis, 2016), our findings suggest that hiring managers in the hospitality industry are screening candidates' SMPs with caution primarily due to the concerns of legal compliance.
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    This research article looks at how social media has been used in recruitment for the hospitality industry. It highlights that while it has become common practice, there are many layers of concerns including it violating certain legal rights of potential employees, generating biased decisions based on gender and race, and the practice not producing demonstrably better results than hirings done without reviewing potential employee Social Media Profiles (SMPs).
shanegmark

Increase Hotel Bookings With These PPC Strategies | Hotel Marketing - 0 views

  • PPC is a way to quickly get your marketing message in front of the people who are likely to have an interest in your offers.
  • Some keywords are tough to rank for, even with the most rigorous SEO program. An example would be if your city holds an annual event. It would be great to gain bookings from people who search for information on the event. But gaining quality placements in the organic search results for event-related phrases may not be feasible as a quality Search Engine Optimization program can take time.  That’s when bidding and gaining exposure through PPC advertising on event related phrases could be done for a short amount of time proceeding and during the event.
  • Promote last minute bookings with a sense of urgency (book for tonight for only $79).
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  • With a remarketing campaign you can target people who have reserved a room through your website, contacted you through your website, visited your website or visited similar websites.
  • Sometimes the organic competition is strong. We find this to be the case for hotels, even in small markets. If you are just starting an SEO program for your website, odds are it will take some time to start seeing traction with the search engines. But with PPC, even the smallest hotels are on the same playing field as the largest chain hotels.
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    Great ideas on when to use PPC marketing campaigns for hoteliers. The thoughts are valuable even though it's written by a marketing company who are trying to sell the service.
shanegmark

Like a good deal? Maybe a hagglebot can help - BBC News - 0 views

  • But now they are "behaving closer to human form, sometimes even better than humans but only in very artificial domains," he says.
  • If you sell to Walmart, you might have already met one. An AI system developed by Pactum was tested by the giant US retailer.A chatbot contacts suppliers, and invites them to renegotiate together contracts over things like price and payment terms.
  • "We now see that some vendors prefer talking to a bot. If there are tens of thousands of vendors, it's hard to get human attention sometimes," says Martin Rand, chief executive of Pactum, which is based in Tallinn and Silicon Valley.
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  • It resulted in an 80% reduction in work, with contracts taking between one and eight days to negotiate.
  • An AI listening by microphone to the first five minutes of a negotiation can predict 30% of the variation in its eventual outcome, just from negotiators' voices.
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    This is an article discussing how AI is being used in business negotiations. With examples from how it's being used by Walmart and BP it is becoming more widespread. In certain circumstances the assistance from an AI negotiation tool has reduced negotiations from 90 days to 8 days.
shanegmark

Online booking history: CRSs, GDSs, and online bookings | AltexSoft - 1 views

  • Airlines are stuck with a limited number of distribution capabilities as three major players on the market (Amadeus, Sabre, and Travelport) dominate the distribution landscape.
  • It’s still hard for small online travel agencies and other travel distribution businesses to enter the market because such giants as Expedia and Booking Holdings own most of the market.
  • In this article, we will look at the history of flight booking: from the beginning of the first semi-automatic systems to modern e-ticketing and online booking. We chose events that depict the gradual change of reservation systems, giving a solid understanding of how airline distribution developed. By looking at this history timeline, you’ll be able to understand, at least partially, how the modern flight reservation market formed.
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    This is an article that goes through the history of bookings from the early 1900s through to today. It walks through the players in the industry, the changes in technology and the factors impacting the changes. It discusses the rise of the Computer Reservation Systems and subsequently GDSs, ultimately bringing readers to todays OTAs.
shanegmark

Chinese travel companies show penchant for embracing cloud services - ChinaTravelNews - 0 views

  • Imagine today’s scenario where any established travel technology/ e-commerce company is required to process 3-4 billion travel itineraries on a daily basis! With the need to handle searches at faster speeds, it is imperative to diligently cache at the edge of the cloud. Managing the scale and being in control of the cost structure is vital, and cloud is an integral part of the solution.
  • While this is a common phenomenon with start-ups, legacy companies like airlines, banks etc. struggle with such transition from a traditional hosting environment.
  • The biggest challenge that any company faces when they put their business in cloud remains the issue of data security management, mentioned Wang. 
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  • Referring to security, Heinze mentioned that end-to-end encryption takes care of security of data in transit. “But data at rest (when data collects in one place, it is called data at rest) still demands a concerted effort to protect it.
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    Article discussing the challenges and benefits that Chinese hospitality companies are dealing with when implementing cloud solutions. There are a couple examples of this process from hotels and an airline.
shanegmark

VResorts Launches Virtual Reality Booking Platform | Hotel Business - 1 views

  • “We really wanted to immerse guests into our interface, allowing them to browse hotels with a relevant immersive background of the location they are searching. We allow the customer to explore the hotel almost as if a hotel manager is walking with you, giving you a tour and telling you a story. That is an important part here; storytelling in VR is the key to creating these immersive experiences that people are looking for and enjoying the most.”
  • It’s straightforward: the user downloads the app onto his or her VR device and will then have the ability to browse for hotels by location and date and view live deals.
  • Especially now, having VR available is quite possibly the closest way guests can experience the joy of traveling and staying at a hotel.
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  • “From a hotel perspective, it’s a completely new sales channel, which in itself is unique in this day and age,” Varnavskii said. “Not only that, it is also a very good chance to convey to customers what you have invested in to better their overall booking experience and start to give them a taste of how much the hotel has to offer and what kind of special services they may have available for their guests. Connecting with your guests even before they arrive is a very important way to stay ahead of the competition these days.”
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    Looks at a VR Company using VR to allow potential guests to explore the hotel in a VR environment. The potential guest can then actually make a booking within the VR environment. Opportunity for hotels to differentiate their hotel for a generation of potential guests who have grown up in a VR enabled world.
shanegmark

Princeton Professors Launch AI COVID Screening Tool | Hotel Business - 1 views

  • The CovidDeep app is 90%-plus accurate in predicting whether a person is virus-free or virus-positive, and is twice as effective as current triage tools, such as temperature checks and questionnaires, according to the developers.
  • “CovidDeep has been developed as a rapid screening tool to help businesses such as hospitality venues maintain a COVID-19 safe environment,” said Dr. Adel Laoui, CEO/founder, NeuTigers. “Currently, venues rely on screening tools such as temperature checks, which are only used to detect symptomatic cases and are less than 50% accurate in detecting whether a person has COVID-19.
  • Proven rigorous clinical studies show it to be 90% accurate in detecting if a person is SARS-CoV-2 virus positive, even if they have no symptoms (asymptomatic). It is able to do this at scale, in real-time and cost-effectively.”
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    New app uses AI and readily available body sensors to detect, with 90% accuracy claim the developers, whether a person is COVID-19 positive/negative. This is done within 2 minutes and compared with current temperature only checks done by many locations, which are only 50% accurate and don't capture asymptomatic persons, is a potential game changer for organizations. All staff could potentially be tested every day before their shift starts.
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