Hospitality Digital Technology: Challenges, Priorities and Buzzwords | - 4 views
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With the explosion of the “digital way of life”, the customer journey has become increasingly complex, forcing hoteliers overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices.
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Today’s hospitality is being transformed into a 100% digital technology-enabled industry powered by online, mobile, cloud, IoT, AI and blockchain tools and applications.
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there are two categories of guest-facing digital technology:
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The article covers a great deal of the technology products in all of the hotel aspects. it also focuses on the fact that hotels are investing a lot in offering technological tangible services to the clients where must shift its focus a bit and invest more in the guest engagement technology to close the gap between them and OTAs.
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Hospitality is being transformed into a 100% digital technology-enabled industry; however, it is very challenging to maintain. Employees are overwhelmed by the amount of technology they need to lear to do their job efficiently
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This article focuses on the fact that technology is now being used in almost every aspect of the hotel industry. This is because hoteliers are beginning to understand that guests are expecting to enjoy the same level of technology used in the comfort of their homes when they are at hotels. Therefore, hotels that are more technologically advanced are more empowered to satisfy guests' technological needs, but the information collected by the hotels' systems also enables the hotels to acquire new guests, engage current guests and retain past guests; as such, there are benefits to both the hotels and guests when the level of technology offered is updated.