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Great ideas on when to use PPC marketing campaigns for hoteliers. The thoughts are valuable even though it's written by a marketing company who are trying to sell the service.

This article analyzed the performance of TripAdvisor PPC activity in detail, and showed the results of an investigation regarding to hotels' commission level, traffic ranking, and conversion rate, then talked about whether it worth to invest by hotels.  That is useful for hoteliers to work on the ROI, and make right decisions.

This article is about whether to invest in Trip advisor's PPC program. It offers some benefits and correlations between the commission fee and Trip advisor's score. It introduces this program through several aspects, like the cost, the prerequisite. And the program do has some limitations, like the limited expenses control and hotel position preference. But it can provide properties social network, customer satisfaction, word of mouth through this new distribution way.

This article was very interesting because it provided us with 5 different strategies to effectively use e-marketing for hotels. The five strategies they come up with are: Optimize your website for search engines, Strengthen your local SEO, Encourage interaction on social media, Educate guests with content marketing, and Dominate your competitors with PPC. All of these are very helpful hints that we might have heard of before, but it is crucial to go more in depth. I found very interesting that all of them are free except for the last one that requires a bit of an investment.

This article introduces the reason that the hotel needs develop its e-marketing. The author pointed that a successful internet marketing campaign is one that can strike a perfect balance between all these various practices associated with E-marketing. Here are the key reasons why it is important for the hotel. Firstly, advertising on the internet is much cheaper than advertising on TV, radio, or even newspaper. Secondly, e-marketing make it easier to find hotel's target audience. Thirdly, the success and failure of any marketing campaign on the internet can be tracked and analyzed very easily by using Google analytics, and various other means. Through internet marketing brands can establish a regular committed community of their fans and followers, and engage with them in a two way communication. A carefully, and strategically designed hotel website can provide its prospective clients a lot information. In addition, as most of the prospective travelers use the internet to gather information about their destinations, and hotels, hotel properties can ignore internet marketing only at their own peril. Also, the hotel can make use of Internet to show its property to the guests. A good designed web page can attract more customers for the hotel.

The article demonstrates the reasons that Internet marketing is important in recent days. To begin with, the author provides several ways of Internet marketing, such as SEO, SMO, PPC and so on. In order to see the effectiveness of each Internet marketing method, marketing campaign is one good choice. The author then tells us how the Internet marketing is superior among traditional media. The Internet marketing is cheaper, easy to target audiences, easy to track data and it also can establish a regular committed community, which attracts lcustomers. Moreover, Internet marketing benefits the hotel properties. For example, the hotel website can help customers better know the hotel. So we see that Internet marketing is crucial to hotels.

Internet market is super important in the hospitality world. It helps customers answer questions such as charges, tariffs, location, and etc. and they are able to get answers they need fast, and from a reliable source. Another great use for internet marketing is the ability to draw in customers by showing what their property has to offer through pictures and videos.

Hotel internet marketing leader, Vizergy introduces us 6 methods of emarketing for hospitality industry. They are: SEO (search engine optimization); PPC (pay-per-click advertising); Display Remarketing; Email Marketing; Local; Social.

This article is about how network works for the hotel. TravelClick is a leading provider that designs and produces websites for hotels. Each hotel can have its own unique hyper-local online storefront with information. The Red Lion Hotel is one of the cooperators with the TravelClick. TravelClick designed a special web and mobile platform for the hotel. The guests of the hotel can find the information such as where to have the best breakfast and where is the good place to go. The hotel will excite them to go out and enjoy and encounter. This can give the guests special experience and let them have much fun. The hotel aims to use this way to make a differentiation from other hotels. In my opinion, the competition of the hotels likes the battle, the hotel must differentiates itself from others and let the customers to remember it. The network can help the hotel a lot. It not only has the traditional function of making introduction and reservation, it also can be used for marketing. For instance, TravelClick will serve as Red Lion's agency of record in all matters impacting search engine optimization (SEO), pay-per-click (PPC) and display marketing. The resulting online experience will fuse mobile, social media and interactive map technologies. Make a good use of network can help the hotel manage itself well and attract more guests.

This article is about how network works for the hotel. TravelClick is a leading provider that designs and produces websites for hotels. Each hotel can have its own unique hyper-local online storefront with information. The Red Lion Hotel is one of the cooperators with the TravelClick. TravelClick designed a special web and mobile platform for the hotel. The guests of the hotel can find the information such as where to have the best breakfast and where is the good place to go. The hotel will excite them to go out and enjoy and encounter. This can give the guests special experience and let them have much fun. The hotel aims to use this way to make a differentiation from other hotels. In my opinion, the competition of the hotels likes the battle, the hotel must differentiates itself from others and let the customers to remember it. The network can help the hotel a lot. It not only has the traditional function of making introduction and reservation, it also can be used for marketing. For instance, TravelClick will serve as Red Lion's agency of record in all matters impacting search engine optimization (SEO), pay-per-click (PPC) and display marketing. The resulting online experience will fuse mobile, social media and interactive map technologies. Make a good use of network can help the hotel manage itself well and attract more guests.

I agree with you. Hotels need to differentiate themselves among competitiors in order to attract more business. This online experience made by TravelClick could work as a competitive advantage for some hotels that need to make their name known in new markets.

This articles describes the importance of E-commerce and social networking on the hospitality industry. The social sites like facebook, twitter and instagram has proven beneficial for the marketing of the hospitality industry. Individuals post their experience on these networking sites, which indirectly helps in marketing of the hospitality firms. The use of internet and hotel website has proven, to increase the revenue of the hotels, many people book directly through the hotel websites, which increases the revenue for the hotels as well save the commission paid to the travel agents. The loyalty programs introduced by various hotel, took a new shape all together after internet became the major source in these hotels. It was convenient for the guest to check how much points the have in their account and the tier level. The hotels also started offering guest extra points to their account, if they booked the room directly through the hotel website. This resulted in an substantial increase in the RevPar of the hotels.

E-marketing has had a tremendous on customer service, efficiencies and overall profitability within the hospitality industry. Social networking has also an added feature to marketing. Marketing over the internet has given hotel operators the opportunity to create a positive image and reach more potential customers at a lower price. As a result of e-marketing many hotels are now realizing a profit from an area that was operating as a loss. This phenomena has cause many traditional marketers to be out of business, if they do dot reinvent themselves. In conclusion, e-marketing a a strategic way for hotels to reach a wider cross section of a population with minimum cost associated.

This article talks about paid search audience (PPC) targeting which I found to be interesting. Long story short, GCommerce Solutions performed a test for the Lenox Hotel in the Boston area this past summer. At the end of the test, they where able to say that revenue had increased by 4% during the test period by using more precise bid adjustments. The test also showed that with these adjustments, the hotel was also able to decrease their costs and control their budgets better.

The articles addresses the differences between Internet Marketing, E-Marketing and Digital Marketing.

The article gives a brief introduction of new developments f POS system in retail industry and how retail gain new benefits from that improvement. From the news, we can see new POS system has been improved for retails by reducing labor costs and increase impulse purchases both in store and on-line. For instance, new self-servce POS system in supermarket enables cusotmers to handle self check out reducing time of waiting for cashiers to check. What' more important this new way of checking out make supermarket hire fewer employees to deal with customers' checks. Another example is new electronic ads of recepits which promote sales of other products while customers most of time will pay attention to recepits information inseading of watching traditional ads for longer time.. As more and more websites install new pos systems, customers presents more perference of this new way of shopping online. I believe that when more and more technology come out and be applied into our life, they will definitely effects the way of life we living as they can provides us with more conveneients to our life.

According to WTO more than %60 of the travelers take trip to United States every year. This huge percent though rises interest in the field of Hospitality but makes it a little bit challenging here . It's been quite a while that travelers regardless of their nationality, search for tourism destinations, reserve their hotel and arrange their trip schedule online. That is why the hoteliers should pay close attention how and where they are presenting and advertising their hotel online.This article mentions a number of strategies both short and long term. It is mentioned that you as a hospitality manager  should know that your website plays a very important role in introducing, presenting and encouraging international visitors to your hotel. One other important factor mentioned here is that your website should be user friendly not only as a matter of being simple to figure out what is what but also have different languages to satisfy different nationalities. Besides, it would be very useful for hotels to offer different packages for various tastes.No matter in what sector of travel and tourism you are involved in order to present your business you need to keep online! 

In this webpage, you will be able to learn a couple of key concepts in order to keep the business on track and to make sure that you are able to implement an internet marketing campaign in order to begin driving people to your website. It recommends that you use 3 different methods of online marketing; PPC ( Pay Per Click), Social Media, and Geographical search engine optimization. Marketing your hotel online via a website, you will be able to have a successful website with a modified Marketing Strategy or Plan.

Accept credit cards, gift cards, bitcoins and more. Track inventory and connect with customers through built-in loyalty and email marketing programs.

Fake news, fake marketing claims, fake influencers, fake customer service. So much of this fakery is funded through advertising, and biggest thing they sell is fake traffic.

Second, there are scrapers that take original content from one site and put it on others as well as take customer lists, contact information, and other valuable data. Third, spammer bots are used to drive Internet traffic to spammer websites. Finally, marketers are most concerned with click bots. This is a relatively new type of ad fraud and that click on performance-based and PPC ads that drive up the cost of this type of advertising.

SUMMARY: With the rise of Aritiial Intelligence and computer algorithms/programs it becomes more apparent that emarketing is under constant threat of fake traffic and analytics. Over half the internet traffic is being used by bots. Marketers must invest in tools to fight fraudulent traffic. Anti fraud and tracking platforms can be utilized to combat fradulent traffic. If there is money in fake traffic, the bad bots will constantly create problems creating fradulent traffic. Marketers have to stay vigilant and informed about new threats to their emarketing campaigns so money isn't being spent on bad bots/fradulent traffic.

Travel Tripper launched Metasearch Direct, an e-commerce platform that allows hotels to send their rates directly from their CRS to Google Hotel Ads. Independent hotels benefit from this platform because it allows them to provide real-time pricing updates with high exposure in Google ads, and drives traffic their site, resulting in more direct bookings. Hotels are able to save money on fees because they pay only for direct bookings, as opposed to click counts.

"Revolutionary HR software with measurable ROI" It is not thinkable that in today's world a serious company is not running the HR department with the help of technology. From training to payroll, from legislation to administration. An HR product needs to be on the hands of the HR executive and his team.

Proximity marketing and geofencing can benefit hospitality businesses in streamlining and automating operations with reviews, the increase in sales revenue will assist with marketing room-service order. This system improve guest experiences such as room service, wait times.

This article talks about all of the positive benefits of proximity marketing system for the hospitality Industry. How the Industry can benefit from the tools that will bring increase in revenue and improvement of customer services and work. It explains also how geofencing and beacon system will offer benefits to certain business in the industry.