Skip to main content

Home/ Hospitality Technology/ Group items tagged keywords

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
emilywest5

Developing an eMarketing model for tourism and hospitality: a keyword analysis - ProQuest - 0 views

www.proquest.com/...2498998516

technology hospitality tech software business hotel travel

shared by emilywest5 on 13 Feb 23 - No Cached
  • Advances in IT have prompted the hospitality and tourism industries to move in a new direction, i.e. internet marketing or eMarketing (Leung et al., 2015)
  • On the other hand, from the customer perspective, tourism and hospitality are an information-intensive consumption experience because a customer might make considerable efforts to collect information and understand the image of a travel destination before making a purchase decision (Kim and Law, 2015). In this regard, search engines and social media are two of most fundamental information sources for making such decisions (Xiang and Gretzel, 2010). With their information-sharing capability, social media empower customers, granting them a “democratic consumption culture” by reducing information asymmetry and increasing their bargaining power (Leung et al., 2013). The pervasiveness and powerful computational capability of mobile technology make it possible for tourists to easily access information, book online services or even make impromptu purchases (Kim and Law, 2015). Apparently, the tourism and hospitality industries have been facing a revolution that has arisen largely because of IT turbulence (Piccoli, 2008).
  • Studies suggest that IT plays a prominent role in the tourism and hospitality industries, and it will be imperative, and indeed beneficial, for tourism and hospitality practitioners and scholars to keep abreast of all the advances in IT
  • ...11 more annotations...
  • Correspondingly, the frontiers of IT-related research will not only benefit the innovation and encroachment of the industry but also support managers, researchers, policymakers and other interested audiences in understanding the progress of developing trends and themes in the context of IT development
  • Among these analyzes, the keyword co-occurrence network particularly aims to construct knowledge, as the keywords of an article are anchored by the authors to distill the core concepts of a paper. Keywords generally represent the main idea of a research paper and express authors’ understandings of their work within the thematic context of their research domains (Ali et al., 2019). Keywords are regarded as one of the most meaningful indicators of an article’s content (Weismayer and Pezenka, 2017). Although keywords indicate the topic area and key variables/theories used in a study, they do not convey key findings such as the causal relationship between two keywords. Nevertheless, a group of keywords from the same domain creates an intellectual knowledge map of that realm. A knowledge map is generated from keywords according to the following steps
  • Keywords are collected from journal articles. A network of these keywords is built. A knowledge map connects the same keywords in different articles. A complete knowledge map is formed when all articles undergo the previous three steps.
  • eMarketing Capability As this study’s model of eMarketing capabilities is a major contribution and these capabilities play a critical role in marketing performance, future studies can investigate the antecedents/consequences of eMarketing capability, develop a scale or investigate the formation process of this construct. Future studies might validate the proposed model-based either on a single eMarketing capability or on multiple eMarketing capabilities. Empirical studies could benefit the development of research concerning eMarketing tourism and hospitality.
  • 3. Methods3.1 Data collection
  • 3.2 Data processing
  • 3.3 Analysis process and tools
  • Emerging Digital Technologies The purpose of this study is aimed at understanding the impact of IT on tourism and hospitality. However, as IT continues to evolve and advance, and as new technologies often alter customers’ behavior, as well as firms’ marketing strategies, it is necessary to pay attention to the impact of new digital technologies on focal fields. Specifically, it could be interesting and promising to explore the impact and role of forthcoming digital technologies in different eras, specifically, artificial intelligence, machine leaning, AR, virtual reality (VR), mixed reality (MR), chatbots, robotics, blockchain, 5 G or the internet of things (Park et al., 2018; Tung and Au, 2018).
  • As the database contains journals from various domains, this study first identified the target journals by using the keywords “travel,” “tourism” and “hospitality,” identifying 24 journals. Next, as these journals are affiliated with different publishers, the keywords “IT*,” “IS” and “technology*” were input to search ICT-related articles on the official website of each journal from its first issue to April 2020.
  • Customer Equity and Engagement Value Customer equity and engagement value are two of the crucial variables that require a better understanding in the eMarketing tourism and hospitality research. With the application and support of advanced IT and quantitative mathematical models, it will be valuable for future work to explore all aspects of the factors that influence customer experiences over time to synergize and maximize customer equity and CEV for DMOs or hotels.
  • Marketing Performance Apart from loyalty, other marketing performance indicators including financial and non-financial ones are encouraged to be developed. Such work will contribute to both the tourism and hospitality academia and allow industrial managers to link financial performance with innovative IT in terms of profit, sales revenue or cash flow. Moreover, assessing non-financial marketing performance (market share, quality of services or CEV) will help researchers and managers better understand the predictors of future financial performance than traditional accounting measures have in the past, and it should also supplement financial indicators in internal accounting systems (Ittner and Larcker, 1998). Finally, it will be contributory to develop a combined indicator linking financial and non-financial measures. Table 4 summarizes the overview of future research avenues.
  • emilywest5 on 13 Feb 23
     
    This article is about how hospitality and tourism have been reshaped through IT, eMarketing and how it has helped prove sales, information, made destinations more popular and also help travelers plan. eMarketing also is a massive platform for word of mouth. This study also shows what helped eMarketing become what it is. When certain things are typed into search bars, this data is collected and used for eMakreting and to target specific groups of people.
Hanlu Hu

E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

www.themoscowtimes.com/...449373.html

technology

shared by Hanlu Hu on 30 May 12 - No Cached
  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
  • ...9 more annotations...
  • Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
  • Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
  • We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
    • yan xie
      yan xie on 03 Jun 12
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
    • yan xie
      yan xie on 03 Jun 12
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
    • yan xie
      yan xie on 03 Jun 12
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the first to capitalize on new technologies
  • Gerardo Collado on 30 May 12
     
    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
  • ...7 more comments...
  • Avril Emmanuel on 01 Jun 12
     
    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
  • yan xie on 03 Jun 12
     
    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
  • xiyu wang on 16 Sep 12
     
    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
  • Gaby Belardo on 16 Sep 12
     
    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
  • Xiameng Zheng on 30 Jan 13
     
    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
  • Marcos Oliveira on 31 Jan 13
     
    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
  • Ling Xiang on 31 Jan 13
     
    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
  • Panpan Xie on 31 Jan 13
     
    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
  • Hanlu Hu on 02 Feb 13
     
        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
Michelle Wilson

Ping Identity Shares Best Practices for Securing and Managing User Access to UltiPro at... - 0 views

eon.businesswire.com/...Single-Sign-On-to-UltiPro

HRIS SSO HR payroll employee satisfaction identity security

shared by Michelle Wilson on 05 Apr 12 - No Cached
  • ing Identity solutions for human resource applications help companies get the most out of their HR technology investments. The company’s cloud identity management solutions allow employees to securely access UltiPro and other Web-based HR applications using Single Sign-On (SSO), while making it easier for Human Resource Information Systems (HRIS) to provision and manage user accounts. Whether a customer chooses PingFederate cloud identity management software or PingOne cloud identity management as a service, Ping Identity’s products are designed to work with existing HRIS systems, as well as a wide variety of Web-based environments and business applications. Connections—The Ultimate Partner Forum is Ultimate Software’s annual customer conference. Each year, a dynamic group of more than 1,000 HR, payroll, and talent management professionals come together to learn about UltiPro product enhancements, industry best practices, and compliance regulations. On March 29, 2012, at 10:45 a.m. PDT, Ping Identity Senior Technical Architect Paul Madsen will join Ultimate Software’s Vice President of SaaS Technology Jim Jenson and Director of Strategic Alliances Jennifer Brafman Staffen in a track session for UltiPro Enterprise that will cover “The Advantages of Single Sign-On and How to Get There.” The session will repeat at 4 p.m., PDT, March 29, 2012, in a track session for UltiPro Workplace. To learn how Ping Identity’s cloud identity management solutions work with UltiPro and other HR applications, please stop by the Ping Identity booth. The Ultimate Connections Conference begins today and continues through Friday at the Bellagio Hotel in Las Vegas. About Ping Identity | The Cloud Identity Security Leader Ping Identity provides cloud identity security solutions to more than 800 of the world's largest companies, government organizations and cloud businesses. With a 99% customer satisfaction rating, Ping Identity empowers more than 42 of the Fortune 100 to secure hundreds of millions of employees, customers, consumers and partners using secure, open standards like SAML, OpenID and OAuth. Businesses that depend on the Cloud rely on Ping Identity to deliver simple, proven and secure cloud identity management through single sign-on, federated identity management, mobile identity security, API security, social media integration, and centralized access control. Visit pingidentity.com for more information. Contacts fama PR for Ping IdentityWhitney Parker, 617-986-5011pingidentity@famapr.comFollow Us on Twitter: @PingIdentityJoin our LinkedIn Group: Ping Identity CloudSubscribe to our YouTube Channel: PingIdentityTV Recent Stories from Ping Identity UNC’s Kenan-Flagler Business School Turns to Ping Identity to Solve Identity Management Complexity April 04, 2012 DENVER--(EON: Enhanced Online News)--Ping Identity today announced that the University of North Carolina’s Kenan-Flagler Business School has selected PingFederate to ease the management of identiti... more » Ping Identity Partners with Macnica Networks April 03, 2012 TOKYO--(EON: Enhanced Online News)--Ping Identity®, The Cloud Identity Security Leader™, today announced that it has partnered with Macnica Networks Corp., the leading value-added distributor in Ja... more » Ping Identity Launches Certified Service Partner Program April 03, 2012 DENVER--(EON: Enhanced Online News)--Ping Identity announced its Certified Service Partner Program. more » More Stories class
  • Ping Identity solutions for human resource applications help companies get the most out of their HR technology investments.
  • allow employees to securely access UltiPro and other Web-based HR applications using Single Sign-On (SSO), while making it easier for Human Resource Information Systems (HRIS) to provision and manage user accounts.
  • Michelle Wilson on 05 Apr 12
     
    This article shares some information about a Ping Identity that was demonstrated at the Ultimate Connections Conference in Las Vegas which was held at the end of March. Ping's experts were on hand to discuss how Ping Identity can help eliminate multi-employee passwords, increasing security. Ping uses cloud identity management solutions which will allow employees to access web-based HR applications using SSO (single sign-on), making it easier for HR managers to monitor user accounts. Pings systems are designed to be used with a wide array of products already in use. This is very interesting and will help the HR department, making their job a little easier by not having to worry about misuse of employee sign ons.
bnort002

How to Build a Brand for Your Mobile App: Strategies, Tips and Examples - 2 views

uxplanet.org/tips-and-examples-29718ab6a291

shared by bnort002 on 26 Aug 18 - No Cached
    • bnort002
      bnort002 on 26 Aug 18
       
      Some other things to consider would be: Is the app easy to use, will it appeal to all users or the target market, and will your colors/logo/design be able to grow and mature with the Brand you are creating.
    • bnort002
      bnort002 on 26 Aug 18
       
      Some Brands do not allow much creativity or changing of the Brand. For example, when I worked for Hyatt, you had to follow everything that was within the Brand Standard. It you couldn't find it in their Brand database you could not use it. Working for a family owned or private company you have more flexibility with promoting their brand and you can have more creative pull such as with an App.
  • Gamificatio
  • ...15 more annotations...
  • Social networks are first of all the big channel of brand awareness and brand recognizability so don’t neglect their influence.
  • All these details shape the positive user experience and support brand loyalty with happy users.
  • Personalization and Onboarding
  • not only should mobile apps offer high quality of their performance but also build up strong brands to stand out.
  • brand is an image created with a set of distinguishing features and promoting awareness and recognizability of the product or service on the market, it’s what people think and know about it
  • Talking about mobile apps, the important thing to think about is the correlation of the logo with an app icon
  • how users will perceive the app interacting with it: its visual image, its communication and its reputation
  • Keywords
  • Descriptor keywords
  • Brand keywords
  • Brand-Plus keywords
  • Help and Support
  • Landing Pages
  • Choosing this direction, remember two things:
  • – opinion leaders mostly care about their audience and reputation so they won’t promote what they don’t like or don’t find good for their audience, even rejecting profitable offers.– opinion leaders and brand ambassadors will waste your money if the product is half-baked. You may get the big traffic from the campaign and attract many users but if they get something with numerous bugs or lorem ipsum here and there instead of real copy, it will have a bad influence on the brand image in general. Positive experience first. Presentation and promotion after it.
  • bnort002 on 26 Aug 18
     
    This article brings up some great points on building your Brand on a mobile App. As a whole, we are attached to our cell phones and using apps for everything. Creating a Brand for your Mobile App is a must have in our industry and it is the direction most hotels, cruise ships, and resorts are taking when you are on property/ship. Personalization and Onboarding is important to the user as they want to be able view their interests/preferences/needs. By providing a personalized experience (interactive maps, videos, etc.) via App we hope to provide the most positive guest experience. As the article states, providing a positive user experience creates happy users which results in Brand loyalty. The end result is always to capture repeat business and Brand loyalty.
gabybilk

Hotel E-Commerce: Navigating the Complex Hospitality Digital Marketing Landsc... - 0 views

www.bu.edu/...ty-digital-marketing-landscape

shared by gabybilk on 18 Sep 19 - No Cached
  • Search engine marketing (SEM), the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine, is imperative to increase web traffic and social media news.
  • relying on organic posts is just not enough in today’s world of information overload and marketing clutter
  • Specifically, social media marketing requires the combination of manpower, time, and expertise in proper social media etiquette while utilizing branding, engagement, and relationship management (CRM) tools. Successful social presence is achieved by using existing data to create specific, targeted content based on the intended audience and the purpose of a specific social channel.
  • gabybilk on 18 Sep 19
     
    The article briefly reviews the digital marketing branch in the hospitality industry. In this modern age, hotels need to have an updated and optimized website running. Most guest or OTA rely on hotel websites to gain information about the hotel and amenities and prices they have to offer. They must be visually appealing and easy to access. Apart from using hotel websites, search engines are also popular amongst bookers. Search engines like google or bing use keywords to narrow their search when finding hotels so having such keywords or phrases in the hotel main page on the website will allow people to access their hotel website quicker. Hotels also rely on advertising on sites like Facebook, Twitter, or Instagram. Heavy populated social platforms is one of he best ways to have a business advertise themselves to the public. The best part is that social media marketing can be cost-effective.
asanc036

Social networks trends impact the hospitality industry - CiHMS - 0 views

www.cihms.com/...mpact-the-hospitality-industry

social social networks networks trends impact hospitality industry

shared by asanc036 on 02 Sep 22 - No Cached
  • mobile users worldwide have reached 7.26 billion users
  • its impact on travelers’ decisions through the social network
  • According to the Digital 2021 October Global Statshot Report done by We Are Social and Hootsuite, the social network users have gained 400 million users, which is equivalent to 9.9% growth in the last 12 months
  • ...33 more annotations...
  • The keyword safe travel becomes a popular trending keyword
  • hotels should consider including hashtags in each social media post
  • useful to increase your brand awareness
  • Making these hashtag
  • ould be a big plus inputting your hotels on the map, becoming searchable, and showing your brand’s authenticity
  • A social cause campaign also improves brands’ interactions with customers,
  • collaborating with a travel blogge
  • form of word-of-mouth but takes place on the social network platform
  • news can travel at a much faster speed
  • influencer marketing is remarkably effective
  • influencer can promote
  • products
  • and services
  • lso your brand identity
  • helps generate leads and boost your brand’s conversion rate spectacularly.
  • personalized hotel room tour, in-room services, dine-in menus, the foods and drinks quality reviews
  • Youtubers, Tiktokers, and KOLs
  • heir own
  • followers bas
  • millennials and Gen Z, the biggest two customers segments in tourism and hospitality
  • takeaways
  • Draw qualified leads
  • Pick your influencers wisely
  • holdbacks
  • unexpected scandalous issue
  • might hurt your brand’s image deeply, some
  • double check your influencers’ statistics
  • Collaborating with a number of influencer
  • only one influence
  • might end up boring your audience.
  • risky marketing strategy
  • hotels have to be selective in choosing credible influencers
  • being legally binding among parties is extremely important to eliminate any possible risks
  • asanc036 on 02 Sep 22
     
    4.15 billiion are active in social networks, this shows social network has a big impact on travelers' decisions. Keywords such as "safe travel" became popular after Covid 19. Hashtags are useful in order to create brand awareness in social media, put hotels on map, making them searchable and creating brand authenticity. Social cause campaigns improve how hotels interact with customers and it helps generate leads. Influencer marketing is a form of word of mouth on social media platforms. Collaboration with influencers in Youtube, TikTok, etc is a good idea since they have their own follower base targeting some of the biggest customer segments in hospitality. The holdbacks of incfluencers marketing should be considered.
rebecca Bonet

HeBS Digital (Hospitality eBusiness Strategies) - 3 views

solutionpartners.adobe.com/...hebs_digital.html

shared by rebecca Bonet on 15 Sep 12 - No Cached
  • As travelers increasingly turn to the Internet and mobile devices to research and book travel, successful online marketing in hospitality has become increasingly critical to the industry’s success. Adept keyword selection, website designs, and social media campaigns can turn general online travel bookers into loyal repeat customers that book directly on hotel websites.
  • Profitable online strategies can be difficult to come by in hospitality, a dynamic industry where opportunities abound and many complex factors affect success. The cost of keywords has increased, yet many hotel budgets have reached a plateau.
  • hoteliers must compete with mammoth online travel agencies possessing multi-million-dollar budgets.
  • ...8 more annotations...
  • For HeBS Digital, Adobe solutions provide insights into the market and a driving force to differentiate itself from competitors.
  • HeBS Digital keeps clients ahead of the curve and ahead of the competition in building direct online revenue channels.
  • Driving multichannel marketing success Improving return on ad spend for clients Making more informed online marketing decisions
    • Xu Wang
      Xu Wang on 15 Sep 12
       
      Nowadays, as travelers turn to the internet and mobile devices to research and book their travel online increasingly, the online marketing in hospitality has become a important sign for success. At the same time, the hospitality industry tries best to enhance their online booking service, hoping to turn general online travelers into loyal repeat customers that book directly on hotel websites. However, there are still are challenges as the industry has many complex factors. And this article gives solutions and results by introduce Adobe products.
  • Additionally, the explosion in social media and smartphones has added new dimensions for marketers that require new skills.
  • “By using Adobe products at HeBS Digital, we are able to generate big returns for clients by employing highly engaging, locally targeted strategies,” says Jason Price, executive vice president for HeBS Digital.
  • In another instance, the HeBS Digital SEM team used bid rules created with the Adobe solution to automate the bidding for some keyword campaigns
  • With Adobe Solutions, HeBS is able to create award winning hotel website design, pioneer best practices in
  • marketing, and build leading-edge technologies for the hospitality industry
  • Xu Wang on 15 Sep 12
     
    Nowadays, as travelers turn to the internet and mobile devices to research and book their travel online increasingly, the online marketing in hospitality has become a important sign for success. At the same time, the hospitality industry tries best to enhance their online booking service, hoping to turn general online travelers into loyal repeat customers that book directly on hotel websites. However, there are still are challenges as the industry has many complex factors. And this article gives solutions and results by introduce Adobe products.
  • rebecca Bonet on 15 Sep 12
     
    In this article it talks about e business strategies. One of them being mobile device because research and booking travel have been so critical for people on the go. The HeBS is a big digital marketing firm for the hospitality industry. There are profitable online strategies to come by in the hospitality industry. These opportunities do not come easy many time it very complex but also very successful if it done right .Hotel budget have come to a plateau. Hotel need to step up the plate because online travel agencies have taken over the industry. In addition social media and smart phone have added new dimension for market that require new skills with their ideas. HeBS face a challenge by multichannel marketing success, improving return on ad spend, and making more online marketing to be able to come back by doing this they would have the solution and the result. The solution being, keeping clients of the curve of the competition by building direct online revenue. The result for that is providing insights. The market and the driving force for the differentiate competitors. The benefits will build a leading- edge for the hospitality industry
jasdhami95

5 Tips to Activate Your Ecommerce - 1 views

www.hospitalitynet.org/...4099119.html

social media promo communication keywords connection email

shared by jasdhami95 on 07 Sep 20 - No Cached
  • Keep Communicating With Your Guests
  • consistent social media updates
  • establish a connection
  • ...7 more annotations...
  • clearly outline what your property is doing to ensure their safety,
  • Utilize your social media networks to inspire travelers as travel begins to resume
  • Property's can also run promotions and specials
  • keyword rankings have not dropped in kind,
  • Planning for that pent-up travel demand, however, will require a data-first approach.
  • re-birth of the road trip and similar drive market demand.
  • creating your target audiences to deliver relevant messaging
  • shaunagayecox on 07 Sep 20
     
    This article discusses five ways to stimulate Ecommerce which includes corresponding with guests, remaining active on social media, not letting your SEO go on leave, devising media budgets and targeting, as well as employing the help of an expert. The author emphasized staying in contact with your customers whether it be through your website, social media, or email. The intention is to stay connected with your guest so that when it is time for them to choose a hotel, they will choose yours. Social media can be used as a tool to entice your future guest and keep them interested in your property. Keeping search traffic up for your website will also ensure people continue to look at your property. Keep in mind the kind of travelers that will come to your property, and tailor your advertisements, messaging, and offers to meet the needs of those travelers. And lastly, if needed, do not be afraid to enlist the help of an expert. This article is meant as a guide for getting one's Ecommerce back on track during these hard pandemic times.
  • jasdhami95 on 14 Sep 20
     
    My opinion on this article is that E-commerce has been a huge hit as of lately and it is time for this type of trend to follow in the hospitality world. There is a huge shift from walk-in business to online bookings and the best way to show guests the improvements to the property would be through email and social media presence. This would give properties a competitive advantage when it comes to OTA bookings.
nbakir

Is 2020 the Year of the GDS? | By Scott Falconer - Hospitality Net - 2 views

www.hospitalitynet.org/...4096868.html

shared by nbakir on 25 Apr 20 - No Cached
  • Technology can play a major role in helping properties win more bookings, through advertisements, display, and keywords
  • It will be interesting to see how GDS usage and other distribution channels continue to evolve throughout 2020.
  • The overall contribution of GDS bookings indicates that it is still a very relevant and growing channel and often delivers the highest ADR.
  • ...8 more annotations...
  • However, certain keywords can and do drive them to book a property, such as "price", "offer", "rate" and "discount". Globally, 4 out of 10 survey respondents agree these types of words would encourage them to book.
  • In our survey, 7 out of 10 agents say it's important to include icons with the words "free" or "complimentary" in ads. In 2020, hoteliers should review their current strategy for the GDS and consider whether they are using the platform to its full potential.
  • Rate parity (ensuring that the same room is priced identically across all distribution channels) will continue to be of utmost importance.
  • Our research shows that 9 out of 10 travel agents rank rate parity as 'very important' or 'important' in their search.
  • When the GDS does not offer full rate parity, 6 out of 10 travel agents actively book away from that hotel property.
  • Travel agents are booking hotel reservations on the GDS in record numbers, from 42 million ten years ago to 79 million in 2019. On average, they book 22X more room nights than consumers, making the GDS a prime channel for hotels looking to increase revenue.
  • the GDS does not offer full rate parity, 6 out of 10 travel agents actively book away from that hotel property.
  • ordin
  • anonymous on 25 Apr 20
     
    This article speaks on how GDS are doing in the age of 2020. Not only does it talk about how its doing over all but it also goes over how they remain successful with the new times. Keeping up with changing demands and trends.
  • shannaton on 08 Jun 20
     
    This article talks about how GDS system usage has been and continues to increase over the years. While many owners prefer direct bookings on their site. GDS has been increasing at a faster rate than other channels which are used by travel agents. Hotels need to e using the GDS platforms in 2020 and beyond to maximise the benefits that it brings.
  • nbakir on 15 Sep 20
     
    Scott Falconer's article, "Is 2020 the year of the GDS," entails discussion of the survey results of the DGS site as the most sued and rapidly growing site for booking by travel agents. Falconer also advises hotels and other travel agents to optimize the use of the GDS site to increase bookings and therefore profitability. In discussing the survey results, Falconers also suggests the GDS increase its potential by maintaining parity, observing prices, and promotions are critical in its continued growth. Falconer's finding first indicates that GDS usage has significantly grown in the past ten years. The author notes that by 2019, the number of travel agents using the site of GDS to make bookings had increased from 42 million to 79 million between 2009 and 2019 (Falconer). In the recent past, Falconer argues that the ratings and growth in usage of the site provide hotels with opportunities to grow revenue as the site makes 22 times more bookings than consumers. Through surveying with 900 travel agents, Falconer concluded that GDS is a prime channel for bookings because of its recent fast growth compared to other alternative booking sites. Secondly, Falconer notes that there is a need to stabilize the parity rates for the GDS channel to succeed. Based on the survey, most travel agents indicated that parity rates are influential to the decision to book a facility using the GDs site or others. Therefore, Falconer advises the GDS management to ensure the consistency of the price that properties offer to clients on other channels. The services listed in the sites are available as indicated at the property. In this case, the GDS can improve booking experience by clearly stating commissions, discounts, or cancellation policies at the site to increase the availability of information to the clients regarding the nature of commitment and expected services as the promised value. Falconer also highlights the importance of adver
Yuting Peng

Hospitality Marketing Services | Sabre Hospitality - Tools & Technologies | E-Marketing... - 0 views

www.sabrehospitality.com/online-marketing-tools.php

e-Marketing technology hospitality

shared by Yuting Peng on 06 Nov 12 - No Cached
  • Sabre Hospitality Solutions has designed essential applications and products that will push your Internet Marketing program to a higher level of performance .
  • Sabre Hospitality Solutions has designed essential applications and products that will push your Internet Marketing program to a higher level of performance
  • Sabre Hospitality Solutions has designed essential applications and products that will push your Internet Marketing program to a higher level of performance.
  • ...9 more annotations...
  • offer a wide range of cutting-edge and user-friendly Internet Marketing tools that enable direct online sales transactions, track and analyze Website traffic data and conversions, integrate emerging technology, and facilitate cost-effective Customer Relationship Marketing (CRM).
  • The CMT uses a text editor that is similar in functionality to Microsoft Word, allowing a non-programmer to manage and edit content on their Website in real time. Clients are able to edit basic body text and insert interior images throughout their Website, thereby virtually eliminating Website maintenance costs.
  • Sabre Hospitality Solutions provides a full e-commerce solution that enables you to build and manage an E-store that generates significant incremental revenue.
  • Sabre Hospitality Solutions' Interactive Proposal Service (IPS) is a proprietary system that allows a property to respond to RFP's in a highly customized fashion.
  • Our Flash map solution integrates standard interactive components for any set of floor plans.
  • Our behavioral targeting engine serves potential guests content based on how they are navigating through the Website; and profiles their keyword search that has led them to the Website.
  • Sabre Hospitality Solutions developed a proprietary Content Management Tool (CMT) based on the needs of our clients.
  • The CMT is developed in a secure environment and is extremely user friendly, empowering our clients to confidently and efficiently manage copy on their Websites. Sabre Hospitality Solutions designed and developed this application in-house, and the application is used in multiple hospitality Websites.
  • Our E-store solution includes a flexible, easy-to-use product catalog, pre-programmed shopping cart utility, secure checkouts, and automated order management and processing functionality.
  • Chenchen zheng on 06 Nov 12
     
    This article talked about Sabre Hospitality Solution which is the user-friendly e-marketing tool. The Sabre Hospitality Solution will push your internet marketing program to a higher level of performance through the following five essential elements. First, Sabre Hospitality Solutions developed a proprietary Content Management Tool (CMT) based on the needs of the clients. Second, Sabre Hospitality Solutions provides a full e-commerce solution that enables you to build and manage an E-store that generates significant incremental revenue. Third, behavioral targeting engine of Sabre Hospitality Solutions serves potential guests content based on how they are navigating through the Website; and profiles their keyword search that has led them to the Website. Fourth, flash map solution integrates standard interactive components for any set of floor plans. Fifth, Sabre Hospitality Solutions' Interactive Proposal Service (IPS) is a proprietary system that allows a property to respond to RFP's in a highly customized fashion.
  • Yuting Peng on 04 Apr 13
     
    Sabre Hospitality Solutions has designed applications and products to push the e-marketing program to a higher level. It offers a wide range of e-marketing tools. Sabre Hospitality Solutions developed a proprietary CMT based on the needs of the clients. This friendly empowering the clients and is widely used in multiple hospitality websites. It also provides a full e-commerce solution that enables you to build and manage and e-store that generates significant incremental revenue. In addition, the behavioral targeting engine serves potential guests content and the flash map solution integrates standard interactive components for any set of floor plans. Finally, it is a interactive proposal service. This unique online presentation of your proposal will ensure your product stands apart form other competitors.
hui wang

HRIS Key Terms - Business Guides & Articles - Business.com - 0 views

www.business.com/...hris-key-terms-33946

business controlling best practice evaluation

shared by hui wang on 11 Apr 13 - No Cached
  • For some basic information such as address, phone number and emergency contacts, the data entry can be done by the employee themselves thus reducing the need for additional resources.
  • Personnel management, also referred to as personnel administration,
  • It is one of the most important aspects of an HRIS as your business needs to have record and tracking of who has what and how that affects their pay, etc. 
  • hui wang on 11 Apr 13
     
    This article is listing the key terms of the HRIS system, which is software program help managers control the employees' documents and information. The HRIS system helps to reduce the paperwork and increase the efficiency during the management task. Those key terms including personnel management, compensation management, payroll management, performance management, benefits administration, time and attendance, etc. Actually, in the future the HRMS may replace HRIS, According to Google Ad words keyword research tool there are over 210,000 global searches per month on the term HRIS but only 200,000 global searches for HRMS per month. The HRMS has more advance function than the HRIS system based on the google research.
Yawen Zheng

Aeroseal´s Director to Speak at Green Hospitality & Tourism Conference on Env... - 0 views

www.environmental-expert.com/...lity-tourism-conference-351646

hospitality green

shared by Yawen Zheng on 07 Feb 13 - No Cached
  • Bobby leads the commercial sales and marketing initiatives for Aeroseal, LLC, sole owner and licensee of aeroseal technology, the world’s only patented process of sealing HVAC ductwork from the inside out. Through this unique approach to duct sealing, aeroseal technology allows users to 1) save money by sealing old ducts instead of investing in new ducts, (2) perform sealing that is impossible or inefficient from the outside, (3) significantly lower energy costs and meet aggressive energy-savings goals, (4) address serious indoor air quality issues associated with airborne contaminants that spread through leaky ducts and (5) remedy airflow/comfort issues associated with ductwork.
  • Studies indicate that on average, 15-40% of all heating and cooling energy is lost through leaky ducts. Unfortunately, this problem was seldom addressed due to the difficulty associated with accessing ducts and finding leaks, the majority of which are hidden behind walls, under ceilings or beneath insulation. Aeroseal addresses these issues by automatically sealing ducts from the inside. The solution is obvious and easy, addresses serious issues, and delivers energy savings, with a 2-7 year payback.
  • Yawen Zheng on 07 Feb 13
     
    This article shows a new way to make green hospitality. Compare the tradition way, the new technology will save the energy cost and provide the comfortable environment at the same time.
ning sun

The New Google Venice Update - Is Your Hotel Website Optimized for Hyper-Local SEO? - B... - 0 views

www.hotelnewsresource.com/_Sue_Wiker___Eric_Rattner.html

google update hotel website optimized seo

shared by ning sun on 16 Mar 12 - No Cached
  • ning sun on 16 Mar 12
     
    This new Google Venice Update enable customers to receive more relevant and precise hotel information than before when they searching. The information including the nearest hotel around them, price, up-coming events, restaurant hours and so on. While many hoteliers already have a geo-targeted SEO strategy targeting long-tail keywords addressing the location, nearby attractions, etc., it is important to cover all your other SEO bases to ensure the best results. Further, developing an APP applied on iPhone or iPad which will increase convenience for customers and improve productivity for lodging industry.
Caroline Hardenbergh

Enhance Your Knowledge: Increasing Website Traffic - 5 Quick Ways to Do It - 4 views

knowledgelights.blogspot.com/...site-traffic-5-quick-ways.html

knowledge website website traffic quick ways solution

shared by Caroline Hardenbergh on 17 May 12 - No Cached
  • Caroline Hardenbergh on 17 May 12
     
    This is a good tutorial of how to increase visibility of your business, product, or service. I appreciate seeing this because if gives a basic outline of the options available for those who are not especially internet or marketing savvy. Although posted on the Linkedin: Event Peeps: For Live Event Industry Professionals news articles, it is relevant to all hospitality professionals in their marketing efforts. The first suggestion is to create a blog, and points out that having a RELEVANT blog is the key to getting attention, and then traffic and interest in your product. Next, it is important to keep the blog current and up-to-date, and that it must be posted on a three times weekly basis. Once the blog is generating traffic, the next suggestion is to make the most of the specific keywords which get responses, or even use the keywords from within the responses to the blog. This will indicate the topics and content that are creating the most interest, and will in turn re-create more traffic. The next strategy is to write articles and submit them to article directories, which generate high-quality traffic. This of course leads to the next suggestion, which is to get your business name and/or your name out into the public's awareness. This starts with articles and blogs, but has to be enhanced by participation in industry forums, which will bring you into the limelight if peers acknowledge that your articles and blogs are informative and demonstrate your expertise. Lastly, utilize methods other than online sources. All forms of marketing enhance each other, so don't neglect to send the local market your business card, and be sure to offer hard copy details on your blogs and articles. Using both online and offline contact methods will increase traffic to your website, and site visitors should be promptly contacted in as personal a manner as possible to initiate a successful customer relationship.
Minghui Zheng

Top 10 eCommerce Initiatives For Hoteliers in 2011 - 1 views

blog.milestoneinternet.com/...ecommerce-initiatives-for-2011

ecommerce initiatives hotel technology Mobile

shared by Minghui Zheng on 15 Sep 12 - No Cached
  • Good website architecture and organized content improves site usability and crawlability for search engines. Conversion optimization includes eye tracking studies, analyzing SEO and SEM strategy and finding out top queries, top site pages and top sites producing traffic. All these data points help in developing a step-by-step strategy to improve conversion and usability. Developing a strong architecture helps keep your site organized.
  • It is also important to optimize all aspects of your campaign to maximize conversion. Here are some tips: Ad Copy – make sure your ad has a call to action and offers value to customers Ad Groups – make sure your ad groups are made up of tightly knit keyword themes, and that those keywords are reflected in your ad copy Landing Pages – ensure your landing pages clearly reflect the offer which is promoted in the ad copy and includes clear calls to action and conversion factors
  • Online Video – People are spending more time watching online videos. According to recent studies by Nielson (August 2010), approximately 70% of global online consumers watch online videos. (http://blog.nielsen.com/nielsenwire/global/report-how-we-watch-the-global-state-of-video-consumption/) In June of 2010, more than 10 billion videos were streamed in the US alone. YouTube continues to be one of the main players in the market along with Google Video and several others. Videos draw more visitors to your site and gain greater visibility as search engines move towards displaying universal search results. Video search is still less competitive in nature and can be super effective.
  • ...2 more annotations...
  • Google has recently announced that the mobile market is their priority. We are seeing a steady growth in traffic coming to our client sites from mobile phones and smart phones. Hoteliers can leverage the mobile market by optimizing their site for mobile phones, improving the download speed of their site by avoiding heavy graphics and flash, making sure their site is mobile compatible, and promoting mobile sites across all platforms including paid, social, and local.
  • As a hotelier, it is important to decide where to focus your energies given the increasing opportunities and channels where you can market your hotels. It is key to evaluate ROI across all traditional online and offline channels and to capitalize on the immense advantages that new emerging media offers. These tips can help you market smarter and help you embrace innovative tools and technologies to stay ahead of the game and improve your returns! We wish all the readers the very best with their eCommerce strategies in 2011.
  • Minghui Zheng on 15 Sep 12
     
    Internet marketing is an essential part of the overall marketing portfolio of hotels. These top ten ecommerce promotion ideas, channels, and strategies can drive maximum Return on Investment. 1. Search friendly website design has new meaning - fast and integrated. Hoteliers should consider which channels their target customers are utilizing, and develop integrated promotion plans across all channels. 2. Hoteliers should focus on improve conversion and usability when they provide an increasing volume of information. 3. Search is becoming more local in nature. 4. Expand paid search beyond traditional channel. 5. Real time search - Natural Ranking (SEO) becomes more real, local and social. 6. Image and Video search is an effective way to capitalize on different search traffic. 7. Mobile search continues to be local in nature. 8. Embracing social media - it's here to stay! 9. Hyperlocal is really an extension of your local social search marketing. 10. Utilizing Blogs to connect and promote time sensitive information.
tjcamino

IT class | Diigo - 0 views

www.diigo.com/...IT%20class

emarketing hospitality hotel search advertising

shared by tjcamino on 14 Feb 20 - No Cached
  • tjcamino on 14 Feb 20
     
    E-Marketing in the hospitality industry I found this article very informative and helpful. E-marketing could also be called Internet marketing, web marketing, online marketing and even digital marketing. In the hospitality industry, these marketing strategies are growing at a dramatic pace. Because this is making such a significantly impact behaviors by driving more revenues. The article explains the five main sections of e-marketing. 1) Search Engines Marketing * This is the largest majority of internet surfing allowing the hotel to drive targeted traffic to the company's website. 2) Sponsored Search * This type of marketing, is sponsored search corresponds to search ads through a bidding process on keywords. 3) Social Media Marketing * This allow companies to use websites like Facebook, Twitter, and YouTube allowing to take advantage of spreading any information or updates posted repeatedly whenever they want. It also targets a wide audience. In other words, it's the new word of mouth. 4) Mobil Advertising * This is one of the fastest growing e-marketing advertising. With almost everyone nowadays carrying a smart phone, this type of advertising could be critical to bring in new business for the hotel. 5) Email Advertising. * This is the most powerful e-marketing tool for hoteliers to use. It gives you direct revenue opportunities for past, present and future guests. Nowadays, online marketing is the most powerful advertising methods. All companies in the Tourism and Hospitality industry are competing to lead the online marketing techniques to order to shift the market to increase their online traffic and generate more revenues.
Maria Zuniga

5 Profitable Internet Marketing Strategies for Hotels - 0 views

www.webpagefx.com/...hotels

shared by Maria Zuniga on 16 Nov 17 - No Cached
  • If you're a hotel owner, chances are you are always looking to attract new guests to your location
  • Hospitality marketing is not always easy
  • Optimize your website for search engines
  • ...15 more annotations...
  • One of the most crucial strategies for hospitality marketing involves ensuring the visibility of your hotel's website on search engines
  • Having this information available up front can provide enormous benefits for your hotel. If you neglect this strategy in your hotel Internet marketing plan, you will be sacrificing many potential guests. One study found that 40% of mobile searchers are looking for travel-related information, like hotels, are likely to place phone calls if the option is available. Setting up your Google My Business page can make that option available instantly!
  • Research has shown that the top result in searches gets around 33% of clicks. This drops to 17% for the second result and 11% for the third. If you're on the second page, you're looking at about 1% or less.
  • Strengthen your local SEO
  • earch engine optimization involves making critical updates to your website's content, code, links, and occasionally layout to improve its likelihood of ranking in user searches.
  • Because hotels may have a hard time gaining a large number of engaged fans to consume their content or make future bookings, a shift in approach is recommended. For hotels, social media can be an incredible way to encourage interaction with past, current, or future guests, solve customer service issues in a timely manner or highlight the positive experiences that guests have had at your hotel
  • Encourage interaction on social media
  • Linking to your social media pages from your hotel website, and ensuring that they are checked regularly, can help encourage potential guests to contact you there. You may also want to add a tagline to your website, such as, "contact us on Facebook or Twitter with any questions we may answer about your stay"—to encourage this behavior.
  • Social media also helps humanize your business so that you can more easily relate to customers, making it a valuable part of an overall hotel internet marketing strategy.
  • Educate guests with content marketing
  • you may know that adding informative, keyword-rich content to your website is one of the best ways to improve your ranking on search engines
  • Dominate your competitors with PPC
  • nternet marketing for hotels can be highly challenging if you operate in a city that is a popular vacation spot or tourist attraction.
  • Pay-per-click advertising, or PPC, is another way that you can boost your hotel's visibility in search results. Searches on Google don't deliver just natural (also called "organic") results—they also deliver paid ads that have been placed there by companies or businesses.
  • PPC advertising works like this: your hotel sets up ads around certain relevant keywords, like "hotel in [city][state]." You then bid a certain amount, usually suggested by Google, to have your ads appear at the top and along the sides of organic search results. You don't pay anything for your ads unless they are clicked—thus the name "pay-per-click."
  • Maria Zuniga on 16 Nov 17
     
    This article was very interesting because it provided us with 5 different strategies to effectively use e-marketing for hotels. The five strategies they come up with are: Optimize your website for search engines, Strengthen your local SEO, Encourage interaction on social media, Educate guests with content marketing, and Dominate your competitors with PPC. All of these are very helpful hints that we might have heard of before, but it is crucial to go more in depth. I found very interesting that all of them are free except for the last one that requires a bit of an investment.
snesbeth

How The Internet Has Changed Investing - 0 views

www.investopedia.com/...net-has-changed-investing.aspx

internet investing information technology computer broker stocks

shared by snesbeth on 21 Oct 19 - No Cached
  • most revolutionary and disruptive technologies in history, creating a major paradigm shift.
  • wide availability of information is perhaps the biggest benefit that the Internet has had on investing.
  • contact a company directly for the latest financial report, which could prove costly in terms of postage for large financial reports,
  • ...5 more annotations...
  • With the Internet, an investor can find an online company report from the Securities and Exchange Commission (SEC) website immediately after it is posted.
  • These days, many free websites provide financial information while others charge nominal annual fees for more specialized data.
  • primary benefit that the Internet has had on investing is the affect it has on lowering fees for investors.
  • Internet has placed considerable power in the hands of individuals, and this has had a profound effect on how the investor obtains financial information.
  • lowered costs significantly for most financial market participants.
  • snesbeth on 21 Oct 19
     
    The article basically discusses the differences between investing before and investing now since the internet has been born. Previously, people had to try and gather as much information about the company they were interested in investing in by going to the library and reading as much as possible but now it is easier for investors to search a company up and gain all the information they need and more to invest in that company just by entering keywords. Therefore, the internet has changed the investing game completely and even lowered the amount in fees that brokers pay immensely.
mattiebell

How AI is changing Hospitality Industry, Hospitality News, ET HospitalityWorld - 0 views

hospitality.economictimes.indiatimes.com/...92812751

shared by mattiebell on 02 Feb 23 - No Cached
  • In 2020 despite the adversities of coronavirus and following lockdowns, the global hospitality market reached USD 3489.77 billion and was set to reach USD 4132.5 billion in 2021 at a CAGR of 18.5 percent. India emerged as the third largest in terms of investment in travel & tourism, injecting USD 45.7 billion in 2018 alone.
  • 1. Operational Efficiency
  • 2. Customer Experience
  • ...2 more annotations...
  • 3. Revenue Improvement
  • 4. Sustainable Growth
  • mattiebell on 02 Feb 23
     
    This article discusses how AI paved the way for some new hospitality innovations in India, one of the world's leading economies in hospitality services. It talked about how although the coronavirus was set to be a huge setback for the industry, India's ability to innovate helped it stay on track with profits similar to what it had seen in previous years. It went on to talk about 4 significant changes that really influenced profits and sustainability and concluded by summarizing the huge potential of AI to positively impact the industry.
  • emilywest5 on 05 Feb 23
     
    I really enjoy reading about how the rest of the world is also adapting to AI/AR. I wonder if this will make people feel more comfortable traveling to other places around the world that they never thought they would travel. Im wondering if that AI/AR experience will change peoples minds.
shineal

Internet Marketing for Tourism - 0 views

smallbusiness.chron.com/t-marketing-tourism-43292.html

business hotel travel solution tech

shared by shineal on 08 Feb 23 - No Cached
  • Internet Marketing for Tourism
  • Internet marketing in the tourism industry can help you connect with your clients, show them the visual appeal of your destination, and possibly get more exposure than you would with traditional print advertising. Use both natural and paid search to promote your destination, and you are sure to see results.
  • Photos Photos are an effective marketing method, especially in tourism, providing a strong visual experience for the consumer and helping you to build an online presence.
  • ...6 more annotations...
  • Videos Use video to give viewers valuable information that benefits them as opposed to your business. Do not use videos to give a monologue on how great your resort is
  • Online Business Listings
  • Registering your business with Google Maps and Yahoo Business Listings will help it come up in the top of the search results when consumers search for keywords that relate to your business. It’s free and only takes a few minutes.
  • Blogs and Articles Produce large amounts of informative, keyword-rich content about your destination that will attract attention and establish you as an expert in your field,
  • Social Media Create Facebook, LinkedIn and Twitter profiles in the name of your tourist destination. Post links to your blogs, articles, photos and video. Update followers of your profile about special events and promotions at your destination, and link to interesting articles about the industry, the area and activities that your fans may enjoy.
  • Email Marketing Gather contacts from your Facebook fans, Twitter followers and past customers. Send weekly or monthly email newsletters with updated information about your destination, new activities and special travel offers.
  • shineal on 08 Feb 23
     
    This article on internet marketing for the tourism industry provides great tips on how businesses operating in this industry can connect with their customers and appeal to them visually to encourage them to visit their properties. Through various sources and mediums (photos, videos, online business listings, blogs and articles, social media, and email marketing) greater exposure can be achieved at a reduced price when compared to the traditional ways of marketing.
1 - 20 of 42 Next › Last »
Showing 20▼ items per page