Some differences exist between organisations that run events for profit motives and those that are not-for-profit oriented. Government grants are seldom achievable by for-profit enterprises. Small scale events run by not-for-profit organisations are likely to be funded by participant fees. Larger scale events, whether run by for-profit or not-for-profit enterprises will likely need substantial support through commercial sponsorship. In many cases, fees paid by people who spectate can be a worthwhile source of income.

Digital marketing is a term that has been around for quite awhile but hasn't been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Because it is digital, a reporting engine can be layered within a campaign allowing the organization see in real-time how that campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as responses rates and purchases made.

IT security is an important part for hotel operation and attracts enough attention by hotel operators. We are eager to seek best approach related to IT security application. As we all konw, depnding on some competent applications, the operation can efficiently maintained and the overall performance will also be improved. For this reason, the best practice of security issues in hotels should be a professional work process, which must be supported by both human and technology resources. I believe regardless of whether the investment is high or low, we need try our best to achieve it and as a result, it will bring a desirable return for us.

IT investment is one of the most necessary cost for most hospitality properties and play more and more important role in today's hotel or restaurant operation. For this reason, some of the large hotel groups have started to invest in this field and achieved a favorable result sine the increasing of profit and brand value. On the other hand those small properties can work together to develop and share resources in their operation. I believe a hotel without IT investment may rapidly lose the position in the market.

Some advanced accounting systems are necessary for hotels and restaurants to achieve productivity operation. More and more properties have installed those kinds of systems providing inclusive accounting maintenance and support. On the other hand, a plenty of software companies are delivering different kinds of accounting software to the market to meet this common demand. Any competent accounting software must have three abilities supporting daily operation, one of which is the ability of storge, process any data covering any dataduring actual. In addition, the analysis of operation and output of accounting or financial reports is also necessary. Last one is the ability to provide business or operation suggestions automatically, which can assist managers make presice decision with moew confidence.

POS is common in today's restautant operation since of its powerful function and wide approach. Thus, most properties have installed a matural POS for their daily operation. On the other, smartphone or tablet is a trend in recent years because of its convenient and fashionable. For this reason, how to combine these two innovative products has become a new task for retailers who are eager to improve their performance. Some POS service companes have offered some new products to the market whcih can give their clients an absolutely different style of service providing. All of these products have similar advantages like more accesibility, more storage, and more spreading. So we can make a positive forecast that this combination will be more and more demanding in the future.

PMS is common in hotel operation since its powerful fuction which can be streamed into two parts involving reservation and revenue management. As we all know, reservation is the beginning of hotel operation and it is the first expression the hotel leave to any customers. Thus, it is important for us to pay enough attention to the performance of this system no matter what size of properties we operate. A competent PMS can provide efficient experience for both guests and operators in that it can help them finish some jobs always frastruated them before. Another contribution of PMS is the ability of revenue management which has been treated as the most important job for seniors in hospitality industry. Based on powerful PMS, managers can easily get any information related to current operation and budgeting issues. For these reason, PMS is an necessary installation for each hotel with specific features.

Green initiative has a great value for both economy and environment. Some countries' governments had drafed some regulations supporting this concept of development. Canada is one of the most early contries focusing on thise issues. The Cnadian Intellectual Property Office is mainly responsible for detail jobs related to green technology developing and spreading. They made some standerds toward some primary industries in both demastic and international market. Nowadays, they plan to update their strategies and standards to make these industries more productivity and eco-friendly. All of the agencies or ministries regarding to these issues attmpt to iprove their ability to solve green product problems through a proaction approach. In my opinion, all of these efforts are benefit to sustaianable development of local economy and society.

ECommerce business has rapidly increased in Chins and it will be a strong incresing point fro Chinese economy. The reasons that drive the development of this new economy pattern in China can be defined in three parts. First, the growing purchasing powe of high-income and mid-class in China has become the most powerful growth strive in China. They have enough money to make their lives more stylish and elegent whcih motivate them to seeking more worldwide brands. Second, some foriegn brands have been aware of this ttrend and begun to spread their business to this fantastic market. An obvious example it that China has become the largest consumer of luxury products although some of the upscale brands have not hully enterd Chinese market. Most of them are planning to grab their own segment strategically in China, which will insentive the development of ECommerce here. Last, online spending will be double increased in the following four years under a positive forecast. It is a more convenient and secure shopping style for young generations. For these reasons, sterting an ECommece business is a good choice for both local entrepreneurs and international corporations.

Rackspace updates its Private Cloud system which is more accessible, powerful, and secure. It plans to deliver two versions of this system-enterprise with installation fee and private for free. All of the most updated applications are involved in this system such as KVM hypervisor, Opscode Chef, Image Service, and more. The only missing application is openstack storage, which will be available next season. Compared with previous version or other comparable products, new Private Cloud is more accessible, powerful, and secure. For example, new users can install this software within seven steps no matter what system they have. Then they can share more than 2000 applications from rackspace, most of which are free for individual clients. In my opinion, the most innovative output of this update is the hybrid cloud model. It allows an enterprise to manage both public and private resources based on a single platform. Moreover, it is quite convenient for them to move VMs between that multi-based clouds. We can make a positive forecast that this application will be more mature after getting connected with OpenStack Storage. Thus, it is a good alternative for both individual and enterprise users seeking for secure network environment.

KingSmart is a popular and successful HPMS because of its automatic, flexible, and customised. Similar with most HPMSs, it can be installed in any types of hospitality establishements. At the same time, it can help each departments within the hotel finish their work more efficiently. It can cover all aspects of daily operation in a hotel such as reservation & registration, group handling, yeild management, sale & marketing, housekeeping modules, revenue management, and so on. Among these aspects, I think some of its applications are more necessary in modern hospitality environment. First of all, KingSmart allows us to run a hotel in its maximum capacity through its powerful, comprehensive, and flexible tools. In addition, managers can increase the profit without any other efforts except using this smart system. KingSmart can force the operaton toward the most profitable rate depending on some marketing strategies installed by managers before. All of the other works are processed by KingSmart automatically. Another automatic application of this system is that it can assign and check in of multiple rooms by one touch of button. In my opinion, it is more important for group reservation of different preferences and behaviors. At last, it establishes a connection between the hotel and customers. Through sending some emails or messages, the hotel can target and keep some loyal groups easier. In a word, KingSmart has so many common benefits with similar softwares and some of its own advantages. It is a good choice for hotels, resorts, and other hospitality properties.