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vmorr026

SPG Hotels Sustainability Programs | Marriott Corporate Responsibility - 0 views

www.marriott.com/...spg-hotels-programs.mi

shared by vmorr026 on 22 Sep 17 - No Cached
  • Make a Green Choice (MAGC) Make a Green Choice (MAGC) is our guest-facing sustainability and loyalty program in which our guests can choose to help reduce our environmental footprint. Any guest at a participating SPG hotel can Make a Green Choice by forgoing full housekeeping for up to three days in a row (excluding their check-out day). For each night a guest opts into MAGC, they receive 250-500 Starpoints or a $5/5€ Food & Beverage voucher, while helping to reduce the use of water, energy and chemicals. Sustainable Food & Beverage We aim to integrate leading sustainable and social practices and principles into our core Food & Beverage strategy and operations. We are working to reduce the negative impacts of our business while supporting locally sourced ingredients and their suppliers. View Sustainable Food & Beverage Policy (PDF) Sustainable Meeting Practices (SMP) Sustainable Meeting Practices (SMP) includes a globally aligned collection of initiatives that integrate environmental and social concerns into the meeting process. This includes a Meeting Impact Report that calculates the carbon footprint of a customer’s meeting, tracks the sustainable practices incorporated during the event, and provides the ability to offset the meeting’s carbon footprint.
  • vmorr026 on 22 Sep 17
     
    Sustainability strategies are being imposed in hotel chains and one program that I am familiar with is the MAGC in which starwood properties participated in. They have the guidelins to be on brand with these sustainability programs which is both beneficial to our guests loyalty and help sustain on what is left in nature. It has been shown in this topic the different programs that involves every department. The MAGC being introduced or offered to guests upon check-in is a good way to let our guests know that we truly cares and value our environment. And email receipt is also recommended. The SMP is for company or meeting planners with the recommendation of going paperless and go digital and still be efficient and effective. This is also to prevent the property and participants in making unnecessary wastes.
Yichuan Hao

E-Tourism is Here: Hotel Business Pages on Google Plus: First Look - 0 views

www.etourismishere.com/...ness-pages-on-google-plus.html

Business Pages Platform Google+ Facebook

shared by Yichuan Hao on 19 Jan 12 - No Cached
  • However, it is clear that Google will include your Google+ business page/s in the search engine results, which means a big SEO factor to consider. Kingpin's excellent blog post explains it best: "Due to the nature of their primary business, Google is able to use its leverage to make businesses that create and maintain a Page on its own social network easier to search on Google than pages or accounts on their competitors’ sites."
  • Yichuan Hao on 19 Jan 12
     
    Google+ launched the business pages platform, which is similar as the platform of Facebook. The advantages of Google business pages is not obviously, but one thing very clearly is that if a hotel joins in Google+ platfrom, it could be more easier to search on Google and show on the top than pages or accounts on their competitors' sites.
asant318

DOs and DON'Ts of Facebook Bar Marketing - Buzztime - 3 views

www.buzztime.com/...r-marketing-facebook-dos-donts

shared by asant318 on 24 Jul 18 - No Cached
  • The secret is mixing up the perfect Facebook bar marketing cocktail with the latest tools, trends, and these 20 pro secrets
  • DON’T Wing It. Create a Content Calendar
  • Spend 3 minutes a day interacting on OTHER Facebook pages,
  • ...7 more annotations...
  • Start by Liking Other Businesses
  • Ask Other Pages to Promote You
  • o ensure your event is seen by customers, pay for Facebook bar marketing.
  • DON’T Skimp on Paid Facebook Bar Marketing
  • Use Free AnalyticsYou can also use “publishing tools” to look for patterns in your content.
  • DO Customize and Optimize Your Page
  • Verify Your Page
  • asant318 on 24 Jul 18
     
    This article is a great guide for how a bar or restaurant can best use facebook to promote their business. Most of us are personal users of facebook but there are tools especially useful for businesses that will make your page more visited and legitimate for your guests. The article lists 20 tips for maximizing facebook, I think the most impactful would be how your page interacts with other pages. The business page can interact regularly with others, vendors, guests, neighborhood businesses. Participate in discussions that are relevant with sincere comments (not just shameless plugs) and participate in paid facebook marketing. Facebook is a marketing tool that can be more than superficial and can help businesses reach their customers where they are. Spending time on this communication channel is a valuable use of resources if done with strategy.
Kamini Ramsaran

Microsoft Teams Bing With Yelp to Enhance Search Results - Search Engines - News & Revi... - 0 views

www.eweek.com/...-Enhance-Search-Results-719006

mocrosoft teams bing search results engines news google reviews

shared by Kamini Ramsaran on 18 Jun 12 - No Cached
  • Microsoft has announced a deal with the community review site Yelp to add its reviews of restaurants, stores and other businesses to Bing search results.
  • Microsoft has partnered with Yelp to integrate its reviews into Bing search results.
  • Bing and other search engines have struggled to grow in comparison to the dominant Google
  • ...3 more annotations...
  • Google acquired Zagat in September 2011 for $151 million as a way to compete against Yelp in the ad-supported review business.
  • Google in May rolled out the Google Knowledge Graph, which helps a user refine their search results.
  • In the Bing redesign that added the Facebook integration, Microsoft also added a middle column to the results page called “Snapshot.”
  • Kamini Ramsaran on 18 Jun 12
     
    Microsoft announced that they have partnered with Yelp to enhance their search results.  Google being the number 1 search engine, others are always looking for new ways to compete and possibly take over the number 1 spot.  Yelp is a website that provides users with reviews on businesses such as restaurants, hotels, bars, etc., like most free search engines, Yelp makes their money based off of advertising on their page. Aside from the addition to Yelp, Bing also added a Facebook connection to their search results.  If someone looks up a certain company that has a Facebook page, that page and user reviews will also come up in their search.  Recently Google added a feature called "The Knowledge Graph".  This feature can help distinguish the difference amongst your search if the topic you are researching has various meanings.  Bing came up with doing a "Snapshot" of the pages you search for to help you see more information about what you are searching for.    
Donald Wojciechowski

Meeting Planners Use Hilton's e-Events to Create Custom Web Pages | News | Hospitality ... - 0 views

hospitalitytechnology.edgl.com/o-Create-Custom-Web-Pages54185

meeting planners

shared by Donald Wojciechowski on 24 Jul 13 - No Cached
    • Donald Wojciechowski
      Donald Wojciechowski on 24 Jul 13
       
      The Hilton Family of hotels has launched a new feature for event planners to create their own custom web pages for groups of 25 or more. The feature will be called e-Events and will be available at the following brands: Hilton, Conrad, Doubletree, Embassy suites, Hampton Hotels, Hilton Garden Inn, Hilton Grand Vacations, Homewood suites by Hilton, and the Waldorf Astoria Collection. The service is customizable for business groups, special events and sports trips at hotels in North America. Bob Brooks, vice president of eSales feels the service will give more choice and better control to a meeting planner because the service will be available 24/7. One of the features for planners is the Guest List Manager. This feature will give planners real time access to their group's reservation details.
  • Following the launch of its online group bookings for small functions of up to 25 guest rooms, called e-Events, the Hilton Family of Hotels has launched the next phase of its electronic event planning tool: complimentary Personalized Group Web Pages.
  • Features of the Personalized Group Web Pages include:
  • ...4 more annotations...
  • ability for event planners to create their own Personalized Group Web Page
  • Complete control placed in the hands of the event planner without depending on hotel
  • A means for event planners to promote their events and display important event details for attendees/guests
  • A booking mechanism that directly links to the group block
  • Donald Wojciechowski on 24 Jul 13
     
    The Hilton Family of hotels has launched a new feature for event planners to create their own custom web pages for groups of 25 or more. The feature will be called e-Events and will be available at the following brands: Hilton, Conrad, Doubletree, Embassy suites, Hampton Hotels, Hilton Garden Inn, Hilton Grand Vacations, Homewood suites by Hilton, and the Waldorf Astoria Collection. The service is customizable for business groups, special events and sports trips at hotels in North America. Bob Brooks, vice president of eSales feels the service will give more choice and better control to a meeting planner because the service will be available 24/7. One of the features for planners is the Guest List Manager. This feature will give planners real time access to their group's reservation details.
anonymous

Getting Started with Chrome extension - Diigo help - 1 views

help.diigo.com/...tting-started-chrome-extension

Diigo Chrome

shared by anonymous on 21 May 15 - No Cached
  • Use the “Save” option to bookmark a page. Bookmarking saves a link to the page in your online Diigo library, allowing you to easily access it later.
  • Highlighting can also be accomplished from the context pop-up. After the Chrome extension is installed, whenever you select text on a webpage, the context pop-up will appear, allowing you to accomplish text-related annotation. Highlight Pop-up Menu – After you highlight some text, position your mouse cursor over it and the highlight pop-up menu will appear. The highlight pop-up menu allows you to add notes to, share, or delete the highlight.
  • Sticky Note Click the middle icon on the annotation toolbar to add a sticky note to the page. With a sticky note, you can write your thoughts anywhere on a web page.
  • ...3 more annotations...
  • Use the “Save” option to bookmark a page. Bookmarking saves a link to the page in your online Diigo library, allowing you to easily access it later.
  • Highlighting can also be accomplished from the context pop-up. After the Chrome extension is installed, whenever you select text on a webpage, the context pop-up will appear, allowing you to accomplish text-related annotation. Highlight Pop-up Menu – After you highlight some text, position your mouse cursor over it and the highlight pop-up menu will appear. The highlight pop-up menu allows you to add notes to, share, or delete the highlight.
  • Sticky Note Click the middle icon on the annotation toolbar to add a sticky note to the page. With a sticky note, you can write your thoughts anywhere on a web page.
nbakir

New Study Reveals Technology Investment Priorities for Hotels - 0 views

www.hospitalitynet.org/...4095301.html

hospitality technology hotel

shared by nbakir on 05 Feb 20 - No Cached
  • Chain hotels 77% more likely to increase technology investments, while independent counterparts prioritize room renovation
  • Reliance on technology is becoming increasingly important in the lodging industry as hotels begin to recognize how they can gain key competitive advantage with strategic technology investments.
  • cost continues to be the key barrier with technology adoption for many hoteliers
  • ...24 more annotations...
  • technology investment decisions are based on affordability and value.
  • more than half of the chain hotels prioritize technology that seamlessly integrates with their existing systems.
  • small independent hotels surveyed, 1 in 4 cited complexity as their biggest challenge when adopting technology, with 1 in 3 saying ease of use is a priority when evaluating solutions.
    • Angelica Saez
      Angelica Saez on 07 Jul 20
       
      Technology in the hospitality industry is very important. Technology is always used in the hospitality industry and it is evolving more everyday.
  • The study polled 1,215 global hotelier participants in July 2019 for a choice based study to determine how hotel properties are prioritizing their technology investment spend.
  • Partner Central Mobile App improvements
  • New "Rooms and Rates" overview page
  • New "Marketing" overview page
  • New adaptive home page
  • Multi property portfolio dashboard
  • According to a new survey of more than 1,200 hoteliers by Expedia Group, the world's travel platform, chain hotels1 are nearly twice as likely as small independent properties2 to prioritize technology investment. Alternatively, small independent properties are 1.5 times as likely as chain hotels to prioritize room renovations - indicating a gap in technology investment strategies among different hotelier segments.
  • 54% of hotels plan to increase their technology budgets for 2019, while only 8% plan to decrease.
  • Expedia Group is making enhancements to its platform so partners not only have the right resources whenever and wherever they need it, these solutions are delivered through intuitive and easy to use tools.
  • Chain hotels are classified as properties self-selected as part of a chain affiliation or group of properties with more than 100 rooms, while small independent properties are classified as properties with no chain affiliation and 100 rooms or less.
  • with nearly half of the small independent hotels surveyed i
  • chain hotels place significant investments in technology
  • nvest in how best to serve all our partners
  • prioritize with easy to use filters.
  • the simplified view streamlines information
  • new page reduces the number of links
  • managing rooms and rates easier with modified calendar navigation
  • view inventory and availability and make real time updates to reduce errors
  • he page brings the top five countries with the greatest booking opportunity
  • This personalised experience that enable suppliers to identify certain time-sensitive tasks they should take to accelerate booking potential on Expedia Group's marketplace.
  • msbode on 05 Feb 20
     
    This article summarizes the findings taken from research done within the Expedia Group's global hotelier panel consisting of 1,215 hotelier participants that used a choice-based study to compare technology investments between defined hotel chains and small independent hotels. In summary, chain hotels were likely to invest twice as much in technology when compared to small independent hotels. Conversely, small independent hotels were likely to invest more in rooms reservations than chain hotels. The I.T investment strategy varied among the two hotel segments. Small independent hotels choose technology based on affordability, value, and complexity of technology, whereas chain hotels bought technology based on its ability to integrate into their existing systems, the price was not mentioned.
  • ...4 more comments...
  • hectorpachon on 10 Mar 20
     
    I think the biggest reason for the percentage of small hotels to not be thinking (as much as big hotel chains) for technological improvement is ROI. The small hotel chains mindset is to improve their rooms because they are going to give them faster results on the ROI than being edgy on technological advancements. While on the long run, big chains know that they are competing against other big brands to stay ahead on their technological improvements for their guests Even though the difference from big chains to small chains percentage in regards to "planning on increasing budgets on technological improvements for the hotels" is twice as much as small chains plans to increase budgets on "room improvement" which is 1.5. Hector Pachon
  • edagt001 on 17 Mar 20
     
    This article is about chain hotels 77% more likely to increase technology investments, while independent counterparts prioritize room renovation.
  • patrick021 on 08 Jul 20
     
    Technology investment is likely to increase at about 77% in large chains properties. Many properties are investing based on affordability and pertaining to their budgets. Some of them are relying more on their existing systems to integrate with the newer to remain cost efficient. Large hotel groups such as Expedia is taking large risks and movement into investing with properties of small and large chains to help grow the industry along with the development of I.T investments.
  • zihanwang on 30 Jul 20
     
    Reliance on technology is becoming increasingly important in the lodging industry as hotels begin to recognize how they can gain key competitive advantage with strategic technology investments. The study polled 1,215 global hotelier participants in July 2019 for a choice based study to determine how hotel properties are prioritizing their technology investment spend.
  • jasdhami95 on 28 Sep 20
     
    My opinion on this article surrounds my personal experience in the way I have been able to experience third party extranet portals and because of these enhancements that Expedia has developed for hotel partners, I have seen a tremendous amount of return on investment that goes into technology development. Many consumers have been influenced by these third party sites because they offer a type of experience that is different from traditional booking methods and often times consumers are able to snag cheaper rates than they would with booking hotel direct. I would like to see how this trend goes on in future years because I have seen more third party bookings in recent months and it should follow that trend for years to come.
  • nbakir on 21 Oct 20
     
    The article focuses on applying technology in the hospitality industry, based on the study conducted by Expedia Group (Big Think). The article summarized the research study conducted on 1215 hoteliers worldwide, assessing the focus and prioritization of technology investments by these businesses. The study provides that Chain of hotels are twice as likely to invest in technology than SME in the hospitality industries, with these SMEs being 1.5 times more likely to invest in renovations. In the year 2019, approximately 54% of hotels focused on increasing their technology investments, with only 8% focusing on reducing the same. This provided that more hoteliers were willing to "stay ahead of the curve" than those that focused on adopting the "wait and see" approach. In this respect, hoteliers identified that their main technology investments were influenced by the value and affordability of the same and the capacity to integrate them with existing technologies. On the other hand, the main challenges associated with the technologies were complexity, affecting 25% of the respondents, and ease of use, affecting 33.33% of the respondents (Big Think). In focusing on technological advancement, the Expedia Group focused on technological elements such as Partner Central Mobile Application improvements, new "rooms and rate," page improvements, new "marketing" improved pages, new homepages adaptive, as well as multiple-property portfolio dashboards. With regard to the market perspective, digital marketing/website optimization, smart room, reputation management, revenue management, guest check-ins, and payment solutions were the main technological focuses for the hoteliers. Focusing on the reasons hoteliers were motivated to invest in technology, the study established that improving productivity, improving loyalty and repeat visits, improving guest experiences and reviews, reducing costs, and improving revenue generation topped the list.  
Jing Huang

Hotel eMarketing and Internet 'e'volution - Creating an Online Culture at Hotels | Youn... - 0 views

www.younghotelier.com/...ng-an-online-culture-at-hotels

shared by Jing Huang on 24 Sep 12 - No Cached
  • Articles and Reviews Videos Education and Training News Email Alerts Feedback The Cast About Us Hotel Game Archives Hotel eMarketing and Internet ‘e’volution – Creating an Online Culture at Hotels Posted by JJ on Thursday, March 20, 2008 · 1 Comment  Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain
  • Impact and Perspective: According to the popular statistics site, internetworldstats.com, at the end of 2007, we had 1 in 5 people on the planet already connected to the Internet…and this number is growing fast. While 80% of the world waits to jump onto the bandwagon, the 20% who’re already on it are struggling to hold on for dear life. The Internet is to business today what electricity is to industry and good living…without it there would be chaos! That puts a little perspective on just how reliant we’ve become on this relatively new platform…but also how much we stand to gain from it in terms of breaking down communication, transaction and education barriers. And the pace of development and the evolving uses of the Internet have been dizzying to say the least. Marketers…and your average Internet Joe have been forced to constantly re-learn and evolve.
  • So the future of e-commerce in the hospitality industry is guaranteed to be a bright one. And the savvy hotel emarketer has a lot to gain, including room to grow, experiment and “wow” (from SEO to SEM, blogging to social networking, there’s plenty to keep the eager hotel eMarketer busy experimenting). But what about those in the industry just climbing on-board, especially employees in hotel operations and those struggling to make sense of the opportunities and challenges presented by the Internet? What can hotel eMarketers do to ensure interest and support at hotels? How do you create a culture of understanding and mutual growth?
  • ...3 more annotations...
  • at the end of 2007, we had 1 in 5 people on the planet already connected to the Internet…and this number is growing fast.
  • E-commerce and e-marketing are just starting to make a mark in the industry
  • the future of e-commerce in the hospitality industry is guaranteed to be a bright one.
  • Irine Wallace on 24 Sep 12
     
    ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.
  • ...1 more comment...
  • Irine Wallace on 24 Sep 12
     
    ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.
  • Laura Montoya on 15 Oct 12
     
    This article talks about e-marketing and how it is going to take over the industry. It mentions that the number of people on the interent is increasing and rapidly. E-marketing need to "create interesst, excitement and buy-ins at their hotels". Now with social media, e-marketing is becoming more accessible. "The level of emphasis and extent of experimentation varies greatly by hotel group and location, but growing importance, both for generating revenues, lower costs adn online visibility, is indisputable".
  • Jing Huang on 03 Apr 13
     
    Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain
Yue Li (3011472)

Hotel's Free Wi-Fi Comes With Hidden Extras - NYTimes.com - 0 views

bits.blogs.nytimes.com/...courtyard-marriott-wifi

free Wi-Fi

shared by Yue Li (3011472) on 30 Aug 12 - No Cached
  • The hotel’s Internet service was secretly injecting lines of code into every page he visited, code that could allow it to insert ads into any Web page without the knowledge of the site visitor or the page’s creator. (He did not actually see any such ads.)
  • The lines of code include references to “rxg,” which stands for Revenue eXtraction Gateway, a service aimed at generating money from Internet access points. On its Web site, a company called RG Nets, which makes Revenue eXtraction Gateway, explains that its system rewrites every Web page on the fly so that it can include a banner ad.
  • Even though this ad-serving system was apparently not serving ads, it was the principle of the thing that upset the online critics. Mr. Watt said that the technique not only affected people browsing the Web, but also the content creators, because they would not get a cut of the revenue and their own ads could be blocked.
  • Yue Li (3011472) on 30 Aug 12
     
    Mr. Watt, a customer who was spending his weekend at the Courtyard Marriott in Midtown Manhattan was browsing the website. He realized that there was a strange drawing appeared on the top of the web page, which did not exist before. At first, he did not pay too much attention to it, but he still determined to check source codes to see if there was anything wrong with the computer or the Internet. After checking the source codes, he found lines of code which include references to"EXG". He thought it was a hacker attack, but his IT background enabled him quickly figured out that lines of code that include EXG had nothing to do with a hacker attack, but was a service named Revenue Extraction Gateway used by RG Nets company to inject advertisement secretly without the knowledge of the users, which aims at generating revenue from the Internet access points. Mr. Matt claimed that although this service will not bring harm to the users, but the principle of the thing that upset the users most. The hotel then apologized to Mr. Watt, and promised not to use this service anymore. What I feel interesting is that I also had such problems before, and after I interviewed some of my classmates and friends, I realized that this is a pervasive problem. However, what surprised me the most is the truth that most of the hotels do not know that their hotels' internets are exposed to secret ads injection because this kind of secret service is not on the contracts that the hotels signed with the internet company. In my opinion, it is an unethical service. Customers who use the internet feels that he/she is being spied on, and for the web content creators, they could not get a cut of the revenue from this.
Odette Beauvil

Validating a Website « WordPress Codex - 0 views

codex.wordpress.org/Validating_a_Website

website

shared by Odette Beauvil on 16 Jun 12 - Cached
  • Validating a website is the process of ensuring that the pages on the website conform to the norms or standards defined by various organizations. Validation is important, and will ensure that your web pages are interpreted in the same way (the way you want it) by various machines, such as search engines, as well as users and visitors to your webpage.
  • Not all validators check for the same things. Some only check CSS, others XHTML, and others for accessibility. If you are sincere in presenting standardized pages to the public, test them with several validators. The World Wide Web Consortium sets the standards and also hosts a variety of web page validators.
  • Odette Beauvil on 16 Jun 12
     
    The article talks about how to process validate information on a website page. When you're assessing information that you found on the internet, it's important to implement the information through research because it can be a waste of time reading information that is not accurate on a site. Also, validation ensures the website is accurate for more accessible people to browse and read; remember become a smarter user when reading information on the internet that can be misleading.
anonymous

7 Advantages of Digital Marketing in Hospitality Industry - Wikhotel - 0 views

blog.wikhotel360.com/keting-in-hospitality-industry

shared by anonymous on 08 Nov 18 - No Cached
  • Of all the sectors in the economy, none is affected by digital trends as much as the hospitality industry.
  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in.
  • digital marketing has become the most viable way of getting to potential customers, establishing a brand, and developing a group of loyal customers.
  • ...14 more annotations...
  • creating content such as photos, videos, articles, and social media posts that do not boldly promote the business but generates an interest in it.
  • good for customer retention as it engages customers and keeps them in the loop about your services.
  • search engine optimization, is a marketing strategy that aims at improving your rankings on search engine results pages.
  • if a potential client searches for “affordable hotels in town A”, chances are he/she will click on some of the results appearing in the first results page
  • Currently, customers often look up online opinions, ratings, and reviews of your business before making a purchase.
  • Paid searches involve making payments to search engines such as Google, so that your site’s results may appear first whenever someone searches for a certain keyword.
  • Search Engine Advertising also requires a lot of technical input. First, you need to identify the right key search words used by potential customers, such as “best spas in town B”. Secondly, getting advertising space on search engines involves a bidding war.
  • social media is the go-to platform for most internet users
  • Averagely, internet users spend 30% of their online time on social networking sites. It is, therefore, a great place for advertising your service
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn
  • SEA (Search engine advertising), on the other hand, enables you to achieve this almost instantly.
  • A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants.
  • Good user experience is determined by several factors. For starters, your web design and layout should be captivating, and easy to use. At the same time, the platform should work well on computers as well as mobile devices and tablets. All these are tasks that are handled by digital marketing agencies.
  • The key issue in this strategy is to get the content right. It needs to be engaging and captivating so as to draw an audience
  • linanzhang on 08 Nov 18
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.
  • ...3 more comments...
  • alexaperez14 on 01 Oct 19
     
    This article talks about the different marketing strategies that have been the most effective to businesses in the hospitality sector. While digital marketing is the future of marketing strategies, it has become the most popular in the hospitality industry. Many customers go to the web to discover things such as places to stay, places to eat, and other recreational services. With a great digital marketing strategy, whether it be through social media, search engine advertising, search engine optimization, or proximity marketing, you can build up a loyal client base for your business.
  • gabybilk on 13 Nov 19
     
    Technology has a huge impact in the hospitality industry, especially over the years that social media and research engines have become such a big part of our every day lives. Digital marketing has become one of the most reliable ways to promote and establish brands. One of the most effective method is content marketing which involves sharing or posting photos, videos, and articles on social media to promote the business. SEO is another strategy which involves having the marketing team use key words for the businesses main page to help the business pop up on the main page of search engines. Search engine advertisment is used to promote the business through search engines like google, for example. Being one of the business in the top of the first page makes it more likely for your business to receive recognition.Sociall media marketing and internet presence is the key to e-marketing.
  • edagt001 on 27 Mar 20
     
    This article talks about the ways digital marketing can help the hospitality industry use to improve in the long term.
  • Taj Buckley on 02 Apr 20
     
    In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.
  • anonymous on 24 Apr 20
     
    This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.
anaslip

3 Best Free and Open Source Event Management Software - 1 views

blog.capterra.com/free-event-management-software

free event management technology hospitality

shared by anaslip on 26 Jul 20 - No Cached
  • 3 Best Free and Open Source Event Management Software
  • the software had to offer at least the following functionalities: Enable organizers to create an event page or website with details such as location and times. Allow attendees to register for events and/or buy tickets/passes.
  • Other important event management features include attendee management, barcode/QR scanning, email marketing, and mobile apps. However, these features were not requirements for inclusion in this list.
  • ...10 more annotations...
  • Allevents.in is an event discovery and online ticketing platform that doubles as an event management tool. The platform helps you tap into an existing base of event-goers online and reach audiences more quickly than setting up a web page from scratch would.
  • Event setup is quick and easy. Integration with various social networks makes it easier to promote and market events. Ability to create discount codes is a much-needed functionality. The user interface could be simplified further to make it easier to navigate.
  • It has a short learning curve, and it’s easy to navigate. There is a high level of customization in the design and registration requirements when creating an event page. It needs an auto-save functionality on the event creation page. It lacks the ability to adjust the audience when sending out email campaigns or surveys.
  • Eventleaf is a tool that allows you to create and promote event pages, as well as register attendees and sell tickets. The free version of the tool allows you to register up to 100 attendees per year, regardless of the number of events. It also allows you to build event websites and set up marketing campaigns for events.
  • Odoo Events is open source software that offers features for all stages of the event planning process. You can use it to design and set up events pages, organize and schedule events on an event calendar, and manage attendee registrations. You can also use it to promote events via email marketing; integrate with social media, SEO tools, and Google Analytics; and do online and offline ticket sales.
  • Customizability of the interface. The tool is flexible enough to cater to the diverse needs of different users. Self-service means users have to fix any glitches or errors by themselves. Getting direct support from the vendor or affiliates is possible but can be pricey.
  • To help you evaluate event management solutions, here are some important points to keep in mind:
  • Size of events you plan to host:
  • Marketing and promotions needs:
  • Deployment options:
  • anaslip on 26 Jul 20
     
    This article shows us top 3 free even management softwares. Before choosing your software, keep these 3 things in mind: size of the event, marketing and promotion needs and deployment options.
shuo zhang

What hotels can learn from ecommerce websites by @HmarketingHelp - Hotel Marketing Stra... - 0 views

www.hotelmarketingstrategies.com/otels-can-learn-from-ecommerce

shared by shuo zhang on 01 Jun 12 - No Cached
  • In many ways ecommerce is more competitive than hospitality – with more focus on price and less flexibility to differentiate your offering with an exceptional guest experience.
  • Focus on the landing pages
  • ensure your hotel description pages are very compelling.
  • ...4 more annotations...
  • Have a strong call to action
  • Build the list
  • Craft an “iron-clad” guarantee
  • Cross-sell & upsell
  • luis capote on 01 Jun 12
     
    This article talks about important lessons hotels can use in their website to improve their traffic and amount of sales in the e-commerce world. E-commerce was meant for the hospitality market, nevertheless, it is an extremely competitive industry and there are countless of other hotels haunting for new ways to attract more customers (with the purpose of increasing sales and revenue), and provide an unforgettable guest experience. E-commerce literally forces hotels' websites and other hospitality related businesses to be improved and present the best internet marketing strategies for future customers. Within this article, one can expect different aspects of marketing strategies that can definitely increase the quality of any hotel's web site. These are as follow, focus on the landing page, focus on the content, have a strong call to action, provide live help, include real guest review, and so much more. Feel free to read and analyze the content and use it toward your career.
  • shuo zhang on 15 Sep 12
     
    the website designing is important to the company. There are some important lessons hotel internet marketers can learn from their colleagues in ecommerce. In many ways ecommerce is more competitive than hospitality - with more focus on price and less flexibility to differentiate your offering with an exceptional guest experience. some tips are needed to be pay attention, like the landing pages, content, list and so on. 
Yanique Coach

Hardware and software tools you need for web design- (ts) Articles - 0 views

www.templatesold.com/...-tools-you-need-for-web-design

shared by Yanique Coach on 21 Jan 12 - No Cached
  • A computer to be used for web design should have a large hard disk and Random Access Memory, high processing speed and large storage capacity to be able to process the large video files.
  • Two servers are needed, the hardware and software servers which are important for web hosting. The relevant software for instance Dreamweaver and Microsoft front page need to be available before any progress can be made in construction of the site.
  • It is important to have a good antivirus or software that prevents the website from external threats.
  • ...3 more annotations...
  • You can also have mobile web design and editing software to edit and modify the website from any location.
  • If you are considering hosting videos in your site, it would be important to take the videos yourself.
  • Depending on the content you will put in the website, you may also need databases. Dynamic websites are examples of sites that require the use of database.
  • Yanique Coach on 21 Jan 12
     
    To design a website hardware and software tools are needed. A computer with a large hard disk, Random Access Memory to store data, high processing speed and large storage capacity is necessary to be able to process large video files that you would need to put on these websites. with videos, its best to take them yourself so as to lessen the cost of production. Two servers are needed both hardware and software. Microsoft front page is a software needed before constructing the site because it is a website design and management tool that is used to add, rename, delete or move around files. It also contains web pages, graphics, documents and multimedia. A good anti-virus or software is important to have for web design to prevent external threats. Backing up the website should be done through emails, where it can be restored if any problems occur. With mobile web design and editing software you can edit your site from any location and it can be viewed on smart phones, PDAs etc. Some website require databases, for example Dynamic websites. This is prepared with fresh information and is easier to update with new contents for the webpage.
Hui Chen

Pricing Property Management Systems - 0 views

www.buyerzone.com/...ty-management-software-pricing

PMS hospitality

shared by Hui Chen on 01 Oct 12 - No Cached
  • Hui Chen on 01 Oct 12
     
    This essay is interesting that It gives you general knowledge about how to purchase a PMS on a reasonable price.  there is a link that lead you to a page that can help you find a PMS provider based on your need. And there are also several links on the page that can lead you to essays about PMS, such as "Introduction to property management software", "Features of property management systems".
Yao Chi

Cloud Property Management System [Hotel PMS] by WebRezPro™ - 0 views

www.webrezpro.com

Cloud-based PMS system and its advantages

shared by Yao Chi on 17 Jan 13 - No Cached
  • A Cloud-Based Property Management System Open your doors to the Internet™ with WebRezPro, a powerful and affordable Cloud-based Property Management System. In addition to traditional hotel PMS features such as integrated accounting, GDS connectivity and multiple system interfaces, WebRezPro offers several advantages available only in a Web-based property management system. CLOUD PMS ADVANTAGES Simplicity WebRezPro operates over the Internet, eliminating many of the hassles and costs associated with a traditional PMS. Affordability While traditional hotel management software can cost thousands of dollars to setup and maintain, WebRezPro is available for just $5/month/room (min $60/month) and with minimal upfront costs. Integrated Web Reservations As an integrated and seamless online reservation system, there is no need to allocate separate room inventory for Web bookings. Anywhere Access WebRezPro is accessible to satellite offices and remotely-located personnel. You determine who has access to the PMS and from where. Data Security Your reservation and accounting data is automatically stored (and backed-up) in a secure computer facility complete with redundant Internet connections, 24-hour monitoring and diesel-powered electrical back-up.
  • Yao Chi on 17 Jan 13
     
    This is a web page that I found in an IT company' s web site. This company design Cloud-based Property Management System (PMS). Their product can help the manager manage their business in a simple and ecnomic way. In this page you will know the advance of this new PMS system when comparing the troditional PMS system. In addition there are several advantages of cloud-based PMS system.
Carolina Alfonso

Hoteliers rake in returns through retargeting - 0 views

www.hotelnewsnow.com/...in-returns-through-retargeting

shared by Carolina Alfonso on 06 Apr 12 - No Cached
  • Hotel brands and individual properties are successfully embracing “retargeting” campaigns
  • with really specific information and a relatively small budget, you can give the impression that you’re advertising across the whole Internet
  • Retargeting is serving specific advertisements to travelers after they leave an advertiser's website.
  • ...10 more annotations...
  • is done by displaying ads to the user as they browse the Internet and visit other sites
  • Retargeting "is more effective than traditional push advertising,
  • hotels are looking to get the most efficient advertising out for quality returns. When you know specifically that the person is interested in your product, that’s a big help.”
  • Google’s retargeting program creates far more revenues for the hotel industry than Google Hotel Finder
  • the visitor is served advertisements that are part of Google Display Network.
  • retargeting can be most beneficial for the hotel at the local level.
  • hoteliers can be creative with researching what led the consumer to leave and target them with relevant display ads on other sites.
  • People who go to brand sites are brand loyal
  • Kauffman said online advertising shifted during the past few years and, with tools such as retargeting, has moved from advertisers buying websites to advertisers buying audiences
  • retargeting is about being at the right place at the right time.
  • Carolina Alfonso on 06 Apr 12
     
    Hotels chains as well as independent hotels are using retargeting as a way of making internet advertising campaigns more effective. According to the article one hotel brand said that the average returns of investing in retargeting are between 5-1 and 10-1. Retargeting helps companies to keep advertising to prospective clients even if they have already leaved the page. Advertisements are displayed to users as they visit other sites. According to John Hach, VP of e-marketing solutions for TravelClick, hotels are looking for ways of making advertisement more efficient and what better way of doing this by already knowing who is interested in your product. One of the main advantages of retargeting is that with a small investment and specific information hotels can give the impression that they are advertising through the entire internet. Although there are different media companies that offer retargeting, Google is the leader. Trough Google AdWords a code can be built in a website and when a customer leaves the page a cookie is installed showing they visited the page. After that the user is shown ads that are part of Google Display Network.
  • Melissa Krajewski on 06 Apr 12
     
    I'm trying to understand the re-targeting method explained here. So once the user leaves a webpage Google's 'AdWords' sends them an ad based on key words from the page they just left?
Yue Zhang

3 ways to boost hotel search-engine rankings - 0 views

www.hotelnewsnow.com/...t-hotel-search-engine-rankings

hotel ， search engine

shared by Yue Zhang on 22 Jan 12 - No Cached
  • Yue Zhang on 22 Jan 12
     
    Hotels put their information on the search engines, such as the Google, for their potential guests getting the information about their hotels. When people search on the Internet, they will focus on the first page of the search results, and for the hotels, if they are being listed in the top pages, they have more chances for attracting guests. However, how to boost their visibility in the hotel space on Google, Bing and the other local search engines? This article gives us three steps. Firstly, claim your local listings. Claiming your local listings will help the hotels ensure the name, address and phone number being consistent across the Internet correctly, and also show that the hotel is an active business owner. Secondly, tweak your onsite location pages. Here contains two basic steps: the corporate umbrella website conundrum , which is suitable for a hotel management group; and single domain per location, refers to a smaller business with one location. Thirdly, get a little more technical. Do not ignore the small changes, such as repeating addresses and other location information, these small changes can strengthen your credibility and lead to increased visibility.
  • Jingyi Wen on 22 Jan 12
     
    From my personal experience I will choose the search result on the top page. So this article is very useful for the hotels to increase the website visit. The high website visit means more potential customers.
  • Yu Zhai on 22 Jan 12
     
    Yeah, put information of hotels on search engines is a great idea as a advertisement promotion. But it takes lots of money, and more expensive with the more popular search-engine. How to spend lowest money to have most benefit? Anyway, this is another problem, this article is good to summarize a guidance for hotels.
Alyssa Westmeyer

Hotel technology trends that are changing how hotels do business - 1 views

www.lodgingmagazine.com/...2

pms cloud

shared by Alyssa Westmeyer on 03 Oct 13 - No Cached
  • Choice created the software in 2003 as an inexpensive solution for franchisees of its economy brands.
  • The PMS had a lot of growing pains at first, but eventually it became more and more cloud enabled and was adopted across the company.
  • “A lot of companies had outsourced their IT and now they’re bringing it back in house because they can do almost everything they need on the cloud or through software as a service.
  • ...4 more annotations...
  • Switching to the cloud from a client server platform pays off with a big drop in both the initial capital outlay and the ongoing operating costs for the property management and other systems.
  • pects of a franchisee’s business, from guest check-ins and housekeeping services to billing and finances. Over time new features have been rolled into the software platform making it more robust and useful for hotel owners—it’s currently distributed in eight countries and available in four languages. And while plenty of cloud-based PMS packages are now available from third-party vendors like Micros, Maestro, and RoomKey, Choice’s internal solution has garnered its fair share of attention. “We had been getting knocks on the door from IT vendors at other hotel companies and individual Choice franchisees that own other brands, saying they were interested in our product,” says Pacious, “So we set up a new division so we could take a look at other opportunities we could develop.” This led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system. Pages: 1 2 3 4 2013-06-18 Sean Downey !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); (function() { var li = document.createElement('script'); li.type = 'text/javascript'; li.async = true; li.src = ('https:' == document.location.protocol ? 'https:' : 'http:') + '//platform.stumbleupon.com/1/widgets.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(li, s); })(); inShare0 Related Articles attachment-3
  • his led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system. Pages: 1 2 3 4 2013-06-18 Sean Downey !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); (function() { var li = document.createElement('script'); li.type = 'text/javascript'; li.async = true; li.src = ('https:' == document.location.protocol ? 'https:' : 'http:') + '//platform.stumbleupon.com/1/widgets.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(li, s); })(); inShare0 Related Articles Hotel Market Insight: Cleveland a
  • This led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system.
  • Alyssa Westmeyer on 03 Oct 13
     
    Choice Hotels has been a industry leader in the cloud PMS movement. They identified the opportunity to create their own platform 10 years ago when cloud was barely on the radar and have now successfully distributed it to 5,500 of their properties. Unique functionality built into the system is internet redundancy via cellular data plan, company-wide campaign pop-up messages to staff, interface to Pegasus and revenue management through predictive analytics. The platform has been so successful that, in response to inquiries from other companies who wanted to use Choice's proprietary system themselves, they created an additional revenue stream by establishing a separate company that sells and creates custom cloud PMS systems. One advantage pointed out is that managers no longer need to be on property to access and make changes to their PMS. While this is hugely beneficial to the majority of the industry (who already work long hours and visit the property on their day off), there may be some who take advantage of the situation. If this becomes the case, less oversight at the property means that operations has the potential to slip. It doesn't seem that this is a concern for Choice Hotels but it should be considered.
anonymous

10 Best E-commerce Practices for Hotels - SmartGuests.com Blog - 1 views

smartguests.com/...-commerce-practices-for-hotels

Best practices tech technology

shared by anonymous on 28 Jan 18 - No Cached
  • With 57% of all hotel bookings made online and 97% of all travelers searching for a place to stay using the Internet, the importance for hotels to adapt best ecommerce practices is more important today more than ever.
  • 1. Use High Res Photos
  • No guest in his or her right mind would book a hotel without seeing photos of the property first. Beautiful photos is a deal breaker when it comes to almost all hotel bookings. Make sure that you use high res photos on your hotel website and make sure that you upload new ones regularly.
  • ...12 more annotations...
  • 2. Build Your Credibility
  • Let’s face it – there are unscrupulous hotels who don’t care an iota about their guests. They trick their guests, overpromising in terms of their facilities and amenities and delivering sub-par service. This is why a lot of travelers have developed a healthy level of skepticism toward hotels and this is why it is important that you convey credibility on your website.
  • 3. Make It Extremely Easy To Book a Room in Your Hotel
  • 4. Display Customer Service Channels Prominently
  • Best e-commerce practice dictates that you should always be reachable to answer questions from those who want to book a room with your hotel, but need their questions answered first. Not having this information prominently displayed on your site can spell a difference between a non-booking and a successful booking.
  • 5. Make Your Website Easy to Navigate
  • 6. Have a Single Call to Action Per Page
  • 7. Ensure That Your Website is Mobile Friendly
  • 8. Ensure That Your Website is Secure for Financial Transactions
  • The Internet is always under attacked by various security threats and one of the issues that always make people wary is the security of their financial information online. This is why it is important for you to demonstrate that your website can handle financial transactions safely.
  • 9. Always Have an Email Collection Mechanism in Place
  • 10. Use Persuasion Elements
  • cpaez007 on 28 Jan 18
     
    With the majority of bookings done through the internet, hotels need to find the best ways to make their websites attractive and engaging for a guest. Here are the ten e-commerce ideas that a hotel should strongly focus on. Number one, high quality images. A guest wants to see your property, and see the amenities that are offered. Provide a clear image of these items to them, so that they are aware of what makes the location great. Two, focus on the location's credibility. and build a reputation of trust for your location. Guests do not like to be fooled, so you must prove that you have integrity to gain business. Three, simplify the booking process. For many people it might not be an issue to navigate through the internet and book a room, but for some people it is. Make sure that the process of booking a room at your sight is very easy, and is comfortable for any guest. Four, integrate customer service channels. If your guests have questions before booking, then try to answer them as fast as possible. This works with the second step of improving credibility. Five, not only should you make the booking process simple, but the navigation process as well. Your layout should be clear, and guests should easily be able to figure out where it is that specific information is found. Six, have only one call to action per page. A call to action is a phrase that when clicked on, creates a certain thing to happen. Like clicking on a button that says "Reserve now", and then being led to a reservation page. It is important to only put one on a page, because several can seem cluttered and confusing. Seven, make the site friendly to cellular devices. Many of the reservations are done last minute, and on a cellular device. Make sure this is easy for your guests to do. Eight, the importance of PCI. There are many threats out there to our finances, and as a place of business it is up to you to secure the financial information of the guests, to avoid any fraud or theft. Nine, optimize o
  • anonymous on 14 Sep 19
     
    In today's society it is extremely important for the hotel industry to make use of the e-commerce technology. This article focuses on the ten best e-commerce practices. Best practice number one is to use high resolution photos that are a true representation of your hotel. These photos should be frequently changed and of good quality. Secondly, show your guests that they can trust you and your website, by building credibility. E-commerce is designed to make the process better, thus, thirdly, ensure that it is easy to book a room through your website. The fourth best practice is to ensure that you are clear about ways that your customer can reach out to you for information. show that you are accessible. Next, the author mentioned the importance of making your website user friendly and easy to navigate. Additionally, have one call to action button so that customers are not confused as to where to make their selection or booking. Consumers are now using cellphones more to book hotel accommodations, thus, another best practice is to ensure that your website is mobile friendly. Internet security is a concern for consumers. Best practice number eight is to ensure that your website is secure for financial transactions. The ninth best practice is ensure that you make use of email marketing. Your website should have the ability to collect emails from each user. The final best practiced listed in the article is to use marketing techniques like persuasion elements that go the extra mile to convince guests to book their hotel. The ten best practices outlined were listed for hotel operates to analyze their website and identify ways to improve if necessary.
  • llaff002 on 14 Sep 19
     
    My company works specifically in the short term rental space, and I wanted to comment on number 9 and offer some insight and results from properly managing your email list. First and foremost, having an email list increases return customers to your platform or rental site by over 300%. Most companies in this space have spent countless hours creating and defining specific messages to potential guests, which begin from the first time they visit the site, all the way until they checkout. Each time these touch points, through email or other communications, increase the likelihood of the guest to use the rental company, condo association, or hotel year in and year out. A new method of communication that is being used industry wide is through text messaging. I believe that this form of e-commerce will enable faster delivery of information to customers and allow managers to personalize experiences at the hotel or property. This follows along the lines of remote locks and other services that are technology based rather than requiring personnel to execute, greatly reducing overhead costs.
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