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Kelly Baptist

Revel Systems Unveils IPad Point-of-Sale Solution For Food Trucks With Twitter Integrat... - 0 views

www.restaurantnewsresource.com/article64895.html

Food Truck POS

shared by Kelly Baptist on 02 Oct 12 - No Cached
  • Revel Systems announced the release of an iPad-based restaurant POS system specially designed for food trucks on the go, complete with Twitter integration.
  • The food-truck solution includes Revel Systems' new Revel Router—a "made-for-iPad" device developed by Revel Systems in conjunction with Apple that allows customers to run their iPad POS systems without additional Internet connection hardware or wiring. Instead, Revel Router accesses an Internet connection directly via the user's Verizon 3G- or 4G-enabled Apple iPad, eliminating the need for an Ethernet router or a MiFi 3G hotspot.
  • "Customers talk and Revel listens. Our customers were expressing frustration with installing other systems inside food trucks, so we set out to help them with a purpose-built solution," said Revel Systems CEO Lisa Falzone.
  • Kelly Baptist on 02 Oct 12
     
    This article introduces Revel System's new Ipad Point of Sale System designed specifically for food trucks. The system includes Revel Router, which allows customers to connect to the internet by using their iPad's built-in 3G or 4G connection. Another highlight of the system is that it intergrates with Twitter, allowing food truck owners to instantly send out location/price/sales updates to their followers. I immediately found this article to be interesting, because my research for this class will center around effective POS systems in food trucks. I feel it was an excellent move on Revel's part to create a system for this unique group. I think they really had food truck owners' best interest in mind, especially in intergrating Twitter with the system. This allows food trucks to communicate easily with their followers, and provides opportunites to boost sales and revenue. I look forward to seeing if any of the food trucks I visit are using this system.
Donald Wojciechowski

FDA Cracks Down on Company's Facebook "Likes" : Food Liability Law Blog - 0 views

www.foodliabilitylaw.com/...own-on-companys-facebook-likes

Social Media facebook likes food

shared by Donald Wojciechowski on 27 Jul 13 - No Cached
  • The Food and Drug Administration (FDA) recently published a December 11, 2012 warning letter on its website that cited a dietary supplement company for its improper social media activity
  • the warning letter explained that the supplement company’s “liking” of a consumer testimonial posted to its product Facebook page was a violative claim in that it established the product as a drug intended to cure, mitigate, treat, or prevent a disease
  • Donald Wojciechowski on 27 Jul 13
     
    I found this article interesting because I never knew the FDA would consider a Facebook "Likes" as a product endorsement. Although the article discusses the FDA's warning letter to a supplement company could this warning also apply to the hospitality industry? An example would be a claim about the benefits from a spot treatment at a resort or the health benefits of a herbal tea? The FDA has scrutinized social media over a dozen times in the last two years for making improper claims on Facebook or twitter but, it is the first time the FDA interpreted that a like implies endorsement of an approved claim. The article also discusses the FDA will next look at re-tweeting posts on twitter or +1 on Google plus. I agree with the article that in view of the FDA's actions special consideration should be giving to social media marketing strategies.
bbguy09

McDonald's Big Mac ATM | PYMNTS.com - 1 views

www.pymnts.com/...mcdonalds-big-mac-atm

Hospitality Technology Software Hardware App Mobile POS Self-Service Twitter Marketing Cross-Platform Promotion Millenial

shared by bbguy09 on 06 Feb 17 - No Cached
  • Between 11 a.m. and 2 p.m., the Big Mac ATM will dispense two new sizes of burger
  • In lieu of payment, hungry customers will “pay” with their Twitter handles and get a free lunch.
  • We’re still pretty far from robot chefs, and restaurants still need human staff to cook and serve the food (not to mention they’re needed to maintain the machines).
  • ...8 more annotations...
  • inexpensive and multifaceted marketing tactic
  • 77 percent of North American customers ages 18 to 34 want or expect mobile ordering at fast-food restaurants
  • 79 percent of consumers agreed that restaurant technology improves their guest experience
  • adding ordering features onto its relatively new mobile app
  • experimenting with delivery
  • self-service kiosk ordering, digital smart menu boards, custom-order options and even table service
  • the company is banking on big tech changes
  • it allows McDonald’s to get its products out there and its tech message across without shelling out big marketing bucks that could be better spent on ramping up its other tech offerings and initiatives
  • bbguy09 on 06 Feb 17
     
    McDonald's has consistently been "beaten to the punch" by its competitors regarding the use of technology in its restaurants, and it has shown in an overall 10.4 decrease in foot traffic from its peak. In a cross-promotional attempt to advertise its new menu offerings while connecting with a younger (i.e. Millenial) market to show off their increased technological offerings (e.g. mobile ordering, digital smart menu boards, self-service ordering kiosks, and even delivery), McDonald's set up a Big Mac vending machine in Boston's Kenmore Square that dispensed burgers in exchange for a video posted to the consumer's twitter account. This multi-facted marketing technique allowed them to deliver their tech-driven message to potentially several hundred new consumers for every burger that was dispensed. This is a highly cost-effective marketing strategy that will allow McDonald's to focus its resources on continued development of the tech solutions that the event is aimed at promoting.
Le Chai

Event Planning - Technology Solutions - 5 Technologies Event Planners Can't Live Withou... - 5 views

www.successfulmeetings.com/...nt-Planners-Can-t-Live-Without

event hospitality technology

shared by Le Chai on 03 Oct 12 - No Cached
  • 5 Technologies Event Planners Can't Live Without
  • our top five technologies for event planners are no surprise
  • 1. Smartphones
  • ...54 more annotations...
  • This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day.
  • Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones
  • How did we ever find time to accomplish everything before smartphones came into existence?
  • your event management system with a customer relationship management (CRM) system such as Salesforce,
  • the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent.
  • These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device—be it a computer, smartphone, or iPad
  • With SaaS cloud apps, just provide end-users with reports-only access to what they need and nothing more. 
  • integration options available to planners, you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system such as Salesforce,
  • 2. SaaS Cloud Apps
  • With all of the information you  could ever need to access right at your fingertips through event management applications, you can ditch the millions of pieces of paper and now access contracts, registrations, room blocks,
  • Live and virtual events are about giving the attendee a choice as to how they spend their time
  • “webinars on steroids.” Live and virtual events are about giving the attendee a choice as to how they spend their time.
  • virtual events save the planner and attendee time, money, and resources.
  • virtual events save the planner and attendee time, money, and resources.
  • Virtual events are a great way for planners to fill seats at a cost that won’t make anyone wince.
  • This is the best tool in the box for improving future events.
  • 4. Social Media and Viral Marketing
  • Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook
  • Some of the best traction you will get is from people sharing interesting tidbits they may have learned and enticing others to learn more
  • Today is the day of the iPad and the tablet, and a more simplified life.
  • 3. Virtual Events
  • In a world where everyone is always on the run, our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • Smartphones
  • Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones. 
  • Whether the ubiquity of these devices is a blessing or a curse, the fact is, event professionals and participants alike would be lost without them.
  • SaaS Cloud Apps
  • SaaS (software as a service) delivery model
  • These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device
  • Additionally, with all of the integration options available to planners, you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system
  • Virtual Events
  • Virtual events are a great way for planners to fill seats at a cost that won’t make anyone wince.
  • Often complementing physical events, virtual events save the planner and attendee time, money, and resources.
  • There is word that the economy is making a recovery, but many of us have yet to see it.
  • Social Media and Viral Marketing
  • Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook. 
  • So this should be a no-brainer
  • This marketing can come from either you or your attendees. Allowing attendees to share things that they like and getting them involved in hyping your event is a great way to spread the word. 
  • iPads and Tablets
  • Today is the day of the iPad and the tablet, and a more simplified life. 
  • When combining tablets with mobile event applications, planners can also communicate in real-time with participants and share or update information in seconds. Never leave home without one! 
  • 1. Smartphones
  • This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day. We get nervous when we can’t find the phone, and we feel phantom vibration rings. Chances are, if you walk around a convention center or   hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones
  • Virtual Events
  • SaaS Cloud Apps
  • Social Media and Viral Marketing
  • iPads and Tablets
  • . Smartphones
  • Matt Turner on 03 Oct 12
     
    The author of this article, Tara Thomas, summarizes the top five technologies for event planners. The first technology that she mentions is smart phones. She writes that this is the most obvious technology that event planners can't live without. Planners can do things like set alarms, look up information, communicate instantly, and use social media to promote the event. The second technology that Thomas mentions is SaaS cloud applications. Software as a service allows planners to access all details and execution aspects of an event from any web enabled device, eliminating printed or emailed reports. Thirdly, Thomas talks about virtual events. Virtual events save the planner and the attendee valuable time, money, and resources. Thomas next talks about social media and viral marketing. Using sites like Facebook, Twitter, and LinkedIn to share event details is a great way to communicate to a very large group of people. The fifth and last technology that Thomas speaks of is Ipads and tablets. Through event management applications, planners have all of the information they could possibly need right at their fingertips. Ipads and tablets also make it possible to communicate in real time if needed.
  • ...11 more comments...
  • Jenna Rashbaum on 03 Oct 12
     
    I think this is a great article. I am a Marketing Manager but do events at my restaurant as well and even for me I need my smart phone at all times to look up stuff in emails or even have a remote log-in to my computer to check a contract if needed. Event planners really do need all of these technologies at all times and people may view it as rude to be on your phone at all times but in reality they are just doing their jobs to make your life easier and less complex.
  • Theodore Moore on 04 Oct 12
     
    "5 technologies event planners can't live without" was a unique read. The article begins with the number one technology the author designates as not being able to live without which are smartphones. Event planners are constantly in need to update their events, use the latest applications, set alarms for all events , look up phones number instantly by vendor and so on. What is then questioned is the systems in place before smartphones were introduced. Number two on the list is SaaS cloudapps better known as software as a service applications that are vastly on the rise. SaaS cloudapps enable meeting planners to access details and other aspects of events from any web device such as a smart phone or ipad. This is also valid with the ability to link event management systems to customer relationship management systems (CRM).Number three is Virtual events. The article presents many positives in hosting "webinars or live events" that include saving time, money and available resources. The meeting planner can fill "seats" easier and measure improvement for future events. Number four is social media and viral marketing. This is a major deal for event planners because not only they have the ability to market their events but attendees market for them: before, during and after. The article presents statistics about twitter, facebook and linkedin which support why social media and viral marketing are keys to success for event planners. Last but not least, listed as number five are Ipads and tablets. These devices simply allow event planners to have a bundle of information at their fingertips. In summary, event planners are constantly on the go and will always strive for perfection even during crunch time. Technology enhancements have allowed event planners to become more efficient and better resources for their clients.
  • Xu Wang on 08 Nov 12
     
    This article list five technologies event planners cannot live without, including the smartphones, SaaS Cloud Apps, virtual events, social media and viral marketing, and iPads and tablets. With more and more people adopting smartphones, ipads and tablets, event planners should look into purchasing a mobile event app for their attendees to use at their event. This not only reduces paper waste, it also reduces the high costs involved in printing event guides and brochures for the event. It is essentially a virtual event guide that's available in the palm of the attendee's hands.
  • haojingting on 12 Nov 12
     
    In a world where everyone is always on the run, our top five technologies for event planners are no surprise-but what these tools can accomplish might impress you. 1. Smartphones This is the most obvious technology we can't live without. Let's be honest--most of us are glued to our smartphones and our favorite apps 24 hours a day. 2. SaaS Cloud Apps In today's quick and chaotic world, the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent.With SaaS cloud apps, just provide end-users with reports-only access to what they need and nothing more. 3. Virtual Events There is word that the economy is making a recovery, but many of us have yet to see it. People are quickly catching on to the benefits of virtual events, or as we like to call them, "webinars on steroids." Live and virtual events are about giving the attendee a choice as to how they spend their time. 4. Social Media and Viral Marketing Sharing event details on Twitter, LinkedIn, and Facebook is hugely beneficial because of the range of attention you can garner. People show up at events they've heard about, think good things about, and understand the value of. 5. 5.iPads and Tablets Tablet computers are revolutionizing the event-planning industry. The day of the binder stuffed with event details and spreadsheets is coming to an end. Today is the day of the iPad and the tablet, and a more simplified life.
  • Jianyi Wang on 13 Nov 12
     
    This article provides readers with basic information about the advanced five technologies event planners can not live without.Including smartphones,Cloud apples,Virtual Events, Social media and ipads.
  • anonymous on 15 Nov 12
     
    Here are the 5 espects for event planers development. In my opinion, the most important one in next several years is the smartphones. This is the smartphoe time. It make our life easy and convenient. If we do have an apps for event planning for smartphones, and make a good market planning, it will help the company find lots of potential customers and expanding the business not only on the computer internet.
  • Mikaela Vourtsis on 25 Mar 13
     
    This article discusses how technology can assist in event planning. It lists the five technologies that can sincerely facilitate event planners with their day to day tasks and responsibilities. The five technologies include smart phones which are life savers when it comes to trying to find phone numbers, respond to email inquiries, and keeping a clear and adequate schedule. The Saa S Clould App lends a hand to event planners so they can link up their systems for customers using software as a service tool. Third, they discuss virtual events, which give key data and facts about events and help the planner and client save time, money, and resources. The forth technology is social media and viral marketing which is enormously helpful and saves money. As a final point, ipads and tablets save paper and are of assistance to event planners to be more structured.
  • Adam Herrmann on 27 Mar 13
     
    This article highlights the 5 technologies that are vital to the success of event planners. The first piece of technology that event planners cannot live without are smartphones. With the introduction of the smartphone, event planners can now do mutliple things at once while on-the-go. While moving from event to event, event planners can check their emails so they are not overwhelmed, review and add postings to social media pages, and check their to-do lists for the day. The second piece of technology that are key for all event planners are SaaS Cloud Apps. With these new cloud systems, event planners can now access any information and details about an event from any web-based product making life a whole lot easier. The third piece of technology are virtual meetings. With the cost of travel increasing everyday virtual meetings gives event planners the opportunity to hold events online saving them time, money, and resources, as well as getting immediate feedback from attendees. The fourth piece of technology is social media marketing. With the popularity of Facebook, Twiiter, Instagram, etc going through the roof, event planners are taking advantage of this by being able to have access to a wide variety of potential clients. The last piece of technology that is vital to the success of events planners is IPads and Tablets. No longer will event planners have to deal with file cabinets and binders filled with contracts and invoices. Now, event planners can do everything through a tablet and keep their business more organized. http://www.successfulmeetings.com/Event-Planning/Technology-Solutions/Articles/5-Technologies-Event-Planners-Can-t-Live-Without/
  • Panpan Xie on 29 Mar 13
     
    Nowadays, there are 5 technologies that event planners cannot live without. They are smartphones, saas cloud apps, virtual events, social media and viral marketing, as well as ipads. With a smartphone, the event planner can respond to emails in time, add new postings on the event page, etc. Saas cloud apps allow the event planners or guests get the event details from any web-enabled device. Virtual events is an effective way for organizers to get the data for future events. With social media, event planners can share their experience through twitter or facebook, which is a great way to spread the market. With ipads and tablets, one can make contracts, register or other things online.
  • danielle caskie on 04 Apr 13
     
    This article discuses how these 5 technologies help to make planning events easier. 
  • Kai Zhang on 05 Apr 13
     
    This article picked five technologies that event planners must have, and they are smartphones, SaaS Cloud Apps, virtual events, social media and viral marketing, and iPads and tablets. In detail, the arthor mentioned event planners should link up the event management system with a customer relationship management system such as Salesforce. Also, when talked about the virtual event, the author mentioned it can help to save time, money and resources, and it is a high recommonded tool for improving future events.
  • Katie Gallagher on 30 Jun 13
     
    This article was about the 5 technologies event planners can't live without. These technologies are: smart phones, SaaS cloud apps, virtual events, social media and viral marketing, and finally iPads and tablets. Smart phones are important to the daily activities of an event planner because they are able to look up phone numbers, response to emails, update a status on a social media site, review or add to lists for events, and so much more all on the go. SaaS cloud apps let planner take advantage of accessing all devices and execute aspects of an event for any web enabled device. With SaaS cloud apps you are also able to link up your event management system with a customer relationship management system. Virtual events allow planners to fill seats at a cost that won't cost a burden. Social media and viral marketing allows event planners to market themselves and get event details to different consumers. iPads and tablets get rid of the need for a large heavy binder stuffed with event details. Now event planner can carry a tablet that allows you to access anything you need. In conjunction with the SaaS cloud apps you can also access contracts, registrations, and room blocks and also link up a CRM system as mentioned before. The technology advances we have now let event planners do even more on the day to day, but also make it easier for them to do so.
  • Le Chai on 08 Nov 13
     
    The article lists five technological necessities that used by the event planners. They are smartphones, SaaS cloud apps, virtual events, social medial and viral marketing, ipads and tablets. All of these technologies can save time and costs for the event planners. What`s more, they provide a more simplified life for the human beings. 
Rochelle Perez

Barack Obama, Joe Biden, Elon Musk, Apple, and others hacked in unprecedented Twitter a... - 0 views

www.theverge.com/...-hack-bitcoin-scam-compromised

technology business Tech mobile

shared by Rochelle Perez on 15 Jul 20 - No Cached
  • The Twitter accounts of major companies and individuals have been compromised in one of the most widespread and confounding hacks the platform has ever seen, all in service of promoting a bitcoin scam that appears to be earning its creator quite a bit of money.
  • Shortly after the initial wave of tweets from Gates and Musk’s accounts, the accounts of Apple, Uber, former President Barack Obama, Amazon CEO Jeff Bezos, Democratic presidential candidate Joe Biden, hip-hop mogul Kanye West, and former New York City mayor and billionaire Mike Bloomberg, among others, were also compromised and began promoting the scam.
  • It’s unclear how widespread the operation is, but it appears to be affecting numerous major companies and extremely high-profile individuals. That suggests someone, or a group, has either found a severe security loophole in Twitter’s login process or third-party app or that the perpetrator has somehow gained access to a Twitter employee’s admin privileges.
jamigovaerts

POS Systems: The Backbone of Restaurant Tech | Modern Restaurant Management | The Busin... - 0 views

modernrestaurantmanagement.com/he-backbone-of-restaurant-tech

technology hotel business Tech travel solution mobile green hospitality software

shared by jamigovaerts on 14 Sep 20 - No Cached
  • “one-stop-shop”
  • All restaurant technology starts and ends at one central point: it’s POS system.
  • a good point of sale system can be the biggest asset a restaurant has
  • ...5 more annotations...
  • Technology upgrades, such as those that protect against data theft or provide guest relationship management capabilities, can make a big difference in improving operational efficiency and guest satisfaction.
  • Modern-day point-of-sale software functions on its ability to integrate.
  • It may be impossible to predict the future of POS technology with certainty, but it’s quite transparent that the technology will continue to evolve to meet the changing demands of the market.
  • Improving the quality of food, service, and guest experience has always been and will always be the primary driver of restaurant success. To do that, every restaurant needs a POS system that won’t fail them and will provide assistance in all aspects of operations from now into the future.
  • POS Systems: The Backbone of Restaurant Tech
Catherine Gibson

New Targeting Tools Help Ads Zero In on Twitter Users | Social Media Marketing | TechNe... - 0 views

www.technewsworld.com/...77576.html

social media marketing hospitality targeting

shared by Catherine Gibson on 25 Mar 13 - No Cached
  • Catherine Gibson on 25 Mar 13
     
    This articles is about twitter offering a new feature to businesses to communicate more directly with specific users and also get more advertising in as well.
Yanqiu Li

10 Reasons to Consider Tumblr for Ecommerce Blogging | Practical eCommerce - 0 views

www.practicalecommerce.com/...-Tumblr-for-Ecommerce-Blogging

reasons tumblr ecommerce blogging

shared by Yanqiu Li on 07 Jun 13 - No Cached
  • Yanqiu Li on 07 Jun 13
     
    This article summarized 10 reasons why people consider to use Tumblr for blogs. As one of the most active tools to enhance Ecommerce industry's prosperity, Tumblr presents us more and more advantages in this market. It is embraced by lots of young people, perfectly comining WordPress, Twitter and Pinterest into Tumblr platform. Also Tumblr has a large capacity to share blogs, links  in high frequency with a much easier access to people even they have little knowledge and technical skills of it. As the number of Tumblr users increase, Tumblr becomes one of the biggest competitors of Facebook, occupies the second place of platform. I believe folllowed by technology fast innovation, there wil be more and more options for us to choose to convey information and people look forward more creative stuffs to make life easier.
Dandan Mao

eCommerce in Independent Hotels - New Report From MICROS - The Snow Patrol - the ecomme... - 0 views

blog.micros-ecommerce.com/...2%80%93-new-report-from-micros

e-commerce in independent hotels

shared by Dandan Mao on 30 Jan 13 - No Cached
  • The findings of this research make very interesting reading. We were impressed to see so many independent hotels using social media – 85% had a Facebook page and 74% were on Twitter, although only 35% actually responded to our tweet. The fact that 37% of the hotels take the time to respond to every review on TripAdvisor was also very positive.
  • However, there is still a lot that can be achieved, especially where revenue generation is concerned. 62% of the hotels weren’t offering any additional extras during the online booking process and that’s a missed opportunity
  • Dandan Mao on 30 Jan 13
     
    The findings of this research make very interesting reading. We were impressed to see so many independent hotels using social media - 85% had a Facebook page and 74% were on Twitter, although only 35% actually responded to our tweet. The fact that 37% of the hotels take the time to respond to every review on TripAdvisor was also very positive
Manali Rabari

Hersha Hospitality Expands and Thrives with a Multi-Faceted and Flexible Tech Plan | To... - 0 views

hospitalitytechnology.edgl.com/...ed-and-Flexible-Tech-Plan82478

shared by Manali Rabari on 24 Oct 12 - No Cached
  • A thousand points of social data With guest feedback rapidly shifting from traditional, solicited surveys to spontaneous web dialogue, HHM began researching different methodologies for understanding its own social presence.
  • HHM runs a diverse profile of widespread properties, including independent boutiques plus brands such as Marriott, Hyatt, Hilton, Starwood, Intercontinental Hotels, Choice, Wyndham and Carlson. Starting out in the 1980s in the select-service business, HHM has steadily scaled the organization to include 20 hotels in a full-service division as well. Despite this diversity, HHM prides itself on maintaining open lines of communication between properties and brands in order to allow owners to choose the solutions and strategies that make the most sense for their unique needs, while investing capital dollars intelligently across its network. In addition to guest feedback, three other areas drive HHM’s IT effort: identifying must-have technology, investing in multi-purpose when possible, and ensuring rock-solid execution.
  • “The beauty of harnessing all of this data is it’s more of a conversation that we are getting back from guests now,” Murray insists. “It’s an instantaneous check about what they feel about a product. Get into any customer’s head or heart at the moment they are feeling it and you can move that customer much faster and certainly turn them around much quicker. If they get the feeling that you found out about a problem and reacted to it before they even thought to tell you about it because they put it on some Twitter feed, and they come back to their room and it’s already been fixed — that’s real serious stuff.”  
  • ...3 more annotations...
  • The newBrandAnalytics solution not only aggregates reviews online, but it also reads and processes all the unstructured feedback to derive actionable opportunities on a per-property basis
  • Falling solidly into the must-have bucket, HHM focuses significant investment in providing guests with the bandwidth and connectivity they need for work and play. “Where I believe our industry is struggling, is trying to identify where we are allowing complimentary Internet or having basic usage be free, but other services have a fee attached,” Kakarla
  • By increasing wireless bandwidth throughout hotels’ public spaces, Murray sees the potential to offer guests comfortable, welcoming — and most importantly functional — spaces where they can perform work-related activities. HHM hotels have been able to create public spaces that resemble living rooms. “It’s a more civilized environment as opposed to being stuck in a faraway corner with bad lighting,” Murray enthuses. “Now public spaces can be used for what hoteliers had always intended them to be — a social business place where people can live, work, play and feel like they are at home in their own den.”
  • Rui Zhu on 24 Oct 12
     
    IT investment is one of the most necessary cost for most hospitality properties and play more and more important role in today's hotel or restaurant operation. For this reason, some of the large hotel groups have started to invest in this field and achieved a favorable result sine the increasing of profit and brand value. On the other hand those small properties can work together to develop and share resources in their operation. I believe a hotel without IT investment may rapidly lose the position in the market.
  • Manali Rabari on 27 Oct 12
     
    A property management company is investing in diversifying their technology portfolio to tailor specific brands and to it's market, while maintaining standards. One of their main focuses is on guest feedback on hotel stays, and ways to improve in real time solutions. By collecting data from social sites properties are able to provide actionable responses to guests concerns. For instance taking care of a problem after reading a posting on Twitter and the issue being resolved by the time the guest returns to their room. Instantaneous info and reacting to that info creates a satisfied guest and a well a maintained brand and image of the property.
Kamini Ramsaran

Reflecting on the Future for B2B Email | ClickZ - 0 views

www.clickz.com/...reflecting-future-b2b-email

email B2B technology marketing social media

shared by Kamini Ramsaran on 01 Jun 12 - No Cached
  • email certainly remains the king of the digital channels, with an installed base of email accounts growing to 3.1 billion in 2011 and expected to grow to nearly 4.1 billion accounts by 2015.
  • corporate email accounts will increase faster than consumer email accounts because of the growth of affordable cloud-based email services.
  • Subscribers have begun to expect you to keep the conversation going via social media and mobile channels. Witness the increased activity for B2B users on LinkedIn, Twitter, and other social networks and likely on your own corporate blog, too.
  • ...1 more annotation...
  • Emailing without permission can taint their impression of your brand. They can slam you and your brand in social media channels even if you meet legal minimum standards.
  • Kamini Ramsaran on 01 Jun 12
     
    It is clear that email is one of the most effective and efficient ways of reaching out to your consumers directly, however there are always the ups and downs to this form of marketing. It is predicted that by 2015 there will be an increase of nearly 4.1 billion email accounts compared to the 3.1 billion email accounts as of 2011.   The most common form businesses used email marketing was to send out newsletters, coupons, ads, alerts, etc., now consumers also are looking for more interaction with the business through social media. They want instant responses through Twitter, LinkedIn, blogs and other social networks.  With using all the social networking sites in relation to the business, consumers can also see other consumer reviews.  Using these forms of communication for the business and client, helps to build their customer relationship with each other. As businesses track the movement of their website and emails by monitoring what the consumer clicks on, they gather information on what the consumer is looking for and can then cater to their needs. As positive as social media can be for a company, it can also be negative with bad user reviews and complaints.  Word of mouth is the fastest marketing tool for consumers when they have a bad review.  
jennifer amador

Tech Companies Leave Phone Calls Behind - NYTimes.com - 1 views

www.nytimes.com/...-leave-phone-calls-behind.html

shared by jennifer amador on 08 Jul 12 - No Cached
  • Quora is not the only social technology company that presents an antisocial attitude to callers
  • LinkedIn’s voice mail lists an alternate customer service number. Dial it, and the caller is trapped in a telephonic version of the movie “Groundhog Day,” forced to work through the original phone tree again and again until the lesson is clear: stop calling.
  • On the other end of the line, however, some people may not know how to Google, or do not want to use Twitter. These users may be older, or less technically adept, and they are finding the method of communication they have relied on for a lifetime shifting under their feet. It does not make sense, they say, that a company with products used by millions every day cannot pick up the phone.
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  • Ms. Smith said she believed that large Internet companies might someday return to phones to set themselves apart from competitors. “The ability to call up and get a real human being — the companies who can do that and go back to basics are really the ones that will be winning out and humanizing their brand,” she said.
  • jennifer amador on 08 Jul 12
     
    This article discuss the fact that many online networking companies do not have a customer service phone number, and if they do they never answer their calls. Its pretty much impressive how large and well known companies such as Google,, Twitter, Lindin, as well as other are not targeting their customer service department to return back call or at least answer them. Nevertheless, emails are also another mean of communications among clients and companies but yet that is not improving at all. The message to all online search engines and networking companies is to please reply or response to their loyal clients.
Matt Turner

The Time is NOW for Social Media in the Hospitality Industry - 2 views

www.business2community.com/...e-hospitality-industry-0118473

hotel hospitality mobile technology travel

shared by Matt Turner on 23 Jan 12 - No Cached
  • Jennifer Beatriz Hernandez on 23 Jan 12
     
    Social media has revolutionized the way businesses are able to interact with consumers - It sets an unprecedented opportunity for brands to raise the bar in providing unique, personal experiences for customers past, present and future. The hospitality industry in particular has an enormous opportunity to market in innovative ways via tools like Twitter, Facebook, YouTube, blogging, mobile-based initiatives and more. Now is the time for the hospitality business to use social media to target their customers. It is important for hotels to realize the importance of this and invest money in improving their company's image and awareness.
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  • Mary White on 23 Jan 12
     
    I definetely agree with this article. Social media seems to be the advertising method of the future. I do not follow any blogs, but I know a lot of people who will go and buy whatever their favorite blogger suggests are good products. The same will likely be true for the hospitality industry. If the right person suggests a restaurant or hotel, people will flock there. Bloggers are like internet celebrities and everyone knows how people blindly follow the celebs.
  • Matt Turner on 25 Aug 12
     
    This is an article that highlights the relationship between the hospitality industry and social media. The author, Debbie Miller, talks about how social media has enabled brands to provide personal and unique experiences to its customers, whether they are past, present, or future patrons. Miller also talks about the innovative ways that the hospitality industry is marketing itself, such as twitter, facebook, youtube, and more. Miller touches on location based loyalty, and we no longer need a stamp card, because everything can be managed to through cell phones, using applications such as foursquare. The author then goes on to talk about the fact that everyone can be a potential reviewer, and how restaurants and hotels must monitor sites such as tripadvisor and yelp. She makes a great point about how one bad experience can be posted in real time, for the world to see. The next point that Miller makes is how mobile access and video is key for hotels. She states that Hotels have a cliental that is always on the go, and that makes it important for the hotel to utilize a user friendly mobile site. Also, she talks about how hotels can use video to show potential guests all that they have to offer. Lastly, Miller moves on to talk about airlines and destinations, and how they use social media. She states that airlines have found a number of ways to use technology and social media, explaining that one airline, amidst a large words with friends debacle, used social media to clear the air. The author finishes with how destinations are using social marketing as well. She states that many destinations are now using social media sites to keep their guests informed about local events, as well as niches such as hotels, eateries, and other attractions.
  • Jenna Rashbaum on 26 Aug 12
     
    Social media has been around for a while but slowly has become more and more popular. We as a hospitality industry have so many opportunities with social media. For example.. I work in a restaurant and we do so much promoting on Facebook And twitter for specials and upcoming events. With social media in the industry it allows us to interact with customers from the past, present, and potential future guests. The author of this article hits it right on when talking about ways to use it with all the different allies there are now a days.
  • marilyn diaz on 26 Aug 12
     
    This is a great article. This is the wave of the future as hospitality business can place ads and deals on places like facebook and travelocity. It is great as well to see reviews from other people when it comes to things like hotels and restaurants, so you too can choose if the place is right for you. While reviewing a place is great for future customers, it may not be a great tool for the establishment, if it receives bad reviews. One bad review can damage an establishments reputation over night.
irinatroitskaya

Room for Innovation - Hotel Technology | By Hanna Falko and Florian Kriechbaume - Hospi... - 0 views

www.hospitalitynet.org/...4075766.html

shared by irinatroitskaya on 26 Oct 17 - No Cached
  • The world is changing rapidly, hence any type of business needs to adapt to evolving market dynamics.
  • According to a study conducted by Cornell Centre for Hospitality Research in 2014, it is estimated that the Millennial generation will represent 50% of all travelers by 2025.
  • Some brands, such as Loews Hotels, go as far as introducing an option of making a room reservation using a hash-tag on Twitter. Hilton's HHonors app, on the other hand, allows its loyalty program members to select the exact room location and configuration
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  • As more online traffic to the hotels' websites is now driven through mobile devices rather than computers, hotel operators continue to innovate their reservation systems and checkin procedures
  • As such, hoteliers have introduced a mobile check-in option, which enables guests to use their mobile devices as a key, through mobile applications and Bluetooth.
  • Going far beyond just a clean and comfortable bed, guests now want the room layout to be user-friendly and accessible for multiple digital devices.
  • A number of hotel companies have already recognised the benefits IoT can bring to their hotels and are now piloting initiatives around the Internet of Things as an opportunity to improve guest service, efficiency and revenue.
  • Public perception of a hotel is largely formed through the digital channels, especially now that social media platforms are perking up in popularity.
  • irinatroitskaya on 26 Oct 17
     
    The article discusses the aspects where technology is applied in the hotels. First, it is argued that although the hotel industry is considered to be among the slow adopters of technology, still the hoteliers are monitoring the innovations that can increase their efficiency. With the millennials constituting more than a half of all travelers by 2025 the industry should be ready to accommodate their needs for effective service with the help of technology. Bookings are made not only through traditional websites or OTAs but also via Twitter or Facebook. Online check-in process on a mobile device allows the guests select the exact room they want and open the door with the keyless access without stopping at the reception. The hotel rooms design is also changing to provide high connectivity opportunities. Traditional phones are substituted by tablets enabling guests to control the room features and connect with the hotel staff if needed. Internet of Things (IoT) is also considered as a way to improve the guests' experience and hotels efficiency. Finally, every guest now may have a great impact on the hotels' reputation through the social media. I believe that the article highlights the spheres where technology is applicable in the hotel industry and emphasizes the technological issues that should not be overseen by the hotels in order to remain competitive.
aquaholic1371

Best High-Tech Hotels | Digital Trends - 2 views

www.digitaltrends.com/...h-technology-beyond-free-wi-fi

hotel tech trends Software Business Technology

shared by aquaholic1371 on 15 Feb 17 - No Cached
  • By Les Shu — April 24, 2015 7:00 PM 1 94 Subscribe Share Don't Fall Behind Stay current with a recap of today's Tech News from Digital Trends
  • Where technology is concerned, most hotels are behind the times. Sure, they offer amenities like Wi-Fi, flat-screen TVs, USB ports, and perhaps some extras like iPhone docks, but most hotel rooms don’t impress.
  • the Yobot, a robotic luggage handler that stores guests’ bags (Yotel rooms, called cabins, are small, so Yobot is useful for putting away giant suitcases). The robotic arm automatically lifts a bag to one of its available storage compartments. Yobot can even send your luggage off to the airport after you check out (via a delivery service).
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  • Besides the Yobot, Yotel features automated check-ins and check-outs (similar to airport kiosks), adjustable smart beds from Serta, and a “Technowall” with a flat-screen TV and streaming audio.
  • Hotels have gone mobile, giving you the ability to check-in and request services via a smartphone app. The James hotels in Chicago and New York have gone a step further by outfitting their properties with iBeacon sensors. With the app, James Pocket Assistant, installed, guests automatically receive notifications once they step onto the property, which could be anything from hotel information to special discounts. The app functions as a virtual concierge, too, allowing you to communicate with staff or find nearby attractions.
  • If there’s one country that isn’t afraid of robot domination, it’s Japan. Huis Ten Bosch, a European-styled theme park, is planning a hotel that’s not only high-tech, but staffed by robots. The Henn-na Hotel (translation: Strange Hotel) will feature human-like robot receptionists that converse in natural language; robots even handle bellhop and custodial duties. There will be human employees, but the company’s president told CNN that he hopes robots will eventually operate 90 percent of the property.
  • aquaholic1371 on 15 Feb 17
     
    Hotels continue to implement the latest technology to enhance the guest experience. Many hotels are now experimenting with robot butlers, adjustable beds, ipads that allow guest to control all room controls. Many hotels are also using proximity marketing while on the property. Keyless entry using a smartphone, is becoming more and more common as well. There is even a hotel in Japan that wants to handle 90% of its staffing with robots.
  • mtorres619 on 20 Feb 17
     
    I feel like every business wants to implement the latest technology, why not? People love to see new features and compare it to the latest trends. This can be either beneficial or drive people away from your business. It really depends on what type of customers you are trying to attract.
Chi Zhang

5 Technologies Event Planners Can't Live Without | blisseventdesign - 1 views

blisseventdesign.wordpress.com/...ent-planners-cant-live-without

shared by Chi Zhang on 05 Apr 13 - No Cached
  • Successful Meetings has compiled a list of the top five technologies that event planners can’t live without. For event planners, these technologies deliver much more than you’ve ever imagined.
  • This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day.
  • These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device—be it a computer, smartphone, or iPad.
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  • Sharing event details on Twitter, LinkedIn, and Facebook is hugely beneficial because of the range of attention you can garner. People show up at events they’ve heard about, think good things about, and understand the value of. This marketing can come from either you or your attendees.
  • Tablet computers are revolutionizing the event-planning industry.
  • When combining tablets with mobile event applications, planners can also communicate in real-time with participants and share or update information in seconds.
  • Chi Zhang on 05 Apr 13
     
    With more and more people adopting smart phones, ipads and tablets, event planners should look into purchasing a mobile event app for their attendees to use at their event. Use online event registration software or event management software to help you plan events more efficiently. Display event and ticket sales information online; allow for online registration 24 hours a day. Customers also could use smart phone to check-in attendees. Also they can use social media outlets such as Facebook and Twitter to promote your event.
apate114

How has Today's Technology Changed the Event Planning Industry?Premier Meeting Services - 2 views

www.premiermeetingservices.com/hanged-event-planning-industry

shared by apate114 on 15 Oct 17 - No Cached
  • New and emerging technology has changed the way we share information, the way we court clients and the way event planning works. From the ability to interact directly with prospects via social media and to build buzz about an event weeks before it actually happens to live streams and geofiltering that allows guests to instantly share their experience with their own circle of friends, emerging technology has had a huge impact on the way events are planned and the way events work.
  • acebook to Twitter, LinkedIn and Pinterest has broadened the reach of event marketing.
  • For events, social media offers multiple opportunities for engagement, from developing interest before an event to live streaming and updating during to sharing images, stories and updates afterwards.
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  • Creating and using a hashtag in the weeks leading up to your event can help build buzz and ensure that everyone knows what’s coming next.
  • nteractive game technology and achievement based activities can boost event engagement and ensure that your visitors stay involved and share their experience, live.
  • Even those who can’t attend can follow along and participate over the course of your event, thanks to live streaming.
  • increase safety
  • easier than ever to advertise your event to locals and interact with anyone visiting the area with a Snapchat Geofilter; anyone within your defined boundaries can interact with your Geofilter and talk about your event.
  • A mobile app designed specifically for events can integrate with your attendance list, help you identify VIPs and even let you know how many of your expected attendees have arrived.
  • apate114 on 15 Oct 17
     
    This article explores how today's technology has changed/is changing the event planning industry. Modern technology has changed the way we share information with one another. This article covers: social media marketing, hashtags, live streaming, improved security, geofilters and online check in. Social media sites like Facebook, Twitter, LinkedIn and Pinterest have expanded the reach of marketing. Event planning professionals are now able to promote their event to a vast group of people. They can even set specific targeting parameters to reach the right audience. Social media also levels the playing field for even small businesses. Hashtags are a new way of identifying topics and they can be used to expose your event to large numbers of people. Creating a hashtag for an event can help create buzz and promote your event. Live streaming is a relatively new feature within social media sites like Facebook and Instagram. It allows users to share where they are and what they are seeing to their follower base. This is a great feature for event planning professionals because it allows more people to be apart of the event. Geofiters is a photo filter within Snap Chat. Geofilters are location based and only users near that location are able to view it. They are great features to have before, and during an event as they can help advertise your event to locals and interact with people visiting the area. Last but not least the advancement in technology has lead to online check-in via apps. A mobile app designed specifically for events can integrate with your guest list within a digital application. This can help identify VIPs and help provide logistics stats such as current headcount of attendees.
rhoff019

Event Management Software Sales to Flatten Due to COVID-19 Pandemic; Key Market Players... - 0 views

bulletinline.com/...esign-developmental-strategies

shared by rhoff019 on 23 Jul 20 - No Cached
  • The event management software market is anticipated to witness significant growth during the forecast period, owing to increasing use of social media and proliferation of smartphone usage and rising usage of event management software platforms.
  • The companies have started promoting event management software to improve the efficiency of their events business. These event management software platforms help organisers to increase the number of attendees through social media such as Facebook, Twitter and LinkedIn as well as they help in increasing the sale of tickets by the event management software market.
  • The event management software market is classified on the basis of component type, deployment type, organization size, end users and region. On the basis of deployment type, the global event management software market is segmented into cloud deployment type and on-premise deployment type of the event management software market. On the basis of organization size the global event management software market is segmented into small enterprise, medium enterprise and large enterprise.
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  • The event management software market study discusses the key trends within countries contributing to growth of the market, as well as analyses degree at which drivers are influencing the market in each region. The key regions and countries assessed in the event management software market report include North America (U.S., Canada), Latin America (Mexico, Brazil and Rest of Latin America), Western Europe (Germany, UK, France, Spain, Italy, , Nordic, Benelux and Rest of Western Europe) Eastern Europe (Russia, Poland and Eastern Europe) APEJ (China, India, ASEAN, A & NZ, and Rest of APAC), Japan and MEA (North Africa, South Africa, GCC, and Rest of MEA) in the  global event management software market report.
  • The key competitors covered are Zoho Corporation Pvt. Ltd., Cvent, Inc., Bizzabo Inc., Eventbrite, Inc., Eventzilla, etouches Inc., Zerista, Certain Inc., Ungerboeck Software International, Social Tables, Gather Technologies, Inc. and Xing Events.
  • rhoff019 on 23 Jul 20
     
    After the COVID-19 pandemic, the event registration industry is expected to boom once large scale events restart. Much of this is attributed to social media like Facebook, Twitter, and LinkedIn. It is believed that due to the increasing use of social media and smartphones that event registration software will become more apparent in the event industry than it already is.
ryanrodgers2014

E-marketing in the hospitality industry - Digital Doughnut - 1 views

www.digitaldoughnut.com/...ng-in-the-hospitality-industry

shared by ryanrodgers2014 on 07 Nov 16 - No Cached
  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
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  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
      ryanrodgers2014 on 05 Oct 20
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
  • amichellemagluta on 07 Nov 16
     
    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
  • ...9 more comments...
  • anonymous on 12 Nov 16
     
    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  • iancochran on 09 Apr 17
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  • mtorres619 on 10 Apr 17
     
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  • agarc521 on 04 Oct 17
     
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  • Rachel Rodriguez on 19 Nov 17
     
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  • Rachel Rodriguez on 19 Nov 17
     
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  • bdolman on 09 Apr 18
     
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
  • aycasa on 19 Jul 18
     
    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
  • zport003 on 26 Sep 18
     
    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
  • gaston326 on 14 Nov 19
     
    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
  • pvega018 on 16 Nov 19
     
    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
barbaraw12

4 Ways to Leverage Social Media for Your Hospitality Brand | Hospitality Technology - 1 views

hospitalitytech.com/l-media-your-hospitality-brand

shared by barbaraw12 on 30 Sep 22 - No Cached
amdelgad liked it
  • Advertisement
  • Be on the channels that matter - Instagram, Facebook and Twitter will be the most beneficial. Don't spread yourself thin by being on social platforms that will have little or no impact.
  • Post social coupons - Whether it's for food or rooms, these coupons and promo codes should be exclusive only to your channel's followers. If customers want a discount, they have to follow your page.
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  • Whether
  • Encourage
  • Set up event pages - Hosting live music, trivia or conventions? Set up an event through your Facebook page. When customers mark that they're interested or attending, their followers will see it and hopefully spread the word.
  • Encourage
  • Advertisement
  • These tips should help attract more new patrons and increase repeat visits. Above all, remember to have fun on social media. Going to a restaurant or hotel should be an enjoyable experience. So be creative and use your social channels to show everyone why your place is better than the rest.
  • barbaraw12 on 30 Sep 22
     
    with technology progressing everyday many business can grow along with it with just making upgrade with using social media. by using IG, Facebook, or even Twitter to show off everything from food to drinks can bring in more customers.
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