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slain006

7 Advantages of Digital Marketing in Hospitality Industry - Hotel Intelligence - 0 views

blog.hotelintelligence.io/keting-in-hospitality-industry

shared by slain006 on 19 Sep 22 - No Cached
  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in
  • become the best way to get in touch with potential customers, establishing a brand, and developing a group of loyal customers.
  • 1. Content marketing
  • ...11 more annotations...
  • The key issue in this strategy is to get the content right.
  • 2. SEO
  • Currently, over 80% of internet traffic originates from search engines.
  • The strategy itself involves a lot of technical workings.
  • market research on the keywords used by customers seeking your service.
  • 3. SEA
  • Making it to the top of search results pages can be a tedious and time-consuming task.
  • 4. Expand your social media presence
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn.
  • 5. Email marketing
  • Email marketing requires creativity.
  • slain006 on 19 Sep 22
     
    This article goes into depth about the advantages of going into eMarketing in the hospitality industry. The article talks about different types of eMarketing and the strategies behind them in order to retain customer attraction. One of the major type of eMarketing that we have seen that impacted the world on a greater scale would be social media platforms.
melnetra112

McDonald's Big Mac ATM | PYMNTS.com - 0 views

www.pymnts.com/...mcdonalds-big-mac-atm

technology hospitality Hotel software business solution

shared by melnetra112 on 30 Jan 22 - No Cached
  • McDonald’s has spent the better portion of the last year developing and implementing strategies to bring the global fast-food franchise into the 21st century. Other global competitors have beaten McDonald’s to the punch tech-wise — Starbucks, Domino’s and Taco Bell, for example, are years ahead of Mickey D’s when it comes to ordering online and using digital tools to enhance the consumers’ experience.
  • But the fast-food giant is playing quick catch-up with its in-store tech, mobile ordering and delivery initiatives — and is doing so by taking a page out of Snapchat’s playbook by blending unattended retail with marketing.
  • That’s right. McDonald’s got its hands on a vending machine.
  • ...3 more annotations...
  • the Big Mac ATM will dispense two new sizes of burger — the Mac Jr. and the Grand Mac — free of charge. In lieu of payment, hungry customers will “pay” with their Twitter handles and get a free lunch. The machine will generate a tweet on the user’s account while they eat.
  • First, consumers are drawn in by the hype factor
  • Second, it’s free food.
  • melnetra112 on 30 Jan 22
     
    Technology in the Fast Food Industry, McDonald's Big Mac ATM is free, short-term and Customers friendly. This new method of dispensing food to the public is convenient and it help improve guest experiences versus in store production
deranique

Top Proximity Marketing Tactics And Tools For 2023 | MarTech Cube - 0 views

www.martechcube.com/ing-tactics-and-tools-for-2023

Proximity Marketing Technology

shared by deranique on 13 Feb 23 - No Cached
emilywest5 liked it
  • Proximity marketing is an instant and personalized solution that helps to engage consumers and understand their buying behavior which enables buyers to make purchasing decisions.
  • Proximity marketing is also known as hyper-local marketing. This marketing tactic helps consumers get notified of offers, coupons, and discounts allowed by certain stores or shops specifically designed for that particular individual. Personalized advertising is restricted to the specific local area based on the technologies like Bluetooth, beacon, WiFi, geofencing, near-field communications (NFC), and QR codes.
    • deranique
      deranique on 13 Feb 23
       
      Provides definition & A list of the various form of connectivity to current and future customers.
  • Why is proximity marketing important? Business entities can easily target consumers by geotargeting feature Increases engagement by just downloading mobile applications Bluetooth/beacons help to pitch products through app notification Proximity marketing allows a competitive advantage for marketers Push notifications pop up and initiate communication with consumers Proximity marketing offers a personalized experience to consumers
    • deranique
      deranique on 13 Feb 23
       
      The importance of proximity marketing to the consumer and company.
  • ...11 more annotations...
  • Hyperlocal marketing is useful to target potential customers with more customized advertisements based on buying patterns.
  • Proximity marketing tools & tactics also analyze the particular location and influence consumers’ purchase decisions in the near future.
  • Local advertising consists of small shops, local area marketers, shopping complexes, city blocks, store outlets, and small places where businesses pitch and promote their products and services.
    • deranique
      deranique on 13 Feb 23
       
      Various things that are marketed using advertisements.
  • QR codes
  • WiFi
  • Bluetooth Beacons
  • NFC
  • Geofencing
  • RFID
  • A proximity marketing strategy is highly useful for business owners to influence local area consumers.
  • The objective of proximity technology is to improve the consumer experience with more interactions. Utilizing timely and physically relevant data is key to the success of hyperlocal marketing strategies.
  • emilywest5 on 13 Feb 23
     
    I like how this article broke down proximity marketing and which tools it targets for different consumers. I also enjoyed the graph is used for popular proximity marketing solutions. This article helped me understand this concept a bit more and in an easy way
chicao27

Optimising digital marketing and social media strategy: from push to pull to performance - 1 views

This article demonstrates the effects of a push-and-pull marketing strategy on the grocery industry. The authors focused on recent information technology developments, such as mobile services marke...

technology mobile

started by chicao27 on 12 Apr 23 no follow-up yet
lflor087

6 Technologies That Will Make Your Exhibition Stand More Interactive | Open Exhibitions - 1 views

www.openexhibitions.com/ibition-stand-more-interactive

shared by lflor087 on 16 Apr 23 - No Cached
  • This technology allows you to integrate computer-generated images with the real world to create an interactive experience.
  • Triggered Technologies
  • Video
  • ...35 more annotations...
  • Social
  • Interactive Screens
  • Incorporating interactive screens into your exhibition stand will make your users’ experience more immersive
  • This boosts communication with visitors and improves the event experience.
  • Mobile Apps
  • Building your own exclusive mobile app for your exhibition can encourage interaction and engagement before, during, and after the event
  • AR or augmented reality can make your exhibition stand more
  • products, services, and exclusive promotions, as well as real-time event information and schedule
  • You can send visitors and customers relevant information and messages
  • Six Technologies That Will Make Your Exhibition Stand More Interactive
  • immersive for visitors and prospects.
  • nd entertaining
  • Users point their screen at a product and it is transformed into an exciting, informative, a
  • experience on their phone
  • encourage your audience to engage with your products or services in different ways and in doing so bring your brand to life.  
  • Video is a simple technology that continues to be effective at exhibitions
  • Eye-catching visuals can attract visitors and draw attention to your stand.
  • You can be really creative with moving images and use it to showcase your products, tell your brand story, or share exclusive content to start a conversation and increase leads and conversions.
  • Social media is a basic everyday technology that can be utilised to make your exhibition stand more interactive and engaging for visitors
  • demonstrates how you can integrate both online and offline techniques into your exhibition marketing strategy.
  • You could live stream your event on Twitter or Facebook to broaden your audience to those not attending the exhibition
  • You should also use hashtags to encourage social sharing around the event to increase brand awareness
  • give visitors a platform to interact directly with your business.
  • use touch screens which visitors can use to learn more about your products, services, or projects
  • use a dynamic drag and drop photo wall or photo booth.
  • Interactive displays and panels with digital touchpoints can also be used on walls and floors to send important information to visitors
  • many possibilities with interactive screens to increase interaction with your exhibition stand.
  • Triggered technologies can capture the attention of visitors to your stand and create excitement around your brand.
  • Triggered technologies use sensors embedded in your stand to trigger an action
  • A movement like a visitor walking past a certain place on your stand triggers a sensor that can either start a video, turn on a light display, play a sound, or activate a special effect
  • . This encourages interaction with your stand and improves visitor engagement.  
  • about
  • s for presentations and demos
  • technologies to make your exhibition stand more interactive
  • From AR and video to social media, interactive screens, triggered technologies and mobile apps, technology can help make your exhibition stand attract visitors, start a conversation, create a memorable user experience, and engage with customers.
  • lflor087 on 16 Apr 23
     
    Six technologies that can be used for your exhibits, events, trade shows, conferences; we want to make a better experience with our clients and having the event be more interactive is the way to go. Who wants to go to a boring event where you only walk from booth to booth? Interaction is what a lot a in search of and this article helps give you pointers on how to do just that.
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