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vincentsalazar

Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015 - eMarketer - 0 views

www.emarketer.com/...1012357

technology e marketing

shared by vincentsalazar on 01 Oct 16 - No Cached
  • vincentsalazar on 01 Oct 16
     
    "In Western Europe, we see a similar trend, and social network ad spending per user will remain about half the amount spent in North America throughout our forecast. By contrast, Asia-Pacific social networkers will command only $8.04 each from advertisers trying to reach them this year, and that figure will increase to just $10.54 by 2017. In that region, user bases are still growing significantly while spending still lags. Social Network Ad Spending per Social Network User Worldwide, by Region, 2013-2017 The US and China will be the leading individual countries in social network ad spending for the foreseeable future, collectively commanding more than half the worldwide market throughout our forecast period. This year, advertisers in the US will spend $9.59 billion on social ads, up 31.0% from 2014 and more than double the amount they spent in 2013. By the end of our forecast period, social network advertising in the US will total $14.40 billion-just shy of 20% of all digital ad spending countrywide. In China, ad spending on social networks will reach $3.41 billion this year and is expected to increase to $6.11 billion in 2017, or 12.5% of all digital ad dollars in the country. At a company level, unsurprisingly, Facebook is dominating the paid social advertising landscape globally. eMarketer estimates that in 2015, the company will make $15.50 billion in ad revenues, or 65.5% of all social network ad spending worldwide. That portion is up from 2014, when Facebook owned 64.5% of the social ad market. Twitter is also gaining share, expected to take 8.8% of global social network ad spending, or $2.09 billion, up from 7.1% share in 2014. LinkedIn, the other major US-based social ad seller for which eMarketer forecasts ad revenues, will make $900 million in advertising this year, but its share of global social ad spend will dip to 3.8%, down from 4.2% last year." This article states the increase in e-marketing expenses companies are willing to pay in order for th
ecast038

Top 15 Advantages and Disadvantages of Social Media Marketing - 0 views

www.techprevue.com/ages-of-social-media-marketing

social media marketing advantages disadvantages social social media marketing hospitality travel Tech

shared by ecast038 on 26 Nov 21 - No Cached
  • But just like the two sides of coins, social media also has its two sides; positive and negative. Every marketing strategy to be applied needs proper research and planning to make it effective and worthwhile in social media. Social media marketing has become a core element of success in marketing. It will only prove successful when used properly and efficiently.
  • 1. Reach Your Target Audience Many businesses are using social media as a marketing platform for their business to reach a large number of audiences to increase the demand for the products and expand the range of services.
  • By keeping an eye on the engagement on the posts, customer reviews, and followers, you get a better idea about the customer
  • ...12 more annotations...
  • 2. Directly Connect With Your Audience A direct connection with your audience is possible with the help of social media. You can grow followers of your social media accounts, and finally, you can collect the data about user behavior, their likes, and dislikes, etc
  • It helps to know about your customers so that you can provide them better services.
  • 3. Create Organic Content One of the major advantages of social media is businesses can post organic content without paying a penny. It is very helpful for your company to build connections with people.
  • Build Your Brand
  • When people start knowing your brand, it helps in the creation of brand loyalty and recognition. Social media helps in building brand loyalty, which in turn provokes customers to buy the brand which they are familiar with.
  • 1. Negative Reviews Social media is used as a platform to share the content and experience they have gone through, be it a positive experience or negative experience. If someone is not satisfied with your business, then it gives them a chance to share the negative experience with others, which can definitely become a hindrance in the path of success of your business.
  • 2. Embarrassment Social media is a medium where it takes only a few seconds for your posts to become viral. You should always be careful before posting your content on social media. Check many times before posting it so that you don’t have to face any sort of embarrassment.
  • 3. Time Consuming Campaigns Social media is one of the most exciting and interesting platforms to create and recreate the content, to post photos, videos, and to engage the audience with it. But, the main disadvantage is that creating and running social media campaigns is a time-consuming process.
  • If you don’t spend enough time on this because you lack resources, capital, and people, then definitely, you will end up leading to a problem where your social media marketing campaign will suffer losses.
  • . Results Come Late
  • You have to continuously post new content related to your campaign to achieve success. The result of social media marketing campaigns will take time to determine results. Never expect immediate results, and you have to wait for it patiently for a few weeks or even months to get success.
  • . Need to Stay Engaged and Active It is also one of the disadvantages of social media that you need to stay engaged and active every time you monitor your marketing campaign. Social media is constantly changing, so you need to be up-to-date else you will lack behind.
  • ecast038 on 26 Nov 21
     
    Social media can both positively and negatively affect companies. Companies need to dedicate time and resources into creating content to help build brand recognition and fan loyalty. Content needs to feel organic, to help drive more traffic and brand loyal and awareness. With the many upsides to social media marketing, comes some disadvantages. Posting content allows for negative feedback from consumers. Companies should work on replying back with positive solutions to customers as other potential clients will also see these and reconsider using your brand.
Hanlu Hu

E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

www.themoscowtimes.com/...449373.html

technology

shared by Hanlu Hu on 30 May 12 - No Cached
  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
  • ...9 more annotations...
  • Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
  • Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
  • We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
    • yan xie
      yan xie on 03 Jun 12
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
    • yan xie
      yan xie on 03 Jun 12
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
    • yan xie
      yan xie on 03 Jun 12
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the first to capitalize on new technologies
  • Gerardo Collado on 30 May 12
     
    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
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  • Avril Emmanuel on 01 Jun 12
     
    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
  • yan xie on 03 Jun 12
     
    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
  • xiyu wang on 16 Sep 12
     
    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
  • Gaby Belardo on 16 Sep 12
     
    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
  • Xiameng Zheng on 30 Jan 13
     
    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
  • Marcos Oliveira on 31 Jan 13
     
    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
  • Ling Xiang on 31 Jan 13
     
    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
  • Panpan Xie on 31 Jan 13
     
    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
  • Hanlu Hu on 02 Feb 13
     
        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
sherylehlers

12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

www.cloudbeds.com/...tel-marketing-and-social-media

social social media social media marketing media marketing technology hospitality hotel

shared by sherylehlers on 13 Jun 23 - No Cached
  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
  • ...30 more annotations...
  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • TikTok
  • Facebook
  • YouTube
  • Instagram
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • 5 most popular social channels in 2023
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
  • sherylehlers on 13 Jun 23
     
    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
ravicka

E-Commerce for the Hospitality Industry | News | The Moscow Times - 0 views

www.themoscowtimes.com/...449373.html

shared by ravicka on 02 Jun 14 - No Cached
  • a list of the basic e-commerce strategies that will help to get the best from the Internet world.
  • Site download speed is one of the most important ranking factors in organic search.
  • We forget that the human brain can only consume limited information.
  • ...12 more annotations...
  • ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
  • Maps, photo galleries, videos and press releases are creative ways to distribute content on different channels.
  • 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites.
  • changing one word in a headline increased sales over 3 times
  • Search-friendly web site design
  • Improve conversion and usability. With the increasing volume of information that hoteliers are trying to provide travelers, it is key for hotels to focus on usability and conversion.
  • Paid search. This instantly drives targeted, qualified traffic to the web site and increases conversions.
  • Real time search — natural ranking. Building strong sites with compelling fresh content, and quality incoming links will always be essential for any site.
  • Hotels can leverage the mobile market by optimizing their site for mobile phones, improving the download speed of their site by avoiding heavy graphics and flash, making sure their site is mobile compatible, and promoting mobile sites across all platforms including paid, social and local.
  • Embracing social media.
  • A well-planned social initiative can turn fans into brand evangelists.
  • Hoteliers need to ensure that they are using the full potential of the Internet.
  • nadiatc on 02 Jun 14
     
    With the rapid growth and increased use of the Internet over the past 2 decades, industry professional Andrey Smirnov gives 7 tips to other industry leaders on maximizing their presence in e-commerce and in consumer minds: (1) make your website quick to download and easy to find; (2) organize content by prioritizing information; (3) when offering promotions, clearly reflect it with a call to action; (4) distribute 'fresh' content on different channels (i.e., photo galleries, press releases, etc.); (5) maximize on mobile marketing; (6) embrace social media; and (7) continually improve by testing new things.
  • haelidenton on 13 Sep 14
     
    The internet is constantly changing, the way we communicate and they way we do business. The hospitality industry is always quick to capitalize on new technologies. However, the e-commerce growth in the hospitality industry has created an urgent need for simple changes to companies' presence online. So when every hotel is involved in e-commerce, why is it so important today? It is simple. Today, the internet is the lowest cost hotel-booking channel. As well as now, most travelers are searching and making hotel reservations online. Lastly, social media and online hotel reviews are increasing and have made an important decision factor. Now, hoteliers need to keep focus on what information customers are seeking and what they are looking for online. There are a few basic strategies that will help drive usage from the internet world. Some of those are: vave a search-friendly website, focus on usability and conversation taking a holistic approach and prioritize information, and lastly make websites compatible for mobile phones. If hoteliers can use the full potential of the internet, they will maximize their return on investment in e-commerce. The hospitality industry needs to constantly learn and look for ways to use the new developments and trends.
  • ravicka on 27 Jan 15
     
    Andrey Smirnov in his article "E-Commerce for the Hospitality Industry highlights how the internet has changed the way business is done not only in the hospitality industry but as a whole. He stresses the importance of e-commerce in the hospitatlity industry and why hoteliers must utilise strategies to ensure they make the most of the marketing and sales opportunties the internet provides. There are a few things that hoteliers must do to make the most of what the internet provides. They include: (1) Search Friendly Website Design - "site download speed is one of the most important ranking factors in organic search" says Smirnov therfore hoteliers must ensure that their site is properly designed and compatible across any browser, any items that causes the site to perform poorly shoud be eliminated as internet users similar to hotel guests tend to only visit sites where they can receive the best experience yet. (2) Improve conversion and Usability - content on website must be properly organised and users must not be bombaded by information. (3)Search - Hoteliers must focus on Paid searches as well as Real time search to increase traffic. Paid searches ensure that your targeted traffic are directed right to you. Whereas with a great web design with strong content that is also timely the natural ranking of the oranisation website can be increased thus increasing tracffic to it. (4)Mobile - Mobile devices have become a popular means of conducting e-business related activities for consumers therefore the hotel that ensures that their online services are accessible from mobile devices will be putting themselves ahead of the game. (5) Embracing Social Media - According to Smirnov 93 percent of social media users expect companies to have a social presence and 85 percent of social media users want companies to interact with them on social sites. With this being said one can see why a social media presence is one that cannot be overlooked. It is important that co
Le Chai

Event Planning - Technology Solutions - 5 Technologies Event Planners Can't Live Withou... - 5 views

www.successfulmeetings.com/...nt-Planners-Can-t-Live-Without

event hospitality technology

shared by Le Chai on 03 Oct 12 - No Cached
  • 5 Technologies Event Planners Can't Live Without
  • our top five technologies for event planners are no surprise
  • 1. Smartphones
  • ...54 more annotations...
  • This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day.
  • Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones
  • How did we ever find time to accomplish everything before smartphones came into existence?
  • your event management system with a customer relationship management (CRM) system such as Salesforce,
  • the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent.
  • These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device—be it a computer, smartphone, or iPad
  • With SaaS cloud apps, just provide end-users with reports-only access to what they need and nothing more. 
  • integration options available to planners, you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system such as Salesforce,
  • 2. SaaS Cloud Apps
  • With all of the information you  could ever need to access right at your fingertips through event management applications, you can ditch the millions of pieces of paper and now access contracts, registrations, room blocks,
  • Live and virtual events are about giving the attendee a choice as to how they spend their time
  • “webinars on steroids.” Live and virtual events are about giving the attendee a choice as to how they spend their time.
  • virtual events save the planner and attendee time, money, and resources.
  • virtual events save the planner and attendee time, money, and resources.
  • Virtual events are a great way for planners to fill seats at a cost that won’t make anyone wince.
  • This is the best tool in the box for improving future events.
  • 4. Social Media and Viral Marketing
  • Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook
  • Some of the best traction you will get is from people sharing interesting tidbits they may have learned and enticing others to learn more
  • Today is the day of the iPad and the tablet, and a more simplified life.
  • 3. Virtual Events
  • In a world where everyone is always on the run, our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • Smartphones
  • Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones. 
  • Whether the ubiquity of these devices is a blessing or a curse, the fact is, event professionals and participants alike would be lost without them.
  • SaaS Cloud Apps
  • SaaS (software as a service) delivery model
  • These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device
  • Additionally, with all of the integration options available to planners, you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system
  • Virtual Events
  • Virtual events are a great way for planners to fill seats at a cost that won’t make anyone wince.
  • Often complementing physical events, virtual events save the planner and attendee time, money, and resources.
  • There is word that the economy is making a recovery, but many of us have yet to see it.
  • Social Media and Viral Marketing
  • Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook. 
  • So this should be a no-brainer
  • This marketing can come from either you or your attendees. Allowing attendees to share things that they like and getting them involved in hyping your event is a great way to spread the word. 
  • iPads and Tablets
  • Today is the day of the iPad and the tablet, and a more simplified life. 
  • When combining tablets with mobile event applications, planners can also communicate in real-time with participants and share or update information in seconds. Never leave home without one! 
  • 1. Smartphones
  • This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day. We get nervous when we can’t find the phone, and we feel phantom vibration rings. Chances are, if you walk around a convention center or   hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones
  • Virtual Events
  • SaaS Cloud Apps
  • Social Media and Viral Marketing
  • iPads and Tablets
  • . Smartphones
  • Matt Turner on 03 Oct 12
     
    The author of this article, Tara Thomas, summarizes the top five technologies for event planners. The first technology that she mentions is smart phones. She writes that this is the most obvious technology that event planners can't live without. Planners can do things like set alarms, look up information, communicate instantly, and use social media to promote the event. The second technology that Thomas mentions is SaaS cloud applications. Software as a service allows planners to access all details and execution aspects of an event from any web enabled device, eliminating printed or emailed reports. Thirdly, Thomas talks about virtual events. Virtual events save the planner and the attendee valuable time, money, and resources. Thomas next talks about social media and viral marketing. Using sites like Facebook, Twitter, and LinkedIn to share event details is a great way to communicate to a very large group of people. The fifth and last technology that Thomas speaks of is Ipads and tablets. Through event management applications, planners have all of the information they could possibly need right at their fingertips. Ipads and tablets also make it possible to communicate in real time if needed.
  • ...11 more comments...
  • Jenna Rashbaum on 03 Oct 12
     
    I think this is a great article. I am a Marketing Manager but do events at my restaurant as well and even for me I need my smart phone at all times to look up stuff in emails or even have a remote log-in to my computer to check a contract if needed. Event planners really do need all of these technologies at all times and people may view it as rude to be on your phone at all times but in reality they are just doing their jobs to make your life easier and less complex.
  • Theodore Moore on 04 Oct 12
     
    "5 technologies event planners can't live without" was a unique read. The article begins with the number one technology the author designates as not being able to live without which are smartphones. Event planners are constantly in need to update their events, use the latest applications, set alarms for all events , look up phones number instantly by vendor and so on. What is then questioned is the systems in place before smartphones were introduced. Number two on the list is SaaS cloudapps better known as software as a service applications that are vastly on the rise. SaaS cloudapps enable meeting planners to access details and other aspects of events from any web device such as a smart phone or ipad. This is also valid with the ability to link event management systems to customer relationship management systems (CRM).Number three is Virtual events. The article presents many positives in hosting "webinars or live events" that include saving time, money and available resources. The meeting planner can fill "seats" easier and measure improvement for future events. Number four is social media and viral marketing. This is a major deal for event planners because not only they have the ability to market their events but attendees market for them: before, during and after. The article presents statistics about twitter, facebook and linkedin which support why social media and viral marketing are keys to success for event planners. Last but not least, listed as number five are Ipads and tablets. These devices simply allow event planners to have a bundle of information at their fingertips. In summary, event planners are constantly on the go and will always strive for perfection even during crunch time. Technology enhancements have allowed event planners to become more efficient and better resources for their clients.
  • Xu Wang on 08 Nov 12
     
    This article list five technologies event planners cannot live without, including the smartphones, SaaS Cloud Apps, virtual events, social media and viral marketing, and iPads and tablets. With more and more people adopting smartphones, ipads and tablets, event planners should look into purchasing a mobile event app for their attendees to use at their event. This not only reduces paper waste, it also reduces the high costs involved in printing event guides and brochures for the event. It is essentially a virtual event guide that's available in the palm of the attendee's hands.
  • haojingting on 12 Nov 12
     
    In a world where everyone is always on the run, our top five technologies for event planners are no surprise-but what these tools can accomplish might impress you. 1. Smartphones This is the most obvious technology we can't live without. Let's be honest--most of us are glued to our smartphones and our favorite apps 24 hours a day. 2. SaaS Cloud Apps In today's quick and chaotic world, the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent.With SaaS cloud apps, just provide end-users with reports-only access to what they need and nothing more. 3. Virtual Events There is word that the economy is making a recovery, but many of us have yet to see it. People are quickly catching on to the benefits of virtual events, or as we like to call them, "webinars on steroids." Live and virtual events are about giving the attendee a choice as to how they spend their time. 4. Social Media and Viral Marketing Sharing event details on Twitter, LinkedIn, and Facebook is hugely beneficial because of the range of attention you can garner. People show up at events they've heard about, think good things about, and understand the value of. 5. 5.iPads and Tablets Tablet computers are revolutionizing the event-planning industry. The day of the binder stuffed with event details and spreadsheets is coming to an end. Today is the day of the iPad and the tablet, and a more simplified life.
  • Jianyi Wang on 13 Nov 12
     
    This article provides readers with basic information about the advanced five technologies event planners can not live without.Including smartphones,Cloud apples,Virtual Events, Social media and ipads.
  • anonymous on 15 Nov 12
     
    Here are the 5 espects for event planers development. In my opinion, the most important one in next several years is the smartphones. This is the smartphoe time. It make our life easy and convenient. If we do have an apps for event planning for smartphones, and make a good market planning, it will help the company find lots of potential customers and expanding the business not only on the computer internet.
  • Mikaela Vourtsis on 25 Mar 13
     
    This article discusses how technology can assist in event planning. It lists the five technologies that can sincerely facilitate event planners with their day to day tasks and responsibilities. The five technologies include smart phones which are life savers when it comes to trying to find phone numbers, respond to email inquiries, and keeping a clear and adequate schedule. The Saa S Clould App lends a hand to event planners so they can link up their systems for customers using software as a service tool. Third, they discuss virtual events, which give key data and facts about events and help the planner and client save time, money, and resources. The forth technology is social media and viral marketing which is enormously helpful and saves money. As a final point, ipads and tablets save paper and are of assistance to event planners to be more structured.
  • Adam Herrmann on 27 Mar 13
     
    This article highlights the 5 technologies that are vital to the success of event planners. The first piece of technology that event planners cannot live without are smartphones. With the introduction of the smartphone, event planners can now do mutliple things at once while on-the-go. While moving from event to event, event planners can check their emails so they are not overwhelmed, review and add postings to social media pages, and check their to-do lists for the day. The second piece of technology that are key for all event planners are SaaS Cloud Apps. With these new cloud systems, event planners can now access any information and details about an event from any web-based product making life a whole lot easier. The third piece of technology are virtual meetings. With the cost of travel increasing everyday virtual meetings gives event planners the opportunity to hold events online saving them time, money, and resources, as well as getting immediate feedback from attendees. The fourth piece of technology is social media marketing. With the popularity of Facebook, Twiiter, Instagram, etc going through the roof, event planners are taking advantage of this by being able to have access to a wide variety of potential clients. The last piece of technology that is vital to the success of events planners is IPads and Tablets. No longer will event planners have to deal with file cabinets and binders filled with contracts and invoices. Now, event planners can do everything through a tablet and keep their business more organized. http://www.successfulmeetings.com/Event-Planning/Technology-Solutions/Articles/5-Technologies-Event-Planners-Can-t-Live-Without/
  • Panpan Xie on 29 Mar 13
     
    Nowadays, there are 5 technologies that event planners cannot live without. They are smartphones, saas cloud apps, virtual events, social media and viral marketing, as well as ipads. With a smartphone, the event planner can respond to emails in time, add new postings on the event page, etc. Saas cloud apps allow the event planners or guests get the event details from any web-enabled device. Virtual events is an effective way for organizers to get the data for future events. With social media, event planners can share their experience through twitter or facebook, which is a great way to spread the market. With ipads and tablets, one can make contracts, register or other things online.
  • danielle caskie on 04 Apr 13
     
    This article discuses how these 5 technologies help to make planning events easier. 
  • Kai Zhang on 05 Apr 13
     
    This article picked five technologies that event planners must have, and they are smartphones, SaaS Cloud Apps, virtual events, social media and viral marketing, and iPads and tablets. In detail, the arthor mentioned event planners should link up the event management system with a customer relationship management system such as Salesforce. Also, when talked about the virtual event, the author mentioned it can help to save time, money and resources, and it is a high recommonded tool for improving future events.
  • Katie Gallagher on 30 Jun 13
     
    This article was about the 5 technologies event planners can't live without. These technologies are: smart phones, SaaS cloud apps, virtual events, social media and viral marketing, and finally iPads and tablets. Smart phones are important to the daily activities of an event planner because they are able to look up phone numbers, response to emails, update a status on a social media site, review or add to lists for events, and so much more all on the go. SaaS cloud apps let planner take advantage of accessing all devices and execute aspects of an event for any web enabled device. With SaaS cloud apps you are also able to link up your event management system with a customer relationship management system. Virtual events allow planners to fill seats at a cost that won't cost a burden. Social media and viral marketing allows event planners to market themselves and get event details to different consumers. iPads and tablets get rid of the need for a large heavy binder stuffed with event details. Now event planner can carry a tablet that allows you to access anything you need. In conjunction with the SaaS cloud apps you can also access contracts, registrations, and room blocks and also link up a CRM system as mentioned before. The technology advances we have now let event planners do even more on the day to day, but also make it easier for them to do so.
  • Le Chai on 08 Nov 13
     
    The article lists five technological necessities that used by the event planners. They are smartphones, SaaS cloud apps, virtual events, social medial and viral marketing, ipads and tablets. All of these technologies can save time and costs for the event planners. What`s more, they provide a more simplified life for the human beings. 
asanc036

Social networks trends impact the hospitality industry - CiHMS - 0 views

www.cihms.com/...mpact-the-hospitality-industry

social social networks networks trends impact hospitality industry

shared by asanc036 on 02 Sep 22 - No Cached
  • mobile users worldwide have reached 7.26 billion users
  • its impact on travelers’ decisions through the social network
  • According to the Digital 2021 October Global Statshot Report done by We Are Social and Hootsuite, the social network users have gained 400 million users, which is equivalent to 9.9% growth in the last 12 months
  • ...33 more annotations...
  • The keyword safe travel becomes a popular trending keyword
  • hotels should consider including hashtags in each social media post
  • useful to increase your brand awareness
  • Making these hashtag
  • ould be a big plus inputting your hotels on the map, becoming searchable, and showing your brand’s authenticity
  • A social cause campaign also improves brands’ interactions with customers,
  • collaborating with a travel blogge
  • form of word-of-mouth but takes place on the social network platform
  • news can travel at a much faster speed
  • influencer marketing is remarkably effective
  • influencer can promote
  • products
  • and services
  • lso your brand identity
  • helps generate leads and boost your brand’s conversion rate spectacularly.
  • personalized hotel room tour, in-room services, dine-in menus, the foods and drinks quality reviews
  • Youtubers, Tiktokers, and KOLs
  • heir own
  • followers bas
  • millennials and Gen Z, the biggest two customers segments in tourism and hospitality
  • takeaways
  • Draw qualified leads
  • Pick your influencers wisely
  • holdbacks
  • unexpected scandalous issue
  • might hurt your brand’s image deeply, some
  • double check your influencers’ statistics
  • Collaborating with a number of influencer
  • only one influence
  • might end up boring your audience.
  • risky marketing strategy
  • hotels have to be selective in choosing credible influencers
  • being legally binding among parties is extremely important to eliminate any possible risks
  • asanc036 on 02 Sep 22
     
    4.15 billiion are active in social networks, this shows social network has a big impact on travelers' decisions. Keywords such as "safe travel" became popular after Covid 19. Hashtags are useful in order to create brand awareness in social media, put hotels on map, making them searchable and creating brand authenticity. Social cause campaigns improve how hotels interact with customers and it helps generate leads. Influencer marketing is a form of word of mouth on social media platforms. Collaboration with influencers in Youtube, TikTok, etc is a good idea since they have their own follower base targeting some of the biggest customer segments in hospitality. The holdbacks of incfluencers marketing should be considered.
artandmer

Best Way to Display Photos in Weddings using Social Walls - 1 views

taggbox.com/...in-weddings-using-social-walls

technology hospitality display photos weddings meetings social walls

shared by artandmer on 14 Jun 22 - No Cached
  • Technology has changed the way we interact with our weddings.
  • Most of the couples prefer having a website for a wedding combined with a Social wedding wall.
  • In Social Walls, Text, photos and video messages which are posted using the special wedding hashtag, are put together with the help of social media aggregator tool.
  • ...4 more annotations...
  • after moderation, they are posted live
  • You can easily display a social media stream over an LCD screen or big plasma installed at the wedding location
  • The wedding hashtag you created for the posts should be placed somewhere where it is clearly visible
  • It’s a great way to see a wedding from multiple perspectives.
  • artandmer on 14 Jun 22
     
    Hotel certified wedding planners and event and catering managers can promote social media walls to weddings, social groups, and business conventions to not only enhance the guests' hotel experience, but to also generate organic UGC (user generated content) to use in its social media marketing strategy. A relatively minimal amount of hardware is required as building a social wall can be accomplished with either an LCD projector or LED screens and a social media aggregator tool. Hotels can create new revenue streams for their F&B Department.
Sungoo Kang

Tips for Choosing a Social Media Monitoring Tool | Top Stories | | Hospitality Magazine... - 0 views

hospitalitytechnology.edgl.com/...ial-Media-Monitoring-Tool77321

social media hospitality solution

shared by Sungoo Kang on 02 Feb 12 - No Cached
  • It’s not enough to simply participate. Companies must leverage social media monitoring technology that will not only gather online reviews from your own social media pages, but also gather your data from every social media outlet, review sites of significances and allow you to compare it to the data of like companies.
  • Sungoo Kang on 02 Feb 12
     
    This article basically talks about the importance of social media in the hospitality industry and gives us other thoughts beyond just applying a social media monitoring tool.  Managing the social media is no longer an option, but a necessity, particularly for those of us working in the hospitality industry. By using a social media monitoring tool, you may be able to know in real or near-real time each time your property or properties are mentioned online on every major social media network. On the other hand, you need to compile competitor data and compare it to your own so that you can analyze your brand in relation to competing brands. More and more social media consulting companies will crop up and your competitors may also have the tools you have. For a long-term success, make sure that the people who are speaking for you have the tools they need to resolve issues as well as represent your organization properly and find out a way that can make a difference with your competitors.
akallison93

How social media marketing is helping in hospitality recovery, Hospitality News, ET Hos... - 0 views

hospitality.economictimes.indiatimes.com/...77139859

social media marketing TECHNOLOGY hospitality hotel Software tech travel solution business

shared by akallison93 on 20 Feb 21 - No Cached
  • Instagram started as a photo posting site and would have never imagined the impact it would have on driving travel inspiration and building a relationship between the guest and hotels.
  • BCV, one of the leaders in helping hotels leverage social media, started on this journey ten years ago to help hotels realize the value of social media and the role it can play in driving engagement and, eventually, revenue.
  • Before we entered 2020, in Asia, 55% of millennials were basing their booking decisions on social media
  • ...11 more annotations...
  • In 2019, 63% of social media marketers confirmed that social listening would be crucial in 2020 to continue to engage the traveler
  • over 40% of social media users are now asking questions on Property and Destination Opening instead of asking for cancellations, showing a highly engaged potential guest.
  • organizations that respond well to a crisis and continue communications see a 20% increase in brand value as opposed to those companies that respond poorly see a 30% decrease
  • she owes the success of the campaign on turning the focus from the brand to the guest and their needs during the quarantine.
  • BCV’s RoI focussed strategy that micro-targeted source markets and personas created tailored content for Cinnamon hotels to deliver more than 200 room nights worth of revenue and an RoI that exceeded 200.
  • mitigating negative reviews is critical for driving demand in the future.
  • encouraging guests to share photos and awarding a two-week stay voucher and promoting the health standards and safety measures taken by the brand.
  • Building trust is critical for a brand, however sustained engagement to drive bookings and revenue from social media is the key success metric for most marketing leaders.
  • Brands need to understand who their target audience is, what they care about, and how they manage their time to capture their attention.
  • Instagram now has a shopping feature, which allows users to check out new products from brands in a few swipes. This shows that visual content is more crucial than ever—you can literally put a price tag on your photos on Instagram now.
  • Every Digital Platform has its own metrics and today, Digital Marketers can track close to 50 metrics to show success such as followers, traffic, share of voice and many more however as hospitality marketers emerge from this pandemic
  • akallison93 on 20 Feb 21
     
    An excellent article that discusses how companies have changed their social media approach during Covid. Instead of selling the destination or the experience itself, hotels are trying to sell the concept of safety and security. Also, the article goes into detail about flexible date plans and more, all being advertised through their social media accounts. Overall, social media is still as important as ever, but the way companies approach it has changed drastically.
armanyleblanc767

The Importance of Social Media in the Hospitality Industry in 2022 - Fresh Mind Ideas |... - 1 views

freshmindideas.com/...a-in-hospitality-industry-2022

social media hospitality branding marketing industry hotel travel tech

shared by armanyleblanc767 on 20 Feb 23 - No Cached
  • Increase visibility, boost direct bookings, and increase brand awareness through social media marketing for hotels
  • Updating your channels allows prospective and regular clients to interact with your brand and keep them reminded that you value your brand
  • . And create a connection with your guests so that they can become familiar with the team.
  • ...18 more annotations...
  • Give your hotel a face using your social media channels
  • In exchange for a reward, encourage guests to add location tags to their photos or include you in videos based on your location
  • Facebook remains an important channel for social media marketing for hotels because there are no word or video size limits
  • Now that Instagram and Facebook have merged, you can create paid campaigns and promote them across both platforms
  • Your followers will be more likely to continue their relationship with your hotel if they are involved with your messaging
  • Instagram has undoubtedly become one of the most influential channels in our day and age. It’s an excellent tool for keeping your users engaged with your brand since Instagram users are constantly engaged
  • You must create a hashtag unique for your hotel because it’s an essential tool for planning trips in advance.
  • No social media marketing plan is complete without a YouTube strategy
  • The use of YouTube can help you drive traffic to your direct channels.
  • LinkedIn is a great platform for sharing content and networking within the hospitality industry
  • It is an excellent tool for promoting your space for special events and conferences.
  • Influencers have a lot of power, don’t underestim
  • ate them
  • Connect with the influential people in your area who can influence your target audience.
  • nowadays, with so many images bombarding us, a video can be worth a million
  • videos increase engagement, increase time spent on the page, and are more likely to be shared and go viral.
  • Always respond to both positive and negative comments so that customers get the sense that the hotel is interested in their feedback.
  • The most important thing is to share awesome reviews with your followers. Positive reviews are the best social media marketing for hotels. 
  • armanyleblanc767 on 20 Feb 23
     
    This article discusses the importance of using social media in the hospitality industry. According to the article, social media increases visibility, increases direct bookings, and increases brand awareness. When done correctly with the right team and right platforms, social media can result in tremendous benefits for hospitality companies. Some of the platforms mentioned were LinkedIn, Facebook, Instagram, and YouTube. These platforms help companies to communicate with potential and existing customers through ads, stories, reels, videos, as well as customer testimonials. Influencers were also mentioned as these social media stars have a large and/or specific following that can help promote hospitality brands. Overall in this day and age, if you would like your company to succeed, you need to be on social media because it is the best form of marketing and promotion.
noreen1

The Property Management Puzzle | Top Stories | | Hospitality Magazine (HT) - 0 views

hospitalitytechnology.edgl.com/...roperty-Management-Puzzle87632

shared by noreen1 on 07 Feb 15 - No Cached
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • ...70 more annotations...
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • . “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • . “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • What’s still not clear is the extent to which social media can and should be integrated into formal property systems, so that user-generated content can be stored, mined, analyzed and tracked.
  • What’s still not clear is the extent to which social media can and should be integrated into formal property systems, so that user-generated content can be stored, mined, analyzed and tracked.
  • “One of the promises of the cloud is that it becomes easier to integrate, so you can go more best-of-breed in your solution choice, but you still have issues with data structure and architecture.”
  • What’s still not clear is the extent to which social media can and should be integrated into formal property systems, so that user-generated content can be stored, mined, analyzed and tracked.
  • What’s still not clear is the extent to which social media can and should be integrated into formal property systems, so that user-generated content can be stored, mined, analyzed and tracked.
  • “One of the promises of the cloud is that it becomes easier to integrate, so you can go more best-of-breed in your solution choice, but you still have issues with data structure and architecture.”
  • “One of the promises of the cloud is that it becomes easier to integrate, so you can go more best-of-breed in your solution choice, but you still have issues with data structure and architecture.”
  • If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • next year.
  • next year.
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • Hotel management systems are shifting from on-property to cloud-based, from tethered to mobile, from data-heavy to insight-rich.
  • A significant chunk of hotel IT budgets -- 19% -- is spent on property management systems (PMS)
  • Some are ready to embrace cloud-based solutions; others want to expand their mobile capabilities; and others are excited about the possibilities rich data can provide in personalizing the guest experience
  • I think it’s really about the ability of the PMS to grow with the changing need. What we need today isn’t what we needed just two years ago
  • Both Nickelson and Yelley are experiencing different symptoms stemming from the same challenge: better integration between systems.
  • Every vendor and most of the hoteliers HT spoke to predicted that property management systems would eventually migrate to the cloud.
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,”
  • “Just because they’re in the cloud doesn’t make it easier to integrate,
  • I agree, from a PMS standpoint, that I want to know everything about a guest when they show up at the front desk. I should be able to see that you’ve stayed with me, and if you posted about our hotel in our social space, and if it was a complaint.
  • noreen1 on 07 Feb 15
     
    Hoteliers are expecting a lot more out of their PMS's such as data acquisition, integration with other systems, mobile capabilities, and social media. This article describes some of the different directions hoteliers are taking based on their specific focus and desired results. Some of the advantages and disadvantages of cloud based PMS's are discussed such as mobility, internet connection redundancy for rural vs. urban areas, and multiple system integration. The increasing role of social media is also explored and the degree to which it should be utilized by the hospitality industry. There are many possibilities including using social media posts to mine guest reviews, as well as the ability to book your hotel on Facebook and receive a confirmation via text. I apologize for the diminishing hi-lighting towards the end, my tool bar is having some issues!
yimengliu

Why Social Media Marketing Is Important For Any Business - 0 views

www.contentfac.com/ing-should-top-your-to-do-list

social media media

shared by yimengliu on 16 Nov 17 - No Cached
  • Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
  • Social Media Is THE BEST Tool to Connect with (and Learn from!) Consumers & Industry Leaders
  • The Importance of Social Media Marketing for Brand Image
  • ...1 more annotation...
  • The Right Social Media Marketing Strategy Can Help You Slay the Competition
  • yimengliu on 16 Nov 17
     
    16 Reasons Why Your Business NEEDS Social Media Marketing
  • yimengliu on 16 Nov 17
     
    This article is described reasons that business need social media marketing. Currently, social media influence of the enterprise's finance and reputations. Most of the company would like to choose social media as of Advertising used, which can help the company save the expense and attract more customers. For every business, the most expensive cost is advertisement. The fast and easy way to introduce the business is using the advertisement. Social media may improve the marketing abilities at a lower cost than the traditional advertising. Furthermore, the importance of social media marketing is brand image.
eeiro123

The Value of Social Media in the Hospitality Industry | By Jordan Jones - Hospitality Net - 0 views

www.hospitalitynet.org/...4086981.html

social media

shared by eeiro123 on 16 Feb 21 - No Cached
  • Presently, 2.3 billion people are active on social media, and that number increases daily.
  • Companies should no longer debate having a social media presence but rather HOW to utilize the various platforms to increase the experience for your guests and value for your hotels
  • Most hotels are dependent on word of mouth and good reviews from loyal guests, which is what makes social media a natural marketing and branding tool
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  • The use of social media platforms has become widespread, and travelers consistently use social media to express pleasure or frustration about their experiences.
  • Here are four lessons that we learned to effectively navigate the social media world in order to market our hotels, as well as our company:
  • Respond, Respond, Respond
  • Treat TripAdvisor Like Any Other Social Media Platfor
  • Improve Guest Engagement Through Campaigns
  • Consider the Overall Guest Experience
  • mmont095 on 16 Feb 21
     
    This opinion article demonstrates how valuable social media is in the hospitality industry, one great point is that it is no longer about "If" a company should have a social media presence, but "how" they need to manage it.
  • eeiro123 on 07 Apr 21
     
    This article touches on the importance of social media in the hotel industry. Four ways to effectively navigate the social media world to market hotel are the following: Responding to guests. It iss important for hotels to respond to guests within a certain amount of time. Treat TripAdvisors like any other social media. This is a huge source of information and perception to potential guests. It is also one of the more useful tools to improve the hotel and guest services. Improve guest engagement through campaigns and finally consider the overall guest experience for example posting content that shows what is around the hotel and update information
Gian Altamirano

Social media for hotels: What's the problem? - 0 views

hotelmarketing.com/...a_for_hotels_whats_the_problem

shared by Gian Altamirano on 09 Apr 12 - No Cached
  • In today’s marketplace, hotels cannot afford to ignore social media;
  • Some hotels don’t do social media at all, or make only a token effort (i.e., they set up the accounts … and then let them sit). These hotels are missing a powerful opportunity for: - Branding - Building and managing online reputation - Serving customers better - And last but not least, cultivating a new sales channel for direct online bookings
  • “Social Media for Hotels” is an 8-page white paper that breaks down social media for hotels into six basic steps or phases
  • ...2 more annotations...
  • make the strategy actually doable
  • Establish goals - Customize your social media site - Create unique content - Optimize content for your goals - Follow Through Online and Off - Track Data and Use the Results
  • Gian Altamirano on 09 Apr 12
     
    This article speaks about the possibilities in social media marketing for hospitality outlets as well as the method in which to effectively use these outlets without wasted efforts. Some of the things that this article suggests is simplicity. Once the social media use becomes too complex then employees won't continue to update it and therefore the marketing aspect dies. The article goes on to list several other methods of ensuring that the social media marketing will be effective. For reference and further information the article suggests a paperback by the name of "Social Media Strategy for Hotels". Overall this article is very effective at showing the capabilities and positives of social media marketing.
Matt Turner

The Time is NOW for Social Media in the Hospitality Industry - 2 views

www.business2community.com/...e-hospitality-industry-0118473

hotel hospitality mobile technology travel

shared by Matt Turner on 23 Jan 12 - No Cached
  • Jennifer Beatriz Hernandez on 23 Jan 12
     
    Social media has revolutionized the way businesses are able to interact with consumers - It sets an unprecedented opportunity for brands to raise the bar in providing unique, personal experiences for customers past, present and future. The hospitality industry in particular has an enormous opportunity to market in innovative ways via tools like Twitter, Facebook, YouTube, blogging, mobile-based initiatives and more. Now is the time for the hospitality business to use social media to target their customers. It is important for hotels to realize the importance of this and invest money in improving their company's image and awareness.
  • ...2 more comments...
  • Mary White on 23 Jan 12
     
    I definetely agree with this article. Social media seems to be the advertising method of the future. I do not follow any blogs, but I know a lot of people who will go and buy whatever their favorite blogger suggests are good products. The same will likely be true for the hospitality industry. If the right person suggests a restaurant or hotel, people will flock there. Bloggers are like internet celebrities and everyone knows how people blindly follow the celebs.
  • Matt Turner on 25 Aug 12
     
    This is an article that highlights the relationship between the hospitality industry and social media. The author, Debbie Miller, talks about how social media has enabled brands to provide personal and unique experiences to its customers, whether they are past, present, or future patrons. Miller also talks about the innovative ways that the hospitality industry is marketing itself, such as twitter, facebook, youtube, and more. Miller touches on location based loyalty, and we no longer need a stamp card, because everything can be managed to through cell phones, using applications such as foursquare. The author then goes on to talk about the fact that everyone can be a potential reviewer, and how restaurants and hotels must monitor sites such as tripadvisor and yelp. She makes a great point about how one bad experience can be posted in real time, for the world to see. The next point that Miller makes is how mobile access and video is key for hotels. She states that Hotels have a cliental that is always on the go, and that makes it important for the hotel to utilize a user friendly mobile site. Also, she talks about how hotels can use video to show potential guests all that they have to offer. Lastly, Miller moves on to talk about airlines and destinations, and how they use social media. She states that airlines have found a number of ways to use technology and social media, explaining that one airline, amidst a large words with friends debacle, used social media to clear the air. The author finishes with how destinations are using social marketing as well. She states that many destinations are now using social media sites to keep their guests informed about local events, as well as niches such as hotels, eateries, and other attractions.
  • Jenna Rashbaum on 26 Aug 12
     
    Social media has been around for a while but slowly has become more and more popular. We as a hospitality industry have so many opportunities with social media. For example.. I work in a restaurant and we do so much promoting on Facebook And twitter for specials and upcoming events. With social media in the industry it allows us to interact with customers from the past, present, and potential future guests. The author of this article hits it right on when talking about ways to use it with all the different allies there are now a days.
  • marilyn diaz on 26 Aug 12
     
    This is a great article. This is the wave of the future as hospitality business can place ads and deals on places like facebook and travelocity. It is great as well to see reviews from other people when it comes to things like hotels and restaurants, so you too can choose if the place is right for you. While reviewing a place is great for future customers, it may not be a great tool for the establishment, if it receives bad reviews. One bad review can damage an establishments reputation over night.
ccpanther88

E-marketing in Malaysia: some are and some are ignorant - 0 views

www.establishmentpost.com/ting-malaysia-soaring-ignoring

malaysia social media ecommerce emarketing

shared by ccpanther88 on 18 Feb 15 - No Cached
  • When Uruguayan footballer Suarez bit an Italian player during a match in the Fifa World Cup in June last year, an Indian restaurant in Kuala Lumpur used it as a marketing tool. On that day, Fierce Curry House in Bangsar offered free biryani meals to those who walked in wearing a Uruguayan football jersey. That is e-marketing for you.
  • In December last year, the bakery called Tommy le Baker posted on Facebook a photo of two large baskets of bread with a poster next to them that said: “Take if you need, pay if you want.” The post was shared numerous times over and within a short time the bread was all taken.
  • Scicom Education Group’s head of Creative Services Vernon Adrian Emuang feels positive about social media in Malaysia when compared to other countries in Southeast Asia. “Perhaps (we are) way ahead of others, in terms of widespread public engagement and intensity of online activity,” he tells The Establishment Post. “Essentially, Malaysians seem pretty clued in. The social media landscape is pretty populated which has facilitated marketing and sales efforts that ride on technology,” adds Mr Emuang.
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  • Mr Emuang says: “As a fragmented market, it is hard to build significant numbers. So it is always important to involve cross-border initiatives.” Especially, the tourism and hospitality businesss. “Boutique accommodation places could register with aggregating travel websites like www.booking.com and www.tripadvisor.com.”
  • Under Budget 2015, the government is giving funds for SMEs to equip themselves with IT facilities for expansion purposes and to venture into overseas market using e-commerce. There is RM80 million (US$24.4 million) to encourage the use of new technology, automation and innovation.
  • “In my consultancy practice, I do not see companies incorporating social media in their crisis communications plans, even though it is very evident that many crises today stem from social media or can spread and be magnified through social media channels. It is only after they are caught like deer in the headlights are they likely to change or take social media seriously,” the Trinetizen Media Sdn Bhd director tells The Establishment Post.
  • “The crux of the matter is that social media forces companies to be more open, transparent and accountable to their stakeholders. But the management culture here, especially with family-owned companies, is closed, almost secretive, and opaque.” Time and the need to expand will force many a business to get into e-marketing.
  • ccpanther88 on 18 Feb 15
     
    Malaysia and Southeast Asia is slowly but surely adapting strategic social media and e-marketing into their small and medium-sized enterprises (SMEs). This article focuses on the opposing views on how these tools are being utilized and adapted to help these small businesses. Scicom Education Group's head of Creative Services Vernon Adrian Emuang is confident that Malaysia is ahead of the games in terms of social media and "widespread public engagement". This may sound like a far cry considering that 64 percent of the SMEs in Mayalsia were not engaging in social media in 2012. Emuang emphasizes the impact that social media can have, considering that SMEs account for 99 percent of the 5 million registered Malaysian businesses. Zeno Group Malaysia's CEO told The Establishment Post that "lack of knowledge is holding back many of the SMEs. They feel they need not use social media for marketing purposes." Emuang also says that many of these companies are not implementing the proper technological infrastructure to support their ecommerce, should they receive an influx of traffic on their servers, etc. He even shamed the customer service that lacks the manpower to follow-up with the volume of customers. Many hotel and lodging businesses are adapting global initiatives, such as registering with Booking.com or Tripadvisor.com. These outlets allow ecommerce to flow to a much wider, international audience, boosting bookings and revenues at venues that wouldn't have otherwise. Julian Matthews, a famous Digital Media Trainer and Consultant, says companies are operating social media on a tactical rather than strategic level. The Trinetizen Media Sdn Bdn tells The Establishment Post that many companies aren't utilizing Social Media for crisis communication-something many companies we are familiar with fully rely on. In conclusion, social media adds accountability and reliability for the companies and their stakeholders.
abroo041

Must-Know Event Technology Trends for 2020 | Social Tables - 3 views

www.socialtables.com/...event-technology-trends

shared by abroo041 on 09 Jul 17 - No Cached
  • In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
  • Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
  • RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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  • Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
  • Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
  • 5G will also make it more feasible to incorporate the cutting-edge into event experiences.
  • Projection mapping is the act of creating an augmented reality experience with the help of projectors.
  • this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
  • event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
  • branded apps provide limitless opportunities to interact with consumers right on their own phones
  • Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
  • Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
  • Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
  • Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
  • With event diagramming software, both event planners and venues are able to map everything out visually
  • provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
  • Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
  • Projection mapping5GBranded multi-use appsEvent diagramming
  • It also opens up new possibilities for app developers to push the boundaries of current event tech trends
    • abroo041
      abroo041 on 23 Jun 20
       
      The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
  • Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
  • Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 
  • Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
  • The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
  • can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
  • The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 
  • Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
  • Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 
  • This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
  • With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  
  • Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
  • Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
  • Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
  • Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
  • Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 
  • Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
  • Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 
  • This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
  • Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
  • Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
  • Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
  • Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
  • Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
  • Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
  • On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 
  • Indoor wayfinding helps attendees navigate exhibit halls with ease,
  • gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
  • You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
  • Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
  • Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
  • store attendee admission information on their person, helping to detect fraud and streamline access
  • Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
  • Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
  • validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  
  • RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
  • event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
  • discover detailed venue layouts, capacity ranges, and on-site services
  • Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
  • Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
  • artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 
  • Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 
  • it requires transparency and advance notice about how you may use data submitted by attendees. 
  • Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 
  • Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
  • provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance. 
  • Hotels can serve ads promoting their brand, facility, and services to attendees at events
  • once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps. 
  • Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
  • venues can use it to generate return visits from event planners
  • retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
  • Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
  • Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
  • Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
  • Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
  • kdibe001 on 09 Jul 17
     
    RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.
  • ...2 more comments...
  • nicolettevelez on 25 Jun 18
     
    This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media.
  • linanzhang on 29 Oct 18
     
    Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event.
  • samanthapoorman on 28 Feb 19
     
    This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.
  • zxu009 on 23 Apr 19
     
    This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.
djohn304

Social Media Marketing in the Hospitality Industry Following COVID-19 | SevenRooms - 0 views

sevenrooms.com/...ty-industry-following-covid-19

shared by djohn304 on 02 Oct 22 - No Cached
  • As of January 2020, there are over 3 billion people around the globe actively using social media,
  • It’s projected that by 2023, the number of users will rise to about 3.43 billion.
  • The most popular social media platform is Facebook, with over 2 billion active users. Other popular social media outlets include Twitter, WhatsApp, Instagram, TikTok and Snapchat.
  • ...12 more annotations...
  • Simply put, social media is here to stay and it appeals to a wide variety of audiences. In the hospitality industry, where it’s so important to connect with people and to help them feel comfortable,
  • If your restaurant has incredible-looking dishes, one quick search on Instagram, and you might find that hundreds of people have posted photos of your food
  • Social media is affordable, connects you to a large audience, can be done instantly, and allows for interaction with customers and potential customers in a way that traditional advertising and marketing doesn’t.
  • 63% of customers note discounts and promotions factor highly in how they choose which restaurants to patronize.
  • Once you have your goals in mind, do your research to determine your target audience. Who are you marketing to?
  • Better lead generation Increased efficiency More organized data Content tailored to your target audience
  • People in the U.S. are inundated with anywhere from 4,000-10,000 advertisements each day,
  • Take followers on a virtual tour of your restaurant Showcase your cleaning and health & safety procedures via video to put customers at ease Create a “behind-the-scenes” video of the kitchen staff preparing meals Interview employees and share their experiences Hold a live stream Q&A session with followers
  • Additionally, answer people’s questions on social media platforms and respond to reviews — especially the negative ones!
  • By taking the time to put a positive spin on negative attention, you’re showing others that you care about their input and want the customer experience to be flawless every time.
  • there has been a significant amount of fearmongering in relation to COVID-19.
  • No matter which area of the hospitality industry you’re in, a social media strategy needs to be an integral part of your marketing plan along with things like SEO, digital ads, and traditional forms of advertising.
  • djohn304 on 02 Oct 22
     
    This article discusses how COVID-19 has highlighted the necessity of social media for hospitality industry players. As it is contactless and gets to virtually everybody's device, it is one of the best forms of advertising a business can use. There are various things a company must do in order to be successful in their social media use. This would be to figure out their target audience, their most preferred platform, and schedule specific and relatable content for your viewership. This form of advertising is extremely cost effective and is proven to work. In my opinion, social media has achieved more than its intended purpose. Platforms like Yelp, TripAdvisor, Instagram, etc have allowed for people all over the world to have access to information about restaurants, hotels, reviews, etc and it is extremely helpful.
Laura Montoya

The Future of Event Planning and Social Media - 0 views

mashable.com/...event-planning-social-media

event planning social media

shared by Laura Montoya on 01 Oct 12 - No Cached
  • event planners are finding new ways to organize, plan, and promote their events with the help of social media
  • Geolocation platforms can go hand-in-hand with event planning
  • Their network on Twitter becomes a real resource when looking to find the perfect hotel, DJ, venue, cake master, etc. You name it, and someone on Twitter can probably help you find it.
  • Irine Wallace on 01 Oct 12
     
    SUMMARY OF USING SOCIAL MEDIA FOR EVENT PLANNING Social media is a great tool in event planning. Event planners are turning to social media such as Facebook, Tweeter, LinkedIn and many others to organize and promote events. Social media gives the event organizers platform to promote the event and get ideas from others about the upcoming event. Social medias are also used to discuss about the event before it happens and after the event has taken place.
  • Laura Montoya on 15 Oct 12
     
    This article talks about how event planning is evolving. Nowadays, event planners are using social media such as facebook, twitter, foursquare, and vimeo. These social media tools allow them to reach a broader audience, keep track of how many people attended their event, and help find vendors such as DJ's, photographers etc. "What we're seeing is more integration of social media into their lives as a way to promote their services, plan and promote events, and bring the conversation full circle from the virtual world to real life."
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