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Contents contributed and discussions participated by jamigovaerts

jamigovaerts

10 Event Planning Software Options: Made Simple - 0 views

  • For event planners that are in the beginning stages of their event planning career, and who don’t have a large budget to purchase event planning software, there are (nearly) free options like Basecamp, Trello or Smartsheet (excel spreadsheets still work well, too!).
  • Paid Event Planning Software
  • Planning Pod –
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  • Etouches
  • Offering solutions for event registration, floor plans, timelines and task assignments, etouches is a great option for all cycles of your event.
  • Eventbrite
  • One of the most popular event planning software options for event organizers (professional planners and community organizers) looking to sell tickets and manage event registration is Eventbrite.
  • Evolero – With a free two week trial, Evolero was developed by an event planner and has all your event software needs in one place so you don’t have to switch between platforms – everything from managing event registration and websites, to ticketing, planning and promoting.
  • Cvent – A leader in the cloud based, event management systems, Cvent offers event planning software for mobile apps for events, email marketing and web surveys, targeted advertising, and online registration and venue selection.
  • Azavista – Planning an event of any size, Azavista may be a good option for you. Offering flexibility, their platform allows event planners to set up a new event within minutes.
  • Basecamp
  • Trello
  • Smartsheet
  • Evernote
jamigovaerts

How proximity marketing can help the high street | The Drum - 0 views

  • beacons haven’t taken over the marketing world in the way so many predicted, however, some of the world’s biggest brands are redefining the customer experience with proximity marketing - with or without beacons.
  • Amazon is trying to reshape the in-store customer experience with a fleet of Amazon Go stores where customers can simply walk in, pick the items they want and walk right out - no queues and no physical payments action whatsoever.
  • One of the most successful uses of proximity marketing also happens to be one of the oldest, though. The Starbucks mobile app allows customers to place orders, pay in-store, collect rewards and receive custom offers from the biggest name in high street coffee.
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  • shopping habits are changing and online spending continues to increase. Yet, there are parts of the consumer journey that online-only technology can’t fulfil - and this is where retailers need to innovate most.
  • The technology that powers proximity marketing is only going to improve as smart cities grow and IoT becomes a part of our everyday lives. But the technology, in its current state, is already there to redefine customer experiences and the way consumers engage with brands, based on their immediate location.
  • When Apple launched iBeacons in 2013, proximity marketing became the industry’s favourite trend. With the right technology, this hyper-localised strategy was supposed to bridge the divide between online content and offline consumer action but Apple’s iBeacon platform ultimately failed to take off.
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    Module 6: Proximity Marketing This article focuses on the use of proximity marketing in 2020, and discusses how beacons have not taken over the offline and online market like Apple and Google originally hoped they would. Discussed in the article is how Amazon is utilizing proximity marketing in their Amazon Go stores This technology in a COVID-19 world will allow shoppers the flexibility to go outside of their homes and continue to social distance as all payments occur as, " customers can simply walk in, pick the items they want and walk right out - no queues and no physical payments action whatsoever." Similar to Starbucks where guests pay directly on their phones, the proximity marketing market will continue to grow as technology continues to advance. According to the article, "The technology, in its current state, is already there to redefine customer experiences and the way consumers engage with brands, based on their immediate location."
jamigovaerts

The Importance of Accounting in the Hospitality Industry - 2 views

  • That is a huge benefit for those in the hospitality industry, especially those with multiple outlets or chain operations so all arms of the business can be seamlessly integrated.
  • MYOB has spread across the world to become one of the essential taxation and accounting tools for businesses of all sizes. It is especially helpful for venues with lean margins and a lower headcount, providing a stack of features that make it possible to manage the business efficiently by yourself.
  • Impos is an industry-leading POS system that was founded in Melbourne, Australia that has been designed specifically for the hospitality industry. It is suitable for any business in the hospitality sector, from cafes and small bars all the way up to large-scale hotels and chain franchise
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  • these systems are also able to integrate seamlessly with both Xero and MYOB, funnelling data directly into your accountancy platforms.
  • This allows you to have instant snapshots of your business health and eliminates the need for paper records (which can contain errors and take time to put together) and other manual processes.
  • Its mammoth growth means it’s vital to have the proper accountancy tools at your disposal, allowing for you to gain an edge over your competition. It also gives you the capacity to manage the growth of your hospitality enterprise and scale accordingly.
jamigovaerts

POS Systems: The Backbone of Restaurant Tech | Modern Restaurant Management | The Busin... - 0 views

  • “one-stop-shop”
  • All restaurant technology starts and ends at one central point: it’s POS system.
  • a good point of sale system can be the biggest asset a restaurant has
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  • Technology upgrades, such as those that protect against data theft or provide guest relationship management capabilities, can make a big difference in improving operational efficiency and guest satisfaction.
  • Modern-day point-of-sale software functions on its ability to integrate.
  • It may be impossible to predict the future of POS technology with certainty, but it’s quite transparent that the technology will continue to evolve to meet the changing demands of the market.
  • Improving the quality of food, service, and guest experience has always been and will always be the primary driver of restaurant success. To do that, every restaurant needs a POS system that won’t fail them and will provide assistance in all aspects of operations from now into the future.
  • POS Systems: The Backbone of Restaurant Tech
jamigovaerts

Capturing Travel Agent GDS Bookings in Challenging Times - 2 views

  • While the travel industry faces ongoing challenges from COVID-19, travel agents will play a key role in connecting hotels and travelers, especially given the flexibility and changes that may be required of travelers in the coming months.
  • To best capture the travel agent audience, use global distribution systems.
  • Even through this period of uncertainty, global distribution systems have consistently remained one of the highest ADR channels. And travel agents have some excellent reasons to keep booking hotels through these systems:
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  • They earn a commission
  • It’s more convenient.
  • It’s more efficient.
  • Optimizing your presence on the gds and boosting your visibility is essential to connecting with and winning bookings from the travel agent audience.
  • That includes rates on your website, metasearch, all gds, and online travel agencies. Rate parity is important to 89% of travel agents worldwide – if they see a better rate elsewhere, they’ll actively book away from your property.
  • Make sure your property is correctly geocoded or indexed.
  • Evaluate your photos.
  • Update any modified or additional hotel services and amenities
  • Revise cancellation, flexible rate, and rebooking policies for impacted travelers.
  • List your commission policy.
  • What is most important to travel agents booking hotels on global distribution systems?NORAMLATAMEMEAAPACProperty rating and photos59%57%53%58%Hotel Services57%54%52%51%Hotel Amenities65%45%45%46%Policy information53%36%43%30%Attractions/Points of Interest28%34%33%45%Other12%15%8%10%
  • GDS isn’t the only type of marketing that can help.
  • Ad spend via global distribution systems is only used when an impression is delivered to a travel agent actively searching for a property in your market.
  • Identify and target your top source markets
  • Select promotion dates that are 90 days in the future: 
  • Focus messaging on cleanliness and safety:
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    Module 3: This article focuses on the importance of GDS systems during the challenges of COVID-19. With an emphasis on travel agents using the GDS, hotels will be able to continue to thrive and survive. According to the article, " travel agents will play a key role in connecting hotels and travelers, especially given the flexibility and changes that may be required of travelers in the coming months." This article provides insights for hotels to best optimize using a GDS for travel agents to find them. The article states, "Rate parity is important to 89% of travel agents worldwide - if they see a better rate elsewhere, they'll actively book away from your property." I believe using a GDS will be the only way in the future to continue to travel and save money. Tripadvisor is my go to when it comes to finding out about a resort and which website has the best rate for the same room.
jamigovaerts

How Mobile Technology Elevates Hotel Communication and Operations - 1 views

  • Despite the proliferation and availability of mobile technology, many hotel operations continue to rely on outdated methods of team communication. Together, panelists shared ways to improve guest experience in hotels through enhancing operations and employee experience – and that mobile team communication is the definitive catalyst for best delivering on these goals.
  • - Immediate notifications. No more printed out, or pen and paper announcements. - Housekeeping can turn rooms over more quickly. Most guests simply leave in the morning without staff contact. There’s no way of knowing when the room is ready to be cleaned. With faster occupancy updates, the room conversion process is made more efficient. - Improved access of guest information. Real-time, mobile team communication means better personalization of guest experience and management of expectations.
  • There are many lost opportunities in the hospitality industry when it comes to the connection between hotel guests and employees, but investing in employee communication with a mobile team communication appprovides the following benefits. 1. Allows for consistent, daily information sharing across shifts and hotel team 2. Creates a highly-visible platform to illuminate best practices 3. Facilitates recognition of hotel workforce high achievers
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  • "The experience at a property makes or breaks a guest’s stay. That experience is dependent on the human interactions with your staff as soon they walk in the door of your hotel. If you set your employees up for success, so that they are happy, engaged, and loyal to your hotel, you stand a much better chance of delighting a guest."
  • Targeted emails, accessible via their mobile device, can then be sent out that offer a customized menu of activities and upgrades at your hotel according to their preferences. Mobile hotel communication systems also give your hotel a distinct brand advantage; consumers view mobile-savvy companies and technologies more favorably.
  • How Mobile Technology Elevates Hotel Communication and Operations
    • jamigovaerts
       
      Module 2 Article: With an emphasis on telecommunications, it is only fitting to focus on mobile communication as referenced in this article. As referenced, this article describes the main advantages to mobile telecommunications between guests and staff. By using immediate notifications through text or email it eliminates the carbon foot print of paper, as well as keeps guests more informed on the hotels offerings. In regards to the staff, the housekeeping team is able to turn over rooms quicker as the technology alerts the staff the guest has left. In addition, these items allow for higher guest satisfaction as the information being collected and shared is consistent among all guest and staff view platforms.
jamigovaerts

Wireless communications solutions for the hospitality industry Telecom Communications, ... - 0 views

  • Differentiating your property through exceptional service is one of the best ways to attract and retain them.
  • Keep Guest Satisfaction At The Forefront
jamigovaerts

Hotel Management Software: What Are the Benefits for Hotels? - 2 views

  • hotel management software refers to any software package that is designed to assist with the day-to-day management of a hotel, resort or similar property. Examples of this include property management systems (PMS), revenue management systems (RMS), rate shopper software, reputation management software and channel managers.
    • jamigovaerts
       
      This article focuses on a general understanding as to why Hotel Management software is beneficial. The most important item learned from this article is that these softwares are able to assist in lowering human error and costs while also increasing revenue. By cutting down on error, the customer experience is increased which will then create a competitive advantage against competitors.
    • jamigovaerts
       
      This article focuses on a general understanding as to why Hotel Management software is beneficial. The most important item learned from this article is that these softwares are able to assist in lowering human error and costs while also increasing revenue. By cutting down on error, the customer experience is increased which will then create a competitive advantage against competitors.
  • Automation allows certain hotel operations to be carried out even when staff are not available to intervene manually, while the ability to share data across the property and even across hotel chains can help to remove barriers. Moreover, software solutions also have the potential to reduce instances of human error.
  • Review management software can boost your reputation, saving on marketing costs, while channel managers can save on costs linked to distribution.
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  • Another reason why hotel management software can be beneficial is because it can significantly enhance the customer experience you offer. One of the most obvious examples of this is the use of mobile hotel check-in and check-out systems, which allow for much more seamless arrivals and departures.
  • Finally, one of the single most convincing reasons why you should utilise hotel management software solutions is the potential to gain a competitive advantage over rivals. Many software packages will provide valuable real-time industry insights, allowing you to be more competitive in terms of room rates, or package discounts.
  • Hotel management software has become widespread within the hotel industry and there are a number of different types of solutions available. Crucially, these systems and applications have the potential to streamline processes, reduce costs, increase revenue, improve the customer experience and provide you with a competitive advantage
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