Travel Agents Increase Use of GDS to Book Hotel Rooms - 3 views
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he leading global provider of revenue generating solutions for hoteliers, clearly demonstrates how crucial Global Distribution System (GDS) platforms and GDS Shopping Displays are to travel agents:
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84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more.
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TravelCLICK | Hotel & Hospitality Industry Press Releases - 0 views
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"TravelCLICK, Inc. the leading provider of emarketing solutions for the hotel industry. This results are from a three year old survey that demonstrates travel agents continue to increase their reliance on Global Distribution Systems (GDS) promotions for hotel bookings. Conducted for TravelCLICK by Phoenix Marketing International, the online, biannual survey included 500 travel agents from 30 countries, representing the four major GDS systems-Amadeus, Galileo, Sabre, and Worldspan. The study finds that 41 percent of travel agents worldwide are using their GDS platform more often than in the past, while 30 percent are using the GDS shopping displays more often. When asked about their awareness of GDS promotional messages, 55 percent of travel agents recalled seeing promotional messages in the past three months. Of this group, 52 percent made a booking at a hotel shown in the promotional message they saw, while 68 percent requested more information by looking at the click-through screen attached to the promotional message, and more than 70 percent looked inside the GDS systems for more information. "
Marketing and e-business for the tourism industry - The Globe and Mail - 0 views
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Marketing and e-business for the tourism industry
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With increasing competition in the tourism industry, successful entrepreneurs know that a good marketing plan is vital to success.
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Tourists and enthusiasts have quickly adopted the Internet as a preferred means of shopping for excursion and destination venues which allow them to quickly compare accommodations, aesthetics, services offered, and prices.
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Marketing and E-business for tourism industry A good marketing plan is important to the success of businesses. There are several guidelines and ways to use electronic medium to stay competitive. A business has to always take care of the existing customers and their needs without forgetting to attract new customers. Tourists are using internet to shop for new destinations so an online presence is very important for consumers so they will be able to find out information about the business. There are several guidelines to consider: * Promptness people expect to get a response within a reasonable time. * Quality means that your website should be able to compete with other websites on the internet and this means that it should have good quality photographs and professional tone to the websites. * Consistency means a good consumer service and a professional image. There are many ways to promote services online: email newsletters and promotion, building traffic by working with other websites, offer deals, get involved in discussion sites about the industry you are in. During an off season bookings, simplicity of booking should be a priority. Tourism operators should join travel and tourism "mall" to offer their products and host their site and use these low cost services. Companies can also promote their products online by offering auction style sales that helps consumers have some kind of control over the prices of the different services in tourism. One of the perks of online shopping for travel services is the price transparency and the fact that costumers have choices of different prices in front of them. Company should Increase a web marketing pull by offering different services and also advertising with other companies. Promote and minimize the costs of the services by adding "do-it-yourself" features. A list such as: A FAQ, maps of location of other area attractions and local guides for rental outlets. To improve the way you market your products and
Top 10 eCommerce Initiatives For Hoteliers in 2011 - 1 views
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Good website architecture and organized content improves site usability and crawlability for search engines. Conversion optimization includes eye tracking studies, analyzing SEO and SEM strategy and finding out top queries, top site pages and top sites producing traffic. All these data points help in developing a step-by-step strategy to improve conversion and usability. Developing a strong architecture helps keep your site organized.
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It is also important to optimize all aspects of your campaign to maximize conversion. Here are some tips: Ad Copy – make sure your ad has a call to action and offers value to customers Ad Groups – make sure your ad groups are made up of tightly knit keyword themes, and that those keywords are reflected in your ad copy Landing Pages – ensure your landing pages clearly reflect the offer which is promoted in the ad copy and includes clear calls to action and conversion factors
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Online Video – People are spending more time watching online videos. According to recent studies by Nielson (August 2010), approximately 70% of global online consumers watch online videos. (http://blog.nielsen.com/nielsenwire/global/report-how-we-watch-the-global-state-of-video-consumption/) In June of 2010, more than 10 billion videos were streamed in the US alone. YouTube continues to be one of the main players in the market along with Google Video and several others. Videos draw more visitors to your site and gain greater visibility as search engines move towards displaying universal search results. Video search is still less competitive in nature and can be super effective.
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Internet marketing is an essential part of the overall marketing portfolio of hotels. These top ten ecommerce promotion ideas, channels, and strategies can drive maximum Return on Investment. 1. Search friendly website design has new meaning - fast and integrated. Hoteliers should consider which channels their target customers are utilizing, and develop integrated promotion plans across all channels. 2. Hoteliers should focus on improve conversion and usability when they provide an increasing volume of information. 3. Search is becoming more local in nature. 4. Expand paid search beyond traditional channel. 5. Real time search - Natural Ranking (SEO) becomes more real, local and social. 6. Image and Video search is an effective way to capitalize on different search traffic. 7. Mobile search continues to be local in nature. 8. Embracing social media - it's here to stay! 9. Hyperlocal is really an extension of your local social search marketing. 10. Utilizing Blogs to connect and promote time sensitive information.
Conference News - Event Management Compaines - Cvent Joins DMAI to Promote DMOs to Meet... - 0 views
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Meetings technology company Cvent has joined Destination Marketing Association International (DMAI) as an "Alliance Partner," DMAI announced last week
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Cvent and Destination Marketing Association have joined as alliance partners. This was announced in January 2013. According to DMAI, Cvent will provide meeting professionals with more educational opportunities and promote the use of destination marketing organizations. The purpose of promoting DMOs is to show they can be the a point of contact. DMAI supports this because they are looking to support the meeting community and advocate why DMOs are a valuable source for meeting professionals to go to directly. With this alliance, CVENT has integrated information from the empowerMINT website by DMI into its own Destination Guide. DMAI foresees this will help meeting professionals quicken searches during the RFP process. Added to the Cvent website is a new feature to the RFP process which allows planners to add DMOs and CVBs on every RFP they send. After reading the article I found this to be an interesting alliance because I think both organizations will be able to help each other make meeting professional's lives easier. Cvent is a popular program in the events industry since it allows you to fill out one RFP and send it to multiple companies over the internet. DMOs are important part of the industry, which can help a planner plan an event in an unknown destination or provide contact information for additional venues or products. Integrating information will allow meeting professionals to save time but still be able to focus on the event. An important area I believe it promotes is the use of DMOs, which makes it more convenient for people to find DMOs in specific regions. DMOs have a great impact on the event because they know the region, especially if a meeting planner is not from the area. Ultimately this alliance will help further the important value DMOs bring to the meeting community.
6 reasons why digital marketing is essential for restaurants - Different Perspective - 0 views
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It’s time to take advantage of the immediacy, huge reach and visual appeal of digital media. Watch your audience grow, your reservation rates soar, and the positive reviews flood in when you invest in digital marketing for your restaurant.
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By claiming your business listing on Yelp and Google and establishing a Facebook Page for your restaurant, you can monitor reviews and publicly (or privately) respond to customer complaints and queries.
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Does your restaurant regularly offer promotions? Do you often have featured menu specials? Use your digital marketing to spread the word! Your website and social media are great avenues to promote them, which will help to build your audience and encourage repeat business.
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E-Marketing/ digital marketing help businesses in the hospitality and tourism industry grow and succeed. This article focuses on the importance of e-marketing/digital marketing for the restaurant industry. The article mentions that over 70% of smartphone users access restaurant information on their phone, therefore promoting the restaurant online through a website, social media or e-mail marketing can help drive business. The first way digital marketing can help restaurants would be to develop the brand's story and identity. Secondly, having the restaurant be active and engaging on social media will help build customer loyalty and interaction. Another advantage to digital marketing is sharing menu items, pictures of the restaurants and showing guests having fun online develops visual content and can entice and attract customers. Another point made in the article was to keep the restaurant information such as hours, promotions and restaurant contact info up to date. Incorrect information can lead to customer frustration and loss of business and profit. Another benefit of e-marketing is the ability to offer incentives to the customers and bring them in the door. It is especially important to reward loyal customers. Another benefit listed is to review and interact with customers on platforms such as Yelp and Facebook. All in all, digital marketing is beneficial for business growth not only restaurants, but any business in the hospitality and tourism sector.
Bed & Breakfasts | Email Marketing | StreamSend - 1 views
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Bed and breakfasts often do not get the opportunity to market their businesses the way they should
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With email marketing software, marketing has now become more affordable than ever – even for a quaint bed and breakfast.
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Flyers and television advertisements are costly marketing techniques that often do not showcase the level of quality in their accommodations
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The lodging industry is one of the most popular in the hospitality industry. Bed and Breakfasts provide an alternative to hotels and motels by providing a literal home away from home experience. Unfortunately, the advertising and marketing of a bed a breakfast, according to this article, needs to upgrade. Email marketing would be a great addition to this sector of the industry to promote deals, updated breakfast menus, and etc. Giving customers an email blast every now and then can help. This can also increase customer loyalty. According to the article, it is a great way to keep customers engaged and up to date. The article promotes StreamSend, which is an email marketing software that helps with marketing by including vibrant imagery, videos, surveys, and other interactive elements (StreamSend). This is also said to be affordable and dependable, making it ideal for any industry including a bed and breakfast. I think this is a great start, specifically for those in the bed and breakfast sector of hospitality. The bed and breakfast brings airbnb and a hotel together with different amenities and not just another place to stay for the night. So it makes sense for the innkeepers to jump into email marketing to promote their business in different ways and to have more access to guests in regards to promotions.
The Power of Proximity: Using Beacons at Your Event | Cvent Blog - 0 views
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The possibilities become endless as beacons help to bridge the gap between the mobile event app and the attendee’s physical location.
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Registration can become automated, thereby eliminating line-ups. Crowd traffic can be measured to determine the value of specific booth locations. Attendees can check in to a session simply by entering the room.
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Another exciting potential of proximity marketing for event planners resides in location based-promotions. With beacons, planners can offer promotions or information via a targeted push notification when attendees draw near to particular booths or exhibitions
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This article discusses the benefits of using location-based promotions at events. Beacons can help with registration to become automated, measure crowd traffic to determine the value of a specific booth, attendees can check in to a session just by entering the room, planners can offer promotions or information to attendees whenever they are near a specific booth. Beacons can help enhance the ability to connect an attendee with a promotion. It can also help event planners create a unique experience to their attendees.
Modern Management Technologies in the Hospitality Industry - 2 views
The article talks about how it's worth investing in proximity marketing to increase the speed of a customer's decision, increase engagement, and eloyalty. The article states that marketers who know...
The Future of Event Planning and Social Media - 0 views
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event planners are finding new ways to organize, plan, and promote their events with the help of social media
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Geolocation platforms can go hand-in-hand with event planning
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Their network on Twitter becomes a real resource when looking to find the perfect hotel, DJ, venue, cake master, etc. You name it, and someone on Twitter can probably help you find it.
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SUMMARY OF USING SOCIAL MEDIA FOR EVENT PLANNING Social media is a great tool in event planning. Event planners are turning to social media such as Facebook, Tweeter, LinkedIn and many others to organize and promote events. Social media gives the event organizers platform to promote the event and get ideas from others about the upcoming event. Social medias are also used to discuss about the event before it happens and after the event has taken place.
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This article talks about how event planning is evolving. Nowadays, event planners are using social media such as facebook, twitter, foursquare, and vimeo. These social media tools allow them to reach a broader audience, keep track of how many people attended their event, and help find vendors such as DJ's, photographers etc. "What we're seeing is more integration of social media into their lives as a way to promote their services, plan and promote events, and bring the conversation full circle from the virtual world to real life."
Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 3 views
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andexclusivity.
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Today, hotels and advertisers have a new tool to reach their guests after they check in: interaction via the guests’ mobile devices—only now, it won’t be by dialing a number or sending a text message.
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Proximity marketing is one of the most effective advertising tools to become available for hoteliers.
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Proximity Marketing is the trend of the marketing sector of the hospitality industry. Based on the statistics, there is a great increase in using proximity marketing recent years. And there are some reasons why hotels choose to use this technology. First, it enables the hotel to reach potential customers and providing electronic forms of advertising. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. Second, from the perspective of the hotel, it decrease the advertising cost in terms of decreasing labor cost. It is said that proximity marketing has a tremendous revenue-production potential, and more hotels are engaging in using proximity marketing.
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Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. It is now becoming one of the most popular marketing tools in any industry especially in hospitality. Marketing people from hotel industry were looking for new marketing tools past few years. Instead of sending out promotion mails or emails, they need to have better ideas. What they realized is that wish an increase in the use of mobile devices, hotels can communicate and provide better service with guest cell phone. They also realized guests usually watch TV, while they are waiting to be C/I. So hotel is now providing offers while guests are in line. It is a Win-Win situation. The way to find communication is now the key of marketing. Proximity Marketing is a type of eMarketing that will help to communicate with guests with low cost.
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According to this article, it said that by the end of 2011, 91% of Americans owned mobile phones, and Smartphone penetration have been doubled. Obviously, it becomes a trend in hospitality industry nowadays that more and more people use smart phones and tablets. Based on wireless such as bluetooth, it allows hoteliers to interact with customers much easier and more convenient. Proximity marketing is one kind of eMarketing which is very popular in daily life. It is well known that better marketing brings better sales which of course increases revenues of companies. By sending guests nearby informations about promotions and discounts, hotels attract more guests than before. However, too much informations sent to guests will make them sucks and they have no choice to select what they really want. So in my opinion, I think it should be improved.
15 Benefits of Having Digital Menu Boards in Your Restaurant - 0 views
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While the core focus of a restaurant might be to serve delicious food, what missed out is the paper menus and restaurant chalkboard on which restaurant invest lot of time and mon.
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1. Digital Menu Display Makes Communication Easier
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It gives you better control over what you want to highlight on your menu which indirectly influences the choices of order of a customer.
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Week 4 Article Summary 15 Benefits of Having Digital Menu Boards in Your Restaurant. This article discusses the positive ways in having a digital menus and explains the benefit it has on the restaurant. The focus of the restaurant should be more on the quality of food being served. Even though there are a lot of restaurant that give you an experience like no other but if the food is not top quality it will be hard to bring customers back. Having this type of digital menus could enhance the guest experience while helping the restaurant increase revenues. Here are ten of the top fifteen positives reasons of having a digital menu boards. 1) Digital menu displays will make communication easier. This starts form the customer directly to the kitchen. It will also allow the establishment to display videos and animations that will catch the eyes of the customers and could highlight specific menu items. 2) Saves time by easy updates on display. The software will allow the restaurant to update the menu very easy. You could add and take away dishes without having to print all new menus. It will also allow you 86 items that are sold out at any time during the shift. 3) Sound Investment of saving money. With the system allowing you to change menus, it will save money because you won't have to pay to print new menus every time you want revise it. 4) Digital displays create a more memorable experience. With having a digital screen, it will allow the customer to stay entertained by having a right mix of graphic videos and allowing them to keep them occupied during down times. 5) Better Visibility of menu. The display on the tablet will allow the guest to see a nice HD screen with colors that will make it easy to see and read. 6) 24/7 support. No matter what time of day, there will be support for mangers to trouble shoot any issues that might be happing at time. 7) Boost sales up to 21-23%. It has been said that having an emenu will increase revenues by allowing the establ
Social Media Marketing to Have Strong Impact on Event Promoter Businesses | Discover Co... - 0 views
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Facebook events, Twitter, hashtags, email, and other digital tools are being used to popularize events and generate ticket sales. This trend is expected to have a strong influence on event promoters, especially in North America, Europe, and Asia-Pacific.
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In addition to the impact of emerging trends on businesses, BizVibe company profiles contain numerous high-quality insights to help users discover, track, compare, and evaluate suppliers or sales prospects:
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Industry challenges with their relevance and influence segmented by geographyRisk of doing business score segmented by operational, financial, compliance, and country riskTop company competitors at the global, regional, and national levels
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Proximity Marketing Examples: 28 Retail Companies Nailing it with their Campaigns | Bea... - 0 views
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Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 2020
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we bring you a comprehensive list of 28 retail companies that are making a mark with their proximity marketing campaigns via beacons.
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Eat touted this move as a “strategic pillar” in its communications because it allowed the company to access more information about customer behaviour and drive business intelligence to make precise decisions about how consumer behaviour can be influenced.
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Travel Agent Increase Use of GDS to Book Hotel Room - 0 views
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travel
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travel
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Travel Agents Increase Use of GDS to Book Hotel Rooms
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This article is a good one that demonstrates how GDS are now more often used than times before. The article states that the 2011 Global Travel Agent GDS study demonstrates how important GDS platform and shopping Displays are to the travel agents. They stated the 84 percent of those who took the survey stated that they are using the GDS just as much or even more than they did in the pass and 35 % of these stated that they were using it more than they did in the pass. The article explained how these numbers have greatly increased since 2009 where only 26% agents admitted that they used the GDS systems more than before. This study is 2011 reaffirmed Travel Click's projection, which was that GDS hotel bookings would surpass %50 million in the year 2011. This was far more than that of 2010. The article goes on to explain how the GDS will improve the booking and services of the industry all around. Furthermore, the article went on to explain a worldwide survey conducted for agents who were among the largest GDS in the world and some 495 responses were collected. The survey was conducted by Phoenix Marketing International, which is and independent marketing research firm Travel agents were indicated that promotional messages were effective and prompt during bookings and 66% of these agents request additional information about it. While, 68% of these agents looked into the GDS for more information. After this survey was complete the agents who were aware of promotional messages, 46% of them made North American bookings within 3 months as a result of the promotional messaging and 44% made non- North American bookings. The survey itself shows that promotional messages were and excellent way to get the agents interested. In the article it is quoted how the promotional messages acts in a chain reaction to reach the agent and then the customer, which allows sales all over the world.
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GDS provides a perfect virtual marketplace for travel inventory sellers such as hotels, airlines, and car rental systems to showcase their wares to a global Internet travel audience. The GDS is a natural outlet for hotels, resorts, and even smaller inns that want to increase revenue and online marketing exposure. As the GDS channel produces one of the highest average daily rates of any booking channel, there is a huge opportunity for hoteliers to influence travel agents through the GDS at the point-of-sale.
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Yes, GDS is of great importance for tourism development. It provides such a huge market of tourism information for customers, airlines, hotels, travel agents and any parts included in the tourism. Someone said that GDS will end travel agent, however, in my opinion; they have their own advantages and will supplement each other in the future.
How IT Can Go Green | Top Stories | | Hospitality Magazine (HT) - 1 views
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In the world of information technology (IT), the green movement is taking shape.
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Technology is a tool to provide solutions, but regrettably, technology can also be a source of the problem due to factors like energy consumption and the environmental impacts when disposing of obsolete or broken technology (i.e., e-waste).
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Like any business initiative, green IT projects will require strong commitment from an organization’s top management and investment in time and resources at all levels.
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This article emphasizes the positive and negative aspects of the hospitality industry adopting to sustainable practices. It recognizes that this industry is in the business of making money, while appoints the importance of doing so conscientiously, respecting the environment. It shows the steps that the organizations should take on its journey to action. I believe that sustainability should be a business imperative and not a lifestyle choice, as the sustained interest among consumers in tourism products and services are continuously increasing. That should be beneficial for the organization, positively affecting the operating revenue.
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The article discusses the many ways the IT world is finding new ways to be sustainable in the hospitality industry. Changing the way a hotel runs by introducing e-mails to guest and other companies to reduce the paper flow or allowing guest to do mobile check-ins can reduce a lot of paper waste. Also, having guest use their phones as key cards for their rooms can aid in avoiding wasting and needing to create key cards. By hotels having an energy saving system, they reduce electrical waste by having computers on low power consumption mode. One main thing the article mentioned that I personally see a lot of hotels doing is digital advertising. Instead of relying on paper advertisement, hotels rely heavily on ads on social medias, facebook, google, and third party vendors.
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This article discusses the IT green movement that has been in action since the rise of technology and ways on how IT can go green. Some opportunities in the green IT movement include the following: - Using IT responsibly and effectively to reduce water, energy, and paper consumption. This gives IT teams to take advantage of a few technical enhancements within their hotels to provide key cards available on smart phones, email to reduce paper, and digital signage. - Deploying effective technology practices such as Energy Star compliance to shut down computers automatically after periods of inactivity and server virtualization. This would mean for everything to be on one common server, and companies can save money on computer hardware and power consumption. - Tackling e-waste and deploying recycling technologies to reduce environmental waste and impacts. This could be implementing by introducing a safe recycling system for used hardware. - Digital marketing practices. This could be like using digital media to save money or using social media to encourage guests about the green practices that the hotel is implementing. - Marketing strategies to report and promote green practices. This could be having the business properly use marketing strategies to target these environmentally conscious market and find ways to promote green practices to this market segment. These are all very effective ways for IT teams to go green within their hospitality businesses. These green IT projects will need approval from top management and investment in time and resources.
Coronavirus Pours Gas on the Tech Revolution - 0 views
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Society is seemingly trapped in amber—frozen in place by the coronavirus. But really we’re speeding ever faster toward a technological future. Changes that would have occurred over the course of years are happening in weeks.
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This article introduces the impact of the new coronavirus on the technological revolution. It is mentioned in the article that coronavirus has promoted the development of contactless payment in the United States; promoted patients to accept online consultation services of virtual doctors; promoted the popularity of video chat programs such as ZOOM, etc.
3 Best Free and Open Source Event Management Software - 1 views
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3 Best Free and Open Source Event Management Software
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the software had to offer at least the following functionalities: Enable organizers to create an event page or website with details such as location and times. Allow attendees to register for events and/or buy tickets/passes.
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Other important event management features include attendee management, barcode/QR scanning, email marketing, and mobile apps. However, these features were not requirements for inclusion in this list.
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Digitizing The Menu: 8 North Broadway Takes The First Step | Rockland County Business J... - 0 views
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“We see more people ordering a second, and a third glass of wine,”
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“We’re also seeing a 10% uptick in dessert orders.” Which makes sense – it’s hard to resist a dessert that’s staring back at you from a digital tablet.
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eMenu International, which manages menus and wine lists in restaurants in 15 countries worldwide, says customers have seen increase in their average check from approximately 3% to 9% since implementing the digital menu to their operations.
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eMenu systems can cause customers to order more when they see images and descriptions on a tablet. There has been an average of a 6% increase in checks in restaurants that utilize digital menus. It can also save the restaurant money to use this system instead of printing new menus. eMenu systems can be customized to promote whatever the restaurant wants to promote. These menus can also be translated so guests can read the menu in their native language, a feature which would be useful in a city such as Miami.
The Importance of Social Media in the Hospitality Industry in 2022 - Fresh Mind Ideas |... - 1 views
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Increase visibility, boost direct bookings, and increase brand awareness through social media marketing for hotels
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Updating your channels allows prospective and regular clients to interact with your brand and keep them reminded that you value your brand
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. And create a connection with your guests so that they can become familiar with the team.
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This article discusses the importance of using social media in the hospitality industry. According to the article, social media increases visibility, increases direct bookings, and increases brand awareness. When done correctly with the right team and right platforms, social media can result in tremendous benefits for hospitality companies. Some of the platforms mentioned were LinkedIn, Facebook, Instagram, and YouTube. These platforms help companies to communicate with potential and existing customers through ads, stories, reels, videos, as well as customer testimonials. Influencers were also mentioned as these social media stars have a large and/or specific following that can help promote hospitality brands. Overall in this day and age, if you would like your company to succeed, you need to be on social media because it is the best form of marketing and promotion.