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This article talks about effective techniques that hoteliers can use the get positive feedback from their customers. It also coaches on how to use and write effective emails that can aid a business to be more successful.

McDonald's has consistently been "beaten to the punch" by its competitors regarding the use of technology in its restaurants, and it has shown in an overall 10.4 decrease in foot traffic from its peak. In a cross-promotional attempt to advertise its new menu offerings while connecting with a younger (i.e. Millenial) market to show off their increased technological offerings (e.g. mobile ordering, digital smart menu boards, self-service ordering kiosks, and even delivery), McDonald's set up a Big Mac vending machine in Boston's Kenmore Square that dispensed burgers in exchange for a video posted to the consumer's twitter account. This multi-facted marketing technique allowed them to deliver their tech-driven message to potentially several hundred new consumers for every burger that was dispensed. This is a highly cost-effective marketing strategy that will allow McDonald's to focus its resources on continued development of the tech solutions that the event is aimed at promoting.

I found this article extremely interesting! Just last weekend I was in Key West at the Hilton Doubletree and I had my first experience of using the keyless entry, which was by using my cell phone as a key instead. My bluetooth was turned off so the staff informed me to turn it on and that was how the phone communicated with turning the door unlocked. This article discusses about how bluetooth technology now enables guests to do more than just unlock their hotel door. Checking in, setting the room temperature, ordering food, and managing the television can all be done. When a guest is walking near a restaurant in the hotel, bluetooth marketing technology can send a notification to the guest offering them something, which can lead to an increase in sales. The future of hotels is ever-changing with technology. Great article to read!

Beaconstac is bringing beacon technology to the hotel industry to help create new guest experiences for traveling consumers. The technology will help by providing more convenience to the hotel experience and has far more potential than simply promoting revenue opportunities.

This press release article talks about how the Global Electronic Recycling Market is segmented on the lines of its type of processed material, type of equipment, source of equipment and regional. I find this interested because after watching the videos from this weeks module, my eyes have been opened to a world I once didn't know about. Computer recycling, electronic recycling or e-waste recycling aren't really recycling. This article is interesting to me because now I have knowledge of what really goes on behind the scenes.

Marketing in the hospitality industry comes with certain strategies for success. To market a consistent brand is important when it comes to marketing, and splitting your marketing between past customers and new customers is essential to business. Some of the strategies for marketing include research, awareness, promotions, relationships, and resources. Research is needed to recognize attractive factors that make customers choose certain service. Awareness is necessary because if people don't know about your service, they won't buy it. Promotions are helpful when it comes to slower seasons, certain incentives will attract new or loyal guests. Relationships with these loyal guests also play a big factor, since repeat business is vital. Your resources are also a big role, with the right people with the right background, your marketing can be successful.

How Social Media is affecting E commerce. E Commerce is a growing business anyway we look at it. But like any business, how do you continue to grow it as times change. How do you market the business in a new way based on trends? This quick read article points out 5 great ways that social media is marketing e commerce and outlets on social media that are driving it.

Marketing and advertising trends are constantly changing due to evolving consumer expectations. These changing expectations are essential for business owners to notice and address in order to stay relevant in the market and industry. Businesses must understand their vision for the future in order to address those expectations. This is the foundation that business will be able to build off of as consumers value truth and consistency. Companies must also stray away from the safe and obvious choices by pushing the boundaries. It is important that business owners are always looking ahead to the future in order to stay ahead of the curve.

This is an awesome article describing the growth of technology in marketing strategies. It lists some of the many ways that eMarketing is evolving, and how these changes are affecting the hospitality industry.

Wow that was a good article! Thank you for sharing!

Since the invention of the internet, companies are moving towards the trending online sales of their products and hospitality businesses are not the exception. While some companies migrated to the online method of business, other companies were born in this new world and they have a lot to teach us. Both of these companies are adapting to the new game changers that the industry is experiencing. From virtual reality, to give the guests a taste of what their vacation will be, to contracting new "gamers or influencers" to be able to have more relevance on a certain business niche.

This article discusses the most effective ways for hotels, both small and large, look to email their prospective clients. The ages of emails spam from companies in order to engrave their name onto their client's eyeballs are over. Personalized emails with relevant information, discounts, and rewards are much more effective and are increasing revenues for hotels everywhere. The article goes into all of these aspects with great detail and allows hoteliers to improve on their own methodology with these tried-and-true techniques.

The hotel industry is highly competitive and it is important to maintain an appeal to your customers and gain a competitive edge. Smart technology strategies is a way for a hotel to be able to ensure business and remain relevant to the target audience.

Are POS systems truly helpful in our industry? As we can see, they clearly add massive value to our industries. There is an investment in them, but as we spoke about in our last class, trying to see trends and never going "all in" on the newest systems is key. This article studies where the trend may go from 2018-2028. It is using massive data from all over globally to investigate trends to assist in businesses being profitable.

A perfect example of how proximity marketing can successfully build and maintain a loyal customer base and increase their foot traffic.

The lodging industry is one of the most popular in the hospitality industry. Bed and Breakfasts provide an alternative to hotels and motels by providing a literal home away from home experience. Unfortunately, the advertising and marketing of a bed a breakfast, according to this article, needs to upgrade. Email marketing would be a great addition to this sector of the industry to promote deals, updated breakfast menus, and etc. Giving customers an email blast every now and then can help. This can also increase customer loyalty. According to the article, it is a great way to keep customers engaged and up to date. The article promotes StreamSend, which is an email marketing software that helps with marketing by including vibrant imagery, videos, surveys, and other interactive elements (StreamSend). This is also said to be affordable and dependable, making it ideal for any industry including a bed and breakfast. I think this is a great start, specifically for those in the bed and breakfast sector of hospitality. The bed and breakfast brings airbnb and a hotel together with different amenities and not just another place to stay for the night. So it makes sense for the innkeepers to jump into email marketing to promote their business in different ways and to have more access to guests in regards to promotions.

This article talks about how hotels can use mobile event apps to attract event planners. Hotels can use these apps to not only add value to their offerings, but also set themselves apart from the competition. These mobile apps provide information on the meeting agenda, speakers, and hotel details to all attendees. Mobile event apps are beneficial to the event planners because the apps help facilitate communication, offer networking opportunities, and improve the overall digital experience. Hotels are able to move away from traditional meetings and offer planners something more, something intangible that will contribute to the event's overall success.

The article introduces the benefit of using mobile event apps as a marketing tool. It is not a usual practice to mix technology promotion by hotels yet but it is becoming more mainstream. Destinations and properties can use mobile offerings as a marketing and sales tools to attract more event planner. It makes easier to organize the event more effectively and enhance the networking opportunities for attendees. Thus, properties will gain benefits greatly in terms of positioning and promotion of the services or facilities inside the business as a marketing tool. For example, mobile app can include the information about event and property service details, which will facilitate on-site communication and advertise hotel services via the app. It will, in turn, make the overall digital experience for attendees outstanding. As a measurement of success, properties can monitor ROI for new technology through feedback from attendees and event planners, and the number of events adapting mobile app.

Technology is in the hands of nearly every person this day and age, so why not take advantage of it? When it comes to hospitality people love to see pictures to see both the venue and the experiences people are having. it lets them imagine their own personal experience and creates a ideas to set up their own personal experience. Digital Marketing also allows to build relationships with clients an is a great place to advocate. It also allows for influences. On top of that, it will allow for people to see exactly what functions, features, attributes, etc. is going on without the hassle of having to call and find out. Technology also allows for easy work for the employees. They are able to use smart watched or portable tablets so they can be mobile with assisting clients and guests with their needs and questions. Digital marketing allows for testimonials of the great place it is.

This article introduces 2017 digital marketing trends for the hospitality industry. The first trend is visual content. Instead of the explanation contents, pictures will influence more to catch customers' attention considering the characteristics of the hospitality industry. Second, social media becomes a great intermediate between potential customers and the business. The business in the hospitality industry should be involved in social media to expose their brand and build client relationship. Third, virtual reality becomes popular to demonstrate the various functions and features lively. Also, adopting wearables or using storytelling production can be a new trend as a marketing tool. It can produce ancillary revenue and get customers more engaged in brand concept. Lastly, digital marketing should be monitored and evaluated for sales trends, supplier orders and employee overtime in a real time to improve more marketing strategy.