Group items tagged

The opportunity to improve utilization of predictive personalization in hospitality marketing is vast. A role that was previously fulfilled entirely by a human is now able to be translated into the digital world. There are a number of reasons that marketers are not yet excelling at the use of this data to provide results, the greatest of which is that clearly defined goals are necessary to narrow down the specific data that is needed in order to create a program that produces the desired result. We still have a long way to go before we know how to fine tune marketing according to digital activity but a starting off point is to use location markers to customize email and website marketing to the area in which the user is interested.

This article introduced the importance of e-marketing in today's internet time and in the future. This kind of marketing is growing rapidly. Including the use of portal marketing, mobile app, mobile websites, and so on. The author was from India. He said online marketing will grow dynamically in India, especially in hospitality industry. I think it's not only for India, for the developed countries, a media plan for any service industry product has online e-marketing as the first channel to reach the target audience.

The article give a specific description of the importance of marketing analytics in hospitality industry. It can provide a ways to better understand guests' purchasing and staying behavior, as well as audience engagement across a variety of marketing channels.

Restaurants use e marketing for a better market mix for their establishment. Today, it is very difficult to have a restaurant and not have a Facebook, twitter account, or even instagram. There are other e-marketing tools that have proven to be useful and boost business. One example this article focuses on is the use of websites more specifically, LivingSocial. They took research gathered from LivingSocial and analyzed the marketing practice. It shows how people respond to online and offline marketing tools/concepts. This allows for restaurant establishments to utilize this information. Enables focus to be on the best marketing tool for their business, rather than try to operate every outlet of e marketing.

This article was about online marketing trends that will prevail in 2014. More and more companies are resorting to using online marketing finding success in its branding and audience growth. The trends that I think will make the biggest impact are that of content marketing being bigger than ever, image-centric content ruling, and mobile-friendly content being necessary. Out of the 7 mentioned trends I believe that these three will have the biggest impact because they are the most necessary. With content marketing, companies should focus more on inbound marketing that is tailored to a specific audience. Image-centric content should be a big hit because its basically that an ad should be simple to understand in order to convey a message. Like the saying says, "A picture is worth a thousand words." Finally, mobile-friendly content is becoming more popular and with the widespread use of mobile devices and tablets, companies are looking for ways to make their content more accessible to users. 

This article, though dated back a couple years ago, I found really interesting because the author made certain predictions about what he believed would happen in the future with travelers and what channels they use to search for/book their room nights at hotels. The article touched on how important social media marketing "will be" (in real time, it is!). He also pointed out how "travelers visit 38 websites on average before purchasing their online travel package" and how the real challenge here is to get customers to use direct bookings to cut out or lower some of those expensive channel costs. Lastly, he also included mobile marketing, meta-search, and the growing importance of Google+. As I stated before, the article caught my attention because the digital marketing trends predictions made in the article have all came true!

This article discusses different marketing companies that are reaching out to hotels and casinos to offer something new to their consumers. Duetto is a software that will optimize profit for casino hotels, by tracking the individual guests on their spending. They can utilize that data collected by recommending room pricing for individual guests, allowing to maximize profit. This article also continues to talk about other technology companies such as JOINGO. JOINGO is a company that focuses on customer loyalty in the gaming and casino industry, setting up loyalty programs that are customizable to each individual guest. They will send out offers and alerts to the target market, which the consumer can use because everything is offered in real-time. It goes on to explain other technology companies that are optimizing profit for these casino's and resorts. I believe these are all great companies that are working to maximize profit, but I do believe that a company should be created that utilizes all these features offered in one. A lot of the companies are teaming up to work with the casino allowing for everything to go in too many directions, I believe it would be wise to have one company create a software that has all features.

This article focuses on steps needed for successful marketing campaigns with in the hospitality and tourism industry. The use of the internet has far reaching implications as this is the way that most communication takes place. Social media plays a huge role in giving and receiving information. Travel review websites and tourism publications can be used for advertisement purposes. Surveys offer instant feedback (positive or negative) and can determine whether or not customer referrals will be given. Forming partnerships with other companies such as restaurants, boat/bus tours, taxi cabs, etc. helps both parties.

This article goes in depth on what emarketing is and how it's used. Emarketing is used for business to market and their business online. E-commerce goes hand in hand with Emarketing as it is also an internet venue where people can process their transactions from a business. But Emarketing does go beyond just the internet.

The article is highlighting the digital marketing trends in the Hospitality Industry today. Since technology has such a strong presence, in the world we live in, e marketing such as social media, video and social marketing are becoming more important in building brand loyalty. The 6 trends mentioned in the article, are stating how these types of marketing skills have the ability to reach a broader audience and also helps to provide real-time data on how the company is performing. The use of this marketing strategy is creating higher profits and increasing the standards within the hospitality industry. Hoteliers have a bigger focus on legal issues, safety and security, diversity and demographics and the value that such technology brings or adds to the business. A great example used within the article is the use of social media, i think this is the most effective and cost effective tactic. It doesn't take much to have the marketing department create a social media platform(s) and try to advertise via e-flyer, e-menus and even videos that help to increase sales. The use of e-marketing allows a company to reach a bigger audience then just locally. There are plenty of shops that start off small but gain massive success with advertising online. Best example would be Salty Donuts, main source of advertising being social media.

Digital technology has revolutionized our way of life, our very existence. With the prevalence of smart phones, the lines between physical and virtual market places are getting blurred due to e-commerce, show-rooming and brick and click. Typically to find a local business, customers use a smart phone, social recommendations, opt-in push notifications and retargeted ads from websites previously visited. Enter Proximity Marketing: It describes location technologies for attracting customers by direct communication on their smart-phones or Bluetooth or GPS enabled devices. It provides the right promotions at the right place and time for the right price. This not only reaches customers, it converts them. Statistics show, ads served in the vicinity of the store tends to get 5X more conversions. With omnichannel browsing, personalized buying patterns of consumers are used along with techniques such as NFC, geofencing, beacons, social checking and retargeting to capture business. Using this 4R principle, Centaream, the new Proximity Marketing mobile marketing platform will start facilitating business for merchants by October 2018 in the U.S.A, Singapore and India. In my opinion, proximity marketing makes sense and should be a big success.

In this article, the author pointed out that nowadays the Internet has played a prominent role in the lives of most consumers, so hotels and restaurants must make the good use of the Internet to send their marketing messages. Through the e-marketing experiences, the article has introduced some best practices as well as tactics for hotels and restaurants, revealing a list of e-marketing Do's and Don'ts. In one word, the author believed that striking the right tone is essential in an e-marketing program. Be clear, straightforward, respectful and fun to score points with recipients, and offer things they value: exclusivity and meaningful rewards. In addition, use database analysis tools to make the most of the data collected: to cater to specific groups and even personalize messages.

In this article marketing software that hotel's can use to send pre-arrival emails to guests is discussed. This type of contact allows hotels to increase revenue by offering additional services or upgrades as well as create detailed profiles about their guests. These profiles can be used to further segment and advertise as well as just improve the guest experience. 

"In Western Europe, we see a similar trend, and social network ad spending per user will remain about half the amount spent in North America throughout our forecast. By contrast, Asia-Pacific social networkers will command only $8.04 each from advertisers trying to reach them this year, and that figure will increase to just $10.54 by 2017. In that region, user bases are still growing significantly while spending still lags. Social Network Ad Spending per Social Network User Worldwide, by Region, 2013-2017 The US and China will be the leading individual countries in social network ad spending for the foreseeable future, collectively commanding more than half the worldwide market throughout our forecast period. This year, advertisers in the US will spend $9.59 billion on social ads, up 31.0% from 2014 and more than double the amount they spent in 2013. By the end of our forecast period, social network advertising in the US will total $14.40 billion-just shy of 20% of all digital ad spending countrywide. In China, ad spending on social networks will reach $3.41 billion this year and is expected to increase to $6.11 billion in 2017, or 12.5% of all digital ad dollars in the country. At a company level, unsurprisingly, Facebook is dominating the paid social advertising landscape globally. eMarketer estimates that in 2015, the company will make $15.50 billion in ad revenues, or 65.5% of all social network ad spending worldwide. That portion is up from 2014, when Facebook owned 64.5% of the social ad market. Twitter is also gaining share, expected to take 8.8% of global social network ad spending, or $2.09 billion, up from 7.1% share in 2014. LinkedIn, the other major US-based social ad seller for which eMarketer forecasts ad revenues, will make $900 million in advertising this year, but its share of global social ad spend will dip to 3.8%, down from 4.2% last year." This article states the increase in e-marketing expenses companies are willing to pay in order for th

The article talks about the different components of the HRIS and how it can be beneficial to use in any business. This way a business can be more productive and save time and money.

This article talks about the benefits of adding technology to a preventative maintenance program, how it can save money and time for a building

The company Cyber Gear has launched a new website that contains a wide variety of hotel for visitors of Dubai. Cyber Gear also provides many services, specializing in eMarketing amongst other services such as eCommerce, eCRM, Social Media and much more.