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cvera019

E-marketing solutions firm iCubesWire floats early-stage investment fund - VCCircle - 0 views

www.vccircle.com/ts-early-stage-investment-fund

hospitality technology IT software tech e-marketing

shared by cvera019 on 19 Nov 17 - No Cached
  • E-marketing solutions firm iCubesWire floats early-stage investment fund
  • Gurgaon-based iCubesWire Technologies Pvt. Ltd, which offers digital marketing solutions to companies, has launched a $3-million (Rs 19.2 crore) fund to support early-stage tech startups.
  • iCubesWire is primarily looking to invest in artificial intelligence- and progressive automation-driven companies. It plans to deploy the fund across four to six startups by the end of 2017-18, with an average ticket size of $500,000-$700,000.
  • ...2 more annotations...
  • Earlier, Chopra had said that though digital marketing was in geometric progression, there were huge gaps that created significant opportunities.
  • Founded in 2010, iCubesWire works with over 400 brands across e-commerce, automobile, technology, financial, travel and hospitality sectors. It helps deliver tailor-made digital concepts to the brands they work with.
  • cvera019 on 19 Nov 17
     
    This new company is looking to support startups with e-marketing solutions and e-commerce. It is loves to invest primarily in artificial intelligence for companies looking to have automated driven services. Some of the hospitality companies that engage with iCubesWire are: Domino's Pizza, McDonald's, GoAir, Qatar Aiways, Etihad and AirAsia.
dulvanesei

Francis Volpe on COVID-19's impact on the digital marketing industry - 0 views

www.bangkokpost.com/...the-digital-marketing-industry

marketing industry technology hospitality Software business solution

shared by dulvanesei on 02 Apr 21 - No Cached
  • Digital marketing is an industry that exists within the prism of the digital world.
  • digital marketing became essential.
  • It exists as a lifeline between the isolated customer and the stranded retailer, connecting the supply and demand chain. 
  • ...2 more annotations...
  • The business was booming, but the reason for it was so unprecedented that most agencies were overwhelmed by the demand.
  • Our lives now exist in a very large part online, for this reason alone, the digital world is one that every business should create a space within.
  • dulvanesei on 02 Apr 21
     
    This article is about an experienced digital marketer and who's also the co-founder of the New York-based digital marketing agency, Francis Volpe, and he talks about how although so many businesses and industries especially the Hospitality Industry have been harshly impacted by Covid-19 Pandemic, there are some positives coming out of it. Since Covid-19 digital marketing has become very essential for businesses to stay open and survive for the year.
vickychapas2021

Proximity Marketing: Often Creepy, but It Doesn't Have to Be: Center for Digital Ethics... - 0 views

www.luc.edu/...oftencreepybutitdoesnthavetobe

proximity marketing policy technology hospitality business

shared by vickychapas2021 on 05 Apr 21 - No Cached
  • That night at home, you get an email from the department store. “Still thinking about those shoes?” it asks. “Buy them now!”
  • proximity marketing is delivered via beacons placed strategically throughout a store that use Bluetooth to communicate with smartphones in their range
  • stores can catch up by providing some of the perks of online shopping in person,
  • ...16 more annotations...
  • Beacons can also help shoppers navigate a big store
  • beacon communication
  • often connected to an app
  • , which may gather even richer data, such as a customer’s product preferences, demographic information and purchase history, particularly if the app is hooked up to mobile pay.
  • customers now have access to a map that shows their location within a Target store
  • the state of Illinois proposed a bill that will make it illegal for companies to “collect, use, store, or disclose geolocation information
  • from a location-based application
  • Those who do want the discounts and the conveniences that come with location-based marketing should be able to participate knowing that their data and privacy are safe and respected.
  • displaying in-store signage notifying shoppers that their location data is being collected,
  • And there will always be companies that ignore guidelines
  • , and even break laws.
  • an Uber update surreptitiously removed an option that allowed users to opt out of location tracking when they were not using the app.
  • Instead, users had to sign on for tracking “always” or “never.”
  • they were also forced to sign on to tracking for up to five minutes after they had completed their ride and left the vehicle.
  • It took nine months for Uber to listen to their users. This August, the company finally announced it would stop tracking the location of its users when they were not using the app.
  • Target’s privacy notice is currently 4,359 words and the top of the page reads, “We may change or add to this privacy policy, so we encourage you to review it periodically.”
  • vickychapas2021 on 05 Apr 21
     
    This article mentions the many benefits and consequences of proximity marketing. For instance, there are policies regarding allowing access to one's location that many users are unaware of. Uber for many months allowed the drivers to still have the user's location even after a couple of minutes of dropping them off. They changed this months later, but these kinds of things coming to light makes customers want to leave their location off. Proximity marketing is great for learning more about who shops at our businesses and even to entice the consumer to shop more frequently, but many people would prefer to avoid it.
swhit149

E-Marketing: Definition, Tips, and Best Practices | Cleverism - 0 views

www.cleverism.com/definition-tips-best-practices

e-marketing tips tricks advice hospitality tech data internet communication updates new

shared by swhit149 on 30 Mar 21 - No Cached
  • E-marketing is the mix of modern communication technology and traditional principles that marketers usually apply.
  • electronic media, more known as the internet (
  • used by your company via direct emails, blogs, SMS or text messaging, web pages, videos, banners, pictures, advertisements (like pay per click, display or social media advertising)
  • ...20 more annotations...
  • e-marketing is that its impacts are quantifiable
  • ROI or return on investment can be greater than more traditional marketing strategies.
  • according to your company’s goals, product types, business capacity, target market, and other criteria related to your decision making processes.
  • Complete Accountability.
  • New Marketing Routes
  • Cost Effective Marketing.
  • ew site visitors are search engines.
  • incorporate all key phrases into the text in a natural manner, for at least 3 to 4 times.
  • three main steps
  • Appear on top in Google search results.
  • title of your web page
  • short but descriptive file names for your pictures.
  • Make Google understand your pictures.
  • Update your website and continuously offer useful and updated content
  • Always update your website and keep it fresh by having a blog, announcing sales, special offers, and new products.
  • avoid meta keywords.
  • Increased Reach and Audience.
  • contribute to discussion groups and forums
  • Keep track of your competitors
  • Although Amazon and eBay are popular, the margins they offer you are low
  • swhit149 on 30 Mar 21
     
    This article really goes in depth about e-marketing and smart ways to go about when it comes to your business. It highlights the do's and don't in majority of each situation you may be faced and how to always manage your company on a daily. E-marketing is something that needs to be managed, looked through and updated on the daily to attract new and occurring customers.
lianettfernandez

What is Location Based Marketing & Its Advantages - 0 views

www.techfunnel.com/...location-based-marketing

smartphones location-based marketing

shared by lianettfernandez on 06 Jun 21 - No Cached
  • lianettfernandez on 06 Jun 21
     
    But, the main reason why it's so important is that it brings your business one step closer to attracting more revenue and brand awareness at a low cost.
dbake008

iBeacon Technology for Hotels: Transform the Guest Experience | Cvent Blog - 0 views

www.cvent.com/...ming-guest-experience-ibeacons

technology hotels guest beacon marketing

shared by dbake008 on 10 Jun 21 - No Cached
  • One of the latest trends to impact hotel marketing and the guest experience is the iBeacon, which sends a Bluetooth push notification to guests' mobile devices when they come within close proximity of the iBeacon.
  •  key to improving guests' experiences
  • It can help you streamline check-in and check-out, guide guests around the property, and notify them about targeted offers at your restaurant, bar, or spa.
  • ...10 more annotations...
  • iBeacons are a super effective source for gathering customer insight
  • By leveraging iBeacons, hotels can catch guests at the exact time and place where they’ll most likely pay for an upgrade.
  • Once a guest has checked-in, a digital room key can be activated on his or her smartphone via the hotel app.
  • Through a series of iBeacons around a geo-fenced property, guests can be directed to their rooms or other indoor locations in the hotel, such as restaurants, shops, meeting rooms, spas, etc
  • By sensing that a guest is in his or her room and signaling the user’s proximity to Bluetooth enabled devices that control lighting, temperature, TV, etc, the iBeacon could trigger a message to the app which lets users control these settings from their own smartphones or tablets.
  • An iBeacon hotel app can keep track of the guest’s food preferences.
  • By providing the right offer at the right place and the right time, location-based mobile marketing can yield exceptionally high conversion rates with precise ad targeting
  • To achieve this, hotels can use iBeacons to present "location-specific offers" to their guests.
  • In the case of loyalty customers, predictive analytics of data compiled from previous stays allows highly personalized marketing.
  • Hotels can send guests a push notification at the end of their stay to either check-out digitally or extend their stay
  • dbake008 on 10 Jun 21
     
    In hotels, the iBeacon can send notifications to guests' mobile devices when they are in close proximity of a beacon. Not only can this streamline the guest experience, but it also gives the company chances to increase revenue.
anonymous

Proximity Marketing: How Your Business Benefits From In-Venue Targeting - 0 views

skyfii.io/...proximity-marketing

proximity marketing benefits

shared by anonymous on 10 Jun 21 - No Cached
  • Proximity marketing allows venues to communicate with visitors at the right place and time, with highly relevant, personalized content on their mobile devices. It allows venue owners and businesses to use location as a basis for marketing activities
  • Use cases for retail, hospitality, transportation hubs, smart cities, shopping centers, restaurant
  • Proximity marketing enables marketers to capitalize on the local nature of an onsite visit, where in-the-moment timing can increase engagement with the messages delivered, and trigger impulse buying. For example, consider a buy-one-get-one-free offer on body soap while a visitor is in the personal hygiene aisle
  • ...6 more annotations...
  • th an effective data-driven marketing suite, marketers can send messages via a WiFi captive portal, SMS, mobile in-app push notifications, email, digital signage, and more.
  • Mobile Apps
  • Email
  • WiFi Captive Portal
  • First, consider connectivity. As previously mentioned, proximity marketing requires one or more technologies to trigger proximity messages (e.g., WiFi, beacons, GPS, etc
  • n conclusion, the value of timing and context in proximity marketing campaigns cannot be understated. The ability to reach your visitors with highly-relevant content, at a time when they’re most likely to act allows you to cut through the noise
  • anonymous on 10 Jun 21
     
    This site explains the benefits of using Proximity Marketing but this is the side of a company that is selling this marketing tool. It goes into detail of how it works and gives examples. I like how this site goes over the benefits and does touch base on how connectivity is important. It goes over how sms, email, mobile aps and wifi captive portals are beneficial.
sigomezsh

Creating an Irresistible Mobile Travel Experience with Proximity Marketing - 1 views

www.mocaplatform.com/...experience-proximity-marketing

Proximity Marketing Hospitality Travel

shared by sigomezsh on 08 Jun 21 - No Cached
  • Online travel agencies can harness proximity technology to enable travelers to book hotels, rental vehicles, tickets for trains, airlines, buses and theaters; and even dinner reservations.
  • In 2016, 51.8% of travelers booking trips online will do so via mobile devices
  • By 2019, mobile sales could represent 46 percent of digital travel sales
  • ...8 more annotations...
  • Upon a tourist's entry into a particular zone or establishment, such as a hotel that the tourist has already booked, the OTA is able to send announcements and offers regarding restaurants, events and other attractions in the vicinity.
  • Online travel agencies can collect information such as the traveler’s age, marital status and number of children (if any), most visited places, preferences and travel behaviors to target travel services and deals.
  • n particular zone of a city, village or other tourist destination, a geofencing can be used to drive awareness and enable visitors to book local restaurants or hotels; buy tickets for attractions, museums, concerts or other events; or shop retail malls and outlets.
  • A beacon is a Bluetooth Low Energy (BLE) device that transmit signals normally up to 50 meters.
  • An OTA might use beacons to advertise deals on tickets. Guests in a hotel or resort can receive personalized offers, such as discounts with affiliated restaurants, nightclubs, retail stores and museums, through their mobile devices.
  • Proximity marketing affords flexibility and convenience for planning vacations or trips.
  • Now, travelers can explore on the go once they arrive and choices and arrangements can be made at the destination.
  • By using online data, mobile app data and location information, OTAs can provide personalized recommendations to consumers for booking additional services, enhance customer relationships with a sustainable brand loyalty and enhanced customer lifetime value (CLV).
  • esant151 on 08 Jun 21
     
    In article it will display several examples of how the consumers are leaning towards online purchases and the popularity behind why people are catering to these functions.
brenda981005

How proximity marketing can revive local tourism in a post-COVID-19 world | Beaconstac - 1 views

blog.beaconstac.com/2020/09/local-tourism-covid-19/　

technology proximity marketing travel

shared by brenda981005 on 04 Apr 21 - No Cached
  • brenda981005 on 04 Apr 21
     
    By using proximity marketing, many companies can increase the chances of retaining existing customers and acquiring new customers who will maintain long-term growth after these restrictions are removed. Before starting proximity marketing, it is important to have a clear understanding of the demographic and psychological characteristics of customers. Closure of international travel barriers means local travel is incentivized With a focus on domestic travel, proximity marketing will help create a more sustainable type of tourism, thereby bringing high-quality local knowledge directly to wherever tourists may be.
anonymous

Travel Technology Market Estimated to Surpass $12 Billion Mark by 2026 - Digital Journal - 2 views

www.digitaljournal.com/...5061630

technology travel market

shared by anonymous on 17 May 21 - No Cached
  • The value of contactless payments and the distribution of digital services has been advanced by social distancing
  • Due to Covid-19,
  • mproving personalization is one of the largest applications of this data, with travel firms using the details they obtain to make precise changes to their products, thereby leading to business growth. Another useful application of data is the study of actual market result
  • ...5 more annotations...
  • In terms of technological developments in the travel industry, smartphones, smart speakers and AI assistants have all contributed to improve the importance of voice search
  • This market growth is attributed to factors including rapid economic growth, increasing spending of the middle-class population, increasing focus on creating new experiences, surging urban population, and others
  • It would make it much faster for travel agencies to accept transactions, even in cases where consumers do not have access to cash or a credit or debit card. Since it is a time-saver, it will also boost the client experience.
  • Phishing attacks, unauthorised access, financial fraud are some of the main challenges in this field, while modern dependence on data still puts enterprises at risk of human error caused by their own employees too.
  • Throughway of graphic overlays, personnel in the tourism industry can significantly improve consumer loyalty by supplying consumers with useful knowledge or even great entertainment.
  • anonymous on 17 May 21
     
    This article touches base on how technology changed due to covid and the travel technology market will be booming in a few years. With Covid, the use of contactless payments increased due to social distancing. Companies in the travel industry are spending money to keep up with the new demand of making things easier for their clients by providing new technologies.
  • chinojosa94 on 17 May 21
     
    This is a really interesting point of view of how covid has a affected so many businesses within the hospitality realm. its really exciting to see how the future will be with all these new technology improvements. I really like the part about the airport can help travelers contact free.
anonymous

Why Proximity Marketing Failed and How it Can Succeed in 2019 - 0 views

www.facefirst.com/...-failed-and-how-it-can-succeed

proximity marketing

shared by anonymous on 07 Oct 19 - No Cached
  • According to Boston Retail Partners, just 13% of retailers can identify customers as they enter a store, with another 10% identifying customers at checkout. In comparison, 60% of retailers identify customers during online shopping.
  • One of the biggest reasons for this is that beacon technologies have required customers to have bluetooth turned on. Beacon programs also often require customers to have download the right app and have that app turned on
  • A survey conducted by Borrell and Associates discovered that just 25% of retailers think beacons have a greater-than-50 percent chance of driving sales in stores.
  • ...7 more annotations...
  • The truth is that beacon programs routinely fail to offer customers requisite value.
  • According to research, consumers change phones often, every 2-3 years. When customers change phones they also change their MAC addresses. When this happens, retailers instantly lose insight into that individual’s historical behavior.
  • According to econsultancy, only 4 percent of consumers have ever downloaded a luxury retail shopping app. And even consumers who do download retail apps only spend 5% of their time using shopping apps. In truth, a proximity marketing strategy based heavily on an app can present some serious friction. As a result, 44% of retailers have removed their apps from the app store since 2015 and 56% fail to regularly update that app.
  • Though there have been historic limitations, proximity marketing is not going away it’s merely evolving
  • [retailers] will embrace neural networks and machine learning devices to get more connected. Analysts will use customer … traffic and behavior data to create experiential shopping destinations.”
  • Using AI-powered face recognition enables retailers to instantly recognize when individuals enter a store. While consumers change their phones regularly, they don’t change their faces
  • Facial recognition can also remove friction across the buying journey by offering the ability to seamlessly pay by face, verify age, or participate in loyalty program
  • anonymous on 07 Oct 19
     
    Consumers change phones often which in turn changes their MAC addresses. Retailers then lose all the the consumers behavior. Most consumers also rarely download retail applications.Although proximity marketing has had its limitations, it has continued to evolve which means that it will be present in the future.
smgarcia

Hospitality Social Media Marketing News - September 19, 2019 Issue - 0 views

www.hotelnewsresource.com/article107140.html

social media marketing facebook twitter tourism

shared by smgarcia on 07 Oct 19 - No Cached
  • Users will now be able to clear their off-Facebook activity from being stored in the platform’s database, which includes what Facebook’s conversion pixel is tracking on your site.
  • If users start removing their off-Facebook activity from the databases, it will impact our ability to retarget to them accurately.
  • on-platform activity will become more important, so take advantage of video retargeting, engagement retargeting, and lead form retargeting to show relevant ads to potential guests.
  • ...12 more annotations...
  • In an attempt to clarify the language they’re using to explain the privacy of groups, Facebook has changed group classifications.
  • Facebook groups centered around your hotel or resort are a great way to engage your guests.
  • it’s a good idea to double check that your privacy and visibility settings are where you want them to be.
  • Facebook Announces New Messenger Interactions for Businesses 
  • Pages can integrate Messenger with their CRM to move guests through the sales funnel, all while setting up more automated processes in the messaging platform to better engage and qualify guests.
  • Integrated appointment booking in Messenger
  • Businesses will soon need to respond to users within 24 hours with standard messaging. This puts an emphasis on the requirement for faster customer service. 
  • Both Messenger features are opening up stronger opportunities to better communicate with potential and existing guests to offer them better service faster.
  • The 24-hour requirement can feel overwhelming, but it’s a good one to follow even if Facebook didn’t set up this rule, as it will keep your guests happy and your inbox clear.
  • Twitter is working on a small test that will allow users to follow “interest topics,” the same way that they can currently follow accounts.
  • allowing users to see content they’re interested in even if it’s coming from accounts they don’t follow yet.
  • Travel is an interest many people share, and if so, this could be a valuable opportunity to connect with more guests by sharing great content even if they aren’t following you yet.
  • smgarcia on 07 Oct 19
     
    Social media is an ever-increasing platform for marketing a business. New features on Facebook and Twitter allow for easier interaction between a business and potential consumers. Marketing managers need to know how to best utilize these tools to optimize ROI for their companies by responding to messages quickly and tagging all content.
anonymous

Emarketing vs. Digital Marketing: What's the Difference? - 0 views

www.disruptiveadvertising.com/...marketing-vs-digital-marketing

technology hospitality marketing

shared by anonymous on 12 Nov 19 - No Cached
  • Online marketing and internet marketing are similar enough, but digital marketing and emarketing are two really different sectors of marketing.
  • Internet marketing is the practice of using the internet to connect with new customers.
    • anonymous
      anonymous on 12 Nov 19
       
      Internet Marketing This is anything you can search on the internet and leads you to a website promoting a product, an event, etc.
  • Internet marketing focuses almost exclusively on how to capture and direct online traffic in order to better drive sales.
  • ...7 more annotations...
  • In addition to including the internet marketing strategies of SEO and PPC, it’s also focused on more on relationship building with customers.
    • anonymous
      anonymous on 12 Nov 19
       
      E-marketing Is not only online or something you can search for, it also includes more personal contact with their customers.
  • email marketing, gaining online reviews, referral programs and social media marketing
  • Digital marketing is perhaps the most all-encompassing term of the three. It includes both internet marketing and emarketing.
    • anonymous
      anonymous on 12 Nov 19
       
      Digital Marketing Is like a mixture of both Internet Marketing and E-Marketing.
  • Some aspects of digital marketing are extremely modern and forward-thinking, like push notifications.
  • If you’re talking to a friend about how you want to run an email campaign and use the term “online marketing” instead of “emarketing,”
  • “Internet marketer” is a term that can be restrictive if you’re looking for a more all-encompassing agency.
  • Emarketing, digital marketing, and internet marketing all share some overlap, but each also use slightly different approaches. Emarketing is much more relationship-oriented than internet marketing, which focuses exclusively on directing site traffic for maximum potential profit. Meanwhile, digital marketing has the widest scope with a lot of tactics, platforms and mediums falling under its large umbrella.
    • anonymous
      anonymous on 12 Nov 19
       
      Although very similar terms, they don't exactly mean or refer to the same thing. They have slight different meanings and qualities.
  • anonymous on 12 Nov 19
     
    The articles addresses the differences between Internet Marketing, E-Marketing and Digital Marketing.
aguar024

10 Event Email Marketing Examples That Convert ASAP - 0 views

blog.eventbank.com/ent-email-marketing-strategies

E-marketing strategies for events is one of the best connections and receptions you could have with your attendees. As mentioned on article. can be more productive that social media if used correctly. impulse attendees to share information or relatives wi

shared by aguar024 on 11 Nov 19 - No Cached
  • Leverage your speakers in your email.
  • In larger events, you won’t really need to justify their presence if they’re representing reputable businesses, but for smaller headcounts, you need to really leverage your speaker’s personality and background to justify a reason for an email recipient to go to this event.
  • This is one of the best ways to not only target your networks but also networks of people in your industry.
  • ...14 more annotations...
  • Early Bird offer?Bonuses.
  • You could always give away bonuses that make sense to your audience. Promise some great freebies and swag bag offers
  • to early bird attendees and make them feel valued
  • Follow up this email with a count down to push more registrations, something like “1 week left to save!” would do just fine.
  • You just need a title of the event, a short description, date, location, a schedule that’s easily read, some images, and that’s about it.
  • The other great thing about the poster-type emails is that the image used, or a screenshot of the email’s content is social media friendly and can be easily used in social media posts.
  • Video content is one of the most engaging tools to leverage,
  • add a link for contacts to watch the video on another host
  • bolder and go for straight-up embedded video content.
  • You can generate and embed a count down timer easily if you can find some tools on Google, of course, free tools are tough to align with your branding, so if that’s important to you, you can always pay for a decent tool to generate an embeddable count down timer for you.
  • think holistically about the value of all your events combine, package it up, and push it out.
  • Consistent Color Schem
  • Geo-targeted emails get a 26% increase in open rates.
  • hank your attendees for attending, and really push the value of the post-event data to them.
leahesper

(PDF) THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: THE CASE OF ISTRIA COUNTY - 0 views

www.researchgate.net/...STRY_THE_CASE_OF_ISTRIA_COUNTY

implementation hotel industry case emarketing restaurant travel tourism hospitality marketing proximity mobile tech technology business solution

shared by leahesper on 13 Nov 19 - No Cached
  • e research was conducted using a survey method. e research results show that hotel companies in Istria County have achieved a medium or even high level of implementation of e-marketing practice. e companies with a higher level of e-marketing practice also achieve better business performance. However, the survey also revealed the constraints to the widespread application of e-marketing in the hotel industry.
  • e increasing presence of the Internet in daily lives has resulted in the Internet an essential media in marketing communication.
  • To gain competitive advantage in the demanding tourist market, it is important nowadays for a hotel company to have its own website, promote its products through social networks and mobile applications, use e-mail as a channel of communication with its business partners and customers, and apply all available information-communication technology (ICT).
  • ...5 more annotations...
  • Some authors emphasize the role of the Internet in the application of e-marketing, while others perceive that term broadly, including the application of other ICT solutions.
  • consider the concept of e-marketing as a means of moving products or services from producers to tourists, and using the Internet as a means of promotion and a sales channel.
  • the use of electronic data and applications for planning and executing the conception, distribution and pricing of ideas, goods and services to create exchanges that satisfy individual and organizational goal
  • Internet marketing, e-mail marketing, mobile marketing, intranet marketing and extranet
  • marketing, as well as dierent e-marketing forms
  • leahesper on 13 Nov 19
     
    This article is actually based on a case study on the implementation of e-marketing in the hotel industry. This article examines the level of implementation of e-marketing practice in the hotel industry. It is an empirical research article conducted in Istria County, the most developed tourist county in Croatia.
akallison93

How social media marketing is helping in hospitality recovery, Hospitality News, ET Hos... - 0 views

hospitality.economictimes.indiatimes.com/...77139859

social media marketing TECHNOLOGY hospitality hotel Software tech travel solution business

shared by akallison93 on 20 Feb 21 - No Cached
  • Instagram started as a photo posting site and would have never imagined the impact it would have on driving travel inspiration and building a relationship between the guest and hotels.
  • BCV, one of the leaders in helping hotels leverage social media, started on this journey ten years ago to help hotels realize the value of social media and the role it can play in driving engagement and, eventually, revenue.
  • Before we entered 2020, in Asia, 55% of millennials were basing their booking decisions on social media
  • ...11 more annotations...
  • In 2019, 63% of social media marketers confirmed that social listening would be crucial in 2020 to continue to engage the traveler
  • over 40% of social media users are now asking questions on Property and Destination Opening instead of asking for cancellations, showing a highly engaged potential guest.
  • organizations that respond well to a crisis and continue communications see a 20% increase in brand value as opposed to those companies that respond poorly see a 30% decrease
  • she owes the success of the campaign on turning the focus from the brand to the guest and their needs during the quarantine.
  • BCV’s RoI focussed strategy that micro-targeted source markets and personas created tailored content for Cinnamon hotels to deliver more than 200 room nights worth of revenue and an RoI that exceeded 200.
  • mitigating negative reviews is critical for driving demand in the future.
  • encouraging guests to share photos and awarding a two-week stay voucher and promoting the health standards and safety measures taken by the brand.
  • Building trust is critical for a brand, however sustained engagement to drive bookings and revenue from social media is the key success metric for most marketing leaders.
  • Brands need to understand who their target audience is, what they care about, and how they manage their time to capture their attention.
  • Instagram now has a shopping feature, which allows users to check out new products from brands in a few swipes. This shows that visual content is more crucial than ever—you can literally put a price tag on your photos on Instagram now.
  • Every Digital Platform has its own metrics and today, Digital Marketers can track close to 50 metrics to show success such as followers, traffic, share of voice and many more however as hospitality marketers emerge from this pandemic
  • akallison93 on 20 Feb 21
     
    An excellent article that discusses how companies have changed their social media approach during Covid. Instead of selling the destination or the experience itself, hotels are trying to sell the concept of safety and security. Also, the article goes into detail about flexible date plans and more, all being advertised through their social media accounts. Overall, social media is still as important as ever, but the way companies approach it has changed drastically.
tcale003

Technology Trends in the Hotel industry-Siddharth Goenka - BW Businessworld - 0 views

www.businessworld.in/...15-03-2020-186228

technology innovation hotels hospitality Sales & Marketing Guest Experience Relations

shared by tcale003 on 10 Jun 20 - No Cached
    • tcale003
      tcale003 on 10 Jun 20
       
      The growth of technology in the hospitality industry, specifically hotels has evolved so quickly that it is difficult for many hotels to keep up with current trends. Hotel technology can be broken down into three specific categories which are Sales and Marketing, Guest Experience and Guest Relationship.
  • Things are changing really drastically and with the availability of efficient, cost-effective solutions, it is not too long before the hospitality industry goes through a technology revolution and keeps up with the rest of the industry.
  • in the past few years, the growth in technology in the hospitality industry has been so rapid that most of the industry along with training institutes and learning centres have struggled to keep up with the changing trends and best practices. Hotel technology can be broadly categorized into three main categories: Sales & Marketing, Guest Experience, and Guest Relationship.
  • ...10 more annotations...
  • Most hotels are seeing a major percentage of their bookings come from smartphone and internet users, and the usage of integrated pricing and distribution systems has become even more important to maximize revenues and minimize efforts.
  • The use of AI and ML in determining optimum rates for hotel rooms that are then pushed to all marketing channels, can increase the potential to maximize revenues and ARRs (Average Room Rates)  for the hotel, and reduce operational inefficiencies and manual costs.
  • In terms of guest experience and operations, hotels have seen a fast adoption of cloud-based and integrated technology in Property Management Systems and hotel ERPs.
  • with smartphone and tablet usage in in-room guest services and basic services like checkin, checkout, and usage of hotel facilities with further enhancements like augmented reality.
  • The use of kiosk for self-service checkins using biometric authentications and facial recognition can make the entire checkin and checkout experience fast and seamless.
  • The back of the house services like housekeeping, room cleaning, and food preparation are also digitally tracked using cloud-based integrated technology which can reduce delivery time and wastages, while increasing efficiency and guest satisfaction.
  • In terms of guest relationships and CRM, hotels have started storing the digital profiles of guests which can increase the personalization of service and guest preferences.
  • Every interaction of the guest in the hotel is stored and advanced systems use AI to predict and deliver ‘wow’ experiences to the guest.
  • increasing competition makes it even more important for hotels to differentiate themselves, and technology is turning out to be a big USP for hotels. Those who are quick to embrace the modern trends of technology and automation can stay ahead of their competition in terms of both superior service and higher profitability.
  • Investment required in technology has in-fact reduced as technology has evolved.
lwu014

Proximity Marketing Soars Local Businesses: A Case Study | MarTech Cube - 0 views

www.martechcube.com/-local-businesses-a-case-study

Proximity Marketing

shared by lwu014 on 16 Nov 20 - No Cached
  • Proximity Marketing Soars Local Businesses: A Case Study
  • 邻近市场营销（也称为超本地市场营销）就是要在适当的位置和适当的时间吸引适当的受众。它包括使用基于位置的技术，通过超个性化广告或基于与零售商店或本地企业之间的亲近度和潜在客户的交流来针对潜在客户，从而使他们能够立即做出购买决定。
  • 接近营销中使用了一组技术，例如： 蓝牙低功耗（BLE）信标或信标 无线上网 地理围栏 射频识别（RFID） 近场通信（NFC） 二维码
  • ...15 more annotations...
  • A group of technologies is used in proximity marketing such as: Bluetooth Low Energy (BLE) Beacons or Beacons Wi-Fi Geo-fencing Radio-Frequency Identification (RFID) Near-Field Communication (NFC) QR Codes
  • 零售和本地企业邻近营销的优势
  •  增强客户参与度
  • Advantages of Proximity marketing for Retail and Local Businesses
  • 客户数据的超个性化
  • 先进的客户见解
  •  Enhanced Customer Engagement
  •  顺畅的客户体验带来更高的转化率
  • Hyper-personalization of Customer Datat
  • 接近营销的有效应用
  • 目标听众
  • Advanced customer insights
  • Higher conversion rates due to smoother Customer Experience
  • Effective applications of Proximity Marketing
  • Target Audience
  • lwu014 on 16 Nov 20
     
    This article talks about how Proximity Marketing Soars Local Businesses, what kind of technologies are been used in Proximity Marketing, Advantages of Proximity marketing for Retail and Local Businesses.
qyang010

What are the top 5 Proximity Marketing solutions for Retail? | by Henote Technologies |... - 0 views

medium.com/...utions-for-retail-64aae54c7efe

hospitality Proximity Marketing

shared by qyang010 on 16 Nov 20 - No Cached
  • Proximity marketing is continual marketing that refers to the study of encompassing radius surrounding a particular business establishment.
  • How does proximity marketing work?
  • The consumer must have a Bluetooth-enabled mobile device to get connected within the range where proximity marketing technique is being applied.
  • ...9 more annotations...
  • Beacons are deployed where the consumer is currently located, to send out and receive marketing information messages.
  • It’s vital for targeted consumers to download and install the relevant mobile application on smartphones to receive push notifications.
  • Proximity Marketing Solutions
  • The ultimate proximity marketing solutions that make the campaign highly effective are based on five different systems. They are:
  • 1. Bluetooth Beacons Based Solution
  • 2. NFC Based Solution
  • 3. Wi-Fi Based Solution
  • 4. RFID Based Solution
  • 5. QR Code Based Solution
mtedd003

Cyber Security Marketing Tactics That Actually Work - 0 views

www.sevenatoms.com/...ng-tactics-that-actually-works

Hospitality technology cybersecurity marketing

shared by mtedd003 on 02 Oct 20 - No Cached
  • Whether you want to attribute it to the rise of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the cyber security industry has seen immense growth in recent years and shows no signs of stopping.
  • This should come as no surprise given that the average annual cost of cyberattacks worldwide is about $9.5 million, according to Ponemon Institute.
  • clearly a need for effective cyber security products and services, there are also many solutions on the market, making it more difficult to capture the attention of your target audience.
  • ...22 more annotations...
  • New cyber security companies are popping up all the time in response to the heightened demand. This can make it hard to stand out in the crowd, and it makes it essential for you to communicate what makes your brand different.
  • you also want to be credible.
  • your potential customers need a significant amount of education to understand what threats they face and what solutions they may need.
  • This is especially true given that CEOs and other C-level executives are not as well versed in information security, which can impact a company’s decision to include cyber security as part of their overall preparedness plan.
  • Though there is plenty of evidence pointing to the necessity of cyber security in protecting valuable data, the truth is that many businesses just don’t prioritize cyber security until it is too late.
  • only one in five, or 22% of those surveyed said that they fully incorporate information security into their strategy and planning.
  • data suggests that cyber security marketers must find ways to create a sense of urgency for potential customers
  • Content marketing can help you build credibility while addressing the major challenge of educating your prospects. In order for your content to be effective,
  • ensure that it is unique.
  • Use data in your messaging. 
  • Offering downloadable content like e-books and whitepapers is also an excellent way to convert your site traffic into leads that you can later nurture.
  • Another aspect of downloadable content that you’ll need to consider is the landing page.
  • case studies are one of the most important tactics for B2B companies.
  • Email Marketing
  • Downloadable content like e-books, case studies, and reports that provide readers with a more in-depth understanding of important cyber security topics. Links to your most recent blog posts talking about recent attacks or security concerns and those that break down complex cyber security topics for a wider reading audience. Video content that emphasizes the importance of cyber security and communicates the value of your company’s offering. A digest of relevant articles from reputable industry publications that helps readers better understand hot topics in cyber security. Monthly offers and sales promotions like a free trail, which can encourage prospects to sign up.
  • Webinars are a great way for cyber security marketers to connect with bottom-of-the-funnel leads.
  • interactive element.
  • Webinars can sometimes be costly to produce. However, as with other parts of your marketing campaign, there is also an opportunity to repurpose your webinar to get more out of this content.
  • Paid campaigns are great at accomplishing two goals – amplifying your content marketing efforts and getting prospects to arrive at your demo request landing page.
  • Don’t exaggerate your solution’s results.
  • Blogs are great for attracting prospects in every stage of the buyer’s journey. Try to create some evergreen blog content that will be universally relevant
  • Create an easy-to-navigate library of premium content. 
  • mtedd003 on 02 Oct 20
     
    The Cyber-security Market report has predicted worldwide spending on cyber-security will surpass $1 trillion by 2021. This is a result of annual cyber-attacks costing $9.5 million in global damages. The many solutions on the market require cyber-security services to be innovative on how they market. Cyber security companies want to stand out to customers while still remaining credible. Many businesses are also uneducated and/or don't prioritize cyber-security. The use of blogs and downloadable e-books allow marketers to educate while promoting their product. Cyber security marketers have to make sure they have an easy user-interface, use data in messaging, and don't over exaggerate the capabilities of their products.
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