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Contents contributed and discussions participated by dlcrawford

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dlcrawford

12 Best Event Management Platforms of 2020: What's the Best Solution? - Financesonline.com - 2 views

financesonline.com/est-event-management-platforms

event management platforms solution

shared by dlcrawford on 19 Feb 20 - No Cached
    • dlcrawford
      dlcrawford on 19 Feb 20
       
      In Event Marketing & Sponsorship, we were given the opportunity to take a free certification for Cvent- I highly recommend it! It was very easy to maneuver and I think it'll be a great skill to have on my resume.
  • Before buying a new event software or upgrading to a new one, it is imperative first to take note of your business objectives, the features that you’re searching for, the trends that currently control the industry, and perusing unbiased comparisons of top events management apps.
  • , 41% of consumers consider events and experiences as an effective way for them to understand products
  • ...3 more annotations...
  •  event management software, which controls how your audience gets involved in your event throughout the entire process
  • almost every year, new trends in meetings and even in events technology arise
  • corporate events generated over $1.7 trillion in direct spending. Likewise, the same business events produced $2.5 trillion in business sales and 26 million jobs
dlcrawford

The Impact of Technology on Hotel Sales and Marketing | By Court Williams & Rachel H Le... - 0 views

www.hospitalitynet.org/...4094030.html

hotel marketing technology hospitality travel

shared by dlcrawford on 13 Feb 20 - No Cached
  • Sales and marketing is also exceptionally challenging because of the potential dilution of established brands, the complexity of building overall brand loyalty, and the risk of management forfeiting their focus on less "cool" brands in the stable in favor of the latest shiny thing.
  • In their efforts to achieve visibility, hotels compete to incorporate inviting, "Instagrammable" backdrops into their design. Research from Travolution shows 40% of millennial travelers chose a destination based on how Instagrammable it was, bypassing the cost and availability of alcohol (24%) and the opportunities to explore local cuisine (9.4%).
  • Good reviews strengthen the brand's reputation, regular postings (either by marketers or guests) generate SEO content, and instant chat mechanisms support the decision-making and booking processes.
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  • If the industry can't keep up with the opportunities presented by technology, it risks (like Survivor) being outplayed and outlasted.
  • the ability to gather first-party data from those systems, map it against second and third-party business intelligence, and generate results that can bring every property exponentially closer to fulfilling the needs of its target audience
  • Content management systems provide them with the ability to hyper-personalize their marketing communications
  • many vacancies now carry new qualification requirements for candidates to be knowledgeable in social media and content marketing.
  • Near-field communication(NFC) technology works with smart devices to provide customized, location-based suggestions for activities and excursions
  • Voice-activated assistants do more than turn on lights, TV and air-conditioning. They wear a marketing hat, too, by enabling the easy use of peripheral services such as in-room dining, restaurant reservations, and bookings for spa sessions
  • The ability to track guests and their preferences translates into predictive analytics, which make it possible to be proactive rather than reactive
  • video ads are significantly more popular than their text counterparts, with 80% of all web traffic expected to be directed to video content by the end of 2019.
  • dlcrawford on 13 Feb 20
     
    This is an awesome article describing the growth of technology in marketing strategies. It lists some of the many ways that eMarketing is evolving, and how these changes are affecting the hospitality industry.
dlcrawford

Council Post: 15 Things Every Business Should Consider Before Buying Enterprise Software - 0 views

www.forbes.com/...ore-buying-enterprise-software

business buying enterprise software hospitality tech

shared by dlcrawford on 05 Feb 20 - No Cached
  • you need to talk to people who are already using it. And the biggest question you should ask them is what happens when things go wrong.
  • Before closing a deal, use the software with the data and in the environment intended
  • Using them in context is key in determining if the software performs the desired function, handles problems correctly, and deals with the scale and scope of the data you plan to process.
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  • You are not purchasing software -- you are investing in creating more efficient and productive business habits for your employees
  • 7. Make Sure You Can Get Your Data Out
  • incorporate reputation, stability, R&D and references into the decision-making process
  • "How will this software investment enhance my services to benefit my customers’ businesses?
  • There should be a clear upgrade path that allows scaling and coverage of an expanded scope
  • dlcrawford on 05 Feb 20
     
    This article lists a few additional items to consider when making software purchasing decisions. Many of the considerations were listed in the lecture, but there is an additional perspective to why that consideration is important listed here.
dlcrawford

5 Essential Benefits of E-Menu for Restaurants | HashMicro - 1 views

www.hashmicro.com/...fits-of-e-menu-for-restaurants

Hospitality eMenu Trends Technology

shared by dlcrawford on 02 Feb 20 - No Cached
  • 4. Boost Sales with Cross-Selling
  • E-Menu helps restaurateurs provide outstanding experience to their restaurant guests through an attractive menu display and ease in adding or removing orders, addressing waiters, and finding special menu choices.
  • The E-Menu enables them to view the menu of the day, the customer’s favorite menu, or chef’s recommendations.
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  • You no longer need to replace your old menu books with the new ones whenever there are changes in your menu items or prices
  • You don’t even need to be physically at your restaurant to update the menu.
  • 4. Boost Sales with Cross-Selling
  • Boost
  • you can determine any food and beverage items you want to promote
  • If your competitors have invested in software to automate their restaurant operations, then you must too
  • dlcrawford on 02 Feb 20
     
    This article describes a few of the pros of using unattended POS systems in restaurants. While many of them are things that I mentioned in my personal discussion post, I did not mention the ease of making menu updates, and I think that's a great point to mention.
dlcrawford

Southwest Expands Booking Access for Business Travelers - Skift - 1 views

diigo.com/0gm48u

hospitality business travel GDS Southwest Airline

shared by dlcrawford on 27 Jan 20 - No Cached
  • dlcrawford on 27 Jan 20
     
    Southwest has been historically known to almost exclusively book through direct bookings, aside from limited booking availability through Sabre. By mid-2020, Southwest Business is going to offer booking to travel managers through Amadeus, in order to encourage more business class travelers.
dlcrawford

Thin vs. Thick vs. Zero Client: What's the Right Fit for Your Business? - 0 views

diigo.com/0gjksy

technology software business solution client

shared by dlcrawford on 18 Jan 20 - No Cached
  • dlcrawford on 18 Jan 20
     
    This article describes various types of clients that are currently available, and gives some pros and cons of each type compared to individual user needs.
dlcrawford

What is MIS? Introduction & Definition - 0 views

diigo.com/0ghojs

Technology software

shared by dlcrawford on 12 Jan 20 - No Cached
  • dlcrawford on 12 Jan 20
     
    This is a great article that simply defines MIS and some pros and cons of newer computerized MIS systems versus older manual MIS systems.
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