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cleon087

10 Property Management Systems To Look At In 2019 | By Matt Pliszka - Hospitality Net - 0 views

  • With more than 65% of reservations made online, so many channels available to distribute your hotel services, and online aggregators, it's especially important to monitor and manage your hotel or resort's online presence.
  • Booking calendars
  • Displaying bookings in one place can save a hotelier a lot of trouble and effort.
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  • Channel integrations.
  • oftware Integration
  • Automation and analytics
  • Hospitality management software
  • BedBooking - best for calendar & mobile app
  • Cloudbeds - best for an advanced property management system
  • LiveChat - a software to chat with customers visiting your booking page Buffer - software to manage and schedule your social media postings MailChimp - a software to automate your email marketing campaigns Pipedrive - a CRM to handle sales of your hospitality business Slack - an obvious-choice tool to help you communicate with teammates at your hotel
  • Hostaway - best for booking websites
  • yieldPlanet - best for channel manager
  • Smoobu - best for dashboard view
  • Stardekk - best for restaurant module
  • Hotelfriend - best for built-in CRM
  • Avail - best for rentals & leases
  • Guesty - best for messaging automation
  • Tenant Cloud - best for accounting
  • vast amount of problem-solving features in one place,
    • cleon087
       
      It makes it so convenient to have something all in one place. Especially with what is happening now with Covid-19, it is important for employees to be able to login from home.
  • rooms' management, channel management, booking engine, payment processing & analytics.
    • cleon087
       
      This keeps it organized because you have all your things connected. You want it all to be on the same page because you do not want a room to be double booked.
  • a simple calendar app, letting you sync your calendar reservations from Booking.com & Airbnb, solving one of the most common hotelier's organizational problems which are visualizing your property's schedule in one place. It provides an outstanding calendar app which can help you manage everything on the go.
    • cleon087
       
      This is important because your GM can access this from their own phone and be constantly updated.
  • e software integrates with many different solutions, including Zapier, letting you set up automated workflows in your business.
    • cleon087
       
      This is crucial for people that manage more than one property or have to keep up with a large hotel. It makes it easier to solve issues because you have easy access to information.
  • Guesty will let you set up automated messages, depending on the timing or other triggers such as cancellation or changes to the reservation system.
    • cleon087
       
      This adds the hospitality to things, you want your guest to know that you care. This is sometimes difficult to message all your guest when you have a large hotel.
  • c between numerous distribution channels in one place.
  • ou dive deeply into the competitiveness of your pricing of
    • cleon087
       
      This helps in setting the prices depending on the month and the day and on facts.
  • Something you should definitely be looking at if you're a smaller property management business, not able to set up a more advanced custom website
    • cleon087
       
      I like this because it is a program that makes it easy for family owned hotels or small hotels that need help.
  • oftware solutions provided by Stardekk, you will also find a restaurant module, letting you manage a restaurant within your hospitality business.
    • cleon087
       
      This is great for establishments like an hotel that also has their own restaurant inside.
  • Hotelfriend offers an all-in-one hotel management solution with the focus on letting your sales team send and manage personalized offers for your hotel services
    • cleon087
       
      This is a nice feature because you can target people like businesses and large groups that need a special deal.
  • it's free to use in its basic version.
  • l your reservations available at a glance by using a single cockpit/dashboard
  • Using the best technology out there will never mean you will suddenly turn your business into a successful one.
    • cleon087
       
      I really like the point that was made here.
  • Use the right property management system
    • cleon087
       
      I also like this point because it is important to find the fit for your business and guest.
  • LiveChat - a software to chat with customers visiting your booking page Buffer - software to manage and schedule your social media postings MailChimp - a software to automate your email marketing campaigns Pipedrive - a CRM to handle sales of your hospitality business Slack - an obvious-choice tool to help you communicate with teammates at your hotel
    • cleon087
       
      This makes it easy to reach your guest and maybe answer questions that will determine whether they stay at your hotel or not.
  •  
    A rather new article set up as a guide to help anyone in the hospitality industry regardless if they are in lodging, hotels, restaurants, etc. this article describes different property management systems that facilitate everyday service. Throughout this article the different systems express their main usage and recommendations on how to remain more organized are addressed. Mainly, this article shows how to properly " operate a variety on online tasks," while remaining organized and doing it the most convenient way possible.
  •  
    This article is about different PMS, and what they can offer for your company. It includes features that would be good for a property that is large all the way to one that is small. It mentions different PMS that can send automated but personal messages to your guest. This article highlights the importance of picking the right PMS for your company because it all depends on the culture and guest that you have.
khadija2050

50 Facilities Management Tips and Best Practices - Camcode - 0 views

  • Cut night site lighting. “Depending upon how your site lighting is operated and circuited, you can create an ‘economize mode’ for overnight when the site is at its lowest occupancy. Keep perimeter site lighting on around your property and all entrances and main drives lit.
  •  Replace older lighting with LEDs. “Memorial Sloan-Kettering Cancer Center chose LEDs to replace existing lighting in a parking garage open 24/7, halving the garage’s power consumption. Meanwhile, Mediapolis Community Schools in Mediapolis, IA, also embarked on a retrofit of LED exterior lighting.
  • Implement a sustainable facility design plan. “Sustainable design is more attainable and affordable than it’s ever been, especially when you think in terms of years instead of days and weeks. It’s also worth noting that sustainable design is very well favored among the public, which is an extra incentive for companies interested in reinforcing their reputation as socially responsible and environmentally concerned
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  • Know the total cost of all facility work done both directly and indirectly. “To the untrained eye, the facilities maintenance arm of a business appears to be a black hole of cost. The costs of these FM services add up, and unless discrepancies arise, that is where most of the business analysis ends. However, facilities maintenance managers, who are privy to all of the nuances that make up eac
  • h work order, understand the complexities and overhead involved in this sector of business.
  • Consider less obvious improvements that impact facility energy use. “Some energy-related projects will be more or less hidden from the users and primarily pursued to reduce energy demand, such as chiller and fan-unit upgrades. Such projects may end up providing the building users with better temperature control, but this is not the primary goal of the upgrade
  • Operational changes such as reducing the hours of HVAC and lighting operation, and changing setback temperatures, which require very little expenditure (if any at all) do not directly affect user experience, but can produce large reductions in electricity loads. In general, working with the building operations team to reduce energy use can produce impressive reductions in loa
  • his allows building and facility management professionals to determine whether the cost to improve a particular element of a building or a system in it against the cost savings over the same period. If the cost of an upgrade over its lifetime offers an advantage over the building operational costs it will save, then it’s generally considered a good investmen
  • “Finding the right suppliers to maintain your facilities can be difficult and time-consuming. From janitorial services, to groundskeeping and maintenance supplies, ensuring suppliers are providing apples-to-apples quotes, developing contracts with clear service levels, and validating that supplier quality
  • “Boilers today can reach efficiencies of up to 96 percent using condensing technology; however, a typical building, including new buildings, uses atmospheric type boilers which, for all intents and purposes, are only slightly more advanced than a science lab Bunsen burner. This technology is reliable and it works, but it is expensive to operate
  • An energy audit systematically identifies and develops opportunities to help reduce energy use in an institutional or commercial facility and, as a result, decrease building operating costs. Focusing the audit is imperative for maintenance and engineering managers.
  • “Commercial kitchens are high energy users, consuming roughly 2.5 times more energy per square foot than any other commercial space, according to the US Environmental Protection Agency (EPA).  Of that, as little as 40% is used in the preparation and storage of food, says the UK’s Carbon Trust; much of the wasted energy is dispersed into the kitchen.
  • All commercial buildings are insulated; building codes make it mandatory to insulate up to  a certain level. Unfortunately, because most buildings are put up under strict guidance to budgets, they are usually put up with only the minimal amount of insulation
  • Develop performance measures for your PM process with an emphasis on measuring the amount of PM that is work completed compared to all other work. Total PM hours should be the highest percentage of all the department’s maintenance work. This goal might seem impossible, but over time, it is very achievable
  • “Preventative maintenance is all about planning, plain and simple. Every piece of equipment or machinery at your disposal or under your care should have a schedule of what type of maintenance it requires and when it requires that check-up.
  • “Failure modes are defined as “how something fails.” Let’s use a flat/membrane roof to show an example of what a failure mode is. On a flat/membrane roof, one failure mode may be “penetration of roof membrane,” and the causes of this failure mode could be many. Knowing the failure mode(s) of a specific maintainable item such as a membrane roof and its causes can be key to early detection of roof failure (not meeting the intent of the end user) so the repair can be made before it affects an operatio
  • “Catch small problems now before they become big ones. Addressing small details can add up to huge improvements in appearance and functionality. Ask your facilities services provider, janitorial company
  • You may schedule preventive maintenance based on meter readings on an equipment. However, equipment meters usually do not differentiate between work time and idle time
  • Greasing the rack and pinion of a beam saw, for instance, can cause grease and saw dust to solidify inside the gears over time, eventually preventing them from moving. If you’re unsure which tasks are beneficial to each piece of equipment, ask your equipment representative.”
  • Having spare parts and supplies around the time of a major preventive maintenance schedule is absolutely critical. Asset management software allows you to check the availability of the spare parts for dates when the work orders are due. This report can help you identify parts that are insufficient for the required work orders in the future. If you know which parts you are falling short on, you can order them in advance from suppliers rather than waiting till re-order limits are reached
  • “Appropriate repetition and reinforcement are necessary. The average person is bombarded with more than 300 messages while at work, and multiples of that outside of work, Finney says. Getting a message to land with an audience might take as many as 12 repetitions, in some cases, he says
  • Let’s get together: when you’re designing your facilities, design social spaces for your employees. These might be lunch or break rooms, games rooms, gyms, or even community gardens.
  • While other managers may work to manage clients or staff, your job is to manage facilities and all that occurs in them. Your corporation’s physical assets are just as important as your human resources, and you are the expert in this field. Whether it’s collating data or contributing to the organization’s bottom line, your input is a valuable part of corporate decision-making
  •  “Workplace inclusion has to be clearly defined before any initiatives can be pushed forward. One useful definition of an inclusive office is a workplace in which all staff are treated with respect and have equal access to resources and opportunities. Facility managers should build on this high-level description to create an idea of what concepts like equal access, diversity and fairness look like in their own facilities
  • Space costs money. Knowing that we are moving towards a working environment consisting of virtual or mobile workers, investing time in developing new workplace designs that can suit these new ways of working while increasing space utilization rates can result in impressive cost savings
  • Performing facility maintenance and engineering tasks is like sailing among icebergs. What technicians can’t see will sink them — or their facilities. Thermal imaging technology gives technicians the ability to see the unseen, making it easier to spot failing motors and electrical components,
  • This concept is broadly used to describe our attempt to formally identify in-house talent in many of our labor shops. We identify talent through a competitive selection process based on potential vs. skills and promote our selected personnel to the worker and helper level while training them to achieve appropriate full mechanic level with associated certifications/licenses
  • This directly leads to the client receiving a more fit-for-purpose solution and ultimately receiving greater value which grows a greater relationship.
  • In other words, there has to be a compelling reason based on our mission for why we would submit budgets for anything.” By presenting specific information on how and why you’ve chosen your budget numbers, you can help the C-suite see that your budget is well within reason
  • When you automate the work order process, you remove human error associated with it. Essentially, you’re taking the people out of the process and ensuring nothing gets missed or overlooked
  • “There are many different software options out there than can aid FMs in organizing and streamlining their everyday tasks. This ranges from software designed to help manage all maintenance activities to logging and tracking facility visitors for security purposes. 
  • uch smart sensors, operating costs are dramatically reduced, productivity is enhanced, and occupants’ comfort is improved.
  • “One of the most exciting features of Facilities Management software is the ability to manage heating and cooling remotely, or set a programmable thermostat to move set temperatures up or down throughout the day. Facilities planners love the ability to analyze and explore energy use from heating and cooling systems
  • “Maintenance and facilities administration systems must frequently abide by national and global regulatory requirements. All maintenance administrators face occasional random or audits inspections by regulatory authorities. Maintenance software enables you to prove regulatory conformity and decrease the amount of paperwork and preparation that is needed for an audit.
  • KPIs allude to opportunities and errors in your company. Paired with the Internet of Things (IoT) and energy management systems, KPIs can be used to highlight missed maintenance tasks, greater traffic area of your business or problems with machinery
  • “Closely monitoring energy and water use to reduce building-operating costs is another benefit. By allowing owners to monitor and analyze the performance of multiple systems—air-conditioning levels, lights on automatic dimmers, water usage
  • “A feature that’s gaining a lot of ground is using facial recognition technology to let people in and out of the building. It’s more secure than key fobs or cards, and unlike cards and fobs, you can’t forget your face at home. It’s like batting a triple, or killing three birds with one stone
  • You cannot do your job properly without the correct information. If you don’t have proper records on the state of your facilities, you can’t do your job as a facilities manager.
  • “A surprising number of facilities managers have no true system in place for managing their space.  More than a quarter of everyone interviewed – 28 percent –
  • . It may help significantly with compliance with various industry standards, such as HIPAA in the healthcare industry and Sarbanes-Oxley in the financial field. It can help to document best practices for avoiding accidents, or in the worst case scenario,
  • This method identifies how critical a piece of equipment or maintenance task is to your business and will ultimately show you where it should land in your prioritization process
  • Smartsheet is a spreadsheet that you share with your co-workers, but its features go far beyond Excel. This tool combines the traditional spreadsheet with project management tools, templates, and forms and allows you and your colleagues to access spreadsheets on mobile devices and work on them collaboratively
  • The business world is increasingly embracing a larger remote workforce. Offices are used as areas to collaborate, develop, and design new ideas. The day-to-day work can be, and often is, done from home
  • “Another possibility for cutting costs, say experts, is not just moving staff around, but moving work around also. This means carefully examining all outsourcing contracts to see if they can be scaled back and the work completed by in-house staff
  • “Verify assets from a minimum of two data points, such as the barcode and the item’s serial number.
  • After collecting data and developing a maintenance schedule for your assets, you need to plan for the long-term maintenance of your asset inventory
  • However good asset management and maintenance planning is, there comes a time when an asset reaches the end of its useful life and should be disposed of.
  • “If you’re trying to get a handle of your documents, the first thing you should do is an asset assessment. Detail the condition of all the main equipment and systems, and document those conditions
  • Strategic asset management integrates key relationships between planning and delivery activities.
  • Maximize your use of vertical cubic footage by placing seasonal products or those that move less frequently in harder-to-reach vertical storage areas
  •  
    the article highlights how companies can benefit from sustainable design and gives tips on preventive maintenance
lflor087

6 Technologies That Will Make Your Exhibition Stand More Interactive | Open Exhibitions - 1 views

  • This technology allows you to integrate computer-generated images with the real world to create an interactive experience.
  • Triggered Technologies
  • Video
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  • Social
  • Interactive Screens
  • Incorporating interactive screens into your exhibition stand will make your users’ experience more immersive
  • This boosts communication with visitors and improves the event experience.
  • Mobile Apps
  • Building your own exclusive mobile app for your exhibition can encourage interaction and engagement before, during, and after the event
  • AR or augmented reality can make your exhibition stand more
  • products, services, and exclusive promotions, as well as real-time event information and schedule
  • You can send visitors and customers relevant information and messages
  • Six Technologies That Will Make Your Exhibition Stand More Interactive
  • immersive for visitors and prospects.
  • nd entertaining
  • Users point their screen at a product and it is transformed into an exciting, informative, a
  • experience on their phone
  • encourage your audience to engage with your products or services in different ways and in doing so bring your brand to life.  
  • Video is a simple technology that continues to be effective at exhibitions
  • Eye-catching visuals can attract visitors and draw attention to your stand.
  • You can be really creative with moving images and use it to showcase your products, tell your brand story, or share exclusive content to start a conversation and increase leads and conversions.
  • Social media is a basic everyday technology that can be utilised to make your exhibition stand more interactive and engaging for visitors
  • demonstrates how you can integrate both online and offline techniques into your exhibition marketing strategy.
  • You could live stream your event on Twitter or Facebook to broaden your audience to those not attending the exhibition
  • You should also use hashtags to encourage social sharing around the event to increase brand awareness
  • give visitors a platform to interact directly with your business.
  • use touch screens which visitors can use to learn more about your products, services, or projects
  • use a dynamic drag and drop photo wall or photo booth.
  • Interactive displays and panels with digital touchpoints can also be used on walls and floors to send important information to visitors
  • many possibilities with interactive screens to increase interaction with your exhibition stand.
  • Triggered technologies can capture the attention of visitors to your stand and create excitement around your brand.
  • Triggered technologies use sensors embedded in your stand to trigger an action
  • A movement like a visitor walking past a certain place on your stand triggers a sensor that can either start a video, turn on a light display, play a sound, or activate a special effect
  • . This encourages interaction with your stand and improves visitor engagement.  
  • about
  • s for presentations and demos
  • technologies to make your exhibition stand more interactive
  • From AR and video to social media, interactive screens, triggered technologies and mobile apps, technology can help make your exhibition stand attract visitors, start a conversation, create a memorable user experience, and engage with customers.
  •  
    Six technologies that can be used for your exhibits, events, trade shows, conferences; we want to make a better experience with our clients and having the event be more interactive is the way to go. Who wants to go to a boring event where you only walk from booth to booth? Interaction is what a lot a in search of and this article helps give you pointers on how to do just that.
anonymous

10 Best E-commerce Practices for Hotels - SmartGuests.com Blog - 1 views

  • With 57% of all hotel bookings made online and 97% of all travelers searching for a place to stay using the Internet, the importance for hotels to adapt best ecommerce practices is more important today more than ever.
  • 1. Use High Res Photos
  • No guest in his or her right mind would book a hotel without seeing photos of the property first. Beautiful photos is a deal breaker when it comes to almost all hotel bookings. Make sure that you use high res photos on your hotel website and make sure that you upload new ones regularly.
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  • 2. Build Your Credibility
  • Let’s face it – there are unscrupulous hotels who don’t care an iota about their guests. They trick their guests, overpromising in terms of their facilities and amenities and delivering sub-par service. This is why a lot of travelers have developed a healthy level of skepticism toward hotels and this is why it is important that you convey credibility on your website.
  • 3. Make It Extremely Easy To Book a Room in Your Hotel
  • 4. Display Customer Service Channels Prominently
  • 7. Ensure That Your Website is Mobile Friendly
  • 5. Make Your Website Easy to Navigate
  • 6. Have a Single Call to Action Per Page
  • Best e-commerce practice dictates that you should always be reachable to answer questions from those who want to book a room with your hotel, but need their questions answered first. Not having this information prominently displayed on your site can spell a difference between a non-booking and a successful booking.
  • 8. Ensure That Your Website is Secure for Financial Transactions
  • The Internet is always under attacked by various security threats and one of the issues that always make people wary is the security of their financial information online. This is why it is important for you to demonstrate that your website can handle financial transactions safely.
  • 9. Always Have an Email Collection Mechanism in Place
  • 10. Use Persuasion Elements
  •  
    With the majority of bookings done through the internet, hotels need to find the best ways to make their websites attractive and engaging for a guest. Here are the ten e-commerce ideas that a hotel should strongly focus on. Number one, high quality images. A guest wants to see your property, and see the amenities that are offered. Provide a clear image of these items to them, so that they are aware of what makes the location great. Two, focus on the location's credibility. and build a reputation of trust for your location. Guests do not like to be fooled, so you must prove that you have integrity to gain business. Three, simplify the booking process. For many people it might not be an issue to navigate through the internet and book a room, but for some people it is. Make sure that the process of booking a room at your sight is very easy, and is comfortable for any guest. Four, integrate customer service channels. If your guests have questions before booking, then try to answer them as fast as possible. This works with the second step of improving credibility. Five, not only should you make the booking process simple, but the navigation process as well. Your layout should be clear, and guests should easily be able to figure out where it is that specific information is found. Six, have only one call to action per page. A call to action is a phrase that when clicked on, creates a certain thing to happen. Like clicking on a button that says "Reserve now", and then being led to a reservation page. It is important to only put one on a page, because several can seem cluttered and confusing. Seven, make the site friendly to cellular devices. Many of the reservations are done last minute, and on a cellular device. Make sure this is easy for your guests to do. Eight, the importance of PCI. There are many threats out there to our finances, and as a place of business it is up to you to secure the financial information of the guests, to avoid any fraud or theft. Nine, optimize o
  •  
    In today's society it is extremely important for the hotel industry to make use of the e-commerce technology. This article focuses on the ten best e-commerce practices. Best practice number one is to use high resolution photos that are a true representation of your hotel. These photos should be frequently changed and of good quality. Secondly, show your guests that they can trust you and your website, by building credibility. E-commerce is designed to make the process better, thus, thirdly, ensure that it is easy to book a room through your website. The fourth best practice is to ensure that you are clear about ways that your customer can reach out to you for information. show that you are accessible. Next, the author mentioned the importance of making your website user friendly and easy to navigate. Additionally, have one call to action button so that customers are not confused as to where to make their selection or booking. Consumers are now using cellphones more to book hotel accommodations, thus, another best practice is to ensure that your website is mobile friendly. Internet security is a concern for consumers. Best practice number eight is to ensure that your website is secure for financial transactions. The ninth best practice is ensure that you make use of email marketing. Your website should have the ability to collect emails from each user. The final best practiced listed in the article is to use marketing techniques like persuasion elements that go the extra mile to convince guests to book their hotel. The ten best practices outlined were listed for hotel operates to analyze their website and identify ways to improve if necessary.
  •  
    My company works specifically in the short term rental space, and I wanted to comment on number 9 and offer some insight and results from properly managing your email list. First and foremost, having an email list increases return customers to your platform or rental site by over 300%. Most companies in this space have spent countless hours creating and defining specific messages to potential guests, which begin from the first time they visit the site, all the way until they checkout. Each time these touch points, through email or other communications, increase the likelihood of the guest to use the rental company, condo association, or hotel year in and year out. A new method of communication that is being used industry wide is through text messaging. I believe that this form of e-commerce will enable faster delivery of information to customers and allow managers to personalize experiences at the hotel or property. This follows along the lines of remote locks and other services that are technology based rather than requiring personnel to execute, greatly reducing overhead costs.
ldevaul

The Benefits of Hiring an Influencer for Hospitality Marketing | By Colin Hannan - Hosp... - 0 views

  • Influencers have been a part of modern hotel marketing strategies for several years now, and it could be argued that influencers have played a key role in traditional hotel marketing for many decades
  • Think of how The Ritz in Paris became synonymous with icons like Coco Chanel and Ernest Hemingway - who they've named their old world cocktail bar after.
  • Inspire an Established Audience
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  • The right influencer should match both your brand values and the values of your audience, bringing an already-established crowd of relevant consumers to your digital door.
  • The audience's goal is to use that influencer's experiences to guide and inform them as they choose their next getaway destination - positioning your property as the place to be.
  • Educate Your Audience
  • Hotel guests can't get enough of reviews - the more in-depth, the better. An influencer can provide the most detailed content about your brand and the guest experience you offer through high-impact channels utilising video, blogs and photography.
  • The best influencers are seen by their audience to be unbiased and objective, which puts them in a position of authority and trustworthiness when it comes to purchasing decisions.
  • People follow influencers and engage with them because they believe they have a wider range of experience to better understand the brand, products and services they are talking about, similar to a professional hotel reviewer.
  • influencer marketing actively builds trust in your brand.
  • it's an ongoing challenge for hotels and hospitality marketing departments to keep coming up with something fresh and exciting - something their audience wants to see.
  • Good professional influencers really shine when it comes to this side of hotel marketing strategies. Not only do they have a deep understanding of what their audience (and therefore your audience) is looking for and what resonates with them, they are also creative specialists in finding fresh and entertaining ways to deliver this content.
  • leveraging their creative expertise is not only rewarding in terms of results, but helps to avoid critical missteps that can happen in a marketing strategy. You'll get more engagement, avoid the kind of faux pas that can cost you, and drive followers and leads to your website and social pages.
  • COVID-19 has made social media more powerful than ever before
  • Instagram, a primary platform for many influencers, saw some of the biggest increase in terms of use, with 2020 projections showing 14% growth - an additional 3 minutes of time per user on the platform per day.
  • One of the best ways of leveraging these changes in user behaviour work for your hotel marketing strategy is to get an established influencer who understands you brand and already has a relationship with your target audience to work on your campaigns.
  • Influencer Marketing is the Edge Your Hotel Marketing Strategy Needs
  •  
    This article discusses the benefits of utilizing influencer marketing to give your hotel/restaurant marketing strategy a more competitive edge. They noted that influencers inspire an already established audience and provide inspiration to followers to live more fully and "experience something out-of-the-ordinary." I learned that the key to a great influencer is finding someone who matches both your brand values and the values of your audience. They also discussed how influencers add authority and trust and how they are seen by their audience to be unbiased and objective. This puts the influencer in a position of great trustworthiness when it comes to purchasing decisions. The article also discussed how influencers help marketing departments by coming up with fresh and exciting content that their audiences will want to see. Lastly, the article touched on that since the COVID-19 pandemic social media has become more powerful than ever before. People are spending an additional 3 minutes on Instagram per day. The best way to leverage this new increased usage is to get an established influencer who understands your band and who already has a relationship with your targeted audience to work on your campaigns. Overall, influencer marketing is here to stay and if carefully researched you'll see a strong surge of engagement on your social media platforms.
aquin206

What is Proximity Marketing? How Does it Work? - 0 views

  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
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  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  •  
    wifi, QR codes, NFC, BLE, GPS
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  •  
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  •  
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  •  
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
Maria Zuniga

5 Profitable Internet Marketing Strategies for Hotels - 0 views

  • If you're a hotel owner, chances are you are always looking to attract new guests to your location
  • Hospitality marketing is not always easy
  • Optimize your website for search engines
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  • One of the most crucial strategies for hospitality marketing involves ensuring the visibility of your hotel's website on search engines
  • Having this information available up front can provide enormous benefits for your hotel. If you neglect this strategy in your hotel Internet marketing plan, you will be sacrificing many potential guests. One study found that 40% of mobile searchers are looking for travel-related information, like hotels, are likely to place phone calls if the option is available. Setting up your Google My Business page can make that option available instantly!
  • Research has shown that the top result in searches gets around 33% of clicks. This drops to 17% for the second result and 11% for the third. If you're on the second page, you're looking at about 1% or less.
  • Strengthen your local SEO
  • earch engine optimization involves making critical updates to your website's content, code, links, and occasionally layout to improve its likelihood of ranking in user searches.
  • Because hotels may have a hard time gaining a large number of engaged fans to consume their content or make future bookings, a shift in approach is recommended. For hotels, social media can be an incredible way to encourage interaction with past, current, or future guests, solve customer service issues in a timely manner or highlight the positive experiences that guests have had at your hotel
  • Encourage interaction on social media
  • Linking to your social media pages from your hotel website, and ensuring that they are checked regularly, can help encourage potential guests to contact you there. You may also want to add a tagline to your website, such as, "contact us on Facebook or Twitter with any questions we may answer about your stay"—to encourage this behavior.
  • Social media also helps humanize your business so that you can more easily relate to customers, making it a valuable part of an overall hotel internet marketing strategy.
  • Educate guests with content marketing
  • you may know that adding informative, keyword-rich content to your website is one of the best ways to improve your ranking on search engines
  • Dominate your competitors with PPC
  • nternet marketing for hotels can be highly challenging if you operate in a city that is a popular vacation spot or tourist attraction.
  • Pay-per-click advertising, or PPC, is another way that you can boost your hotel's visibility in search results. Searches on Google don't deliver just natural (also called "organic") results—they also deliver paid ads that have been placed there by companies or businesses.
  • PPC advertising works like this: your hotel sets up ads around certain relevant keywords, like "hotel in [city][state]." You then bid a certain amount, usually suggested by Google, to have your ads appear at the top and along the sides of organic search results. You don't pay anything for your ads unless they are clicked—thus the name "pay-per-click."
  •  
    This article was very interesting because it provided us with 5 different strategies to effectively use e-marketing for hotels. The five strategies they come up with are: Optimize your website for search engines, Strengthen your local SEO, Encourage interaction on social media, Educate guests with content marketing, and Dominate your competitors with PPC. All of these are very helpful hints that we might have heard of before, but it is crucial to go more in depth. I found very interesting that all of them are free except for the last one that requires a bit of an investment.
lkastwood

The importance of a Property Management System in the Hotel industry - Preno HQ - 0 views

  • The right property management system (PMS) is a key factor in hotel success. Having a system that makes frontdesk workflows easy, will create a seamless guest experience. With the abundance of new technology in the property management systems industry, there is no time like the present to upgrade your PMS.
  • Having streamlined and easy check in and checkout processes is important for both the guest experience and hotel efficiency. A property management system will help you perform these tasks with ease, increasing productivity and delivering that exceptional guest experience.
  • A PMS that connects to a channel manager means all your availability is constantly being updated. This means no double bookings, saving you and your team time by eliminating double bookings.
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  • The guest experience is such an important aspect of your accommodation, and is the key to returning guests. Using a streamlined and intuitive PMS will save you time on your day-to-day processes.
  •  
    A Property Management System (PMS) is essentially a company's accounting system. In an article written by Preno a Property Management System company they talked about the importance of a Property Management System in the Hotel industry. The right property management system plays a key role in the success of a hotel. The right PMS is not only good from an accounting stand point, but also for building the guest experience. The article covered 5 benefits of having the right PMS in your hotel. First, guest's first impression Preno states "having a system that makes front desk workflows easy, will create a seamless guest experience". How frustrating would it be to finally getting to your hotel after hours of traveling only to have the person at the front desk unable to find your reservation in their system? This would definitely paint a bad picture for the guest; however, it would be a much better feeling if upon your arrival your information is already printed and your guest preferences are already noted and your room keys already printed. Secondly, streamlined check-in and check-out. This is important because the hotel industry has made the process so easy by making applications available for your phone or ipads in the rooms or hotel lobby. Third, clear communication. "Having clear lines of communication between all departments of your property and with the guest is integral to a successful accommodation." This is very important especially between house keeping and front desk. Having an effective PMS allows house keeping to clearly communicate what rooms are clean and available for check-in and upon check-out the front desk is able to change that room status allowing house keeping to see the room is ready to be clean. This also work well for room service and room repairs. Fourth, and one of the most important is no double booking. With clear communication from each department the system will be constantly updating, this saves the hotel time and decrease or eli
sherylehlers

12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
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  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • TikTok
  • Facebook
  • YouTube
  • Instagram
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • 5 most popular social channels in 2023
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
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    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
anonymous

Hospitality HRIS and Payroll, Building a Better Experience | Avanti Software - 0 views

  • But what makes a hospitality successful? Your people
    • kaylaabad
       
      "But what makes a hospitality successful? Your people" People drive every business, thus, companies must find ways to make the workplace more effective and productive. They are turning to technological systems, such as HRIS systems, to do this.
    • kaylaabad
       
      PRO OF HAVING HRIS SYSTEM: "They can get real-time updates about their schedules."
    • kaylaabad
       
      PRO OF HAVING HRIS SYSTEM: "a hospitality HRIS system that automatically sends time entered to you or your manager for approval, it saves more time than having to manually enter this data in. This gives you control to make any last-minute changes."
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  • It can become challenging to track each employee’s availability and providing updates to all of your staff as soon as possible.
  • Having an employee time tracking tool that’s integrated with your payroll system ensures that all data can easily be found in one place. This eliminates the need for multiple systems, where information can be easily misplaced.
    • kaylaabad
       
      SUPER IMPORTANT NOTE: Having an employee time tracking tool that's integrated with your payroll system ensures that all data can easily be found in one place. This eliminates the need for multiple systems, where information can be easily misplaced.
    • kaylaabad
       
      PRO OF HAVING HRIS SYSTEM: "Ultimately, by automating these calculations you not only save time, but you can ensure that you are accurately paying gratuities to your staff."
  • By having employee information readily available, it allows your employees to easily access and track their time worked.
    • kaylaabad
       
      PRO: it allows your employees to easily access and track their time worked.
  • they can get real-time updates about their schedules.
  • a hospitality HRIS system that automatically sends time entered to you or your manager for approval, it saves more time than having to manually enter this data in. This gives you control to make any last-minute changes.
  • By having a tool that allows you to automate calculations for gratuities, you have the ability and control to accurately pay out employees based on the hours worked in a certain position.
  • Ultimately, by automating these calculations you not only save time, but you can ensure that you are accurately paying gratuities to your staff.
    • kaylaabad
       
      PRO OF HAVING HRIS SYSTEM: "Now that your HRIS reporting tool pulls the payroll and scheduling information into one place, you no longer have to verify consistency across all those other systems."
  • Now that your HRIS reporting tool pulls the payroll and scheduling information into one place, you no longer have to verify consistency across all those other systems.
  • A better hospitality HRIS reporting tool should support your payroll and people
  • But it should also assist you in your budget reports, for things like occupancy rates and creating weekly cost profit analysis reports.
    • kaylaabad
       
      HRIS systems assist multiple facets of a business: "A better hospitality HRIS reporting tool should support your payroll and people . But it should also assist you in your budget reports, for things like occupancy rates and creating weekly cost profit analysis reports."
  • This gives you the control you need to accurately and confidently track the amounts due and paid.
    • kaylaabad
       
      PRO OF HRIS SYSTEM: "This gives you the control you need to accurately and confidently track the amounts due and paid."
    • kaylaabad
       
      PRO OF HRIS SYSTEM: "Your hospitality's payroll and people operations will become more efficient."
  • Your hospitality’s payroll and people operations will become more efficient.
  • Level up your HR Tech, and have full control when it comes to managing your people.
    • kaylaabad
       
      "Level up your HR Tech, and have full control when it comes to managing your people" This is a main goal when speaking about technology in the industry
  •  
    This article is eye-opening as it proves how important technology such as HRIS systems are within the Hospitality industry. This article does this by describing common human errors that occur when working with data and then immediately providing ways that these errors can be avoided or limited by the use of this technology. For instance, the article states "It can become challenging to track each employee's availability and providing updates to all of your staff as soon as possible." The next section responds to this situation with "Having an employee time tracking tool that's integrated with your payroll system ensures that all data can easily be found in one place. This eliminates the need for multiple systems, where information can be easily misplaced." The industry is ever-changing thus it is becoming increasingly more difficult to keep up with all of the duties. Moreover, human error will always exist as we are not perfect. For these reasons, businesses need to incorporate technology systems to create a more productive and effective workplace.
  •  
    This article goes over the importance of HRIS in regards to the employees. It talks about how the employee must be comfortable with the process and understand it as well. They must have a good experience with it.
bdolman

3 Reasons Why Hotel Email Marketing is Essential - 0 views

  • Generating an estimated £30 for every £1 spent and conversion rates three times higher than social media, email marketing is the channel that delivers the highest ROI—whatever industry you’re in.
  • Email marketing offers you the unique opportunity to personalise your guest service and extend your brand through one-to-one marketing campaigns. Effective hotel email marketing starts the minute a guest has booked and nurtures your relationship with them long after their stay. It’s a chance for you to build rapport with your guests—which translates into positive reviews and repeat customers.
  • You can start with the pre-arrival email. Ask guests to follow you and give you a “Like” on Facebook in exchange for a special offer from your hotel. It’s a simple and cost-effective way to use email marketing to grow your hotel’s audience online. And not only does your social media reach now include this person and their followers, you’ve also given your guest another reason to look forward to their stay.
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  • Every email you send is an opportunity to promote your social media channels and encourage guests to interact with them
  • Pre-arrival emails also present another opportunity: to increase your incremental revenue through upselling and cross-selling.
  • An estimated 77% of consumers prefer to receive marketing messages through email campaigns. So there’s your chance to collect valuable feedback for your hotel—with post-stay email marketing.
  • Sending emails to your customers after they’ve checked out does more than help you discover what they thought about their experience. These emails are also a chance for you to thank your guests for staying with you and invite them to subscribe to your loyalty programs. They’re a chance for you to build on the guest-hotelier rapport you established with your pre-arrival email. And when guests subscribe to your mailing list, you can reach out to them in the future with special deals and exclusive offers.
  • If guests enjoyed their stay, you can also use this email to remind them about your social media channels and encourage them to share their experience online. If, on the other hand, they had a bad stay, sending them an email opens the door for you to mend the relationship and offer a win-back incentive. Both types of exchanges create loyal guests, which can lead to repeat business and referrals.
  •  
    This blog post talks about how you can effectively reach your customer base through the use of email marketing, pre and post arrival. One of the benefits is being able to build guest rapport by creating a relationship through this channel. Sending them a few offers prior to arrival or a unique message to follow your twitter page creates this positive relationship and vibe about your brand. This leads to getting a farther reach on your online presence via social media and what not. This is a cost effective marketing channel that leads to more followers, more likes, and more brand awareness. Lastly, you can discover great guest feedback by sending post stay e-mail marketing. It has been reported that the majority prefer to receive a guest feedback e-mail rather than being stopped while they are checking out. This also opens the doors to opportunities, by keeping the relationship, creating customer loyalty, and reaching them through email marketing for special deals. The use of email marketing is one of the most cost effective and leads to the greatest ROI. It creates customer loyalty and leads to repeat business.
  •  
    The article titled "3 Reasons Why Email Marketing is Essential for your Hotel" provides interesting points in terms of the impact of email marketing. Building guest rapport, specifically a personalized point of contact, is crucial for the guest to feel that there is a connection, and in turn will become loyal. According to the article, "Effective hotel email marketing starts the minute a guest has booked and nurtures your relationship with them long after their stay. It's a chance for you to build rapport with your guests-which translates into positive reviews and repeat customers". Therefore, how can hotels create a positive guest experience and environment? Email marketing, when used efficiently, such as through pre-arrival emails, will allow guests to feel appreciated and taken care of. In addition to this, email marketing is an excellent opportunity to extend the brand's online presence and receive guest feedback. Thus, email marketing should not be seen only as communication from the hotel to the guest, but a great start to a conversation.
sliu043

Hotel Maintenance Management Software Saves Time and Money - 0 views

  • Benefits of Hotel Maintenance Management Software
  • • Track, assign, and prioritize incoming work orders • Mapping functions allow you to view the work the needs to be completed in a list view or highlighted on a map of your existing floor plan • Generate comprehensive maintenance and inventory reports to help you plan your annual budget • Access your hotel’s maintenance management software remotely so that you can instruct your employees while you aren’t at work • Monitor the amount of hours each employee works • Manage corrective actions • Create a scheduled maintenance calendar • Keep track of lost and found items • Manage suppliers and contractors • Manage hotel information needed for periodic hotel inspections • Track your on-site inventory • Dispatch tasks to selected employees • Track energy and water usage to spot unusual trends that could indicate a problem
  • Impress Your Guests
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  • hotel maintenance management software allows you to implement a plan for scheduled maintenance. By regularly maintaining the equipment used in each room, you can spot problems early on and fix any issues.
  • Save Money by Conserving Energy
  • With hotel maintenance management software you can track the amount of energy and water that is normally used at your hotel on any given day. You can also set alerts to notify you if an excessive amount of energy or water is being used.
  • In addition to spotting problems, your new maintenance management software can monitor high-energy consumption equipment, like boilers or walk-in freezers, to ensure that the equipment maintains an energy-efficient level of operation. Not only does this help decrease your hotel’s costs, but guests like to know that they are staying in a hotel that is environment friendly
  • Track Your Inventory Levels
  • With hotel maintenance management software, you can track the levels of all of your supplies so that you know when you need to place inventory orders.
  • In addition to tracking your inventory, you can also track your suppliers and allow your suppliers to have access to the amount of inventory you have on hand. This gives you access to the suppliers contact information if you need to place an order and allows you to contract suppliers that can monitor your inventory levels and automatically ship what your hotel needs.
  • Track and Prioritize Your Work Orders
  • Tracking work orders allows you to see which work orders are open, in progress, and completed as well. Because your employees will always know what needs to be completed, they can easily stay on task
  • Track Your Employees Hotel maintenance management software also allows you to track all of your employees’ information. You have the ability to create work schedules for your employees, monitor the amount of time each employee works, track corrective action, and run payroll reports. Having all of this information located in one place makes it easy to manage multiple employees.
  • Plan Your Annual Budget
  • You can separate the expenses by department and use the information gathered in detailed reports to help you create each department’s budget for the following year. This way, you know an average amount of money that each department spends per month so that you allocate your funds appropriately.
  •  
    In this article, the author has introduced how a hotel maintenance management software does good to a business in the hospitality industry. The physical plant software enables hotels to be more efficient to manage bookings, monitor utilities and sort finances, which helps ensure daily operations run smoothly. There are several benefits of the physical plant software mentioned in the article. Firstly, the software allows hotels to implement a scheduled maintenance plan. By regular maintenance, hotels can spot problems and fix the issues. In addition, the software enables hotels to track the amount of energy and water, which will help save money and decrease the costs. Moreover, the software allows hotels to track the levels of all of the supplies and allow the suppliers to have access to the amount of inventory the hotels have on hand. Next point, such software has the ability track and prioritize work orders. Not mention the software allows hotels to track all employees' information, which makes it easy to manage multiple employees. Lastly, the physical plant software helps hotels plan an annual budget by tracking all of the hotel's expenses.
amichellemagluta

Right Property Management System is Key to Your Hotel's Success. - Saturday, 27th July ... - 1 views

  • Ask any hotelier and they will all agree that a hotel management system plays a key role in their hotel’s success.
  • At the back-end, hotel software is even more important. The front office module, point of sale, accounts receivable, banquets and conferences, restaurant module, housekeeping, inventory, HR and Payroll, along with a host of other modules and apps in a hotel software must work in an interconnected and smooth manner.
  • you will have to additionally invest in purchasing, licensing and maintaining the back-end modules.
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  • Many times, a software vendor could simply be offering you a Front Office Module.
  • These software products may have integration issues, and can become major hurdles for your staff when they use the modules
  • your hotel runs a mission-critical operation.
  • Numerous integrations also means you could spend long hours networking and interacting with multiple vendors.
  • this could get restrictive and influence your other partnerships.
  • review about your potential software vendor is their experience in the industry
  • investing in the right hotel software is a complex task and most hotels spend months deliberating on their investment.
  • The hotel software market is full of options, and each vendor claims his software is the best. However investing in the right hotel software is a complex task and most hotels spend months deliberating on their investment. Unfortunately, hoteliers excel at their core skill, delivering to guests a world-class hospitality experience, and sometimes get ‘talked’ into making a wrong decision on the software they adopt.
  •  
    The right property management system plays a key roles in the success of any hotel. Property management systems store guests' information which helps make for a pleasurable stay at the hotel. On the back end having the proper property management system can be key tool in making a successful stay at the hotel. The front end has software that handles the point of sale, account receivable, banquets, conferences, restaurant, housekeeping, inventory, payroll, among other apps and modules that connect to make the hotel run successful smooth. The information that is stored in these systems generate reports that the hotel can review for decision making. Much like other software, technology can be exhausting at times when it doesn't do what we want it to do. The hotel software market is full of many different option management can choose do off with. A few things a hotel should consider when choosing software should be: How many modules will your new hotel software offer? Does your new property management system have third party products merged into it? Is your hotel software compatible with third party software? Does your property management system help you enhance revenue? Considering all these questions while choosing a new property management system can help management choose the best system that will be most beneficial for the hotel. As someone who has been part of choosing a PMS it is very important to consider everything. Every vendor tells you why theirs is the best. It takes a lot of time to review everything and determine what system will work best for the company. I think where companies go wrong when getting a new system is training. The companies I've worked for often do very little training. I think lack of training for employees contributes to employees not using systems correctly and to full capacity which causes errors in reports. As a sales director, I often read reports and knew the information wasn't correct and it was due to input error. This
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    Correct, but as well hoteliers would always go for Opera if the company does not have a signed deal with a PMS company to use their services worldwide. For example, Starwood in America have a signed deal with Galaxy systems, however Starwood in Asia Pacific go with Opera. This is just due to the fact that Galaxy is still facing some issue in terms of getting the system in different languages. But in general, Opera is preferred by any hotel company. Recently the Hilton in Japan, has changed their PMS ONQ to Opera.
  •  
    Property management systems are important in a hotel. They enable to establishment to store information to personalize a guest experience, but they also assist the back-end with point-of-sale, accounts, payroll, restaurant module, ect. The headache is deciding which system is best for your operations. This article list a few helpful questions in order to sort out what system your establishment needs. The first question the article is, "How many modules will your new hotel software offer?". The reason why the author points this out as being important is because some softwares just come with the Front office module. Meaning you will need to invest in another system to accommodate the back-end of the hotel. Then he goes into ask, "Does your new property management system have third party products merged into it?". Some software vendors require smaller companies to merge products to make up their PMS. This can lead to a hassle for the staff and means you could spend long hours needing to interact with multiple vendors rather than just one. Another question the author posses is, "Is your hotel software compatible with third party software?". This question is to double check that the software you plan to integrate is compatible with third party hardware and software. A couple examples are credit card payment gateway and the door locking system. These are all useful questions that a manager can look to in order to help them pick a system.
  •  
    The main point of this article is to point out key features that you need to consider when you are upgrading your PMS in your hotel. It makes the point that choosing a new PMS is not easy, and it can get very complicated since there are so many on the market. One of the main points the author makes is that you should be looking for a system that has multiple modules, not just a Front Office Module for example. Another point the author makes is that some software companies have other parties involved when establishing their software, this is not a good thing since it may lead to you having to interact with a number of vendors which could take a good amount of time away from you, time that you could be using interacting with guests or doing a more qualitative time consuming task. You also want to make sure that your new potential software is compatible with third party software. "Review this list carefully to ensure the software you are buying is compatible with a large number of third party hardware, if not, this could get restrictive and influence your other partnerships". Lastly, the article discusses how you should check with the experience in the industry of software companies you are considering. Since your hotel runs a "mission-critical operation" you want to make sure that your PMS will indeed help stick with the mission of helping to enhance your revenue. I believe that these are great tips to follow by when looking to incorporate a new PMS, I also think the security of your new software should be added to the list as well; how secure is it from hackers?
  •  
    This article was very interesting and it gives advice to any person thinking about opening a hotel in what software you can use. A hotel software is extremely important because that has all the guest information and store there experience that they had at the hotel. You have to see what software you want to implement when changing the hotel management system or property management system you need to know who is selling it to you and what is included in the software. If you are just getting a new system, you have to make sure that everything you already have is included and more. You also have to make sure that the software you get is compatible with a third party hardware. A hotel software system can make you or break you in a hotel. You really have to know the vendor that is selling you the software and make sure that they have experience with the software. The better the software that you have in the hotel, the smoother the hotel will run.
  •  
    The article talks about the importance of using a PMS or Property Management System. The use of a property management system is very important to the success of a property. The article is also able to aid those who looking to implement a property management system by helping them narrow down what they will need. The article poses questions toward the reader to see what they are looking for in a PMS.
jordanskj

The Impact of AI on the Hotel Industry - 2 views

  • AI – artificial intelligence – is everywhere these days. It’s baked into your smartphone, your desktop and laptop, your virtual assistant, your smartwatch
  • They’re bits of code that live in the technology we use every day.
  • The term “AI” doesn’t have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive.
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  • An AI-powered phone system can intelligently route calls. Chatbots can answer basic questions online. AI-connected remote check-in systems can allow guests to check into their rooms remotely via a smartphone app and never need to stop at the front desk to begin with.
  • Without AI, it would be impossible for your team to deliver the level and quality of service that you expect and your guests deserve.
  • AI is enabling personalization on a much deeper level – one that affects the very core of the guest experience.
  • Chances are good that you use a property management system (PMS), as well as a point of sale (POS) system. Both of these are powered by artificial intelligence, which is how they can help you manage bookings, sell add-ons, add them to guests’ bills, and more.
  • Room rate optimization Dynamic room pricing based on occupancy Updating your rates across multiple channels and OTAs in real-time Comparing your performance and rating to other hotels in the surrounding area
  • AI is vital to being able to maximize your revenue while automating mundane tasks and reducing the amount of human effort required (and the number of errors caused by humans, as well).
  • Artificial intelligence embedded in the software you use every day, such as your PMS and POS, enables better efficiency, a deeper connection with your guests, and, ultimately, more success for your hotel.
  • For instance, an AI chatbot added to your Facebook Messenger can answer guests’ questions and take basic information and add it to your database. That can then be used to personalize further interactions with the guest. You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area.
  • AI allows you to personalize every aspect of a guest’s stay.
  • offer unique amenities and services
  • to live up to today’s guest expectations, such as less human interaction and more automation (both of which are important for health and safety protocols).
  • n fact, data is considered more valuable than any other business asset, including cash.
  • To put the information you have in hand to use on your hotel’s behalf, you must sort, organize, cleanse, parse, and then transform it into something usable by human beings.
  • automating all these processes and ensuring that you’re able to surface key insights that speak directly to your ability to reach and engage with guests while staying abreast of current trends in the industry.
  • make informed suggestions from the travel/concierge desk
  • Once, science-fiction predicted that we would eventually live in a world filled with robots that make our lives simpler and easier. That day has come, but the robots are largely invisible.
  • Today, you’ll find AI at work in just about every aspect of all industries.
  • You only need to look at the incredible number of tasks that front desk staff are expected to juggle to realize that, without artificial intelligence, the situation would be very different.
  • In addition to juggling all of these tasks, employees are expected to be courteous, kind, to verify guest documents thoroughly, provide their undivided attention, and answer questions promptly. Since human beings are not actually able to multitask, how do you ensure that all of these things happen simultaneously and correctly? The answer is, with artificial intelligence.
  • Personalization is an essential consideration today. Consumers expect the businesses they interact with to personalize all communications. That applies to everything from voice communications to email marketing, social media interactions, and more
  • How is AI enabling better personalization?
  • It’s all about creating a unique experience that’s tailored to each guest or family.
  • From business intelligence in the hospitality industry to automating front desk and back-office tasks, AI is here to stay.
  •  
    Hospitality employees are faced every day with multi tasking which can lead to human error. AI has many benefits in making the majority of these tasks automated. Hatboxes will take a guests information, and record it into the database which will allow the staff to make the stay more personalized with information at hand.
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  •  
    AI exists in all functions of our modern lives. It has fundamentally allowed for more processes to happen, while exhausting less human labor. It has created more efficiency and accuracy in the hospitality industry.
  •  
    The article simply describes the ways in which AI is apart of our everyday lives and how it has not only impacted us as individuals but in the hospitality industry. Years ago, when we thought of AI we would think of big robots but now AI is as small as a chip in an iPhone, or as intangible as data on a software. AI has enabled a deeper level of personalization to guest experience as well as added close to maximum efficiency in the data and intelligence realm. It allows for multiple processes to be happening at the click of a button, lessening the potential exhaustion of our human resources in these businesses. In my opinion, AI has brought exponential convenience to our everyday lives and although sometimes intrusive, it makes life easier. Being able to rely on a piece of technology to remember certain patterns and trends is convenient and efficient.
  •  
    In this article, the author thoroughly discusses how artificial intelligence has severely impacted the hospitality industry. The author begins with a short description of what AI really is, stating "The term "AI" doesn't have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive". They then go on to explain how AI can be and IS extremely helpful to the operations side of the hospitality industry. For example, when the front desk phone rings, AI can be implemented to intelligently reroute incoming calls to the correct department's line, alleviating some of the work off of the front desk staff who would've otherwise needed to stop what they're doing to answer the phone for something as simple as a transfer to a different department. Next is a section dedicated to how AI can personalize the guest experience. By collecting data on guests while they're using your website, you can show them offers and amenities at your hotel that are tailored to them. The example in the article states "You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area". All in all, AI is vital to the hospitality industry. It not only helps guests have the best experience they possibly can, but it also helps the staff with providing the best service they possibly can to the guests.
armanyleblanc767

Why and How to Use Proximity Marketing for Restaurants? - 0 views

  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
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  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
  •  
    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
  •  
    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
msoma003

8 Great Email Marketing Tips for Hotels | WebRezPro Hotel PMS - 0 views

  • successful marketing is driven by a mix of complementing strategies — and email is still one of your best tools
  • successful marketing is driven by a mix of complementing strategies — and email is still one of your best tools
    • msoma003
       
      Under utilized
  • Email marketing is a very effective way to build guest loyalty, encourage brand engagement and increase direct bookings through well-targeted communications. It’s cost efficient and easily automated, making it an ideal marketing technique for busy hoteliers without a lot of time on their hands.
    • msoma003
       
      Good for small hotels
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  • Permission-based email marketing
  • customers that genuinely want to hear from you
  • Get your customers to actively join your email list by:
  • Adding a simple sign-up form to your website
  • Including an opt-in checkbox, or a link to your sign-up form, in your post-stay survey
  • Placing cards in guestrooms
  • provide opt-out instructions on every email communication you send
    • msoma003
       
      Shouldn't end up in junk bins
  • your emails need to look good on small screens
  • avoiding large image files and long paragraphs
  • including social sharing buttons
  • other
    • msoma003
       
      Almost everyone reads it on their phone, no longer their computer
  • all about timing
    • msoma003
       
      This is a science, a firm needs to be sure they are sending it at the right time, this includes the correct booking window.
  • ow frequently and when you are going to send emails
  • In addition to your pre- and post-stay emails
  • keep in touch with your subscribers whenever you have something truly interesting to say or offe
  • the best time and day of the week to send marketing emails
  • email marketing systems can be integrated with your PMS
  • automate pre- and post-stay emails
    • msoma003
       
      Good for small firms that do not have dedicated marketing teams
  • Personalize your emails as much as possible
  • Use your PMS data to segment your contact list
  • ending irrelevant information is a sure-fire way to lose subscribers
    • msoma003
       
      This may take more time but it is worth it.
  • sign off from an actual person
  • doesn’t always have to be discounted rates and services; local “insider” information, like exciting events, new attractions or destination tips, gives your customers food for thought and could put your property front of mind when planning their next holiday.
    • msoma003
       
      International visitors appreciate the extra help, it adds an intangible value
  • Great content = stuff that benefits your customers
  • Make sure you include links or button
    • msoma003
       
      Guests need the buttons so it becomes easy,the less work for them the better
  • Visuals are important, too
  • Note: be sure to link to the Web version of your email in case the actual email doesn’t display properly. Most email newsletter/marketing services include this feature.
    • msoma003
       
      Need options if not it will go to junk
  • Short post-stay email surveys are part of great customer service and provide a marketing opportunity, too
    • msoma003
       
      Necessary for front office to learn how to improve operations
  • track all opens, click-throughs, enquiries and bookings stemming from your emails
  • See what works best
    • msoma003
       
      Emails are pointless work if they do not get opened for do not meet the desired goals
  • look at your emails from your customers’ perspective and ask yourself what’s really in it for them? If the answer is obvious, your email marketing campaign is bound to be a success.
    • msoma003
       
      The guest needs to like it so test the email out. Would you like it?
  •  
    This article provides 8 tips on how to email marketing. Email marketing which is a part of e-marketing is a great way to reach customers, the service is also cost effective and time efficient. The main ways to optimize emails are to get a an organic list of contacts to make sure they do not end up in the junk bin. Next the emails should be functional they should be mobile friendly and the links should work. In regards to the content it should contain more than just rate specials they can contain events or insider city tips and they should be targeted at the correct audience. Finally the sender should test it out by receiving one first.
jordanskj

10 Ways to Reduce Cybersecurity Risk for Your Organization | UpGuard - 0 views

  • ‍Cybersecurity breaches have been on the rise, and it's expected that by 2023, they'll have grown to 15.4 million
  • a hacker may send an email impersonating leaders in the organization asking for personal details
  • Saving your data in normal-text format only makes it easy for hackers to access
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  • Some data encryption software even lets you know when other people try to alter or tamper with the information
  • You should also conduct regular backups for your important information
  • statistics show that over 3.4 billion phishing emails are sent globally
  • Make sure all your sensitive data is encrypted
  • make sure you use a patch management system to automatically manage all updates and uphold information security
  • over 80% of organizational data breaches result from weak passwords
  • Chances are that your cyber security is highly dependent on third-party vendors, which is why you can’t afford to ignore vendor risk management
  • Conduct a security assessment and determine whether your critical infrastructure is safe from security breaches.
  • have your IT security teams analyze all server logs frequently and conduct cybersecurity framework audits to make sure their integrity is intact.
  • you should defend your networks from cyber attacks by installing firewalls
  •  
    In this article, the author discusses many different ways to help a business reduce their risk for cyber attacks. The article touches on a statistic about cybersecurity, stating "During the first half of 2021 alone, over 118 million people were impacted by data breaches". There is quick talk about how the policies that a business implements is the make or break of the cybersecurity for your business. For example, one of the main tips to reduce cyber attacks in your business is to make sure your data is encrypted. "Saving your data in normal-text format only makes it easy for hackers to access. Data encryption, on the other hand, limits data access to parties that have the encryption key". Another tip to prevent cyberattacks highlighted in the article is to keep all your employees educated and informed about malicious emails. Conducting regular employee trainings about the dangers of these types of emails could save your business. These types of emails are known to send links that could hack the system, as well as pretend to be higher-up employees in the company asking for personal data or financial information. The article is extremely educational to every business, as well as just the everyday consumer. Keeping your confidential information as confidential as physically possible is very much doable, as long as you make sure you follow these 10 simple tips.
jbrit055

Cloud Computing: Explained for the Hotel Industry - 7 views

  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • cloud-based applications are usually a lot cheaper than traditional systems.
  • cloud computing is when you use programs, store files, or access data via the internet rather than on your hard drive.
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  • When an application is “cloud based” it means that it lives on third party servers.
  • Avoids costly and painful installations
  • Eliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) 
  • Pushes software companies to consistently earn customer loyalty with innovation and great service
  • No discussion of cloud computing in the hotel industry would be complete without mentioning Cloudbeds, the first property management system startup in years to serve 1 million beds with its software.
  • Hotels that use Cloudbeds log into it directly in a web browser like Internet Explorer or Chrome. This is a big advantage for hotels because you can access the application on any device.
  • When a system is cloud-based, it can innovate faster because changes can take effect immediately.
  • Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences.
  • Another reason for Cloudbeds’ rapid growth is that their software can easily integrate with other tools. Cloudbeds has an extensive marketplace of integration partners, including Whistle, TrustYou, and Oaky, that it can connect to via an API. Because everything is located in the cloud, a hotel doesn’t need to download any programs or plug-ins to add a new integration. These add-ons can offer upgrades and analyze reviews, among other things, so you can improve guest service and even earn incremental revenue.
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences.
  • “The cloud” wasn’t created overnight; instead, decades of technological evolution led to cloud computing.
  • Requires minimal upfront investment
  • a cloud based hotel software company like Cloudbeds might choose to rent space with a company like Rackspace to host their application (and yours) or alternatively they might use a service like AWS. 
  • One of the biggest misconceptions about cloud computing is that files and applications don’t live on physical storage servers.
  • AWS tends to be more scalable for fast growing applications but as end users your guests won’t notice the difference so it’s really a matter of preference.
  • If you’ve ever edited a Google Doc or uploaded files to Dropbox, then you’ve leveraged cloud computing.
  • If you use Microsoft Office, you might create a PowerPoint on your laptop (local storage), but when you save the file, it gets uploaded to your Microsoft OneDrive, which is housed in the cloud.
  • Benefits of Cloud Computing
  • lower switching costs for buyer
  • you can sign on securely via any web browser - even if you’re off-site.
  • t the same time, users can submit feedback to Cloudbeds about any bugs or glitches, which the Cloudbeds team can resolve quickly.
  • you may even save some money in your IT budget
  • your hotel can implement a new system seamlessly
  •  
    Cloud computing offers a more efficient way for hotels to keep up with data and programs for their company. When a hotel uses cloud computing, they are able to create more of a positive experience for their guests. It also is extremely helpful to use a cloud-based system because hotels could access their cloud-based application on any device. Cloud-based software also gets better with age because the updates can be made at any time so this will get rid of negative depreciation.
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  •  
    cloud computing is when you use programs, store files, or access data via the internet rather than on your hard drive One of the biggest misconceptions about cloud computing is that files and applications don't live on physical storage servers. When an application is "cloud based" it means that it lives on third party servers. Cloud computing provides several advantages over traditional computing: Avoids costly and painful installations Requires minimal upfront investment Allows software companies to focus resources on R&D/innovation Eliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) Offers the ability to cancel at any time (plus has lower switching costs for buyers) Pushes software companies to consistently earn customer loyalty with innovation and great service integrate with other tools...These add-ons can offer upgrades and analyze reviews,PIE revenue management tool, a channel manager, a booking engine, and more operations more efficient, save time for your employees, and create more positive guest experiences
  •  
    This article explains what cloud computing is, the evolution behind the technology, and how the hotel industry uses cloud computing. Cloud computing can benefit hotels because they can use any device to log into cloudbeds on web browsers.This type of technology can make everyday operations more efficient, save employee time, and create an overall positive guest experience.
  •  
    This article explains what we've learned of Cloud Computing. The evolution to its upcoming may have taken a while but now it is here to stay. The use of Cloudbeds in the hotel industry has made operations more efficient, save time and money on employees and improves guest experiences. Cloudbeds has expanded its property management system to include: PIE revenue management tool, a channel manager, and more. The use of Cloudbeds is accessible through any web browser, this makes it efficient if you were working at home. Cloud computing is the next innovation we will see more of in the hospitality industry.
  •  
    This article introduces you to cloud computing and its evolution. It also explains how the hotel industry can benefit from using cloud services. "Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences." Through the use of CloudBeds, a hotel employee can sign on and use property management software securely from any web browser.
  •  
    This article talks about the use and benefits of cloud based software for the hotel industry. It gives a simple explanation of how the cloud works. The major point that I found interesting is the usage of this software and how it is easier for hotels to stay up to date because any update in the system happens in real life at the moment without having to update individually every terminal
  •  
    The article discusses the hotel industry's adoption of cloud computing. By using cloud computing, you can use programs, upload files, and access data over the internet instead of storing them locally. Cloud computing and local storage are used together in some applications. In addition to hardware, software, training, and maintenance, IBM offered an extensive range of services. Due to Cloudbeds' ability to integrate with other tools, they have experienced rapid growth. Integrations can offer upgrades and analyze reviews, among other things, so you can provide better service and increase revenue. By implementing cloud-based software, hotels can stay ahead of the competition, save time for employees, and give their guests a better experience.
  •  
    This article describes what cloud computing is, and what it isn't, so people understand how it can be seen in the industry. The storing of data on the internet has been a huge innovation as it expanded storage beyond the typical storage offered on a device. By switching to this new technology, businesses may minimize future investments as the technology tends to work for many years and only requires quick updates. By researching what your business and customers need, you can make the right choices on whether this investment is worth it or not for your property.
smend120

Advantages Of Cloud Computing For Hotel Industry - 5 views

    • abroo041
       
      This article is discussing the benefits of using cloud computing in the hospitality industry, specifically, in hotels. With all cloud computing, the biggest overall benefit is that users no longer have to stress over attempting to maintain their data on their own. This article also goes into detail on how cloud computing can cut costs, improve guest experiences, promote direct booking, and allow industry professionals to work remotely.
  • Now, businesses don’t have to burden themselves by storing data in traditional in-house servers; rather, they can opt for a cloud service that would store their data in secured data centres.
  • Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS)
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  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • The need for hardware overload in your hotel is brought down, because of which your electricity bills are also reduced by a huge margin.
  • also shortens the project time resulting in costs cutting and higher productivity.
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently.
  • increased in the speed at which the guests access the products and services, thus only creating seamless hotel experiences for them.
  • Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time.
  • However, when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
  • When it comes to the benefits of cloud computing in the hospitality industry, the list includes enhanced guest experiences, massive reduction in costs, faster services and their seamless access, software and service security, and more flexibility.
  • cloud computing has transformed businesses
  • hospitality industry, cloud computing has done wonders
  • reshaped the structure of the industry
  • from increasing operational efficiency to lowering the management costs.
  • better guest experience and increase the revenue of the property.
  • ringing down costs like energy, hardware and operations
  • increasing inclination towards the use of cloud computing in the hospitality industry, they don’t need to always rely on travel agents all the time
  • hotel check-ins can be done from smartphones or tablets
  • cloud computing has transformed businesses
  • cloud-based services are now replacing the old and traditional systems at all levels. Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS) have all become the first choice of cloud computing services for many hospitality businesses. And they are all charged up with the amazing benefits of cloud computing.
  • Over the past few years, cloud computing has transformed businesses from across the world, irrespective of their industry. Today, the demand anytime, anywhere access has skyrocketed, and cloud computing is delivering just that — all you need is an internet connection with good bandwidth.
  • businesses don’t have to burden themselves by storing data in traditional in-house servers; rather, they can opt for a cloud service that would store their data in secured data centres.
  • There are several benefits of using the cloud and they have helped several hotels across the world to strengthen up their business — from increasing operational efficiency to lowering the management costs.
  • Advantages Of Cloud Computing For Hotel Industry
  • In the hospitality industry, Cloud Computing is a mixture of PaaS, SaaS and IaaS. It operates on the model of Use, Builds, and Migrate.
  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • Hoteliers Can Cut Huge Business Costs With Cloud Computing
  • cloud computing can benefit hoteliers by bringing down costs like energy, hardware and operations. The need for hardware overload in your hotel is brought down, because of which your electricity bills are also reduced by a huge margin. Cloud computing in the hospitality industry also shortens the project time resulting in costs cutting and higher productivity. Hence, if you shift your software services to the cloud, your hotel business would witness a significant number of opportunities.
  • Cloud Computing Leads To Improved & Enhanced Guest Experiences
  • The two main purposes of an efficient and effective hotel PMS are: offer the hotel staff the best set of management tools assist you to ensure the top-notch guest experience
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently.
  • Being on the cloud also means that hotel check-ins can be done from smartphones or tablets and not only through the hotel front desk.
  • Direct Bookings Are Made Easy With Cloud Computing
  • There was a time when hotels used to payout huge commissions for bookings to the online as well as offline travel agencies. However, with the increasing inclination towards the use of cloud computing in the hospitality industry, they don’t need to always rely on travel agents all the time. Hotels can upgrade their hotel website with cloud-powered services such as web booking engine that can be integrated to the hotel PMS. Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time.
  • Cloud Computing In Hospitality Industry Makes Working Remotely Possible When you as a hotelier is not present in the property, managing the operations gets a little tougher. However, when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
  •  
    Cloud computing makes sense to work business in a cloud setting. The article states that Cloud computing has "transformed businesses" throughout the world. We learned that a disadvantage of Cloud is the dependence of Internet connection. With Cloud computing, you can share and store data. This can be a better way to run business. We have learned that Cloud computing is more scalable, secure, and reliable. Cloud computing cost less, and you can pay for what you need. Cloud you can customize what you need, to your specific needs. The article even mentions it "lowers management costs." Unlike unintended PMS, which can require maintenance, and be highly costly. We discussed in our video lecture from this past week, how hotel check-ins are being done from smart phones- as this article includes. This is beneficial for enhancing guest experience, and increasing the speed of check-ins. Travel agents have their own way of how they conduct themselves, their business, and the services he or she provides. However, the article shows how with Cloud computing, you would not need to depend on travel agents. Furthermore, Cloud computing can increase sales and revenue for a hotel property. Cloud computing is replacing traditional PMS system's and have a multitude of benefits.
  •  
    Hoteliers today are joining in on the trend of the use of cloud computing. Some benefits of cloud computing include the increase of operational efficiency, lowering management costs since the hotelier only pays for what they demand. Energy costs and hardware operation costs are also decreased. It allows for hotel check ins to be done via smart phones and tablets and not just at the front desk upon arrival, and it also allows for hotels to not have to rely on travel agents all the time for bookings which saves them having to pay commission to travel companies.
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    No matter the industry, cloud computing has changed organizations all around the world in recent years. Today's need for access at any time and from any location has soared, and cloud computing is supplying it. All you want is a reliable internet connection. Businesses might choose a cloud service that would store their data in safe data centers rather than burdening themselves with traditional in-house servers to store data. At all levels, cloud-based services are now taking the place of outdated and conventional technologies. Many hospitality firms now use cloud computing services offered by infrastructure as a service (IaaS), software as a service (SaaS), and platform as a service (PaaS). And they are all fired up with the incredible benefits of cloud computing. Cloud computing can benefit hoteliers by driving down costs like energy, hardware, and operations. Your hotel's requirement for hardware overload is decreased, which significantly lowers your electricity costs. The hotel sector uses cloud computing to speed up projects, which reduces costs and increases efficiency. An efficient and effective hotel PMS will help you to ensure that your guests receive a first-rate experience and will provide the hotel employees with the best set of management capabilities. Another benefit of cloud computing is that it frees your personnel from stationary terminals, allowing them to work more independently and productively. Due to the cloud, guests may now check in at hotels using their smartphones or tablets as well as the front desk. Working remotely is possible thanks to cloud computing in the hospitality sector. Managing the business becomes a little more challenging when you, the hotelier, are not on the premises. However, putting your hotel management and operations in the cloud gives you the flexibility to access and operate on them from any location in the world.
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Network Solutions | Role of Computer Networking in Hospitality Industry - 1 views

  • Network inside your organization is as important as outside. Things not end there; when some guests reach your hotel you will need a network to keep track of reservation, inventory, services, and maintenance. Free Wi-Fi accessibility, guests’ connection with front desk and monitoring for safety; these things have now become the signature of modern hospitality. LAN connection for easy and safe data transfer and all other things are needed in networking for smooth running of your hotel.
  • nization is as important as outside. Things not end there; when some guests reach your hotel you will need a network to keep track of reservation, inventory, services, and maintenance. Free Wi-Fi accessibility, guests’ connection with front desk and monitoring for safety; these things have now become the signature of modern hospitality. LAN connection for easy and safe data transfer and all other things are needed in networking for smooth running of your hotel. In hotels, computer networking play a vital role, communication between workers and staff creates a stable environment. Communication between front desk and manger office is important as in case of any unusual event. And the link of rooms with the service providers’ staff creates a healthy effect on guest’s mind when services are provided to them in no measure of time. Fire alarm or emergency alarm in case of any accident ensures the guest’s safety and also increase the rating of your hotel. The interlinked electronic systems in rooms which control all the electronic devices in room are too much helpful. The Wi-Fi accessibility now becomes an essential thing in hotels. So networking makes it possible to provide that service efficiently. Some five star hotels provide alarm bells on the table in the dining restaurants. These bell ring in the kitchen and makes it possible for the staff to attend each incoming guests at that time and avoid complaints. Here we present a complete solution to all your network problems; Network Solutions Why Network Solutions? Network Solutions is an organization with an extensive geographic stretch providing IT guides. They have worked with almost every kind of business organization and have an extensive vision of their work. They have genius IT specialists who not only show their professional aptitude during their work but also show personal interest in your business that content you mentally. They have an experience of almost all fields as they have worked with almost every genre of business you can think off from health care to education or flaunting fashion to secret secure banking systems. They know perfectly how to prove themselves as the best option available. They work with you, understand you, give respect to your needs and know how to use resources efficiently and bring up with something that does wonders your business. Some of their core networking values are: Envisage They do a lot of research work and observation, and try to sum up things. First they give a close view to your business in order to know your need of networking. They predict the average traffic you are going to have on your network. So that they can provide you with the best and never disturbing network facilities. In Hospitality industry the network traffic depends on your choice, how much you want to give ease to your business or your guests, connecting every room with the front desk or you just want to establish a connection between you workers and manager. Identification  They observe your style and know your needs. And now is the time to identify your problems and your pains. In hotels the problems you face in network in unresponsive and slow communication which creates irritation both among your guests and workers. So to save you from pain Network Solutions is there. Monitoring They monitors the WAN accessibility and the performance of the established network. Measure Fair usage policy and to monitor the traffic of net is another important thing in networking. Network Solutions has made it possible for you. Analyze Analyze the general or common pattern traffic utilization patterns and try to make it more seamless. Automation The network change and configuration are under Automation. Troubleshoot Any kind of trouble in network afterwards, network solution is there to fix it.  To ensure the quality of their  service. (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); Leave a Reply Click here to cancel reply. Comment
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    Networks provide efficiency in the hospitality industry on a multitude of platforms. They are useful to the resort itself, who can connect and make reservations, check guests in, allow guests to charge food or additional items to their rooms, and provide service for any additional guest needs. For guests they can make reservations, learn about the hotel, and be connected and feel at home even away from home. More than that, networks can connect in the article posted and provide security, connecting the entire resort. For example, if there is an emergency the network can link to all rooms and set off the alarm to inform the guest.
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