Group items tagged

The lodging industry is one of the most popular in the hospitality industry. Bed and Breakfasts provide an alternative to hotels and motels by providing a literal home away from home experience. Unfortunately, the advertising and marketing of a bed a breakfast, according to this article, needs to upgrade. Email marketing would be a great addition to this sector of the industry to promote deals, updated breakfast menus, and etc. Giving customers an email blast every now and then can help. This can also increase customer loyalty. According to the article, it is a great way to keep customers engaged and up to date. The article promotes StreamSend, which is an email marketing software that helps with marketing by including vibrant imagery, videos, surveys, and other interactive elements (StreamSend). This is also said to be affordable and dependable, making it ideal for any industry including a bed and breakfast. I think this is a great start, specifically for those in the bed and breakfast sector of hospitality. The bed and breakfast brings airbnb and a hotel together with different amenities and not just another place to stay for the night. So it makes sense for the innkeepers to jump into email marketing to promote their business in different ways and to have more access to guests in regards to promotions.

The article discusses what a bed and breakfast system is and how it is beneficial for the bed and breakfast to have a PMS system. If the owner would like to live their life and not be behind the desk they need the bed and breakfast system. The owner is able to have all the functions of their bed and breakfast at their finger tips and make any changed from their phone or tablet.

This article talks about the nexus reservations software and how it makes the lives of hotel managers much easier. Some of the things mentioned within the article are that the system is a quick and simple way to make reservations, saving the hotel manager time and money. Another great thing that this system is able to do is keep in touch with people that have already stayed at your establishment. Nexus reservations has the function of emailing previous clients and keeping in contact with them by sending birthday wishes or letting them know about upcoming events. Another important aspect of this article is that it talks about the company service that Nexus provides. Reservation Nexus is 100% web based and can be accessed at work, at home and on vacation. There are no additional costs for having it on more than one computer in your business. There is no software to install so there is no limit to its potential. It removes the headache of dealing with updates and the fear of possibly becoming obsolete. Reservation Nexus is a living system, with new innovations every quarter. With Reservation Nexus , you avoid having to buy a new software version every couple of year

This article is about how network works for the hotel. TravelClick is a leading provider that designs and produces websites for hotels. Each hotel can have its own unique hyper-local online storefront with information. The Red Lion Hotel is one of the cooperators with the TravelClick. TravelClick designed a special web and mobile platform for the hotel. The guests of the hotel can find the information such as where to have the best breakfast and where is the good place to go. The hotel will excite them to go out and enjoy and encounter. This can give the guests special experience and let them have much fun. The hotel aims to use this way to make a differentiation from other hotels. In my opinion, the competition of the hotels likes the battle, the hotel must differentiates itself from others and let the customers to remember it. The network can help the hotel a lot. It not only has the traditional function of making introduction and reservation, it also can be used for marketing. For instance, TravelClick will serve as Red Lion's agency of record in all matters impacting search engine optimization (SEO), pay-per-click (PPC) and display marketing. The resulting online experience will fuse mobile, social media and interactive map technologies. Make a good use of network can help the hotel manage itself well and attract more guests.

This article is about how network works for the hotel. TravelClick is a leading provider that designs and produces websites for hotels. Each hotel can have its own unique hyper-local online storefront with information. The Red Lion Hotel is one of the cooperators with the TravelClick. TravelClick designed a special web and mobile platform for the hotel. The guests of the hotel can find the information such as where to have the best breakfast and where is the good place to go. The hotel will excite them to go out and enjoy and encounter. This can give the guests special experience and let them have much fun. The hotel aims to use this way to make a differentiation from other hotels. In my opinion, the competition of the hotels likes the battle, the hotel must differentiates itself from others and let the customers to remember it. The network can help the hotel a lot. It not only has the traditional function of making introduction and reservation, it also can be used for marketing. For instance, TravelClick will serve as Red Lion's agency of record in all matters impacting search engine optimization (SEO), pay-per-click (PPC) and display marketing. The resulting online experience will fuse mobile, social media and interactive map technologies. Make a good use of network can help the hotel manage itself well and attract more guests.

I agree with you. Hotels need to differentiate themselves among competitiors in order to attract more business. This online experience made by TravelClick could work as a competitive advantage for some hotels that need to make their name known in new markets.

This article examines how internet marketing is affecting the success rates and occupancy of bed and breakfast establishments in Canada. Though implementation of technologies and by various methods such as Search Engine Optimization, it enables small businesses to drive brand awareness, increase customer base and accelerate lead generation. By the use of internet based technology the success and efficiency rates can be tracked through various analytics tools, helping marketers adjust their strategy accordingly. Internet marketing is recognized as a cost-efficient tool to boost customer awareness quickly, and can be used by large and small businesses alike. Through implementing internet based technology, business owners are also able to receive instant feedback about their products and services from customers and gives them a chance to take corrective action in any areas that need improvement.

There is a misconception that all PMS are the same. Although basically, they have similar functions, they are not the same. PMS used for restaurant cannot be used in a hotel, and PMS used in a bed and breakfast and that in a luxury hotel are different. It is important to choose the most appropriate PMS for a property. Managers need to consider some things before purchasing a PMS. First, what are the specific needs of your particular businesses? Second, the PMS that a hotel buy cannot have too many weakness compared with its strengths, because too many weakness will make the purchasing a poor choice overall. Third, the cost of purchasing a PMS cannot conflict with financial budget. Even if a manager did all three above, it is inevitable that the PMS you bought are not perfect, however, this imperfection is acceptable.

This article summaries how tablets have made it into hotel guest rooms. It begins by discussing how tablets are an exceptional idea and it describes how unique and remarkable a hotel can be. Not only is it admirable for hotels, but it is also very convenient and easy for a guest to use. This software by Intelity is very impressive, it basically lets guests control their hotel room as well as other things such as surfing through the internet. The article points out how some people may differ and think why can't a guest just pick up the phone if they need something? They explain that guests have gone beyond the point of using a phone. For instance, if they need a valet service all they have to do is pick up the tablet and let the staff know. A key factor that the article discusses is the fact that with this tablet and software system, the possibilities are endless. In addition, it eliminates the need of waiting around for answers and gives guests information about the hotel hours, services, etc. The article explains that not only is the tablet extremely efficient, but that it also cuts down spending costs of printing numerous information. In conclusion, I agree with this article about the numerous benefits a tablet can bring to a hotel. "The iPad is the hardware, but the software will never be outdated. It's always the most recent application available, and that's important in staying competitive."

This is awesome! Last summer I stayed at Bed and Breakfast in Nantucket MA where they had an IPAD for every room. When you logged on the Safari, there was a homepage that lead to all of the activities that you could possibly do or take part in on the island. It included movies, restaurants, boat schedules, sunset times etc. This was a small Bed and Breakfast so it would be next to impossible to steal these tablets. I would worry that people would steal them. Unless somehow you could make it so you can't remove them.

I posted an article about how owner's of a restaurant used an Ipad as their menu! It is somewhat similar in the sense that both industries use this advance technology to be a main factor in their business. I am sure that you can find many applications in the Ipad to guide you to everything that you can find in the hotel you are staying. I think it is a great idea and it also cuts down spending costs of printing papers like you said!

This article by Leo Huang suggest ideas, base on his research at Taiwan, on how to generate more revenue in Bed & Breakfast market by having eCommerce. Mr. Huang send out survey to B&B that have less then 15 rooms in Taiwan to get an insight on eCommerce development in local area. Mr. Huang was able to obtain 51.32% of the target population and a total sample size of 302 B&B owner survey. At the end of the research, Mr. Huang recommend B&B owner should work with travel industry when developing their eCommerce strategy. Mr. Huang also suggest that owner should seek partners to attracts customers during off season and to have a strong pricing strategy. Base on the research result, B&B business will get resource, competitive and performance advantages by having eCommerce The research also say that it increases sales and better in ROI.

This article talked about Jamaican hotels are going  to upgrade their facilities' service with new technology which allowing visitors to access various hospitality options throught applciations on their smart phone.  Nowadays a lot of hotels they public their products based on this technology. Local mobile service provider Digicel on collaboration with New jersey based telecommunications company Avaya and Pennsylvania based mobile technology company Movitas, revealed the new technology to hotel industry representative during a recent hospitality breakfast at the Haif Moon resort. it sounds really convenient , I mean based on several platforms like that for example Black Berry Android and on IOS any smart phone or tablet. it could be used widely not just for hotels also other business.

This article particularly caught my attention because it points out the major advantages of web-based PMS, but it does not mention the risk of transfering such sensitive guest information over the unsecure and unregulated Internet. Surely there are great cost-related and operational advantages to web-based PMS and that alone often motivates hotels to upgrade in that general direction. Afterall, the reason why the hotel is operated is to generate revenues. However, is risking the identity of thousands of your guests worth the money you will save? That is what this article does not cover. As the title points out, web-based PMS is the future of the industry, but securing the identity of the biggest drivers behind all revenue for your hotel is arguably more important. Is the risk worth the reward? I believe the Internet needs to become a more secure highway of information before the industry can fully embrace this new technological advancement. My thoughts on considering an upgrade to web based PMS: Research and proceed with caution.

This article indicated the importance of Internet for hotel industry and also assumed that web based property management systems will widely used in future. The author listed some advantages of web based property management system:1) Central Reservation System: One of the greatest advantages of using an online hotel software is that you do not have any more headaches about reservations.2)   Numerous Point of Sale: Keeping a check on the add-on services your hotel provides can easily be done with the help of the numerous points of sales.3) Sales and Marketing Console. With the help of this console, you can access the database of your customers get in touch with them notifying them of special offers and discounts. 4)Travel Agents and Corporate Clients:It is important that you properly deal with travel agents and corporate clients as they play a very important role in bringing in more guests to the hotel.5)   Connected to 1000s of Travel Portals: Web based PMS help you get connected to many travel portals like Travelocity, Tripadvisor and Expedia helping you reach more people. 

t is the age of the Internet, the age when many businesses solely run on the Internet. From marketing to reaching new people, there is a lot that can be done with the help of this medium. The hotel industry too is not insulated from its effect. Almost all kinds of hotels, from inns to bed and breakfasts to resorts, everyone is trying to tap the energies of the Internet and make optimum use of the medium. The Internet plays a major role in improving the sales and customer relationship.

Reservation Nexus is a reservation system for bed and breakfasts and inns. It has quickly become the system to beat in the hotel software arena with a fresh approach to online reservations, guest management and automated marketing, bed and breakfasts, inns, hotels and lodges will have many advantages such as increasing reservation, more time, freedom and profit. It helps hotels to offer customers a better service when feedback, such like sending a blessing email for customer's birthday, a thank letter after customer check out, and offering the travel map before customer come to hotel. All of these are automatic. In other words, this is Automated Marketing, which revolves around capturing and utilizing guest information. Reservation nexus holds a spirit of Red Carpet Service, a popular service spirit in US, they treat hotel just like hotel treat customers, kindly, patient, and professional. Besides, it can save money for hotels, it updates itself instead paying to update. It is providing on-line non-downloadable software to store, manage, track, analyze, and report reservation data. By some settings, Reservation Nexus can eliminate time consuming tasks for hotels to manage business and customers. Making it easy for guests to book online means more reservations, Reservation nexus did this.

Recently Hilton launched their biggest marketing campaign in 97 years called "stop clicking around". The goal of this campaign to offer members of their loyalty program known as Hilton Honors special discounts just for booking directly with the company's call center, direct website or preferred travel agents. Not only would this increase revenue but it is also a great way of collecting information on their customers. This is easily done by giving the customers an exclusive incentive just for joining in. Hilton Honors is a free customer loyalty program whose members earn points during each stay that can be used for different amenities like breakfast when staying at a property.

This article discusses the never ending demand and growth of technology in the hospitality and tourism industry. The article specially discusses voice technology. Similar to the Amazon Alexa and Google Dot.  Many hotels across the United States have already implemented this technology into their guest rooms. According to the article, "it provides better tracking capability." Ron Phol SVP and COO of Best Western Hotel & Resorts.  A guest can put in a request through the voice technology and software is able to track the time it takes for a guest to receive a response back. This voice technology is still in its baby stages. So an extended amount of training and care is involved when introducing it to hotels, not only for the staff but also the guest.  There is also the concern of security breaches and down time that can slow down the day to day functions of a hotel.

Week 4 Article Summary 15 Benefits of Having Digital Menu Boards in Your Restaurant. This article discusses the positive ways in having a digital menus and explains the benefit it has on the restaurant. The focus of the restaurant should be more on the quality of food being served. Even though there are a lot of restaurant that give you an experience like no other but if the food is not top quality it will be hard to bring customers back. Having this type of digital menus could enhance the guest experience while helping the restaurant increase revenues. Here are ten of the top fifteen positives reasons of having a digital menu boards. 1) Digital menu displays will make communication easier. This starts form the customer directly to the kitchen. It will also allow the establishment to display videos and animations that will catch the eyes of the customers and could highlight specific menu items. 2) Saves time by easy updates on display. The software will allow the restaurant to update the menu very easy. You could add and take away dishes without having to print all new menus. It will also allow you 86 items that are sold out at any time during the shift. 3) Sound Investment of saving money. With the system allowing you to change menus, it will save money because you won't have to pay to print new menus every time you want revise it. 4) Digital displays create a more memorable experience. With having a digital screen, it will allow the customer to stay entertained by having a right mix of graphic videos and allowing them to keep them occupied during down times. 5) Better Visibility of menu. The display on the tablet will allow the guest to see a nice HD screen with colors that will make it easy to see and read. 6) 24/7 support. No matter what time of day, there will be support for mangers to trouble shoot any issues that might be happing at time. 7) Boost sales up to 21-23%. It has been said that having an emenu will increase revenues by allowing the establ

This article discusses the push that is happening for hotels to "go green" and "tech-friendly". Travelers have more of a preference for eco-friendly/tech friendly hotels when booking. For example, guests now prefer wifi more than complimentary breakfast. Another example that guests are searching for sustainability usage was important to them. In a survey done one in five woule stay in a boutique hotel if it used renewable energy sources. The article examines the desires for guests and their preferences for hotels and how hotels can adjust to this change. To meet these demands, hotels can address what are easy fixes such minimizing wasted heat or light. Another way hotels can hop on in this movement is by investing in systems that are eco-friendly such as waste heat-recovery systems. Investing in energy solutions will meet customer demands and help save the environment.

The top hotels aren't necessarily the most expensive or most luxury' they are the ones that's have the most in touch with their surroundings where locals and visitors hang out together. Mobile computing and emarketing is the future. the ffuture guest is going to expecct soemthing from the consumer electronicsside of things. eveerything that you use or nneed at the hhotel is going to be elecctronic, the concerige,room key, front desk, there i going to be no need for you to have physical key tocarry arround with you or desk to go up and talk to someone if you have an issue. There will also be no need to check inand oout,sensor lighting, smarter buildings that will be solar power. The hotel of the future is smarter, conectedand allows guests to formtheiir own communitty while their there so its better than a good bed, bath and breakfast, there is a 4th B nows, bandwiwidth, which lets you connect with your social, home and work worlds.

Innovative ways on how the hospitality industry had to quickly adapt to technological changes because of the pandemic. They had to perform differently their operations from night to day in a matter of 24 hrs. The changes they have made have impacted their day to day operations until know and have changed the way consumers see hotels. From having housekeeping staff clean rooms to implementing robots to sanitize rooms and deliver amenities, to doing entirely online checkins without front desk staff. The hotels have adapted to disruption a lot the last two years and has helped the industry realized how operations can work in a different way.

Reflecting on the term "disruption", there are likely fewer recent events that come to mind than the COVID 19 pandemic. It ceased life as we know it and forced industries across the globe to adapt, create, and innovate like we haven't seen before. This article discusses how the once taboo term "automation" has had to become the hospitality industries close ally as we progress into post-COVID life. The hospitality industry traditionally being "human-centric" has had to accept innovation in every way due to proximity being a cause for caution in recent times. However, the innovation born of necessity has amounted in fundamental changes in the industry that have disrupted hospitality and tourism as we know it. As disruption holds a negative connotation, in this instance it represents significant and lasting change in the industry that now ironically serves the consumer better than it may ever have. Travel demands are high, and the industry is indeed rising to the challenge.

Trends in the hospitality industry are changing. Hotels were once considered the place to indulge and splurge a little, but now we are beginning to see hotels change their approach to attracting customers. Properties around the world have begun to make changes that are reducing their carbon footprint, but those changes cannot always be seen by the guest. This means that many guests do not even realize that its happening. Many changes will begin to happen as customers express their concerns more publicly. Surveys are showing that a growing number of guests want to see green initiatives within hotels, and wouldn't mind paying a little more to stay at green hotels. There is work being done to measure a customer's carbon footprint and this knowledge will give hotels some consistency in the way they report their emissions. Although still in its early stages, green initiatives provide great marketing opportunities for hotels, and they are starting to see that they can attract more people through these initiatives. Green Initiatives are will continue to becomes increasingly more popular for guests. As guests continue to become aware of the effects of their carbon footprint they are going to look for ways to help reduce it. One area will be in the hospitality industry. This is a great opportunity for hotels to increase profits, by marketing to this type of traveler.

In today's hospitality market, efficient and timely control is determining the industry leaders. Hospitality software's tend to have hotel specific templates, forms, marketing promotions, training programs, menu analysis tools and financial tracking tools. They have many modules like: Hotel administrations, Hotel Front Desk Management, Hotel housekeeping, and Hotel accounting. They can be used in hotels, motels, inns, resorts, hostel, ranch, suites, apartments and bed & breakfast. We can get a lot of benefit from the use of software in hospitality industry like the Hotel Management Software are an excellent way to spend money since it is effective, saves time, provides convenience and avoids things like double booking and other minor mistakes that prove to be hazardous in the long run. And in order to be successful hospitality software should have User Defined Fields for high flexibility; high-quality graphical representation of rooms, and real-time statistics.