Burberry - moving from digital prowess to e-commerce leadership - diginomica - 0 views
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Burberry – moving from digital prowess to e-commerce leadership
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Burberry’s spent a lot on digital over the years, but it hasn’t achieved the e-commerce leadership it aspires to. CEO Christopher Bailey wants to change that.
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In financial terms, that translates into an expectation that e-commerce strategy will drive a third of revenue growth over the coming three years. That’s only going to be possible if the firm can achieve its stated objective of creating more personalized customer experiences, online and offline.