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Anton Vorykhalov

Burberry - moving from digital prowess to e-commerce leadership - diginomica - 0 views

  • Burberry – moving from digital prowess to e-commerce leadership
  • Burberry’s spent a lot on digital over the years, but it hasn’t achieved the e-commerce leadership it aspires to. CEO Christopher Bailey wants to change that.
  • In financial terms, that translates into an expectation that e-commerce strategy will drive a third of revenue growth over the coming three years. That’s only going to be possible if the firm can achieve its stated objective of creating more personalized customer experiences, online and offline.
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    High-end brands goes online
al_semenchenko

Apple Stole My Music. No, Seriously. | vellumatlanta - 0 views

  • “Wait,” I asked, “so it’s supposed to delete my personal files from my internal hard drive without asking my permission?” “Yes,” she replied.
  • through the Apple Music subscription, which I had, Apple now deletes files from its users’ computers. When I signed up for Apple Music, iTunes evaluated my massive collection of Mp3s and WAV files, scanned Apple’s database for what it considered matches, then removed the original files from my internal hard drive. REMOVED them. Deleted. If Apple Music saw a file it didn’t recognize—which came up often, since I’m a freelance composer and have many music files that I created myself—it would then download it to Apple’s database, delete it from my hard drive, and serve it back to me when I wanted to listen, just like it would with my other music files it had deleted.
  • What Apple considers a “match” often isn’t. That rare, early version of Fountains of Wayne’s “I’ll Do The Driving,” labeled as such? Still had its same label, but was instead replaced by the later-released, more widely available version of the song. The piano demo of “Sister Jack” that I downloaded directly from Spoon’s website ten years ago? Replaced with the alternate, more common demo version of the song. What this means, then, is that Apple is engineering a future in which rare, or varying, mixes and versions of songs won’t exist unless Apple decides they do.
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  • I save WAV files of my own compositions rather than Mp3s. WAV files have about ten times the number of samples, so they just sound better. Since Apple Music does not support WAV files, as they stole my compositions and stored them in their servers, they also converted them to Mp3s or AACs. So not only do I need to keep paying Apple Music just to access my own files, but I have to hear an inferior version of each recording instead of the one I created.
  • iCloud Music Library is turned on automatically when you set up your Apple Music Subscription…When your Apple Music Subscription term ends, you will lose access to any songs stored in your iCloud Music Library.
Maria Gurova

8 Unexpected Ways Technology Will Change The World By 2020 | Co.Exist | ideas + impact - 3 views

  • NEW EDUCATION MODELS
  • education will become an "on-demand service" where people "pull down a module of learning" when they need it.
  • "School kids will learn from short bite-sized modules, and gamification practices will be incorporated in schools
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  • Making will go mainstream
  • not just with the creative class, but with people who would never consider themselves to be traditionally 'creative'--opening up a whole population of pragmatists who now make extremely useful 'artwork'
  • In the past, innovative products flowed from rich countries to poor countries. By 2020, the pipeline may start flipping
  • Africa embraces technology to solve health and education challenges, it may start exporting its models elsewhere
  • By 2020, mobile money will have spread throughout Africa, enabling some of the 2 billion people without access to financial services to come into the formal system.
  • dark imaginings: The end of privacy and the continued rise of surveillance. The personalization of everything and the end of serendipity. Dependence on devices. Loss of human autonomy in the face of artificial intelligence.
  • Machines
  • running our lives to a very large degree...
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    Many of things we've already discussed
Maria Gurova

What Happens When Medical Science Meets Data Science? | Co.Exist | ideas + impact - 0 views

  • If data from personal biometric devices is ever going to be truly useful to researchers, big medical centers will have to pull it into electronic health records (EHRs), de-identify it, and make it public. Without the medical data found in EHRs, like CT scans, X-rays, and blood tests, researchers have little context for wearable sensor data and there is little useful information that can be gleaned from just the raw data
  • Practice Fusion, a popular EHR company, will begin opening up its API over the next year to pull in data from wearable sensors to its platform.
  • Basis, a startup that makes a health sensor-laden watch, is working on the first step: a device-agnostic platform that puts all of a person’s health sensor data into a single online repository.
Ekaterina Yanovskaya

Rising Seas Threaten Low-Lying Coastlines | Ecology Global Network - 0 views

  • The inexorable rise of the waters of the earth’s oceans since 1880 has already contributed almost 20 cm (nearly a foot) since 1880, and more recently the rise continues at an accelerating pace . The IPCC (2007) predicts an increase of sea level of between 0.5 to 1.5 m by the year 2100
  • Island nations under threat include Bermuda and the Bahamas in the Atlantic, the Pacific Islands of Palmerston, Tuvalu, Kiribati, Vanuatu, Marshall Islands, Cook Islands, Fiji, Solomon Islands, and the Maldives in the Indian Ocean
  • in terms of numbers of persons impacted, the oceanic islands pale in comparison with the slow-motion disasters that will occur in densely populated, low-lying coastal cities like New Orleans, New York, Los Angeles, Tokyo, Amsterdam, Mumbai, Shanghai, Singapore, Jakarta and Dhaka.
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  • The extraordinary warming of 2.5°C (4.5°F) over the past 50 years on the Antarctic Peninsula is both the world’s greatest temperature change and least opportune venue for warming on the planet. Warmer air and currents penetrating deep into West Antarctica could initiate collapse of the marine based West Antarctic Ice Sheet ice sheet (Joughin and Alley, 2011), rapidly elevating global seas by as much as 3-6 meters.
Maria Gurova

Frustrated? Confused? Learning software could watch your face for signals and match con... - 0 views

  • they were able to show that automated facial expression recognition could be nearly as accurate as human recognition in analyzing a wider range of student movements and gestures.
  • emotionally-aware software isn’t without ethical and privacy questions, but it opens the door to technology that’s even more engaging and that fits more seamlessly into our lives.
  • Those
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  • types of technologies could be used to generate more personalized digital experiences
  • emotion-sensing technology could build on the already booming field of adaptive learning software that assesses students’ mastery and delivers content appropriate to their skill level.
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    New face expression technology that is used for learning within computing classes, but can also be used in media and entertainment 
evgeny lavrov

One Day, Google Will Deliver the Stuff You Want Before You Ask | Wired Business | Wired... - 0 views

  • As personal digital assistant apps such as Google Now become widespread, so does the idea of algorithms that can not only meet but anticipate our needs
  • eBay lets you shop at only one store at a time and promises delivery “in about an hour,” while Google lets you shop at multiple stores and pick your own delivery time window.
  • customers won’t be ordering stuff from eBay anymore. Instead, they’ll let their phones do it.
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  • “Ambient commerce is about consumers turning over their trust to the machine,” Sheldon says
  • Between what these companies know about our interests, our friends, our whereabouts, our purchases, and anything else we’re willing to feed them, whether by email, Twitter, Facebook, GPS, or credit card, they probably should have a very good idea of what we want and when and where we want it.
Maria Gurova

FiLIP Smartwatch Helps Parents Track Their Child's Location [VIDEO] - 0 views

  • Parents can program up to five numbers into the gadget, which kids can call with the touch of a button.
  • The FiLIP's simple interface only includes two buttons, one of which is bright red. In case of emergency, the child can hold down the red button, prompting the watch to call the first person in its contact list.
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    First smart watch designed for kids
Maria Gurova

ВЕДОМОСТИ - РПЦ получит из бюджета около 2 млрд рублей на создание духовно-пр... - 1 views

  • федеральной целевой программе «Укрепление единства российской нации».
  • В мае первые 23 организации такого типа получили первые 1,1 млрд руб.
  • в 2015 г. в рамках ФЦП еще 958 млн руб. будут выделены на создание духовно-просветительских центров. Весь бюджет ФЦП на 2015 г. составляет 1,4 млрд руб.
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  • Бюджет федеральной целевой программы был увеличен на 358 млн руб. после визита на Валаам президента Владимира Путина в апреле 2014 г.
Maria Gurova

Should You Trust Big Pharma With Your DNA? | Popular Science - 0 views

  • In January, the biotech company Genentech reportedly committed $10 million for access to the DNA of 3,000 Parkinson’s patients and their families. A week later, Pfizer made a similar deal for the genomes of 5,000 people with lupus.
  • A trove of data could give scientists the tools they need to develop gene-specific drug therapies for certain diseases. “We are hoping to ultimately develop Parkinson’s medicines, for example, that actually modify the disease as opposed to just treating symptoms,”
  • “this has the possibility of not only helping us find new cures, but it also helps us create a genuine health care system as opposed to just a disease care system.”
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  • Even a small segment of DNA (23andMe looks at 750,000 base pairs out of 3 billion) can reveal a history of illness or predict future risks and be used
  • The 2009 Genetic Information Nondiscrimination Act makes it illegal for employers or health insurance companies to discriminate based on genetic data. The Act doesn’t address who controls data once it’s out there
al_semenchenko

Gamasutra - Exploring a future of 'transmogrified reality' game design - 0 views

  • many developers are concerned about the dangers (physical, mental, or cultural) of asking their audiences to strap on a vision-obscuring headset for hours at a time. 
  • Long-time game designer and current Google game design chief Noah Falstein's personal favorite is "transmogrified reality" --  an approach to game design that relies on new 3D-sensing phones and tablets, combined with inexpensive head mounts, to seamlessly integrate the virtual with the real.
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    There are still many challenges for designers to adopt capabilities of VR and be able to deliver compelling product. One of the solutions requires much more than just a VR headset. Noah Falstein presents his concept of "transmogrified reality". An environment filled with various devices that work together to create new user interactions in VR-world that are not just possible, but also convenient.
Anna Dubinina

Google Reveals Its New "RankBrain" Artificial Intelligence System - 1 views

  • RankBrain helps Google decipher the approximately 15% of phrases that the search engine has not encountered before, Bloomberg reports.
  • Google has just gone public with the details of a new artificial intelligence called RankBrain, which the search giant is using to handle difficult queries.
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    Google is training a new artificial intelligence product on its search engine's most difficult queries
Vladimir Antonov

Soon, Gmail's AI Could Reply to Your Email for You | WIRED - 0 views

  • what’s called “deep learning”—a form of artificial intelligence that’s rapidly reinventing a wide range of online services—the company is beefing up its Inbox by Gmail app so that it can analyze the contents of an email and then suggest a few (very brief) responses
  • The idea is that you can rapidly respond to someone while on the go—without having to manually tap a fresh message into your smartphone keyboard.
  • system learns to generate appropriate replies by analyzing scads of email conversations from across Google’s Gmail service
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  • neural network—a vast network of machines that approximates the web of neurons in the human brain—and this neural network analyzes the information in order to “learn” a particular task.
  • Google’s Smart Reply system doesn’t always get things right. But that’s part of the reason the company provides three potential replies to each email—not just one.
  • The system uses what’s called a “long short-term-memory,” or LSTM, neural network. Essentially, this is a neural net that exhibits something akin to human memory. It can “remember” the beginning of an email as it’s parsing the end—and that helps it, on some level, understand this natural language
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    This technology could be developed further to other areas, to tailored made games for kids for example, that are adopt to each individual gaming style so kids find that games are actually made specially for them what makes their experience really personal and unique.
anna_nelidova

MediaCom clients could benefit from emotion tracking tech | The Drum - 0 views

  • Realeyes last year received a near £3m grant from the The European Commission help develop its technology, which claims to track the ‘likability’ of brand’s marketing efforts by measuring people’s emotions via standard webcams as they watch video content.
  • Tools such as Realeyes allow us to get behavioural information upfront, so we can optimise and measure content before launch.
  • This enables us to deliver more effective video and more efficient distribution, making the message more impactful and delivering increased business advantage for our clients
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  • MediaCom will integrate the Realeyes platform into it’s central content hub and apply it across its client roster including brands such as P&G, Coca Cola, GSK, Shell, Sony Mobile and Volkswagen
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    Incorporation of emotion measurement technology into content testing and media planning.
Maria Gurova

Mattel Unveils ThingMaker, A $300 3D Printer That Lets Kids Make Their Own Toys | TechC... - 0 views

  • Mattel unveiled its new, $300 3D Printer, the “ThingMaker,” which will allow children to print their own toys at home
  • While there are affordably priced 3D printers available today, the software that works with them can sometimes have a learning curve that can hinder adoption. With the new application, live now on iOS and Android, the goal was to make it easy enough for anyone to design their own toys – even younger children
  • The idea isn’t just to print an object and be done, however – instead, kids will print parts that can be assembled to form larger creations, like dolls, robots, dinosaurs, scorpions, skeletons, bracelets or necklaces, for example
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  • This process can take anywhere from 30 minutes for a small item, up to overnight (e.g. 6 6 to 8 hours) for a larger toy
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    Mattel presented a new affordable toy that allows kids to build their own toys at home using a kids-friendly app that is easy to use for a novice and a home 3D printer. The spread of this technology might put pressure on the traditional toy market and create opportunity for IPs owners to allow kids interact with their favorite franchise in the whole new way
Maria Gurova

Instagram to ramp up efforts to lure small businesses - FT.com - 1 views

  • When we launched ads two years ago, ads were available in just eight countries. In September, we opened for business in around 200 countries
  • Facebook’s global sales team was beginning to push Instagram’s advertising to small businesses, providing them with the ability to target marketing at particular users
  • that international expansion was a priority, with 75 per cent of its more than 400m users based outside the US
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  • it has said that its second-largest market outside its home country is Brazil, where it has about 29m users. On Monday, it announced that it has 9m users in Germany and has previously said that it has more than 14m users in the UK
  • Analysts only just started releasing their estimates last year, suggesting the app could generate between $1.2bn and $2bn in sales in 2016
  • Instagram’s monthly active user base could reach up to 520m by the end of 2016.
  • Instagram launched an advertising format that allowed marketers to include links to their products and websites. The so-called “carousel adverts” allow a brand to display several images at once and use a “learn more” button to lead consumers to its own sit
  • the company had no immediate plans to introduce a “Buy” button, similar to the one that Facebook has been trialling. Retailers want the group to introduce functions that will allow users to purchase products seen through the app
  • Instagram is attractive to advertisers partly because of its popularity with hard-to-reach teenagers.
  • A lobbying push by big technology groups, including Facebook, helped to water down the proposed ban. National governments will now be able to reduce the age at which personal data may be used to 13
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    Instagram is now focusing on leveraging more of the parent company resources to increase app's monetization through ad sales. Therefore making their ad features available on the international markets and focusing on the smaller companies and entrepreneurs 
Maria Gurova

The Personal Blog of Zack Kanter - How Uber's Autonomous Cars Will Destroy 10 Million J... - 1 views

  • . Autonomous cars will be commonplace by 2025 and have a near monopoly by 2030
  • They will cause unprecedented job loss and a fundamental restructuring of our economy, solve large portions of our environmental problems, prevent tens of thousands of deaths per year, save millions of hours with increased productivity, and create entire new industries that we cannot even imagine from our current vantage point.
  • Morgan Stanley’s research shows that cars are driven just 4% of the time,5 which is an astonishing waste considering that the average cost of car ownership is nearly $9,000 per year.6
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  • The car purchasers of the future will not be you and me – cars will be purchased and operated by ride sharing and car sharing companies.
  • , it is unlikely that major automakers like General Motors, Ford, and Toyota will survive the leap.
  • while startup automakers like Tesla will thrive on a smaller number of fleet sales to operators like Uber by offering standardized models with fewer options.
  • 884,000 people are employed in motor vehicles and parts manufacturing, and an additional 3.02 million in the dealer and maintenance network.22 Truck, bus, delivery, and taxi drivers account for nearly 6 million professional driving jobs. Virtually all of these 10 million jobs will be eliminated within 10-15 years
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    an article about autonomous transportation and how disruptive they might be not only for the car and transport industry but for entire economy
Maria Gurova

Norway gives powers to rights holders in piracy battle - 1 views

  • companies will be able to order the scanning of suspected copyright infringements and also target Internet Service Providers (ISPs)
  • “If you are an entity and feel you have IP rights and are the subject of piracy, what the law allows you to do is to start collecting suspected Internet addresses.  At the point when you have enough evidence you can then approach the court to get the ISP to reveal their identity
  • Once the entity has that address it’s up to them whether they want to bring a copyright case to the court or write to the person behind the website
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  • It appears to be designed to serve as a tool for rights holders to intervene against illegal file sharing by the use of peer-to-peer technology and web sites
  • “It is still an open question whether the rights holders will be able to use the legislation as a tool against copyright infringements that employ different technology, such as cloud-based storage and sharing of infringing material.
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