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Maria Gurova

What Happens When Medical Science Meets Data Science? | Co.Exist | ideas + impact - 0 views

  • If data from personal biometric devices is ever going to be truly useful to researchers, big medical centers will have to pull it into electronic health records (EHRs), de-identify it, and make it public. Without the medical data found in EHRs, like CT scans, X-rays, and blood tests, researchers have little context for wearable sensor data and there is little useful information that can be gleaned from just the raw data
  • Practice Fusion, a popular EHR company, will begin opening up its API over the next year to pull in data from wearable sensors to its platform.
  • Basis, a startup that makes a health sensor-laden watch, is working on the first step: a device-agnostic platform that puts all of a person’s health sensor data into a single online repository.
Maria Gurova

Google on Its Own Transparency Report: This Is Not Good Enough - Rebecca J. Rosen - The... - 0 views

  • To promote transparency around this flow of information, we’ve built an interactive online Transparency Report with tools that allow people to see where governments are demanding that we remove content and where Google services are being blocked.
  • Though Google would often note that the report was not complete picture of how governments accessed user data online, it couched that admission in the context that the report was growing and improving with each release.
  • Since we began sharing these figures with you in 2010, requests from governments for user information have increased by more than 100 percent. This comes as usage of our services continues to grow, but also as more governments have made requests than ever before. And these numbers only include the requests we’re allowed to publish.
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  • Instead of highlighting the report's strengths, it is using this release to emphasize what it cannot say, but wants to.
Maria Gurova

The Future of Advertising Hinges on Understanding Identity | Adweek - 0 views

  • . The future of identity lies in digitizing the physical world, and the context in which we collect data about identity needs to become transparent.
  • Will consumers understand that better identity data equals higher-quality messaging to them throughout their lives? Context will allow us to exchange value better and build deeper networks in physical world data collection.
  • We need better systems to understand and provide access to individuals’ identity by service and by object
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  • How do we get the right message to the right user to maximize the value to the consumer? In doing so, we can minimize waste and theoretically deliver a much more accurate and compelling experience
  • The Internet of Things phenomenon is in the early days of posing the question: Can we, or should we, bring the intelligence and efficiency of the Internet to everyday objects?
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