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Immersive journalism is an emerging genre in which sound, video, and reporting are melded together and presented with virtual reality technology to put the consumer in the scene, usually experiencing it from the point of view of the participants.

The larger concept is the cultivation of empathy, using the information—sight, sounds—point-of-view—to cause the user to see things he or she wouldn’t have seen otherwise.

It isn’t unreasonable to suggest that the way stories are told and received may fundamentally change in the next twenty to thirty years.  There are many ways to tell stories and to engage an audience.  Immersive journalism places emphasis on engagement through perspective, placing the user inside of the experience.

what’s called “deep learning”—a form of artificial intelligence that’s rapidly reinventing a wide range of online services—the company is beefing up its Inbox by Gmail app so that it can analyze the contents of an email and then suggest a few (very brief) responses

The idea is that you can rapidly respond to someone while on the go—without having to manually tap a fresh message into your smartphone keyboard.

system learns to generate appropriate replies by analyzing scads of email conversations from across Google’s Gmail service

Their research suggests that the whoosh-ing sound of a can opening may make a drink seem fizzier, for example, or that the yellow hue of 7Up can make the soda taste more lemon-y.

new version of Cadbury's chocolate bar was similarly rejected by consumers when the company changed the classic rectangular chunks to curved segments. The chocolate bar was made exactly the same way that it always has been, but a big change in the way it looked made people think that it tasted drastically different

He's also working with a cancer hospital to experiment with the ways that plating, lighting and sound could counter the metallic taste and nausea that often accompanies chemotherapy.