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anna_nelidova

MediaCom clients could benefit from emotion tracking tech | The Drum - 0 views

  • Realeyes last year received a near £3m grant from the The European Commission help develop its technology, which claims to track the ‘likability’ of brand’s marketing efforts by measuring people’s emotions via standard webcams as they watch video content.
  • Tools such as Realeyes allow us to get behavioural information upfront, so we can optimise and measure content before launch.
  • This enables us to deliver more effective video and more efficient distribution, making the message more impactful and delivering increased business advantage for our clients
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  • MediaCom will integrate the Realeyes platform into it’s central content hub and apply it across its client roster including brands such as P&G, Coca Cola, GSK, Shell, Sony Mobile and Volkswagen
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    Incorporation of emotion measurement technology into content testing and media planning.
Maria Gurova

Study: Lego faces have been getting 'angrier' over last 20 years (Wired UK) - 1 views

  • The University of Canterbury team, led by Christoph Bartneck of the university's Human Interface Technology Lab, wanted to explore one way Lego might be influencing children through play. Toys, and play time, are considered vital to the development of emotional understanding in children, and with an average of 75 Lego blocks per human on Earth it makes sense to see what kinds of emotions Lego is presenting to children
  • On average, heads displayed 3.9 different emotions, which means that for a lot of the faces their emotional state is reasonably complex and ambiguous.
  • We cannot help but wonder how the move from only positive faces to an increasing number of negative faces impacts how children play
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  • Lego is moving towards a more conflict based play themes
  • the children that grow up with Lego today will remember not only smileys, but also anger and fear in the Minifigures' faces
Olga Bykova

Are mind control toys set to be the next big thing for 2013? Cat ears that react to wea... - 1 views

  • A company has created a set of ears that apparently respond to the wearer’s emotions via a sensor on the forehead.
Maria Gurova

Frustrated? Confused? Learning software could watch your face for signals and match con... - 0 views

  • they were able to show that automated facial expression recognition could be nearly as accurate as human recognition in analyzing a wider range of student movements and gestures.
  • emotionally-aware software isn’t without ethical and privacy questions, but it opens the door to technology that’s even more engaging and that fits more seamlessly into our lives.
  • types of technologies could be used to generate more personalized digital experiences
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  • Those
  • emotion-sensing technology could build on the already booming field of adaptive learning software that assesses students’ mastery and delivers content appropriate to their skill level.
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    New face expression technology that is used for learning within computing classes, but can also be used in media and entertainment 
Anna Dubinina

Relationships with Robots: Good or Bad for Humans? - 0 views

  • making robots look like humans or cute animals, we may develop emotional affinity toward the machines
  • . This could help promote trust with users—but perhaps also overtrust?
  • Robots are tools, but they are tools that sometimes hold meaning for people that interact with them, or through them, as when robots are teleoperated at a distance
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  • In addition, sometimes robot operators insert a very clear extension of themselves into the robot, much like we see people invest in game avatars
  • I’d also categorize extending a sense of oneself into a robot as a form of attachment.
  • In ten or twenty years, when humanlike and animal-like robots are employed in a more drone-like way from a greater distance, will a similar user self-extension or new human-robot social phenomenon cause any hesitation during human-directed tasks and effect mission outcomes?
  • As AI and robots become more involved in our models of everyday life, I believe there will be a spectrum of emotional responses toward robots depending on their roles (for instance, caregiver, educator, industrial, companion, etc.) and individual user tendencies.
  • A consequence of purposeful design for attachment is that objects of attachment trigger the owner’s emotions in situations like decision making, and so can be agents of persuasion or otherwise effect someone’s actions
  • The bottom line is that these human-AI/robot interactions are transactions and not reciprocal, and therefore probably not healthy for most people to rely on as a long-term means for substituting organic two-way affectionate bonds, or as a surrogate for a human-human shared relationship
  • Is attachment to a robot problematic ethically?
alexbelov

The 10 skills you need to thrive in the Fourth Industrial Revolution | World Economic F... - 0 views

  • By 2020, the Fourth Industrial Revolution will have brought us advanced robotics and autonomous transport, artificial intelligence and machine learning, advanced materials, biotechnology and genomics. These developments will transform the way we live, and the way we work. Some jobs will disappear, others will grow and jobs that don’t even exist today will become commonplace. What is certain is that the future workforce will need to align its skillset to keep pace.
  • Creativity will become one of the top three skills workers will need.
  • negotiation and flexibility are high on the list of skills
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  • Those working in sales and manufacturing will need new skills, such as technological literacy.
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    Technological change sets new requrements to people as some occupaitons become obsolete and others emerge. Tops skills in the next 5 years are: complex problem solving, critical thinking, creativity, people management, coordinating with others, emotional intelligence, judgement and decision making, service orientation, negotiation, cognitive flexibility.
alexbelov

Experiencing the News: Immersive Journalism | Virtual Reality Times - 2 views

  • Immersive journalism is an emerging genre in which sound, video, and reporting are melded together and presented with virtual reality technology to put the consumer in the scene, usually experiencing it from the point of view of the participants.
  • The larger concept is the cultivation of empathy, using the information—sight, sounds—point-of-view—to cause the user to see things he or she wouldn’t have seen otherwise.
  • It isn’t unreasonable to suggest that the way stories are told and received may fundamentally change in the next twenty to thirty years.  There are many ways to tell stories and to engage an audience.  Immersive journalism places emphasis on engagement through perspective, placing the user inside of the experience.
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    Immersive journalism revolutionises documentary storytelling via use of VR. Placing the user inside of the experience IJ provokes deep emotions, empathy and engagement.
evgeny lavrov

LEGO.com Parents Child Development : Conflict Play - 0 views

  • research shows that even very young children understand the distinction. Kids as young as four or five years old understand that it’s against the rules to turn aggressive play into real aggression.
  • As they grow older, children begin to develop an understanding of good and evil
  • Youngsters between the ages of 6 and 7 can better interpret characters’ emotions and motivations
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  • even in the absence of information about the character’s past.
  • The age of 8 has been identified as a watershed at which children become measurably more likely to act out aggressions after watching violent behavior on television
  • . The children recognize that in the real world it’s impossible to fly without a plane or to be born with skin that deflects bullets. 
  • By age 10 or 11, children will make fairly complex judgments about characters’ motivations and they regularly distinguish between justified and unjustified violence
  • One study also found that if you ask children between the ages of eight and ten who they most want to be like, they are far more likely to cite superhero type characters than everyday folks like their parents.
  • but conflict play continues to provide a unique transitional space for children to explore and express their own tensions
  • We also aim to develop conflict play scenarios where children can experience the benefits of cooperation. With the fate of the world (or even the entire universe) hanging in the balance, children must learn how to build teams, trust in others and work together towards common goals. In those pretend situations, developing social skills may be the only way to overcome the lords of evil!
evgeny lavrov

Новый подход: искусственный интеллект учат интуиции - 0 views

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    Новый подход: искусственный интеллект учат интуиции
Maria Gurova

A DIY Platform For Building Devices You Control With Your Mind | Co.Design | business +... - 0 views

  • OpenBCI, a Kickstarter project by Conor Russomanno and Joel Murphy, aims to fill this need by offering makers, hobbyists, and other geeky tinkerers a fully open-source prototyping platform for designing whatever mind-control UIs they can dream up
  • 100 Famous Movie Quotes, Visualized
  • The only thing that will lead to the tipping point of BCI practicality is simultaneous and rapid hardware and software iteration; Joel and I both believe that this type of rapid technological innovation cannot take place behind closed doors, hence our unfaltering mission to keep OpenBCI totally open source and include as many people of varying disciplines as possible
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  • OpenBCI is designing the Lego blocks; someone else will build the castle.
  • Making EEG-controlled novelties is one thing, but designing better medical devices to enable paralyzed people to move their wheelchairs, or locked-in patients to communicate, is a truly noble enterprise
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    watch the video in the article, it's really comprehensive in understanding the idea
evgeny lavrov

1 | These Two Robots Are Very Much In Love | Co.Exist: World changing ideas and innovation - 1 views

  • Smarter, functional robots are poised to take our job--so goes the popular narrative--but they’ll never have the emotional intelligence to approximate the complexity of human relationships. Vincent and Emily seem to ask: if robots can fight like people in love, can they one day love like them too?
Anna Dubinina

Bentley подбирает авто по выражению лиц покупателей - 0 views

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    Bentley Inspirator анализирует эмоции покупателя, которые он испытывает во время специального фильма, а также с помощью камеры следит за мимическими изменениями лица человека. Затем, исходя из результатов, программа предлагает цвет, конфигурацию автомобиля, подходящие именно для данного покупателя.
Vladimir Antonov

Soon, Gmail's AI Could Reply to Your Email for You | WIRED - 0 views

  • what’s called “deep learning”—a form of artificial intelligence that’s rapidly reinventing a wide range of online services—the company is beefing up its Inbox by Gmail app so that it can analyze the contents of an email and then suggest a few (very brief) responses
  • The idea is that you can rapidly respond to someone while on the go—without having to manually tap a fresh message into your smartphone keyboard.
  • system learns to generate appropriate replies by analyzing scads of email conversations from across Google’s Gmail service
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  • neural network—a vast network of machines that approximates the web of neurons in the human brain—and this neural network analyzes the information in order to “learn” a particular task.
  • Google’s Smart Reply system doesn’t always get things right. But that’s part of the reason the company provides three potential replies to each email—not just one.
  • The system uses what’s called a “long short-term-memory,” or LSTM, neural network. Essentially, this is a neural net that exhibits something akin to human memory. It can “remember” the beginning of an email as it’s parsing the end—and that helps it, on some level, understand this natural language
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    This technology could be developed further to other areas, to tailored made games for kids for example, that are adopt to each individual gaming style so kids find that games are actually made specially for them what makes their experience really personal and unique.
Anna Dubinina

How Packaging Influences The Way We Taste Food - 2 views

  • Their research suggests that the whoosh-ing sound of a can opening may make a drink seem fizzier, for example, or that the yellow hue of 7Up can make the soda taste more lemon-y.
  • new version of Cadbury's chocolate bar was similarly rejected by consumers when the company changed the classic rectangular chunks to curved segments. The chocolate bar was made exactly the same way that it always has been, but a big change in the way it looked made people think that it tasted drastically different
  • He's also working with a cancer hospital to experiment with the ways that plating, lighting and sound could counter the metallic taste and nausea that often accompanies chemotherapy.
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    How does Disney taste?
Vladimir Antonov

BMW Vision Next 100 shows future of BMW - Business Insider - 1 views

  • body of the concept car is designed to maximize aerodynamic efficiency and is constructed primarily out of recycled materials
  • BMW has also eliminated to wood and leather from the its interiors to promote sustainable manufacturing.
  • The BMW design study also incorporates full autonomous and manual driving modes, called "Ease" and "Boost" modes.
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  • In Ease mode, the car is fully autonomous, and the driver the able to sit back let the machine do the driving.
  • Boost mode affords the driver the opportunity to push the performance boundaries of the BMW at his or own pleasure. It's the traditional BMW driving experience. 
  • future of automobiles will be built upon four pillars
  • Artificial intelligence and intuitive technology
  • future cars will be able to learn, think and interact in a more human-like manner. 
  • future technology will be seamlessly integrated into the usage experience in way that the driver may not even know he or she is interacting with technology
  • According to BMW, the development of carbon fiber and composite parts along with new manufacturing techniques like 4D printing may render old-fashioned pressed steel obsolete.
  • mobility will remain an emotional experience
  • BMWs will remain driver focused
  • Features such as autonomous drive are key because they keep the brand at the forefront technological development. But they may threaten the driver-centric, pleasure-of-driving ethos BMW has built for itself over the past 100 years
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    1. BMW probably won't be exist in 100 years from now :) 2. Those cars will be on our roads much much sooner 
alexbelov

В России создадут многопользовательскую игру с нейроинтерфейсом - Известия - 0 views

  • В 2017 году в России появится первая многопользовательская игра с нейроинтерфейсом: гарнитура будет считывать эмоции игрока и транслировать их на игрового персонажа. Разработкой оригинального мультинейроинтерфейса с гарнитурой, способной регистрировать в режиме реального времени целый ряд физиологических показателей
  • Мы стремимся создать обучающую и развивающую систему, знаменующую привнесение нового механизма контроля игровой среды, поведения объекта и восприятия контента, — рассказал Владимир Статут, генеральный директор «Нейроматикс». — Создаваемая нами система — это мультинейроинтерфейс. На рынке игровых приложений пока нет нейроинтерфейса, который бы полностью соответствовал потребительским пожеланиям к утилитарным свойствам оборудования. В основном все что есть построено на распознавании электроэнцефалограммы, мы же стремимся расширить ворота, регистрируя больше показателей: кожно-гальваническую реакцию, миограмму, кулограмму, пульс, температуру и так далее. По сумме этих данных мы сможем получать нужную информацию о психофизиологическом состоянии пользователя, дифференцировать ее и направлять на систему управления средой, которая, в свою очередь, таким образом будет давать обратную связь и развивать пользователя
  • Фундаментальная задача в том, чтобы определить минимально необходимый набор физиологических параметров для выделения и классификации функциональных состояний: когда человек испытывает стресс, утомление и т.д.
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  • По прогнозам экспертной группы NeuroNet, к 2035 году мировой рынок нейротехнологий достигнет объема $1 трлн. Такой уровень будет достигнут благодаря массовому использованию искусственных органов, таких как ухо, глаз или нога (от сегодняшних протезов и слуховых аппаратов их будет отличать прямое управление центральной нервной системой), развитию нейроморфных компьютеров и интерфейса для нейроуправления бытовым пространством.
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    Система будет получать обратную связь от пользователя через многочисленные показатели состояния организма (например, пульс, температура, кожно-гальваническая реакция и др.) для трансляции в эмоции в игре и управления игровой средой.
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