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Oleg

It's Official: Disney Acquires Maker Studios For At Least $500M | TechCrunch - 0 views

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    Это новость к тренду про short-form video, о которой мы говорили некоторое время назад. Очевидно, что этот формат не просто популярен в инете, но и выйдет за его рамки в ближайшие несколько лет.
Maria Gurova

YouTube's Grand Plan to Make VR Accessible to Everybody | WIRED - 0 views

  • Today, YouTube is unveiling 360-degree virtual reality videos and a virtual movie theater for all YouTube videos, available to anyone with a Google Cardboard headset. The goal is to “democratize virtual reality” and “bring VR to everybody
  • social network is now seeing 8 billion daily video views. Facebook itself recently debuted 360 video. And the social networking giant owns Oculus,
  • But Facebook, its biggest competitor, is rapidly encroaching on YouTube’s turf.
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  • expects that library of content to grow “very rapidly,” especially as the company works with YouTube creators to get more VR content up on the platform
  • According to Variety, these YouTube stars are even more influential among US teens than Hollywood celebrities.
  • The one stumbling block is that not that many people have the equipment to experience VR. Google says some 1 million folks already own the Cardboard viewer
  • it’s convenient that the company is launching these virtual reality features right before The New York Times ships 1.3 million Google Cardboard sets this weekend, as it debuts its new VR documentary, “The Displaced.”
Maria Gurova

Facebook will give video makers a cut - 0 views

  • "There's a certain class of content which is only going to come onto Facebook if there's a good way to compensate content owners for that,"
  • "We've recently rolled out the business model for this. We'll give a revenue share on a portion of the views to content owners
  • To grasp the scope of change unraveling in content creation, which is increasingly fragmented, consider all the mobile apps on your smartphone.
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  • Studies consistently show users thumb through only a handful of apps on a regular basis
  • This is why tech bellwethers — from social media platforms such as Facebook to traditional hardware companies like Apple — are churning out news products, designed to court and engage audiences to their brand-ecosystems.
  • Facebook plans to announce the launch of Notify, a standalone news app, the Financial Times reports. Featured content will come from media partners including Vogue, The Washington Post and CBS.
  • Professional content already is splintered across content creators and technology platforms
  • Apple News, for iOS 9. The mobile app aggregates news from a wide range of sources into a mobile-friendly format,
  • Twitter Moments is a feature on Twitter that links tweets in a traditional story format, from beginning to end.
  • Snapchat has been partnering with publishers for Snapchat Discover. The app, widely popular with millennials, includes a "Discover" feature that showcases stories from publishers including Vice, People, CNN and National Geographic
  • For example, with instant articles Facebook directly hosts outside publishers' articles on its social network — and Facebook pockets the traffic
  • Facebook on Wednesday also said its daily video views have reached 8 billion, though some tech analsyts including Pfeiffer wonder if a single view is measured by only a few seconds on an autoplay setting.
  • Facebook in fact is testing its own, site-specific video hub, as Re/code has reported.
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    social media is rapidly moving towards serving as a one-stop destination for all consumer media needs 
Maria Gurova

Mattel Unveils ThingMaker, A $300 3D Printer That Lets Kids Make Their Own Toys | TechC... - 0 views

  • Mattel unveiled its new, $300 3D Printer, the “ThingMaker,” which will allow children to print their own toys at home
  • While there are affordably priced 3D printers available today, the software that works with them can sometimes have a learning curve that can hinder adoption. With the new application, live now on iOS and Android, the goal was to make it easy enough for anyone to design their own toys – even younger children
  • The idea isn’t just to print an object and be done, however – instead, kids will print parts that can be assembled to form larger creations, like dolls, robots, dinosaurs, scorpions, skeletons, bracelets or necklaces, for example
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  • This process can take anywhere from 30 minutes for a small item, up to overnight (e.g. 6 6 to 8 hours) for a larger toy
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    Mattel presented a new affordable toy that allows kids to build their own toys at home using a kids-friendly app that is easy to use for a novice and a home 3D printer. The spread of this technology might put pressure on the traditional toy market and create opportunity for IPs owners to allow kids interact with their favorite franchise in the whole new way
Maria Gurova

Trunk Club Would Like You To Dress Better, Increase Your "Style Aptitude," Have More Se... - 1 views

  • ay you’re a time-starved man with a hankering to dress better. Just sign up on Trunk Club, one of whose style experts will call or email you shortly after to talk about your vision for your wardrobe. A few days later, a bemused FedEx employee shows up at your door bearing a trademark "trunk" (made of cardboard), which contains 10 or so items of clothing.
  • Finding someone who knows style is less important than finding someone who understands sales and relationship management
  • We have between 40 and 50 now, and 90% are women. They tend to have a background that includes sales, but rarely retail.
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  • Hey, is it cool if I friend you on Facebook to see what you do, and what you like?" It’s a powerful tool to help us get the right clothes your way
Maria Gurova

Is it curtains for the big screen? - FT.com - 1 views

  • According to the National Association of Theatre Owners, US movie attendance peaked in 2002 and has been steadily declining ever since. To compensate, theatres have rolled out new technologies such as 3D, Imax and premium large-format cinemas, raising their ticket prices and thus keeping the box office at record-breaking levels
  • The majority of us are increasingly staying home.
  • At Cannes this year, the studio with the most films in competition
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  • was not one of the big studios, but the streaming service Amazon.
  • But blockbusters have a design flaw: their marketing costs are enormous — opening a movie typically costs anywhere from $20m — and they spend less and less time in cinemas. To take a recent example, ticket sales for Batman v Superman: Dawn of Justice dropped by an astonishing 68.4 per cent on its second weekend
  • “What you’re going to end up with is fewer theatres,” George Lucas said during a panel at the University of Southern California in 2013. “Bigger theatres, with a lot of nice things. Going to the movies is going to cost you 50 bucks, maybe 100.”
  • He argued that a film will come out in cinemas for 17 days — three weekends — which is where 98 per cent of films make 95 per cent of their revenues anyway. On the 18th day, the film will be available everywhere and you will pay for the size: a movie screen will be $15, a 75-inch TV will be $4, a smartphone will be $1.99.
  • “Fifty per cent of Americans did not step into a movie theatre last year, and of the 50 per cent that did go into a theatre, 95 per cent of them went to one or two films,”
  • Arguably, it’s more visual than television. It has our full attention: each frame must pull its weight in terms of narrative and spectacle. That is why it is a director’s medium: it envelops us. TV comes to us, into our homes, casual, familiar, favouring habit-forming episodic narratives. That is why it is a writer’s medium. The big screen glamorises — its stars are the stuff of myth; the small screen is more like a member of the family
  • And something like The Avengers, it’s too much fun laughing with the audience. These things are communal experiences.
  • But then many film-makers would argue that movies should be consumed differently from music: a song is a song wherever you play it, whereas films were built for the big screen.
  • “I don’t think that experience is going to die,” says Obst, “although I do worry that eventually we will all be inside on our huge computer screens, watching all of the different types of entertainment together
  • Nothing breaks the spell of the movie more instantly than the pause button.
Maria Gurova

Google: The new GE: Google, everywhere | The Economist - 0 views

  • Its latest purchase is Nest Labs, a maker of sophisticated thermostats and smoke detectors: on January 13th Google said it would pay $3.2 billion in cash for the firm. Google’s biggest move into hardware so far is its $12.5 billion bid for Motorola Mobility
  • With Google’s collection of hardware businesses, the common factor is data: gathering and crunching them, to make physical devices more intelligent.
  • Packed with sensors and software that can, say, detect that the house is empty and turn down the heating, Nest’s connected thermostats generate plenty of data, which the firm captures.
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  • This month Samsung announced a new smart-home computing platform that will let people control washing machines, televisions and other devices it makes from a single app. Microsoft, Apple and Amazon were also tipped to take a lead there, but Google was until now seen as something of a laggard.
  • it is likely to do what it did with driverless cars: take a technology financed by military contracts and adapt it for the consumer market.
Maria Gurova

A DIY Platform For Building Devices You Control With Your Mind | Co.Design | business +... - 0 views

  • OpenBCI, a Kickstarter project by Conor Russomanno and Joel Murphy, aims to fill this need by offering makers, hobbyists, and other geeky tinkerers a fully open-source prototyping platform for designing whatever mind-control UIs they can dream up
  • 100 Famous Movie Quotes, Visualized
  • The only thing that will lead to the tipping point of BCI practicality is simultaneous and rapid hardware and software iteration; Joel and I both believe that this type of rapid technological innovation cannot take place behind closed doors, hence our unfaltering mission to keep OpenBCI totally open source and include as many people of varying disciplines as possible
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  • OpenBCI is designing the Lego blocks; someone else will build the castle.
  • Making EEG-controlled novelties is one thing, but designing better medical devices to enable paralyzed people to move their wheelchairs, or locked-in patients to communicate, is a truly noble enterprise
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    watch the video in the article, it's really comprehensive in understanding the idea
Maria Gurova

Instagram to ramp up efforts to lure small businesses - FT.com - 1 views

  • When we launched ads two years ago, ads were available in just eight countries. In September, we opened for business in around 200 countries
  • Facebook’s global sales team was beginning to push Instagram’s advertising to small businesses, providing them with the ability to target marketing at particular users
  • that international expansion was a priority, with 75 per cent of its more than 400m users based outside the US
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  • it has said that its second-largest market outside its home country is Brazil, where it has about 29m users. On Monday, it announced that it has 9m users in Germany and has previously said that it has more than 14m users in the UK
  • Analysts only just started releasing their estimates last year, suggesting the app could generate between $1.2bn and $2bn in sales in 2016
  • Instagram’s monthly active user base could reach up to 520m by the end of 2016.
  • Instagram launched an advertising format that allowed marketers to include links to their products and websites. The so-called “carousel adverts” allow a brand to display several images at once and use a “learn more” button to lead consumers to its own sit
  • the company had no immediate plans to introduce a “Buy” button, similar to the one that Facebook has been trialling. Retailers want the group to introduce functions that will allow users to purchase products seen through the app
  • Instagram is attractive to advertisers partly because of its popularity with hard-to-reach teenagers.
  • A lobbying push by big technology groups, including Facebook, helped to water down the proposed ban. National governments will now be able to reduce the age at which personal data may be used to 13
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    Instagram is now focusing on leveraging more of the parent company resources to increase app's monetization through ad sales. Therefore making their ad features available on the international markets and focusing on the smaller companies and entrepreneurs 
Maria Gurova

These are the top-earning YouTube stars of 2015 according to Forbes | The Verge - 1 views

  • The financial magazine has published its first ever list of top earners on the video platform, with the irrepressible Felix Kjellberg (better known as PewDiePie) heading the charts with pretax earnings of $12 million,
  • most of these individuals’ income comes from advertising such as sponsored videos and previews, although four of those on the list also have book deals, while a few even offer their own product lines.
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    The fact that Forbes made an official ranking of income of the YouTube celebrities is an indication that this is an actual economic driver. The numbers might not be accurate at this point of time, as there's no infrastructure to track income individuals' receive through this type of monetisation, but this is only a matter of time  
Maria Gurova

5 | 5 Visions For What Families Will Look Like In 2030 | Co.Exist | ideas + impact - 2 views

  • As more people move into cities, natural resources decline, climate change heats up, and the "sharing economy" continues to pick up steam, our notions of family will continue to shift.
  • five different types of families of the future: the Multi-Gens, the Silver Linings, Ruralites, the Tandem Tribe, and Modular Movers. The firm also work out how different brands might service each family type
  • The Multi-Gens are exactly what they sound like--multiple generations of families living together.
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  • with a "cloud-based family hub" that allows family members to divvy up chores and financial transactions
  • the local Marks & Spencer department store (this is the U.K., after all) has been converted into a combination cafe, store that both shares and rents items, and maker-space outfitted with the requisite 3-D printer
  • The Silver Linings families live in community-centric villages for active older people that offer amenities like yoga and fitness classes
  • The Ruralites are families living in rural areas that live at the cutting edge of technology--using 3-D printers to get replacement parts for household items and "video walls" to communicate with friends and family
  • Dragon Rouge refers to single parents sharing a family home as members of the Tandem Tribe. In this vision, energy and resources are tracked individually and a larger micro-community offers shared resources, including tools and vehicles.
  • Finally, there are the Modular Movers--professionals who hop from one megacity to the other, exploring the world while they work and opting to walk and use bikes whenever possible. Like some of the other family types, this group relies on shared resources and subscription plans.
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    what would families look like in 20 years
Maria Gurova

Star Wars Characters Will Now Teach Your Kids To Code | WIRED - 1 views

  • Today, as part of its annual Hour of Code event, Code.org is launching a free online tutorial that prompts kids to build their own games, based on characters in the upcoming Star Wars: The Force Awakens.
  • where they’ll learn to write code to design their own games featuring characters like R2-D2 ad C-3PO.
  • Of the 5 million students currently registered on Code.org, around 2 million are girls and around 2 million are black or Hispanic.
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  • That’s one reason why the Hour of Code tutorial, which is available to anyone online, focuses on the film’s prominent female characters, instead of, say Han Solo or Luke Skywalker.
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    New collaboration between Code.org that spread the popularity of coding among kids and Disney. This time featuring SW franchise 
Anton Vorykhalov

REDEF ORIGINAL: By Obsessing Over the Present, Big Media has Forgotten its Past and End... - 0 views

  • By Obsessing Over the Present, Big Media has Forgotten its Past and Endangered its Future (But it’s Not Too Late)
  • When it comes to digital-era investments, Disney has certainly been the most active of the major media companies (though IP represents more than 80% of total outlays). Over the past decade, the House of Mouse has bought the largest YouTube Multi-Channel Network (Maker Studios), a mobile gaming company (Playdom), several multi-media storytelling platforms (Marvel, LucasArts, Pixar), become Vice’s largest outside shareholder, doubled down on technology-driven theme park experiences (MagicBand, VR), established an annual fan expo (D23), formed an accelerator program with TechStars (Disney Accelerator) and launched an ever-expanding sandbox video game at the cost of more than $125M (Disney Infinity)
  • For the past 20 years, television networks have reaped more than $1T inflation adjusted revenues and $300B in net cash flow thanks to what was sown throughout the 1980s and early 1990s (most cable networks took years to hit cumulative net profits, with several market leaders accumulating hundreds of millions in losses doing so). But the harvest is coming to an end. Crop rotation is not a waste; it’s an essential investment in forward productivity.
evgeny lavrov

The Battle for the Last Unconquered Screen-The One in Your Car - WSJ - 0 views

  • The average American driver spends 51 minutes a day in the car
  • On future screens, local restaurants, doctors’ offices and other services could target ads based on typical driving routes
  • “We see this as the battle for the fourth screen,”
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  • Data privacy is a particular concern for German car makers
  • Beyond Apple and Google, other tech companies are working to get their offerings incorporated into car systems
  • Samsung Electronics Co
  • Microsoft Corp. is also edging
  • The launch of self-driving vehicles in the coming years could bring even more screens into the car, on and off the dashboard, as passengers get more time to work, shop or watch movies on the road.
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