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Anton Vorykhalov

Burberry - moving from digital prowess to e-commerce leadership - diginomica - 0 views

diginomica.com/...owess-to-e-commerce-leadership

DCP E-commerce Fashion

shared by Anton Vorykhalov on 15 Jul 16 - No Cached
  • Burberry – moving from digital prowess to e-commerce leadership
  • Burberry’s spent a lot on digital over the years, but it hasn’t achieved the e-commerce leadership it aspires to. CEO Christopher Bailey wants to change that.
  • In financial terms, that translates into an expectation that e-commerce strategy will drive a third of revenue growth over the coming three years. That’s only going to be possible if the firm can achieve its stated objective of creating more personalized customer experiences, online and offline.
  • Anton Vorykhalov on 15 Jul 16
     
    High-end brands goes online
alexbelov

Facebook's Trojan Horse Commerce Strategy | Re/code - 0 views

recode.net/...trojan-horse-commerce-strategy

Technology Social ecommerce

shared by alexbelov on 11 Mar 16 - No Cached
  • Using partners that have existing payment systems would be one option, but many of the most obvious partners have become direct or quasi-competitors to Facebook over recent years, including both Amazon and Apple. Once a user’s first transaction is completed, the rest is straightforward, but it’s that first transaction that’s going to be the hard part. Crack that, and Facebook should quickly become a major player in e-commerce, adding yet another arrow to its quiver and opening up a whole new set of revenue streams.
  • alexbelov on 11 Mar 16
     
    Facebook will become an e-commerce market player soon, knowing everything about billions of customers and sellers.
Maria Gurova

Instagram Testing 3D Touch Ads - 1 views

www.fastcompany.com/...instagram-testing-3d-touch-ads

Technology social media e-commerce Instagram mobile advertising micro-moments Shop Now ADD instant shopping Market Access vs Ownership Consumerism 2.0

shared by Maria Gurova on 10 Nov 15 - No Cached
  • says the move by Instagram is part of an ongoing initiative to add more e-commerce features to the platform, as well as more ways to display and interact with products
  • "Mobile commerce is definitely a space we are looking at closely.
  • Instagram has become increasingly more interested in advertising and has deployed a variety of new products and ad formats for advertisers.
  • Maria Gurova on 10 Nov 15
     
    Instagram is testing tools that might make it the e-comemerce platform of the future
zolotarev

Наступает эра S-commerce: исследование Data Insight и Яндекс.Кассы - 0 views

www.sostav.ru/...ght-i-yandeks-kassy-37064.html

e-commerce marketing

shared by zolotarev on 21 May 19 - No Cached
  • zolotarev on 21 May 19
     
    Уже более половины российских интернет-пользователей регулярно делают покупки в социальных онлайн-каналах, и эта доля будет только расти мелкие и средние игроки рынка все чаще используют в качестве канала продаж не свой сайт, а «инфраструктуру», так называемые «социальные каналы»: соцмедиа, мессенджеры, доски объявлений и т. п. У социальных каналов есть потенциал для роста: каждый четвертый из тех, кто уже пользовался ими, но еще ни разу не покупал, утвердительно ответил, что «хотел бы попробовать». Еще столько же людей ответили так же, но менее определенно: «скорее, да»
Anton Vorykhalov

Goxip is a 'shoppable Instagram' for fashion followers in Asia | TechCrunch - 1 views

techcrunch.com/...-for-fashion-followers-in-asia

E-window-shopping DCP

shared by Anton Vorykhalov on 21 Jun 16 - No Cached
  • Gimenez’s take is “shoppable Instagram:” an app that uses image recognition and a large collection of retailers — 400-500 merchants selling over two million items from upwards of 15,000 brands — to create a more engaging and ultimately more fruitful social commerce experience.
  • Social commerce, the idea of buying products listed on social media sites, is huge in Asia.
  • “When you see anything online or on Instagram, the frustration is that you can’t shop even when people are using it as merchants,
Maria Gurova

Trunk Club Would Like You To Dress Better, Increase Your "Style Aptitude," Have More Se... - 1 views

www.fastcompany.com/...r-style-aptitude-have-more-sex

personalisation customization on demand DCP clothing Social social networks wardrobe management maker movement Economy e-commerce

shared by Maria Gurova on 01 Jul 16 - No Cached
  • ay you’re a time-starved man with a hankering to dress better. Just sign up on Trunk Club, one of whose style experts will call or email you shortly after to talk about your vision for your wardrobe. A few days later, a bemused FedEx employee shows up at your door bearing a trademark "trunk" (made of cardboard), which contains 10 or so items of clothing.
  • Finding someone who knows style is less important than finding someone who understands sales and relationship management
  • We have between 40 and 50 now, and 90% are women. They tend to have a background that includes sales, but rarely retail.
  • ...1 more annotation...
  • Hey, is it cool if I friend you on Facebook to see what you do, and what you like?" It’s a powerful tool to help us get the right clothes your way
Anton Vorykhalov

Sketching Pictures Could Be the Future of Online Shopping | Digital Trends - 0 views

www.digitaltrends.com/...opping-by-sketch-deep-learning

DCP E-commerce Neural_networks ADD_Society

shared by Anton Vorykhalov on 14 Jul 16 - No Cached
  • Forget keywords — this new system lets you search with rudimentary sketches
  • They’ve taught a deep learning neural network — an incredibly powerful tool that mimics the way that the human brain works — to recognize hand-drawn sketches and use them to search for real-life products.
  • The network was “trained” to match sketches to photos based on a data set consisting of around 30,000 sketch-photo comparisons.
Maria Gurova

Alibaba Group Holding Ltd Teams Up With Disney To Sell Avengers 2 Merchandises In China - 0 views

www.businessfinancenews.com/y-to-sell-avengers-2-merchandi

Economy e-commerce China Retail Market DCP

shared by Maria Gurova on 27 May 15 - No Cached
  • Alibaba Group Holding Ltd (NYSE:BABA) has entered into a partnership with Walt Disney Co (NYSE:DIS) to distribute the merchandise of Marvel Studio’s blockbuster movie, Avengers: Age of Ultron
  • Alibaba has become the first official distributor of Marvel Studio’s merchandise in China. The move is also significant since this is the first time for the company that it has used its platform to bring merchandises related to a movie to its customers
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