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Maria Gurova

Is it curtains for the big screen? - FT.com - 1 views

next.ft.com/...e8-1c1c-11e6-a7bc-ee846770ec15

Theatrical entertainment in-home vs in-theatre screen fights The Screening Room premium formats windowing strategy Pause pushers tentpole strategy blockbuster

shared by Maria Gurova on 01 Jun 16 - No Cached
  • According to the National Association of Theatre Owners, US movie attendance peaked in 2002 and has been steadily declining ever since. To compensate, theatres have rolled out new technologies such as 3D, Imax and premium large-format cinemas, raising their ticket prices and thus keeping the box office at record-breaking levels
  • The majority of us are increasingly staying home.
  • At Cannes this year, the studio with the most films in competition
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  • was not one of the big studios, but the streaming service Amazon.
  • But blockbusters have a design flaw: their marketing costs are enormous — opening a movie typically costs anywhere from $20m — and they spend less and less time in cinemas. To take a recent example, ticket sales for Batman v Superman: Dawn of Justice dropped by an astonishing 68.4 per cent on its second weekend
  • “What you’re going to end up with is fewer theatres,” George Lucas said during a panel at the University of Southern California in 2013. “Bigger theatres, with a lot of nice things. Going to the movies is going to cost you 50 bucks, maybe 100.”
  • He argued that a film will come out in cinemas for 17 days — three weekends — which is where 98 per cent of films make 95 per cent of their revenues anyway. On the 18th day, the film will be available everywhere and you will pay for the size: a movie screen will be $15, a 75-inch TV will be $4, a smartphone will be $1.99.
  • “Fifty per cent of Americans did not step into a movie theatre last year, and of the 50 per cent that did go into a theatre, 95 per cent of them went to one or two films,”
  • Arguably, it’s more visual than television. It has our full attention: each frame must pull its weight in terms of narrative and spectacle. That is why it is a director’s medium: it envelops us. TV comes to us, into our homes, casual, familiar, favouring habit-forming episodic narratives. That is why it is a writer’s medium. The big screen glamorises — its stars are the stuff of myth; the small screen is more like a member of the family
  • And something like The Avengers, it’s too much fun laughing with the audience. These things are communal experiences.
  • But then many film-makers would argue that movies should be consumed differently from music: a song is a song wherever you play it, whereas films were built for the big screen.
  • “I don’t think that experience is going to die,” says Obst, “although I do worry that eventually we will all be inside on our huge computer screens, watching all of the different types of entertainment together
  • Nothing breaks the spell of the movie more instantly than the pause button.
Maria Gurova

Imax's Richard Gelfond on Virtual Reality, Woody Allen and Reservations Over Netflix - ... - 0 views

www.hollywoodreporter.com/...gelfond-virtual-reality-898136

Theatrical Technology IMAX premium format Netflix non-conventional content in cinema In-Theatre Experience The Screening Room windowing strategy screen fights VR Immersive Experience content production

shared by Maria Gurova on 03 Jun 16 - No Cached
  • Given Imax receipts typically account for about 10 percent of the average tentpole's box office, studios and top filmmakers frequently shift their release dates to land a big-screen berth
  • Looking forward, the company is making a big push into virtual reality, partnering with Google on a camera, and will launch its first VR space in Los Angeles this year. On the content front, Michael Bay is in talks to create original VR content for Imax
  • Any regrets about partnering with Netflix to release the low-grossing Crouching Tiger 2? I have no regrets about experimenting because, especially with the windows changing distribution patterns, with digital distribution and over‑the‑top alternatives evolving quickly, the industry is going to have to experiment and learn.
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  • If someone came to us and said, "Would you launch a TV series in Imax day-and-date?", that's definitely something we would consider
  • We have over 300 theaters open; we have over 200 theaters in backlog [where a theater has been approved and the space designated, but it hasn't been built yet]. We just announced a 10‑theater deal.
  • Wanda, which accounts for the largest number of Imax screens in China, has its own giant-screen technology. Worried? I'm not very worried.
  • If the public wants an experience that's better than a standard 35mm but not as good as an Imax, there's a category they fit in.
  • In 2015, you announced the creation of the Imax China Film Fund to invest in Chinese tentpoles.
  • We can leverage those relationships, plus the Imax technology, plus the Imax release windows, and create value by investing in the right films.
  • We could get into original programming, but we're not going to be a small participant in a $200 million movie. Could I see there being a $10 million or $20 million film that is with an Imax filmmaker who loves Imax and plays well to the Imax audience and has the right ancillary distribution afterward? Yes. That's something we're exploring.
Ilya Vorobiev

IllumiRoom: Immersive Experiences Beyond the TV Screen - 4 views

brettrjones.com/illumiroom

Technology immersive entertainment augmented reality VR microsoft disney gaming play Economy Smart Home Customizable Home Environment

shared by Ilya Vorobiev on 29 Oct 15 - No Cached
    • Ilya Vorobiev
      Ilya Vorobiev on 29 Oct 15
       
      PhD student that worked for Disney Imagineering and Microsoft Research made prototype of system that extends viewing experience of TV-set by surrounding it with augmented reality objects. It turns your room, physical environment into context of game or movie that you are viewing on TV.
  • IllumiRoom a proof-of-concept system that augments the area surrounding a television with projected visualizations to enhance traditional viewing experiences
  • directly extend the viewing experience, turning a 40 inch television into a 15 foot television
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  • can enable augmented reality experiences where virtual objects interact with the physical environment (e.g. furniture)
  • can augment and distort the physical environment (e.g making a living room look like a cartoon)
Anton Vorykhalov

Luxury Home Theaters : home theaters - 0 views

www.trendhunter.com/...home-theaters

Theatrical

shared by Anton Vorykhalov on 14 Jul 16 - No Cached
  • IMAX is Offering to Build Private Luxury Theaters for Homes
  • The cinematic experience has been decreasing in popularity thanks to a multitude of at-home streaming services that make movie-watching at home much more convenient. For people who have between $400K and $1 million to spare, IMAX is bringing the cinematic experience to homes. The company is designing home theaters that can seat 18-49 people, have 2D and 3D projectors, an IMAX sound system and large screens that vary in size depending on the room.
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