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Tesla founder Elon Musk, big-name venture capitalist Peter Thiel, LinkedIn co-founder Reid Hoffman, and several other notable tech names have launched a new artificial intelligence startup called OpenAI,

OpenAI has the talent to compete with the industry’s top artificial intelligence outfits, including Google and Facebook—but the company has been setup as a non-profit.

The apparent aim is to build systems based on deep learning, a form of artificial intelligence that has proven extremely adept in recent years at identifying images, recognizing spoken words, translating from one language to another, and, to a certain extent, understanding the natural way that we humans talk.

Law firm Baker & Hostetler has announced that they are employing IBM’s AI Ross to handle their bankruptcy practice, which at the moment consists of nearly 50 lawyers.

Ross, “the world’s first artificially intelligent attorney” built on IBM’s cognitive computer Watson, was designed to read and understand language, postulate hypotheses when asked questions, research, and then generate responses (along with references and citations) to back up its conclusions. Ross also learns from experience, gaining speed and knowledge the more you interact with it.

“At BakerHostetler, we believe that emerging technologies like cognitive computing and other forms of machine learning can help enhance the services we deliver to our clients.”