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alexbelov

Facebook's Messenger Bot Store could be the most important launch since the App Store |... - 0 views

  • Today, Facebook Messenger has 800 million monthly active users – more than 100 times the number of iPhone owners when Apple launched the App Store. Messenger’s current active user base exceeds even the total number of iPhones ever sold. Messaging apps now have more active users than social networks.
  • If and when Facebook announces a Bot Store, it will mark the “end of the beginning” of a new era: messaging as a platform. Conversational user interfaces are about to change the way billions of users interact with the world around them.
  • Pavel Durov announced the expansion of the Telegram Bot Store and Ted Livingston staked out Kik’s claim to be the WeChat of the West. By the end of the year, Slack had announced the Slack App Directory, supported by an $80 million fund to fuel the growth of the ecosystem, and Google was rumored to be developing its own chatbots.
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  • 2016 would be “the year of conversational commerce”, but the Messenger bot platform will inevitably extend far beyond commerce.
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    Facebook is developing chatbot platform for its messenger. It will open new opportunities for online businesses, including conversational commerce. Message bots will become new apps and challenge existing industries.
alexbelov

What Brands Should Know About Facebook Messenger Chat Bots | Digital - AdAge - 1 views

  • Brands like Disney have worked with tech firms like Disney-backed Imperson to create chat bots on Facebook's Messenger service so people can have conversations with computerized versions of characters like ABC's "The Muppets" star Miss Piggy without needing to staff an actual human on the other side of the conversation.
  • it creates a new kind of engagement, which is around messaging person-to-person like most messaging platforms but also person-to-business or person-to-brand or person-to-publisher
  • It expands the platform beyond just personal communication
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  • We actually were, I think, one of the first customers who actually requested this API
  • Imperson provides technology that knows how to automate this conversation in a realistic way, so the user believes he is speaking with a character or even the actor doing the character
  • I think there are a few different reasons why today it's more relevant and more attractive. We are taking familiar figures like celebrities; it's not just a chat bot that you speak with for the sake of your artificial intelligence curiosity. This is an entertainment experience. People chatting with Miss Piggy enjoy the experience as if they were chatting with the real Miss Piggy. In order to create the interaction, we were working with Disney people and Disney writers who actually write for Miss Piggy and make sure it's a completely authentic conversation.
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    Disney beta-tests Facebook's chatbot platform: chat with real Miss Piggy.
alexbelov

Future of messaging apps - 3 views

  • users of the messaging app WeChat can order food, call a taxi, check their bank balance and even shop flash sales of limited-edition goods. And for the user, the experience is just like texting a friend.
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    Messengers are becoming a platform for B2C communication offering a new retail experience and allowing to order goods, get special offers or discounts, check or top up balance, book tickets, or schedule activities. Businesses start using AI and language processing technologies to automate communication with their customers.
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