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alexkozh

Future scenarios for the TV and video industry (strategic foresight by Deloitte) - 1 views

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    Four possible scenarios of video industry: 1) Universal supermarket (few digital platforms with 100% content, AI based special selections for users), 2) Content endgame (content owners withdraw content from plarforms, develop D2C approach), 3) Revenge of the broadcasters (media holdings win their shares by partnerships with telecpms and offering local content, global content exist on digital platforms), 4) Lost in diversity (multiple content creators, multiple content distributors
Maria Gurova

The Public Costs of Private Distribution Strategies: Content Release Windows as Negativ... - 0 views

  • “copyright extremism” – a term he used to describe extended delays in content distribution, which often result in content reaching foreign markets months after it is released in the United States.
  • Essentially, “extremism” is another way of saying that piracy is more a business model problem than a policy problem. 
  • The strategy of windowing has long been practiced because it is believed to maximize revenue opportunities for a given film.  By giving successive distribution channels exclusive rights to the work, a film distributor aims to extract maximum revenues from licensees in each channel.
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  • Even if film distributors were to reject the conventional wisdom of windowing, those windows are jealously guarded by their respective sectors.  The theatrical exhibition window is particularly so
  • announced in September 2014 that they would distribute a sequel to the 2000 hit Crouching Tiger, Hidden Dragon simultaneously via Netflix and IMAX theaters worldwide, movie theater chains swiftly circled the wagons and announced a boycott of the Weinsteins’ film.
  • “value of ownership for the consumer” is a euphemism for “consumer willingness-to-pay.”  The longer a consumer must wait before they can watch a movie on their Netflix subscription, the likelier that consumer is to pay for a DVD
  • numerous industries have attempted to insulate themselves from disruption by persuading lawmakers to prescribe their exclusive industrial role in public laws, including auto dealers and beer distributors
  • windowing has been widely criticized as contributing to piracy, and “leaving money on the table.”  Empirical evidence bears that out.  Content producers are not unaware of this data; their calculus is that the revenues attributable to aggressive windowing (and avoiding friction with their distributors) exceed losses associated with piracy.
  • Windowing alienates consumers and arguably undermines respect for copyright in countries that receive content late
  • In the content distribution example, compensation might involve repayment for government resources expended on attributable piracy, perhaps based on a user-fee model that various government agencies already have.  If the windowed release distribution model generated more revenue than the costs it incurs, it would continue, taxpayers would be made whole, and the externality would be “internalized.”
Maria Gurova

Facebook will give video makers a cut - 0 views

  • "There's a certain class of content which is only going to come onto Facebook if there's a good way to compensate content owners for that,"
  • "We've recently rolled out the business model for this. We'll give a revenue share on a portion of the views to content owners
  • To grasp the scope of change unraveling in content creation, which is increasingly fragmented, consider all the mobile apps on your smartphone.
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  • Studies consistently show users thumb through only a handful of apps on a regular basis
  • This is why tech bellwethers — from social media platforms such as Facebook to traditional hardware companies like Apple — are churning out news products, designed to court and engage audiences to their brand-ecosystems.
  • Facebook plans to announce the launch of Notify, a standalone news app, the Financial Times reports. Featured content will come from media partners including Vogue, The Washington Post and CBS.
  • Facebook on Wednesday also said its daily video views have reached 8 billion, though some tech analsyts including Pfeiffer wonder if a single view is measured by only a few seconds on an autoplay setting.
  • Apple News, for iOS 9. The mobile app aggregates news from a wide range of sources into a mobile-friendly format,
  • Twitter Moments is a feature on Twitter that links tweets in a traditional story format, from beginning to end.
  • Snapchat has been partnering with publishers for Snapchat Discover. The app, widely popular with millennials, includes a "Discover" feature that showcases stories from publishers including Vice, People, CNN and National Geographic
  • For example, with instant articles Facebook directly hosts outside publishers' articles on its social network — and Facebook pockets the traffic
  • Professional content already is splintered across content creators and technology platforms
  • Facebook in fact is testing its own, site-specific video hub, as Re/code has reported.
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    social media is rapidly moving towards serving as a one-stop destination for all consumer media needs 
alexbelov

Audible's new Channels audio content subscription service is a bet on a voice-powered f... - 0 views

  • Amazon-owned Audible announced a new service called Channels today, one that differs from its typical audiobook business in offering more bite-size content from original content producers, as well as recordings of news stores from NYT, WSJ, The Washington Post and others. The original programming will be rolling out over time, covering comedy, investigatory journalism (think Serial) and talk shows – which is really Amazon applying the Netflix/Prime Originals model to audio content.
  • The potential Amazon and Audible sees in Channels is the same potential that many others have been picking up on in podcasts. Podcasts present a way to provide multi-genre, opt-in entertainment to consumers with relatively low cost of entry, and unlike most other types of media, it can be consumed concurrent with other activities.
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    Amazon-owned Audible announced a new service called Channels today, one that differs from its typical audiobook business in offering more bite-size content from original content producers, as well as recordings of news stores from NYT, WSJ, The Washington Post and others. The original programming will be rolling out over time, covering comedy, investigatory journalism (think Serial) and talk shows. It's similar to podcasts, which provide multi-genre, opt-in entertainment to consumers with low cost of entry, consumed concurrent with other activities.
evgeny lavrov

Web Fashion Retailer Yoox Net-a-Porter Rises on Trading Debut - Bloomberg Business - 0 views

  • Yoox Net-a-Porter SpA climbed on its debut after the Web distributors of Prada totes and Burberry trenchcoats combined to create the world’s largest online luxury retailer
  • Yoox agreed in March to buy Net-a-Porter from Cie. Financiere Richemont SA in an all-stock transaction.
  • competition intensifies in Web retailing of luxury goods
Maria Gurova

In The Future, The Whole World Will Be A Classroom | Co.Exist: World changing ideas and... - 1 views

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    please watch the video conversation, but here are my brief takeaways: - There is a shift form institutional structures (corporations, centralized governments, educational establishments) to social structuring - Social Structuring - creating value by aggregating micro contributors by large networks using social tools and technology Key patterns in future of learning are 1. Content comments 2. New Foundations 3. Global Learning arbitrage 4. Embedded and embodied learning 5. Human-software symbiosis 6. Socialstructured work Major shifts in learning: - from episodic to continuous learning - from content conveyors to content curators - from working at one scale to working at up&down the scale - from degrees to reputation metrics - from grades to continuous feedback
anna_nelidova

MediaCom clients could benefit from emotion tracking tech | The Drum - 0 views

  • Realeyes last year received a near £3m grant from the The European Commission help develop its technology, which claims to track the ‘likability’ of brand’s marketing efforts by measuring people’s emotions via standard webcams as they watch video content.
  • Tools such as Realeyes allow us to get behavioural information upfront, so we can optimise and measure content before launch.
  • This enables us to deliver more effective video and more efficient distribution, making the message more impactful and delivering increased business advantage for our clients
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  • MediaCom will integrate the Realeyes platform into it’s central content hub and apply it across its client roster including brands such as P&G, Coca Cola, GSK, Shell, Sony Mobile and Volkswagen
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    Incorporation of emotion measurement technology into content testing and media planning.
Maria Gurova

Imax's Richard Gelfond on Virtual Reality, Woody Allen and Reservations Over Netflix - ... - 0 views

  • Given Imax receipts typically account for about 10 percent of the average tentpole's box office, studios and top filmmakers frequently shift their release dates to land a big-screen berth
  • Looking forward, the company is making a big push into virtual reality, partnering with Google on a camera, and will launch its first VR space in Los Angeles this year. On the content front, Michael Bay is in talks to create original VR content for Imax
  • Any regrets about partnering with Netflix to release the low-grossing Crouching Tiger 2? I have no regrets about experimenting because, especially with the windows changing distribution patterns, with digital distribution and over‑the‑top alternatives evolving quickly, the industry is going to have to experiment and learn.
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  • If someone came to us and said, "Would you launch a TV series in Imax day-and-date?", that's definitely something we would consider
  • We have over 300 theaters open; we have over 200 theaters in backlog [where a theater has been approved and the space designated, but it hasn't been built yet]. We just announced a 10‑theater deal.
  • Wanda, which accounts for the largest number of Imax screens in China, has its own giant-screen technology. Worried? I'm not very worried.
  • If the public wants an experience that's better than a standard 35mm but not as good as an Imax, there's a category they fit in.
  • In 2015, you announced the creation of the Imax China Film Fund to invest in Chinese tentpoles.
  • We can leverage those relationships, plus the Imax technology, plus the Imax release windows, and create value by investing in the right films.
  • We could get into original programming, but we're not going to be a small participant in a $200 million movie. Could I see there being a $10 million or $20 million film that is with an Imax filmmaker who loves Imax and plays well to the Imax audience and has the right ancillary distribution afterward? Yes. That's something we're exploring.
Maria Gurova

ZelnickMedia to Acquire Video Content-Business, CEO Says - Bloomberg - 0 views

  • We can tell a story in 3 minutes. We can tell a story in 6 minutes. But that doesn’t rule out longer-form content -- Netflix is living proof of that
Maria Gurova

YouTube's Grand Plan to Make VR Accessible to Everybody | WIRED - 0 views

  • Today, YouTube is unveiling 360-degree virtual reality videos and a virtual movie theater for all YouTube videos, available to anyone with a Google Cardboard headset. The goal is to “democratize virtual reality” and “bring VR to everybody
  • expects that library of content to grow “very rapidly,” especially as the company works with YouTube creators to get more VR content up on the platform
  • But Facebook, its biggest competitor, is rapidly encroaching on YouTube’s turf.
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  • social network is now seeing 8 billion daily video views. Facebook itself recently debuted 360 video. And the social networking giant owns Oculus,
  • According to Variety, these YouTube stars are even more influential among US teens than Hollywood celebrities.
  • The one stumbling block is that not that many people have the equipment to experience VR. Google says some 1 million folks already own the Cardboard viewer
  • it’s convenient that the company is launching these virtual reality features right before The New York Times ships 1.3 million Google Cardboard sets this weekend, as it debuts its new VR documentary, “The Displaced.”
Maria Gurova

Frustrated? Confused? Learning software could watch your face for signals and match con... - 0 views

  • they were able to show that automated facial expression recognition could be nearly as accurate as human recognition in analyzing a wider range of student movements and gestures.
  • emotionally-aware software isn’t without ethical and privacy questions, but it opens the door to technology that’s even more engaging and that fits more seamlessly into our lives.
  • Those
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  • types of technologies could be used to generate more personalized digital experiences
  • emotion-sensing technology could build on the already booming field of adaptive learning software that assesses students’ mastery and delivers content appropriate to their skill level.
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    New face expression technology that is used for learning within computing classes, but can also be used in media and entertainment 
evgeny lavrov

Google's Got a Plan to Make the Mobile Web Less Slow | WIRED - 0 views

  • it’s clear that in the future, tech companies—not publishers—will be the chief distributors of the news we consume.
  • Google’s AMP
  • is a continuation of that trend
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  • AMP aims to ensure that web content loads just as instantly, and looks just as sleek as it would in a native app.
  • This is about making sure the World Wide Web is not the World Wide Wait
  • While Facebook is onboarding publishers one by one
  • Google is opening this format to all publishers
  • It will also be interesting to see how Facebook responds to the news
  • The hope, among publishers, is that faster, cleaner content on the web will drive engagement. Attention spans on the web are short, after all, and there are plenty of other articles to read.
  • But now, more than ever, these platforms are not only determining what news matters to us, they’re determining the best way to present and publish it, as well
zolotarev

Britain Proposes Broad New Powers to Regulate Internet Content - The New York Times - 1 views

  • Britain is proposing sweeping new government powers to combat the spread of violent and extremist content, false information and harmful material aimed at children.CreditHenry Nicholls/Reuters
  • Australia passed a law last week that threatens fines for social media companies and jail for their executives if they fail to rapidly remove “abhorrent violent material” from their platforms. New Zealand is also considering new restrictions.
  • In Singapore, draft legislation was introduced last week that supporters said would restrict the spread of false and misleading information.
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  • Germany last year began prohibiting hate speech
  • The rules would apply to social media platforms, discussion forums, messaging services and search engines.
  • Western democracies
  • are becoming more willing to intervene.
Anton Vorykhalov

IMAX Raises $50 Million for VR Efforts | Digital Trends - 0 views

  • IMAX is going VR, so put on your headsets and hold on
  • Late last week, IMAX announced that it had “completed the first phase of a $50 million virtual reality fund between IMAX and other strategic investors to help finance the creation of at least 25 interactive VR content experiences over the next three years for use across all VR platforms including in IMAX VR centers.” That means that at some point in the near future, we’ll be able to enjoy higher-quality VR content on really, really giant screens.
Vladimir Antonov

Pirate Bay gets 'Stream It' option for in-browser viewing (Wired UK) - 1 views

  • A new browser plugin for Windows and Mac computers has turned The Pirate Bay into the world's biggest streaming site
  • plugin lets people stream torrents embedded in webpages without needing to use an external client or download the torrent itself
  • A new 'Stream it!' button has appeared alongside existing options to download, although the feature is still in beta with poor image quality and slow speeds the main issues.
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  • Unlike conventional torrent downloads, the service is easy to use and lets users start watching pirated films and TV shows in seconds
  • The streaming add-on works by finding enough peers to stream content without buffering. Existing torrent streaming services used HTTP, which quickly became too demanding on bandwidth
  • By launching on The Pirate Bay, the service has instantly become one of the world's largest online streaming platforms, albeit one completely based on piracy
  • The team behind Torrents Time claimed that ad server integration was "coming soon". And if Torrents Time can make money, and dodge almost inevitable legal take-downs, it could be here to stay
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    seems we'll have legal online movie theatres and pirate ones, who'd gain more users in the future?
Maria Gurova

В Сочи появится международный кинофестиваль: Кино: Культура: Lenta.ru - 2 views

  • Первый Сочинский международный кинофестиваль пройдет в декабре 2016-го. Презентация киносмотра прошла в Российском павильоне на Каннском фестивале
  • Организаторами фестиваля станут поэт и сценарист Любовь Балагова, а также режиссер и продюсер Мохи Кандур. Международными партнерами нового киносмотра выступают Британский киноинститут (BFI) и лондонский Raindance Film Festival
  • По словам организаторов, для проведения мероприятия будут задействованы объекты, построенные к Олимпийским играм 2014 года в Сочи. У киносмотра будет несколько конкурсных программ, включая секции короткометражного и документального кино.
Maria Gurova

ВЕДОМОСТИ - Государство заплатит кинотеатрам за показ русского кино - 2 views

  • Государство выделит 2,2 млрд руб. до конца 2016 г. на обустройство кинозалов в малых городах с населением до 100 000 человек, сообщил министр культуры Владимир Мединский
  • Сейчас в малых городах работает около 500 кинозалов, рассказал Мединский. Он рассчитывает, что государственные субсидии помогут удвоить это количество
  • Это безвозвратные деньги, они могут быть потрачены на закупку, транспортировку и установку оборудования для кинозалов (экран, проекторы, кресла и т. д.), но не на ремонт или строительство; на каждый зал может быть потрачено не более 5 млн руб
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  • кинотеатры в течение трех лет должны отдавать под русское кино не менее 50% сеансов в среднем за квартал. По данным Фонда кино, за первые девять месяцев года все российские кинотеатры отдали под русские фильмы около 19% своих сеансов, в том числе крупные сети – около 18%.
  • По данным Фонда кино, в городах с населением менее 100 000 человек работает 707 залов. Если исключить из них кинотеатры в подмосковных городах, то в малых региональных городах открыто около 600 залов
  • Это около 15% от всех современных кинозалов в стране.
  • на 100 000 жителей России приходится менее трех кинозалов, это 42-й результат среди всех стран мира.
  • За первые девять месяцев этого года жители России и СНГ (без учета Украины) потратили на билеты в кино 36,5 млрд руб., и 16,8% из этой суммы – на российские фильмы
  • В итоге Фонду кино этой осенью удалось договориться с несколькими крупными киносетями («Люксор», «Пять звезд», «Киномакс», «Премьер-зал» и «Мираж синема») о том, что последние приложат максимальные усилия для увеличения доли русских сеансов в своих залах в следующем году до 20%
Maria Gurova

Президент России - 2 views

  • В 2012 году доля российского кино [в прокате] составляла 16 процентов. Нам удалось за три года поднять её до 18 процентов
  • Это ключевой показатель эффективности отрасли. Наша цель, которую мы ставим на 2018 год, – это 25 процентов.
  • Например, ночь кино. С этого года это бесплатный показ российских кинофильмов на улицах, площадях и в парках, которые мы будем осуществлять для населения. Например, Дворцовая площадь во время Экономического форума [в Санкт-Петербурге] – несколько дней показа российского кино в живом сопровождении оркестра Мариинского театра
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  • В мае «Ленфильм» откроет свои новые производственные цеха и павильоны.
  • В конце года «Союзмультфильм» наконец‑то обретёт собственное здание, свои производственные мощности рядом с Останкино.
  • запустили программу государственных дотаций при открытии современных кинозалов, которые могут показывать премьеры, в малых городах с населением меньше 100 тысяч. Всего планируем 512 новых, современных кинозалов. В этих кинозалах в течение трёх лет будет установлена российская доля – 50 процентов
  • На эти цели в общей сложности в Фонд кино мы выделили 2,5 миллиарда рублей.
  • Удивительно, но цирки простаивают между представлениями. Там будет, соответственно, показываться 100 процентов детского кино.
  • – установили минимальную фиксированную квоту на поддержку детского кино, оно у нас было забыто в последние годы, и анимационного. В общей сложности 25 процентов.
  • Мы решили вместе с телеканалами поддерживать те сериалы, которые самим телеканалам делать невыгодно: классика литературы или дорогие исторические сериалы. Первые примеры нашего совместного производства, телеканалов и Минкультуры, – «Тихий Дон», «Бесы» по Достоевскому, «Молодая гвардия» Фадеева, «Екатерина Великая».
  • сделали список из ста лучших фильмов, которые нужно показывать нашим детям. Эти фильмы очистили от авторских прав, разместили их на сайте культура.рф, нашем портале, в бесплатном доступе, на сайте Минобрнауки
  • мы придумали, что эти фильмы будут показываться в кинотеатрах, то есть детей туда будут водить бесплатно, и кинотеатры такую свою социальную функцию выполняют. Плюс к этому они сделали короткие, по 10–15 минут лекции перед каждым фильмом, о чём и как делалось это советское кино
Maria Gurova

James Cameron on the Future of Cinema | 40th Anniversary | Smithsonian - 1 views

  • The technology has changed but the basics of the job haven’t. It is still about storytelling, about juxtaposing images, about creating a feeling with images and music. Only the technical details have changed
  • I think there will be movie thea­ters in 1,000 years. People want the group experience, the sense of going out and participating in a film together
  • I think it will be standard in 4 years, not 40. We will have a glasses-free technology in five years at home and three years for laptops. The limiting factor is going to be content. You can’t rely on a few films a year for this. It is going to have to be 3-D broadcast sports, scripted television, non-scripted television and reality television
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  • Hollywood is also the place for filmmakers who want to make movies for a global market. China and Russia make films for their own markets, but I don’t see the likelihood of those places replacing Hollywood
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    James Cameron believes that despite of exciting new technology - making movie is and will always be about the story. also he is certain that going to watch a movie together is a shared group experience that audience will still be looking for in the future, no mater how advance the in-home technology will be
Maria Gurova

The Movie Theater Of The Future Is All About Big Screens And Big Data - 2 views

  • With huge-flat screen TVs becoming more affordable — and more original TV content being produced — cinemas have to step up their game to keep pace in the arms race with home theaters. That’s why theater chains are coming out with better food, reclining chairs, and more supersized screens like Imax to take full advantage of the special effects in many tentpole blockbusters.
  • The theater, which opens to the public Friday night, now has a lobby that’s part of the show (and soon, a camera-based audience data gathering tool to go with it), and a cinema equipped with the showpiece Barco Escape, which combines three screens in a U-shaped pattern that gives the viewer almost a cockpit-type perspective of the action.
  • “The Maze Runner” and its sequel, “Maze Runner: Scorch Trials,” were the first — and only — two films with scenes optimized for Barco Escape, but with dozens of Imax films coming out every year, there needs to be a much broader pipeline of content to compete with other large format
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  • Hoddick said he wants to develop three additional films this year, then eight in 2017 and then 12 a year after that
  • The Barco Escape costs exhibitors $100,000 with an additional fee per movie.
  • there are currently 21 Barco Escape theaters in the world — 16 in the United States, two each in Europe and China, and one in Mexico.
  • the plan is to have more than 100 by the end of this year, and 1,000 within three to five years. Oh, and they want an additional 1,000 just in China, soon to be the world’s biggest movie market — and one where Imax is in the process of opening hundreds of its own screens
  • Hoddick said while Barco Escape is only for 2D films at this point, he imagines it’s only a matter of time before 3D comes to the platform
  • it’s currently about 4 percent more expensive to produce a movie for Barco Escape, because the work has to happen in post-production, Hoddick said new cameras from manufacturers including Sony that can film in the 7:1 aspect ratio necessary for the medium will slash costs significantly
  • the theater will soon install a camera-based surveillance system to analyze demographics and customize which “lobby dominations” go live — think superhero trailers going up when a crew of high school kids walks in
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